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Full Terms & Conditions of access and use can be found at

http://www.tandfonline.com/action/journalInformation?journalCode=vjeb20

Download by: [Universitas Maritim Raja Ali Haji] Date: 11 January 2016, At: 23:28

Journal of Education for Business

ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20

Book Review

James L. Morrison

To cite this article: James L. Morrison (2007) Book Review, Journal of Education for Business, 82:5, 300-304, DOI: 10.3200/JOEB.82.5.300-304

To link to this article: http://dx.doi.org/10.3200/JOEB.82.5.300-304

Published online: 07 Aug 2010.

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300฀ Journal฀of฀Education฀for฀Business

BOOK฀REVIEW

Ajami,฀Riad฀A.,฀Cool,฀Karel,฀Goddard,฀ G.฀Jason,฀Khambata,฀Dara.฀International฀ Business:฀Theory฀and฀Practice฀(2nd฀ ed.).฀London:฀M.฀E.฀Sharpe,฀2006,฀548฀ rapid฀ growth฀ of฀ global฀ economic฀ links฀ among฀organizations฀has฀resulted฀in฀the฀ outsourcing,฀ ethics,฀ environmental฀ issues,฀and฀social฀responsibility.

The฀ authors฀ have฀ divided฀ the฀ text฀ into฀ five฀ segments฀ beginning฀ in฀ Part฀ I฀ with฀ an฀ overview฀ of฀ the฀ multinational฀ corporation.฀ In฀ Part฀ I,฀ the฀ authors฀ pro-vide฀ the฀ reader฀ with฀ a฀ historical฀ per-spective฀ regarding฀ the฀ evolution฀ of฀ the฀ multinational฀ corporations,฀ initiating฀ with฀ its฀ definition฀ and฀ following฀ with฀ an฀ introduction฀ to฀ several฀ examples฀ of฀ successful฀multinationals,฀such฀as฀Sony,฀ Citigroup,฀ and฀ Nestlé฀ (Switzerland).฀ They฀have฀given฀considerable฀attention฀ to฀ the฀ effects฀ of฀ increased฀ competition฀ that฀ resulted฀ from฀ new฀ multinational฀ corporations฀(MNC)฀entrants฀into฀world฀ trade.฀The฀authors฀have฀carefully฀delin-eated฀ varying฀ methods฀ of฀ expanding฀ the฀ capacity฀ of฀ multinationals,฀ such฀ as฀ export,฀franchise,฀contract฀manufacture,฀ and฀form฀strategic฀alliances.฀They฀con-clude฀ this฀ segment฀ with฀ a฀ discussion฀ of฀ how฀ governments฀ around฀ the฀ world฀ intervene฀via฀trade฀restrictions.

In฀Part฀II,฀the฀authors฀have฀provide฀the฀ business฀ major฀ with฀ a฀ review฀ of฀ basic฀ economic฀ theory฀ by฀ presenting฀ classi-cal฀ viewpoints฀ of฀ Adam฀ Smith,฀ David฀ Ricardo,฀ and฀ John฀ Kenneth฀ Galbraith,฀ among฀ others.฀ The฀ segment฀ also฀

con-tains฀ a฀ discussion฀ of฀ how฀ the฀ Interna-tional฀ Monetary฀ Fund฀ and฀ the฀ World฀ Bank฀function.฀This฀explains฀to฀the฀read-er฀how฀currency฀is฀exchanged฀around฀the฀ world.฀In฀this฀regard,฀the฀authors฀devote฀ considerable฀attention฀to฀explaining฀the฀ need฀ to฀ achieve฀ global฀ financial฀ stabil-ity฀ as฀ currency฀ is฀ converted฀ between฀ countries฀ active฀ in฀ world฀ trade.฀ They฀ begin฀ with฀ a฀ discussion฀ of฀ past฀ mon-etary฀ policy,฀ which฀ initially฀ relied฀ on฀ a฀ gold฀ standard฀ for฀ establishing฀ stability฀ in฀the฀early฀decades฀of฀the฀20th฀century.฀ They฀explain฀the฀effects฀of฀the฀establish- ment฀of฀the฀Bretton฀Woods฀System,฀fol-lowed฀ by฀ the฀ introduction฀ of฀ the฀ Float-ing-Rate฀ era฀ in฀ the฀ 1970s.฀ In฀ addition,฀ other฀important฀topics฀that฀are฀integrated฀ into฀ the฀ text฀ for฀ analysis฀ include฀ the฀ establishment฀of฀the฀European฀Monetary฀ Union,฀ the฀ Maastricht฀ Treaty,฀ and฀ the฀ Asian฀financial฀crisis.

