Tap chi Khoa hoc - Cong nghe Thity sdn Sojom
KET QUA NGHIEN CQU E)AO TAO SAU DAI HOC
HOACH DINH CHIEN LlTOfC PHAT TRIEN CUA NHA MAY SAN XUAT G 6 M XAY DlTNG CAO CAP NGOC SANG
PLANNING DEVELOPMENT STRATEGIES FOR NGOC SANG HIGH-END CONSTRUCTION CERAMIC FACTORY
Pham Hodng Giao', Trdn Trpng Pkutr Ngaynhanbai 06.8'20I2. Ngayphan bicn Ihong qua 05/12/2012. Ngay duyel dang iO/12/2013
TOM TAT
Nhd mdy gdm xdy dung cao cap Ngoc Sdng cUng klldng nam ngodi quy ludi canh tianh ciia nen kmh lelbjiiiidng.
De ton lai vd phdt tnen nhd mdy phdi CO chien luac ddi han cho su phdt tnen ciia minh. viec xdy dung chien lu(:'c phdi triin cua nhd mdy Id het sue cdn thiet vd mang linh lau ddi Dodo, vi^c hoach dinh chien lupc phdt tnen cua Nhd may .sdn fval gdm xdy dung \'goc Sdng den ndm 2020 Id khd phu hap vai linh hinh thude, nhung cung khdng kem phdn khd khan phuc lap Dc thuc hien duac cdng viec lien, Iru&c tien cdn phai he thong hoa Igi nhirng vdn de ly ludn ca bdn ve qudn Iri chien lupc Irong doanh nghiep. Sau dd. cdn thuc hien phdn tich thuc trang Nhd mdy de tir do nghien am vd hoach dinh chia lupc kinh doanh Nhd mdy gdm xdy dung cao cdp Ngoc Sdng den ndm 2020 phu lurp
Tie khod chien luac. gdm xdy dung, ma trdn, gidi phdp ABSTRACT
Ngoc Sang high-end conslniclioii ceramic factoiy n no exception to the competitive rule in the markel economy To survive and develop, the factory should have long-term strategies Building the development strategies is vital (mi long-lasting Therefore, the factory s till-2020-development strategy planning is quite consistent with the actual siluaiioi.
but equally difficult to implement In order to accomplish the above work, it is first necessary to systematize basic theorelical issues of.strategic management in the enterprise Then, an analysis of the factory s situation need to be done. From thai, a research and a .suitable till-2020 development strategy planning on Ngoc Sang high-end construction ceramic factory are implemented
Keywords strategy, tominit iian ceramic, matrix, solution
1. DAT V A N DE dLfng tren ca sd phan tich cac diem manh, diem Trong nen kinh te thi truang cac doanh nghiep y l u ciia doanh nghiep giup doanh nghi?p co cai luon chiu SU' canh tranh gay gat vdi cac doanh nhin tong the ve doanh nghiep minh, Ben cgnh dii nghiep san xuat san ptiam ciing loai va cac san phan tich nhdng co hpi, thach thirc doi vdi doanti pham Ihay the De ton tai va phat tnen cac doanh nghiep ve moi tru'dng kmh doanh ben ngodi, Tird6 nghiep phai xay durg duac chien luac kinh doanh hinh thanh nen cdc muc tieu chien iup'C. cdc diinh du mgnh, ben vu-ng va co hieu qua Chi6n liyac sach, giai phap ldn Ihyc hien thanh cong mi,icti6u kmh doanh khong nham giai quy^t nhi/ng vdn d l do Mat khac, h^u hit cac doanh nghiep 6 ni/iJcl3 cu Ihe chl tiet nhu mot ke hoach ma no di/ae xay cdn xa la vai mo hinh quan ly chien luge nen ctii/a
' Phgm Hoang Giao Cao hoc Quan
• PGS TS Tr4n Trong Phuc Truong Oai hoc Bach khoa Ha
76 . TRliONG OAI HOC NHA TRANG
tn kmh doanh 2009 - Truong Oai hoc Nha Trang
J
"gp chi Khoa hoc - Cong nghe Thuy sdn So 4/2013
;dy di.j'ng chien tu-p-c hodn chinh, hOu hi#u nham thdt trien cdc hogt aOng sdn xu4t kinh doanh cOa toanh nghiep minh. Nhd mdy sdn xuat g6m xdy li^ng eao cap Ngpc Sdng cung Id mpt trong s6 66.
