• Tidak ada hasil yang ditemukan

PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI

N/A
N/A
Protected

Academic year: 2019

Membagikan "PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI"

Copied!
69
0
0

Teks penuh

(1)

E

H

T

F

O

S

T

C

A

P

M

I

E

H

T

C

O

N

S

U

M

E

R

B

E

H

A

V

I

O

R

R

E

V

E

A

L

E

D

N

I

R

E

T

C

A

R

A

H

C

N

I

A

M

E

H

T

H

G

U

O

R

H

T

S

A

L

L

E

S

N

I

K

E

I

H

P

O

S

C

O

N

F

E

S

S

I

O

N

S

O

F

A

S

H

O

P

A

H

O

L

I

C

S I S E H T E T A U D A R G R E D N U N A

s t n e m e ri u q e R e h t f o t n e m ll if l u F l a it r a P s a d e t n e s e r P

f o e e r g e D e h t r o

f SarjanaSastra

s r e tt e L h s il g n E n i

y B

N A W A N U G I T N A Y A R D N I A I L L I C I C

5 8 0 4 1 2 4 8 0 : r e b m u n t n e d u t S

E M M A R G O R P Y D U T S S R E T T E L H S I L G N E

S R E T T E L H S I L G N E F O T N E M T R A P E D

S R E T T E L F O Y T L U C A F

Y T I S R E V I N U A M R A H D A T A N A S

A T R A K A Y G O Y

(2)

i

E

H

T

F

O

S

T

C

A

P

M

I

E

H

T

C

O

N

S

U

M

E

R

B

E

H

A

V

I

O

R

R

E

V

E

A

L

E

D

N

I

R

E

T

C

A

R

A

H

C

N

I

A

M

E

H

T

H

G

U

O

R

H

T

S

A

L

L

E

S

N

I

K

E

I

H

P

O

S

C

O

N

F

E

S

S

I

O

N

S

O

F

A

S

H

O

P

A

H

O

L

I

C

S I S E H T E T A U D A R G R E D N U N A

s t n e m e ri u q e R e h t f o t n e m ll if l u F l a it r a P s a d e t n e s e r P

f o e e r g e D e h t r o

f SarjanaSastra

s r e tt e L h s il g n E n i

y B

N A W A N U G I T N A Y A R D N I A I L L I C I C

5 8 0 4 1 2 4 8 0 : r e b m u n t n e d u t S

E M M A R G O R P Y D U T S S R E T T E L H S I L G N E

S R E T T E L H S I L G N E F O T N E M T R A P E D

S R E T T E L F O Y T L U C A F

Y T I S R E V I N U A M R A H D A T A N A S

A T R A K A Y G O Y

(3)
(4)
(5)

v i

I S A K I L B U P N A U J U T E S R E P N A A T A Y N R E P R A B M E

L KARYAI LMIAH

S I M E D A K A N A G N I T N E P E K K U T N U

: a m r a h D a t a n a S s a ti s r e v i n U a w s i s a h a m a y a s ,i n i h a w a b i d n a g n a t a d n a tr e b g n a Y

a m a

N : CICILLIAI NDRAYANT IGUNAWAN

a w s i s a h a M r o m o

N : 084214085

a d a p e k n a k ir e b m e m a y a s , n a u h a t e g n e p u m li n a g n a b m e g n e p i m e

D Perpustakaan

:l u d u jr e b g n a y a y a s h a i m li a y r a k a m r a h D a t a n a S

E H T F O S T C A P M I E H

T CONSUMERBEHAVIORREVEALED S A L L E S N I K E I H P O S N I R E T C A R A H C N I A M E H T H G U O R H T

C I L O H A P O H S A F O S N O I S S E F N O C

.) a d a a li b ( n a k u lr e p i d g n a y t a k g n a r e p a tr e s e

B Dengan demikiansayamembeirkan m a l a d n a k h il a g n e m , n a p m i y n e m k u t n u k a h a m r a h D a t a n a S n a a k a t s u p r e P a d a p e k

n a k i s u b ir t s i d n e m , a t a d n a l a k g n a p k u t n e b m a l a d a y n a l o l e g n e m , n i a l a i d e m k u t n e b

u t n u n i a l a i d e m u a t a t e n r e t n i i d a y n n a k i s a k il b u p m e m n a d , s a t a b r e t a r a c e

s k

n a k ir e b m e m n u p u a m a y a s i r a d n ij i a t n i m e m u lr e p a p n a t s i m e d a k a n a g n it n e p e k

.s il u n e p i a g a b e s a y a s a m a n n a k m u t m a c n e m p a t e t a m a l e s a y a s a d a p e k i tl a y o r

. a y n r a n e b e s n a g n e d t a u b a y a s i n i n a a t a y n r e p n a i k i m e D

a tr a k a y g o Y i d t a u b i D

l a g g n a t a d a

P : 03 Novembe r2012 ,

n a k a t a y n e m g n a Y

(6)

v

e

b

t

o

n

l

l

i

w

I

;

e

m

h

t

i

w

s

i

d

r

o

L

e

h

T

d

i

a

r

f

a



P

s

a

l

m

1

1

8

:

6

f

o

y

h

t

r

o

w

s

i

o

h

w

,

d

r

o

L

e

h

t

o

t

d

e

l

l

a

c

I

y

m

m

o

r

f

d

e

v

a

s

n

e

e

b

e

v

a

h

I

d

n

a

,

e

s

i

a

r

p

s

e

i

m

e

n

e



P

s

a

l

m

1

8

:

3

n

i

k

s

a

u

o

y

g

n

i

h

t

y

r

e

v

e

y

l

e

t

u

l

o

s

b

A

t

i

e

v

i

e

c

e

r

l

l

u

o

y

d

n

a

t

i

e

v

e

i

l

e

b

,

r

e

y

a

r

p

(7)

i v

s

i

s

e

h

t

e

t

a

u

d

a

r

g

r

e

d

n

u

s

i

h

T

i

s

e

s

p

e

c

i

a

l

l

y

d

e

d

i

c

a

t

e

d

o

t

y

r

a

M

r

e

h

t

o

M

d

n

a

t

s

i

r

h

C

s

u

s

e

J

d

e

v

o

l

e

b

y

M

d

a

d

d

y

n

a

w

a

n

u

G

a

r

d

n

I

t

s

e

r

a

e

d

y

M

m

o

m

m

y

e

il

(8)

ii v

S T N E M E G D E L W O N K C A

o t s k n a h t n o il li m y a s o t t n a w I , ll a f o t s ri

F Jesu sChrist and Mother

y r a

M fo rmaking me who Iam today ,and for et h abundant blessing sdu irng t

u o h ti w g n i h t o n m a I w o n k I e s u a c e b , s i s e h t e t a u d a r g r e d n u y m g n i h s i n

if Them.

r o s i v d a y m k n a h t o t e k il d l u o w

I Dew iWidyastu it ,S.Pd. ,M .Hum rfo e

c n e it a p , e m it r e

h , and guidance du irng my proces s o f ifnishing thi s s

i s e h t e t a u d a r g r e d n

u . Iwould also ilket o t hank my co-adviso rDr .F.X .Siswadi , A

.

