E
H
T
F
O
S
T
C
A
P
M
I
E
H
T
C
O
N
S
U
M
E
R
B
E
H
A
V
I
O
R
R
E
V
E
A
L
E
D
N
I
R
E
T
C
A
R
A
H
C
N
I
A
M
E
H
T
H
G
U
O
R
H
T
S
’
A
L
L
E
S
N
I
K
E
I
H
P
O
S
C
O
N
F
E
S
S
I
O
N
S
O
F
A
S
H
O
P
A
H
O
L
I
C
S I S E H T E T A U D A R G R E D N U N A
s t n e m e ri u q e R e h t f o t n e m ll if l u F l a it r a P s a d e t n e s e r P
f o e e r g e D e h t r o
f SarjanaSastra
s r e tt e L h s il g n E n i
y B
N A W A N U G I T N A Y A R D N I A I L L I C I C
5 8 0 4 1 2 4 8 0 : r e b m u n t n e d u t S
E M M A R G O R P Y D U T S S R E T T E L H S I L G N E
S R E T T E L H S I L G N E F O T N E M T R A P E D
S R E T T E L F O Y T L U C A F
Y T I S R E V I N U A M R A H D A T A N A S
A T R A K A Y G O Y
i
E
H
T
F
O
S
T
C
A
P
M
I
E
H
T
C
O
N
S
U
M
E
R
B
E
H
A
V
I
O
R
R
E
V
E
A
L
E
D
N
I
R
E
T
C
A
R
A
H
C
N
I
A
M
E
H
T
H
G
U
O
R
H
T
S
’
A
L
L
E
S
N
I
K
E
I
H
P
O
S
C
O
N
F
E
S
S
I
O
N
S
O
F
A
S
H
O
P
A
H
O
L
I
C
S I S E H T E T A U D A R G R E D N U N A
s t n e m e ri u q e R e h t f o t n e m ll if l u F l a it r a P s a d e t n e s e r P
f o e e r g e D e h t r o
f SarjanaSastra
s r e tt e L h s il g n E n i
y B
N A W A N U G I T N A Y A R D N I A I L L I C I C
5 8 0 4 1 2 4 8 0 : r e b m u n t n e d u t S
E M M A R G O R P Y D U T S S R E T T E L H S I L G N E
S R E T T E L H S I L G N E F O T N E M T R A P E D
S R E T T E L F O Y T L U C A F
Y T I S R E V I N U A M R A H D A T A N A S
A T R A K A Y G O Y
v i
I S A K I L B U P N A U J U T E S R E P N A A T A Y N R E P R A B M E
L KARYAI LMIAH
S I M E D A K A N A G N I T N E P E K K U T N U
: a m r a h D a t a n a S s a ti s r e v i n U a w s i s a h a m a y a s ,i n i h a w a b i d n a g n a t a d n a tr e b g n a Y
a m a
N : CICILLIAI NDRAYANT IGUNAWAN
a w s i s a h a M r o m o
N : 084214085
a d a p e k n a k ir e b m e m a y a s , n a u h a t e g n e p u m li n a g n a b m e g n e p i m e
D Perpustakaan
:l u d u jr e b g n a y a y a s h a i m li a y r a k a m r a h D a t a n a S
E H T F O S T C A P M I E H
T CONSUMERBEHAVIORREVEALED S ’ A L L E S N I K E I H P O S N I R E T C A R A H C N I A M E H T H G U O R H T
C I L O H A P O H S A F O S N O I S S E F N O C
.) a d a a li b ( n a k u lr e p i d g n a y t a k g n a r e p a tr e s e
B Dengan demikiansayamembeirkan m a l a d n a k h il a g n e m , n a p m i y n e m k u t n u k a h a m r a h D a t a n a S n a a k a t s u p r e P a d a p e k
n a k i s u b ir t s i d n e m , a t a d n a l a k g n a p k u t n e b m a l a d a y n a l o l e g n e m , n i a l a i d e m k u t n e b
u t n u n i a l a i d e m u a t a t e n r e t n i i d a y n n a k i s a k il b u p m e m n a d , s a t a b r e t a r a c e
s k
n a k ir e b m e m n u p u a m a y a s i r a d n ij i a t n i m e m u lr e p a p n a t s i m e d a k a n a g n it n e p e k
.s il u n e p i a g a b e s a y a s a m a n n a k m u t m a c n e m p a t e t a m a l e s a y a s a d a p e k i tl a y o r
. a y n r a n e b e s n a g n e d t a u b a y a s i n i n a a t a y n r e p n a i k i m e D
a tr a k a y g o Y i d t a u b i D
l a g g n a t a d a
P : 03 Novembe r2012 ,
n a k a t a y n e m g n a Y
v
e
b
t
o
n
l
l
i
w
I
;
e
m
h
t
i
w
s
i
d
r
o
L
e
h
T
d
i
a
r
f
a
P
s
a
l
m
1
1
8
:
6
f
o
y
h
t
r
o
w
s
i
o
h
w
,
d
r
o
L
e
h
t
o
t
d
e
l
l
a
c
I
y
m
m
o
r
f
d
e
v
a
s
n
e
e
b
e
v
a
h
I
d
n
a
,
e
s
i
a
r
p
s
e
i
m
e
n
e
P
s
a
l
m
1
8
:
3
n
i
k
s
a
u
o
y
g
n
i
h
t
y
r
e
v
e
y
l
e
t
u
l
o
s
b
A
t
i
e
v
i
e
c
e
r
l
l
’
u
o
y
d
n
a
t
i
e
v
e
i
l
e
b
,
r
e
y
a
r
p
i v
s
i
s
e
h
t
e
t
a
u
d
a
r
g
r
e
d
n
u
s
i
h
T
i
s
e
s
p
e
c
i
a
l
l
y
d
e
d
i
c
a
t
e
d
o
t
y
r
a
M
r
e
h
t
o
M
d
n
a
t
s
i
r
h
C
s
u
s
e
J
d
e
v
o
l
e
b
y
M
d
a
d
d
y
n
a
w
a
n
u
G
a
r
d
n
I
t
s
e
r
a
e
d
y
M
m
o
m
m
y
e
il
ii v
S T N E M E G D E L W O N K C A
o t s k n a h t n o il li m y a s o t t n a w I , ll a f o t s ri
F Jesu sChrist and Mother
y r a
M fo rmaking me who Iam today ,and for et h abundant blessing sdu irng t
u o h ti w g n i h t o n m a I w o n k I e s u a c e b , s i s e h t e t a u d a r g r e d n u y m g n i h s i n
if Them.
r o s i v d a y m k n a h t o t e k il d l u o w
I Dew iWidyastu it ,S.Pd. ,M .Hum rfo e
c n e it a p , e m it r e
h , and guidance du irng my proces s o f ifnishing thi s s
i s e h t e t a u d a r g r e d n
u . Iwould also ilket o t hank my co-adviso rDr .F.X .Siswadi , A
.
