i ABSTRAK
PENGARUH ENTREPRENEURIAL NETWORKING TERHADAP KINERJA USAHA MELALUI KEUNGGULAN BERSAING
(STUDI KASUS PADA UMKM DI KOTA MEDAN)
Penelitian ini bertujuan untuk mengetahui dan menganalisis entrepreneurial networking terhadap kinerja usaha melalui keunggulan bersaing (studi kasus pada UMKM di Kota Medan). Data primer dikumpulkan melalui kuesioner dan wawancara yang kepada 55 pengusaha UMKM dengan teknik pengambilan sampel jenuh. Pengujian hipotesis menggunakan analisis jalur, dengan entrepreneurial networking sebagai variabel bebas, keunggulan bersaing sebagai variabel penyela dan kinerja usaha sebagai variabel terikat. Hasil penelitian menunjukkan bahwa entrepreneurial networking berpengaruh positif dan signifikan terhadap keunggulan bersaing, entrepreneurial networking berpengaruh positif dan signifikan terhadap kinerja usaha, keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja usaha, entrepreneurial networking berpengaruh positif dan signifikan melalui keungulan bersaing terhadap kinerja usaha.
Kata Kunci: Entrepreneurial Networking, Keunggulan bersaing, Kinerja Usaha.
ii
ABSTRACT
THE INFLUNCE OF ENTREPRENEURIAL NETWORKING TOWARDS BUSINESS PERFORMANCE THROUGH THE COMPETITIVE
ADVANTAGE
(THE CHASE STUDY ON SMEs IN MEDAN)
This study aims to identify and analyze the influence of the entrepreneurial networking towarda business performance through the competitive advantage (the chase study on SMEs in Medan). Primary data was collected through questionnaires and interviews to 55 MSMEs with non-probability sampling technique. The test of hypotheses used path analysis, with entrepreneurial networking as an independent variable, competitive advantage as the intervaning variables and business performance as the dependent variable. The results showed that entrepreneurial networking has positive and significant effect to the competitive advantage, entrepreneurial networking has positive and significant effect to the business performance, competitive advantage has positive and significant effect to the business performance, entrepreneurial networking through the competitive advantage has positive and significant effect to business performance.
.
Keyword: Entrepreneurial Networking, Competitive Advantage, Business Perfomance.