M .fo rgiving mecorreciton sand useful lsuggesitons .Besides , Ialso t hank al l r

e tt e L h s il g n E e h

t s lecturersf ort eaching mei n t hesef ou ryear spaiten lty ,and al l g n i d i v o r p r o f y r a r b i L a m r a h D a t a n a S d n a y ti s r e v i n U a m r a h D a t a n a S n i ff a t s e h t

. d e e n I s e c r u o s e h t ll a

u h y m s s e r p x e n a c g n i h t o

N ge grattiude to my parents . Ithank my ,

y d d a d d e v o l e

b Indra Gunawan ,fo rhi shard-working in ifnancing my study y

ti s r e v i n u l it n u n e tr a g r e d n i k m o r

f ,and also my deares tmommy ,AileGunawan , r

e h r o f o s l a , e m r o f y a r p o t d e ri t s t e g r e v e n o h

w affeciton and c are du irng my

. e m it e fi

l They aret he bes tparent s Ihaveeve rhad .Thi sundergraduate t hesis i s d

e t a c i d e d y ll a i c e p s

e t omyparents ,a saproo fo fmys tudy. e v a g r e v e d o G t a h t t fi g t s e t a e r g e h t s i p i h s d n e ir

F to me .So ,my nex t

r o f d e s s e r p x e s i e d u ti t a r

g la l my college firend sin Engilsh Letters 2008 du irng y

ll a i c e p s e , s r a e y r u o f l u f r e d n o w e s e h

t Novtia ,Siska, Vebry ,Jeffry ,Gusitn ,

s i r i

R ,and Palute fo rthe firendship we have in these fou ryears . Iwli lneve r w

h c i h w s t n e m o m d a s d n a s t n e m o m y p p a h r u o t e g r o

(9)

ii i v y

m k n a h

t boarding-house mates Karina , Linda , Lydia, and Theresia fo r k

n a h t o s l a d l u o w I . s i s e h t e t a u d a r g r e d n u y m g n i o d e li h w p u e m g n ir e e h

c Vicky ,

l o o h c s y r a t n e m e l e n i e r e w h t o b e w e c n i s d a h y d a e rl a e w p i h s d n e ir f e h t r o

f andhe r

y ll a t o t o s l a I . s i s e h t e t a u d a r g r e d n u y m g n i h s i n if n i n w o d m a I n e h w t r o p p u s

t u o h ti w y ll u f s s e c c u s d e h s i n if e b t o n l li w s i s e h t e t a u d a r g r e d n u y m t a h t e z i n g o c e r

, d n e ir f y a w a r a f y

m Rissa ,who helped met o ifnd t hi snovel in Peirplu sJakatra t

i e s u a c e

b wa sout- fo -stocki nPeirplusJ ogja ,ands hes en ttif romJ aka tra.

(10)

x i

TABLEOFCONTENTS

E G A P E L T I

T ... i

E G A P L A V O R P P

A ... ii

E G A P E C N A T P E C C

A ... iii

I S A K I L B U P N A U J U T E S R E P N A A T A Y N R E P R A B M E

L ... vi

E G A P O T T O

M ... v

E G A P N O I T A C I D E

D ... vi

S T N E M E G D E L W O N K C

A ... iiv

S T N E T N O C F O E L B A

T ... xi

T C A R T S B

A ... x

K A R T S B

A ... ix

N O I T C U D O R T N I : I R E T P A H

C ... 1 .

A Backgroundoft hes tudy ... 3 .

B ProblemFormulaiton ... 3.. .

C Objecitve soft heStudy ... 4 .

D De ifniitono fTerm s ... 4....

W E I V E R L A C I T E R O E H T : I I R E T P A H

C ... 6 .

A Reviewo fRelatedStudie s ... 6 .

B Reviewo fRelatedTheo ire s ... 7 .

1 Theoryo fCharacte randCharacteirzaiton ... 8 .

2 Theoryo fConsume rbehavio r ... 10 .

3 Theoryo fCompulsiveConsumpiton ... 12 .... .

4 Theoryo fCredi tCardandDebi tCard ... 4.. 1 .

C Theoreitca lFramework ... 16

Y G O L O D O H T E M : I I I R E T P A H

C ... 18 .

A Objec toft heStudy ... 18 .... .

B Approacht ot heStudy ... 19 .

C Methodoft heStudy ... 19 ....

S I S Y L A N A : V I R E T P A H

C ... 21 .

A Characteirsitc so fRebeccaBloomwood ... 12 .

1 Fashionable ... 12 .

2 Shopahoilc ... 42 .

3 IrresponsibleandI mmature ... 72 .

B TheConsume rbehaviori sRelfectedt hroughRebecca ... 23 .

C Thei mpact so fConsume rbehavio r ... 04 .

1 Deb t ... 04 .

2 DependencyonCard s ... 64

: V R E T P A H

C CONCLUSION ... 15

Y H P A R G O I L B I

B ... 45

I D N E P P

A X ... 65

l e v o N e h t f o y r a m m u

(11)
(12)

i x

K A R T S B A

. n a w a n u G i t n a y a r d n I a il li c i

C TheImpact soft heConsumerbehaviorRevealed s

a ll e s n i K e i h p o S n i r e t c a r a h C n i a M e h t h g u o r h

t Confession so fShopahoilc.

, a rt s a S s a tl u k a F , s ir g g n I a rt s a S n a s u r u J : a tr a k a y g o

Y Universtia sSanata Dharma ,

. 2 1 0 2

Nove ladalah salah satu karya sasrta yang mengandung kejadian nyata n

a

d rekaan .Isu yang sel ua l didiskusikan adalah tentang ekonomi .Tingkah laku n

e m u s n o

k adalah ha lyang dliakukan oleh orang-orang seitap hair ,dan mereka s

a p e l a s i b k a d

it .Ha lin isepetr ikegiatan sehair-hair .Alasan mengapa penu il s i

p o t h il i m e

m k ini ,adalah karena ekonom imasih memegang peranan penitng l

u d u jr e b g n a y l e v o n h a u b e s n a k r a s a d r e b i n i i s p ir k S . g n a r a k e s a g g n i

h Confession s

c il o h a p o h S a f

o karangan Sophie Kinsella , dan memfokuskan pada Rebecca n

a r e p i a g a b e s d o o w m o o l

B utama ,yang mempunya ikecanduan belanja .Karya a

n e r a k h il i p i d i n i a rt s a

s perliakukonsumentercerminmelalu inoveli n.i

, s i s il a n a i d n a k a g n a y n a h a l a s a m r e p a g it n a k i s a l u m r o f m e m s il u n e P e

s baga ibagian utama dar isk irpsi ini .Yang petrama adalah ,membua tdatfa r k

it s ir e t k a r a k g n a t n e

t dar iRebecca Bloomwood ,yang akan dibag imenjad i itga a

i g a

b n .Yang kedua adalah bagaimana perliaku konsumen tercermin melalu i c

e b e

R caBloomwood .Akiba tdar iperliakukonsumen akanmenjad ipermasalahan i d a j n e m i g a b i d n a k a i n i a g it e k n a i g a b n a d , n a k s a l e ji d n a k a g n a y a g it e

k d ua

n a i g a

b .

n a k a n u g g n e m i n i i s p ir k

S sumbe r buku-buku dan sumbe r internet . n

a k a n u g g n e m n a g n e

D sumber-sumber tiu ,penuil smenemukan beberapa teor i n

a d , i m o n o k e , k it s ir e t k a r a k , r e t k a r a k n a g n e d n a g n u b u h r e b g n a

y perliaku

n e m u s n o

k .Pendekatan sosio-kutlura lhisto irka ldipiilh karena to pik berurusan n

e

d gans osial ,budayadans ejarahyangt ercerminmelaluit okohutama. n

a it il e n e p n a k i a s e l e y n e m h a l e t e

S ini ,penuil sdapa tmenairk kesimpulan . a

g it i d a j n e m d o o w m o o l B a c c e b e R k it s ir e t k a r a k i g a b m e m t a p a d s il u n e

P bagian

a m a t

u .Yangpe tramaadalahmodis ,yangkeduaadalahpenggliabelanja ,danyang t

h a l a d a a g it e

k idak betranggung jawab setra itdak dewasa. Seitap karakteirsitk n

a g n e d n a ti a k r e

b perliaku konsumen .Ha lin idapa tterilha tdar ipenampliannya d

e k g n a Y . a y n u k a l h a k g n it n a

d uaadalah bagaimanaperliaku konsumentercermin s

il u n e P . d o o w m o o l B a c c e b e R i u l a l e

m juga m ne yediakan beberapa kuitpan yang t

a p a

d membukitkan bahwa Rebecca adalah korban dar igaya hidup yang boros . Yang terakhri , Rebecca menghadap i beberapa masalah , sebaga i akiba t dar i

n e m u s n o k u k a li r e

p ,yang merupakan permasalahan keitga .Bagiani nij ugadibag i i

d a j n e

m d ua bagian ,yatiu mempunya ihutang dan ketergantungan pada ka tru .

ti d e r

(13)

1 I R E T P A H C

N O I T C U D O R T N I

.

