STRATEGI DIPLOMASI KOREA SELATAN MELALUI BIOSKOP CGV DI INDONESIA
Disusun dan Diajukan untuk Memenuhi Salah Satu Syarat Memperoleh Gelar Sarjana Sosial (S.Sos) Strata-1
SKRIPSI
WA ODE PUTRI DININGRAT 201710360311197
PROGRAM STUDI HUBUNGAN INTERNASIONAL FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
UNIVERSITAS MUHAMMADIYAH MALANG 2022
x DAFTAR ISI
LEMBAR PENGESAHAN...i
BERITA ACARA BIMBINGAN SKRIPSI ... iii
PERNYATAAN ORISINALITAS ... iv
ABSTRAK ... v
ABSTRACT ... vi
KATA PENGANTAR ... vii
DAFTAR ISI ... x
DAFTAR TABEL ... xiii
DAFTAR GAMBAR ... xiv
DAFTAR SINGKATAN ... xv
BAB I ... 1
PENDAHULUAN ... 1
1.1 Latar Belakang ... 1
1.2 Rumusan Masalah ... 13
1.3 Tujuan dan Manfaat Penelitian ... 13
1.3.1 Tujuan Penelitian ... 13
1.3.2 Manfaat Penelitian ... 14
1.4 Penelitian Terdahulu... 14
xi
1.5 Landasan Teori / Konsep ... 20
1.5.1 Diplomasi Publik ... 20
1.5.2 Soft Power ... 26
1.6 Metode Penelitian ... 30
1.6.1 Jenis Penelitian ... 30
1.6.2 Metode Analisis ... 30
1.6.3 Ruang Lingkup Penelitian ... 31
1.6.4 Teknik Pengumpulan Data ... 32
1.7 Argumen Pokok ... 33
1.8 Sistematika ... 34
BAB II... 36
DIPLOMASI PUBLIK KOREA SELATAN... 36
2.1 Diplomasi Publik Korea Selatan di Indonesia ... 36
2.1.1 Implementasi Diplomasi Publik Korea Selatan Di Indonesia ... 42
2.2 Industri Perfilman Sebagai Instrumen Pendukung Diplomasi Publik Korea Selatan ... 45
2.2.1 Sejarah Perkembangan Industri Perfilman Korea Selatan ... 45
2.2.2 Diplomasi Publik Korea Selatan Melalui Industri Perfilman ... 50
2.3 Bioskop CGV Di Indonesia ... 57 2.3.1 Gambaran Umum CJ Group Dalam Industri Perfilman Korea Selatan 57
xii
2.3.2 Masuknya Bioskop CGV Ke Indonesia ... 61
BAB III ... 65
LANGKAH PENCAPAIAN TUJUAN DIPLOMASI PUBLIK KOREA SELATAN MELALUI BIOSKOP CGV DI INDONESIA ... 65
3.1 Meningkatkan Pengetahuan Publik Mengenai Korea Selatan Melalui Bioskop CGV... 65
3.2 Membentuk Apresiasi Publik Melalui Bioskop CGV ... 81
3.3 Meningkatkan Hubungan dan Pemenuhan Kebutuhan Publik Terhadap Korea Selatan Melalui Bioskop CGV di Indonesia ... 84
3.4 Pengaruh dan Infomasi yang Ditanamkan Korea Selatan Melalui Bioskop CGV di Indonesia ... 89
3.5 Analisis Konsep Diplomasi Publik Korea Selatan Berdasarkan Program Bioskop CGV Di Indonesia ... 92
3.6 Analisis Soft Power Korea Selatan Melalui Bioskop CGV Sebagai Bagian Dari Diplomasi Publik di Indonesia ... 104
BAB IV ... 109
PENUTUP ... 109
4.1 Kesimpulan ... 109
4.2 Saran ... 111
DAFTAR PUSTAKA ... xvi
xiii
DAFTAR TABEL
Tabel 1.1 Penelitian Terdahulu...18
Tabel 2.1 Hubungan CJ Group, CJ E&M dan CJ CGV...61
Tabel 3.1 Klasifikasi Indikator Diplomasi Publik Korea Selatan
Melalui Bioskop CGV...93
Table 3.2 Kelasifikasi Hubungan Konsep Diplomasi Publik Dengan
Program Bioskop CGV...94
xiv
DAFTAR GAMBAR
Gambar 3.1.4Beberapa Poster Tayangan House Of Korea Bioskop CGV
Indonesia ... 74
Gambar 3.3 Poster dan Banner Imagine You di Bioskop CGV Indonesia ... 83
xv
DAFTAR SINGKATAN
ASEAN : Association of South East Asian Nation BIFAN : Bucheon International Fantastic Film Festival BIFF : Busan International Film Festival
BKPM : Badan Koordinasi Penanaman Modal CGV : Culture Great Vital
CSR : Corporate Social Responsibility
HKIFF : Hong Kong International Film Festival KACW : Korea ASEAN Cinema Week
KAFA : Korea Academy of Film Art KCC : Korea Culture Center
KIFF : Korea Indonesia Film Festival KOCCA : Korea Creative Content Agency
KOCIS : Korea Culture and Information Service KOFIC : Korea Film Council
KOFICE : Korea Foundation for International Exchange KSIF : The King Sejong Institute Foundation
KTO : Korea Tourism Organization
MCST : Ministry of Culture, Sport & Tourism MOFA : Ministry Of Foreign Affairs
MNC : Multi National Corpotation
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fisip.umm.ac.id | fisip@umm.ac.id
SURAT KETERANGAN
Nomor : E.6.e/65/HI/FISIP-UMM/IV/2022
Yang bertanda tangan di bawah ini, Ketua Program Studi Hubungan Internasional Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Malang, menerangkan bahwa mahasiswa:
Nama : Wa Ode Putri Diningrat NIM : 201710360311197
Judul Skripsi : Strategi Diplomasi Korea Selatan Melalui Bioskop CGV Di Indonesia
Dosen Pembimbing : 1. Devita Prinanda, M.Hub.Int
telah melakukan cek plagiasi pada naskah Skripsi sebagaimana judul di atas, dengan hasil sebagai berikut:
BAB I 15%
BAB II 15%
BAB III 15%
BAB IV 15%
Similarity 7% 8% 4% 3%
*) Similarity maksimal 15% untuk setiap Bab.
Demikian surat keterangan ini dibuat untuk dipergunakan sebagai syarat pengurusan bebas tanggungan di UPT. Perpustakaan UMM.
Malang, 11April 2022