In฀ Part฀ III,฀ the฀ authors฀ emphasize฀ the฀ need฀ to฀ understand฀ the฀ concept฀ of฀ risk฀ management฀ as฀ business฀ leaders฀ attempt฀ to฀ function฀ in฀ a฀ global฀ mar-ket.฀ Topics฀ that฀ are฀ introduced฀ at฀ this฀ point฀ in฀ the฀ text฀ relate฀ to฀ forecasting฀ demand,฀ adhering฀ to฀ international฀ law,฀ and฀ accommodating฀ intellectual฀ prop-erty฀rights.฀Of฀particular฀interest฀in฀this฀ segment฀is฀the฀discussion฀of฀issues฀that฀ managers฀ of฀ multinational฀ companies฀ frequently฀are฀required฀to฀address,฀such฀ as฀ antidumping฀ and฀ antitrust฀ laws,฀ for-eign฀corrupt฀practices,฀and฀international฀ tax฀treaties.

In฀ Part฀ IV,฀ the฀ authors฀ assist฀ the฀ business฀ major฀ in฀ understanding฀ how฀ managers฀ in฀ multinational฀ corpora-tions฀produce,฀promote,฀price,฀and฀place฀ products฀and฀services฀in฀a฀marketplace฀ without฀ boundaries.฀ Topics฀ for฀ study฀ include฀a฀manager’s฀need฀to฀understand฀ the฀ idiosyncrasies฀ behind฀ international฀ accounting,฀marketing,฀and฀finance.฀Of฀ particular฀interest฀is฀the฀attention฀paid฀to฀ addressing฀ the฀ ramifications฀ related฀ to฀ working฀ capital฀ management,฀ flexible฀ budgeting,฀and฀currency฀exchange฀rates.฀ In฀ this฀ segment฀ of฀ the฀ textbook,฀ the฀

authors฀ emphasize฀ the฀ need฀ to฀ address฀ international฀ staffing฀ and฀ labor฀ issues฀ such฀as฀varying฀work฀culture฀or฀norms,฀ codetermination,฀and฀international฀labor฀ unions.

Finally,฀ in฀ Part฀ V,฀ the฀ authors฀ por-tray฀how฀managers฀address฀and฀resolve฀ social,฀environmental,฀and฀ethical฀issues฀ when฀ they฀ carry฀ out฀ daily฀ operations.฀ Of฀ particular฀ interest฀ is฀ the฀ ramifica-tion฀ of฀ environmental฀ issues฀ on฀ global฀ operations,฀ such฀ as฀ greenhouse฀ gases฀ and฀hazardous฀waste,฀deforestation,฀and฀ the฀ impact฀ that฀ these฀ issues฀ have฀ on฀ a฀ multinational฀ corporation’s฀ ability฀ to฀ compete฀ in฀ markets฀ around฀ the฀ world.฀ Also฀in฀this฀segment,฀the฀authors฀recog- nize฀the฀emergence฀of฀a฀renewed฀inter-est฀in฀corporate฀social฀responsibility.฀In฀ this฀regard,฀they฀propose฀some฀intrigu-ing฀ strategies฀ that฀ the฀ managers฀ may฀ adopt฀ when฀ they฀ respond฀ to฀ quality฀ of฀ life฀concerns฀expressed฀by฀international฀ public฀and฀private฀agencies.

In฀Part฀VI,฀the฀authors฀conclude฀with฀ a฀list฀of฀trends฀in฀the฀foreseeable฀future฀ that฀ are฀ likely฀ to฀ affect฀ international฀ operations.฀ The฀ trends฀ include฀ the฀ rise฀ of฀China,฀international฀terrorism,฀migra-tion,฀ and฀ environmental฀ degradaof฀China,฀international฀terrorism,฀migra-tion,฀ among฀others.฀The฀authors฀suggest฀that฀ the฀pace฀of฀change฀is฀expected฀to฀be฀con-tinuous฀and฀rapid,฀resulting฀in฀the฀need฀ for฀today’s฀managers฀to฀be฀on฀the฀cutting฀ edge฀ with฀ their฀ knowledge,฀ flexible฀ in฀ their฀ decision฀ making,฀ and฀ sensitive฀ to฀ dealing฀ with฀ a฀ variety฀ of฀ labor฀ issues฀ unique฀to฀countries฀around฀the฀world.

