THE GOVERNMENT STRATEGIES TO IMPROVE THE TOURISM POTENTIAL IN THE FACE ASEAN ECONOMIC COMMUNITY 2015
(Case Study: The strategy adopted by Local Government in Gunung Kidul
Regency, especially the Department of Culture and Tourism to improving the
tourism potential in Nglanggeran Tourism Village)
UNDERGRADUATE THESIS
Submitted to Satisfy the Requirement of Attaining the Degree in Political Science
of International Program of Governmental Studies, Faculty of Social and Political
Sciences, Muhammadiyah University of Yogyakarta
Written By:
Bayu Prayogo Ujariyadi 20120520115
INTERNATIONAL PROGRAM OF GOVERNMENTAL STUDIES FACULTY OF SOCIAL AND POLITICAL SCIENCE MUHAMMADIYAH
ENDORSEMENT PAGE
This undergraduate thesis entitled:
THE GOVERNMENT STRATEGIES TO IMPROVE THE TOURISM POTENTIAL IN THE FACE ASEAN ECONOMIC COMMUNITY 2015
(Case Study: The strategy adopted by Local Government in Gunung Kidul Regency, especially the Department of Culture and Tourism to improving the
tourism potential in Nglanggeran Tourism Village) Written By:
Bayu Prayogo Ujariyadi 20120520115
This Undergraduate Thesis has been Examined and Endorsed by The Board of Examiners from Department of Governmental Studies, Faculty of Social and
Political Sciences, Universitas Muhammadiyah Yogyakarta on:
Day/date : Friday, August, 26, 2016
Place : Examination Room IGOV
Time : 08:00 – 09:00 a.m.
BOARD OF EXAMINER
ADVISOR/CHEF OF EXAMINER
Drs. Muchamad Zainuri,M.Si.
EXAMINER I EXAMINER II
Erni Zuhriyati, S.IP.,MA. Drs. Juhari Sasmito Aji,M.Si.
Acknowledge By:
CHAIRMAN OF GOVERNMENTAL STUDIES DEPARTMENT
STATEMENT PAGE
I the undersigned here by:
Name : Bayu Prayogo Ujariyadi
NIM : 20120520115
Department : International Program of Governmental Studies (IGOV)
Faculty : Social and Political Science
Research Title : THE GOVERNMENT STRATEGIES TO IMPROVE
THE TOURISM POTENTIAL IN THE FACE ASEAN ECONOMIC COMMUNITY 2015 (Case Study: The strategy adopted by Local Government in Gunung Kidul Regency, especially the Department of Culture and Tourism to improving the tourism potential in Nglanggeran Tourism Village).
I stated that this Undergraduate Thesis is originally my work result. There are no other works that ever been proposed to gain Bachelor Degree in any University. As far as my knowledge, there is also no working result that ever published in the reference list. Moreover, if someday there there are certain parties were feeling pain and report, I will responsible and overcome all the consequences.
Yogyakarta, September 2016
MOTTO
“False hope was more painful than the bitter reality though”
(Bayu Prayogo Ujariyadi)
“Men dream. But dreams hold no bright light of hope has now turned into a long
night of capacity. Lost in the dark, we surrender our minds and forget who we are.
But some of us have woken up. They remain us that we all have a choice. To stand, not kneel. To oppose, not obey. To live, not just exist”
DEDICATION PAGE To my Parents,
the reason of what I become today
THANKS TO
1. Prof. Dr. Bambang Cipto, MA. As the rector of Universitas Muhammadiyah
Yogyakarta
2. Ali Muhammad, S.IP., MA., Ph.D. As the head Faculty of Social and Political
Sciences.
3. Dr. Titin Purwaningsih, S.IP., M.Si. As the head of Governmental Science
4. Eko Prio Purnomo, S.IP., M.Si., M.Res., Ph.D. As the Directur of International
Program of Governmental Studies (IGOV).
5. Drs. Muchamad Zainuri,M.Si. as my advisor during to finished this
undergraduate thesis.
6. My examiner Erni Zuhriyati, S.IP.,MA. and Drs. Juhari Sasmito Aji,M.Si. who
gave me useful advice and input to make this undergraduate thesis become
better.
7. Thank you to all lectures who has teach me in International Program of
Governmental Studies.
8. Thank you to all my friends in IGOV batch 2012: Amir Firdausi, Agashy Oktoz,
PREFACE
All praise belongs to Allah SWT for all his guidance and mercy so that the writer been able to finish Undergraduate thesis titled “The government strategies to
improve the tourism potential in the face asean economic community 2015 (Case
Study: The strategy adopted by Local Government in Gunung Kidul Regency,
especially the Department of Culture and Tourism to improving the tourism
potential in Nglanggeran Tourism Village)”. Sholawat and Greetings go to Prophet
Muhammad SAW, the lighter, the greatest person as the messenger all knowledge
to Muslim and His believer. This research aimed to analyse The strategy adopted
by Local Government in Gunung Kidul Regency to improving the tourism potential
in Nglanggeran Tourism Village. The writer realised that this research still has
many weakness and imperfections, the critique, and recommendations for greatness
in the future are hoped. Moreover, I hope it can contribute as the reference for
literature studies, about conflict resolution practices and environmental issues. In
particular, the writer would like to thank my supervisor Drs. Muchamad
Zainuri,M.Si. which gave the best treats as the guiding supervisor, valuable input
and support throughout the entire period. Finally, I would thank my family for being
helpful and best spirit during my time studying at International Program of
CONTENTS LIST
TITLE ... i
ENDORSEMENT PAGE ... ii
STATEMENT PAGE ... iii
MOTTO ... iv
DEDICATION PAGE ... v
THANKS TO ... vi
PREFACE ... vii
ABSTRACT ... viii
CONTENT LIST ... ix
TABLE LIST ... xiii
FIGURE AND GRAPH LIST ... xiv
CHAPTER I INTRODUCTION ... 1
1. PROBLEM BACKGROUND ... 1
2. RESEARCH QUESTION ... 5
3. PURPOSE AND BENEFITS OF THE RESEARCH ... 6
a. Purpose of The Research ... 6
b. Benefits of the Research ... 6
4. THEORITICAL FRAMEWORK ... 7
a. Theory of Strategy ... 7
c. ASEAN Economic Community (AEC) ... 17
5. DEFINITION OF CONCEPT ... 21
6. DEFINITION OF OPERATIONAL ... 22
7. RESEARCH METHOD ... 24
a. Types of Research ... 24
b. Location of Research ... 24
c. Source of Research Data ... 24
d. Data Collection Technic ... 25
e. Data Analysis Technique ... 25
CHAPTER II RESEARCH OBJECTS DESCRIPTION ... 27
1. THE CONDITIONS IN GUNUNG KIDUL REGENCY ... 27
a. History of Gunung Kidul Regency ... 27
b. Geographical Conditions ... 28
c. Topography Conditions ... 30
d. Climatological Conditions ... 31
e. Demographic Conditions ... 32
f. Social and Cultural Conditions ... 33
g. The Local Government Conditions ... 34
2. THE CONDITIONS IN NGLANGGERAN TOURISM VILLAGE ... 42
a. History of Nglanggeran Tourism Village ... 42
b. Geographical Conditions ... 43
c. Demographic Conditions ... 46
d. Fascination in Nglanggeran Toursm Village ... 47
CHAPTER III THE GOVERNMENT STRATEGIES TO IMPROVE THE TOURSM POTENTIAL IN THE FACE ASEAN ECONOMIC COMMUNITY BY LOCAL GOVERNMENT IN GUNUNG KIDUL REGENCY ESPECIALLY THE DEPARTMENT OF CULTURE AND TOURISM 2015 ... 52
