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Lampiran 1: Kuesioner. Identitas Responden Nama : Tahun

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Responden yang terhormat,

Saya Welly Henry Putra, mahasiswa Fakultas Manajemen Pemasaran Universitas Kristen Petra, tengah melakukan penelitian guna menyusun skripsi sebagai Tugas Akhir. Saya mohon kepada responden untuk mengisi kuesioner ini dengan alternatif jawaban yang telah disediakan oleh peneliti. Sebelumnya saya ucapkan terima kasih kepada responden yang telah bersedia meluangkan waktu dalam mengisi kuesioner ini.

Nama :

Jenis Kelam in : (a) Laki-laki (b) Perempuan

Jenis Pekerjaan : Tidak bekerja Swasta PN/ABRI Pensiunan Pendidikan Terakhir : SMA S1/Sarjana

Diploma Lain -lain

Usia : 17 -25 Tahun 26 -35 Tahun Lebih dari 35 Tahun

Frekuensi Pembelian : 1 kali 2- 4 kali 5- 9 kali

Alamat : Lainnya (sebutkan !)

………

Identitas Responden

(2)

Pertanyaan untuk mengukur

Berilah tanda ( ) sesuai dengan penilaian saudara.

Keterangan :

TP : Tidak Penting (Skor 1) CP : Cukup Penting (Skor 3) SP : Sangat Penting (Skor 5) KP : Kurang Penting (Skor 2) P : Penting (Skor 4)

Pertanyaan untuk mengukur

Berilah tanda ( ) sesuai dengan penilaian saudara.

Keterangan :

TB : Tidak Baik (Skor 1) CB : Cukup baik (Skor 3) SB : Sangat Baik (Skor 5) KB : Kurang Baik (Skor 2) B : Baik (Skor 4)

TP KP CP P SP TB KB CB B SB

1 Ketepatan bentuk grafis mempunyai daya tarik terh adap konsumen

2 Kedinamisan bentuk grafis mempunyai daya tarik terhadap konsumen

1 Kesesuaian ukuran gambar suatu produk sehingga mempunyai daya tarik terhadap konsumen

2 Penataan ukuran gambar desain exterior dan interior sehingga mempunyai daya tarik terhadap konsumen

1 Kenaturalan warna pada gambar billboard memiliki daya tarik terhadapa konsumen

2 Elegan warna pada gambar billboard memiliki daya tarik terhadap konsumen BAGIAN I

Harapan

Kenyataan

No Pertanyaan

Elemen- elemen Visual Pada Billboard

Harapan Kenyatan

A Grafis (X

1

)

B Size (X

2

)

C Colors (X

3

) ü

ü

(3)

TP KP CP P SP TB KB CB B SB

1 Hubungan antara dan pada iklan

memiliki makna yang jelas 2 Hubungan antara dan

pada iklan m em iliki n ila i pesan pada pendidikan 1 Typography atau tulisan

dapat dibaca dengan jelas dari jarak jauh

Typography atau tulisan memiliki nilai seni

1

Identifikasi labe l perusahaan Nippon har u s cukup besar sehingga mudah dilihat

2 Identifikasi labe l perusahaan Nippon har u s mudah dimengerti

1 Frame daripada

dapat dibesarkan untuk melebarkan skala dan keluar dari batasan 2 Frame mem iliki dampak

visual, penambahan efek 3 D pada ilustrasi clan bermain dengan

garis yang m emudar clan kotak-kotak dimensional dapat dilakukan pada

1 Billboard memiliki bentuk yang menarik perhatian konsumen

2 Billboard memiliki bentuk yang natual sesuai dengan

Pertanyaan Elemen- elemen Visual

Pada Billboard

Harapan Kenyatan

D (X

4

)

E (X

5

)

2 F

(X

6

)

G (X

7

)

H (X

8

)

Fiqur & Ground

Typography

Product Identification

Extensions

Shape

figure ground billboard

figure ground

billboard

billboard

long rectangle.

horizorrs,

billboard.