The฀greatest฀strength฀of฀the฀textbook฀ is฀the฀use฀of฀case฀studies฀that฀enable฀the฀ reader฀ to฀ analyze฀ global฀ issues฀ in฀ the฀ context฀ of฀ a฀ very฀ competitive฀ interna-tional฀ marketplace.฀ The฀ authors฀ have฀ integrated฀ a฀ number฀ of฀ intriguing฀ case฀ studies฀ throughout฀ the฀ text.฀ They฀ ana-lyze฀ such฀ multinational฀ organizations฀ as฀Chemtech,฀Inc.,฀Delis฀Foods฀Corpo-ration,฀ CompuSoft฀ Systems฀ Inc.,฀ and฀ Scrinton฀ Technologies,฀ among฀ others.฀ In฀ this฀ regard,฀ the฀ authors฀ have฀ pro-vided฀ a฀ different฀ kind฀ of฀ appendix฀ to฀

I

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May/June฀2007฀ 301

text฀ material฀ with฀ the฀ inclusion฀ of฀ an฀ additional฀six฀intensive฀case฀studies฀that฀ encompass฀a฀variety฀of฀industries,฀such฀ as฀ Michelin฀ in฀ the฀ global฀ tire฀ industry,฀ AXA฀in฀the฀European฀insurance฀indus-try,฀ Ban฀ &฀ Olufsen฀ in฀ the฀ electronics฀ entertainment฀ industry,฀ and฀ Arcelor฀ in฀ the฀steel฀industry.

The฀ opportunity฀ to฀ analyze฀ a฀ vari-ety฀of฀global฀situations฀among฀existing฀ multinationals฀ by฀ means฀ of฀ these฀ case฀ studies฀provides฀the฀business฀major฀with฀ reality฀learning.฀Also,฀the฀bibliographies฀ at฀ the฀ end฀ of฀ each฀ chapter฀ assist฀ stu-dents฀in฀conducting฀additional฀research฀ as฀ they฀ attempt฀ to฀ make฀ decisions฀ about฀how฀to฀become฀effective฀manag-ers฀ themselves฀ in฀ the฀ future.฀ Another฀ noteworthy฀dimension฀of฀the฀text฀is฀the฀฀ intensive฀list฀of฀discussion฀questions฀at฀ the฀end฀of฀each฀chapter.฀The฀lists฀enable฀ the฀faculty฀to฀use฀an฀indirect฀method฀of฀ teaching฀ to฀ bring฀ the฀ students฀ into฀ the฀ learning฀process.

Although฀the฀authors฀rely฀on฀the฀case฀ study฀ format฀ to฀ apply฀ the฀ text฀ content,฀ it฀would฀have฀been฀more฀helpful฀if฀they฀ had฀used฀examples฀of฀more฀current฀mul-tinational฀ organizations฀ via฀ access฀ to฀ the฀ Internet.฀ The฀ richness฀ of฀ the฀ Inter-net฀affords฀the฀reader฀an฀opportunity฀to฀ get฀ involved฀ with฀ an฀ updated฀ version฀ of฀ reality฀ learning฀ by฀ studying฀ current฀ events฀as฀today’s฀multinationals฀attempt฀ to฀cope฀with฀changing฀markets.฀An฀anal-ysis฀of฀how฀managers฀in฀companies฀such฀ as฀Pepsi,฀Toyota,฀Dupont,฀and฀Intel฀have฀ come฀ up฀ with฀ innovative฀ strategies฀ to฀ address฀ international฀ marketing฀ issues฀ would฀ provide฀ the฀ reader฀ with฀ greater฀ insight฀ to฀ how฀ current฀ leaders฀ actually฀ change฀ the฀ work฀ culture฀ of฀ their฀ orga- nizations฀in฀an฀effort฀to฀gain฀a฀competi-tive฀ advantage.฀ Such฀ a฀ strategy฀ would฀ also฀assist฀the฀authors฀in฀matching฀their฀ content฀ to฀ current฀ situations,฀ adding฀ a฀ significant฀degree฀of฀credibility฀to฀their฀ textbook.