M .fo rgiving mecorreciton sand useful lsuggesitons .Besides , Ialso t hank al l r
e tt e L h s il g n E e h
t s lecturersf ort eaching mei n t hesef ou ryear spaiten lty ,and al l g n i d i v o r p r o f y r a r b i L a m r a h D a t a n a S d n a y ti s r e v i n U a m r a h D a t a n a S n i ff a t s e h t
. d e e n I s e c r u o s e h t ll a
u h y m s s e r p x e n a c g n i h t o
N ge grattiude to my parents . Ithank my ,
y d d a d d e v o l e
b Indra Gunawan ,fo rhi shard-working in ifnancing my study y
ti s r e v i n u l it n u n e tr a g r e d n i k m o r
f ,and also my deares tmommy ,AileGunawan , r
e h r o f o s l a , e m r o f y a r p o t d e ri t s t e g r e v e n o h
w affeciton and c are du irng my
. e m it e fi
l They aret he bes tparent s Ihaveeve rhad .Thi sundergraduate t hesis i s d
e t a c i d e d y ll a i c e p s
e t omyparents ,a saproo fo fmys tudy. e v a g r e v e d o G t a h t t fi g t s e t a e r g e h t s i p i h s d n e ir
F to me .So ,my nex t
r o f d e s s e r p x e s i e d u ti t a r
g la l my college firend sin Engilsh Letters 2008 du irng y
ll a i c e p s e , s r a e y r u o f l u f r e d n o w e s e h
t Novtia ,Siska, Vebry ,Jeffry ,Gusitn ,
s i r i
R ,and Palute fo rthe firendship we have in these fou ryears . Iwli lneve r w
h c i h w s t n e m o m d a s d n a s t n e m o m y p p a h r u o t e g r o
ii i v y
m k n a h
t boarding-house mates Karina , Linda , Lydia, and Theresia fo r k
n a h t o s l a d l u o w I . s i s e h t e t a u d a r g r e d n u y m g n i o d e li h w p u e m g n ir e e h
c Vicky ,
l o o h c s y r a t n e m e l e n i e r e w h t o b e w e c n i s d a h y d a e rl a e w p i h s d n e ir f e h t r o
f andhe r
y ll a t o t o s l a I . s i s e h t e t a u d a r g r e d n u y m g n i h s i n if n i n w o d m a I n e h w t r o p p u s
t u o h ti w y ll u f s s e c c u s d e h s i n if e b t o n l li w s i s e h t e t a u d a r g r e d n u y m t a h t e z i n g o c e r
, d n e ir f y a w a r a f y
m Rissa ,who helped met o ifnd t hi snovel in Peirplu sJakatra t
i e s u a c e
b wa sout- fo -stocki nPeirplusJ ogja ,ands hes en ttif romJ aka tra.
x i
TABLEOFCONTENTS
E G A P E L T I
T ... i
E G A P L A V O R P P
A ... ii
E G A P E C N A T P E C C
A ... iii
I S A K I L B U P N A U J U T E S R E P N A A T A Y N R E P R A B M E
L ... vi
E G A P O T T O
M ... v
E G A P N O I T A C I D E
D ... vi
S T N E M E G D E L W O N K C
A ... iiv
S T N E T N O C F O E L B A
T ... xi
T C A R T S B
A ... x
K A R T S B
A ... ix
N O I T C U D O R T N I : I R E T P A H
C ... 1 .
A Backgroundoft hes tudy ... 3 .
B ProblemFormulaiton ... 3.. .
C Objecitve soft heStudy ... 4 .
D De ifniitono fTerm s ... 4....
W E I V E R L A C I T E R O E H T : I I R E T P A H
C ... 6 .
A Reviewo fRelatedStudie s ... 6 .
B Reviewo fRelatedTheo ire s ... 7 .
1 Theoryo fCharacte randCharacteirzaiton ... 8 .
2 Theoryo fConsume rbehavio r ... 10 .
3 Theoryo fCompulsiveConsumpiton ... 12 .... .
4 Theoryo fCredi tCardandDebi tCard ... 4.. 1 .
C Theoreitca lFramework ... 16
Y G O L O D O H T E M : I I I R E T P A H
C ... 18 .
A Objec toft heStudy ... 18 .... .
B Approacht ot heStudy ... 19 .
C Methodoft heStudy ... 19 ....
S I S Y L A N A : V I R E T P A H
C ... 21 .
A Characteirsitc so fRebeccaBloomwood ... 12 .
1 Fashionable ... 12 .
2 Shopahoilc ... 42 .
3 IrresponsibleandI mmature ... 72 .
B TheConsume rbehaviori sRelfectedt hroughRebecca ... 23 .
C Thei mpact so fConsume rbehavio r ... 04 .
1 Deb t ... 04 .
2 DependencyonCard s ... 64
: V R E T P A H
C CONCLUSION ... 15
Y H P A R G O I L B I
B ... 45
I D N E P P
A X ... 65
l e v o N e h t f o y r a m m u
i x
K A R T S B A
. n a w a n u G i t n a y a r d n I a il li c i
C TheImpact soft heConsumerbehaviorRevealed s
’ a ll e s n i K e i h p o S n i r e t c a r a h C n i a M e h t h g u o r h
t Confession so fShopahoilc.
, a rt s a S s a tl u k a F , s ir g g n I a rt s a S n a s u r u J : a tr a k a y g o
Y Universtia sSanata Dharma ,
. 2 1 0 2
Nove ladalah salah satu karya sasrta yang mengandung kejadian nyata n
a
d rekaan .Isu yang sel ua l didiskusikan adalah tentang ekonomi .Tingkah laku n
e m u s n o
k adalah ha lyang dliakukan oleh orang-orang seitap hair ,dan mereka s
a p e l a s i b k a d
it .Ha lin isepetr ikegiatan sehair-hair .Alasan mengapa penu il s i
p o t h il i m e
m k ini ,adalah karena ekonom imasih memegang peranan penitng l
u d u jr e b g n a y l e v o n h a u b e s n a k r a s a d r e b i n i i s p ir k S . g n a r a k e s a g g n i
h Confession s
c il o h a p o h S a f
o karangan Sophie Kinsella , dan memfokuskan pada Rebecca n
a r e p i a g a b e s d o o w m o o l
B utama ,yang mempunya ikecanduan belanja .Karya a
n e r a k h il i p i d i n i a rt s a
s perliakukonsumentercerminmelalu inoveli n.i
, s i s il a n a i d n a k a g n a y n a h a l a s a m r e p a g it n a k i s a l u m r o f m e m s il u n e P e
s baga ibagian utama dar isk irpsi ini .Yang petrama adalah ,membua tdatfa r k
it s ir e t k a r a k g n a t n e
t dar iRebecca Bloomwood ,yang akan dibag imenjad i itga a
i g a
b n .Yang kedua adalah bagaimana perliaku konsumen tercermin melalu i c
e b e
R caBloomwood .Akiba tdar iperliakukonsumen akanmenjad ipermasalahan i d a j n e m i g a b i d n a k a i n i a g it e k n a i g a b n a d , n a k s a l e ji d n a k a g n a y a g it e
k d ua
n a i g a
b .
n a k a n u g g n e m i n i i s p ir k
S sumbe r buku-buku dan sumbe r internet . n
a k a n u g g n e m n a g n e
D sumber-sumber tiu ,penuil smenemukan beberapa teor i n
a d , i m o n o k e , k it s ir e t k a r a k , r e t k a r a k n a g n e d n a g n u b u h r e b g n a
y perliaku
n e m u s n o
k .Pendekatan sosio-kutlura lhisto irka ldipiilh karena to pik berurusan n
e
d gans osial ,budayadans ejarahyangt ercerminmelaluit okohutama. n
a it il e n e p n a k i a s e l e y n e m h a l e t e
S ini ,penuil sdapa tmenairk kesimpulan . a
g it i d a j n e m d o o w m o o l B a c c e b e R k it s ir e t k a r a k i g a b m e m t a p a d s il u n e
P bagian
a m a t
u .Yangpe tramaadalahmodis ,yangkeduaadalahpenggliabelanja ,danyang t
h a l a d a a g it e
k idak betranggung jawab setra itdak dewasa. Seitap karakteirsitk n
a g n e d n a ti a k r e
b perliaku konsumen .Ha lin idapa tterilha tdar ipenampliannya d
e k g n a Y . a y n u k a l h a k g n it n a
d uaadalah bagaimanaperliaku konsumentercermin s
il u n e P . d o o w m o o l B a c c e b e R i u l a l e
m juga m ne yediakan beberapa kuitpan yang t
a p a
d membukitkan bahwa Rebecca adalah korban dar igaya hidup yang boros . Yang terakhri , Rebecca menghadap i beberapa masalah , sebaga i akiba t dar i
n e m u s n o k u k a li r e
p ,yang merupakan permasalahan keitga .Bagiani nij ugadibag i i
d a j n e
m d ua bagian ,yatiu mempunya ihutang dan ketergantungan pada ka tru .
ti d e r
1 I R E T P A H C
N O I T C U D O R T N I
.