Nhd may san xu^t gom xdy dyng cao cap Ngoc Sdng id C6ng ty TNHH tii- 2 thdnh vien tra ten. Chirc ldng cua Nhd may la sdn xuJit cdc sdn pham vdt i§u xdy dyng nhu- ggch 15, ggch Idt nen, gach bac h^m, ggch 6p tu^ng trang tri, ggch id dira, goi hdi, ]6i b6... de d^p irng nhu c l u tieu dCing trong tinh 3lc Ninh noi chung vd cdc tinh khdc nbi neng.
Sdn phllm cila Nhd mdy lufin bj cgnh tranh gay j i t bfri nhu-ng sdn pham cimg togi cCia cdc nha san (ult Irong vd ngodi nu'dc, dydi sue ep eCla cdc san ihim thay the, sirc dp ciia khdch hdng ve nhu'ng hay dot nhu cau cCia ngu'di tidu dimg. Nhd may can 3hdi CO cac bign phdp nhdm su' dgng SLF dung hgp y ede nguon tyc ben trong nhu-: qudn ty cong nghe, X)n ngu'di, tien von..., khai thdc cdc yeu to ben ngodi nhy tim kiem thj tru'dng tidu thg sdn phim...
ih^m khong ngirng nang cao higu qud kinh doanh Dho nhd mdy. Trudc tinh hinh 66 ddi hdi Nhd may D^n phdi xay dyng vd thye hi§n chien luce kinh ioanh todn di^n d l v y p i ten tnang cgnh tranh, dya 'Jhd mdy ngdy cdng phdt triln Idn mgnh It. D 6 I T U - O N G , N O I DUNG VA PHU'O'NG P H A P FJGHt^N CI>U
Nghien cyu tgp tnjng vdo chiln lyac kinh doanh
;ho mfit doanh nghidp cy the Thdm vdo do, nghien luu tgp tmng phdn tieh cdc y l u to moi trydng ben rang vd bdn ngodi anh hydng tdi vi#c hoach djnh
;hien tyae kinh doanh cua Nhd may Ngpc Sang rong thdi gian vira qua.
Viee hoach djnh chien typ'c kinh doanh ciia :dc doanh nghidp hi#n nay 6uc?c thye hi#n thong jua qua trinh phdn tich mdi trydng kmh doanh mfii tru'dng npi bfi va bdn ngodi) de xdc djnh :dc diem manh, diem yeu, ea hfii vd nguy ca cua ioanh nghidp. Trong thye t l , mfit so nghien ci>u sCr lyng ede cong cu ma trdn ddnh gid cdc yeu to mdi rudng b6n ngodi (EFE) vd ma trdn ddnh gid cdc 'lu t6 mfii tru'dng bdn trong (tFE) de dya ra cdc 'lu tfi ehinh tde dfing d i n hogt dfing kinh doanh Mia doanh nghigp cd hidn tgi vd tyang lai. Tiep do, nfit ddnh gid v l ma trgn hinh dnh cgnh tranh nham ip sdnh ndng lyc cgnh tranh cua cdc doanh nghif p
trong ngdnh eung thye sy c i n dyge quan tdm Idm ea sd cho doanh nghiep phat trien cde ehiln typ'c canh tranh sau ndy Sau khi doanh nghiep xem xdt tai tuyen bo ve si> mgng, nhigm vu va edc myc tieu chiln tircc, cdc nhd hogch djnh ehiln lyac cdng ty se sir dyng cfing cy ma trdn SWOT de de xuat vd lya chon chien tyye kinh doanh cho doanh nghi#p trong Uidi gian tdi. Trong mgt s6 tn/dng hp'p nhit djnh, cde chuyen gia se sO dung cdng cy ma trdn hogch ^ n h chien lygc cd the i^nh typ-ng (QSPIVI) d l lya chpn ehiln ly^c cd the thay the.
