DIEN DAN
Chi dan dia ly 'Phan Thiet" cho san pham nuoc mam gop phan nang cao chat luong san pham va phat trien kinh te - xa hoi cua Phan Thiet
N
ade mdm Phan Thidt Id tdn ggi chung cho ede logi nUde mdm xud't xd ta Phan Thidt, mdt dja phUdng ed nghd Idm nade m d m truydn thdng.d m thd'p tdc d d n g tfch CL/C ddn c d c h d len men didu md khd ed dja phUdng ndo dagc L/u ddi nha vung ci^c Nam Trung bg.
Trade d d y , nUde m d m
ddnh IQa ngQdi tieu dung.
Khdng ft ngQdi edn Igi dung thQOng higu nade mdm Phan Thidt d d pha trgn nUde mdm c d c dja phadng khdc rdi ddn nhdn higu nade mdm Phan
PHHn THIET
N l f O C M A M - F I S H S A U C E
L)g<) CDDL "Phan Thiet"
du<tc gdn tren thdng ddng gui vd tren nhdn ddn chai
cho .sdn phdm nudc mam dU(fc cap quyen .sd dung
CDDL
Nude m d m Phan Thiet c d sQ khdc biet so vdi c d c logi nUde mdm noi khde, didu d d nhdn thd'y nhd't eua nude mdm Phan Thidt so vdi nUde mdm Phu Qudc vd ede vung khde Id m d u vdng rom (ndu nguyen lieu Id e d cdm) hoy m d u n d u nhgt (ed nge), trong sdnh, e d mui thom ndng vd vj nggt d d m do d g m coo, ed hdu vj, Khde biet d d dugc gidi thfch vi q u d trinh u chagp dadi trdi ndng vd gid - nhiet do trung binh eao, do
Phan Thiet Id thUdng hieu ndi tieng vd dUge nhidu ngadi khdp ndi SL/ dgng. Khi ndi ddn Phan Thiet ngUdi ta nhd ngay den nude mdm. Cd mdt thdi gian ddi, mdt so ngadi vi Igi nhudn d d ehe bidn nUde mdm khdng c d n gia dagc bdn sde d d c trang c u a nade m d m Phan Thiet. Hg pha dd'u nhidu logi nade m d m khdc nhau Idm nade m d m ed do d g m thd'p nhdm kiem Idi vd dung dudng hdo hge Idm cho nade mdm ed vi nggt de
Thiet b d n c h o ngadi tieu dung. Ngodi ra, khi chd bien nade m d m , hg chUa quan t d m den didu kien ve sinh, on todn thae phdm. D d u dd dd Idm eho ehd't lagng nQdc m d m Phan Thiet bj hg thdp, ngadi tieu dung khdng cdn tin tadng thadng hieu nQdc m d m Phan Thiet.
BQc xue vdi ede vd'n de tren, UBND tinh Binh Thudn dd d d nghj C g e Sd hQu tri tue b d o hd eho sdn phdm nQdc m d m Phan Thiet v d dQdc 0
KH&CN Binh Thuan 20 - So 04/2011
DIEN DAN
Cgc Sd hQu tri tug cd'p d d n g bg ten ggi xud't xQ hdng hda tgi Quyet djnh sd 36A/QD- SHTT ngdy 30/5/2007
TQ ndm 2007, ten ggi ndy dd dagc UBND tinh d d n g ky bdo hd vd thdi hgn tren Idnh thd Viet Nam de chQng nhgn xud't xQ eho ede logi nQdc mdm dagc chd bidn theo dung tieu chudn chdt lagng vd an todn ve sinh thUe phdm
(ATVSTP) tren dja bdn thdnh phd Phan Thidt.
Viee nude m d m dUde mong ehl ddn dja ly d d dUde cdc td chQc, ed nhdn sdn xud't, kinh doanh sdn phdm nQdc mdm Phan Thidt nhiet tinh ung hd. Tfnh ddn ngdy 22/11/2011 d d c d 42 c d sd sdn xud't, kinh doanh sdn phdm nUde m d m d d tinh nguyen nop ddn ddng ky vd dd dUde c d p quyen sQ dgng Chi ddn dja ly T h a n Thiet"
36 CO sd dd sQ dgng tem chi ddn dia ly vdi hdn 2 trieu tem.
TQ khi nQdc mdm Phqp Thidt dUde mang ehl ddn dja ly ngUdi sdn xud't, kinh doanh dd thgc sU thay ddi nhdn thQc: Chu trgng ddn didu kien an todn ve sinh thQc phdm vd glQ gin thQdng hieu nude mdm Phan Thidt.