A Backgroundoft heStudy
e d i s n i s n o it o m e d n a s g n il e e f s s e r p x e o t s y a w y n a m f o e n o s i e r u t a r e ti L
n o n r o n o it c if a e b n a c t I . d n i m s ’ y d o b e m o
s - ifciton .Aworkofl tieraturei sat extt ha t
l a i c e p s a s e s u t a h t e r u tl u c s ti y b d e u l a v s
i language ,and tha taffect speople wtih
. ) 1 : 2 8 9 1 , s n o m m i S d n a s g n i m m u C ( e k a s n w o r i e h t y b d e u l a v e r a t a h t s n o it o m e
ll e w s a , k r o w y r a r e ti l t n e r e f fi d a e k a m l li w e r u tl u c t n e r e f fi D
t r o h s , s y a l p , s m e o p , s l e v o n s a h c u s , e r u t a r e ti l f o s d n i k y n a m e r a e r e h T
e ir o t
s s ,essays ,and j ournals .Here,t hi sundergraduatet hesi swli lexploremore abou t
d e lt it n e k o o b s i h n i n o t n a t S t r e b o R o t g n i d r o c c A . m e h t f o e n
o An Introduciton to
n o it c i
F ,a nove lcan present t hedevelopmen to fa person ,and cancreate a complete
. d lr o w
n
I stead, i tcan also and usually doe spresent i n detali t he developmen to fa g n i v l o v n i p i h s n o it a l e r a r o , n o it a u ti s l a i c o s x e l p m o c e g r a l a r o r e t c a r a h c
l e v o n e h t f o h t g n e rt s r a il u c e p e h T . s r e t c a r a h c w e f a g n o m a s r e t c a r a h c y n a m
p m o c a r e d n e r o t y ti li b a s ti s
i lex subjec tfully ,to create a complex wo lrd .)
4 4 : 5 6 9 1 , n o t n a t S (
e h t n o d n e p e d h c i h w s t n e v e l a n o it c if d n a e u rt h t o b n i a t n o c o s l a n a c l e v o n A
, k o o b s ’ n o t e l g a E y r r e T n o d e t a t s s i tI . y r o t
s LtieraryTheory :anI ntroduciton.
n a h t n e e t x i s e t a l h s il g n E e h t n
s w e n d n a l e v o N . l a u t c a f d e r e d i s n o c e b o t y l d r a h e r e w s tr o p e r s w e n n e v e
9 1 n o t e l g a E ( l a n o it c if y lr a e l c r o n l a u t c a f y lr a e l c r e h ti e n e r e w t r o p e
r 96 :1 .)
e h t f o e n
O issues tha tarealway sdiscussed i sabou teconomy .I tseems t ha t
k o o b s i h n i d e l e f s u F . R l e i n a D . d e s s u c s i d e b o t g n i d n e o n s a h c i p o t f o d n i k s i h t
d e lt it n
e Economic :Principle so fPoilitca lEconomicalsoclea lrystatedt ha tconsume r
a h e
b v ior is t he t hing t ha tpeople do everydayand canno t ilve wtihout . tI i s ilke t he
d n a e r a fl e w s ’ e n o s e n i m r e t e d e m o c n i y e n o M . g n il l e s d n a g n i y u b t u o b a , y ti v it c a y li a d
a e v a h o t e l p o e p t s o m s e c n e u lf n i y t e i c o s c it s il a ir e t a m s i h T . ) 5 : 8 9 9 1 , d e l e f s u F ( s u t a t s
consume rbehaviorlfiestyleandbecomeaconsumpitveperson.
d e lt it n e k o o b a n i d e t o n o s l a s i
tI Consume rBehaviorbyLeonG .Schfifman
t a h t s e c i v r e s d n a s t c u d o r p e s a h c r u p y a m r e m u s n o c t a h t k u n a K r a z a L e il s e L d n
a they
t c e p x
e wli lsaitsfy the needs ,even these thing sare no tessenita l(Schfifman and
.) 7 : 4 9 9 1 , k u n a K
e c n i s , h s i w s ’ e n o y r e v e t s o m l a s i y e n o m e r o m g n i n r a e , a r e n r e d o m s i h t n I
t u p y m o n o c
e s the impo tran teffor tin daliy lfie .Some o fthe society canno t ilve
t ,r e v o e r o M . e l y t s e fi l t n a g a v a rt x e t u o h ti
w hi smodern era offer smany easy ways t o
g n i p p o h s o g n a c y e h t , m e h t g n i s u y B . d r a c t i b e d d n a d r a c t i d e r c s i m e h t f o e n O . y a p
. e r o m d n e p s d n a , y li s a
e Int he end,t heyj ust r eailzehow mucht heyhave spent ,ove r
t o n n a c y e h T . d r a c t i d e r c e h t f o t i m il e h
t payof fthebill .s
r o i v a h e b r e m u s n o
C tha trecenlty happened i sre lfected i n a famous l tierary
d e lt it n e k r o
w Confession so fa Shopahoilcwhichwa sw irttenbySophieKinsella,t he
t s e b s u o m a
e r a y e h
t Confession so faShopahoilc ,Shopahoilc Take sManhattan ,Shopahoilc Tie s
t o n K e h
t ,andShopahoilcandSister ,butt hemos tprope roneist hef ris tone ,because
e h t s t n e s e r p e r
ti consume rbehavior.
, ll a r e v
O Confession so fa Shopaho ilctell sabout the majo rcharacte rnamed
e v if y t n e w t a s i e h S . d o o w m o o l B a c c e b e
R -y -ear old ifnancial j ournailsti n Successfu l
n i e b t o n l li w y e h t o s , e c n a n if r i e h t l o rt n o c o t e n o y r e v e t s e g g u s o t s i b o j r e H . s g n i v a S
e v e e h S . e c n a n if f o t r e p x e n a t o n s i e h s , y ll a u t c A . t b e
d nadmtis t hat .How riony tii s ,
n i n o it c i d d a r e h f o e s u a c e b , e c n a n if n w o r e h g n il l o rt n o c n i e l b u o rt s a h f l e s r e h e h s t a h t
r e h t a h t s k n i h t n e v e r e v e n e h S . g n i p p o h s o g o t t n e p s s i y r a l a s r e h f o l l A . g n i p p o h s
. e l b u o rt g i b a o t n i r e h g n ir b l li w t i b a h
n o s a e r e h
T why t he wrtie rchoose sConfession so fa Shopahoilc si t hat the
d n a s u o r o m a l g a e v a h o t s d n e t y t e i c o s e h t e r e h w , n o d n o L n i e c a l p n e k a t s i g n it t e s
d o o w m o o l B a c c e b e R , l e v o n s i h t f o r e t c a r a h c r o j a m e h t , e r e H . e l y t s e fi l t n a g a v a rt x e
a r a h c e h t f o h t o b s t n e s e r p e
r cte irsitc .s
.