D l ddm bdo cde nfii dung nghien ei>u vd phii hap vdi khoa hgc v l xay dyng chiln lyp'c, thfing thydng cdc nghien ciru tiep cdn d i n viec xdy dyng ehiln iygc kmh doanh se si> dung cac phuang phdp chuyen gia, phdn tich, thong ke kinh t l , md phdng.
so sdnh ting hgp.
III. K £ T Q U A NGHIEN CI>U VA T H A O LUAN 1. Phan tich moi tnrd'ng kinh doanh cua Nhd mdy Nggc Sdng
Thu" nhit, phdn tich anh hydng ciia mdi tnj'dng vT mo. bao g i m . d|c diem ty nhien {vj tri dia t;?, dia hinh. khi hdu. thuy van, tai nguyen khodng sdn), y l u to kinh t l (phat then kinh te, phdt triln ea sd hg tang, yeu to nhdn khau, yeu to van hod, xa hfii. gido dye, y te, co sd phap 1]?, moi triPdng cfing nghg).
Thiy hai, nhirng tdc dfing tir moi tnrdng eanh tranh den Nhd mdy €)6 la nhOng tdc dfing tir d6i thu egnh tranh trong ngdnh kinh doanh nhy: Nhd mdy Vigraeera Hg Long, Cfing ty gach Granite Tidn San Vigraeera vd Cfing ty Co phin Catalan Bdn cgnh dd, Nhd mdy cdn chju sire ep Idn bdi khdch hdng cung nhy cdc nhd eung elp nguyen vdt ligu diu vdo cho hogt dgng kinh doanh.
ThLP ba, sau khi nghidn ciru den ede y l u t l ben ngodi tde dfing d i n hogt dong ciia Nhd mdy, nghidn ciru sir dyng phyang phdp ehuyen gia de phdn tich, ddnh gia cae yeu to bdn ngoai thong qua ma trgn EFE. Ket qua phdn tich cho thay diem so quan trgng cua cfing ty Id 2,gi 3 eao han mde trung binh. Dieu ndy cd nghTa rang chien tygc hign tgi cua cong ty mdi phan irng tren mde trung binh vdi ede y l u to ben ngodi. Do vay, ddy chinh id ca sd a l Nhd mdy thye hign hogeh dmh chiln iygc trong thdi gian tdi.
TRUONG DAI HOC NHA TRANG • 77
Tap chi Khoa hoc - Cong nghe Thuy sdn So 4/2011
Bang 1. Ma tran danh g i i cac y i u to ben ngoai cua N M may Ngoc Sang Ctey^tAchuylubenngo^i
1 . Mor tAfd-ng c h i n h tn-xa tioi o n dinh 2 . Phy ttiuOc n h i ^ u v a o d i e u ki?n thd'i tiet 3.Phy thuOc vdo c h i n h sach ciJa N h a n i / o c 4 . Nguyfen lieu tgi c h o 6 n ^ n h 5. N g a n h i n g v ^ c i c t o c h i r c tin d y n g 6. N g u o n n h i n l y c tai c h 5 d o i d i o 7. V j t r i dia ly t h u i n icri v e giao t h y a n g 8. D 6 i thu c ^ n h tranh
9. S y p h i t t r i l n ciJa i(hoa h o c c o n g n g h e C o n g
quan tripng 0,10 0 . 1 3 0.12 0.11 0 . 1 0 0.11 0,11 0.12 0.10 1,00
Phan
3 . 5 0 1.80 3.50 3.40 3,40 2.50 3.40 1.60 3.30
So diem quan trpng O.350 0.234 0,420 0,374 0,340 0,275 0,374 0,216 0,33 2,913 2 . P h d n t i c h m o i t n p d n g n g i b g c u a N h d m a y
N g g c S d n g
T r o n g n h t r n g n d m q u a , N h d m a y d a c h u frong d i u t u m d y m d c thiet bj t r o n g s a n x u l t , s o t u a n g mdy m d e t h i l t bi t d n g ten n h a m d a p y n g q u a trinh s d n x u l t : t d n g k h l i t u g n g s a n x u a t , n a n g c a o n d n g s u i t lao d g n g , h a g i d t h a n h s a n p h a m N h d m d y t r a n g bj t h d m p h a a n g t i e n v a n tai v a thiet bj eho b f i p h d n l i d u t h y s d n p h a m v a q u a n ly d o a n h n g h i $ p .
