Responden yang terhormat,
Saya Welly Henry Putra, mahasiswa Fakultas Manajemen Pemasaran Universitas Kristen Petra, tengah melakukan penelitian guna menyusun skripsi sebagai Tugas Akhir. Saya mohon kepada responden untuk mengisi kuesioner ini dengan alternatif jawaban yang telah disediakan oleh peneliti. Sebelumnya saya ucapkan terima kasih kepada responden yang telah bersedia meluangkan waktu dalam mengisi kuesioner ini.
Nama :
Jenis Kelam in : (a) Laki-laki (b) Perempuan
Jenis Pekerjaan : Tidak bekerja Swasta PN/ABRI Pensiunan Pendidikan Terakhir : SMA S1/Sarjana
Diploma Lain -lain
Usia : 17 -25 Tahun 26 -35 Tahun Lebih dari 35 Tahun
Frekuensi Pembelian : 1 kali 2- 4 kali 5- 9 kali
Alamat : Lainnya (sebutkan !)
………
Identitas Responden
Pertanyaan untuk mengukur
Berilah tanda ( ) sesuai dengan penilaian saudara.
Keterangan :
TP : Tidak Penting (Skor 1) CP : Cukup Penting (Skor 3) SP : Sangat Penting (Skor 5) KP : Kurang Penting (Skor 2) P : Penting (Skor 4)
Pertanyaan untuk mengukur
Berilah tanda ( ) sesuai dengan penilaian saudara.
Keterangan :
TB : Tidak Baik (Skor 1) CB : Cukup baik (Skor 3) SB : Sangat Baik (Skor 5) KB : Kurang Baik (Skor 2) B : Baik (Skor 4)
TP KP CP P SP TB KB CB B SB
1 Ketepatan bentuk grafis mempunyai daya tarik terh adap konsumen
2 Kedinamisan bentuk grafis mempunyai daya tarik terhadap konsumen
1 Kesesuaian ukuran gambar suatu produk sehingga mempunyai daya tarik terhadap konsumen
2 Penataan ukuran gambar desain exterior dan interior sehingga mempunyai daya tarik terhadap konsumen
1 Kenaturalan warna pada gambar billboard memiliki daya tarik terhadapa konsumen
2 Elegan warna pada gambar billboard memiliki daya tarik terhadap konsumen BAGIAN I
Harapan
Kenyataan
No Pertanyaan
Elemen- elemen Visual Pada Billboard
Harapan Kenyatan
A Grafis (X
1)
B Size (X
2)
C Colors (X
3) ü
ü
TP KP CP P SP TB KB CB B SB
1 Hubungan antara dan pada iklan
memiliki makna yang jelas 2 Hubungan antara dan
pada iklan m em iliki n ila i pesan pada pendidikan 1 Typography atau tulisan
dapat dibaca dengan jelas dari jarak jauh
Typography atau tulisan memiliki nilai seni
1
Identifikasi labe l perusahaan Nippon har u s cukup besar sehingga mudah dilihat
2 Identifikasi labe l perusahaan Nippon har u s mudah dimengerti
1 Frame daripada
dapat dibesarkan untuk melebarkan skala dan keluar dari batasan 2 Frame mem iliki dampak
visual, penambahan efek 3 D pada ilustrasi clan bermain dengan
garis yang m emudar clan kotak-kotak dimensional dapat dilakukan pada
1 Billboard memiliki bentuk yang menarik perhatian konsumen
2 Billboard memiliki bentuk yang natual sesuai dengan
Pertanyaan Elemen- elemen Visual
Pada Billboard
Harapan Kenyatan
D (X
4)
E (X
5)
2 F
(X
6)
G (X
7)
H (X
8)
Fiqur & Ground
Typography
Product Identification
Extensions
Shape
figure ground billboard
figure ground
billboard
billboard
long rectangle.
horizorrs,
billboard.
TP KP CP P SP TB KB CB B SB
1 Penambahan alat elektrik
pada dapat
m embuat bagian - bagian dari billboard itu m enarik
Pesan di juga
dapat d ige rakkan akan m em buat bilboard lebih baik.
Pertanyaan untuk mengukur
Berilah tanda ( ) sesuai dengan penilaian saudara.