A Backgroundoft heStudy

e d i s n i s n o it o m e d n a s g n il e e f s s e r p x e o t s y a w y n a m f o e n o s i e r u t a r e ti L

n o n r o n o it c if a e b n a c t I . d n i m s ’ y d o b e m o

s - ifciton .Aworkofl tieraturei sat extt ha t

l a i c e p s a s e s u t a h t e r u tl u c s ti y b d e u l a v s

i language ,and tha taffect speople wtih

. ) 1 : 2 8 9 1 , s n o m m i S d n a s g n i m m u C ( e k a s n w o r i e h t y b d e u l a v e r a t a h t s n o it o m e

ll e w s a , k r o w y r a r e ti l t n e r e f fi d a e k a m l li w e r u tl u c t n e r e f fi D

t r o h s , s y a l p , s m e o p , s l e v o n s a h c u s , e r u t a r e ti l f o s d n i k y n a m e r a e r e h T

e ir o t

s s ,essays ,and j ournals .Here,t hi sundergraduatet hesi swli lexploremore abou t

d e lt it n e k o o b s i h n i n o t n a t S t r e b o R o t g n i d r o c c A . m e h t f o e n

o An Introduciton to

n o it c i

F ,a nove lcan present t hedevelopmen to fa person ,and cancreate a complete

. d lr o w

n

I stead, i tcan also and usually doe spresent i n detali t he developmen to fa g n i v l o v n i p i h s n o it a l e r a r o , n o it a u ti s l a i c o s x e l p m o c e g r a l a r o r e t c a r a h c

l e v o n e h t f o h t g n e rt s r a il u c e p e h T . s r e t c a r a h c w e f a g n o m a s r e t c a r a h c y n a m

p m o c a r e d n e r o t y ti li b a s ti s

i lex subjec tfully ,to create a complex wo lrd .)

4 4 : 5 6 9 1 , n o t n a t S (

e h t n o d n e p e d h c i h w s t n e v e l a n o it c if d n a e u rt h t o b n i a t n o c o s l a n a c l e v o n A

, k o o b s ’ n o t e l g a E y r r e T n o d e t a t s s i tI . y r o t

s LtieraryTheory :anI ntroduciton.

n a h t n e e t x i s e t a l h s il g n E e h t n

(14)

s w e n d n a l e v o N . l a u t c a f d e r e d i s n o c e b o t y l d r a h e r e w s tr o p e r s w e n n e v e

9 1 n o t e l g a E ( l a n o it c if y lr a e l c r o n l a u t c a f y lr a e l c r e h ti e n e r e w t r o p e

r 96 :1 .)

e h t f o e n

O issues tha tarealway sdiscussed i sabou teconomy .I tseems t ha t

k o o b s i h n i d e l e f s u F . R l e i n a D . d e s s u c s i d e b o t g n i d n e o n s a h c i p o t f o d n i k s i h t

d e lt it n

e Economic :Principle so fPoilitca lEconomicalsoclea lrystatedt ha tconsume r

a h e

b v ior is t he t hing t ha tpeople do everydayand canno t ilve wtihout . tI i s ilke t he

d n a e r a fl e w s ’ e n o s e n i m r e t e d e m o c n i y e n o M . g n il l e s d n a g n i y u b t u o b a , y ti v it c a y li a d

a e v a h o t e l p o e p t s o m s e c n e u lf n i y t e i c o s c it s il a ir e t a m s i h T . ) 5 : 8 9 9 1 , d e l e f s u F ( s u t a t s

consume rbehaviorlfiestyleandbecomeaconsumpitveperson.

d e lt it n e k o o b a n i d e t o n o s l a s i

tI Consume rBehaviorbyLeonG .Schfifman

t a h t s e c i v r e s d n a s t c u d o r p e s a h c r u p y a m r e m u s n o c t a h t k u n a K r a z a L e il s e L d n

a they

t c e p x

e wli lsaitsfy the needs ,even these thing sare no tessenita l(Schfifman and

.) 7 : 4 9 9 1 , k u n a K

e c n i s , h s i w s ’ e n o y r e v e t s o m l a s i y e n o m e r o m g n i n r a e , a r e n r e d o m s i h t n I

t u p y m o n o c

e s the impo tran teffor tin daliy lfie .Some o fthe society canno t ilve

t ,r e v o e r o M . e l y t s e fi l t n a g a v a rt x e t u o h ti

w hi smodern era offer smany easy ways t o

g n i p p o h s o g n a c y e h t , m e h t g n i s u y B . d r a c t i b e d d n a d r a c t i d e r c s i m e h t f o e n O . y a p

. e r o m d n e p s d n a , y li s a

e Int he end,t heyj ust r eailzehow mucht heyhave spent ,ove r

t o n n a c y e h T . d r a c t i d e r c e h t f o t i m il e h

t payof fthebill .s

r o i v a h e b r e m u s n o

C tha trecenlty happened i sre lfected i n a famous l tierary

d e lt it n e k r o

w Confession so fa Shopahoilcwhichwa sw irttenbySophieKinsella,t he

t s e b s u o m a

(15)

e r a y e h

t Confession so faShopahoilc ,Shopahoilc Take sManhattan ,Shopahoilc Tie s

t o n K e h

t ,andShopahoilcandSister ,butt hemos tprope roneist hef ris tone ,because

e h t s t n e s e r p e r

ti consume rbehavior.

, ll a r e v

O Confession so fa Shopaho ilctell sabout the majo rcharacte rnamed

e v if y t n e w t a s i e h S . d o o w m o o l B a c c e b e

R -y -ear old ifnancial j ournailsti n Successfu l

n i e b t o n l li w y e h t o s , e c n a n if r i e h t l o rt n o c o t e n o y r e v e t s e g g u s o t s i b o j r e H . s g n i v a S

e v e e h S . e c n a n if f o t r e p x e n a t o n s i e h s , y ll a u t c A . t b e

d nadmtis t hat .How riony tii s ,

n i n o it c i d d a r e h f o e s u a c e b , e c n a n if n w o r e h g n il l o rt n o c n i e l b u o rt s a h f l e s r e h e h s t a h t

r e h t a h t s k n i h t n e v e r e v e n e h S . g n i p p o h s o g o t t n e p s s i y r a l a s r e h f o l l A . g n i p p o h s

. e l b u o rt g i b a o t n i r e h g n ir b l li w t i b a h

n o s a e r e h

T why t he wrtie rchoose sConfession so fa Shopahoilc si t hat the

d n a s u o r o m a l g a e v a h o t s d n e t y t e i c o s e h t e r e h w , n o d n o L n i e c a l p n e k a t s i g n it t e s

d o o w m o o l B a c c e b e R , l e v o n s i h t f o r e t c a r a h c r o j a m e h t , e r e H . e l y t s e fi l t n a g a v a rt x e

a r a h c e h t f o h t o b s t n e s e r p e

r cte irsitc .s

.

B ProblemFormula iton

s i e r e h , d e n i a l p x e s a h r e ti r w e h t t a h t y d u t s e h t f o d n u o r g k c a b o t g n i d r o c c A

. d e z y l a n a e b l li w h c i h w n o it a l u m r o f m e l b o r p e h t

.

1 Howi st hemaincharacte rdepicted?

.