B ProblemFormula iton
s i e r e h , d e n i a l p x e s a h r e ti r w e h t t a h t y d u t s e h t f o d n u o r g k c a b o t g n i d r o c c A
. d e z y l a n a e b l li w h c i h w n o it a l u m r o f m e l b o r p e h t
.
1 Howi st hemaincharacte rdepicted?
.
2 Howi st heconsume rbehaviorre lfectedi nt hemaincharacter?
.
.
C Objec itve soft heStudy
o t d e s u e b l li w h c i h w s n o it a l u m r o f m e l b o r p e e r h t s n i a t n o c y d u t s s i h T
t I .r e t c a r a h c n i a m e h t e b ir c s e d o t s i e v it c e j b o t s ri f e h T . c i p o t e h t t u o b a e r o m e r o l p x e
s
i usedt oknowdeepe rabou tRebeccaBloomwood .A tfe rknowinghe rcharacte irsitc s
e h t w o h t u o b a s i h c i h w , e v it c e j b o d n o c e s e h t o t e v o m l li w r e ti r w e h t , y l p e e d
r o i v a h e b r e m u s n o
c is r e lfectedi n t he main character .The t hrid objecitve i s t o know
f o s t c a p m i e h
t theconsume rbehaviortowardt hemaincharacterhersel .f
.
D De ifni itono fTerms
s i h t n i d e s u e r a t a h t s m r e t f o s n o it i n if e d e m o s s e d i v o r p r e ti r w e h T
d n a s g n i d n a t s r e d n u s i m e m o s d i o v a o t e n o d s i s i h T . s i s e h t e t a u d a r g r e d n u
.s n o it a t e r p r e t n i s i m
.
1 ConsumerBehavior
m a ir r e M m o r f n e k a t s i r o i v a h e b r e m u s n o c f o n o it i n if e d e h
T -Webste rin
y n a p m o C a i n n a ti r B a i d e p o l c y c n
E . tI i ssaid t ha tconsume rbehavior si an i ncreasing
n o it p m u s n o
c o f good s i s economically desriable (http://www.mer iram
-/ y r a n o it c i d / m o c .r e t s b e
w consume rbehavior .)
.
2 Shopahoilc
e h t s a h t i t u b , y r a n o it c i d e h t n i y n a d n if t o n n a c r e ti r w e h t , d r o w s i h t r o F
x if f u
y r a n o it c i
D , t he word workahoilc mean sperson who ha ssrtong desrie t o work hard
x if f u s e h T . ) 6 7 3 1 : 5 9 9 1 , y b n r o H ( g n i k r o w p o t s o t t l u c if fi d s i t i s d n if d n
a –hoilc
n a c r e ti r w e h t ,s i h t m o r f o S . ti p o t s t o n n a c d n a g n i h t e m o s f o e ri s e d g n o rt s a s n a e m
h s d r o w e h t t a h t y a
s opahoilc mean ssomeone who ha sa srtong desrie to shop and
6 I I R E T P A H C
W E I V E R L A C I T E R O E H T
.
A Reviewo fRelatedStudies
s e i d u t s d e t a l e r f o s w e i v e r e m o s s e d i v o r p r e ti r w e h t , h c r a e s e r s i h t tr o p p u s o T
d e t n ir p m o r
f source sonly .Overall ,all t her eviews f ocu sabout t hemain character i n
. d o o w m o o l B a c c e b e R , l e v o n s i h
t Thewrtie ronlyt akes f rompreviou sUndergraduate
.s e c r u o s e l b a il e r e r a y e h t e s u a c e b s i s e h T
n
I Confession so fa Shopahoilc ,Becky’ satttiude toward money i sbad y b y e n o m e r o m d n a e r o m d n e p s o t e ri s e d r e h p o t s t o n n a c e h s e s u a c e b
e g u h o t r e h s g n ir b d r a c t i d e r c a r e h g n ir e f f o f o y ti li c a f k n a b e h T . g n i p p o h s
e b l li w d r a c t i d e r c r e h g n i s u f o t c e f f e e h t t a h t k n i h t t o n s e o d e h s t s ri f t A . t b e d
h t ll a l it n u d a b o
s ebill srfomt hebankar irvedt oher( Nandini ,2006 :41 .)
r e h n i i n i d n a N m u r g n i n a i d i d i
W Undergraduate Thesi senitlted Criitcism t o
s ’ a ll e s n i K e i h p o S d n a c il o p o m s o C s ’ o li l e D n o D n i y t e i c o S c it s i r e m u s n o C
s i s y l a n A e v it a r a p m o C a : c il o h a p o h S a f o s n o i s s e f n o
C stated tha tRebecca use sthe
t I . g n i p p o h s s i h c i h w , y b b o h r e h t r o p p u s o t k n a b e h t m o r f y ti li c a
f i sa re lfeciton o f
r o i v a h e b r e m u s n o
c which Rebeccaha .sUsing acredi tcard t oo o tfenuntli i tgets t he
b e d n i e b l li w s r e m o t s u c e h T . s t c a p m i d a b g n ir b n a c t i m
il t ,moreove r fit heyare no t
.t b e d e h t f f o y a p o t e l b a
a n o d n u o f s i w e i v e r r e h t o n
A Thesi s o f Ast ird Khariunnisa . In he r
d e lt it n e s i s e h t e t a u d a r g r e d n
u Saitrica lRepresentaiton of t he l ate 20th Cosmopoltian
i c it i r C l a e v e R o t a c c e b e R h g u o r h t n e e S n e m o W n o d n o
f o y r o e h t s i e n o d ri h
t compulsive consumpiton ,and t he l as tone i s t heory o fcredi t
. d r a c t i b e d d n a d r a c
.
1 Theoryo fCharacter
m o r f d e t o u q s i h c i h w r e t c a r a h c t u o b a s i y r o e h t t s ri f e h
T A Glossary o f
s m r e T y r a r e ti
L byAbrams .Thi sonei sf o ranalyzingt hemaincharacteri nt hi snovel .