(4)

TP KP CP P SP TB KB CB B SB

1 Penambahan alat elektrik

pada dapat

m embuat bagian - bagian dari billboard itu m enarik

Pesan di juga

dapat d ige rakkan akan m em buat bilboard lebih baik.

Pertanyaan untuk mengukur

Berilah tanda ( ) sesuai dengan penilaian saudara.

Keterangan :

STS : Sangat Tidak Setuju (Skor 1) N : Netral (Skor 3) SS : Sangat Setuju (Skor 5) TS : Tidak Setuju (S kor 2) S : Setuju (Skor 4)

No Pertanyaan

Brand Awarness (kesadaran merek)

STS TS N S SS

1 Konsumen mengingat dan memahami pesan yang disampaikan melalui iklan billboard produk nippon paint

2 Penguatan karakter merek produk nippon paint dapat menimbulkan keinginan untuk membeli

3 mendapatkan pengetahuan baru tentang produk yang disampaikan melalui iklan billboard produk nippon paint

4 Tampilan visual dari media iklan billboard dapat mempengaruhi perseps i

nippon paint Pertanyaan Elemen-elemen Vi sual

Pada Billboard

Harapan Kenyatan

I (X

9

)

2

BAGIAN II

Brand Awarness Motion

billboard

billboard

Customer

customer ü

TERIMA KASIH

(5)

Variabel Nilai Harapan Elemen Visual Billboard

A1.1A1.2A2.1A2.2A3.1A3.2A4.1A4.2A5.1A5.2A6.1A6.2A7.1A7.2A8.1A8.2A9.1A9.2 55105.004484.004373.504373.5055105.004373.503473.504373.504373.50 3473.503473.505494.504484.004484.004484.004594.504484.004484.00 4484.003363.004373.504484.005384.002242.003473.503363.003363.00 4484.004484.004373.503363.004484.003363.003363.003363.003363.00 55105.004373.503363.004373.504594.503363.003363.003363.003363.00 4594.504484.004484.004373.504484.003363.003473.504373.504373.50 55105.005384.003363.004373.505384.002242.003363.003363.004373.50 55105.005494.504484.005494.504484.004373.503473.504484.004373.50 5494.504484.004373.503363.005494.504373.503363.003363.003363.00 55105.004484.003252.504373.505384.003363.003363.003252.503363.00 4594.505494.504373.504373.504594.504373.503363.004373.503363.00 4484.003363.004373.503363.003363.004373.503473.504373.503363.00 55105.004373.503252.503363.003473.503363.003363.003363.003363.00 4373.503473.504484.004484.005494.504373.503473.504484.004373.50 2352.503252.504373.505494.503363.003252.503473.504484.004484.00 4484.005494.503363.003252.504484.003252.503363.003363.003252.50 55105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 55105.0055105.004484.004484.004484.003363.004484.004484.004373.50 55105.0055105.003363.004484.0055105.004373.503363.003363.003363.00 4484.0055105.004484.004373.504484.003363.004484.004484.004373.50 4373.503473.503363.003363.004373.504373.503473.504373.503363.00 4484.0055105.004373.504373.504484.004373.503473.504373.504484.00 4373.504484.004484.004484.004484.003363.003473.504373.504484.00 55105.004484.004484.004373.503363.004484.003363.004373.504484.00 4484.004484.004373.503363.005494.504373.502352.504373.503363.00 4594.505494.504484.005494.504594.503363.004484.004373.504373.50 4484.004484.004373.504484.003363.002242.003473.504373.504373.50 3363.004373.504373.503363.003363.003363.003363.003363.004373.50 55105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 55105.004594.503363.004373.5055105.002131.502242.003363.002242.00 55105.004484.004373.504373.5055105.004373.503473.504373.504373.50 3473.503473.505494.504484.004484.004484.004594.504484.004484.00 4484.003363.004373.504484.005384.002242.003473.503363.003363.00 4484.004484.004373.503363.004484.003363.003363.003363.003363.00 55105.004373.503363.004373.504594.503363.003363.003363.003363.00 4594.504484.004484.004373.504484.003363.003473.504373.504373.50 55105.005384.003363.004373.505384.002242.003363.003363.004373.50 55105.005494.504484.005494.504484.004373.503473.504484.004373.50 5494.504484.004373.503363.005494.504373.503363.003363.003363.00 55105.004484.003252.504373.505384.003363.003363.003252.503363.00 4594.505494.504373.504373.504594.504373.503363.004373.503363.00 4484.003363.004373.503363.003363.004373.503473.504373.503363.00 55105.004373.503252.503363.003473.503363.003363.003363.003363.00