2 Howi st heconsume rbehaviorre lfectedi nt hemaincharacter?

.

(16)

.

C Objec itve soft heStudy

o t d e s u e b l li w h c i h w s n o it a l u m r o f m e l b o r p e e r h t s n i a t n o c y d u t s s i h T

t I .r e t c a r a h c n i a m e h t e b ir c s e d o t s i e v it c e j b o t s ri f e h T . c i p o t e h t t u o b a e r o m e r o l p x e

s

i usedt oknowdeepe rabou tRebeccaBloomwood .A tfe rknowinghe rcharacte irsitc s

e h t w o h t u o b a s i h c i h w , e v it c e j b o d n o c e s e h t o t e v o m l li w r e ti r w e h t , y l p e e d

r o i v a h e b r e m u s n o

c is r e lfectedi n t he main character .The t hrid objecitve i s t o know

f o s t c a p m i e h

t theconsume rbehaviortowardt hemaincharacterhersel .f

.

D De ifni itono fTerms

s i h t n i d e s u e r a t a h t s m r e t f o s n o it i n if e d e m o s s e d i v o r p r e ti r w e h T

d n a s g n i d n a t s r e d n u s i m e m o s d i o v a o t e n o d s i s i h T . s i s e h t e t a u d a r g r e d n u

.s n o it a t e r p r e t n i s i m

.

1 ConsumerBehavior

m a ir r e M m o r f n e k a t s i r o i v a h e b r e m u s n o c f o n o it i n if e d e h

T -Webste rin

y n a p m o C a i n n a ti r B a i d e p o l c y c n

E . tI i ssaid t ha tconsume rbehavior si an i ncreasing

n o it p m u s n o

c o f good s i s economically desriable (http://www.mer iram

-/ y r a n o it c i d / m o c .r e t s b e

w consume rbehavior .)

.

2 Shopahoilc

e h t s a h t i t u b , y r a n o it c i d e h t n i y n a d n if t o n n a c r e ti r w e h t , d r o w s i h t r o F

x if f u

(17)

y r a n o it c i

D , t he word workahoilc mean sperson who ha ssrtong desrie t o work hard

x if f u s e h T . ) 6 7 3 1 : 5 9 9 1 , y b n r o H ( g n i k r o w p o t s o t t l u c if fi d s i t i s d n if d n

a –hoilc

n a c r e ti r w e h t ,s i h t m o r f o S . ti p o t s t o n n a c d n a g n i h t e m o s f o e ri s e d g n o rt s a s n a e m

h s d r o w e h t t a h t y a

s opahoilc mean ssomeone who ha sa srtong desrie to shop and

(18)

6 I I R E T P A H C

W E I V E R L A C I T E R O E H T

.

A Reviewo fRelatedStudies

s e i d u t s d e t a l e r f o s w e i v e r e m o s s e d i v o r p r e ti r w e h t , h c r a e s e r s i h t tr o p p u s o T

d e t n ir p m o r

f source sonly .Overall ,all t her eviews f ocu sabout t hemain character i n

. d o o w m o o l B a c c e b e R , l e v o n s i h

t Thewrtie ronlyt akes f rompreviou sUndergraduate

.s e c r u o s e l b a il e r e r a y e h t e s u a c e b s i s e h T

n

I Confession so fa Shopahoilc ,Becky’ satttiude toward money i sbad y b y e n o m e r o m d n a e r o m d n e p s o t e ri s e d r e h p o t s t o n n a c e h s e s u a c e b

e g u h o t r e h s g n ir b d r a c t i d e r c a r e h g n ir e f f o f o y ti li c a f k n a b e h T . g n i p p o h s

e b l li w d r a c t i d e r c r e h g n i s u f o t c e f f e e h t t a h t k n i h t t o n s e o d e h s t s ri f t A . t b e d

h t ll a l it n u d a b o

s ebill srfomt hebankar irvedt oher( Nandini ,2006 :41 .)

r e h n i i n i d n a N m u r g n i n a i d i d i

W Undergraduate Thesi senitlted Criitcism t o

s a ll e s n i K e i h p o S d n a c il o p o m s o C s o li l e D n o D n i y t e i c o S c it s i r e m u s n o C

s i s y l a n A e v it a r a p m o C a : c il o h a p o h S a f o s n o i s s e f n o

C stated tha tRebecca use sthe

t I . g n i p p o h s s i h c i h w , y b b o h r e h t r o p p u s o t k n a b e h t m o r f y ti li c a

f i sa re lfeciton o f

r o i v a h e b r e m u s n o

c which Rebeccaha .sUsing acredi tcard t oo o tfenuntli i tgets t he

b e d n i e b l li w s r e m o t s u c e h T . s t c a p m i d a b g n ir b n a c t i m

il t ,moreove r fit heyare no t

.t b e d e h t f f o y a p o t e l b a

a n o d n u o f s i w e i v e r r e h t o n

A Thesi s o f Ast ird Khariunnisa . In he r

d e lt it n e s i s e h t e t a u d a r g r e d n

u Saitrica lRepresentaiton of t he l ate 20th Cosmopoltian

i c it i r C l a e v e R o t a c c e b e R h g u o r h t n e e S n e m o W n o d n o

(19)
(20)

f o y r o e h t s i e n o d ri h

t compulsive consumpiton ,and t he l as tone i s t heory o fcredi t

. d r a c t i b e d d n a d r a c

.

1 Theoryo fCharacter

m o r f d e t o u q s i h c i h w r e t c a r a h c t u o b a s i y r o e h t t s ri f e h

T A Glossary o f

s m r e T y r a r e ti

L byAbrams .Thi sonei sf o ranalyzingt hemaincharacteri nt hi snovel .

.r e t c a r a h c n i a m e h t n o s e s u c o f h c r a e s e r s i h t e s u a c e b n e s o h c s i r e t c a r a h c f o y r o e h T

d n a k o o lt u o s i h n i d e g n a h c n u r o ” e l b a t s “ y ll a it n e s s e n i a m e r y a m r e t c a r a h c A

k r o w e h t f o d n e e h t o t g n i n n i g e b e h t m o r f ,s n o it i s o p s i

d ,o rhemayundergoa

n a f o t l u s e r a s a r o t n e m p o l e v e d l a u d a r g a h g u o r h t r e h ti e e g n a h c l a c i d a r

.) 0 2 : 1 8 9 1 , s m a r b A ( s i s ir c e m e rt x e

r e ti r w e h t , y r o e h t s i h t g n i y l p p a y B . s i s e h t s i h t n i d e il p p a e b n a c y r o e h t s i h T

e r a c c e b e R f o r e t c a r a h c e h t r e h t e h w l a e v e r n a

c main sstable f romt he beginning unit l

s e g n a h c r e t c a r a h c r e h r e h ti e r o , y r o t s e h t f o d n e e h

t ,andi fhe rcharacte rchange ,st he

.r e h e c n e u lf n i t a h t s r o t c a f e h t e r a t a h w t u o d n if l li w r e ti r w

t n e r e f fi d e v a h l li w r o h t u a r e h t o n

A idea about theory of character .Fo r

d e lt it n e k o o b a e t o r w o h w n o t n a t S t r e b o R , e l p m a x

e An Introduciton t o Ficiton .He

s i h s i s e o d e h s a g n i v a h e b r o f n o s a e r s ’ r e t c a r a h c a t a h t e t o r

w moitvaiton .Thespeci ifc

n o it a v it o m c i s a b e h T . s u o i c s n o c n u e b n a c t i d n a , n o s a e r e t a i d e m m i e h t s i n o it a v it o m

e u l c w e n h c a e t e l t h g i m r e d a e r d e c n e ir e p x e n A . r e t c a r a h c l a r e n e g s i h f o t c e p s a n a s i

t n u n o it a t e r p r e t n i l a n if a g n i d i o v a d n a , n o i s s e r p m i s i h y fi l a u

q i lhe ha sseen al lthe

e c n e d i v

(21)

s d o o W . H l e u m a S d n a r e g r e b r h o R y r a M o t g n i d r o c c a , o s l