E)jnh ky vd dot xud't ede ed quan qudn ly nhd nUde kiem tra ede ed sd sdn xud't kinh doanh vd didu kien an todn ve sinh, ehd't lagng d d c thu nade mdm Phan Thidt.
Didu. ndy c u n g g d p phdn
quan trgng qudn ly d u g c viee sdn xud't, kinh doanh nUde mdm dgt chudn d d c thu ve ehd't lagng vd glQ gin uy tfn nUde mdm Phan Thiet.
Hien nay, khdch du ljch khi ddn Phan Thidt ddu IQa chgn mua nhang thung ed Logo Chi ddn dja ly "Phan Thidt" (hinh) vd nhQng choi ed ddn tem vd dung vd Idm qud bidu cho ngUdi thdn. Khi dugc hdi ly do vi sao mua nhQng thung vd chai ed ddfc diem nhu tren, hg eho rdng: "NQdc mdm Phan Thidt dd mong chi ddn dja ly nen nhQng chai ddn nhdn ed logo ehl ddn dja ly ddm bdo vd chdt IQgng vd an todn thgc phdm"
Quo trao ddi vdi dng Nguydn Huy Tidn, Chu tjch Hiep hdi nQdc mdm Phan Thidt: Hien nay nUdc mdm
Phan Thidt dang dUde tieu thg tren todn qud'c. Tgi Phan Thidt nUdc mdm dUde b d y bdn tgi c d c diem du ljch vd khu vgc chg Phan Thidt vdi nhieu logi nUde mdm ed hdm lagng dgm khdc nhau (ta 15 g/l ddn nade mdm c d do d g m cao 40 g/l) nhdm d d p ang nhu edu sQ dgng c u a ngUdi tieu dung, Ed'i vdi thj trUdng trong nUdp, nUdc m d m Phan Thidt hign nay d a g c ngUdi tieu d u n g t a trong Nam ra ngodi Bdc Ua dung. Hdng ndm sdn ladng nUde mdm bdn ra thj trUdng trong nUde tren 30 trieu lit.
Trong thdi gian gdn d d y c d mdt sd doanh nghiep ndde
mdm Phan Thidt: DNTN Mai HUdng vd DNTN HUdng Tdm xue tidn xud't khdu nade mdm song Campuchia vd d a kien ndm 2012 nUde mdm Phan Thidt duge xud't qua Campuchia.
Nhdm giup eho c d c doanh nghiep sdn xud't, kinh doanh nUde mdm phdt trien kinh doanh vd ddng thdi dd ddng trong xud't khdu vdo c d c thj trudng tidm ndng, UBND tinh Binh Thudn dd giao cho Sd Khoa hgc vd Cdng nghe phd'i hgp vdi ede sd ngdnh lien quan xue tidn viee ddng ky bdo hd nhdn hieu nude mdm Phan Thiet tgi c d c nUdc: Campuchia, My vd Thdi Lan.
Viee xdc ldp quydn sQ dgng Chi ddn dja ly "Phan Thie't" cho sdn phdm nUdc mdm ed y nghTa Idn ve mdt kinh t d xd hdi dd'i vdi ngUdi ddn Phan Thiet: E)d chQng minh tfnh chd't vd ehd't IQdng ddc thu eua ddc sdn nUde mdm dUge sdn xud't vd ddng chai tren dja bdn thdnh phd Phan Thidt gdp phdn ndng eao chd't IUdng sdn phdm cua sdn phdm nade mdm, gia gin vd phdt trien danh tidng mdt sdn phdm truydn thd'ng c u a Phan Thie't; Chi ddn dja ly duge bdo hd dd g d p phdn ehd'ng Igi c d c hdnh vi Igi dgng danh nghTa Phan Thiet de bdn sdn phdm nUde mdm ndi khdc...
NGUYIN THINH