.r e t c a r a h c n i a m e h t n o s e s u c o f h c r a e s e r s i h t e s u a c e b n e s o h c s i r e t c a r a h c f o y r o e h T
d n a k o o lt u o s i h n i d e g n a h c n u r o ” e l b a t s “ y ll a it n e s s e n i a m e r y a m r e t c a r a h c A
k r o w e h t f o d n e e h t o t g n i n n i g e b e h t m o r f ,s n o it i s o p s i
d ,o rhemayundergoa
n a f o t l u s e r a s a r o t n e m p o l e v e d l a u d a r g a h g u o r h t r e h ti e e g n a h c l a c i d a r
.) 0 2 : 1 8 9 1 , s m a r b A ( s i s ir c e m e rt x e
r e ti r w e h t , y r o e h t s i h t g n i y l p p a y B . s i s e h t s i h t n i d e il p p a e b n a c y r o e h t s i h T
e r a c c e b e R f o r e t c a r a h c e h t r e h t e h w l a e v e r n a
c main sstable f romt he beginning unit l
s e g n a h c r e t c a r a h c r e h r e h ti e r o , y r o t s e h t f o d n e e h
t ,andi fhe rcharacte rchange ,st he
.r e h e c n e u lf n i t a h t s r o t c a f e h t e r a t a h w t u o d n if l li w r e ti r w
t n e r e f fi d e v a h l li w r o h t u a r e h t o n
A idea about theory of character .Fo r
d e lt it n e k o o b a e t o r w o h w n o t n a t S t r e b o R , e l p m a x
e An Introduciton t o Ficiton .He
s i h s i s e o d e h s a g n i v a h e b r o f n o s a e r s ’ r e t c a r a h c a t a h t e t o r
w moitvaiton .Thespeci ifc
n o it a v it o m c i s a b e h T . s u o i c s n o c n u e b n a c t i d n a , n o s a e r e t a i d e m m i e h t s i n o it a v it o m
e u l c w e n h c a e t e l t h g i m r e d a e r d e c n e ir e p x e n A . r e t c a r a h c l a r e n e g s i h f o t c e p s a n a s i
t n u n o it a t e r p r e t n i l a n if a g n i d i o v a d n a , n o i s s e r p m i s i h y fi l a u
q i lhe ha sseen al lthe
e c n e d i v
s d o o W . H l e u m a S d n a r e g r e b r h o R y r a M o t g n i d r o c c a , o s l
A ,Jri n t hei rbook
d e lt it n
e Reading and Wri itng abou t Ltierature , characte r may have paritcula r
s s e c o r p e h T . r e h t o e h t m o r f m e h t h s i u g n it s i d t a h t s e t u b ir tt a l a c i s y h p d n a s e it il a n o s r e p
t s a h h c i h w n o it a z ir e t c a r a h c d e ll a c s i r o h t u a y b r e t c a r a h c a g n it a e r c f
o wo p irncipa l
, s e c n a r a e p p a l a c i s y h p e b ir c s e d o t s n a e m t c e ri d s i e n o t s ri f e h T . g n i z ir e t c a r a h c n i s y a w
c it a m a r d s i e n o d n o c e s e h T . c t e , r o l o c r i a h , r o l o c n i k s , t h g i e w , t h g i e h e h t d e d u l c n i
c e h t g n i c a l p n o d e s a b r e t c a r a h c a e z ir e t c a r a h c o t y a w e h t s i h T . s n a e
m haracte rin
s k a e p s d n a s e v a h e b e h r o e h s y a w e h t y b s i e h r o e h s t a h w w o h s o t s n o it a u ti s n i a tr e c
s d o o W d n a r e g r e b r h o R
( , 1971 :20 .)
n i d n u o f s i y r o e h t r e h t o e h
T Understanding Unseen :A n Introduciton to
l e v o N d n a y r t e o P h s il g n
E by M .J .Murphy .There are nine way stha tcan give a
s a , k r o w a n i s c it s ir e t c a r a h c s ’ e n o e m o s g n i z y l a n a n i g n i d n a t s r e d n u r e tt e b d n a r e r a e l c
.s w o ll o f
.
a Persona lDesc irpiton
h c u s , s li a t e d e h t m o r f n e e s e b n a c t I . s e h t o l c d n a s e c n a r a e p p a s ’ n o s r e p a g n i b ir c s e D
.s e y e d n a , n i k s , e c a f e h t s a
.
b Character sass eenbyanother
t e g n a c r e d a e r e h t o s ,r e h t o n a f o s n o i n i p o d n a s e y e e h t h g u o r h t r e t c a r a h c a g n i b ir c s e D
. e g a m i d e t c e lf e r e h t
.
c Speech
e h t r o f e u l c a s a h c u s s i ti y a s e l p o e p t a h w y b r e t c a r a h c e h t o t n i t h g i s n i n a g n i v i g y B
.
d Pas tLfie
.r e t c a r a h c e h t m o r f s t n e v e r o e fi l t s a p e h t g n i w o n k y b e u l c a g n i v i G
.
e Conversaitono fothers
e h t t u o b a y a s y e h t t a h w d n a , e l p o e p r e h t o f o s n o it a s r e v n o c e h t y b e u l c a g n i v i G
.r e t c a r a h c
.f Driec tComment
c a r a h c s ’ n o s r e p a n o t n e m m o c g n i v i g r o g n i b ir c s e
D te rdrieclty.
.
g Thought
t a h w g n il l e t d n a , t u o b a g n i k n i h t s i n o s r e p a t a h w s i ti e c n i s d e s u s i e g d e l w o n k t c e ri D
. g n i k n i h t e r a s r e h t o e h t
.
h Manne irsm
l l e t o t l u f e s u e b n a c t I . s e i s a r c n y s o i d i r o , s ti b a h , r e n n a m e h t g n i w o n k y b g n i b ir c s e D
c a r a h c e h t t u o b a g n i h t e m o
s t e.r
.i Reacitons
f o s d n i k n i a tr e c o t s t c a e r n o s r e p t a h t w o h g n i w o n k y b r e d a e r o t e u l c a g n i v i G
1 6 1 : 2 7 9 1 , y h p r u M ( s t n e v e d n a s n o it a u ti
s -173 .)
.
2 Theoryo fConsumerBehavior
r e ti r w e h t t a h t y r o e h t t x e n e h
T wli luse i staken from Consume rBehavio r
g n i v a H g n i y u
B and Being which wa sw irtten by Michae lR .Solomon .He clea lry
t a h t e t o r
w consume rbehavior i sphysiologica lo rpsychologica lwhich depend on
T . n o it p m u s n o c r e h r o s i h r e v
o heproduct sconrtolt heconsumer( Solomon ,2009 :31
-.) 3 3
e z ir e t c a r a h c o t s t n e m e l e n o m m o c e e r h t d e n o it n e m o s l a n o m o l o S . R l e a h c i M
it c u rt s e d r o e v it a g e n y n
a veconsume rbehavio ranexpe irencesrtongf eeilng sofr egre t
.) 3 3 : 9 0 0 2 , n o m o l o S ( d r a w r e tf a t li u g r o
By understanding t he t heory from Michae lR .Solomon,t he wrtie rcan say
r e tf a t h g ir , tl i u g r o t e r g e r f o g n il e e f g n o rt s a e t a e r c n a c r o i v a h e b r e m u s n o c t a h t
. g n i p p o h s
k o o b r i e h t n i k u n a K r a z a L e il s e L d n a n a m f fi h c S . G n o e L , e r o m r e h tr u F
d e lt it n
e Consume rBehavior said tha tconsume rbehavio ri sthe study o fmaking
, s m e ti d e t a l e r n o it p m u s n o c n o ) tr o f f e , y e n o m , e m it ( s e c r u o s e r ri e h t d n e p s o t s n o i s i c e d
e d u l c n i h c i h
w what ,why ,when ,wheretheybuy ti(1994 :7).
d e lt it n e k o o b a o t g n i d r o c c
A Consume rBehavior by Wliilam D .Well sand
e d u l c n i t h g i m r o i v a h e b r e m u s n o c , y k s n e r P d i v a
D someway .s
o t e d i c e d s r e m u s n o c ) 1 ( h c i h w n i s y a w e h t s e d u l c n i r o i v a h e b r e m u s n o C
t a h t s e c i v r e s d n a s t c u d o r p e m u s n o c d n a y u b o t y e n o m d n a e m it r i e h t d n e p s
s r e t e k r a m ) 2 ( ; s d e e n r i e h t y f s it a s l li
w rtyt o offe rproduct sand services t ha t y c il o p c il b u p ) 3 ( d n a ; m e h t m o r f y u b l li w y e h t t a h t o s s r e m u s n o c y f s it a s l li w
s n o it a l u g e r d n a s w a l e h t d n a , s r e t e k r a m , s r e m u s n o c e c n e u lf n i o t y rt s r o t c a
: 6 9 9 1 , y k s n e r P d n a s ll e W ( s r e t e k r a m d n a s r e m u s n o c t c e f f a t a h
t 5 .)
d e lt it n e k o o b s i h n o e t o r w e h h c i h w n o it i n if e d r e h t o n a d a h e k li W . L m a il li W
r o i v a h e B r e m u s n o
f o g n i s o p s i d d n a , g n i s u , g n i y u b , g n i s o o h c n i e g a g n e e l p o e p s e it i v it c a l a c i s y h p d n a
d n a s t c u d o r
p servicess oast os aitsfyneed sanddesrie( Wlike ,1994 :14 .)
r e m u s n o c f o s c it s ir e t c a r a h c e h t d e z ir a m m u s e h , e k li W . L m a il li W y b o s l A
.s y e k n e v e s o t n i r o i v a h e b
.