A ,Jri n t hei rbook

d e lt it n

e Reading and Wri itng abou t Ltierature , characte r may have paritcula r

s s e c o r p e h T . r e h t o e h t m o r f m e h t h s i u g n it s i d t a h t s e t u b ir tt a l a c i s y h p d n a s e it il a n o s r e p

t s a h h c i h w n o it a z ir e t c a r a h c d e ll a c s i r o h t u a y b r e t c a r a h c a g n it a e r c f

o wo p irncipa l

, s e c n a r a e p p a l a c i s y h p e b ir c s e d o t s n a e m t c e ri d s i e n o t s ri f e h T . g n i z ir e t c a r a h c n i s y a w

c it a m a r d s i e n o d n o c e s e h T . c t e , r o l o c r i a h , r o l o c n i k s , t h g i e w , t h g i e h e h t d e d u l c n i

c e h t g n i c a l p n o d e s a b r e t c a r a h c a e z ir e t c a r a h c o t y a w e h t s i h T . s n a e

m haracte rin

s k a e p s d n a s e v a h e b e h r o e h s y a w e h t y b s i e h r o e h s t a h w w o h s o t s n o it a u ti s n i a tr e c

s d o o W d n a r e g r e b r h o R

( , 1971 :20 .)

n i d n u o f s i y r o e h t r e h t o e h

T Understanding Unseen :A n Introduciton to

l e v o N d n a y r t e o P h s il g n

E by M .J .Murphy .There are nine way stha tcan give a

s a , k r o w a n i s c it s ir e t c a r a h c s ’ e n o e m o s g n i z y l a n a n i g n i d n a t s r e d n u r e tt e b d n a r e r a e l c

.s w o ll o f

.

a Persona lDesc irpiton

h c u s , s li a t e d e h t m o r f n e e s e b n a c t I . s e h t o l c d n a s e c n a r a e p p a s ’ n o s r e p a g n i b ir c s e D

.s e y e d n a , n i k s , e c a f e h t s a

.

b Character sass eenbyanother

t e g n a c r e d a e r e h t o s ,r e h t o n a f o s n o i n i p o d n a s e y e e h t h g u o r h t r e t c a r a h c a g n i b ir c s e D

. e g a m i d e t c e lf e r e h t

.

c Speech

e h t r o f e u l c a s a h c u s s i ti y a s e l p o e p t a h w y b r e t c a r a h c e h t o t n i t h g i s n i n a g n i v i g y B

(22)

.

d Pas tLfie

.r e t c a r a h c e h t m o r f s t n e v e r o e fi l t s a p e h t g n i w o n k y b e u l c a g n i v i G

.

e Conversaitono fothers

e h t t u o b a y a s y e h t t a h w d n a , e l p o e p r e h t o f o s n o it a s r e v n o c e h t y b e u l c a g n i v i G

.r e t c a r a h c

.f Driec tComment

c a r a h c s ’ n o s r e p a n o t n e m m o c g n i v i g r o g n i b ir c s e

D te rdrieclty.

.

g Thought

t a h w g n il l e t d n a , t u o b a g n i k n i h t s i n o s r e p a t a h w s i ti e c n i s d e s u s i e g d e l w o n k t c e ri D

. g n i k n i h t e r a s r e h t o e h t

.

h Manne irsm

l l e t o t l u f e s u e b n a c t I . s e i s a r c n y s o i d i r o , s ti b a h , r e n n a m e h t g n i w o n k y b g n i b ir c s e D

c a r a h c e h t t u o b a g n i h t e m o

s t e.r

.i Reacitons

f o s d n i k n i a tr e c o t s t c a e r n o s r e p t a h t w o h g n i w o n k y b r e d a e r o t e u l c a g n i v i G

1 6 1 : 2 7 9 1 , y h p r u M ( s t n e v e d n a s n o it a u ti

s -173 .)

.

2 Theoryo fConsumerBehavior

r e ti r w e h t t a h t y r o e h t t x e n e h

T wli luse i staken from Consume rBehavio r

g n i v a H g n i y u

B and Being which wa sw irtten by Michae lR .Solomon .He clea lry

t a h t e t o r

w consume rbehavior i sphysiologica lo rpsychologica lwhich depend on

(23)

T . n o it p m u s n o c r e h r o s i h r e v

o heproduct sconrtolt heconsumer( Solomon ,2009 :31

-.) 3 3

e z ir e t c a r a h c o t s t n e m e l e n o m m o c e e r h t d e n o it n e m o s l a n o m o l o S . R l e a h c i M

it c u rt s e d r o e v it a g e n y n

a veconsume rbehavio ranexpe irencesrtongf eeilng sofr egre t

.) 3 3 : 9 0 0 2 , n o m o l o S ( d r a w r e tf a t li u g r o

By understanding t he t heory from Michae lR .Solomon,t he wrtie rcan say

r e tf a t h g ir , tl i u g r o t e r g e r f o g n il e e f g n o rt s a e t a e r c n a c r o i v a h e b r e m u s n o c t a h t

. g n i p p o h s

k o o b r i e h t n i k u n a K r a z a L e il s e L d n a n a m f fi h c S . G n o e L , e r o m r e h tr u F

d e lt it n

e Consume rBehavior said tha tconsume rbehavio ri sthe study o fmaking

, s m e ti d e t a l e r n o it p m u s n o c n o ) tr o f f e , y e n o m , e m it ( s e c r u o s e r ri e h t d n e p s o t s n o i s i c e d

e d u l c n i h c i h

w what ,why ,when ,wheretheybuy ti(1994 :7).

d e lt it n e k o o b a o t g n i d r o c c

A Consume rBehavior by Wliilam D .Well sand

e d u l c n i t h g i m r o i v a h e b r e m u s n o c , y k s n e r P d i v a

D someway .s

o t e d i c e d s r e m u s n o c ) 1 ( h c i h w n i s y a w e h t s e d u l c n i r o i v a h e b r e m u s n o C

t a h t s e c i v r e s d n a s t c u d o r p e m u s n o c d n a y u b o t y e n o m d n a e m it r i e h t d n e p s

s r e t e k r a m ) 2 ( ; s d e e n r i e h t y f s it a s l li

w rtyt o offe rproduct sand services t ha t y c il o p c il b u p ) 3 ( d n a ; m e h t m o r f y u b l li w y e h t t a h t o s s r e m u s n o c y f s it a s l li w

s n o it a l u g e r d n a s w a l e h t d n a , s r e t e k r a m , s r e m u s n o c e c n e u lf n i o t y rt s r o t c a

: 6 9 9 1 , y k s n e r P d n a s ll e W ( s r e t e k r a m d n a s r e m u s n o c t c e f f a t a h

t 5 .)

d e lt it n e k o o b s i h n o e t o r w e h h c i h w n o it i n if e d r e h t o n a d a h e k li W . L m a il li W

r o i v a h e B r e m u s n o

(24)

f o g n i s o p s i d d n a , g n i s u , g n i y u b , g n i s o o h c n i e g a g n e e l p o e p s e it i v it c a l a c i s y h p d n a

d n a s t c u d o r

p servicess oast os aitsfyneed sanddesrie( Wlike ,1994 :14 .)

r e m u s n o c f o s c it s ir e t c a r a h c e h t d e z ir a m m u s e h , e k li W . L m a il li W y b o s l A

.s y e k n e v e s o t n i r o i v a h e b

.

