STATUS REPORT
ADVERTISING
Advertising Revenues
Total net advertising revenues for the period, February through April 1990, are $112,114.71. This is $2,103.08 less than the $114,217.79 generated during the same period last year. Outside sales increased
$3,530.06 for the period, $99,440.16 for 1990 versus $95,910.10 for the same period last year. However, in-house advertising declined $5,615.64 from 1989 totals. All of this decline is attributable to The Kiwanis International Foundation. During the period February through April, 1989 K.I.F. ran three full pages of advertising in Kiwanis magazine, one of those a color advertisement. They ran no advertising February
through June 1990.
Although second quarter sales, as noted above, are down slightly,
advertising revenues for the first half of 1989-90 remain ahead of last year's totals, although short of original budgets for the year to date.
Alternative Sources of Income
Staff has been coordinating contract completion for the MBNA Affinity Credit Card Program through Transnational Financial Corporation, and preparing promotional efforts which will be reported in detail to the Administration Committee. The first mailing to members will be
completed prior to the May Board Meeting, and an announcement
advertisement appears in the May issue of Kiwanis magazine. Staff has begun searching for additional programs which might be introduced under this banner as additional sources of revenue.
Speakers Bureau
Speakers Bureau Activities continue with varied results. An activity report of first quarter 1989-90 assignments and all activity to date is attached. Expansion of this program beyond the level maintained the last two years is dependent upon the automation of this program's processing functions.
Inter-Staff Program Plans
Staff has been working closely with the staffs of program development and public relations departments to develop viable cooperative programs in the areas of alternative income. Although, as yet, there is little concrete progress to report, it appears that this area offers tremendous potential for the future. Staff has also been working with the Meetings and Conventions Department on generating Alternative Sources of Income for the Convention; with the respective departments responsible for the development of advertising revenues for the Kiwanis International
Directory, Supplies Department catalogs, and Circle K magazine.
Advertising Representatives Seminar
There is no Magazine Research Survey scheduled· for this year. The next.
effort will be in the spring of 1991. Kiwanis magazine will, however, be hosting its third annual meeting for all independent sales agents during the fourth quarter of the 1989-90 fiscal year. This is viewed by staff as an essential element in building sales. It provides the only opportunity annually for these representatives to visit Kiwanis and to share information, plans, results, and feedback with Kiwanis magazine's editorial and production staffs.
EDUCATION Operations Training for Lt. Governors
In January 1990, the Capital, Kentucky/Tennessee and Texas/Oklahoma Districts were selected from among ten (10) applicant districts to pilot test an Operations Training Program for Incoming Lieutenant Governors.
These programs will be offered on June 1-3 (T/0), June 9-10 (Capital) and July 21-22 (Ky/Tenn.). As individual program modules are completed, they will be forwarded to other governors-elect.
Leadership Materials
In January, revisions were completed on tbe guidebooks for club presidents, secretaries and lieutenant governors with the exception of pages related to reports and awards. Following the January Board Meeting these were typeset and printing was completed in time for inclusion in the Governors Reference Guide, distributed in late February. All other materials for the Reference Guide, including tabs and covers, were completed in January and February.
Governors-elect Conference
The Education Department completed all travel and housing arrangements for governors-elect, faculty, and speakers during January and February for the Governores-elect Conference~ Most governors-elect attended the Conference with the exception of Japan and Italy.
The 1990 Conference was expanded by one full day to focus on the 1990-1993 Major Emphasis Program. Expert speakers on major emphasis topics included Gregg Retersmeyer, Special Assistant to U.S. President Bush; Former U.S.
Senator Lawton Chiles; Richard Gorman, U.S. Committee for UNICEF; Dr. James Renier, Chairman and CEO of Honeywell Corporation; and Dr. Rae Grad,
Executive Director of the U.S. National Commission to Prevent Infant Mortality.
Pre-Convention Training
The 1990-91 lieutenant governors will meet on Saturday, June 23 from 1:00-5:00 p.m. to discuss the 1990-93 Major Emphasis Program. District Growth and MEP chairman will meet from 9:00 a.m. to 5:00 p.m., also on Saturday, June 23. All International committees are also being asked to meet on Saturday, June 23. Times and places are yet to be determined but will be announced at a later date.
-3- Training of Trainers
During March and April trainers were selected and trained to pilot test the Leadership Development Program in BLFM, Norden and Iceland districts.
Trainers will be trained for the Andean and Central America district in May.
