FILSAFAT BISNIS
ADMINISTRASI BISNIS – FAKULTAS ILMU ADMNISTRASI – UNIVERSITAS BRAWIJAYA
Reichenbach
Hempel
Ayer Neurath
TEMA KULIAH
1. Basic philosophical concepts 2. The Nature of Business
3. The Corporate Objective 4. Philosophy of the products
5. The internal environment of business
6. The external suprastructure in the environment of business
7. The External infrastructure in the business environment
8. Production (Principles and Perspectives) 9. Marketing (imperatives and Practices)
10. The Business Mover (The Human Factors of Business)
SEJARAH PERKEMBANGAN PEMIKIRAN FILSAFAT
• pemikiran Yunani Kuno (sistem berpikir) tidak dapat dilepaskan dari keberadaan kelahiran dan perkembangan filsafat, dalam hal ini adalah sejarah filsafat
• tradisi sejarah filsafat mengenal 3 (tiga) tradisi besar sejarah, yakni tradisi: (1) Sejarah Filsafat India (sekitar2000 SM –dewasa ini), (2) Sejarah Filsafat Cina (sekitar 600 SM – dewasa ini), dan (3) Sejarah Filsafat Barat (sekitar 600 SM –dewasa ini).
Pemikiran Yunani Kuno: Dari Mitos ke Logos
• Filsafat pada abad ini dikuasai dengan pemikiran keagamaan (Kristiani). Puncak filsafat
Kristiani ini adalah Patristik (Lt. ―Patres‖/Bapa-bapa Gereja) dan Skolastik Patristik sendiri dibagi atas Patristik Yunani (atau Patristik Timur) dan Patristik Latin (atau Patristik Barat).
• Jaman Skolastik (sekitar tahun 1000), pengaruh Plotinus diambil alih oleh Aristoteles. Pemikiran-pemikiran Ariestoteles kembali dikenal dalam karya beberapa filsuf Yahudi maupun Islam, terutama melalui Avicena (Ibn. Sina, 980-1037), Averroes (Ibn. Rushd, 1126-1198) dan Maimonides (1135-1204).
Jaman Patristik dan Skolastik: Filsafat Dalam dan Untuk
Agama
Abad Pertengahan (400-1500 )
•Jembatan antara Abad pertengahan dan Jaman Modern adalah jaman ―Renesanse‖, periode sekitar 1400 -1600
•Pembaharuan yang sangat bermakna pada jaman ini ((renesanse) adalah ―antroposentrisme‖nya. Artinya
pusat perhatian pemikiran tidak lagi kosmos seperti pada jaman Yunani Kuno, atau Tuhan sebagaimana dalam Abad Pertengahan.
•Filsuf-filsuf pada jaman ini disebut sebagai para ―empirikus‖, yang ajarannya lebih menekankan bahwa suatu
pengetahuan adalah mungkin karena adanya pengalaman indrawi manusia (Lt. ―empeira‖, ―pengalaman‖).
Jaman Modern: Lahir dan Berkembangan
Tradisi Ilmu Pengetahuan
Masa Kini: Suatu Peneguhan Ilmu Yang
Otonom
•Pada abad ketujuh belas dan kedelapan belas perkembangan pemikiran filsafat pengetahuan memperlihatkan aliran-aliran besar: rasionalisme, empirisme dan idealisme dengan
mempertahankan wilayah-wilayah yang luas
•Ilmu Sosial, aliran yang tidak bisa dilewatkan adalah positivisme yang digagas oleh filsuf A. Comte (1798-1857). Menurut Comte pemikiran manusia dapat dibagi kedalam tiga tahap/fase, yaitu tahap: (1) teologis, (2) Metafisis, dan (3) Positif-ilmiah
Immanuel Kant: Faham
PERKEMBANGAN PEMIKIRAN
didasarkan atas mitos dan kepercayaan saja) terjadi pada dekade awal sejarah manusia
Arus besar gerakan rasionalisme ,
empirisme dan positivisme
Thales (624-548 SM),
Anaximenes (590-528 SM), Phitagoras (532 SM),
Heraklitos (535-475 SM), Parminides (540-475 SM)
kehidupan manusia pada tataran era modernitas yang berbasis pada
PERKEMBANGAN FILSAFAT
Menurut sejarah kelahirannya istilah filsafat terwujud sebagai sikap yang ditauladankan oleh Socrates. Yaitu sikap seorang yang cinta kebijaksanaan yang mendorong pikiran seseorang untuk terus menerus maju dan mencari kepuasan pikiran,
tidak merasa dirinya ahli, tidak menyerah kepada kemalasan, terus menerus mengembangkan penalarannya untuk
mendapatkan kebenaran.