Tot_A8A6 Tot_A6mean_A6mean_A8A9 Tot_A9mean_A9Tot_A7mean_A7A8 Tot_A2mean_A2A3A7 mean_A4A5 Tot_A5mean_A5A4 Tot_A4Tot_A3mean_A3A2A1 Tot_A1mean_A1

(6)

124373.503473.504484.004484.005494.504373.503473.504484.004373.50 132352.503252.504373.505494.503363.003252.503473.504484.004484.00 224484.005494.503363.003252.504484.003252.503363.003363.003252.50 1355105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 1255105.0055105.004484.004484.004484.003363.004484.004484.004373.50 1255105.0055105.003363.004484.0055105.004373.503363.003363.003363.00 134484.0055105.004484.004373.504484.003363.004484.004484.004373.50 124373.503473.503363.003363.004373.504373.503473.504373.503363.00 124484.0055105.004373.504373.504484.004373.503473.504373.504484.00 124373.504484.004484.004484.004484.003363.003473.504373.504484.00 1255105.004484.004484.004373.503363.004484.003363.004373.504484.00 124484.004484.004373.503363.005494.504373.502352.504373.503363.00 124594.505494.504484.005494.504594.503363.004484.004373.504373.50 124484.004484.004373.504484.003363.002242.003473.504373.504373.50 123363.004373.504373.503363.003363.003363.003363.003363.004373.50 2255105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 1255105.004594.503363.004373.5055105.002131.502242.003363.002242.00 1155105.004484.004373.504373.5055105.004373.503473.504373.504373.50 223473.503473.505494.504484.004484.004484.004594.504484.004484.00 124484.003363.004373.504484.005384.002242.003473.503363.003363.00 124484.004484.004373.503363.004484.003363.003363.003363.003363.00 1255105.004373.503363.004373.504594.503363.003363.003363.003363.00 124594.504484.004484.004373.504484.003363.003473.504373.504373.50 1255105.005384.003363.004373.505384.002242.003363.003363.004373.50 1255105.005494.504484.005494.504484.004373.503473.504484.004373.50 225494.504484.004373.503363.005494.504373.503363.003363.003363.00 1255105.004484.003252.504373.505384.003363.003363.003252.503363.00 124594.505494.504373.504373.504594.504373.503363.004373.503363.00 114484.003363.004373.503363.003363.004373.503473.504373.503363.00 1255105.004373.503252.503363.003473.503363.003363.003363.003363.00 124373.503473.504484.004484.005494.504373.503473.504484.004373.50 132352.503252.504373.505494.503363.003252.503473.504484.004484.00 224484.005494.503363.003252.504484.003252.503363.003363.003252.50 1355105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 1255105.0055105.004484.004484.004484.003363.004484.004484.004373.50 1255105.0055105.003363.004484.0055105.004373.503363.003363.003363.00

(7)