1. SWOT ANALYSIS ... 52
a. Internal factors ... 52
b. External Factors ... 63
2. PROBLEM SOLVING STRATEGIES ... 68
a. Systematic SWOT analysis ... 68
b. Analysis identification of various internal and external factors ... 69
3. SUPPORTING AND INHIBITING FACTORS IN THE DEVELOPMENT STRATEGY OF TOURISM SECTOR IN NGLANGGERAN TOURSM VILLAGE ... 73
a. Supporting factors ... 73
4. STRATEGY DEPARTMENT OF CULTURE AND TOURISM IN
GUNUNG KIDUL REGENCY TO DEVELOPING THE POTENTIAL OF
TOURISM IN NGLANGGERAN TOURSM VILLAGE ... 74
a. Development of Rural Toursm Destinations ... 74
b. Tourism Promotion ... 77
c. Institutional Development of Tourism ... 79
CHAPTER IV CONCLUSION ... 82
1. CONCLUSION ... 82
2. SUGGESTION ... 83
REFERENCE ... 85
TABLE LIST
TABLE 1.1 ... 9
TABLE 1.2 ... 16
TABLE 1.3 ... 20
TABLE 2.1 ... 33
TABLE 2.2 ... 46
TABLE 2.3 ... 51
FIGURE LIST
FIGURE 1.1 ... 10
FIGURE 1.2 ... 12
FIGURE 2.1 ... 29
FIGURE 2.2 ... 31
ABSTRACT
Tourism capable packaged and managed well will be an asset for a region. Diversity of attractions in Gunung Kidul regency, especially its tourist villages can be used as one of the pillars of the economy and also can absorb the workforce so that human resources and natural resources can be utilized optimally to face the ASEAN Economic Community (AEC).
Purpose of this study was to determine the strategy of local governments, especially the department of culture and tourism in Gunung Kidul regency in the potential development of tourism village, especially Nglanggeran village travel to face free competition in the ASEAN Economic Community (AEC). This study uses qualitative research methods to interview informants from the department of culture and tourism in Gunung Kidul regency, community and the tourists.
The results of this research were the aspects that affect the increase in tourism in the tourist village especially Nglanggeran Tourism Village. Internal and external environment analysis aims to determine strategic issues department of culture and tourism in Gunung Kidul regency by using SWOT analysis (Strenghts, Weaknes, Opportunities, and Threats).
CHAPTER I INTRODUCTION
1. PROBLEM BACKGROUND
The development of tourism today is national program in achieving the
development goals of developing countries and developed countries. Similarly,
Tourism programs in Indonesia has been an integral part of national development
that can contribute to improving the economy. Indonesia also has the potential of
natural and cultural diversity is very rich. However, based World Economic Forum,
WEF (2015), Tourism destinations in Indonesia currently ranked 50th out of 141
countries in the world and ranks 4th in ASEAN after Singapore, Malaysia and
Thailand (weforum.org). Indonesia's competitiveness is still inferior to neighboring
countries such as Singapore, Malaysia and Thailand due to problems of health,
technology and infrastructure that make Indonesia lagging competitiveness.
Indonesia is currently facing preparation in order to program the ASEAN
Economic Community (AEC), the mechanism will be set at the end of 2015. As
stated by the Director General for ASEAN Cooperation, I Gusti Agung Waseka Puja that, “AEC is getting closer. Indonesia should be able to take advantage of the integration of the member countries of ASEAN which will start on 31 December 2015, to improve the welfare of the whole people of Indonesia” (pikiran-rakyat: 2015). The term ASEAN Economic Community (AEC) is one of the 10 ASEAN
vision that is outward looking, economic integration, harmonious environment,
democratic, and shared cultural heritage (okezone: 2015) , This is an opportunity to
boost the tourism sector as the country's foreign exchange contribution.
In addition to a description of the dynamics of global and regional level of the
local tourism industry faced with the national challenge, especially when associated
with decentralization. The era of regional autonomy that is characterized by Law
No. 22 of 1999 as amended by Law No. 32 of 2004 on Regional Government has
authorized the district / city to manage his own household in order to improve the
welfare of the community independently. The independence, expected to create
better economic growth, including the tourism sector areas more professional. On
the other hand, tourism activity is often more emphasis on efforts to increase tourist
arrivals oriented revenue without thinking about the impact on the environment,
social and cultural. Therefore, the development of tourism products offered
managers tend to lead to the development of mass tourism. Of course, if it is left to
the development of tourism, which is likely to negatively affect less attention to
ecological aspects, social, cultural, and even can be exploitative towards its
resources. Though local tourists and foreign tourists increasingly critical choosing
tourist destinations are able to offer optimum satisfaction score despite the
relatively high cost (Damanik and Frans Teguh, 2013: 13). It can be argued that the
current rating is more likely to seek quality tourist destination to be visited.
Alternative concepts addressing the negative impacts of mass tourism is a
concept that is not mass tourism. The concept of development that can be enjoyed
by present and future of our children and grandchildren is the concept of sustainable
tourism development. Sustainable tourism development is needed in the face of
in the ASEAN Economic Community (AEC). Sustainable tourism development
means the development of increased profits from tourism resources for the local
community while retaining the integration of these communities culturally and
ecologically as well as improving the protection of natural heritage of the region
and ecologically sensitive (Neto, 2003: 7).
One type of tour in accordance with the concept of sustainable tourism is the
kind of journey in the form of integration between attractions, accommodation and
support facilities are presented in the structure of society which merges with the
applicable procedures and traditions (Nuryanti, 1993: 2-3). Attraction type began
to grow on the basis of sustainable rural development in the field of sustainable
tourism. It makes people tend to look for the lively atmosphere of rural communities
ranging from the authenticity of lifestyle to their quality of life that affect the state
of economic, physical and social rural areas, such as space, cultural heritage,
agriculture, landscape, services, tourism, history and culture, and experience the
unique and exotic regional specialties.