Timbulnya filsafat karena manusia merasa kagum dan merasa heran
Pada tahap awalnya kekaguman atau keheranan itu terarah pada gejala-gejala alam. Dalam perkembangan lebih lanjut, karena persoalan manusia makin kompleks. Sekalipun
PERKEMBANGAN FILSAFAT
ERA TAHUN TOKOH PAHAM URAIAN
YUNANI KUNO
+ 600 SM Para Filsuf Mitologi Berdasarkan cerita dongeng
PERKEMBANGAN FILSAFAT (CON)
ERA TAHUN TOKOH PAHAM URAIAN
Abad
Pertengahan
300 SM – 1300 M
Droysen Teocentris Sinkronkan yang
berbeda/aplikatif
Abad Modern 1596-1650
1632-1704
Cogito ergo sum /saya berfikir, saya ada
Empiris
Empiris/Sepere ande
Empiris
Merobah dari keimanan ke ratio Pengetahuan dari pikiran.
Pengetahuan dari pengalaman
Sintesis rational dan empiris
Positivisme
CIRI-CIRI REVOLUSI ILMU PENGETAHUAN
Perubahan cara berfikir, dari rational, moral, metafisik, teosentris ke cara berfikir empiris/posistifisme yang
berbasis matematik, fisika, astronomi dan lain sebagainya.
Struktur ilmu pengetahuan bersifat, obyektif, bebas nilai, dan tidak terikat pada etika
PEMISAHAN PENGETAHUAN DENGAN KEIMANAN
Sumber pengetahuan diperoleh dari:
1. Empirisme
2. Rasionalisme
3. Intuisi
4. Wahyu
Pemisahan telah ada sejak masa Socrates yang menolak mitologi sebagai paham dasar pemikiran
Dengan munculnya cara berfikir rational, terjadi pemisahan antara ilmu dan iman
BIDANG INDUK FILSAFAT
• obyek material : kebaikan dan keindahan,etika; dan estetika
• menyangkut dimensi ruang dan waktu dalam sebuah kajian
•obyek materialnya: eksistensi (keberadaan) dan esensi (hakekat), metafisika umum (ontologi); metafisika khusus: antropologi (tentang manusia); kosmologi (tentang alam semesta); teologi (tentang tuhan)
• obyek materialnya,:
pengetahuan (―episteme‖) dan kebenaran,
epistemologi; logika; dan kritik ilmu-ilmu
nilai Yang Terdapat Dalam Sebuah
Tindakan 4. Sejarah
PENGERTIAN FILSAFAT
Arti Bahasa
Kata falsafah atau filsafat dalam bahasa Indonesia merupakan kata
serapan dari bahasa Arab , yang juga diambil dari bahasa Yunani;
Φιλοσοφία philosophia. Dalam bahasa ini, kata ini merupakan kata majemuk dan berasal dari kata-kata (philia = persahabatan, cinta dsb.) dan (sophia = "kebijaksanaan"). Sehingga arti harafiahnya adalah
seorang ―pencinta kebijaksanaan‖.
Ada juga yang mengurainya dengan kata philare atau philo yang berarti cinta dalam arti yang luas yaitu ―ingin‖ dan karena itu lalu berusaha untuk mencapai yang
diinginkan itu. Kemudian dirangkai dengan kata Sophia artinya kebijakan, pandai dan pengertian yang mendalam. Dengan mengacu pada konsepsi ini maka dipahami bahwa filsafat dapat diartikan sebagai sebuah perwujudan dari keinginan untuk mencapai pandai dan cinta pada kabijakan .
―filsafat‖ adalah studi yang mempelajari seluruh fenomena kehidupan dan pemikiran manusia secara kritis , mendeteksi problem secara radikal, mencari solusi untuk itu, memberikan
KARAKTERISTIK FILSAFAT
(Kattsoff )
1.
Filsafat adalah berpikir secara kritis.
2.
