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2538 2539 2540 2541 2542 2543 Y $D$9 ก
$กก () ) 25,010.96 31,655.14 32,094.21 30,775.73 34,493.28 37,807.61
10 14 15 16 17 18
2 () ) 2,501.10 2,261.08 2,139.61 1,923.48 2,029.02 2,224.00
2ก 2 2 (2) 100 90 86 77 81 89
Y ก'F#$ ก (ก-<#)
$กก () ) 2,197.59 5,969.79 12,933.82 17,172.10 20,923.68 33,078.15
2 5 12 14 17 24
2 () ) 1,098.80 1,193.96 1,077.82 1,226.58 1,230.81 1,378.26
2ก 2 2 (2) 100 109 98 112 112 125
Y F9G ก (GH6G)
$กก () ) 1,612.94 4,903.59 6,735.02 8,367.05 10,906.42
2 6 7 8 11
2 () ) 806.47 817.27 962.15 1,045.88 991.49
2ก 2 2 (2) 100 101 119 130 123
Y EกF!F6GF9#G ก
$กก () ) 1,170.80 2,709.51 17,665.83 20,612.09 22,464.12 25,591.34
6 11 19 20 20 23
2 () ) 285.13 246.32 929.78 1,030.61 1,123.21 1,112.67
2ก 2 2 (2) 0 0 100 111 121 120
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$กก () ) 28,919.35 41,947.38 67,597.45 75,294.94 86,248.13 107,383.5 2
15 32 52 57 62 76
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2ก 2 2 (2) 100 82 81 82 87 88
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ก ก0*, (2542). 3'!!#!( . ก )4 : ( 2 1999 ก, 130-142.
McGoldrich J. Peter (2002). Retail Marketing. 2nd ed. The McGraw Hill Companies., : 96, 114.
Stern Louis W., El-Anasary, Adel I., and Coughlan, Anne T. (1996). Marketing Channel. 5th ed. Prentice Hall, Inc.
