LAMPIRAN…….1
KUESIONER PENELITIAN
Responden yang terhormat,
Sehubungan dengan adanya penelitian saya yang berjudul :
“ Analisis
PengaruhSikap dan Psikologis Terhadap Keputusan Pembelian Deodoran
Rexona Pada Mahasiswa Fakultas Pertanian Universitas Sumatera Utara
Tahun 2012”
maka saya mengharapkan bantuan anda agar mengisi kuesioner ini
sesuai dengan keadaan sebenarnya. Pernyataan dalam kuesioner ini semata-mata
hanya untuk data penelitian dalam rangka penyusunan skripsi pada program
Sarjana Ekonomi Universitas Sumatera Utara.
Dengan Hormat
Peneliti
Petunjuk pengisian kuesioner
I.
Identitas responden
Nama
:
NIM
:
Jenis kelamin
:
Umur
:
II.
Petunjuk pengisian
Berilah tanda checklist (
√ ) pada salah satu jawaban yang paling sesuai
dengan pendapat anda.
SS
=
Sangat setuju
= diberi skor 5
S
=
Setuju
= diberi skor 4
KS
=
Kurang setuju
= diberi skor 3
TS
=
Tidak setuju
= diberi skor 2
STS
=
Sangat Tidak setuju
= diberi skor 1
Variabel sikap (X
1)
No
Pertanyaan tentang Sikap
STS
TS
KS
S
SS
1
Saya percaya terhadap produk deodorant
merek Rexona.
2
Saya yakin produk deodorant rexona adalah
deodorant yang berkualitas.
3
Memakai deodorant Rexona membuat saya
merasa terhindar dari bau badan.
4
Deodorant Rexona membuat saya lebih
percaya diri.
5
Saya menyukai deodorant merek Rexona
karena kualitasnya.
6
Deodorant Rexona adalah merek deodorant
Variabel psikologis (X
2)
No
Pertanyaan tentang psikologis
STS
TS
KS
S
SS
7
Saya membeli deodorant Rexona karena
dorongan kebutuhan agar terbebas dari bau
badan.
8
Saya membeli deodorant Rexona karena
harganya terjangkau.
9
Menurut saya deodorant Rexona tahan lama
setelah diaplikasikan ke kulit ketiak.
10 Saya membeli deodorant Rexona karena
keamanan bahan pembuatnya
11
Pemakaian deodorant Rexona dengan benar
tidak merusak pakaian.
12
Menurut saya pemakaian deodorant Rexona
dalam waktu panjang tidak berbahaya bagi
kesehatan.
13
Saya yakin deodorant rexona lebih berkualitas
dibanding deodoran merek lainnya.
14
Sayayakin dengan manfaat yang saya peroleh
Variabel Keputusan Pembelian (Y)
No
Pertanyaan
STS
TS
KS
S
SS
15
Saya menggunakan deodorant Rexona
karena sesuai dengan kebutuhan saya.
16
Saya telah mencari informasi tentang
deodorant merek
rexona sebelum
membelinya.
17
Saya membeli deodorant rexona karena
harganya yang sesuai
18
Saya membeli produk deodorant rexona
karena saya mengenal deodorant rexona
dari media massa maupun media cetak
19
Saya akan tetap menggunakan
deodorantmerek
rexona dibandingkan
produk deodorant merek lainnya
20
Saya merasa puas setelah menggunakan
deodorant Rexona.
21
Saya akan membeli kembali produk
deodorantmerek rexona.