Filsafat adalah berpikir dalam bentuknya
yang sistematis.
3.
Filsafat menghasilkan sesuatu yang runtut.
4.
Filsafat adalah berpikir secara rasional.
5.
Filsafat bersifat komprehensif.
PENGERTIAN FILSAFAT
Filsafat adalah pengetahuan metodis, sistematis dan koheren tentang seluruh kenyataan (realitas). Filsafat merupakan
refleksi rasional (fikir) atas keseluruhan realitas untuk
mencapai hakikat (= kebenaran) dan memperoleh hikmat (= kebijaksanaan).
Al-Kindi (801 - 873 M) : "Kegiatan manusia yang bertingkat tertinggi adalah filsafat yang merupakan pengetahuan benar mengenai hakikat segala yang ada sejauh mungkin bagi
manusia ... Bagian filsafat yang paling mulia adalah filsafat pertama, yaitu pengetahuan kebenaran pertama yang
merupakan sebab dari segala kebenaran".
Pada sisi yang lain kajian filsafat dalam wacana muslim juga sering menggunakan kalimat padanan Hikmah sehingga ilmu filsafat dipadankan dengan ilmu hikmah. Hikmah digunakan sebagai bentuk ungkapan untuk menyebut makna kearifan, kebijaksanaan. sehingga dalam berbagai literature kitab-kitab klasik dikatakan bahwa orang yang ahli kearifan disebut
FILSAFAT ADMINISTRASI
1.
Dua sudut pandang administrasi:
a. Administrasi sebagai ilmu sebagai objek kajian administrasi sepatutnya mengikuti alur pemikiran manusia, yang pendekatannya dilakukan secara radikal, menyeluruh, rasional dan objektif;
b. Administrasi sebagai pekerjaan sebagai pola
pemikiran dan rangkaian kegiatan untuk pencapaian hasil tertentu dengan profesional sesuai tuntutan
kegiatan yang harus dilakukan, sehingga hasil yang diinginkan terwujud
FRAMEWOERK PHILOSOPHYCAL ABTRACTIOANS
SCIENCE
Object of the Intellect
From the First Degree of Abstraction
Cosmology Other Physical Science
From the Second Degree
of Abstraction
Mathematics
Other Quantitative
Science
SOURCING PHILOSOPHY PRINCIPLES
1.
A Priori, Deductive, From
general/universal to specifics.
CONCEPTUALIZING THE PHILOSOPHY OF BUSINESS
Science
Business is structured in body of principles
and theories
Business is governed by principles both in its
study and in its practice.
Research is one of the most important tools in the study of business and its various field of
operation.
Art
Policy, strategy, practice, and artifacts
Require both intellectual and manipulative skills in
proper perspective
THE ULTIMATE CAUSES OF BUSINESS
―The study of the nature of business in its
ultimate causes‖
1. Formal causes includes the definition of business
together with theories and principles as propounded by philosophers and business thinkers
2. Material causes is the product or economic good that is, what business deals with
3. Efficient causes
BUSINESS IN PHILOSOPHY FRAMEWORKS
Philosophy of Business
Ethical Principles Philosophy Concepts
Nature of Business
Social Responsibility Others Fields of
BUSINESS AS OBJECT OF THE INTELLECT
First Degree: Material or corporal level:
production, resources, manpower
Second Degree: Cots and prices, income
and expenses, profit and lose
Third Degree: Ideas for products and
BUSINESS AS OBJECT OF THE WILL
The objective is to create quality of life and of
society by providing the consumers with product that will satisfy their
human needs
Act
of
will
Philosophical Triad of Business
Philosophycal imperatives
Ethics Social
DIMENSIONAL FOUNDATIONS OF BUSINESS
1. Business as a fundamental social
process
2. Business as an economic function
3. Business as a corporate activity
Nature, objective, their role in
society, and the development of
Business as a Fundamental Social Process
THE FUNDAMENTAL SOCIAL PROCESS
INDUSTRY (Economic Function)
BUSENISS FIRM (Corporate Function)
SATISFACTION OF HUMAN NEEDS (Integration of Human
Existence)
To Provide Generates
Business as an Economic Function
Economics is the study of how scarce resources are allocated in a society of unlimited wants
Business as an economic function, constituting
functional areas where the fundamental social process is given expression
Functional sectors are industry, commerce, production, distribution
Business as a Corporate Activity (1)
Business provides – individuals or group of individuals – to engage in the actual undertaking of producing and bringing the goods to those who need them.