T h d m v d o d d , tir n a m 2 0 0 7 - 2 0 1 0 t o n g s o v 6 n cua N h d m d y q u a c d e n d m t a n g b i n h q u a n . ' 9 i 4 8 5 tn$u d i n g / n d m . N d m 2 0 1 0 t i n g so v o n c u a N h d m a y td 79.577 tridu d i n g , trong d f i t y trpng v o n l y u d d n g c h i l m 37,35%, t? t n j n g v o n d ^ n h e h i l m 6 2 , 6 5 % N g u I n h i n h thanh v i n c u a N h d m a y Id v i n t y c o va v i n di vay. H d n g n d m N h a m d y trich t i r tgi n h u a n sau thue d l b o sung n g u o n v o n kinh d o a n h , n h a mdy huy dfing v o n cOa cae n g d n h d n g : ndng n g h i e p vd phdt then nfing thfin, n g d n hdng c o n g t h u o n g , ngdn hdng ddu t u phdt trien v d cae d o i t y g n g khac Ngodi ra. do d d c thii sdn x u l t cOa Nhd m a y hoat dfing trong ngdnh s a n x u l t g o m x a y d y n g n d n sii- dyng lao dfing n h i l u h a n s o v d i c d c n g a n h n g h 6 khdc S6 lao dfing b i n h q u d n c u a N h a m a y n a m 2010 Id 7 0 7 n g y d i g i m : 3 0 n g u d i c d trinh d f i d a i hpe c h i l m ty Id 4 . 2 % , 1 5 0 n g u d i c d trinh d o c a o d i n g v d t m n g e l p chiem ty td 2 1 , 2 % . T y ig lao d o n g q u a d d o tgo c i i a Nhd mdy c d n t h i p v l v a y kha n a n g
7 8 . T R a O N G O A I H O C N H A T R A N G
l a m c h u m a y m d c thiet bi, k h o a hoc cdng nghe ciia lao d p n g t r o n g N h a m a y c h y a c a o .
V G c h i n h s a c h p h d n phdi, san pham cua HtA m a y dLroc p h a n p h o i q u a hai k e n h ' kenh phan phoi t r y e tiep va k e n h p h a n phoi gian tiep Theo do, ssn p h a m c u a N h a m a y d y o e ban t r y e ti§p tai nha may ddi v d l e a e k h d e h h a n g d e n m u a tai Nha may Si l y a n g tieu t h y q u a k e n h t r y e tiep i l han kenhgiSn ti&p Trong khi d o , t h d n g q u a kenh phan phoigiSn tiep, s a n p h a m c u a n h a m a y du-ac tieu thu qua cac dai ly c a p 1, m 6 i d a i ly c a p 1 q u a n ly hang chucd^i ly c a p 2. T i n h d i n t h d n g 12/2010, Nha mayc612 dai ly c a p 1, l a p t r u n g c h u yeu d khu v y c mien B k V e c h i n h s a c h gia, n h a m a y da ap dung chinh s a c h gta p h a n biet d o i v d i t i r n g khach hang, khach h a n g q u e n , k h a c h h a n g m u a v d i s d lupng lanva dat \\kn t r i i d c
V e c h i n h s a c h x i i c t i l n b a n , Nhd may chii yeu t h y e hien t h d n g q u a to chipc hdi nghj khach hang.
