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Limitations and Future Research

4 Discussion

4.2 Limitations and Future Research

Although the present study developed a conceptual model based on four well-known established theories, the main limitation is that it did not validate the proposed model in an empirical study. Therefore, it is highly recommended that further research should validate the proposed model in an empirical study in order to understand the factors affecting the adoption of CC in HEIs. In addition, it was unfortunate that the present study did not consider the role of any moderating variables in understanding the adoption of CC in HEIs. Further research could consider this point by extending the proposed conceptual model with some moderating factors.

5 Conclusion

CC offers a number of opportunities in terms of scalability and cost-efficiency. The unique features of CC allow the HEIs to make CEaaS as a reality in the educational community at a rapid speed and low costs. Despite these significant features, under- standing the factors affecting the CC adoption at the organizational level of HEIs is still scarce and requires further research. Therefore, this research developed a conceptual model based on the integration of four well-known established theories, including TOE, FVM, DOI, and INT in order to understand the factors affecting the adoption of CC at the organizational level of HEIs.

The proposed model provides a theoretical basis through which to assess the fac- tors affecting the adoption of CC in HEIs by considering different characteristics, including task, organization, technology, and environment. With regard to the provi- sion of CEaaS initiatives in HEIs, it is considered that this research was able to make an original contribution through its focus on the effect of CC adoption. It is believed that the conclusions derived from this study would add a significant contribution to the existing literature on one hand, and the decision-makers in the HEIs on the other hand.

Acknowledgements The authors would like to thank Universiti Putra Malaysia (UPM)—RMC—

for supporting and funding this research under Grant No. 95223100.

Towards the Development of a Comprehensive Theoretical … 71

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