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CORPORATE SOCIAL RESPONSIBILITY PT PUPUK
ISKANDAR MUDA AND THE EMPOWERMENT OF ITS
SURROUNDING COMMUNITY
ABSTRACT
The study objective is to reveal the types of Corporate Social Responsibility (CSR) Program applicated by PT Pupuk Iskandar Muda to its surrounding society. This study identify how far the relation between PT PIM CSR Program within 3 sectors (social, economy and environment) and community empowerment around its working area. The study location covers the closest villages around PT PIM so-called Ring I Area. Total population in this study is the 4883 Household. The sampling method "stratified random sampling" and the Slovin formula are applied to obtain the number of respondents. 99 inhabitants will represent the total population in this study as a calculation result of abovementioned methods. The data collection of this study was using projective questionnaire. The collected data were processed using correlation analysis to examine the relationship of PT PIM CSR programs with community empowerment. The results of this study find that PT PIM CSR Program classifies the donation in 3 sectors namely social ,economy and environment. CSR Program in social sector includes education, health, religion, art, public welfare and sport. CSR Program in economy sector includes the activities for the economy empowerment of society. And the CSR Program in environment sector is covering the preservation of the environment.
Hypothesis result by using the analysis of the correlation coefficient (R) obtained a correlation value of zero point six five six (r = 0.656) greater than r (table). It means there is a significant correlation between PT PIM CSR program in the social, economic and environmental sector and its surrounding community empowerment. This correlation coefficient indicates a strong relationship between both variable because the result shows the value between zero point six and zero point seven nine nine (0.60 to 0.799). The direction of relationship can be seen from a positive correlation coefficient sign (+) means that if the CSR program PT PIM is high then the community empowerment will be high too.
Keywords: Corporate Sosial Responsibility, Public Relations, Empowerment Community.
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CORPORATE SOCIAL RESPONSIBILITY
PT PUPUK
ISKANDAR MUDA DAN PEMBERDAYAAN
MASYARAKATSEKITARNYA
ABSTRAK
Tujuan penelitian ini untuk mengetahui Program Corporate Social Responsibility
(CSR) PT Pupuk Iskandar Muda (PT PIM) yang dilaksanakan kepada masyarakat sekitarnya dan untuk mengetahui seberapa besar hubungan antara Program CSR PT PIM di bidang sosial, ekonomi dan lingkungan dengan pemberdayaan masyarakat sekitar. Lokasi penelitian di desa-desa yang menjadi Wilayah Ring I
dari PT PIM. Populasi dalam penelitian ini berjumlah 4.883 Rumah Tangga dan penentuan sampel menggunakan metode “Stratified Random sampling” dan rumus slovin sehingga diperoleh jumlah responden sebanyak 99 jiwa. Pengumpulan data penelitian ini menggunakan projektif kuesioner. Data yang dikumpulkan diolah dengan menggunakan analisis korelasi untuk melihat hubungan Program CSR PT PIM dengan pemberdayaan masyarakat. Hasil penelitian menemukan bahwa PT PIM mengklasifikasikan Program CSRnya dalam tiga bidang yaitu Bidang Sosial, Ekonomi dan Lingkungan. Program CSR di Bidang Sosial meliputi pendidikan, kesehatan, keagamaan, budaya, sosial kesejahteraan umum dan olah raga. Program CSR di Bidang Ekonomi yakni kegiatan-kegiatan untuk pemberdayaan ekonomi masyarakat. Sedangkan di Program CSR di Bidang Lingkungan mencakup kegiatan pelestarian lingkungan. Hasil hipotesis dengan menggunakan analisis koefisien korelasi (R) didapat nilai korelasi sebesar nol koma enam lima enam (r = 0,656) lebih besar dari r (tabel), artinya terdapat hubungan yang signifikan antara Program CSR PT PIM di bidang sosial, ekonomi dan lingkungan dengan pemberdayaan masyarakat sekitarnya. Berdasarkan pedoman koefisien korelasi ini menunjukan hubungan yang kuat antara keduanya karena berada di rentang nol koma enam sampai dengan nol koma tujuh sembilan sembilan (0,60 – 0,799). Arah hubungan dilihat dari tanda koefisien korelasi yang positif (+) mengartikan bahwa adanya suatu kondisi apabila Program CSR PT PIM tinggi maka Pemberdayaan Masyarakat sekitar juga tinggi.
Kata Kunci: Corporate Sosial Responsibility, Public Relations, Pemberdayaan Masyarakat.