D a y d y g c x e m la m o t d i l m han c h l cdn khdc phi/c, C u o i c i i n g , s a u khi phan t i c h cac yeu to mfii tru'dng npi b o , n g h i e n c i r u s y dung ma tran danh gia c a c y e u t o m o i t r u d n g b e n trong de danh gia d i e m m a n h , d i e m y e u eua d o a n h nghiep trong tlifri g i a n q u a l a m c a s d c h o viee hoach dinh chien liWC kinh d o a n h , k e t q u a m a tran IFE c h o thay, Nha may N g o c S a n g kha m a n h v e ndi b d . D a y la c a sff quan t r o n g d e N h a m a y q u y e t d m h xay d u n g va trien Idiai c a c e h i l n l u a c k i n h d o a n h t r o n g t h d i gian tdi.
W chi Khoa hoc - Cong nghe Thtiy sdn So 4/2013
Bdng 2. Ma t r | n ddnh gid cdc y l u to bdn trong Nhd may Nggc Sang C i c yeu t6 chu yeu lifin trong
1. Nang lyc sdn xuat Idn
2. Uy tin vdi khaeh hdng vd cdc nhd cung elp 3. Nhdn cfing re, ham hgc hoi, d u tien 4 Khd ndng ty chu v l tdi ehinh thip 5. Trinh dfi tyc tygng lao dgng cdn thip 6. Lao dfing khong on dinh hay bd vi|c 7. Hogt dfing Mariteting cdn hgn c h l 8. Ndng lye nghien ciru phdt trien sdn pham 9. Phdn phoi mang tinh dja phyang
C^ng
MLrcd9 quan tr<;>ng
0,12 0,12 0,12 0,12 0,11 0,11 0,12 0,10 0,09 1,00
Plian lt>9i 3,00 4,00 4,00 3,00 3,00 3.00 2,50 2.00 2.00
So didm quan trgng
0,36 0,48 0,48 0,36 0,33 0.33 0,30 0,18 0,18 3,00 Tir cdc nfii dung phdn tich tren, efi t h i kit ludn
ling, sdn phim cCia Nhd mdy da ed vj tri nhit djnh dn thj trydng miln Bic. Tuy nhien d l phat huy llm mgnh, khac phgc diem y l u , tgn dyng ca hpi, irgt qua thdch thirc nhd may can phai xac dinh lyc tieu vd cdc gidi phdp phCl hgp nham ndng eao dng lye cgnh tranh cua minh, cho ra ddi nhyng dn pham thda man nhu c l u ngay cdng eao ciia gydi tidu dijng, trong qud trinh san xult vd tieu Cing sdn phim ddm bao sy phat trien ben vO-ng.
. Hoach djnh c h i l n \vqtc phdt trien cua Nhd mdy Iggc Sang den ndm 2020
Sy mgng eiia Nhd mdy dyge xdc djnh Id' sdn ult, cung cap san pham cd chat lygng thod mdn ihu d u cCia khdeh hdng trdn ca sd phdt tnln ben ung. Vdi sir mgng nhy vgy, myc tieu ting qudt cua Jha mdy d i n nam 2020 id: Tang trydng tdp trung.
/dc myc tidu c u t h i :
-Tong doanh so hdng nam tang binh qudn tCr 15-20%, y\ nhudn tdng trydng binh qudn tfr 15% trd ten.
Bang 3. Ma
- Md rdng thj trydng tieu thu san pham, ddp Cpng thod man nhu d u cua khdch hdng ve chit tygng san phim vd cdc chinh sdch doi vdi khdeh hdng.