4484.0055105.004484.004373.504484.003363.004484.004484.004373.50 4373.503473.503363.003363.004373.504373.503473.504373.503363.00 4484.0055105.004373.504373.504484.004373.503473.504373.504484.00 4373.504484.004484.004484.004484.003363.003473.504373.504484.00 55105.004484.004484.004373.503363.004484.003363.004373.504484.00 4484.004484.004373.503363.005494.504373.502352.504373.503363.00 4594.505494.504484.005494.504594.503363.004484.004373.504373.50 4484.004484.004373.504484.003363.002242.003473.504373.504373.50 3363.004373.504373.503363.003363.003363.003363.003363.004373.50 55105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 55105.004594.503363.004373.5055105.002131.502242.003363.002242.00 4373.504484.004373.504373.504373.504373.503473.504373.504373.50 3363.003473.505494.504484.004484.004484.004594.504484.004484.00 3363.003363.004373.504484.004484.002242.003473.503363.003363.00 3363.004484.004373.503363.003363.003363.003363.003363.003363.00 5494.504373.503363.004373.505494.503363.003363.003363.003363.00 3363.004484.004484.004373.504594.503363.003473.504373.504373.50 4484.005384.003363.004373.503363.002242.003363.003363.004373.50 4484.005494.504484.005494.503363.004373.503473.504484.004373.50 5494.504484.004373.503363.0055105.004373.503363.003363.003363.00 4373.504484.003252.504373.5055105.003363.003363.003252.503363.00

(8)

Karakteristik

Responden Fr equencies

Frequency Table

Statistics

Jenis Kelamin

Usia

Tingkat Pendidikan

100 100 100

0 0 0

Valid Missing N

Jenis

Kelamin Usia

Tingkat Pendidikan

62 62,0 62,0 62,0

38 38,0 38,0 100,0

100 100,0 100,0

Laki-laki Perempuan Total Valid

Frequency Percent Valid Percent

Cumulative Percent

86 86,0 86,0 86,0

14 14,0 14,0 100,0

100 100,0 100,0

17 - 25 tahun 26 - 35 tahun Total Valid

Frequency Percent Valid Percent

Cumulative Percent

7 7,0 7,0 7,0

84 84,0 84,0 91,0

9 9,0 9,0 100,0

100 100,0 100,0

SMA S1 Lain-lain Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(9)

Deskriptif

Nilai Harapan Elemen -Elemen Visual Billboard Deskriptif

Frequencies

Frequency Table

Frequencies

Statistics

A1.1

A1.2

Statistics

100 100

0 0

4,25 4,24

,757 ,780

Valid Missing N

Mean

Std. Deviation

A1.1 A1.2

3 3,0 3,0 3,0

10 10,0 10,0 13,0

46 46,0 46,0 59,0

41 41,0 41,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

21 21,0 21,0 21,0

34 34,0 34,0 55,0

45 45,0 45,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

4,15 3,94

,730 ,736

Valid Missing N

Mean

Std. Deviation

A2.1 A2.2

(10)

Frequency Table

Frequen cies

Frequency Table

A2.1

A2.2

Statistics

A3.1

A3.2

20 20,0 20,0 20,0

45 45,0 45,0 65,0

35 35,0 35,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

3 3,0 3,0 3,0

21 21,0 21,0 24,0

55 55,0 55,0 79,0

21 21,0 21,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,74 3,23

,525 ,566

Valid Missing N

Mean

Std. Deviation

A3.1 A3.2

30 30,0 30,0 30,0

66 66,0 66,0 96,0

4 4,0 4,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

7 7,0 7,0 7,0

63 63,0 63,0 70,0

30 30,0 30,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(11)

Frequencies

Frequency Table

Frequencies

Frequency Table

Statistics

A4.1

A4.2

Statistics

A5.1

100 100

0 0

3,78 3,27

,613 ,566

Valid Missing N

Mean

Std. Deviation

A4.1 A4.2

32 32,0 32,0 32,0

58 58,0 58,0 90,0

10 10,0 10,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

6 6,0 6,0 6,0

61 61,0 61,0 67,0

33 33,0 33,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

4,15 3,96

,744 ,764

Valid Missing N

Mean

Std. Deviation

A5.1 A5.2

21 21,0 21,0 21,0

43 43,0 43,0 64,0

36 36,0 36,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

(12)