LAMPIRAN...2
TABULASI UJI VALIDITAS
LAMPIRAN ……...3
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Cronbach's
Alpha if Item
Deleted
VAR00001 79,0000 82,000 ,671 ,929
VAR00002 78,9667 80,999 ,724 ,928
VAR00003 79,2333 81,426 ,566 ,931
VAR00004 79,3667 79,275 ,603 ,930
VAR00005 79,0333 83,068 ,610 ,930
VAR00006 79,0667 80,754 ,737 ,928
VAR00007 78,9667 82,654 ,720 ,929
VAR00008 79,0000 80,897 ,707 ,928
VAR00009 78,8333 83,799 ,595 ,930
VAR00010 78,9000 82,921 ,606 ,930
VAR00011 79,0333 82,240 ,624 ,930
VAR00012 79,1333 82,189 ,496 ,932
VAR00013 79,0667 79,582 ,573 ,931
VAR00014 78,9000 83,197 ,479 ,932
VAR00015 78,8333 80,902 ,583 ,930
VAR00016 78,9000 81,610 ,610 ,930
VAR00017 78,8000 81,407 ,662 ,929
VAR00018 78,7000 80,907 ,703 ,928
VAR00019 78,6667 80,920 ,685 ,928
VAR00020 78,6333 82,171 ,618 ,930
Uji Validitas
No
Pertanyaan
r hitung
r tabel
Validitas
1
P1
0.671
0.361
Valid
2
P2
0.724
0.361
Valid
3
P3
0.566
0.361
Valid
4
P4
0.603
0.361
Valid
5
P5
0.610
0.361
Valid
6
P6
0.737
0.361
Valid
7
P7
0.720
0.361
Valid
8
P8
0.707
0.361
Valid
9
P9
0.595
0.361
Valid
10
P10
0.606
0.361
Valid
11
P11
0.624
0.361
Valid
12
P12
0.496
0.361
Valid
13
P13
0.573
0.361
Valid
14
P14
0.479
0.361
Valid
15
P15
0.583
0.361
Valid
16
P16
0.610
0.361
Valid
17
P17
0.662
0.361
Valid
18
P18
0.703
0.361
Valid
19
P19
0.685
0.361
Valid
20
P20
0.618
0.361
Valid
21
P21
0.479
0.361
Valid
Uji Reabilitas
Cronbach's
Alpha N of Items
LAMPIRAN ………5
Uji Asumsi Klasik
1.Uji Normalitas
Regression Standardized Residual
2 1
0 -1
-2 -3
Frequency
20
15
10
5
0
Histogram Dependent Variable: Keputusanpembelian
Mean =-4.44E-16 Std. Dev. =0.99N =100
Observed Cum Prob
1.0 0.8
0.6 0.4
0.2 0.0
Expect
ed
Cum
Prob
1.0
0.8
0.6
0.4
0.2
0.0
2.Uji Heteroskedastisitas
Uji Glejser
Coefficients(a)
Regression Standardized Predicted Value
2 1
0 -1
-2 -3
-4
Regressi
on
Student
ized
Resi
dual
3
2
1
0
-1
-2
-3
Scatterplot Dependent Variable: Keputusanpembelian
N 100
Normal Parameters(a,b) Mean .0000000
Std. Deviation 2.26494770
Most Extreme Differences
Absolute
.065
Positive .065
Negative -.050
Kolmogorov-Smirnov Z .654
Asymp. Sig. (2-tailed) .785
Model
Unstandardized Coefficients
Standardized
Coefficients T Sig.
B Std. Error Beta
1 (Constant) 2.138 1.671 1.280 .204
Sikap -.032 .073 -.045 -.438 .662
3. Uji Multikolinieritas
Tolerance dan VIF
Coefficients(a)
Analisis Regresi Linier
Coefficients(a)
Model
Unstandardized Coefficients
Standardized
Coefficients T Sig.
B Std. Error Beta
1 (Constant) 1.860 2.803 .663 .509
Sikap .102 .123 .045 .833 .407
Psikologis .766 .049 .844 15.654 .000
a Dependent Variable: Keputusanpembelian
a.
Uji R
UJI-F :
Model Summary
Model
Unstandardized Coefficients
Standardized
Coefficients t Sig. Collinearity Statistics
B Std. Error Beta Tolerance VIF
1 (Constant) 1.860 2.803 .663 .509
Sikap .102 .123 .045 .833 .407 .994 1.006
Model R R Square
Adjusted R Square
Std. Error of the Estimate
1 .848(a) .720 .714 2.28818
a Predictors: (Constant), Psikologis, Sikap
b.
UJI –F hitung
ANOVA(b)
Model
Sum of
Squares df Mean Square F Sig.
1 Regression 1304.321 2 652.161 124.559 .000(a)
Residual 507.869 97 5.236
Total 1812.190 99
a Predictors: (Constant), Psikologis, Sikap b Dependent Variable: Keputusanpembelian
c.
Uji-t tabel dan Uji-F tabel.
NO.