- Phat tnen nhan tye, tgo cdng Sn vi^e Idm cho ngydi tao ddng, ndng cao chit tygng lao dfing, sir dyng lao dfing ^ a phyong. Dy kiln din nam 2020 tong so lao dfing cua Nhd mdy Gom xdy dyng cao d p Ngpc Sdng se ed khoang 1.000 tao dfing, trong dd trinh dg dgi hgc vd sau dgi hge khodng 180 ngirdi, cao ddng vd tmng d p 80 ngydi, cfing nhdn ky thugt 450 ngydi, lao dfing pho thfing 290 ngydi.
- Ddng gfip cho sy phdt trien cua dja phirang vd d l t nydc.
- D d m b a o c h o s y p h d t t h e n b e n v i r n g : s d n x u l t p h i i h g p v d i m d i t n r d n g x a n h , s g e h , d g p , t i l t k i e m n g u o n tdi n g u y d n q u o c g i a , k h d n g g d y d n h i l m mfii t n j ' d n g , h a n c h l n h i r n g d n h h a d n g g a y b i l n d o i k h i h a u .
M a t r g n p h a n t i c h d i l m m g n h , d i l m y l u , c a hfii v a t h a c h thCrc eCia N h d m d y n h y s a u : t r g n S W O T
MA TRAN SWOT Diem m^nh (S) SI. Nhan cfing re, ham hgc hoi, cdu Un S2: Nhd mdy co uy tin d l i vdi khdch hing vd cdc nha cung d p
D i l m v l u f W ) WI: Trinh Sfy lyc lirong lao dpng c6n thap W2: lao dOng Utiong 6n (Jjnti hay t)6 vi$c W3: Khd ndng quanQ cdo tilp thj, phdt t i l n Ihi tnjdng chira mgnh W4- Wia ndng t y chi^ ^1 tdi ehinti thap
Co> lioi {0) 0 1 : Vi tif dia t]^ thugn fcri ve giao thucmg 0 2 ' Nguyen ii^u tgi chS, 6n dinh 03: Moi tnrdng kinh te, chinh tn, xa h$i fin ^ n h 04: Chien iircfc phat trien nganh g6m xay di/ng ciia chinh phii
0 5 : Tie do do Ihi hoa cao 0 6 : NguIn nhan lyc tai chS doi dao
P h l i hgp (S/O) av4n luoc kel h^
(SI. Sl S3/01. 02.03,04,05,06^
Chlin /ugc khai thae nhimg kha tiang bem tang Chi^ luTC phit tnen thi ttvdng
Phoi hgp (W/0) C/M^n/ugcfcethgp
(WI, W2,W3. WW1,02,03.04,05.06) Chi^n luoc ^ytn^ tieu tt}\f sin phkn ChiSn fupc d9o I90 ngudn nhan li/c
B e d ^ a f T ) T l : Su' canh tranh gay gSt tren Ihi tnrdng T2' Cong ngh$ mdi cho ra nhiing san pham CO tinh iru vift hcTn
T3: Cac chinh sach cua chinh phu v l huy dpng von, t)So v$ moi tnrdng, dam b^o an ninh lirong Ihyc, chinh sdch ho trg d l i vcri san pham gach khong nung
P h l i hgp (S^) Chlin luoc kit h<?p (SI, S2, S3/T1, T2. T3) Chien lime ning cao chat luong san pham, (90 si/khac bi^t vai doi thu c^nh tranh, Chien luoc cai lien cong ngh$ san xuit
Phoi hgp (WIT) Chief? lucre kit hop (W1.W2.W3.W4/T1,T2.T3) Chien /upc da d^ng hoa ngudn vin diu tir CWen luoc di f?o dong sin pham
TRUONG OAI HOC NHA TRANG • 79
Tgp chi Khoa hoc - Cong nghe Thuy sdn Joj/^
IV. K t T LUAN VA Kl£N NGHj
