meraih dan mempertahankan posisi sebagai pemilik brand terbaik kategori makanan
konsumsi untuk merek Mie Kremezz dan Snack Taro. Selain itu, Perseroan juga berhasil
mempertahankan posisi sebagai pemimpin pasar kategori produk mie kering dan bihun
kering di Indonesia.
Following the eforts in innovative products development that was favoured by the customers, brands development, and good distribution networks, the Company succeeded in achieving and maintaining its position as the best brands owner in consumption food category, for Mie Kremezz and Taro Snacks. In addition, the Company also successfully maintained its position as the market leader in the product category of dried noodles and dried vermicelli in Indonesia
Laporan Tahunan Annual Report2014 103
TINJAUAN BISNIS
Management Discussion & Analysis
TPS Food merupakan divisi usaha Perseroan yang memproduksi makanan olahan berupa Makanan Pokok (Basic Food) dan Makanan Konsumsi (Consumer Food).
Makanan Pokok merupakan jenis produk yang harus diolah terlebih dahulu sebelum dikonsumsi. Berikut adalah klasiikasi produk dari Makanan Pokok beserta merek:
1. Mie Kering: Superior, Ayam 2 Telor, Filtra, Kurma, Spider, New Bossmi.
2. Bihun Kering: Superior, Filtra, Tanam Jagung, Pili- han Bunda, Panen Jagung, Sounku.
Sedangkan, Makanan Konsumsi adalah produk ma- kanan yang dapat dikonsumsi langsung oleh konsumen akhir. Berikut adalah klasiikasi produk dari makanan konsumsi beserta merek:
1. Mie Instan: Mikita, Haha Mie, Mie Kremezz 2. Bihun Instan: Bihunku
3. Snack: Taro 4. Biskuit: Growie
5. Permen: Gulas, Gulas Plus 6. Wafer: Pio (Seasonal)
Perseroan menjalankan bisnis divisi makanan melalui beberapa perusahaan entitas anak yang dimiliki Pers- eroan yaitu PT Tiga Pilar Sejahtera (produsen produk merek Mie Kremezz, Mie Ayam 2 Telor, Mie Superior), PT Poly Meditra Indonesia (produsen permen Gulas dan biskuit Growie), PT Balaraja Bisco Paloma pemilik saham mayoritas PT Putra Taro Paloma (produsen snack Taro) dan PT Subafood Pangan Jaya (produsen bihun jagung merk Tanam Jagung, Panen Jagung dan Pilihan Bunda).
Perseroan memasuki pasar makanan olahan kategori makanan konsumsi sejak tahun 2008 dengan men- gakuisisi PT Poly Meditra Indonesia (PMI). Melalui berbagai upaya pengembangan produk yang diminati konsumen sebagai hasil inovasi, pengembangan merek dan didukung jaringan distribusi yang baik, Perseroan berhasil meraih dan mempertahankan posisi sebagai pemilik brand terbaik kategori makanan konsumsi untuk merek Mie Kremezz dan Snack Taro. Selain itu, Perseroan juga berhasil mempertahankan posisi se- bagai pemimpin pasar kategori produk mie kering dan bihun kering di Indonesia.
TPS Food represents the Company’s business division engaged in foods processing production such as Basic Foods and Consumer Foods.
Basic Foods products required processing prior to its consumption. The following are products classiica- tions of Basic Foods and its brands:
1. Dried Noodles: Superior, Ayam 2 Telor, Filtra, Kurma, Spider, New Bossmi.
2. Dried vermicelli: Superior, Filtra, Tanam Jangung, Pilihan Bunda, Panen Jagung, Sounku.
Whereas, the Consumer Foods products can be di- rectly consumed by the end customers. The following are products classiications of consumer foods and its brands:
1. Instant Noodles: Mikita, Haha Mie, Mie Kremezz 2. Instant vermicelli: Bihunku
3. Snacks: Taro 4. Biscuits: Growie
5. Candy: Gulas, Gulas Plus 6. Wafers: Pio (Seasonal)
The Company manages food division business through several subsidiaries owned by the Company, namely PT Tiga Pilar Sejahtera (producer of brand products of Mie Kremezz, Mie Ayam 2 Telor, Mie-Superior), PT Poly Meditra Indonesia (producer of Gulas candy and Growie biscuit), PT Balaraja Bisco Paloma as majority shareholders of PT Putra Taro Paloma (producer of Taro snacks), and PT Subafood Pangan Jaya (producer of corn vermicelli of brands Tanam Jagung, Panen Jagung, and Pilihan Bunda).