1 Consume rbehaviori smoitvated. .
2 Consume rbehaviori nclude smanyacitviite .s .
3 Consume rbehaviori saproces .s .
4 Consume rbehavio rva iresi n itmingandcomplextiy. .
5 Consume rbehaviori nvolve sdfiferentr ole .s .
6 Consume rbehaviori si n lfuencedbyexternalf actor .s .
7 Consume rbehavio rdfifersf o rdfiferen tpeople( Wlike ,1994 :14 .)
r w e h t , y r o e h t s i h t g n i s u y
B tie rha san understanding abou tsome kind o f
r e m u s n o c t a h t y a s n a c r e ti r w e h t , tr o h s n I . r o i v a h e b r e m u s n o c f o s c it s ir e t c a r a h c
d n a g n i m it n i y r a v , s r o t c a f l a n r e t x e y b d e c n e u lf n i s i h c i h w s s e c o r p a s i r o i v a h e b
e h T . s e it i v it c a y n a s e d u l c n i ti d n a , y ti x e l p m o
c appilcaiton wli lbe found i n Chapte r
o F u .r
t u o b a y r o e h t r e h t o n a t u o s d n if o s l a r e ti r w e h
T consume rbehavior which
d e lt it n e k o o b a n o d e s a b s i s i h T . fl e s ti r o i v a h e b d r o w e h t f o n o it i n if e d e h t n o s e s u c o f
y g e t a r t S g n it e k r a M d n a r o i v a h e B r e m u s n o
C ,which wa swritten by Pau lPete rand
l a c i s y h p s ’ r e m u s n o c a s a d e r e d i s n o c e b n a c r o i v a h e b t a h t e t o r w y e h T . n o s l O . C y r r e J
o t g n i d r o c c a , e r o m r e h tr u F . s r e h t o y b d e r u s a e m d n a e v r e s b o y lt c e ri d n a c t i d n a s n o it c a
p o h s : e s e h t e b n a c r o i v a h e b f o d n i k s i h t f o s e l p m a x e e h t , m e h
t ping a tstore so ron
l a n o it c n u f r o e l b a r u s a e l p r o f o s l a t u b , s d e e n r i e h t r o f y l n o t o n s i g n i p p o h s n e h w e m it
, g n i p p o h s o g y e h t n e h w s n a e m o s l a t I . k s a
t i tdoe smean t hat t hey do really need t o
g n i h t e m o s y u
b ro ti migh tbef o rpleasureonly.
s r e m u s n o c s e m it e m o s y h w s n o s a e r e h t e b o s l a n a c s i h
T lose thei rconrtol i n
e r a y e h t f i y ll a i c e p s e , g n i h t y r e v e y u b m e h t s e k a m g n i p p o h s d e n n a l p n U . g n i p p o h s
c il o h a p o h s a y ll a c i s a
b .Steine rand Shaprio meniton sin thei rbook enitlted Money
g n i k n a B d n
a tha tmos tofi ndividuals t hink ,count ,and deal i nmoneyt erms ,because
s t c e p s a y r a t e n o m h ti w l a e d s m e l b o r p c i m o n o c
e (1953 :3 .)
.
4 Theoryo fCredi tCardandDebi tCard
g n i y a p n i s y a w t s e i s a e e m o s s r e f f o a r e n r e d o m s i h
T al lstuff ,especially i n
I . n o d n o
L n London ,mos lty people are so trendy .They wea rbette rclothes ,bette r
; s g a b d n a
h becauset hesearehowtheyarej udged ,andhowt heyj udgeothers .Money ,
u o b a k l a t y ll a u s u y e h t c i p o t e r a e c a l p r e g g i b a d n a e c a l p a g n i y u
b t .Lfiei sexpensive
(http/:t/hehappinessprojecltondon.wordpres .scom/2010/02/07/curb-your-consume r
r o i v a h e
b / .)
t o n o d e l p o e p , s y a d a w o
N havet ob irngas umo fmoneywhent heyaregoing
a g n ir b o t d e e n t s u j y e h T . s e c i v r e s r o s t c u d o r p e m o s e s a h c r u p d n a g n i p p o h s o g o t
, e n o d s i y e n o m t u o h ti w n o it c a s n a rt e h t e c n O . d r a c t i b e d r o d r a c t i d e r c s i ti r e h ti e ; d r a c
n I .s ri e h t e r a s t c u d o r p e h t ll a d n
a ordert oeasemore,s omes tore salsoprovide scredi t
w o h s i e r a h s o t g n i o g s i r e ti r w e h t t a h w , e r e H . e n i h c a m d r a c t i b e d r o e n i h c a m d r a c
d e ti m il n i t b e d e h t r o f y a p o t s r e m o t s u c s k s a r o t c e ll o c t b e d e h
t itme and ce train
.t n u o m a
.
C Theore itca lFramework.
d n a r e t c a r a h c f o y r o e h t e r a y e h T . s e ir o e h t r u o f s e s u r e ti r w e h t y d u t s s i h t n I
f o y r o e h t , n o it a z ir e t c a r a h c f o y r o e h
t consume r behavior , theory o f compulsive
consumpiton ,andt hel as tonei st heoryo fcredi tcardanddebi tcard .Each t heo iresi s
n i d e t a l u m r o f n e e b s a h t a h t m e l b o r p h c a e r e w s n a o t y e k e h
t Chapte rO .n e
r e r a e l c t e g o t r e t c a r a h c f o y r o e h t e h t d n if o t s d e e n r e ti r w e h t , t s ri f t A
r e tt e b s c it s ir e t c a r a h c s ’ a c c e b e R g n i d n a t s r e d n u n i p l e h o t d n a n o it a m r o f n
i .Then, t he
s a h a c c e b e R w o h n o s s e c o r p e h t l a e v e r o t , n o it a z ir e t c a r a h c f o y r o e h t e h t s e k a t r e ti r w
e m o s m o r f n e e s e b n a c t I .s y a w e n i n e s o h t g n i y l p p a y b s c it s ir e t c a r a h c f o s d n i k e s o h t
r e h m o r f a c c e b e R f o s c it s ir e t c a r a h c e n if e d o t e l b a s i r e ti r w e h T . s t c e p s
a physica l
. c t e , s r e h t o f o n o it a s r e v n o c , s r a e w e h s t a h w , s e c n a r a e p p a
d n a t s r e d n u o t s p l e h t I . r o i v a h e b r e m u s n o c f o y r o e h t s i y r o e h t d n o c e s e h T
s ’ a c c e b e R t u o b a n i a l p x e o t d e s u o s l a s i s i h t d n a , r o i v a h e b s ’ a c c e b e R t u o b a e r o m
a t s i y r o e h t s i h T . c il o h a p o h s g n i e
b ken from many sources ,in orde rto have more
. g n i d n a t s r e d n u
t e k il s m e e s , n o it p m u s n o c e v i s l u p m o c f o y r o e h t s i h c i h w , y r o e h t d ri h t e h
T he
r e m u s n o c f o y r o e h t h ti w e m a
s behavior ,but t his t heory give sdeepe ranalysi sabou t
e b n a c s i h T . g n i p p o h s d n a c il o h a p o h
s a help o fanswe irng the second and thrid
, e v o b a d e n i a l p x e s A . d r a c t i b e d d n a d r a c t i d e r c f o y r o e h t ,t s a e l t o n t u b t s a L
f f u t s g n i y a p n i s s e n i s a e e v i g y e h
t ,especially in big ctiy .Thi stheory i susefu lto
d d a e r a e l p o e p e m o s y h w e r o l p x
e ictedt ot heset wocards ,andt heyhaveani mpo tran t
8 1
I I I R E T P A H C
Y G O L O D O H T E M
.