De dgt duwc cde muc tidu d l ra. tde gid cho ring Nhd mdy d n thye hign cde gidi phap de xult nhy sau:
- GUI ph^p 1: Phdt triln ve s6 lirgng, nang cao chit tygng nhdn tyc, tap tmng vdo vige ndng cao d i l t lygng cdn bg qudn ty. cung nhy chat lygng tao dfing ky thuat vd tao dfing pho thfing. Trdn ea sd do, Nhd may dy kiln den nam 2020 se ed khoang 1.000 lao dong, trong do trinh dfi dai hgc vd sau dgi hpe khodng 180 ngydi (ehilm 18%), cao dang vd trung d p 80 ngudi (chiem 8%). cfing nhdn ky thudt 450 ngydi (chilm 45%), lao dfing pho thfing 290 ngirdi (ehilm 29%),
- Gldl phip 2: Ty chCi v l tdi chinh, da dgng nguIn vin diu br. tdp tmng vdo vige ehuyen d l i md hinh hogt dfing eiia Nha mdy tir cfing ty TNHH sang cfing ty e l phan. giiip Nhd mdy tdng v i n dilu tfi, ddp irng edc nhu d u ve von cua Nhd mdy d l efi t h i
dgt dyge cae myc tidu chien tygc din ndm 2020 Khi Nha mdy gom xdy dyng cao d p Ngpc S ^ ^ thdnh eong ty d phin se ty chO ve mdt tii tfiini, giam thieu dyge nji ro trong kinh doanh, giim tfi phf tai vay, tang tgi nhugn cOa cfing ty.
- G/a/p/jdp 3: Day manh tidu thy sdn phim,Up trung vdo vide nghien ei>u phdt tnen sdn pham de eho ra ddi ddng san phim gach tat mdng hon (vidy tnj'dc ddy ggch lat d l y 3em, cdi tiln mdi didpdjy cua ggch lat ehi tir 1-1,5 cm nhy vay se gidm du^rc mirc tidu hao nguyen tigu, gidm trpng ti/^mg, tang tinh cgnh tranh sau cOa sSn phim so vdi cdcd&M eanh tranh), ndng cao chat tygng sdn phim vi m}
rgng thj tnrdng.
VI nghidn ciru mdi cht dirng lai d hoach jl|nli chien tygc nen v l mdt higu qud chya thi xicdjnli dyge, tdc gid mong rang mfit s6 gidi phdp dua ra s6 gdp phan dng dyng vdo qua trinh phdt triln ciJa Nh^
mdy gom xdy dyng cao d p Ngpc Sdng.
TAl LIEU THAM KHAO
1. Pbilip Kotler, 2009. Quan trj Markeling. NXB Lao dpng xa h^i, H^ Ngi.
2. Nguyen HSi San, 2010. Quan trj hpe: 113-126, NXB Hong Diic, Tp. H 6 Chi Minh.
3. Ngo Kim Thanh, 2011. Giao trinli quan tn chiSn luge: 7-21. NXB Dgi hpe Kinh ta Qu6c dSn, Ha Ngi.
4 Phan Thj Ngpc Thu|n, 2006. ChiSn luge kinh doanh va kg hogch hoi ngi bg doanh nghi?p. NXB Khoa hgc Ky thugt. Hi NJi, 5. Phan Th| Ngpc Thuan, 2008 Huong dan thirc hanh hoach djnh chien luge kinh doanh v i phan tich c ^ tranh. Tic giigiii
ban quyen. Ha Npi
6. UBND tinh BJc Ninh, 2005, Bao cio tong hgp Quy hogch tong the phdt triSn kinh t i x3 hgi tinh BSc Ninh din nam 2010, Bac Ninh.
7. UBND huyfn Que V6 Bao cSo t6ng hpp Quy hogch phat trifin kinh \k xa hoi huyen Qu6 Vo tinh B4C Ninh thdi ky den 141 2020, sac Ninh,
• TRUClNG OAt HOC NHA TRANG