Other Activities
Additionally, the department worked with district secretaries, gave a program for an Indiana Kiwanis Club, trained two replacement trainers in Ohio, responded to club and division requests for information or advice, and was asked to conduct a leadership seminar for a March of Dimes National Youth Conference in July, submitted a draft of convention forum and seminar moderators to President Lusche and President-Elect Blechman, and responded to a University of Illinois request for advice on how to train volunteers.
MAGAZINE 75th Anniversary
Kiwanis magazine's promotion of the 75th Anniversary has continued (after the special January issue) with "Kiwanis Scene" stories related to the celebration in the February, March, and April 1990 issues--as well as with the March issue's "Kiwanis Today" and a feature article, "The Road Back to Detroit," addressing the Detroit gala this past January. Clubs continue to report on their 75th Anniversary activities, and the magazine will publish these stories throughout the year and beyond.
Governors-Elect Conference
The Magazine Department provided news and photographic coverage of the 1990 Governors-Elect Conference at t~e International Office, February 28 to March 4. A full-page article with accompanying photographs will appear in the May 1990 issue of Kiwanis.
Pre-Convention Coverage
Kiwanis magazine's promotion of the 75th Annual International Convention in St. Louis, Missouri, began in the January 1990 issue. More recently,
"Scene" articles have addressed the convention in the March and April issues, and the May and June/July issues also will provide plenty of pre-publicity. In addition, the April Kiwanis will include a feature
article titled, "The Lore of Twain," which addresses the places in Missouri and nearby states that Samuel Clemens frequented and which conventioners can visit as well. Then, the May Kiwanis will feature "The Spirited City of St.
Louis," which highlights the host city's numerous attractions.
March 1990 Issue
The cover story for this Kiwanis magazine was "Magical, Mystical Malaysia," a staff-written "Kiwanis Nation" feature article. Two
"sidebars" to the main article addressed Kiwanis activities in Malaysia and its neighboring nation, Singapore. Also of note in this issue were feature articles about healthy foods ("The Medicinal Meal?") and the tragedy of infants exposed to drugs while still in the womb ("Born Addicted").
'-4- April 1990 Issue
The April Kiwanis has a large "Scene" department with three stories of particular note: a report on the International Board's decision to award the 1990 Kiwanis World Service Medal to William V. Dolan, MD,
Esperanca's medical director; coverage of the Kiwanis International Foundation's launch of the "Operation KNOW" program; and ~n obituary for Past International President Walter J. L. Ray. The issue's cover story,
"Families Born Abroad," concerns international adoptions, and "When Successful Executives Derail" addresses the reasons why "achievers"
sometimes find their careers set back.
May 1990 Issue
This Kiwanis magazine will feature "The Kid Market: Pint-Size Consumers"
on its cover. The article takes an in-depth look at how companies are directing their products, services, and advertising toward today's youth. And besides the previously mentioned feature article about St.
Louis, this issue will include three feature articles with self- explanatory titles: "Perfection's Perilous Pursuit," "Landscaping That Works," and "Will Baseball Nicknames Strike Out?" In addition, a
"Scene" story about Kiwanis International's Long Range Plan will offer Kiwanians some insight as to where their organization will be heading in the years ahead.,
Youth Publications
The 1989-90 editorial cycle for Keynoter and Circle K magazines is
nearly complete. Six issues of Keynoter already have been published and the seventh issue is in its final editorial/production stages. Five issues of Circle K have been published, the April issue featuring a stunning four-color cover that promotes Circle K's 1990 International Convention in Anaheim, California. Planning for the 1990-91 editorial calendar for both youth publications will begin in the near future.
The KI-E News
A special issue of KI-E News was completed and mailed to Europe in January. The newsletter was produced in four languages--English, German, French, and Italian. It was distributed to all European Kiwanians.
Bulletins for Kiwanis Officers (BKO)
Thus far, five issues of the North American edition of the BKO have been published this administrative year, and three more issues will complete the production schedule. The second issues of the Latin American and Asia-Pacific editions are in production, and plans call for a third one for each this year. And this year's first issue of the European BKO will be printed and mailed to the European Regional Office for
distribution by early April. Like the KI-E News previously mentioned, it will be printed in four languages. Current plans are to produce at least two more European BKOs this administrative year.
-5-
MEETINGS AND CONVENTIONS St. Louis Convention
The registration and housing process for the St. Louis Convention is well under way, and the registration form appeared in the February issue of Kiwanis magazine.
Staff has selected a production company and decorator for St. Louis. Stage design, audio-visual programs, and sound and lighting details are being refined and finalized. Staff plans to adapt the history module that premiered in Detroit for use at the Sunday night Opening Session in St.