Keterangan :
STS : Sangat Tidak Setuju (Skor 1) N : Netral (Skor 3) SS : Sangat Setuju (Skor 5) TS : Tidak Setuju (S kor 2) S : Setuju (Skor 4)
No Pertanyaan
Brand Awarness (kesadaran merek)
STS TS N S SS
1 Konsumen mengingat dan memahami pesan yang disampaikan melalui iklan billboard produk nippon paint
2 Penguatan karakter merek produk nippon paint dapat menimbulkan keinginan untuk membeli
3 mendapatkan pengetahuan baru tentang produk yang disampaikan melalui iklan billboard produk nippon paint
4 Tampilan visual dari media iklan billboard dapat mempengaruhi perseps i
nippon paint Pertanyaan Elemen-elemen Vi sual
Pada Billboard
Harapan Kenyatan
I (X
9)
2
BAGIAN II
Brand Awarness Motion
billboard
billboard
Customer
customer ü
TERIMA KASIH
Variabel Nilai Harapan Elemen Visual Billboard
A1.1A1.2A2.1A2.2A3.1A3.2A4.1A4.2A5.1A5.2A6.1A6.2A7.1A7.2A8.1A8.2A9.1A9.2 55105.004484.004373.504373.5055105.004373.503473.504373.504373.50 3473.503473.505494.504484.004484.004484.004594.504484.004484.00 4484.003363.004373.504484.005384.002242.003473.503363.003363.00 4484.004484.004373.503363.004484.003363.003363.003363.003363.00 55105.004373.503363.004373.504594.503363.003363.003363.003363.00 4594.504484.004484.004373.504484.003363.003473.504373.504373.50 55105.005384.003363.004373.505384.002242.003363.003363.004373.50 55105.005494.504484.005494.504484.004373.503473.504484.004373.50 5494.504484.004373.503363.005494.504373.503363.003363.003363.00 55105.004484.003252.504373.505384.003363.003363.003252.503363.00 4594.505494.504373.504373.504594.504373.503363.004373.503363.00 4484.003363.004373.503363.003363.004373.503473.504373.503363.00 55105.004373.503252.503363.003473.503363.003363.003363.003363.00 4373.503473.504484.004484.005494.504373.503473.504484.004373.50 2352.503252.504373.505494.503363.003252.503473.504484.004484.00 4484.005494.503363.003252.504484.003252.503363.003363.003252.50 55105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 55105.0055105.004484.004484.004484.003363.004484.004484.004373.50 55105.0055105.003363.004484.0055105.004373.503363.003363.003363.00 4484.0055105.004484.004373.504484.003363.004484.004484.004373.50 4373.503473.503363.003363.004373.504373.503473.504373.503363.00 4484.0055105.004373.504373.504484.004373.503473.504373.504484.00 4373.504484.004484.004484.004484.003363.003473.504373.504484.00 55105.004484.004484.004373.503363.004484.003363.004373.504484.00 4484.004484.004373.503363.005494.504373.502352.504373.503363.00 4594.505494.504484.005494.504594.503363.004484.004373.504373.50 4484.004484.004373.504484.003363.002242.003473.504373.504373.50 3363.004373.504373.503363.003363.003363.003363.003363.004373.50 55105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 55105.004594.503363.004373.5055105.002131.502242.003363.002242.00 55105.004484.004373.504373.5055105.004373.503473.504373.504373.50 3473.503473.505494.504484.004484.004484.004594.504484.004484.00 4484.003363.004373.504484.005384.002242.003473.503363.003363.00 4484.004484.004373.503363.004484.003363.003363.003363.003363.00 55105.004373.503363.004373.504594.503363.003363.003363.003363.00 4594.504484.004484.004373.504484.003363.003473.504373.504373.50 55105.005384.003363.004373.505384.002242.003363.003363.004373.50 55105.005494.504484.005494.504484.004373.503473.504484.004373.50 5494.504484.004373.503363.005494.504373.503363.003363.003363.00 55105.004484.003252.504373.505384.003363.003363.003252.503363.00 4594.505494.504373.504373.504594.504373.503363.004373.503363.00 4484.003363.004373.503363.003363.004373.503473.504373.503363.00 55105.004373.503252.503363.003473.503363.003363.003363.003363.00
Tot_A8A6 Tot_A6mean_A6mean_A8A9 Tot_A9mean_A9Tot_A7mean_A7A8 Tot_A2mean_A2A3A7 mean_A4A5 Tot_A5mean_A5A4 Tot_A4Tot_A3mean_A3A2A1 Tot_A1mean_A1