In harmony with tourism issues, can be seen in Gunung Kidul Regency, Gunung
Kidul Regency is an area autonomous part of the province of Yogyakarta, has the
condition as an area that is developing quite well in tourism and culture, as this
sector that can be relied on to remember in Gunung Kidul Regency there are a wide
variety of attractions that are very interesting, especially the tourism villages
famous for their culture. In addition, this area is already prepared to face the
challenges of the ASEAN Economic Community (AEC). The program strongly
encourages government, private sector, and the public area of Gunung Kidul
local government Gunung Kidul Regency in the development of tourism through the program in 2015 under the theme “Strengthening Local Efforts and Basic
Services, Cultural Development, strengthen industrial investment facilitation and
Tourism characteristic typical Gunung Kidul Regency”. One of the famous tourist
attraction in the Gunung Kidul Regency is a Tourism Village Nglanggeran.
Nglanggeran Toursm Village is one of the assets belonging to the Gunung Kidul
Regency as community empowerment and development in the concept of rural
tourism since the place is often visited by tourists who want to travel with the theme
of adventure and in this village famous ancient mountain that is Gunung Api Purba.
And recently in the region have built an artificial lake with a beautiful view, as well
as attractions such artificial lake serves as the irrigation of fields and plantations
which are located around the artificial lake. Local Government in Gunung Kidul
Regency has taken various important steps to face the challenges of the ASEAN
Economic Community (AEC). Vice Regent of Gunung Kidul regency, Immawan Wahyudi said that “the regional government has prepared a strategy in the ASEAN
Economic Community” (bsn.go.id accessed 10 October 2015). The strategy in
question is the development of trade and industry sector one of them is to build a
reliable infrastructure supporting tourism.
Related issues above, to determine the direction of development of supporting
infrastructure of tourism that are reliable and the development of tourism products
corresponding characteristics of the area, Local Government in Gunung Kidul
Regency, especially the Department of Culture and Tourism in Gunung Kidul
Regency to increase the potential of tourism in Nglanggeran Toursm Village
Regency must implement effective strategies that can adapt in line with the
demands of the development and changes both internally and externally. Hence the title of this research is “The Government Strategies To Improve The Tourism Potential In The face ASEAN Economic Community 2015 (Case Study: The strategy adopted by Local Government in the Gunung Kidul Regency, especially the Department of Culture and Tourism to improving the tourism potential in Nglanggeran Tourism Village)”. Moreover, the reason from the author chose this study because the Local Government of Gunung Kidul Regency
are developing strategies in the field of tourism for the ASEAN Economic
Community is an enormous challenge in early 2016.
2. RESEARCH QUESTION
3. PURPOSE AND BENEFITS OF THE RESEARCH a. Purpose of The Research
i. Environmental analysis of internal and external tourism potential in
Nglanggeran Village.
ii. Describing the development strategy of tourist products offered by
Nglanggeran Village as a tourism village.
b. Benefits of the Research
i. For Local Government of Gunung Kidul Regency
This research will provide input to the relevant authorities, in
determining the development policy of tourism villages especially
Nglanggeran Tourism Village.
The study also describes the strategy for the development of tourism
potential in the ASEAN Economic Community (AEC).
ii. For Student University
Deepening the understanding and appreciation of the usefulness of
science has learned directly.
Deepening theories exist to improve the knowledge of students thinking
skills so that they can apply the knowledge in the field of tourism.
iii. For Public
As input or references to study the tourist area of product development,
As a measure of the success of the Local Government in Gunung Kidul
Regency to adopt the implementing a strategy to face the ASEAN
Economic Community (AEC).
4. THEORITICAL FRAMEWORK
In the theories that are used to determine the variable as research analysis tool.
The theories will be explained include the theory of strategy, development of
tourism potential, and the ASEAN Economic Community (AEC). The description
is as follows:
a. Theory of Strategy
In Big Indonesian Dictionary mentions the strategy as a careful plan of the
activities to achieve specific goals. Understanding the strategy according to
Rangkuti (2005: 3) are described as follows:
“The strategy is a means to achieve its goals in relation to the long-term goal, the follow-up program and resource allocation priorities. In conjunction with strategic planning so that the company can have an objective look at internal and external conditions, so that the company can anticipate changes in the external environment”.
While the word "strategy" itself is an ancient Greek meaning "Strategos"
which means the art of war. The term evolved to the present and is used by an
organization in the process of achieving the goals of the organization.
1) Strategy in Collaborative Governance
Sink (1998) explained the collaborative partnership as a process where
organizations that have an interest in a particular issue trying to find a solution
it solely. Fosler (2002) explained in more detail that collaborative partnership
involved intensive cooperation among the parties, including the existence of
a conscious effort to do alignment in goals, strategies, agendas, resources and
activities. Both institutions that basically have a different purpose build a
shared vision and trying to make it happen together. Bovaird (2004) defined
a partnership as setting work by reciprocal commitments, over and above that
set in each contract, between the organizations in the public sector with
organizations outside the public sector. Both approaches (collaborative and
partnership) in practice is very difficult to distinguish so generally Cooper
(2006) called it citizens-based government organization (Zaenuri, Sumartono,
Zauhar & Wijaya: 6)
According to Wanna (2008), to realize collaboration, stages that show the
scale and intensity of the collaboration are. Scale of collaboration can be
described as a ladder that shows an increased commitment from the lowest
level to the highest level of collaboration-from the simplest to the most
complex. The highest level of collaboration raises the risk of political and
managerial as mutual consensus, whereas a partnership would not pose a
political and managerial risk. In Table 1.1, it can be seen that the intensity is
increasing. It shows the list of the level of cooperation relevant to the policy
process and indicates what activities are involved in each of the various levels
Table 1.1: Collaboration and involved activities Degree of Collaboration Involved-activities Highest level: high normative
commitment to collaboration; often highest political/managerial risks.
Transformative interaction between network actors; substantive engagement and empowerment; search for high degree of stakeholder and inter-actor consensus and cooperation; coalition building by government and nongovernment actors.
Medium-high level: strong normative orientation; high level of political/managerial risk.
Strong engagement of stakeholders in decisions or policy process and implementation; devolving decision-making capacities to clients; more complex innovations in policydelivery processes.
Medium-level: commitment to multiparty input and buy-in; moderate levels of political/managerial risk.
Formal commitment to inter-agency consultation and collaboration; joined government strategies; formal joint involvement exercises and joint funding initiatives.
Medium-low level: operational forms of collaboration to ‘get job done’; some political/managerial risk.
