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Firm’s Marketing Efforts:
1.
Product
2.
Promotion
3.
Price
4.
Channels of
distribution
Sociocultural Environment:
1.
Family
2.
Informal sources
3.
Other noncommercial sources
4.
Social Class
5.
Culture and Subculture
Need Organization
Prepurchase Search
Evaluation of Alternatives
Psychological Field
1.
Motivation
2.
Perception
3.
Learning
4.
Personality
5.
Attitudes
Purchase:
1.
Trial
2.
Repeat Purchase
Postpurchase evaluation
Experience
External Influences
Postdecision Behavior
Consumer Decision Making
Input
Process
Output
Figure 1. A Simple Model of Consumer Decision Making
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