fF
1
1.66
2.61
2
1.66
2.61
3
1.66
2.61
4
1.66
2.61
5
1.66
2.61
6
1.66
2.61
7
1.66
2.61
8
1.66
2.61
9
1.66
2.61
10
1.66
2.61
11
1.66
2.61
12
1.66
2.61
13
1.66
2.61
14
1.66
2.61
15
1.66
2.61
16
1.66
2.61
17
1.66
2.61
18
1.66
2.61
20
1.66
2.61
21
1.66
2.61
22
1.66
2.61
23
1.66
2.61
24
1.66
2.61
25
1.66
2.61
26
1.66
2.61
27
1.66
2.61
28
1.66
2.61
29
1.66
2.61
30
1.66
2.61
31
1.66
2.61
32
1.66
2.61
33
1.66
2.61
34
1.66
2.61
35
1.66
2.61
36
1.66
2.61
37
1.66
2.61
38
1.66
2.61
39
1.66
2.61
40
1.66
2.61
41
1.66
2.61
42
1.66
2.61
43
1.66
2.61
44
1.66
2.61
45
1.66
2.61
46
1.66
2.61
47
1.66
2.61
48
1.66
2.61
49
1.66
2.61
50
1.66
2.61
51
1.66
2.61
52
1.66
2.61
53
1.66
2.61
54
1.66
2.61
55
1.66
2.61
56
1.66
2.61
57
1.66
2.61
58
1.66
2.61
59
1.66
2.61
61
1.66
2.61
62
1.66
2.61
63
1.66
2.61
64
1.66
2.61
65
1.66
2.61
66
1.66
2.61
67
1.66
2.61
68
1.66
2.61
69
1.66
2.61
70
1.66
2.61
71
1.66
2.61
72
1.66
2.61
73
1.66
2.61
74
1.66
2.61
75
1.66
2.61
76
1.66
2.61
77
1.66
2.61
78
1.66
2.61
79
1.66
2.61
80
1.66
2.61
81
1.66
2.61
82
1.66
2.61
83
1.66
2.61
84
1.66
2.61
85
1.66
2.61
86
1.66
2.61
87
1.66
2.61
88
1.66
2.61
89
1.66
2.61
90
1.66
2.61
91
1.66
2.61
92
1.66
2.61
93
1.66
2.61
94
1.66
2.61
95
1.66
2.61
96
1.66
2.61
97
1.66
2.61
98
1.66
2.61
99
1.66
2.61
LAMPIRAN .…….6
Variabel Sikap:
VAR00001
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 4 4.0 4.0 4.0
3.00 15 14.9 15.0 19.0
4.00 64 63.4 64.0 83.0
5.00 17 16.8 17.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00002
Frequency Percent Valid Percent
Cumulative Percent
3.00 10 9.9 10.0 11.0
4.00 71 70.3 71.0 82.0
5.00 18 17.8 18.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00003
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 4 4.0 4.0 4.0
3.00 67 66.3 67.0 71.0
4.00 29 28.7 29.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00004
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 14 13.9 14.0 14.0
3.00 80 79.2 80.0 94.0
4.00 6 5.9 6.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00005
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 2 2.0 2.0 2.0
3.00 92 91.1 92.0 94.0
4.00 6 5.9 6.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
VAR00006
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 8 7.9 8.0 8.0
3.00 87 86.1 87.0 95.0
4.00 5 5.0 5.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
Variabel Psikologis:
VAR00007
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 3 3.0 3.0 3.0
4.00 65 64.4 65.0 68.0
5.00 32 31.7 32.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00008
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 3 3.0 3.0 3.0
4.00 63 62.4 63.0 66.0
5.00 34 33.7 34.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00009
Frequency Percent Valid Percent
Valid 1.00 3 3.0 3.0 3.0
2.00 4 4.0 4.0 7.0
3.00 13 12.9 13.0 20.0
4.00 54 53.5 54.0 74.0
5.00 26 25.7 26.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00010
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 65 64.4 65.0 65.0
4.00 33 32.7 33.0 98.0
5.00 2 2.0 2.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00011
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 3 3.0 3.0 3.0
2.00 5 5.0 5.0 8.0
3.00 17 16.8 17.0 25.0
4.00 49 48.5 49.0 74.0
5.00 26 25.7 26.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00012
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 1 1.0 1.0 1.0
2.00 8 7.9 8.0 9.0
3.00 81 80.2 81.0 90.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00013
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 2 2.0 2.0 2.0
2.00 5 5.0 5.0 7.0
3.00 18 17.8 18.0 25.0
4.00 49 48.5 49.0 74.0
5.00 26 25.7 26.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00014
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 3 3.0 3.0 3.0
2.00 4 4.0 4.0 7.0
3.00 18 17.8 18.0 25.0
4.00 49 48.5 49.0 74.0
5.00 26 25.7 26.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
Keputusan Pembelian :
VAR00015
Frequency Percent Valid Percent
Cumulative Percent
Valid 2.00 1 1.0 1.0 1.0
4.00 50 49.5 50.0 69.0
5.00 31 30.7 31.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00016
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 18 17.8 18.0 18.0
4.00 53 52.5 53.0 71.0
5.00 29 28.7 29.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00017
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 18 17.8 18.0 18.0
4.00 52 51.5 52.0 70.0
5.00 30 29.7 30.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00018
Frequency Percent Valid Percent
Cumulative Percent
Valid 3.00 17 16.8 17.0 17.0
4.00 57 56.4 57.0 74.0
5.00 26 25.7 26.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00019
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 3 3.0 3.0 3.0
2.00 6 5.9 6.0 9.0
4.00 49 48.5 49.0 75.0
5.00 25 24.8 25.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00020
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 2 2.0 2.0 2.0
2.00 1 1.0 1.0 3.0
3.00 67 66.3 67.0 70.0
4.00 30 29.7 30.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
Total 101 100.0
VAR00021
Frequency Percent Valid Percent
Cumulative Percent
Valid 1.00 3 3.0 3.0 3.0
2.00 4 4.0 4.0 7.0
3.00 22 21.8 22.0 29.0
4.00 46 45.5 46.0 75.0
5.00 25 24.8 25.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0