Forms of co-production: technical improvements in delivery chains; assistance to comply with obligations; direct consultation with clients over delivery and compliance systems; systematic use of evaluation data; public reporting on targets informed by client preferences.
Lowest level: marginal operational adjustments, low levels of political/managerial risk.
Incremental adjustments using consultative processes; client discussions and feedback mechanisms; gaining information on needs/expectations of others.
Source: Wanna (2008)
From the table it can be seen that the intensity of collaboration shown by
the scale ranging from the lowest (lowest level) to the highest (highest level).
The lowest level shows the lowest political or managerial risk with marginal
operations, and activities that occur are incremental in the form of the
consultation process, discussion to obtain input and information, and among
those who collaborate still formulate an idea and hope to achieve a
comprehensive picture of collaboration. The highest scale has a high political
and managerial risk leading to the normative commitment, and activities have
led to the transformative interactions and to substantive empowerment. The
form of activities carried out between actors is already tangible coalition of
government and non-government based on the principles of cooperation and
Figure 1.1 showed that the relationship between government and society
in the form of training because people still need to be guided and directed to
provide maximum service. Otherwise, the relationship between the public to
the government was to provide the latest information on the existing problems
in providing services and to make corrections on the Merapi volcano
management of the upcoming tour. The private sector's role in the provision
of tourism services is primarily performed by travel agents and
accommodation (primary stakeholders) which was perceived to be more
professional. Whereas marketing activities carried out by the utilization of the
latest information technology and supported by sufficient data. Travel
services conducted in a transparent manner by making tour packages with
clear prices. The association of travel agents supports all activities and
provides better guidance to improve the quality of service.
Figure 1.1: Relation between Government, private and community.
Share
Vision
GOVERNMENT2) Determination Strategy Through SWOT matrix
According Utama and Mahadewi (2012: 150), SWOT Analysis is an
analytical tool that is commonly used to formulate strategies or identification
of factors strategically based on intuition (understanding and knowledge)
expert to the object.
SWOT is an acronym for strengths, weaknesses, opportunities, and threats
from the external environment. According Jogiyanto (2005: 46), SWOT be
used to assess the strengths and weaknesses of the resources of the company
and the external opportunities and challenges faced. This process involves
determining the specific goals of the business venture or project and
identifying the internal and external factors that support and that is not in
achieving that goal.
b. Development of Tourism Potential
1) Tourism Policy For Industry
In the perspective of the tourism industry, according to Soetomo (2011:
20) the tourism sector, the success rate depends on many construction
components and other variables of the development in general. That is, the
success rate of tourism development depends a lot on the participation of
other sectors, such as transport sector, the environmental sector, education
sector, social sector, economic sector, religious sector and other sectors of the
others, both formal and non-formal. Thus, in the tourism industry avoided
sectoral egoism. Opinions Supomo (2011: 15), on base understanding of
avoiding selfishness sectoral and institutional arrogance and the need to
synchronize and coordinate into a new thinking on the development of
tourism.
Ridwan (2012: 47) states his opinion on tourism development planning
policy as follows:
“Tourism development planning is basically to find common ground between the supply with demand. Therefore, in the planning of tourism development should first identify its tourism product (offer) that exist in the area of tourism and tourist market (Demand), both actual and potential then conducted an analysis of these two aspects is reached”.
The concept between offer and demand approach can be seen in Figure
1.2.
Figure 1.2
The concept of offer and demand conformity approach
Source: Data (Ridwan, 2012: 47).
As Figure 1.2 above, travelers inquiry raised by a variety of motivations,
needs, and desires. Psychological Sciences recognize the division of intrinsic
and extrinsic aspects. Meanwhile intrinsic factors of human beings on three Sale value
quality satisfaction
OFFERS
Toursm Products
1. Attraction 2. Accessibility 3. Amenities
CONCEPT OF STRATEGIC PLANNING DEVELOPMENT OF TOURISM
DEMAND
Tourist
categories namely: cognitive aspects include knowledge and understanding,
affective aspects include feelings, interests, motivations, attitudes and values,
the third is the psychomotor aspect that includes observation (Sumarmi, 2012:
138).
According Ridwan (2012: 51), motivation are factors that influence and
driving increased demand for travel. According Soekadijo (2000: 38-47)
travel motif into ten groups, namely: the motive of fun or sightseeing,
recreation motive, motive of culture, sports tourism, business travel,
convention tourism, spiritual motives, inter-personal motives, motives health
and social travel.
Meanwhile, other sources state tourist travel activity is influenced by the
availability of money / distribution and an increase in tourist revenue, a
reduction in working hours, the climate and the environment, public
education (Freyer, 1993: 30; Mundt, 1998: 79-86). Policy-setting number of
working hours, transportation technology, education increases, the influence
of climatic conditions of the area of origin so hot, water pollution, soil, air
tends to seek a regional tour that cold climate and pollution are minimal
(Damanik and Weber, 2006: 3-5).
According to Mr. Muchamad Zaenuri (2012; 53-54) travel deals, namely
the tourism product in the form of goods and services to meet the needs and
desires of tourists. Offers in the form of travel products usually involve tourist
attractions, accommodation and accessibility. Tourist attractions are
performances or unique attractions and become the preference of the tourists
accommodation is a means of support for the implementation of tourist
attraction and can be in the form of tourism facilities, and accessibility is how
to get to destination where the tourist destinations. Groups Attractions, can
be a Natural Attractions, Culture and Work of Mankind, which consists of
Site Attraction (Heritage) is an essentially static and "tangible" and Event
Attraction (Events Travel) is dynamic (not tied to spot) and "intangible" ;
Group Accessibility, which is reflected in various facilities including
transportation (land, sea, air, lakes, rivers), permits to visit (visa policy,
permission to enter the protected area - protected areas - such as nature
reserves, wildlife reserves, sanctuaries culture, historical sites, and so on.) the
group accommodation, which offers shelter, housing, conference and
exhibition facilities, places of worship, means the dish (restaurants, cafes,
bars and the like).
According Medelik and Middleton (Ridwan 2012: 48), travel products are
all forms of service enjoyed by travelers since he departed leaving the place
where he used to live until she returned home.