In฀conclusion,฀the฀textbook฀provides฀a฀ useful฀ introductory฀ purpose฀ of฀ expand-ing฀the฀perspective฀of฀business฀majors฀as฀ they฀ prepare฀ to฀ enter฀ the฀ very฀ complex฀ role฀as฀a฀manager฀of฀international฀opera- tions.฀The฀textbook฀is฀designed฀for฀a฀tra-ditional฀semester฀course฀at฀the฀university฀ level.฀In฀my฀view,฀the฀authors฀have฀put฀ together฀ a฀ thought-provoking฀ approach฀ to฀ the฀ study฀ of฀ international฀ business฀ by฀guiding฀the฀reader฀through฀the฀deci-sion-making฀ process฀ that฀ is฀ similar฀ to฀ what฀may฀be฀required฀in฀actual฀practice.฀ If฀ not฀ adopted฀ as฀ a฀ course฀ textbook,฀ it฀ would฀be฀a฀valuable฀addition฀to฀a฀list฀of฀ readings฀required฀for฀students฀interested฀ in฀learning฀how฀to฀become฀an฀effective฀ manager฀in฀the฀framework฀of฀an฀interna-tional฀marketplace.

James฀L.฀Morrison University฀of฀Delaware Newark,฀DE

Copyright฀©฀2007฀Heldref฀Publications

฀฀฀฀฀฀฀฀฀฀฀ ฀

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Education

usiness

B

Journal

of

for

Scope฀of฀JEB

Instructions฀to฀Contributors

The฀JOURNAL฀OF฀EDUCATION฀FOR฀฀ BUSINESS฀features฀original฀basic฀and฀applied฀ research฀articles฀in฀accounting,฀communications,฀ economics,฀finance,฀information฀systems,฀informa- tion฀technology,฀management,฀management฀infor-mation฀systems฀(MIS),฀marketing,฀and฀emerging฀ disciplines.฀Articles฀are฀selected฀through฀a฀blind฀ peer-review฀process.฀

The฀journal฀entertains฀articles฀that฀deal฀with฀sig-nificant฀trends฀and฀issues฀affecting฀education฀for฀

business;฀curriculum฀development฀and฀evaluation฀of฀ educational฀programs฀in฀traditional฀and฀nontradition-al฀settings;฀the฀process฀of฀instruction฀in฀accounting฀ and฀finance,฀business฀fundamentals฀(math,฀law,฀eco-nomics,฀communications,฀organization),฀consumer฀ economics,฀management,฀marketing,฀microcomput-ers,฀and฀office฀systems฀(office฀support฀staff฀training,฀ information฀processing).฀Articles฀review฀and฀report฀ on฀successful฀innovations฀and฀practice,฀propose฀ theoretical฀formulations,฀or฀advocate฀positions฀on฀ important฀and฀controversial฀issues.฀

Contributors฀should฀submit฀a฀blinded฀copy฀of฀their฀ manuscript฀to฀http://mc.manuscriptcentral.com/฀ heldref/jebs

Include฀the฀names฀and฀contact฀information฀for฀all฀ authors฀in฀a฀separate฀cover฀letter;฀this฀file฀should฀be฀ submitted฀in฀the฀space฀provided฀for฀cover฀letters฀or฀ attached฀as฀a฀separate฀file฀designated฀“not฀for฀review.”฀฀

Authors฀should฀provide฀up฀to฀five฀keywords฀for฀ indexing฀(except฀for฀book฀reviews)฀and฀adhere฀to฀the฀

Publication฀Manual ,฀5th฀ed.,฀American฀Psychologi-cal฀Association,฀Washington,฀DC,฀2001,฀for฀style฀ guidelines฀in฀the฀preparation฀of฀manuscripts.

Once฀received,฀manuscripts฀are฀reviewed฀by฀a฀con-sulting฀editor฀and฀one฀of฀the฀executive฀editors.฀The฀ review฀process฀takes฀approximately฀three฀months.฀฀ Authors฀of฀accepted฀manuscripts฀receive฀two฀com-plimentary฀copies฀of฀the฀issue฀in฀which฀their฀article฀ or฀review฀appears฀and฀permission฀to฀reproduce฀addi-tional฀copies฀of฀that฀article฀or฀review.