1 Consume rbehaviori smoitvated. .

2 Consume rbehaviori nclude smanyacitviite .s .

3 Consume rbehaviori saproces .s .

4 Consume rbehavio rva iresi n itmingandcomplextiy. .

5 Consume rbehaviori nvolve sdfiferentr ole .s .

6 Consume rbehaviori si n lfuencedbyexternalf actor .s .

7 Consume rbehavio rdfifersf o rdfiferen tpeople( Wlike ,1994 :14 .)

r w e h t , y r o e h t s i h t g n i s u y

B tie rha san understanding abou tsome kind o f

r e m u s n o c t a h t y a s n a c r e ti r w e h t , tr o h s n I . r o i v a h e b r e m u s n o c f o s c it s ir e t c a r a h c

d n a g n i m it n i y r a v , s r o t c a f l a n r e t x e y b d e c n e u lf n i s i h c i h w s s e c o r p a s i r o i v a h e b

e h T . s e it i v it c a y n a s e d u l c n i ti d n a , y ti x e l p m o

c appilcaiton wli lbe found i n Chapte r

o F u .r

t u o b a y r o e h t r e h t o n a t u o s d n if o s l a r e ti r w e h

T consume rbehavior which

d e lt it n e k o o b a n o d e s a b s i s i h T . fl e s ti r o i v a h e b d r o w e h t f o n o it i n if e d e h t n o s e s u c o f

y g e t a r t S g n it e k r a M d n a r o i v a h e B r e m u s n o

C ,which wa swritten by Pau lPete rand

l a c i s y h p s ’ r e m u s n o c a s a d e r e d i s n o c e b n a c r o i v a h e b t a h t e t o r w y e h T . n o s l O . C y r r e J

o t g n i d r o c c a , e r o m r e h tr u F . s r e h t o y b d e r u s a e m d n a e v r e s b o y lt c e ri d n a c t i d n a s n o it c a

p o h s : e s e h t e b n a c r o i v a h e b f o d n i k s i h t f o s e l p m a x e e h t , m e h

t ping a tstore so ron

(25)
(26)

l a n o it c n u f r o e l b a r u s a e l p r o f o s l a t u b , s d e e n r i e h t r o f y l n o t o n s i g n i p p o h s n e h w e m it

, g n i p p o h s o g y e h t n e h w s n a e m o s l a t I . k s a

t i tdoe smean t hat t hey do really need t o

g n i h t e m o s y u

b ro ti migh tbef o rpleasureonly.

s r e m u s n o c s e m it e m o s y h w s n o s a e r e h t e b o s l a n a c s i h

T lose thei rconrtol i n

e r a y e h t f i y ll a i c e p s e , g n i h t y r e v e y u b m e h t s e k a m g n i p p o h s d e n n a l p n U . g n i p p o h s

c il o h a p o h s a y ll a c i s a

b .Steine rand Shaprio meniton sin thei rbook enitlted Money

g n i k n a B d n

a tha tmos tofi ndividuals t hink ,count ,and deal i nmoneyt erms ,because

s t c e p s a y r a t e n o m h ti w l a e d s m e l b o r p c i m o n o c

e (1953 :3 .)

.

4 Theoryo fCredi tCardandDebi tCard

g n i y a p n i s y a w t s e i s a e e m o s s r e f f o a r e n r e d o m s i h

T al lstuff ,especially i n

I . n o d n o

L n London ,mos lty people are so trendy .They wea rbette rclothes ,bette r

; s g a b d n a

h becauset hesearehowtheyarej udged ,andhowt heyj udgeothers .Money ,

u o b a k l a t y ll a u s u y e h t c i p o t e r a e c a l p r e g g i b a d n a e c a l p a g n i y u

b t .Lfiei sexpensive

(http/:t/hehappinessprojecltondon.wordpres .scom/2010/02/07/curb-your-consume r

r o i v a h e

b / .)

t o n o d e l p o e p , s y a d a w o

N havet ob irngas umo fmoneywhent heyaregoing

a g n ir b o t d e e n t s u j y e h T . s e c i v r e s r o s t c u d o r p e m o s e s a h c r u p d n a g n i p p o h s o g o t

, e n o d s i y e n o m t u o h ti w n o it c a s n a rt e h t e c n O . d r a c t i b e d r o d r a c t i d e r c s i ti r e h ti e ; d r a c

n I .s ri e h t e r a s t c u d o r p e h t ll a d n

a ordert oeasemore,s omes tore salsoprovide scredi t

w o h s i e r a h s o t g n i o g s i r e ti r w e h t t a h w , e r e H . e n i h c a m d r a c t i b e d r o e n i h c a m d r a c

(27)
(28)

d e ti m il n i t b e d e h t r o f y a p o t s r e m o t s u c s k s a r o t c e ll o c t b e d e h

t itme and ce train

.t n u o m a

.

C Theore itca lFramework.

d n a r e t c a r a h c f o y r o e h t e r a y e h T . s e ir o e h t r u o f s e s u r e ti r w e h t y d u t s s i h t n I

f o y r o e h t , n o it a z ir e t c a r a h c f o y r o e h

t consume r behavior , theory o f compulsive

consumpiton ,andt hel as tonei st heoryo fcredi tcardanddebi tcard .Each t heo iresi s

n i d e t a l u m r o f n e e b s a h t a h t m e l b o r p h c a e r e w s n a o t y e k e h

t Chapte rO .n e

r e r a e l c t e g o t r e t c a r a h c f o y r o e h t e h t d n if o t s d e e n r e ti r w e h t , t s ri f t A

r e tt e b s c it s ir e t c a r a h c s ’ a c c e b e R g n i d n a t s r e d n u n i p l e h o t d n a n o it a m r o f n

i .Then, t he

s a h a c c e b e R w o h n o s s e c o r p e h t l a e v e r o t , n o it a z ir e t c a r a h c f o y r o e h t e h t s e k a t r e ti r w

e m o s m o r f n e e s e b n a c t I .s y a w e n i n e s o h t g n i y l p p a y b s c it s ir e t c a r a h c f o s d n i k e s o h t

r e h m o r f a c c e b e R f o s c it s ir e t c a r a h c e n if e d o t e l b a s i r e ti r w e h T . s t c e p s

a physica l

. c t e , s r e h t o f o n o it a s r e v n o c , s r a e w e h s t a h w , s e c n a r a e p p a

d n a t s r e d n u o t s p l e h t I . r o i v a h e b r e m u s n o c f o y r o e h t s i y r o e h t d n o c e s e h T

s ’ a c c e b e R t u o b a n i a l p x e o t d e s u o s l a s i s i h t d n a , r o i v a h e b s ’ a c c e b e R t u o b a e r o m

a t s i y r o e h t s i h T . c il o h a p o h s g n i e

b ken from many sources ,in orde rto have more

. g n i d n a t s r e d n u

t e k il s m e e s , n o it p m u s n o c e v i s l u p m o c f o y r o e h t s i h c i h w , y r o e h t d ri h t e h

T he

r e m u s n o c f o y r o e h t h ti w e m a

s behavior ,but t his t heory give sdeepe ranalysi sabou t

e b n a c s i h T . g n i p p o h s d n a c il o h a p o h

s a help o fanswe irng the second and thrid

(29)

, e v o b a d e n i a l p x e s A . d r a c t i b e d d n a d r a c t i d e r c f o y r o e h t ,t s a e l t o n t u b t s a L

f f u t s g n i y a p n i s s e n i s a e e v i g y e h

t ,especially in big ctiy .Thi stheory i susefu lto

d d a e r a e l p o e p e m o s y h w e r o l p x

e ictedt ot heset wocards ,andt heyhaveani mpo tran t

(30)

8 1

I I I R E T P A H C

Y G O L O D O H T E M

.