According to Kotler (1997) there are three levels of travel products, (a)
Main products (core product), (b) Secondary products (facilitating product),
(c) Additional Products (augmented product). The main product is the object
of the main destination by tourists to visit the area. Secondary product is a
service to the market so that the market can enjoy the products offered
optimally. Additional products are products that are associated with things
abstract or relative, for example, the ambience (atmosphere); and services that
2) Policy development of protected toursm areas
As a system, tourism sometimes cause interference to the surrounding
environment, both of the existence of resources, the sustainability of habitat
of flora and fauna, and sometimes can lead to a potential conflict with the
surrounding community. To reduce / suppress the occurrence of the impact
on the protected area, the Director General of Tourism (Yoeti, 2000: 45) has
established the basic foundation of the development of nature tourism, which
is generally as follows: (1) environmentally friendly, including the
socio-cultural, (2) remain subdued function and capacity of the environment, (3) No
action to anticipate the impact, (4) it is the responsibility of all parties
concerned, (5) there is education and training for tourism workers and (6) lack
of access to public information about nature conservation. In that regard, the
development of infrastructure and facilities highly recommended to be done
as needed and using materials that exist in the region. The use of technology
and modern facilities are restricted to a minimum. Meanwhile Yoeti (2000:
39) adds that in order to reduce the pressure on forests, it is also necessary to
maximize the participation of the local population and maintain the customs
and habits of everyday society.
In the development of sustainable tourism Damanik and Weber (2006: 30)
describes the dimensions that must be considered by the service providers in
Table 1.2
The economic, ecological, social and cultural in sustainable tourism.
Dimension Tourist Service Providers
1 Economy o Increasing tourist satisfaction. o Increased spending.
o Increased and equitable distribution of income.
o Creation of employment opportunities, especially for local communities.
o Increased diversification of employment opportunities. 2 Ecology o Use of products and services based tourism environment
(green product).
o Willingness to pay more for products and services environmentally friendly travel.
o Determination and consistency in carrying capacity.
o Waste management and reduction of energy-efficient use of raw materials.
o Priority development of products and services based environment. o Increased environmental awareness with conservation needs. 3 Social o Social care is increasing.
o Increased consumption of local products.
o Involving as many stakeholders in the planning, implementation and monitoring.
o Improving the ability of local communities in the management of tourist services.
o Empowerment of local institutions in decision making tourism development.
o The strengthening of the position of the local community to the outside community.
o Ensuring the rights in the use and management of tourism resources.
o The passage of fair rules for the development of tourism services.
4 Culture o Contact reception and cultural differences. o The appreciation of local culture.
o Intensification of cross-cultural communication.
o The introduction of local characteristics or cultural products in the supply of attractions, accessibility and amenities.
o Protection of cultural heritage, customs and local wisdom.
c. ASEAN Economic Community (AEC)
1) The concept of the ASEAN Economic Community (AEC)
ASEAN Community is a form of intra-ASEAN cooperation in the
Declaration of ASEAN Concord II in Bali, October 2003. ASEAN Economic
Community (AEC) is one of the pillars of the embodiment of the ASEAN
Vision 2020, together with the ASEAN Security Community (ASC) and the
ASEAN Socio -Cultural Community (ASCC) (Arifin, 2008:9).
A community of ASEAN countries is very broad, there are no restrictions
in the economy region. Where a state can be a free entry in the market
competition. ASEAN Economic Community (AEC) which is free from
constraints, prioritization of enhanced connectivity, utilization of various
cooperation schemes either intra-ASEAN and between ASEAN and partner
countries in particular FTA partners, as well as strengthening the role of
entrepreneurs in the process of internal integration of ASEAN as well as with
partner countries.
According to Rizal and Aida in (Arifin, 2008: 9) the establishment of the
ASEAN Economic Community (AEC) is implemented through four strategic
framework, namely, achievement of the single market and the unity of the
production base, the area of economic competitiveness, economic growth that
is equitable and integrated with the global economy. Integration measures
into strategic achieve competitiveness is strong and on the other hand will
contribute positively to society as a whole and individual ASEAN member
states. The formation of the ASEAN Economic Community (AEC) also made
International, both in response to the increasing tendency of regional
cooperation, as well as the bargaining position of ASEAN dialogue partners,
such as China, Korea, Japan, Australia, New Zealand, and India.
Achievement of the ASEAN Economic Community (AEC) requires the
implementation of liberalization measures and cooperation, including
increased cooperation and integration in new areas include: human resource
development and capacity building; closer consultation on macroeconomic
and financial policies; trade finance policy; improvement of infrastructure
and communication links; development of electronic transactions through
e-ASEAN; integration industry to enhance regional resources; as well as
increased private sector involvement (Arifin, 2008:10).
2) The Establishment of the ASEAN Economic Community (AEC)
The formation of a free trade area that is achieved through the mechanism
of AFTA is a success because rates in the region have managed to be
gradually reduced to zero. ASEAN then want to further improve the economic
cooperation. The flow of foreign investment into the ASEAN region, namely
the number of multinational companies operating in the area in need of
channeling goods (supplier) must also exist in the area resulting in production
cost efficiency. ASEAN market that is open and integrates with global
markets coupled with the availability of production goods produced by
suppliers from ASEAN countries will greatly assist ASEAN member
countries to increasingly attract foreign investors into the region. Thus, the
accelerate the establishment of the AEC to 2015 in order to strengthen
ASEAN's competitiveness in the face of global competition, especially from
China and India (Koesrianti, 2013:2).
With some of the considerations that underlie it are: (1) the potential
reduction of production costs in ASEAN amounted to 10-20 percent for
consumer goods as the impact of economic integration; (2) increase the ability
of the region to the implementation of international standards and practices,
intellectual poverty rights, and increasing competitiveness. With the
economic integration of regional infrastructure is expected to further develop
together with the integration of transport, telecommunications and energy
(Arifin, 2008:11).
In order to monitor the progress of the implementation of the ASEAN
Economic Community ASEAN Arranged Baseline Report (ABR), which acts
as a score card through three categories: process indicators, indicators of
output and outcome indicators and then to an index level of countries and
regions. State level index used for comparison between countries in achieving
the ASEAN Community. Meanwhile, the index used to assess the regional
level overall performance in each area of interest ASEAN Community
(Arifin, 2008:19).
3) Economic Integration
According to Jovanovic (Arifin: 2008:26) economic integration is a policy
The integration also requires the absence of some division of labor and the
freedom of mobility of goods and services within a group of countries.
4) Balassa Integration
The complexity of economic integration and different intensity levels to
encourage the emergence of an analysis to distinguish stages of economic
integration. Integration stage approach widely used is the stage of integration
by Balassa (Arifin, 2008:32). Balassa divides the stage of integration into six
stages, namely:
Table 1.3
Integration Stages Balassa
Stages Description
Preferential trading area (PTA)
Block trades which give privileges to certain products from certain countries with tariff reductions but does not eliminate it entirely.
Free trade area (FTA). An area where tariffs and quotas between member states abolished, but each country remains set their rates of each of the countries that are not members.
Custom union (CU) An FTA that eliminates barriers commodities between countries and set the same rates to countries not members. Common market (CM) A Custom Union (CU), which also abolish obstacles to the
movement of factors of production (goods, services, capital flows). The similarity of prices of factors of production expected to result in an efficient allocation of resources. Economic union Is a Common Market (CM) with a degree of harmonization
of national economic policies are significant (including structural policies).
