Bamisha 1
Social Class
Social Class
PPs – MM FE – Manajemen
Bamisha 2
Social Class
Social Class
The ranking of people in society
into a hierarchy of upper, middle and lower classes based on their power and prestige
Bamisha 3
Social class Categories & Social class Categories &
Measurement Measurement
1. Warner’s index of status
characteristics
2. Coleman-Rainwater social
Bamisha 4
Warners’ index of status
Warners’ index of status
characteristics
characteristics
1. Occupation
2. Source of income 3. House of type
Bamisha 5
Coleman-Rainwater
Coleman-Rainwater
Social Standing Hierarchy
Social Standing Hierarchy
1. Upper
Upper-upper Lower-upper Middle-upper
2. Middle
Middle class Working class
3. Lower
Bamisha 6
Applications of Social
Applications of Social
Class to Marketing
Class to Marketing
Strategy
Strategy
AdvertisingMarket segmentation
Distributions