A Objec toft heStudy

d e lt it n e l e v o n a s i y d u t s s i h t n i t c e j b o e h

T Confession so fa Shopahoilc

K U d lr o w s n a r T y b d e h s il b u p t s ri f s a w t I . a ll e s n i K e i h p o S y b n e tt ir w s a w h c i h w

c il o h a p o h S e h t d e h s il b u p n e h t r o h t u a e h T . s e g a p 0 5 3 s a h t i d n a , 0 0 0 2 n i n o it i d E

f o s t s i s n o c h c i h w , s e ir e

s Confession so fa Shopahoilc ,Shopahoilc Take sManhattan ,

e i T c il o h a p o h

S st heKno,tand ShopahoilcandSi tser .The othe rnovel sshe wroteare

? t e r c e S a p e e K u o Y n a

C ,Remembe rMe? ,The Undomesitc Goddess ,and Twenite s

l r i

G .Thi sshopahoilc seire sbrough tSophie Kinsella t o be t he UK bestselle r ilst i n

h t e n o e h T . 0 0 0 2 r e b m e t p e

S a tcame to big screen in February 13th 2009 wa sonly

c il o h a p o h S a f o s n o i s s e f n o

C .Ther esponse swerequtiegood.I tstarred byI slaFishe r

. n o d n a r B e k u L s a y c n a D h g u H d n a d o o w m o o l B a c c e b e R s a

e fi l a w o h s o t s t n a w r o h t u a e h t ,l e v o n s i h t g n it ir w y

B -story abou ta woman

o t e m o c t a h t s m e l b o r p e h t ll a h ti w s l a e d e h s w o h d n a , g n i p p o h s o t d e t c i d d a s i o h w

r e tt e l a s t e g e h s t a h t t u o s d n if d o o w m o o l B a c c e b e R n e h w s tr a t s y r o t s e h T . e fi l r e h

it ir w s i b o j e s o h w t s il a n r u o j l a i c n a n if d l o s r a e y 5 2 a s i e h S . k n a b h c i w d n E m o r

f ng

s i e h s t a h t y n o ri n a s i ti t u b , e c n a n if n w o r i e h t e g a n a m o t w o h e n o y r e v e l l e t o t s e l c it r a

e m it y r e v E . ti m il e h t s t e g t i li t n u , n e tf o o o t d r a c t i d e r c r e h s e s u e h s e s u a c e b t b e d n i

(31)

.

B Approachtot heStudy

e h t n o s e s u c o f h c i h w s i s e h t e t a u d a r g r e d n u s i h t f o c i p o t e h t n o d e s a B

r o i v a h e b r e m u s n o

c whichi shappenedi nt hesociety,t hewrtie rdecidest ot akesocio

l a c ir o t s i h d n a , e r u tl u c , l a i c o s h ti w s l a e d s i h t e s u a c e b , h c a o r p p a l a c ir o t s i h l a r u tl u c

p p

a roach.

o i c o s s i t s e r e t n i r o j a m e s o h w s c it ir

C -cutlura lhisto irca lapproach i nsist t ha t t a h t n o it a z il i v i c e h t o t e c n e r e f e r n i s i k r o w l a e r e h t e t a c o l o t y a w y l n o e h t

a f o s n o it c a d n a s e d u ti tt a e h t s a n o it a z il i v i c d e n if e d y e h T . ti d e c u d o r p

f o p u o r g c if i c e p

s peopleand poin toutt hat l tieraturet aket hese atttiude sand .)

9 : 1 7 9 1 , s d o o W d n a r e g r e b r h o R ( s r e tt a m t c e j b u s e h t s a s n o it c a

m o r f n e k a t s i h c i h w e v o b a n o it a t o u q e h t m o r

F Reading and Wriitng abou t

e r u t a r e ti

L byRohrberge rand Wood ,st hewrtie rcan sayt ha tsocio-cutlura lhisto irca l

e h t o t d e t a l e r e r a m e h t f o l l A . s e d u ti tt a e h t d n a e fi l fi y a w e h t h ti w s n r e c n o c h c a o r p p a

r o i v a h e b r e m u s n o

c which i sthe representaiton o fthe lfiestyle in London ,the ctiy

e h t h g u o r h t n e e s e b n a c t I . e c a l p s e k a t l e v o n s i h t e r e h

w maincharacteri nt hi snove.l

o i c o

S -cutlura l histo irca l approach i s chosen because the topic in thi s

d e t c e lf e r e r a m e h t f o l l A . y r o t s i h d n a , l a r u tl u c , o i c o s s n r e c n o c s i s e h t e t a u d a r g r e d n u

.l e v o n e h t f o t o l p e h t d n a r e t c a r a h c n i a m e h t h g u o r h t

.

C Methodoft heStudy

s ’ a ll e s n i K e i h p o S , fl e s ti l e v o n e h t e r e w y d u t s s i h t f o s e c r u o s y r a m ir p e h T

c il o h a p o h S a f o s n o i s s e f n o

(32)

s u o i v e r p e m o s d e s u o s l a r e ti r w e h t , e s r u o c f O . y r a r b il m o r f e r o m d e h c r a e s

t e t a u d a r g r e d n

u hesist ha tha sanalyzedt hi sworkbefore .Theywereveryusefu.l

. k o o b s i h t d n if o t d e d e e n r e ti r w e h t , t s ri f t A . g n o l e ti u q e r e w n e k a t s p e t S

. y l p e e d y r o t s e h t d n e h e r p m o c o t , e l b i s s o p s a y n a m s a k o o b e h t d a e r r e ti r w e h t ,t x e N

e lt it e h t g n it a e r c , t a h t r e tf

A and t he problem formulaiton ,based on what t he wrtie r

. d o o t s r e d n u

e r a y e h T . s e c r u o s n i a m e h t s a s e c r u o s d e t n ir p d e s u s i s e h t e t a u d a r g r e d n u s i h T

’ s m a r b

A AGlossary o fLtieraryTerms ,Rober tStanton’ sAnI ntroduciton t oFiciton ,

s ’ n o t e l g a E y r r e

T Ltierary Theory :an I ntroduciton ,Mary Rohrberger’ sReading and

e r u t a r e ti L t u o b a g n it i r

W ,and Murphy’ sUnderstanding Unseen :an Introduciton t o

l e v o N d n a y r t e o P h s il g n

E .

s i k r o w s i h t t a h t g n ir e d i s n o c , o o t l u f e s u y r e v e r e w s k o o b c i m o n o c e e m o S

e r a d e s u e r e w h c i h w s k o o b e h T . c i m o n o c e o t d e t a l e r w o h e m o

s Consume rBehavior

, y k s n e r P d i v a D d n a s ll e W . D m a il li W y

b Consume rBehavior :Buying ,Having ,and

g n i e

B byMichae lR .Solomon ,Consume rBehaviorbyLeonG .SchfifmanandLesile

, k u n a K r a z a

L Persona lFinance by Jack R .Kapoor ,Le sR .Dlabay ,and Rober tJ .

e n o t s a l e h t d n a , s e h g u

(33)

1 2

V I R E T P A H C

S I S Y L A N A

r e ti r w e h t , r e t p a h c s i h t n

I w ill answe rand explain the problem stha thave

n i d e t a l u m r o f n e e

b Chapte rOne .The wrtie rha sarleady formulated t hree problems ,

. s tr a p e e r h t o t n i d e d i v i d e b l li w r e t p a h c s i h t o

s Frist ,the wrtie rw li l ils tthe

n i a m e h t f o n o it a z ir e t c a r a h c d n a s c it s ir e t c a r a h

c character ,Rebecca Bloomwood .

, d n o c e

S the wrtie rwil ldiscus show the consume rbehavior i sre lfected through

t s a l e h T . d o o w m o o l B a c c e b e

R ist hei mpacts fo consume rbehaviorthrough Rebecca

d o o w m o o l

B .

.