A Objec toft heStudy
d e lt it n e l e v o n a s i y d u t s s i h t n i t c e j b o e h
T Confession so fa Shopahoilc
K U d lr o w s n a r T y b d e h s il b u p t s ri f s a w t I . a ll e s n i K e i h p o S y b n e tt ir w s a w h c i h w
c il o h a p o h S e h t d e h s il b u p n e h t r o h t u a e h T . s e g a p 0 5 3 s a h t i d n a , 0 0 0 2 n i n o it i d E
f o s t s i s n o c h c i h w , s e ir e
s Confession so fa Shopahoilc ,Shopahoilc Take sManhattan ,
e i T c il o h a p o h
S st heKno,tand ShopahoilcandSi tser .The othe rnovel sshe wroteare
? t e r c e S a p e e K u o Y n a
C ,Remembe rMe? ,The Undomesitc Goddess ,and Twenite s
l r i
G .Thi sshopahoilc seire sbrough tSophie Kinsella t o be t he UK bestselle r ilst i n
h t e n o e h T . 0 0 0 2 r e b m e t p e
S a tcame to big screen in February 13th 2009 wa sonly
c il o h a p o h S a f o s n o i s s e f n o
C .Ther esponse swerequtiegood.I tstarred byI slaFishe r
. n o d n a r B e k u L s a y c n a D h g u H d n a d o o w m o o l B a c c e b e R s a
e fi l a w o h s o t s t n a w r o h t u a e h t ,l e v o n s i h t g n it ir w y
B -story abou ta woman
o t e m o c t a h t s m e l b o r p e h t ll a h ti w s l a e d e h s w o h d n a , g n i p p o h s o t d e t c i d d a s i o h w
r e tt e l a s t e g e h s t a h t t u o s d n if d o o w m o o l B a c c e b e R n e h w s tr a t s y r o t s e h T . e fi l r e h
it ir w s i b o j e s o h w t s il a n r u o j l a i c n a n if d l o s r a e y 5 2 a s i e h S . k n a b h c i w d n E m o r
f ng
s i e h s t a h t y n o ri n a s i ti t u b , e c n a n if n w o r i e h t e g a n a m o t w o h e n o y r e v e l l e t o t s e l c it r a
e m it y r e v E . ti m il e h t s t e g t i li t n u , n e tf o o o t d r a c t i d e r c r e h s e s u e h s e s u a c e b t b e d n i
.
B Approachtot heStudy
e h t n o s e s u c o f h c i h w s i s e h t e t a u d a r g r e d n u s i h t f o c i p o t e h t n o d e s a B
r o i v a h e b r e m u s n o
c whichi shappenedi nt hesociety,t hewrtie rdecidest ot akesocio
l a c ir o t s i h d n a , e r u tl u c , l a i c o s h ti w s l a e d s i h t e s u a c e b , h c a o r p p a l a c ir o t s i h l a r u tl u c
p p
a roach.
o i c o s s i t s e r e t n i r o j a m e s o h w s c it ir
C -cutlura lhisto irca lapproach i nsist t ha t t a h t n o it a z il i v i c e h t o t e c n e r e f e r n i s i k r o w l a e r e h t e t a c o l o t y a w y l n o e h t
a f o s n o it c a d n a s e d u ti tt a e h t s a n o it a z il i v i c d e n if e d y e h T . ti d e c u d o r p
f o p u o r g c if i c e p
s peopleand poin toutt hat l tieraturet aket hese atttiude sand .)
9 : 1 7 9 1 , s d o o W d n a r e g r e b r h o R ( s r e tt a m t c e j b u s e h t s a s n o it c a
m o r f n e k a t s i h c i h w e v o b a n o it a t o u q e h t m o r
F Reading and Wriitng abou t
e r u t a r e ti
L byRohrberge rand Wood ,st hewrtie rcan sayt ha tsocio-cutlura lhisto irca l
e h t o t d e t a l e r e r a m e h t f o l l A . s e d u ti tt a e h t d n a e fi l fi y a w e h t h ti w s n r e c n o c h c a o r p p a
r o i v a h e b r e m u s n o
c which i sthe representaiton o fthe lfiestyle in London ,the ctiy
e h t h g u o r h t n e e s e b n a c t I . e c a l p s e k a t l e v o n s i h t e r e h
w maincharacteri nt hi snove.l
o i c o
S -cutlura l histo irca l approach i s chosen because the topic in thi s
d e t c e lf e r e r a m e h t f o l l A . y r o t s i h d n a , l a r u tl u c , o i c o s s n r e c n o c s i s e h t e t a u d a r g r e d n u
.l e v o n e h t f o t o l p e h t d n a r e t c a r a h c n i a m e h t h g u o r h t
.
C Methodoft heStudy
s ’ a ll e s n i K e i h p o S , fl e s ti l e v o n e h t e r e w y d u t s s i h t f o s e c r u o s y r a m ir p e h T
c il o h a p o h S a f o s n o i s s e f n o
s u o i v e r p e m o s d e s u o s l a r e ti r w e h t , e s r u o c f O . y r a r b il m o r f e r o m d e h c r a e s
t e t a u d a r g r e d n
u hesist ha tha sanalyzedt hi sworkbefore .Theywereveryusefu.l
. k o o b s i h t d n if o t d e d e e n r e ti r w e h t , t s ri f t A . g n o l e ti u q e r e w n e k a t s p e t S
. y l p e e d y r o t s e h t d n e h e r p m o c o t , e l b i s s o p s a y n a m s a k o o b e h t d a e r r e ti r w e h t ,t x e N
e lt it e h t g n it a e r c , t a h t r e tf
A and t he problem formulaiton ,based on what t he wrtie r
. d o o t s r e d n u
e r a y e h T . s e c r u o s n i a m e h t s a s e c r u o s d e t n ir p d e s u s i s e h t e t a u d a r g r e d n u s i h T
’ s m a r b
A AGlossary o fLtieraryTerms ,Rober tStanton’ sAnI ntroduciton t oFiciton ,
s ’ n o t e l g a E y r r e
T Ltierary Theory :an I ntroduciton ,Mary Rohrberger’ sReading and
e r u t a r e ti L t u o b a g n it i r
W ,and Murphy’ sUnderstanding Unseen :an Introduciton t o
l e v o N d n a y r t e o P h s il g n
E .
s i k r o w s i h t t a h t g n ir e d i s n o c , o o t l u f e s u y r e v e r e w s k o o b c i m o n o c e e m o S
e r a d e s u e r e w h c i h w s k o o b e h T . c i m o n o c e o t d e t a l e r w o h e m o
s Consume rBehavior
, y k s n e r P d i v a D d n a s ll e W . D m a il li W y
b Consume rBehavior :Buying ,Having ,and
g n i e
B byMichae lR .Solomon ,Consume rBehaviorbyLeonG .SchfifmanandLesile
, k u n a K r a z a
L Persona lFinance by Jack R .Kapoor ,Le sR .Dlabay ,and Rober tJ .
e n o t s a l e h t d n a , s e h g u
1 2
V I R E T P A H C
S I S Y L A N A
r e ti r w e h t , r e t p a h c s i h t n
I w ill answe rand explain the problem stha thave
n i d e t a l u m r o f n e e
b Chapte rOne .The wrtie rha sarleady formulated t hree problems ,
. s tr a p e e r h t o t n i d e d i v i d e b l li w r e t p a h c s i h t o
s Frist ,the wrtie rw li l ils tthe
n i a m e h t f o n o it a z ir e t c a r a h c d n a s c it s ir e t c a r a h
c character ,Rebecca Bloomwood .