Louis.
A recent site visit to St. Louis was scheduled in conjunction with a Host Committee Meeting, and staff is pleased to report that the Host Committee is functioning well and with enthusiasm.
Letters inviting potential exhibitors to the St. Louis Convention were sent in January, and several applications have been returned. Several new
commercial exhibitors, such as Encyclopedia Brittanica, have expressed an interest in attending our Convention.
Staff met with Co-Chairmen Vic Shaul and Charles Greenwood to review tapes from volunteer entertainment groups. Main-stage assignments have been made and letters of invitation have been sent.
Anaheim Convention
The Anaheim logo and slogan have been selected, and stick-on logos and
convention stationery are being prepared for release following the St. Louis Convention.
Rate negotiations with Anaheim hotels are well under way, and it appears that room rates will be comparable to those we obtained during the last few years.
Initial planning for the Anaheim Planning Conference has begun, and a tentative schedule has been submitted to President-elect Blechman for review.
75th Anniversary
A Detroit highlights tape has been developed for sale to Kiwanis clubs and/or individuals. Approximately 65 tape orders have been received since the Detroit event, and those orders were filled early in March. The tape includes the history module, a message from U.S. President Bush, excerpts from President Lusche's address, the birthday cake ceremony, and highlights of Danny Gans' performance. The cost of the tape is $17.95.
Future Conventions
Staff has been working with.several cities that have submitted proposals to host the 1995 Convention. Appropriate site visits are being scheduled and an agenda point will be presented to the Board Committee at the May Board Meeting.
Staff made a trip to Nice, France, in March, to discuss room blocks with hotelso Also, staff met with two fulfillment companies preparing to let bids for housing and registration, transportation, and tourso
Staff is also working with hotels and facilities for the International Convention in Indianapolis, Indiana, in 1992.
Miscellaneous Meetings
During the quarter, staff assisted in the logistics/housing of four Regional Conferences for Governors, the Conference for Governors-elect, the District Secretaries Meeting, and the Achievement Committee Meeting. Additionally, staff has made arrangements with the new Omni Severin Hotel for the November Service Club Leaders Conference that Kiwanis is hosting.
PROGRAM DEVELOPMENT Development of the 1990-93 Major Emphasis Program
The English project guide is in production. It will be designed as a folder with pockets. General information on the program will be bound in the
center, and information on particular projects, community surveys, and sample press releases will be in the pockets.
Updating Material
Theme folders and logo sheets for the 1990-91 year have been printed, as well as the committee program sheets and service materials catalog.
Governors-elect
Governors-elect received information on the Major Emphasis Program at their training confernece. North American governors turned in copies of their action plans, though most of them felt that they needed to discuss items with their district chairman before the action plan became a solid guide.
Sheets listing contacts in other organizations were distributed to governors-elect outside the United States. U.S. contact sheets will be distributed soon.
Discussions with the Treasurer
Discussions began with International Treasurer John Morton on the goals and service concerns for the 1991-92 year.
Children's Miracle Network Telethon
Kiwanis clubs in four districts are working on a new fund raiser for
children's hospitals--rubber duck races. If this proves successful, it will be promoted heavily by the Children's Miracle Network Telethon.
Many clubs and districts are reporting plans for fund-raising drives in April, since funds raised in May will not be counted on this year's telethon total. Also, during April the Osmond Foundation will hold its
production-planning meeting.
International Committees and District Chairmen
Newsletters and supplemental materials have been sent to District Chairmen and International Committee members for all the service committees
(Community Service, Citizenship, Human and Spiritual Values, International Relations, Major Emphasis Program, Youth Services). The newsletters can be reproduced and distributed, or articles can be copied for use in district bulletins. The supplemental materials provide additional information so that the district chairmen can answer the questions from their constituents on the articles in the newsletters.
Portable Display System
The display will be used at 10 district conventions this year,. on a request basis. It is not possible to send the display to all district conventions, since several occur simultaneously. Thus, the approved budget includes shipping costs to send the display to 10 districts.
Special Olympics
Response to the mini-competition and unified sports programs of Special Olympics has been limited. Special Olympics International has not been supportive, and International Chairman Al Provasi feels quite frustrated.
Special Olympics is gearing up for its International summer games for 1991, and it is already mailing out material urging financial support.
International Friendship Program
Only 10 nominations for the K.I. Friendship program have been received.