A T Che haracteris itc so fRebeccaBloomwood

c i p o t n i a m e h

T tha twli lbediscussedi nt hi sundergraduatet hesisi st hemain

s c it s ir e t c a r a h c s ’ a c c e b e R f o t s il a e v a h o t l a it n e s s e s i ti s k n i h t r e ti r w e h t o s , r e t c a r a h c

f o t s i s n o c h c i h w , s tr a p e e r h t o t n i s c it s ir e t c a r a h c e h t d e d i v i d r e ti r w e h T . t s ri f

a p o h s , e l b a n o i h s a

f hoilc ,and riresponsible and i mmature .In t hi spar,t t he wrtie rwli l

.l e v o n e h t m o r f d e t o u q e r a h c i h w s f o o r p e m o s e d i v o r p l li w d n a , e n o y b e n o n i a l p x e

.

1 Fashionable

d i a s k o o b s i h n i y h p r u

M t hat the characteirsitc sfrom a person can be

r o s i h m o r f d e b ir c s e

d he rappearances ,and t he detalis ,such a sface ,skin ,and eye s

y t n e w t a s A . ) 1 6 1 : 2 7 9 1

(34)
(35)
(36)

n e h

W the selle rmeniton stha tthe bow lwa sincluded in E lle Decoraiton ¸

e s u a c e b , d n i m r e h s e g n a h c y l n e d d u s a c c e b e

R Ellei saf amou sfashionmagazine .A sa

t i s e v e il e b e h S . t a h t s y u b y ll a n if e h s , s g n i h t d e d n a r b h ti w d e s s e s b o s i o h w n a m o w

a e r o m t e g r e h e k a m l li

w ttenitons f romothe rpeople ,and shef eels i ncredibly styilsh

. y d n e rt d n a

s i s i h T . s g n i h t d e d n a r b e m o s f o e r a w a o s l a s i e h s , n a m o w e l b a n o i h s a f a s A

s e il p p a y lt e r c e s e h s n e h w n w o h

s fo ra j ob i n Wliilam Green; t op Ctiyhead-hunters ,

w e l p o e p w o h s e c it o n e h s

“ ho work there are so fashionable .She i simpressed tha t

e h s y h w s i t a h T . l e b a L i n a m r A o ir o p m E s r a e w , t n a t s i s s a e h t , y m

A wonderswha tJi ll ,

.) 2 6 1 : 0 0 0 2 , a ll e s n i K ( ” .r a e w l li w , s s o b e h t

.

2 Shopahoilc

d e il p p a e b n a c y h p r u M y b d e t s e g g u s s i h c i h w n o it a z ir e t c a r a h c f o y r o e h t e h T

g n i h t e m o s l l e t n a c m s ir e n n a m , d i a s y h p r u M . s c it s ir e t c a r a h c f o d n i k s i h t n i a l p x e o t

o s s i a c c e b e R , e v o b a d e t a t s s a h r e ti r w e h t s A . ) 3 7 1 : 2 7 9 1 ( r e t c a r a h c e h t t u o b a

s y a w l a d n a d e s s e s b

o craving fo rbranded stuff .Fo rher ,purchasing and wea irng

d e d n a r

b stuff can increase he r presitge . Even the stuf f tha t she purchase s i s

e h s f f u t s e h t s t s il a c c e b e R , y r o t s e h t f o g n i n n i g e b e h t n I .l a it n e s s e o o t t o n s e m it e m o s

i b e h t t o g e h s n e h w t h g u o b s a

h llf rombank.

h ti m S H

W (well ,tha’t sOK .Everyone need sstaitonery) ,Oddbins (botlte o f e

n i

w essenital) ,Ou rPrice(Ou rP irce?Ohyes .ThenewCharlatan salbum . ?

I t n d i d t a h t e v a h o t d a h I , ll e

(37)

(expensivebut i twa sone- ffo ) ,Rugst oriches (what? Ohyes .Stupid rug.) , a

z n e S a

L (sexy underwea rfo rdate wtih James) ,Agen tProvocateur (even ti

d e d e e n I e k i L s e m a J h ti w e t a d r o f r a e w r e d n u r e i x e

s ). ,BodyShop (thats kin

e s u t s u m I h c i h w g n i h t r e h s u r

b ) ,Next (fairly boring whtieshirtbuti twa s e

l a s e h t n

i )( Kinsella ,2000 :7- )8

t o n s i s y u b e h s f f u t s e h T . c il o h a p o h s a s i a c c e b e R t a h t s e v o r p e v o b a t s il e h T

e h S . c il o h a p o h s t r a m s a t o n y ll a e r s i e h s t a h t s e v o r p t I . t n e g r u t o n d n a , l a it n e s s e

a p d n a , g n i h t y r e v e s e s a h c r u

p y sbycredi tcards ,wtihou tevenconside irngt he irskss he

.t e g y a m

e z i n g o c e r o t n g i s a e b n a c t u o b a g n i k n i h t s i n o s r e p a t a h w t a h t d l o t y h p r u M

s e o g e h s n e h w t h g u o h t r e h s e s u a c c e b e R , e r e H . ) 1 7 1 : 2 7 9 1 ( s c it s ir e t c a r a h c s ’ e n o e m o s

n i m o m r e h h ti w t u o g n i g n a

h Surrey .Sher emind shersel fnott obuyanything ,butt he

s t s e g g u s e h s d n a , h c a e r o f 0 5 . 1 £ t s o c h c i h w s d r a c n e t s y u b e h S . o s y a s t o n s e o d t c a f

c i m a r e c e u l b s u o e g r o g a s y u b o s l a e h s , n e h T . s d r a c d e e n s y a w l a l li w e h s t a h t fl e s r e h

p e l e e lt ti l h ti w r e d l o h t n a l

p hant sgoingr ound ti( Kinsella ,2000 :49 .)

e h t g n i c a l p y b n e e s n e e b n a c n o it a z ir e t c a r a h c , d i a s s d o o W d n a r e g r e b r h o R

s e v a h e b e h s y a w e h t y b s i e h s t a h w w o h s o t n o it a u ti s f o d n i k n i a tr e c a n i r e t c a r a h c

.) 0 2 : 1 7 9 1 (

a t s b o n a n u r e v ’I h g u o h t s a l e e f y lt s e n o h

I cle course t o ge there .In fact , I r e v e n t r a e h y M . y ti v it c a r a l u c s a v o i d r a c a s a g n i p p o h s t s il d l u o h s y e h t k n i h t

, a ll e s n i K ( n g i s ” t n e c r e p 0 5 y b d e c u d e r “ a e e s I n e h w s e o d t i s a t s a f s a s t a e b

(38)

Referensi

Dokumen terkait

Sinusoid hepatik merupakan kapiler darah yang memiliki permeabilitas tinggi yang terletak diantara jejeran hepatosit yang memperoleh darah teroksigenasi dari cabang

Dari berbagai uraian dapat disimpulkan bahwa keadilan organisasi adalah persepsi karyawan terhadap keadilan dalam organisasi yang berkaitan dengan upaya untuk mendapat

penelitian ini dengan penelitian yang dilakukan oleh peneliti terletak pada subjek yang diteliti, metode penelitian, tempat dan waktu penelitian. Hasil

Penelitian Djuang dilakukan di Medan dengan fokus penelitiannya yaitu hubungan karakteristik masyarakat (tingkat pendidikan, penghasilan rata-rata, jenis kelamin) dengan

Berdasarkan data grafik pada setiap pengujian baik pada jaringan Multicast maupun Unicast, dapat ditampilkan grafik untuk dijadikan perbandingan secara jelas

Cara kerja charger hp ini sama dengan charger hp yang lain, hanya saja sumber energinya tidak berasal dari sumber daya Alternating Current (AC) PLN, tetapi dari hasil

Jika respon yang antihipertensi yang diberikan pasien terhadap obat lini pertama tidak adekuat untuk menurunkan dan mengontrol tekanan darah pasien, maka obat kedua dari

Kincir angin poros vertikal adalah salah satu jenis kincir angin yang posisi porosnya tegak lurus dengan arah angin atau dengan kata lain kincir jenis ini dapat