124373.503473.504484.004484.005494.504373.503473.504484.004373.50 132352.503252.504373.505494.503363.003252.503473.504484.004484.00 224484.005494.503363.003252.504484.003252.503363.003363.003252.50 1355105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 1255105.0055105.004484.004484.004484.003363.004484.004484.004373.50 1255105.0055105.003363.004484.0055105.004373.503363.003363.003363.00 134484.0055105.004484.004373.504484.003363.004484.004484.004373.50 124373.503473.503363.003363.004373.504373.503473.504373.503363.00 124484.0055105.004373.504373.504484.004373.503473.504373.504484.00 124373.504484.004484.004484.004484.003363.003473.504373.504484.00 1255105.004484.004484.004373.503363.004484.003363.004373.504484.00 124484.004484.004373.503363.005494.504373.502352.504373.503363.00 124594.505494.504484.005494.504594.503363.004484.004373.504373.50 124484.004484.004373.504484.003363.002242.003473.504373.504373.50 123363.004373.504373.503363.003363.003363.003363.003363.004373.50 2255105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 1255105.004594.503363.004373.5055105.002131.502242.003363.002242.00 1155105.004484.004373.504373.5055105.004373.503473.504373.504373.50 223473.503473.505494.504484.004484.004484.004594.504484.004484.00 124484.003363.004373.504484.005384.002242.003473.503363.003363.00 124484.004484.004373.503363.004484.003363.003363.003363.003363.00 1255105.004373.503363.004373.504594.503363.003363.003363.003363.00 124594.504484.004484.004373.504484.003363.003473.504373.504373.50 1255105.005384.003363.004373.505384.002242.003363.003363.004373.50 1255105.005494.504484.005494.504484.004373.503473.504484.004373.50 225494.504484.004373.503363.005494.504373.503363.003363.003363.00 1255105.004484.003252.504373.505384.003363.003363.003252.503363.00 124594.505494.504373.504373.504594.504373.503363.004373.503363.00 114484.003363.004373.503363.003363.004373.503473.504373.503363.00 1255105.004373.503252.503363.003473.503363.003363.003363.003363.00 124373.503473.504484.004484.005494.504373.503473.504484.004373.50 132352.503252.504373.505494.503363.003252.503473.504484.004484.00 224484.005494.503363.003252.504484.003252.503363.003363.003252.50 1355105.0055105.003363.003363.0055105.003363.003473.503363.003363.00 1255105.0055105.004484.004484.004484.003363.004484.004484.004373.50 1255105.0055105.003363.004484.0055105.004373.503363.003363.003363.00
4484.0055105.004484.004373.504484.003363.004484.004484.004373.50 4373.503473.503363.003363.004373.504373.503473.504373.503363.00 4484.0055105.004373.504373.504484.004373.503473.504373.504484.00 4373.504484.004484.004484.004484.003363.003473.504373.504484.00 55105.004484.004484.004373.503363.004484.003363.004373.504484.00 4484.004484.004373.503363.005494.504373.502352.504373.503363.00 4594.505494.504484.005494.504594.503363.004484.004373.504373.50 4484.004484.004373.504484.003363.002242.003473.504373.504373.50 3363.004373.504373.503363.003363.003363.003363.003363.004373.50 55105.0055105.004373.503252.5055105.004373.502242.003363.004373.50 55105.004594.503363.004373.5055105.002131.502242.003363.002242.00 4373.504484.004373.504373.504373.504373.503473.504373.504373.50 3363.003473.505494.504484.004484.004484.004594.504484.004484.00 3363.003363.004373.504484.004484.002242.003473.503363.003363.00 3363.004484.004373.503363.003363.003363.003363.003363.003363.00 5494.504373.503363.004373.505494.503363.003363.003363.003363.00 3363.004484.004484.004373.504594.503363.003473.504373.504373.50 4484.005384.003363.004373.503363.002242.003363.003363.004373.50 4484.005494.504484.005494.503363.004373.503473.504484.004373.50 5494.504484.004373.503363.0055105.004373.503363.003363.003363.00 4373.504484.003252.504373.5055105.003363.003363.003252.503363.00
Karakteristik
Responden Fr equencies
Frequency Table
Statistics
Jenis Kelamin
Usia
Tingkat Pendidikan
100 100 100
0 0 0
Valid Missing N
Jenis
Kelamin Usia
