i ABSTRAK
Almyra Amalia Juned, 210110090093. Kegiatan Marketing Public Relations Jakarta International Java Jazz Festival Oleh PT Java Festival Production. Pembimbing utama Dr. H. Hanny Hafiar, M.Si. Pembimbing pendamping Diah Fatma Sjoraida S.E., M.Si. Jurusan Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran (2013).
Tujuan dari penelitian ini untuk mengetahui program Marketing Public Relations Jakarta International Java Jazz Festival oleh PT Java Festival Productio n dalam mendapatkan sponsorship, langkah-langkah Marketing Public Relations Jakarta International Java Jazz Festival apa saja yang dilakukan oleh PT Java Festival Production dalam mempertahankan sponsorship serta hal- hal apa saja yang membuat perusahaan mensponsori Jakarta International Java Jazz Festival. Metode yang digunakan dalam penelitian ini adalah studi kasus deskriptif dengan jenis data kualitatif. Metode pengumpulan data yang digunakan adalah observasi partisipatif, wawancara mendalam, dan analisis dokumen.
Hasil penelitian ini menunjukkan bahwa marketing public relations Jakarta International Java Jazz Festival dalam mendapatkan sponsor pada intinya sama dengan marketing public relations yang dilakukan oleh perusahaan lainnya tetapi PT Java Festival Production selalu jujur dengan keadaan dilapangan nanti, saling share apa saja yang diinginkan antara promotor dan perusahaan, membangun hubungan interpersonal dengan pihak perusahaan. Ada prinsip-prinsip pelayanan dan kegiatan pelayanan yang dilakukan tim sales and marketing PT Java Festival Production dalam mempertahankan sponsor. Perusahaan tertarik untuk mensponsori Jakarta International Java Jazz Festival karena brand building perusahaan, bisnis, target audience sesuai dengan target market perusahaan, serta bentuk dukungan terhadap industri musik.
▸ Baca selengkapnya: tujuan kegiatan festival musik
(2)ii ABSTRACT
Almyra Amalia Juned, 210 110 090 093. Marketing Public Relations Activities Jakarta International Java Jazz Festival By PT Java Festival Production. Principal supervisor Dr. H. Hanny Hafiar, M.Sc. Supervising companion Diah Fatma Sjoraida SE, M.Sc. Department of Public Relations Faculty of Communication University of Padjadjaran (2013).
The purposed for this study to determine program of Marketing Public Relation Jakarta International Java Jazz Festival by PT Java Festival Production in obtaining sponsorship, step of Marketing Public Relation Jakarta International Java Jazz Festival by PT Java Festival Production to maintain sponsorship and also anything that made the company sponsor the Jakarta International Java Jazz Festival. The method used in this study is a descriptive case study with qualitative data types. Data collection methods used were participant observation, in-depth interviews, and document analysis.
These results indicated that marketing public relations Jakarta International Java Jazz Festival in getting links is essentially the same as marketing public relations conducted by other companies but PT Java Festival Production is always honest with the situation later in the field, mutually share whatever is desired between the promoter and the company , and build interpersonal relationships with the company. There are principles of service and service activities conducted sales and marketing team of PT Java Festival Production in maintaining sponsor. Companies interested in sponsoring Jakarta International Java Jazz Festival as the brand building company, business, target audience according to the company's target market, as well as a support for the music industry.