Most are from the United States. Matching will occur in March, and the nominees, their families, and the sponsoring Kiwanis clubs will all receive information on their matches. Nominees will be accepted until the end of April. This program was not funded for reprinting in the current year, and is not in the proposed budget for 1990-91.
1989-90 MEP
Clubs implementing the youth leadership training program have been quite enthusiastic about the material in the current project guide. Terrific Kids and the BUG program have proven the most popular of the projects in the current project guide, judging by the requests for additional
information. A number of clubs are also investigating mentoring, career fairs, interview skills, and mini-grants.
Clubs continue to support Young Astronauts and Invent America!, and some clubs have begun support for Odyssey of the Mind.
Hugh O'Brian Youth Leadership Program
Support for the HOBY program has increased, with total contributions from clubs to the KIF now at $116,573. Last year at this time, contributions totaled $92,000.
Annual Club Reports for 1988-89
The annual club reports from 6,208 clubs have been electronically tabulated. In addition to the United States and Canadian districts, staff received reports from clubs in the districts of Andean and Central America, Australia, Benelux-France-Luxembourg-Monaco, New Zealand-South Pacific, Norden, Philippine Luzon, and Switzerland-Liechtenstein.
Clubs spent more than $49.7 million dollars on service and devoted more than 6.5 million hours to their projects. Some $12.8 million and 1.4 million hours were devoted to the Major Emphasis Program.
The most popular project was character education (implemented by 717 clubs), followed by Mini-Grants (624), Terrific Kids (570), Community Discovery (320), and BUG (270). Reported support for Special Olympics was 194,236 hours and $1 million. Young Astronauts enjoyed 5,685 hours and $70,000, while Invent America! garnered 5,522 hours and $50,579.
Some 62% of reporting clubs participated in one or more annual observances.
Of the six observances, the more popular were Prayer Week (2512 clubs), Family Day (1499), Farm-City Week (1123), and Kids' Day (1104).
Additional information is available for review.
PUBLICATIONS Collateral Design and Printing
In its continuing mission to service clubs and members of Kiwanis, the Publications staff has directed and created design and production on up to one hundred and fifty collateral jobs during this quarter. Purchasing of printing, typesetting, and art coincide with the production of these materials.
Some of these collateral pieces include: club secretaries and presidents guidebooks, Kiwanis International annual report, four BKO's, two Circle K magazines, three Keynoter magazines, MEP and Convention logos for all three International organizations, ads, brochures, certificates, and many others.
Designs were completed and sent to the printer for the President-elect's stationery, bannerettes, and announcements.
PUBLIC RELATIONS Public Relations
The public relations department has compiled the following audience estimates made by 75th anniversary publicity and promotional items as of March 13,
1990:
-9- Media Item
*
Billboards* Print ads, regional editions of Time, Newsweek, etc., 82 pages to date
* NBC "Today Show"
* News clippings, editorials
*
Newspaper supplement*
Video News* 75th Year news release (October)
* Tournament of Roses Parade viewers
Audience Potential 4,000,000
6,353,800 4,000,000 27,874,192 14,071,842 6,173,600 1,718,625 350,000,000 Total = 414 million
These figures are based on generally accepted methods of estimating viewers or readers in each type of publishing or broadcasting;
International Volunteers in Action
The International edition of "Volunteers in Action" is in final production and will be narrated in the following languages: French, German, Spanish, Italian, Mandarin Chinese, and Brazilian Portuguese. Upon completion of the translation service and format conversion, copies of this program will be Media Network Public Service Print Advertisements
Kiwanis International continues to receive free public service print advertisements in regional editions of Time, Newsweek, U.S. News & World Report, Sports Illustrated, Business Month, and other publications. From January 1 through April 30, 1990, 82 pages have been published. The
circulation of these editions is 1,364,540 and the total readership audience is 6,353,800. The advertising value of this space, if it had been
purchased, would have been $89,070.
St. Louis Business Journal
A special section will be inserted in this publication during the 75th anniversary convention. The section will help bring a high visibility to the club activities in the greater St. Louis area for the business community readership of this publication as well as provide a service to the
conventioneers.
International Economic Council
Houston, Texas will host the International Economic Council July 7-9, 1990.
The council, comprised of seven international financial leaders and heads of state, will be in Houston for this event. The public relations department is making arrangements to have the President George Bush billboard posted throughout the community during this important event.
International Public Relations
The public relations department will be conducting a Public Relations Seminar during the 15th annual Asia-Pacific Conference in New Zealand, April 6-9.
Additional public relations services will be provided to the Australian District during meetings after the conference.