Aristotle
The natural art of property acquisition arises out of the circumstances that some men have too little and others have too much. The exchange of necessaries of life with one another is no contrary.
Business as a Corporate Activity (2)
Aquinas - on the issue of whether or not it is
lawful to sell a thing at a higher price than what
was paid for it.
A tradesman is one whose business consists in the exchange of things
The natural exchange is where one commodity is exchanged for another, or money taken is exchange for the commodity in order to satisfy the needs of life.
The other kind of change is either of money for money or of the commodity for money, not on account of the necessities of life but profit.
Business as a Corporate Activity (3)
Adam Smith ―Wealth of nations‖ – ―free
competition‖. ―businessmen should be left alone
to do what is in their self-interest, and the result
would be that, as if guided by an invisible hand
or divine, they will automatically and inevitably
do what is the best for the consuming public and
/ or the national economy.
The Populist Philosophical Concepts. James W.
Culliton (HBS), business as the attempt by
owner of private property (or their
THE GOAL CONCEPT
AN AGENT
Intends
To Do To Achieve
AN Act
(Agent’s Act) (Agent’s End)AN END
Which is Pursued Which is Achieved
Either As Either As
Or As Or As
THE INTENDED
ACT
THE INTENDED CONSEQUENCE
(Act’s Natural
End)
A MODIFIED ACT
(Circumstantial Act)
THE INTENDED CONSEQUENCE
(Circumstantial End)
Naturally Tends Towards
Naturally Tends Towards
THE MAJOR PROPONENT
That which the company would never
abandon under any circumstance
That which the company must do in order
to survive
OBJECTIVES OF BUSINESS
Social Process To provide a process
Quality of life and of society
Man
Industry Function
To provide a venue/arena
Quality of life and of society
Man
The Corporate Entity
(company)
To provide company core service
Human needs satisfaction
Quality of life and of society
Man
The
Businessman
To provide personal core service
Customer satisfaction
DEFINITIONS PROFIT
It is the excess of the total revenues over
total costs during a specific period of time.
(Business)
Its is the excess over the return to capital
(interest), to land (rent), and to labor
CONCEPT OF PROFIT
PROFIT AS A CAUSE
1. It serves as the motivating ultimate end or objective of the businessman.
2. It serves as a standard against which the operational efforts or performance of the businessman is measured.
3. It is the further measure of how well the
businessman can undertake the other objective of his business.
PROFIT AS AN EFFECT
PRODUCT DEFINITION
1. Something that can be offered in an exchange
2. Intended to satisfy human needs.
• Anything that can be offered to a market for attention, acquisition, use or consumption, that might satisfy a want or need.
• A bundle of utility that the buyer receives as a result as of a lease or purchase.
• A set of tangible physical and chemical attributes assembled in an identifiable form.
• Anything offered for sale for the purpose of satisfying a want or need on both sides of the exchange process.
• A combination of functional and psychological features that provide are offered in an exchange including goods, services, ideas,
people, places and organizations.
• The result of whatever value is added to material as consequence
PRINCIPLES OF THE PRODUCT CONCEPT
Possession Utility
The Goodness Principle of the Product Concept Functionally Convenience
Safety
PRINCIPLES OF THE PRODUCT CONCEPT
The Commodity Principle of the Product Concept
Goods
UTILITY
Utility is best circumscribes value (usefulness) in a product.
Subject Of Utility
Venditor Utility is the usefulness of the product to the seller or marketer who, in selling the product does no utilize it according to its primary or core service but in its secondary usefulness.
Consumptor Utility is the usefulness of the product to the consumer when he uses it according to its primary or core service, which may be either use utility or possession utility.
• Use Utility is the capacity of product to satisfy human needs through the practical use or application of the product either by an individual or by an institution.
• Possession utility is the capacity of a product to provide a person’s
satisfaction goes beyond the mere availability or the ease of possessing the product, deeper than the satisfaction of the
The Object of Utility
Objective Utility
refers to the intrinsic or coe
service that the product provides.
Subjective Utility
refers to what the user gets
or derives from the product, basically in the
form of the satisfaction of the user’s need.