Frequencies

Frequency Table

Frequencies

A5.2

Statistics

A6.1

A6.2

Statistics

31 31,0 31,0 31,0

42 42,0 42,0 73,0

27 27,0 27,0 100,0

100 100,0 100,0

Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,29 2,84

,701 ,581

Valid Missing N

Mean

Std. Deviation

A6.1 A6.2

14 14,0 14,0 14,0

43 43,0 43,0 57,0

43 43,0 43,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

3 3,0 3,0 3,0

17 17,0 17,0 20,0

73 73,0 73,0 93,0

7 7,0 7,0 100,0

100 100,0 100,0

Tidak Penting Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,04 3,51

,470 ,674

Valid Missing N

Mean

Std. Deviation

A7.1 A7.2

(13)

F requency Table

Frequencies

Frequency Table

A7.1

A7.2

Statistics

A8.1

A8.2

9 9,0 9,0 9,0

78 78,0 78,0 87,0

13 13,0 13,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

6 6,0 6,0 6,0

41 41,0 41,0 47,0

49 49,0 49,0 96,0

4 4,0 4,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Sangat Penting Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,55 3,16

,500 ,465

Valid Missing N

Mean

Std. Deviation

A8.1 A8.2

45 45,0 45,0 45,0

55 55,0 55,0 100,0

100 100,0 100,0

Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

4 4,0 4,0 4,0

76 76,0 76,0 80,0

20 20,0 20,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(14)

Frequencies

Frequency Table

Nilai Kenyataan Elemen -Elemen Visual Billboard Frequencies

Frequency Table

Statistics

A9.1

A9.2

Statistics

A1.1

100 100

0 0

3,50 3,10

,560 ,461

Valid Missing N

Mean

Std. Deviation

A9.1 A9.2

3 3,0 3,0 3,0

44 44,0 44,0 47,0

53 53,0 53,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

6 6,0 6,0 6,0

78 78,0 78,0 84,0

16 16,0 16,0 100,0

100 100,0 100,0

Kurang Penting Cukup Penting Penting Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,74 3,34

,597 ,536

Valid Missing N

Mean

Std. Deviation

A1.1 A1.2

34 34,0 34,0 34,0

58 58,0 58,0 92,0

8 8,0 8,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(15)

Frequencies

Frequency Table

Frequencies

A1.2

Statistics

A2.1

A2.2

Statistics

3 3,0 3,0 3,0

60 60,0 60,0 63,0

37 37,0 37,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,83 3,21

,766 ,715

Valid Missing N

Mean

Std. Deviation

A2.1 A2.2

3 3,0 3,0 3,0

30 30,0 30,0 33,0

48 48,0 48,0 81,0

19 19,0 19,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

17 17,0 17,0 17,0

45 45,0 45,0 62,0

38 38,0 38,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,20 3,74

,682 ,645

Valid Missing N

Mean

Std. Deviation

A3.1 A3.2

(16)

Frequency Table

Frequencies

Frequency Table

A3.1

A3.2

Statistics

A4.1

11 11,0 11,0 11,0

62 62,0 62,0 73,0

23 23,0 23,0 96,0

4 4,0 4,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

4 4,0 4,0 4,0

25 25,0 25,0 29,0

64 64,0 64,0 93,0

7 7,0 7,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,41 3,02

,740 ,635

Valid Missing N

Mean

Std. Deviation

A4.1 A4.2

11 11,0 11,0 11,0

41 41,0 41,0 52,0

44 44,0 44,0 96,0

4 4,0 4,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(17)

