•
Mata kuliah ini bertujuan memberikan
wawasan tentang manajemen internasional
yang meliputi pandangan menyeluruh
terhadap MI dan kecenderungan
kecenderungan yang terjadi, pengelolalan
organisasi internasional dan
sumberdayanya, etika dan tanggungjawab
sosial MI serta masa depan manajemen
1. Worldwide development
2. Foundation for International Management
3. The cultural context for international management 4. Managing Across Culture
5. Strategic Planning
6. Managing Political Risk and Negotiation 7. Organizing International Operation
8. Decision Making and Controling
9. Personel Selection and Repatriation
10. Training and Organization Development 11. Labor Relation and Industrial Democracy 12. Communication
13. Motivating Human Resources 14. Leading Human Resources
15. Ethics and Social Responsibilities
Literatur
1. International Management, Richard M.
Hodgets and Fred Luthans, McGraw Hill,1994
2. International Management, concept and cases, Arvind V. Phatak, southwestern College
Publishing, Cincinati, Ohio,1997.
3. Menjadi Manager Era Global, Kiat
Komunikasi Bisnis Lintas Budaya, Richard D. Lewis.
4. International Business, Daniel and Radebaugh
5. Jurnal
Penilaian
Mid-test : 30 % Final Test : 35 % Assignment : 25 % Presentation/Actively: 10 %
Assignment
1. Individual : Cases
2. Group : Practical International Management : Research and Analyses
BabI. WORLDWIDE DEVELOPMENT
Tujuan Bahasan
1. Review trend investasi dan perdagangan 2. Membahas status Ekonomi
Conceptual Definition
1. International Management is the process of applying management concepts and techniques in multinational environment.
2. Multinational Corporation (MNCs) atau Multinational Entreprises (MNEs) is a firm having operations in more than one country,
foreign sales and nationality mix of managers and owners. 3. Major Region of Global Community
is the region which has many members (country) similarity in economics status.
4. Globalization
is the production and distribution of product and services of homogeneous type and quality on worldwide basis.
5. Company (perusahaan,maskapai,firma) 6. Firms (perusahaan, firma)
7. Fabrics (barang tenunan, susunan, struktur)
8. Corporations (badan hukum, state corporation=perush. Negara) 9. Coorporate (kerjasama)
Emerging internationalizatiion
•
international business is not new phenomenon
•
the volume of international trade has incresed.
•
every nation and companies buy and sell goods in
the international marketplace
•
the potential oh NAFTA
•
the emerge of European Community
Perusahaan raksasa di berbagaai negara
No Negara Perusahaan Multinasional
1. Amerika Exxon, Dupont, Ford, GM, IBM, ITT, Mobil Texaco
2. Swiss Netsle, Sandoz
3. Inggris Smith-Kline Becham
4. Germany Mercedes, Goldstar, Grundig
Bab2. FOUNDATION FOR INTERNATIONAL MANAGEMENT
Tujuan Bahasan
1. Menggambarkan karakteristik MNCs dan alasan Go Internasional
2. Tinjauan 3 superpower ekonomi (US, EC, Japan) 3. Membangun keunggulan kompetitif nasional
menurut Porter.
4. Analisis firms-spesific, country spesifis advantage dalam membangun competitive advantage.
KARAKTERISTIK MNCs
UMUM Jumlah sedikit
Mendominasi negara
Penjualan tahunan lebih besar
dari GNP
Organisasi besar Berpengruh
Memahami Manajemen
Internasional KHUSUS
Lingkungan Ganda (home country and Host country)
Tantangan kritis (pesaing, pelanggan,pemasok, lembaga keuangan
Pemerintah,budaya)
operasi terpisah
Centalized ownership
Global,integrated strategy
Memiliki sumber-sumber menyatu (Money,credit,paten,trademark,
ALASAN –ALASAN GO INTERNASIONAL
1
.melindungi diri dari resiko dan
ketidakpastian
siklus bisnis domestik
2.mengetuk pertumbuuhan pasar dunia
3.merespon persaingan asing
4.mengurangi biaya
5.mengatasi tariff barriers
ECONOMIC SUPERPOWERS
(THE TRIAD,GOLDEN TRIANGLE)
UNITED STATE
UNITED STATES
JAPAN E.C
Global flows of trade of triad in the end of 1990 48,6
91,1 96,5
98,1
54,1
TRIAD mendominasi
Foreign Direct Investment (FDI)
International Trade
Pengaruh Investasi TRIAD
sbg sumber investasi
membantu menciptakan dan meningkatkan
FOREIGN DIRECT INVESTMENT (FDI) CLUSTER
E.C Japan
United States
Japanese Cluster
South Korea, Hongkong Thailand
American Cluster Argentina, colombia, Venezuela, Bolivia,Mexico, Philipine,
Chile, Panama, Saudi Arabi
E.C Cluster
FACTOR CONDITIONS
DEMAND CONDITIONS
RELATED AND SUPPOTING INDUSTRIES
FIRM STRATEGY, STRUCTURE AND RIVALRY
FACTOR CONDITIONS
Land Labor Capital
DEMAND CONDITIONS
Wants
Customer Desires
RELATED AND SUPPORTING INDUSTRIES
FIRMS STRATEGY, STRUCTURE AND RIVALRY
Competitor
Domestic/foreign rivalry Location of competitors
MEMBANGUN KEUNGGULAN BERSAING MENURUT RUGMAN-VERBEKE MODEL
Firm-Specific Advantages (FSAs)
are strengths possessed by an MNC which provide a
competitive advantages relative to competitors.
Many forms such as technological expertise, a well-trained sales forces, highly efficient manufacturing facilities,
exclusive distribution channels, strong customer loyalty.
Country-Specifis Advantages (CSAs)
are benefis whose sources lies outside the firm and which allow a company to be competitive against rivals.
CSAs are environmental variabels and typically fit into three categories :
economic
non economic
Economic variables includes :
o Labors /tenaga kerjao Availability of capital/ ketersediaan modal
o Plentiful natural resources such as timber, water and minerals
Non Economic resources includes :
o social and cultural norms and beliefs that constribute to an MNC’s effectiveness (such as desire to work hard , desire to produce quality output)
Governmental variables includes :
o support of free entreprise system