The Application of Utility
Everything we posses has two uses
(Aristotle): (1) the proper or primary use
–
The Corporate Concept
• The term ―corporate‖ refers both to a structure and to a specific level in that structure.
• As a structure, it refers to the whole organization or the ―corporate entity‖ .
• In this sense corporate philosophy refers to the philosophy of the whole organization.
• ―Corporate‖ may also refer to the top organizational level of decision-making, i.e., top management.
• This is the source, the motive force of what the organization is all about.
Corporate Endeavor
• Refers to the totality of the life and operations of an organization’s present status,
• the ―what is‖ of an organization at any given time,
• the starting point of all its subsequent development and progress toward the corporate goal.
The Corporate Philosophy
• How the corporate entity views the realities of its own existence in terms of what the institution is all about.
• It is the company’s way of thinking and directs its way of life. • It is what the company stands for, gives meaning to its
existence, and provides ultimate direction to its operations. • It is the sum total of the company’s beliefs, principles,
integrated ideals and attitudes which guide management in its decision.
• More concretely, corporate philosophy is expressed in terms of the corporate vision, mission, and the goal as often
contained in the company’s credo.
What influences corporate philosophy?
•
The manager’s personal value orientation
•
The value orientation of everyone in the
organization
•
The prevailing societal processes.
Since values and social pressures are
dynamic and time-bound, corporate
Corporate Vision
• The Corporate Vision is the expression of the company’s aspirations which provides the motive force and
inspiration to the company’s continuing pursuit and sustenance of what it wants to be as an institution. • Within the context of corporate philosophy, Corporate
The Corporate Mission
• The Corporate Mission Is the statement of what the company wants to do within the framework of the
corporate vision, and thus serves to provide the direction for the company’s corporate goal.
• While the corporate vision looks inward, the corporate mission projects outward to its client and to society.
• “To do what should be done in order to be what we want to be‖ is the basic corporate mission principle.
The Corporate Credo
• The company credo, where one exists, is the synthesis of the corporate philosophy.
• It expresses the corporate vision, mission, stated in
terms of what a company believes in (credo, L. credere, to believe).
• Company credos may differ in enunciation of particular points of ideals but they all agree in some basic and
The Corporate Code
• The corporate code is a set of standards that guide the behavior of its officers and employees.
• It aims to mold a pattern of behavior that is supportive of the company’s policies, objectives, and its credo.
• May be found either in fragmented documents in the
form of memoranda, circulars, etc., or are codified in one formal document which may be called a Code of
The Corporate Goal
•
It is what the business organization seeks to
achieve in the pursuit of its mission.
•
It is what puts the corporate endeavor into
action.
•
Basically, the corporate goal of any business
organization is profitable service or service with
profit.
Corporate Policy
• The corporate policy flows directly from the corporate
philosophy drawing its strength from the corporate vision and mission, and is therefore entrenched at the highest level of the organization.
• It is a direct expression of the corporate philosophy, so closely identified with it, that the corporate policy is
sometime identified with the corporate philosophy itself. • Two levels of policies:
• Corporate level – encompasses the whole organization and provides boundaries and directions of managerial decisions. • Operational level – forms the guidelines to provided uniform
The Corporate Strategy
• The corporate strategy is the principal framework of the
organization’s effort in pursuing its corporate goal.
• From where the business organization is at any given time
(corporate endeavor) to where it wants to be (corporate goal), the organization maps out its corporate direction.
• The totality of all the programs, projects, operations, and undertakings of the organization to attain its corporate goal.
• The whole corporate strategy (policies, programs, projects, etc) should conform to management thought. Any incongruence between them could indicate that
• There are pressures which force management to act contrary to what it professes; or
Organizational Culture
• The shared orientation of the members of the
organization towards the organizational objects (the
organizational vision, mission, goal; the corporate policy and strategy; the corporate functions and resources and the organization’s human elements).
• The general attitude of the members towards work and towards one another, the pattern of behavior in and out of the work place;
• The workings of the informal groups are expressions of the organizational culture.
Organizational Climate
• The overall impact of the organization culture on the members.
• Employees’ perceptions of what occurs in the
organization and contributes positively or negatively to the development of work.
• The best indicator or organizational climate is employee morale.
• This is the measure of an employee’s willingness to stay with and work for the organization, motivated by the
same sense of commitment and respect for the organization and what it stands for.