Tingkat Pendidikan
62 62,0 62,0 62,0
38 38,0 38,0 100,0
100 100,0 100,0
Laki-laki Perempuan Total Valid
Frequency Percent Valid Percent
Cumulative Percent
86 86,0 86,0 86,0
14 14,0 14,0 100,0
100 100,0 100,0
17 - 25 tahun 26 - 35 tahun Total Valid
Frequency Percent Valid Percent
Cumulative Percent
7 7,0 7,0 7,0
84 84,0 84,0 91,0
9 9,0 9,0 100,0
100 100,0 100,0
SMA S1 Lain-lain Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Deskriptif
Nilai Harapan Elemen -Elemen Visual Billboard Deskriptif
Frequencies
Frequency Table
Frequencies
Statistics
A1.1
A1.2
Statistics
100 100
0 0
4,25 4,24
,757 ,780
Valid Missing N
Mean
Std. Deviation
A1.1 A1.2
3 3,0 3,0 3,0
10 10,0 10,0 13,0
46 46,0 46,0 59,0
41 41,0 41,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
21 21,0 21,0 21,0
34 34,0 34,0 55,0
45 45,0 45,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
4,15 3,94
,730 ,736
Valid Missing N
Mean
Std. Deviation
A2.1 A2.2
Frequency Table
Frequen cies
Frequency Table
A2.1
A2.2
Statistics
A3.1
A3.2
20 20,0 20,0 20,0
45 45,0 45,0 65,0
35 35,0 35,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
3 3,0 3,0 3,0
21 21,0 21,0 24,0
55 55,0 55,0 79,0
21 21,0 21,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,74 3,23
,525 ,566
Valid Missing N
Mean
Std. Deviation
A3.1 A3.2
30 30,0 30,0 30,0
66 66,0 66,0 96,0
4 4,0 4,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
7 7,0 7,0 7,0
63 63,0 63,0 70,0
30 30,0 30,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Frequencies
Frequency Table
Statistics
A4.1
A4.2
Statistics
A5.1
100 100
0 0
3,78 3,27
,613 ,566
Valid Missing N
Mean
Std. Deviation
A4.1 A4.2
32 32,0 32,0 32,0
58 58,0 58,0 90,0
10 10,0 10,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
6 6,0 6,0 6,0
61 61,0 61,0 67,0
33 33,0 33,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
4,15 3,96
,744 ,764
Valid Missing N
Mean
Std. Deviation
A5.1 A5.2
21 21,0 21,0 21,0
43 43,0 43,0 64,0
36 36,0 36,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Frequencies
A5.2
Statistics
A6.1
A6.2
Statistics
31 31,0 31,0 31,0
42 42,0 42,0 73,0
27 27,0 27,0 100,0
100 100,0 100,0
Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,29 2,84
,701 ,581
Valid Missing N
Mean
Std. Deviation
A6.1 A6.2
14 14,0 14,0 14,0
43 43,0 43,0 57,0
43 43,0 43,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
3 3,0 3,0 3,0
17 17,0 17,0 20,0
73 73,0 73,0 93,0
7 7,0 7,0 100,0
100 100,0 100,0
Tidak Penting Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,04 3,51
,470 ,674
Valid Missing N
Mean
Std. Deviation
A7.1 A7.2
F requency Table
Frequencies
Frequency Table
A7.1
A7.2
Statistics
A8.1
A8.2
9 9,0 9,0 9,0
78 78,0 78,0 87,0
13 13,0 13,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
6 6,0 6,0 6,0
41 41,0 41,0 47,0
49 49,0 49,0 96,0
4 4,0 4,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Sangat Penting Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,55 3,16
,500 ,465
Valid Missing N
Mean
Std. Deviation
A8.1 A8.2
45 45,0 45,0 45,0
55 55,0 55,0 100,0
100 100,0 100,0
Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
4 4,0 4,0 4,0
76 76,0 76,0 80,0
20 20,0 20,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Nilai Kenyataan Elemen -Elemen Visual Billboard Frequencies
Frequency Table
Statistics
A9.1
A9.2
Statistics
A1.1
100 100
0 0
3,50 3,10
,560 ,461
Valid Missing N
Mean
Std. Deviation
A9.1 A9.2
3 3,0 3,0 3,0
44 44,0 44,0 47,0
53 53,0 53,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
6 6,0 6,0 6,0
78 78,0 78,0 84,0
16 16,0 16,0 100,0
100 100,0 100,0
Kurang Penting Cukup Penting Penting Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,74 3,34
,597 ,536
Valid Missing N
Mean
Std. Deviation
A1.1 A1.2
34 34,0 34,0 34,0
58 58,0 58,0 92,0
8 8,0 8,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Frequencies
A1.2
Statistics
A2.1
A2.2
Statistics
3 3,0 3,0 3,0
60 60,0 60,0 63,0