Regular฀Manuscripts

Regular฀manuscripts฀should฀normally฀not฀exceed฀ 4,000฀words,฀ should฀not฀be฀simultaneously฀sub- mitted฀elsewhere,฀and฀should฀not฀have฀been฀previ-ously฀published.฀If฀data฀have฀been฀used฀in฀a฀prior฀ study,฀authors฀must฀indicate฀that฀the฀new฀study฀is฀ a฀follow-up฀to฀the฀previous฀one.

•฀Submit฀blinded฀copies฀of฀any฀tables฀and฀figures฀as฀ separate฀files.

•฀Reproductions฀of฀figures฀(graphs฀and฀charts)฀may฀ be฀submitted฀for฀review฀purposes,฀but฀the฀originals฀ must฀be฀supplied฀if฀the฀manuscript฀is฀accepted฀for฀ publication.฀Tables฀and฀figures฀should฀be฀prepared฀ in฀accordance฀with฀the฀instructions฀given฀in฀the฀ APA’s฀Publication฀Manual฀(see฀pp.฀120–162).฀ •฀Avoid฀explanatory฀notes฀whenever฀possible฀by฀

incorporating฀their฀content฀into฀the฀text.฀For฀essen- tial฀notes,฀identify฀them฀with฀consecutive฀super-scripts฀and฀list฀them฀in฀a฀section฀entitled฀NOTES฀at฀ the฀end฀of฀the฀text.

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•฀An฀abstract฀of฀75–100฀words฀should฀be฀provided฀ on฀the฀first฀page.฀

Revisions฀not฀previously฀submitted฀on฀Manuscript฀ Central฀must฀be฀submitted฀as฀new฀manuscripts฀and฀ will฀be฀given฀new฀manuscript฀numbers.฀ For฀refer- ence฀purposes,฀please฀indicate฀the฀previous฀manu-script฀number฀where฀prompted฀to฀do฀so.฀The฀ revised฀document฀should฀show฀all฀changes฀(e.g.,฀in฀ Track฀Changes฀or฀a฀different฀font฀color).฀Please฀also฀ include฀a฀blinded฀copy฀of฀the฀response฀to฀the฀review-ers’฀comments,฀which฀should฀be฀submitted฀as฀a฀ “supplementary฀file฀for฀review.”฀As฀with฀all฀submis-sions,฀the฀names฀and฀contact฀information฀for฀authors฀ should฀appear฀only฀in฀the฀cover฀letter.฀

Book฀Reviews

•฀Book฀reviews฀must฀be฀between฀1250฀and฀1500฀ words.฀The฀focus฀of฀book฀reviewed฀must฀directly฀ relate฀to฀issues฀covered฀in฀the฀journal.฀

•฀Include฀the฀book฀author,฀title,฀ISBN฀number,฀cost,฀ publisher,฀edition,฀and฀date฀published.฀

•฀Reviews฀should฀include฀the฀following฀elements:฀ scope฀of฀text฀and฀target฀market;฀level฀of฀experience฀

฀ required฀for฀the฀reader;฀type฀of฀information฀pro-vided฀in฀the฀text;฀main฀topics฀included฀in฀the฀text;฀ a฀listing฀of฀the฀book’s฀strengths฀and฀weaknesses;฀ recommendation฀for฀its฀use.

Professional฀Perspectives

Manuscripts฀should฀address฀a฀current฀issue฀in฀the฀ professional฀business฀community฀(e.g.,฀assessment,฀ diversity,฀discrimination,฀marketing฀strategies,฀ethics฀ in฀leadership,฀accounting฀restraints,฀globalization,฀ outsourcing,฀downsizing,฀recruiting).

•฀Manuscripts฀must฀be฀between฀1500฀and฀2500฀words. •฀Structure฀for฀submissions฀should฀include:฀an฀

overview฀of฀the฀issue฀being฀addressed;฀histori-cal฀perspectives฀on฀the฀issue;฀current฀workplace฀ examples฀of฀the฀issue;฀potential฀outcomes฀in฀ terms฀of฀impacts฀on฀personnel,฀costs,฀legal฀mat-ters,฀and฀other฀parameters;฀impact฀of฀proposed฀ business฀models฀on฀creativity฀and฀innovation;฀ how฀proposed฀model฀relates฀to฀trends฀in฀industry฀ or฀business฀in฀general;฀and฀recommendations฀to฀ business฀faculty฀as฀to฀what฀they฀may฀do฀to฀assist฀ in฀resolving฀the฀issue.

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