, d n o c e
S the wrtie rwil ldiscus show the consume rbehavior i sre lfected through
t s a l e h T . d o o w m o o l B a c c e b e
R ist hei mpacts fo consume rbehaviorthrough Rebecca
d o o w m o o l
B .
.
A T Che haracteris itc so fRebeccaBloomwood
c i p o t n i a m e h
T tha twli lbediscussedi nt hi sundergraduatet hesisi st hemain
s c it s ir e t c a r a h c s ’ a c c e b e R f o t s il a e v a h o t l a it n e s s e s i ti s k n i h t r e ti r w e h t o s , r e t c a r a h c
f o t s i s n o c h c i h w , s tr a p e e r h t o t n i s c it s ir e t c a r a h c e h t d e d i v i d r e ti r w e h T . t s ri f
a p o h s , e l b a n o i h s a
f hoilc ,and riresponsible and i mmature .In t hi spar,t t he wrtie rwli l
.l e v o n e h t m o r f d e t o u q e r a h c i h w s f o o r p e m o s e d i v o r p l li w d n a , e n o y b e n o n i a l p x e
.
1 Fashionable
d i a s k o o b s i h n i y h p r u
M t hat the characteirsitc sfrom a person can be
r o s i h m o r f d e b ir c s e
d he rappearances ,and t he detalis ,such a sface ,skin ,and eye s
y t n e w t a s A . ) 1 6 1 : 2 7 9 1
n e h
W the selle rmeniton stha tthe bow lwa sincluded in E lle Decoraiton ¸
e s u a c e b , d n i m r e h s e g n a h c y l n e d d u s a c c e b e
R Ellei saf amou sfashionmagazine .A sa
t i s e v e il e b e h S . t a h t s y u b y ll a n if e h s , s g n i h t d e d n a r b h ti w d e s s e s b o s i o h w n a m o w
a e r o m t e g r e h e k a m l li
w ttenitons f romothe rpeople ,and shef eels i ncredibly styilsh
. y d n e rt d n a
s i s i h T . s g n i h t d e d n a r b e m o s f o e r a w a o s l a s i e h s , n a m o w e l b a n o i h s a f a s A
s e il p p a y lt e r c e s e h s n e h w n w o h
s fo ra j ob i n Wliilam Green; t op Ctiyhead-hunters ,
w e l p o e p w o h s e c it o n e h s
“ ho work there are so fashionable .She i simpressed tha t
e h s y h w s i t a h T . l e b a L i n a m r A o ir o p m E s r a e w , t n a t s i s s a e h t , y m
A wonderswha tJi ll ,
.) 2 6 1 : 0 0 0 2 , a ll e s n i K ( ” .r a e w l li w , s s o b e h t
.
2 Shopahoilc
d e il p p a e b n a c y h p r u M y b d e t s e g g u s s i h c i h w n o it a z ir e t c a r a h c f o y r o e h t e h T
g n i h t e m o s l l e t n a c m s ir e n n a m , d i a s y h p r u M . s c it s ir e t c a r a h c f o d n i k s i h t n i a l p x e o t
o s s i a c c e b e R , e v o b a d e t a t s s a h r e ti r w e h t s A . ) 3 7 1 : 2 7 9 1 ( r e t c a r a h c e h t t u o b a
s y a w l a d n a d e s s e s b
o craving fo rbranded stuff .Fo rher ,purchasing and wea irng
d e d n a r
b stuff can increase he r presitge . Even the stuf f tha t she purchase s i s
e h s f f u t s e h t s t s il a c c e b e R , y r o t s e h t f o g n i n n i g e b e h t n I .l a it n e s s e o o t t o n s e m it e m o s
i b e h t t o g e h s n e h w t h g u o b s a
h llf rombank.
h ti m S H
W (well ,tha’t sOK .Everyone need sstaitonery) ,Oddbins (botlte o f e
n i
w essenital) ,Ou rPrice(Ou rP irce?Ohyes .ThenewCharlatan salbum . ?
I t ’ n d i d t a h t e v a h o t d a h I , ll e
(expensivebut i twa sone- ffo ) ,Rugst oriches (what? Ohyes .Stupid rug.) , a
z n e S a
L (sexy underwea rfo rdate wtih James) ,Agen tProvocateur (even ti
d e d e e n I e k i L s e m a J h ti w e t a d r o f r a e w r e d n u r e i x e
s ). ,BodyShop (thats kin
e s u t s u m I h c i h w g n i h t r e h s u r
b ) ,Next (fairly boring whtieshirtbuti twa s e
l a s e h t n
i )( Kinsella ,2000 :7- )8
t o n s i s y u b e h s f f u t s e h T . c il o h a p o h s a s i a c c e b e R t a h t s e v o r p e v o b a t s il e h T
e h S . c il o h a p o h s t r a m s a t o n y ll a e r s i e h s t a h t s e v o r p t I . t n e g r u t o n d n a , l a it n e s s e
a p d n a , g n i h t y r e v e s e s a h c r u
p y sbycredi tcards ,wtihou tevenconside irngt he irskss he
.t e g y a m
e z i n g o c e r o t n g i s a e b n a c t u o b a g n i k n i h t s i n o s r e p a t a h w t a h t d l o t y h p r u M
s e o g e h s n e h w t h g u o h t r e h s e s u a c c e b e R , e r e H . ) 1 7 1 : 2 7 9 1 ( s c it s ir e t c a r a h c s ’ e n o e m o s
n i m o m r e h h ti w t u o g n i g n a
h Surrey .Sher emind shersel fnott obuyanything ,butt he
s t s e g g u s e h s d n a , h c a e r o f 0 5 . 1 £ t s o c h c i h w s d r a c n e t s y u b e h S . o s y a s t o n s e o d t c a f
c i m a r e c e u l b s u o e g r o g a s y u b o s l a e h s , n e h T . s d r a c d e e n s y a w l a l li w e h s t a h t fl e s r e h
p e l e e lt ti l h ti w r e d l o h t n a l
p hant sgoingr ound ti( Kinsella ,2000 :49 .)
e h t g n i c a l p y b n e e s n e e b n a c n o it a z ir e t c a r a h c , d i a s s d o o W d n a r e g r e b r h o R
s e v a h e b e h s y a w e h t y b s i e h s t a h w w o h s o t n o it a u ti s f o d n i k n i a tr e c a n i r e t c a r a h c
.) 0 2 : 1 7 9 1 (
a t s b o n a n u r e v ’I h g u o h t s a l e e f y lt s e n o h
I cle course t o ge there .In fact , I r e v e n t r a e h y M . y ti v it c a r a l u c s a v o i d r a c a s a g n i p p o h s t s il d l u o h s y e h t k n i h t
, a ll e s n i K ( n g i s ” t n e c r e p 0 5 y b d e c u d e r “ a e e s I n e h w s e o d t i s a t s a f s a s t a e b