Frequencies

Frequency Table

Frequencies

A4.2

Statistics

A5.1

A5.2

Statistics

19 19,0 19,0 19,0

60 60,0 60,0 79,0

21 21,0 21,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

2,96 3,53

,602 ,577

Valid Missing N

Mean

Std. Deviation

A5.1 A5.2

20 20,0 20,0 20,0

64 64,0 64,0 84,0

16 16,0 16,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

51 51,0 51,0 51,0

45 45,0 45,0 96,0

4 4,0 4,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,75 3,34

,702 ,476

Valid Missing N

Mean

Std. Deviation

A6.1 A6.2

(18)

Fr equency Table

Frequencies

Frequency Table

A6.1

A6.2

Statistics

X7.1

40 40,0 40,0 40,0

45 45,0 45,0 85,0

15 15,0 15,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

66 66,0 66,0 66,0

34 34,0 34,0 100,0

100 100,0 100,0

Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

3,77 3,17

,566 ,604

Valid Missing N

Mean

Std. Deviation

X7.1 X7.2

30 30,0 30,0 30,0

63 63,0 63,0 93,0

7 7,0 7,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

(19)

Frequencies

Frequency Table

Frequencies

X7.2

Statistics

A8.1

A8.2

Statistics

11 11,0 11,0 11,0

61 61,0 61,0 72,0

28 28,0 28,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

2,97 3,16

,481 ,631

Valid Missing N

Mean

Std. Deviation

A8.1 A8.2

13 13,0 13,0 13,0

77 77,0 77,0 90,0

10 10,0 10,0 100,0

100 100,0 100,0

Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

3 3,0 3,0 3,0

4 4,0 4,0 7,0

67 67,0 67,0 74,0

26 26,0 26,0 100,0

100 100,0 100,0

Tidak Baik Kurang Baik Cukup Baik Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100

0 0

4,28 3,91

,587 ,712

Valid Missing N

Mean

Std. Deviation

A9.1 A9.2

(20)

Frequency Table

Deskriptif

Efektivitas Iklan Yang diukur dari Elemen Visua l Billboard (X)

Deskriptif

Brand Awarness (Y) Frequencies

Frequency Table

A9.1

A9.2

Efektivitas Iklan yang diukur dari elemen visual billboard

Statistics

Y.1

7 7,0 7,0 7,0

58 58,0 58,0 65,0

35 35,0 35,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

30 30,0 30,0 30,0

49 49,0 49,0 79,0

21 21,0 21,0 100,0

100 100,0 100,0

Cukup Baik Baik Sangat Baik Total Valid

Frequency Percent Valid Percent

Cumulative Percent

7 7,0 7,0 7,0

59 59,0 59,0 66,0

1 1,0 1,0 67,0

33 33,0 33,0 100,0

100 100,0 100,0

Sangat Tidak Puas Tidak Puas Cukup Puas Puas Total Valid

Frequency Percent Valid Percent

Cumulative Percent

100 100 100 100

0 0 0 0

3,74 3,34 3,74 3,34

,597 ,536 ,597 ,536

Valid Missing N

Mean

Std. Deviation

Y.1 Y.2 Y.3 Y.4

34 34,0 34,0 34,0

58 58,0 58,0 92,0

8 8,0 8,0 100,0

100 100,0 100,0

Netral Setuju Sangat Setuju Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

(21)

Y.2

Y.3

Y.4

3 3,0 3,0 3,0

60 60,0 60,0 63,0

37 37,0 37,0 100,0

100 100,0 100,0

Tidak Setuju Netral Setuju Total Valid

Frequency Percent Valid Percent

Cumulative Percent

34 34,0 34,0 34,0

58 58,0 58,0 92,0

8 8,0 8,0 100,0

100 100,0 100,0

Netral Setuju Sangat Setuju Total

Valid

Frequency Percent Valid Percent

Cumulative Percent

3 3,0 3,0 3,0

60 60,0 60,0 63,0

37 37,0 37,0 100,0

100 100,0 100,0

Tidak Setuju Netral Setuju Total Valid

Frequency Percent Valid Percent

Cumulative Percent

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