Total economic integration The unification of monetary, fiscal, and social policy followed by the establishment of supranational institutions with decisions that are binding for all member countries. Source: (Samsul Arifin et al. 2008:33)
Stages This integration gives the order for purposes of additional analysis
and help to understand the policies needed in any additional integration when
5) ASEAN Integration
Within the scope of ASEAN, especially if associated with the ASEAN
Economic Community (AEC) as part of the ASEAN Community, ASEAN
countries have not set clear levels of integration. In the formula agreed by the
heads of state and government of ASEAN, the goal of the ASEAN Economic
Community (AEC) is to create "a single market and production based". This
can be interpreted as the full integration, except in the areas of financial and
monetary authority of the country is still a member (Koesrianti, 2013:2).
5. DEFINITION OF CONCEPT
Conceptual definition is an attempt to clarify the explanation of the concept of
one another, in order to avoid misunderstandings. There are some definitions to
support means of the terms used in this research. Those definition were:
a. Strategy on Tourism Development
According Suryono (2004: 80) the strategy in principle relevant to the issues:
(1) The implementation policy, (2) defining the goals to be achieved, and (3) the
determination of the ways or methods of use of infrastructure. The strategy has
always been about three things, namely the objectives, facility and ways.
Therefore, the strategy should also be supported by the ability to anticipate
opportunities.
b. Development of Tourism Potential
Development of tourism potential is one that is used to promote, improve and
tourists as well as to provide benefits to the community around the objects and
attractions as well as for the government.
c. ASEAN Economic Community (AEC)
ASEAN Economic Community (AEC) is a realization of the ultimate goal of
economic integration, as already included in the vision 2020 is based on the
unification of interests of the Member countries of ASEAN to deepen and
broaden economic integration through initiatives that have existing or new
chronology clear.
6. DEFINITION OF OPERATIONAL
The operational definition describes a particular way that is used by researchers
to measure a variable that will be used. There are three variables used in this
analysis are as follows:
a. Strategy on Tourism Development
Strategy on tourism development is the means used by Local Government
especially the Department of Culture and Tourism in Gunung Kidul regency to
Nglanggeran Toursm Village in conducting tourism development by watching
strenght, weakness, opportunities, and threats in the environment of tourism
b. Development of Tourism Potential
The development of tourism potential is something that is used to promote,
and improve the condition of an object of tourism and attractions that can be
visited tourist having regard to aspects such as:
1) Tourist, Must be known characteristics of the traveler, from which country they come, age, hobbies, and any season they travel.
2) Transportation, is available to take the travelers to the tourist destination in question.
3) Attractions, tourist attractions that will be sold, whether it meets the three conditions such as Something to see. Something to do, something
to buy.
4) Facility services, What facilities are available in the area where the tourist, from lodging accommodations to public services such as banks
/ money changers, post office, and telephone services.
5) Information and promotion, Publication or promotion, when the ad is installed, where the brochure distributed to potential tourists know each
package travel and tourism travelers Quicker Make decisions on its
territory and must implement policies most favorable to the area and
7. RESEARCH METHOD
Research is a process of finding the problem and the solution of a problem within
a certain period with the procedures and predetermined. In general, research has
three kinds of objectives that is the goal that is the discovery, verification and
development (Kuswana Dadang in Kokam 2014:30). To make the research carried
out by structured so as to achieve scientific results required a design according to
the research itself. Therefore, research methods will be very helpful in the research
process. The method used will be outlined as follows:
a. Types of Research
This research uses qualitative research that describe things that are associated
with relationships, activities, attitudes, views, processes are ongoing and the
effects of a phenomenon (Kusmayadi and Sugiarto, 2000: 29).
b. Location of Research
The location was used as a place of research is in the Local Government in
Gunung Kidul Regency especially the Department of Culture and Tourism to
improve Nglanggeran Tourism Village as one of the villages of choice for local
and foreign tourists.
c. Source of Research Data
1) Primary data
The primary data required in this research is the answer of the interview
conducted by the researchers. Thus, the primary data in this study derived
2) Secondary Data
Secondary data is data obtained indirectly through the archives, reports,
legislation, documents from related parties and books related to the research
problem.
d. Data Collection Technic
In this study using multiple data collection techniques are:
1) Visual observation, namely by directly observing the object of research by
relying on the ability of the author himself. To strengthen this data is done
taking pictures / photos of the research object.
2) Interview technique, which is to receive the data by doing interviews or
in-depth question and answer directly between researcher and informants.
3) Documentation, namely data collection through documents and records
that already exists.
e. Data Analysis Technique
1) Qualitative Analysis Techniques
In this research, using qualitative analysis techniques. Qualitative analysis
techniques is to find and develop a systematic data obtained from interviews,
field notes, and documentation by way of organizing data into categories,
describe into certain units, conduct a hypothesis, organize into a pattern,
choose which one is important and that will studied, and make conclusions so
2) SWOT Analysis
i. Internal Factor
Internal factors in the economy are often used in the process to make
the strategy in a company with know the weaknesses and strengths.
According to Fred R. David (2002: 10) "internal strengths and weaknesses
are in control of the activity of organizations whose achievements
outstandingly good or bad. The strengths and weaknesses arise in the
management activities of one process research and development ".
