FENOMENA MIKROSELEBRITI DI INSTAGRAM ANALISIS SEMIOTIKA PRESENTASI DIRI
VII. Penutup
Berd a sarkan pembacaan pada unit semiotika visual dan teks verbal pendu kung, diketahui bahwa konsep presentasi diri menurut Roland Barthes yang dirangkai dalam akun @awkarin, meliputi: tipe supplication, self-promotion, ingratiation, dan exemplification. Konsep presentasi diri dalam foto ini dipengaruhi oleh perasaan dan kondisi yang dialami Karin di dunia nyata. Segala jenis emosi yang dirasakannya—meliputi kesedihan, amarah, dan kegembiraan—dibagikan sebagaimana adanya kepada khalayak / warganet.
Bila hasil pem bacaa n tanda di k aitkan de nga n teori-t eori, ditemukan bahwa presentasi diri Karin Novilda sesuai dengan ciri-ciri mikroselebriti yang digambarkan oleh Marwick & Boyd. Konsep mikroselebriti Marwick menyatakan bahwa mikroselebriti adalah praktisi daring yang muncul dengan sebuah persona, membagikan informasi pribadinya, menampilkan kesan dekat dan akrab melalui ilusi hubungan yang intim, mengamati audiensnya sebagai penggemar, dan menggunakan cara khusus untuk mempertahankan maupun meningkatkan daya tariknya.
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Presentasi diri yang ditampilkan Karin sesungguhnya cukup unik dan khas bila dibandingkan dengan mikroselebriti lainnya. Selebriti media sosial pada umumnya cenderung menciptakan citra baik pada dirinya agar mendapat perhatian dan pengakuan dari khalayak. Alih-alih dipandang sebagai selebriti baik dan supel, Karin justru dilabeli sebagai mikroselebriti kontroversial yang mengancam pertumbuhan moral bangsa Indonesia.
Analisis data visual menunjukkan bahwa tipe presentasi yang paling banyak dilakukan K a rin Novilda a d alah e xemplific a tion . Perilaku ini menunjukkan bahwa ia sadar benar dengan visibilitas dan pengaruh eksistensinya di tengah masyarakat Indonesia, khususnya remaja. Ia tidak memaksa khalayak untuk mengikuti gaya hidupnya, tetapi ia mengundang rasa penasaran dan ketertarikan khalayak untuk merasakan kebahagiaan seperti yang dirasakannya.
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