To create a research model, the researchers took some theories into consideration, such as TAM, TPB, and TRA. According to these theories and the result got from the initial questionnaire, the research model was created [9,13,16] (Fig.1).
Factors Affecting Online Shopping Intention Through Verified … 79
PRODUCT QUALITY
PRIVACY AND SECURITY
OFFERS AND DISCOUNTS
ONLINE SHOPPING INTENTION EASY TO USE
CUSTOMER SERVISE
VERIFIED PAGES
PAYMENT ORDER STATUS ORDERING METHOD
SHIPPING WARRANTY
Fig. 1 Research model
H1—Product quality has a positive effect on online shopping intention.To deter- mine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the accept- ability of this hypothesis. Liying and Cai found that providing the customers with all documents that explain the quality of their product directly impacts on customers through online shopping activity. By using the previous result of many studies, this hypothesis was created [14,34].
H2—Providing customers with discount increase the ability to buy products they normally do not buy. To determine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis. Many studies adopted the discount as the main topic of their studies as one of the most effective factors that influence online shopping activities because of that H2 were established [30].
H3—Shipping process has a positive effect on online shopping intention.To deter- mine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptabil- ity of this hypothesis. Therefore, Liying, found that the shipping process has many details and providing customers with all delivery terms information will increase the ability to make orders [34]. On the other hand, Yingxi, found that track term has a direct and significant effect on customers through online shopping activities [31].
According to these studies, H3 was created to check the impact of shipping term on online shopping intention.
H4—Website security has a positive effect on online shopping intention.To deter- mine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptabil- ity of this hypothesis. Liying suggested that guarantee influence on online shopping and increase the ability to buy through online web store this guarantee term includ- ing personal information and credit card information [34]. In a study conducted by Recep. found that financial risk one of the main factors that affect online shopping
80 M. Alnaseri et al.
intention [23]. According to these results, H4 was established to measure the secu- rity factor, including financial and personal information, and its effect on customers’
intention.
H5—Easy and not complicated websites design have a positive effect on online shopping intention. To determine the acceptability of this hypothesis, a set of ques- tions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis. In some studies, made approved that the website structure very important to influence customers to make their order through online store these studies found that making the website very sample and put all information related with using the website increased the business value more than the online store with a difficult design (Humaira 2008; Turan 2011) [23].
H6—Being verified pages has a positive effect on online shopping intention.To determine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis. Therefore, the following two questions were used to determine this hypothesis. (1—Do you find effective to make first purchasing from a website has a verified page on Facebook, Instagram, and Twitter? 2—I feel more confident when I see the online store has a verified page?) (Köse et al. 2016) [8,27, 22].
H7—Explaining ordering method in the website has a positive effect on online shopping intention. To determine the acceptability of this hypothesis, a set of ques- tions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis. In a study made by Liying found that ordering method may affect negatively or positively on customers’ attention con- cluding of this study the researcher found that explaining the ordering method has a significant effect on customer’s attitude. By conduct, this study with some studies made before H7 has been created to check the real effect of the ordering method on GCC customers [34].
H8—Warranty-related information on online shopping sites will positively influ- ence consumers’ intention.To determine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis Lying found that ISO certificate and another term of approving the website effected positively on customers to purchase online (Lying et al. 2018). On the other hand, Cai states that customers’
comments increase trust and motivate new customers to purchase through online stores [14]. Relying on these studies, H8 has been created to recognize the warranty term effect on GCC customers.
H9—Providing order status has a positive effect on consumer intention. To deter- mine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the accept- ability of this hypothesis. To measure this hypothesis some studies were included in this sector in order to understand which result they got to complete from the point other researchers have already reached. Liying suggests that putting the order status
Factors Affecting Online Shopping Intention Through Verified … 81 gives the customers more confidence and influence the customer’s attitude of making purchasing through the online store. For Recep, he found that adding the cancellation step to the store helps customers to be more familiar with online shopping activity [34,23].
H10—Having a different way of Payments have a positive effect on online shop- ping intention. To determine the acceptability of this hypothesis, a set of questions were adopted and studied in a good way to determine the possibility of questions in determining the acceptability of this hypothesis. Liying Found that payment method has a positive effect on online shopping activities such as credit card, cash on deliv- ery, PayPal, and others were will give the customer better alternatives according to their priority [34].