ii. External Factor
External factors are the opportunities and threats to be reckoned with in
making strategy for both individuals and organizations. Fred R. David
(2002: 10) states that "External opportunities and external threats refer to
the state of economic, social, cultural, demographic, environmental,
political, legal, governmental, technological, and competitive tendencies
and events that can be beneficial or detrimental to an organization
CHAPTER II
RESEARCH OBJECTS DESCRIPTION
1. THE CONDITIONS IN GUNUNG KIDUL REGENCY a. History of Gunung Kidul Regency
At the time of Gunung Kidul Regency still wilderness not many people lived
there, in a village called Ponggangan village already inhabited some people
escape from Majapahit. Leaders of the group named R. Dewa Katong that was
related to Raja Brawijaya. In the village R. Dewa Katong meditate with the
intention that their grandchildren may someday become a leading man as well
as holding the reins of government. Then obtaining wangsit, then he moved to
the forest about 10 km from where he is imprisoned, until he died. So the village
was called the Katongan Village. After the death his father, his son R. Suromejo
rapidly developing Ponggangan village so that it becomes crowded and many
people lived there. Then R.Suromejo move in a place overgrown with trees Mojo
near a reef. and now that place is called Karangmojo village. Gradually the
Karangmojo village growing rapidly and ultimately heard by the King of
Mataram, Sultan Amangkurat Amral domiciled in Kartasura. Then the king sent
Senopati Ki Tumenggung Prawiropekso to prove their fugitives Majapahit
Kingdom. Once proven, Tumenggung Prawiropekso advocated that Ki
Suromejo requested permission to King of Mataram for the village including the
territory of the Mataram kingdom. But Ki Suromejo not want to ask permission
the troops Ki Suromeja paralyzed. Ki Suromejo had four sons named Ki
Mintowijoyo, Ki Poncobenawi, Ki Poncosadewo and Ki Poncodirjo. Fourth
brothers in the war Mangkubumen can be conquered by Prince Sambernyawa,
even her three sons were killed and only stayed a son named Ki Poncodirjo. After
the defeat, Prince Sambernyawa first appointed Regent in Gunung Kidul. Regent
Tummenggung Poncodirjo not long served as regent because there delimitation
between Sultan Gunung Kidul with the second Mangkunagara on May 13, 1831,
the Gunung Kidul at the time (minus Ngawen as Mangkunegaran Enclave area)
has been the regency. After Gunung Kidul regency be part of Yogyakarta
Sultanate, Poncodirjo Regent dismissed and replaced with the Regent
Tumenggung Prawirosetiko. At this time, the position of the regency transferred
from Ponjong area to Wonosari area (Culture and tourism potential of
Gunungkidul Regency, 2016)
b. Geographical Conditions
Gunung Kidul Regency is one of regencies in Yogyakarta, with its capital in
wonosari district. The total area of Gunung Kidul Regency is 1485.36 km2, or
approximately 46.63% of the area of Yogyakarta province. Wonosari district
located in the southeast of the city of Yogyakarta (capital of Yogyakarta
Province), with a distance of ± 39 km. Gunung Kidul Regency is divided into 18
districts, namely Wonosari, Playen, Paliyan, Saptosari, Bake, Purwosari,
Tanjungsari, Tepus, Rongkop, Girisubo, Semanu, Ponjong, Karangmojo, Semin,
144 villages, comprising 16 villages, including the village and 128 are still
self-sufficiency.
Figure 2.1
Geography Map of Gunung Kidul Regency
(Source: Data culture and tourism potential of Gunungkidul Regency, 2016)
Borders Gunungkidul:
i. West : Bantul and Sleman (DIY).
ii. North : Klaten and Sukoharjo regency (Central Java Province).
iii. East :Wonogiri Regency (Central Java Province).
c. Topography Conditions
Based on Gunung Kidul Regency topography is divided into three
development zones, namely:
1) North Zone called Batur Agung region with an altitude of 200 m - 700 m
above sea level. The situation is hilly, there are sources of ground water
depth of 6m-12m from the ground. Latosol soil types dominated by
volcanic and sedimentary host rock. This area includes Patuk district,
Gedangsari district, Nglipar district, Ngawen district, Semin district, and
Ponjong district in the northern part.
2) Central Zone called Ledok development Wonosari region, with an
altitude of 150 m - 200 m above sea level. The soil type is dominated by
mediterranean association of red and black grumosol with the main
ingredient of limestone. So although it's long dry season, the water
particles are still able to survive. There is a river on the land, but it will
dry up in the dry season. Ground water depth ranging between 60 m -
120 m below the ground surface. This area includes Playen district,
Wonosari district, Karangmojo district, Ponjong district in the middle
part and Semanu district in the northern part.
3) South Zone called a Thousand Mountain area development (Duizon
gebergton or Zuider gebergton), with an altitude of 0 m - 300 m above
sea level. Constituent bedrock is limestone with characteristic conical
hills (Conical limestone) and the karst area. In this region often found
underground river. The South Zone includes Saptosari district, Paliyan
district, Purwosari district, Bake district, Ponjong district in the southern
part, and Semanu district in the southern part (Culture and tourism
potential of Gunungkidul Regency, 2016)
d. Climatological Conditions
Gunung Kidul regency including tropical area, the topography of a region
dominated by karst region area. The southern region is dominated by karst region
are numerous natural caves and underground rivers flowing. Under these
conditions cause the condition of the land in the southern area which resulted to
the less fertile agricultural cultivation.
Figure 2.2
Climatology Map of Gunung Kidul Regency
Gunung Kidul Regency climatological conditions generally exhibit the
following conditions: The average rainfall in 2010 amounted to 1954.43 mm /
year with the number of rainy days an average of 103 days / year. Gunung Kidul
northern regency is a region which has the highest rainfall over central and
southern regions. Gunung Kidul southern regency has the most rain beginning
late. Temperatures daily average of 27.7 ° C, minimum temperature of 23.2 ° C
and a maximum temperature of 32.4 ° C. Relative humidity ranging between
80% - 85%, not too influenced by the high places, but more influenced by the
seasons.
e. Demographic Conditions
Gunung Kidul Regency is one of regencies in the province with a population
large enough. Based on the results of the 2010 Population Census estimates the
population of Gunung Kidul Regency in 2012 amounted to 680 406 people,
made up of as many as 328 878 men and women's lives as much as 351 528
Table 2.1
Total population by districts and gender in 2012 No District Male Female resulth
1 Panggang 12.791 3.898 16.689
2 Purwosari 9.392 10.226 19.618
3 Paliyan 14.028 15.188 29.216
4 Saptosari 16.594 17.833 34.427
5 Tepus 15.281 16.754 32.035
6 Tanjungsari 12.420 13.395 25.815
7 Rongkop 13.027 13.997 27.024
8 Girisubo 10.586 11.704 22.290
9 Semanu 25.042 26.930 51.972
10 Pojong 24.196 25.834 50.030
11 Karangmojo 23.613 25.376 48.989
12 Wonosari 39.089 40.861 79.950
13 Playen 26.609 28.475 55.084
14 Patuk 15.050 15.805 30.855
15 Gedangsari 17.354 18.072 35.426
16 Nglipar 14.497 16.374 30.871
17 Ngawen 15.453 16.398 31.751
Jumlah 328.878 351.528 680.406
(Source: Statistics of Gunungkidul Regency)
f. Social and Cultural Conditions
Forms region is one of the factors that influence patterns of social and cultural
life in the community. Socio-cultural element is one of the important instruments
in the development, it is related to the planning, the target, and the target
achievement of development performance. Social and cultural characteristics of
Gunung Kidul Regency is a traditional society that still adhere to the noble
culture heritage. So that in carrying out development, the government is
attempting to adopt a social and cultural characteristics in order to be able to
improvise with existing community culture. Gunung Kidul Regency society in
general use local language (Java) to communicate, while the national language
(Indonesian) was officially adopted in a formal environment (work, education,
As cultural arts organization that continues to be preserved by the community
totaling 1,878 organizations, with indigenous stakeholders figure amounted to
144 people. Meanwhile the village culture developed by the government to
support the welfare of society as much as 10 Cultural Village, a cultural heritage
which is owned as many as five pieces and objects of cultural heritage some 692
pieces scattered in Gunung Kidul Regency (culture and tourism potential of
Gunung Kidul Regency, 2016).
g. The Local Government Conditions
Status Gunung Kidul Regency as one of the districts are entitled to organize
and manage their own household within the Special Region of Yogyakarta was
set on August 15, 1950 by Law No. 15 of 1950, Government Regulation No. 32
of 1950 when the Gunung Kidul Regency led by KRT Labaningrat.