37 37,0 37,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,83 3,21
,766 ,715
Valid Missing N
Mean
Std. Deviation
A2.1 A2.2
3 3,0 3,0 3,0
30 30,0 30,0 33,0
48 48,0 48,0 81,0
19 19,0 19,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
17 17,0 17,0 17,0
45 45,0 45,0 62,0
38 38,0 38,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,20 3,74
,682 ,645
Valid Missing N
Mean
Std. Deviation
A3.1 A3.2
Frequency Table
Frequencies
Frequency Table
A3.1
A3.2
Statistics
A4.1
11 11,0 11,0 11,0
62 62,0 62,0 73,0
23 23,0 23,0 96,0
4 4,0 4,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
4 4,0 4,0 4,0
25 25,0 25,0 29,0
64 64,0 64,0 93,0
7 7,0 7,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,41 3,02
,740 ,635
Valid Missing N
Mean
Std. Deviation
A4.1 A4.2
11 11,0 11,0 11,0
41 41,0 41,0 52,0
44 44,0 44,0 96,0
4 4,0 4,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Frequencies
A4.2
Statistics
A5.1
A5.2
Statistics
19 19,0 19,0 19,0
60 60,0 60,0 79,0
21 21,0 21,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
2,96 3,53
,602 ,577
Valid Missing N
Mean
Std. Deviation
A5.1 A5.2
20 20,0 20,0 20,0
64 64,0 64,0 84,0
16 16,0 16,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
51 51,0 51,0 51,0
45 45,0 45,0 96,0
4 4,0 4,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,75 3,34
,702 ,476
Valid Missing N
Mean
Std. Deviation
A6.1 A6.2
Fr equency Table
Frequencies
Frequency Table
A6.1
A6.2
Statistics
X7.1
40 40,0 40,0 40,0
45 45,0 45,0 85,0
15 15,0 15,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
66 66,0 66,0 66,0
34 34,0 34,0 100,0
100 100,0 100,0
Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
3,77 3,17
,566 ,604
Valid Missing N
Mean
Std. Deviation
X7.1 X7.2
30 30,0 30,0 30,0
63 63,0 63,0 93,0
7 7,0 7,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
Frequencies
Frequency Table
Frequencies
X7.2
Statistics
A8.1
A8.2
Statistics
11 11,0 11,0 11,0
61 61,0 61,0 72,0
28 28,0 28,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
2,97 3,16
,481 ,631
Valid Missing N
Mean
Std. Deviation
A8.1 A8.2
13 13,0 13,0 13,0
77 77,0 77,0 90,0
10 10,0 10,0 100,0
100 100,0 100,0
Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
3 3,0 3,0 3,0
4 4,0 4,0 7,0
67 67,0 67,0 74,0
26 26,0 26,0 100,0
100 100,0 100,0
Tidak Baik Kurang Baik Cukup Baik Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100
0 0
4,28 3,91
,587 ,712
Valid Missing N
Mean
Std. Deviation
A9.1 A9.2
Frequency Table
Deskriptif
Efektivitas Iklan Yang diukur dari Elemen Visua l Billboard (X)
Deskriptif
Brand Awarness (Y) Frequencies
Frequency Table
A9.1
A9.2
Efektivitas Iklan yang diukur dari elemen visual billboard
Statistics
Y.1
7 7,0 7,0 7,0
58 58,0 58,0 65,0
35 35,0 35,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
30 30,0 30,0 30,0
49 49,0 49,0 79,0
21 21,0 21,0 100,0
100 100,0 100,0
Cukup Baik Baik Sangat Baik Total Valid
Frequency Percent Valid Percent
Cumulative Percent
7 7,0 7,0 7,0
59 59,0 59,0 66,0
1 1,0 1,0 67,0
33 33,0 33,0 100,0
100 100,0 100,0
Sangat Tidak Puas Tidak Puas Cukup Puas Puas Total Valid
Frequency Percent Valid Percent
Cumulative Percent
100 100 100 100
0 0 0 0
3,74 3,34 3,74 3,34
,597 ,536 ,597 ,536
Valid Missing N
Mean
Std. Deviation
Y.1 Y.2 Y.3 Y.4
34 34,0 34,0 34,0
58 58,0 58,0 92,0
8 8,0 8,0 100,0
100 100,0 100,0
Netral Setuju Sangat Setuju Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
Y.2
Y.3
Y.4
3 3,0 3,0 3,0
60 60,0 60,0 63,0
37 37,0 37,0 100,0
100 100,0 100,0
Tidak Setuju Netral Setuju Total Valid
Frequency Percent Valid Percent
Cumulative Percent
34 34,0 34,0 34,0
58 58,0 58,0 92,0
8 8,0 8,0 100,0
100 100,0 100,0
Netral Setuju Sangat Setuju Total
Valid
Frequency Percent Valid Percent
Cumulative Percent
3 3,0 3,0 3,0
60 60,0 60,0 63,0
37 37,0 37,0 100,0
100 100,0 100,0
Tidak Setuju Netral Setuju Total Valid
Frequency Percent Valid Percent
Cumulative Percent