The Company entered into food processing market in the food consumption category since 2008 through the acquisition of PT Poly Meditra Indonesia (PMI). Following the eforts in products development that was favoured by the customers as the results of innovation, brands development, and good distribution networks, the Company succeeded in achieving and maintaining its position as the best brands owner in consumption food category, for the brands of Mie Kremezz and Taro Snacks. In addition, the Company also successfully maintained its position as the market leader in the product category of dried noodles and dried vermicelli in Indonesia.
Laporan Tahunan Annual Report2014 104
Melalui penguasaan jaringan distribusi yang luas dimana hingga saat ini Perseroan telah berhasil men- jangkau jumlah kota tujuan distribusi lokal sebanyak 121 kota (sebelumnya 76 kota) dan telah memiliki jumlah outlets sekitar 181.977 outlets melalui 80 grup distribu- tor yang tersebar di Pulau Jawa, Sumatera, Kalimantan, Sulawesi dan Bali, serta didukung kualitas produk yang prima telah membawa Perseroan mampu meraih per- tumbuhan penjualan yang baik.
Pada tahun 2014, TPS Food membukukan pendapatan sebesar Rp1.770,2 miliar, meningkat 6,55% dibanding- kan tahun 2013 yang sebesar Rp1.661,3 miliar. Kategori makanan pokok berkontribusi sebesar 52,71% dari total pendapatan TPS Food. Sementara, kategori makanan konsumsi berkontribusi sebesar 47,29% dari total pendapatan TPS Food.
Strategi perluasan jaringan distribusi dan penetrasi produk ke pasar yang secara konsisten dijalankan Pers- eroan telah membuahkan hasil yang baik. Pada tahun 2014, Perseroan berhasil menambah jumlah negara tujuan ekspor sebanyak 14 negara baru dan menam- bah satu produk ekspor baru yaitu snack seperti yang terlihat dalam tabel berikut.
Tabel Negara Tujuan Ekspor 2014 | Export Countries Destination 2014 No Negara | Country G | C MMR | IN/SN MK/MI |
DN BK | Dv MR
| S B
1 Amerika Serikat | United States
2 Inggris | Britain
3 Australia
4 Malaysia
5 Singapura | Singapore
6 Korea Selatan | South Korea
7 Jerman | Germany 8 New Zealand 9 Belanda | Holland 10 Papua Nugini 11 Hongkong 12 Madagaskar
13 Afrika Selatan | South Africa
14 Yordania | Jordania 15 Kanada | Canada 16 Spanyol | Spain 17 Timor Leste 18 vietnam 19 Saudi Arabia
Following the domination of wider distribution net- works, whereby the Company was successfully reached local distribution to 121 cities (from 76 cities) and owned a total 181,977 outlets through 80 distribu- tors across the Island of Java, Sumatra, Kalimantan, Sulawesi, and Bali, and supported by excellent products quality, has enabled the Company to achieve good sales growth.
In 2014, TPS Food posted a revenue of Rp1,770.2 bil- lion, grew 6.55% compared to 2013 igure of Rp1,661.3 billion. Basic foods category contributed 52.71% of TPS Food total revenue. Meanwhile, consumer foods cat- egory has contributed a 47.29% of TPS Food revenue.
Consistent distribution network expansion strategy and products penetration to the market has delivered good results for the Company. In 2014, the Company succeeded in adding export destination countries to 14 new countries and added on new export product, namely snack as illustrated in below table.