Government organizations in the Gunung Kidul Regency consists of the Head
of the region along the area consisting of the Regional Secretariat, the Parliament
Secretariat, the local agencies, regional technical institutes, hospitals, and
district. The device area is responsible to the Head of Region and assist the
Regional Head in governance.
Gunung Kidul Regency Regional Regulation No. 19 Year 2011 on
Amendment of Regional Regulation No. 10 Year 2008 on the Establishment,
Structure, Position and Duties of the Regional Secretariat and the Secretariat of
the Regional Representatives Council, Regional Secretariat Organizational
1) Regional Secretary
2) Assistant Government and Public Welfare, which oversees: Section
Public Administration, Public Welfare Administration, and the
Administration Section Village Government.
3) Assistant of Economy and Development, which oversees: Natural
Resources Administration, and the Administration Building.
4) Assistant Public Administration, which oversees: General Section,
Section of Public Relations and Protocol. Legal Department, and part of
the Organization.
5) Expert staff, consisting of: Expert Staff of Law and Politics, Expert Staff
of Government, Expert Staff Development, Expert Staff of Social and
Human Resources, and Advisor to the Economy and Finance.
6) Functional Group.
While the Parliament Secretariat established by Gunung Kidul Regency
Number 19 Year 2011 regarding Amendment of Regional Regulation No. 10
Year 2008 on the Establishment, Structure, Position and Duties Regional
Secretariat and the Parliament Secretariat, the organizational structure as
follows: The Secretary of Parliament, the administration , planning and finance,
part treatise and legislation, part of the trial and the protocol and functional
groups.
Local technical institute which was established by the Regional Regulation
No. 21 Year 2011 on Amendment of Regional Regulation No. 12 of 2008
concerning the Formation, Structure, Position and Duties of the Regional
Civil Service Agency, Regional Inspectorate, Agency for Community
Empowerment, Women and Family Planning, Office of the National Unity and
Politics, the Executive Agency Extension and Food Security, Office of Market
Management, the Office of Environmental Impact Control, Office of Library and
Regional Archives, Office of Investment and Integrated Services, and Civil
Service Police Unit.
Local Governments have an obligation to protect citizens from disasters in
the form of disaster management so that governments in the district of Gunung
Kidul form the Regional Disaster Management Agency in accordance with the
Regulation of the Regional District of Gunung Kidul No. 11 Year 2011 on the
Establishment, Organization, Status, and Tasks Regional Disaster Management
Agency (BPBD). Regional Disaster Management Agency headed by a chief who
is ex officio body chaired by the Regional Secretary and domiciled and
responsible to the Regent.
Gunung Kidul regency consists of 18 districts, 144 villages, 1416 hamlets,
1583 RW, and 6844 RT. Subdistricts in Gunung Kidul district include: District
Anggang, Purwosari, Paliyan, Saptosari, Tepus, Tanjungsari, Rongkop,
Girisubo, Semanu, Ponjong, Karangmojo, Wonosari, Playen, Patuk, Gedangsari,
Nglipar, Ngawen, and Semin. Of the 144 villages, 141 villages classed as
self-reliance and self-sufficiency 3 villages, including the village. While the number
of Village Community Empowerment Institution (LPMD) is 144, with 95 LPMD
Regulation of Gunung Kidul Regency No. 2 Year 2010 About the Long Term
Development Plan of Regency Gunung 2005-2025 dated March 15, 2010 set the vision of Gunung Kidul Regency. “Gunung Kidul competitive, advanced,
independent, and prosperous 2025” In the explanation of its contents as follows:
1) Gunung Kidul regency competitive: Is the embodiment of the condition
of the people who are intelligent, healthy, productive, and morality as
well as the competitiveness responsibly in exploiting the opportunities
and face the challenges of globalization.
2) Gunung Kidul regency advanced: Is the embodiment of the condition of
the people who grow and develop both economic, social, demographic,
and political. Judging from the economic aspects of advanced society is
measured from the level of prosperity that is reflected in the level of
income higher than average income and the distribution more equitable.
The production process has evolved with the integration between sectors,
especially the industrial sector, agriculture, and service sectors, and
supported a utilization of natural resources in a rational, efficient, and
environmentally sound. Institutions and economic system is organized
and running and functioning properly, thus supporting efficient economy
with high productivity. Judging from the social aspect, an advanced
society with regard to the quality of human resources, which reflected the
higher the education level of the population. Judging from the
demographic aspect, an advanced society is a healthy society, life
expectancy is high, good quality social services, and the population
society is a society that has been able to develop a system and institutions
of democratic political and steady, assured citizens their rights, and the
participation of society as a real and effective in all aspects of life.
3) Gunung Kidul regency independent: Is the embodiment of the state of
society's independence, interdependence in social life, living parallel and
equal with other communities, by relying on the ability and his own
strength in developing their potential, people's attitudes about themselves
and their society, a strong spirit in the face of the challenges and sustain
the process and development outcomes.
4) Gunung Kidul regency the prosperous: Is the embodiment of societal
conditions that fulfilled and unfulfilled basic needs as well as the
increased standard of living and quality of life over time.
In order to realize the vision of regional development is pursued through 6
regional development mission as follows:
1) Realizing good local governance and clean;
2) Realizing the stabilization of the system and institutional as well as
improving the quality of human resources;
3) Realizing institutional stabilization of the system and the economy;
4) Realize the increased financial capacity of the region;
5) Realize the provision of basic infrastructure and facilities are adequate;
and
As a measure of achievement of development objectives, as stated in the
vision of development for 20 years directed at achieving basic development
objectives as follows:
1) Realization of Good Governance and Clean.
2) Realization System and Institutional Strengthening and Improving the
Quality of Human Resources.
3) Realization System and Institutional Strengthening Economy.
4) Realization of the Regional Financial Capability.
5) Realization of Basic Infrastructure Provision Sufficient.
6) Realization Utilization of Natural Resources and Environment.
Development policy over a period of 20 years in the future are:
1) Realizing good local governance and clean:
Politics, Government, and Law.
Apparatus and Local Public Administration.
Communication and Information.
2) Realize the stabilization of the system and institutional as well as
improving the quality of Human Resources:
Religion.
Education.
Health and social welfare.
Culture and toursm.
Position and role of women.
