TAP CHl KHOA HQC DAl HQC VAN LANG Phirffc Minh Hiep va cac tgk
CAC NH.\N TO ANH HlTOfNG DEN SlT HAI LONG CUA SINH VIEN VE CHAT LlTgfNG DICH VU DAO TAO TAI KHOA DU LICH, TRU'CrNG DAI HOC CONG NGHIEP
THVC PHAM THANH PHO HO CHI MINH
FA CTORS AFFECTING STUDENTS' SA TISFA CTION ABOUT THE QUALITY OF TRAINING SERVICES AT TOURISM DEPARTMENT. HO CHl MINH CITY UNIVERSITY
OF FOOD INDUSTRY
PHl/dC MINH HI$P('>. NGUYEN THI TUYET TRINH'"> va TRAN Dd HOAI BAO(">
TdM TAT: Thong qua nghiin cuu khdo sdt 240 sinh vien dang hpc tgi khoa Du lich.
Tru&ng Dgi hpc Cdng nghiep Thuc phdm Thdnh phd Ho Chi Minh. Ket qud nghien cuu cho thdy co 4 nhdn td dnh huang den su hdi long cua sinh vien ve chdt lupng dich vg ddo tgo. sdp xip tic cao den thdp: 1) Phuang di?n hpc thuat; 2) Phuang dien phi hpc thugt; 3) Chuang trinh ddo tgo; 4) Danh tieng. Kit qud phdn tich con thi hi^n khdc biit vi sir hdi long cua nhdm sinh viin ndm thu nhdt so v&i nhom sinh viin ndm thu ba ddi v&i chdt hrpng dich vu ddo tgo. Ddy chinh Id ca s& di dua ra mdt sd hdm y qudn tri nhdm ndng cao s\c hdi long cua sinh viin ddi vai chdt lupng dich vtt ddo tgo tgi khoa. g&p phdn tich cue trong vi?c ndng cao hiiu qud tuyin sinh cua nhd tru&ng trong tuang lai.
Tie khda: sir hdi long cua sinh viin; chdt lupng dich vu ddo tgo; khoa Du lich; Truang Dgi hpc Cdng nghi?p Thuc phdm Thdnh phd Hd Chi Minh.
ABSTRACT: Through a survey of 240 students studying at the Tourism Department, Ho Chi Minh City University of Food Industry, the research results show that there are 4 factors affecting students satisfaction about the quality of training services, from high to low arrangement; 1) Academic aspect; 2) Non-academic aspect; 3) Training program; 4) Reputation. The results also show differences in the satisfaction of the first-year student group compared to the third-year student group for the quality of training services. This is the basis for making some administrative implications to improve student satisfaction of the quality of training senices at the faculty, making a positive contribution to improving the effectiveness ofthe university's enrollment in future.
Key words: student satisfaction; quality of training services; tourism department; Ho Chi SUnh City University of Food Industiy.
'" PGS.TS. T^p chi C^ng San. phuocmtnhhiep@gmail com. Ma s6: TCKHl8-22-2019 ' " ' ThS. Cong ty co phan San xuat Thuong Mai He 'Vi.forever27dec@yahoo com ' " ' NCS Cong ty co phan San xual Thucmg Mai He Vi, [email protected] vn
T.\P CHI KHOA HQC DAl HQC VAN LANG S6 18. T M o E l l j : 2 0 l 9 ^
1. DAT \ A.N DE
Trong bdi cdnh canh yanh hien nay, cac trudng dai hpc, yong dd ed Trudng Dai hpc Cdng nghiep Thyc phdm Thanh phd Hd Chi Minh (HUFI). ludn quan tdm den chdt lupng dich vu dao tao nhdm nang cao sy hdi Idng cua sinh vien, hpc vien de thu hul dupe ngudi hpc, ndng cao nang lyc eanh tranh. Nghien ctiu nay ket hop phucmg phdp nghien ciru dinh linh vd dinh lupng de do ludng mire dp hai long cua sinh vien vc chdt lupmg dich vu ddo lao cua ngdnh du lich Trudng HUFI, yen eo sd dd dc xudt hdm y qudn tri nhdm ndng cao chdt lupmg dieh vu ddo lao cita khoa Du lich, Trudng HUFI.
2. NOI DUNG
2.1. Ca sd ly thuyet va mo hinh nghien cihi Sy hdi Idng Id mire dp ctia trang thdi cdm xuc ciia mpt ngudi, bdt ngudn tir vipe so sdnh ket qud thu dupe lu sdn phdm va nhihig ky vpng eua ngudi dd. Sy hdi Idng cua khdeh hdng la sy ddnh gia cua khaeh hdng ve mdt san phdm hay mdt dieh vu da dap img dupe nhu cdu va mong doi cua hp [2, y.267]. Sy hai Idng ciia khdeh hdng Id mpt trang thai dong dd nhihig gi khdeh hdng can, mudn vd mong dgi d san phdm va gdi djch vy dupe thda man hay vupl qud su thda mdn [3, y.l33].
Chdt lupng dich vu yong bai cu nganh nghe, linh vyc ndo cung hudng den sy hdi long eua khdch hang. Theo cdc nghien ctru trudc day, chdt lupng dieh vu va su hai Idng ciia khdch hdng cd mdi lien he chat che vdi nhau. Tuy nhien, c6 hai khuynh hudng trai ngupc nhau khi xem xet mdi quan he giira chdt luong dich vu va sy hai long ctia khaeh hang. Dau tien, nhdm cdc
nhd nghien cuu Parasuraman va cpng sy;
Bitner; Bolton vd Drew cho rdng. sy liai Idng cua khdch hang la lien de eiia chdt lupng dich vy. Nhdm thir hai bao gdm cde nhd nghien euu Wile Woodside va cpng sy;
Sprang va Mackoy; Hoisingion va Naumann ed cung quan diem khi eho rang, chdt luprng dieh vu ddn din sy hai Idng ciia khdch hdng. Mdt sd cdc nha nghien cim Cronin va Taylor; Dion vd cpng sy; Lee vd cdng su eung cap nhung bdng chung thyc nghipm yong qud trinh nghien cuu cua minh nham hd yp cho quan diem rang chat lupng dich vy la lien than cho sy hai long cua khach hang [4, y.330]. Xet theo c^p pham trii nguyen nhan va ket qua, chdt lupng dich vu xem nhu la nguyen nhan vd sy hdi long ctia khaeh hdng la ket qua. S^
hdi Idng ciia khdch hang vd chdt lupng dich vu Id mpt each ndi chung, bao qudt cho tdt ca cdc ngdnh nghe vd ITnh vyc, yong ITnh vyc giao due, dd ehinh la sy hai Idng cua sinh vien va chdt lupng dich vu dao lao do nha trudng cung cdp. Vdy nen cung cdn cd mpt cdng cu do ludng rieng biet eho ITnh vyc giao due. Firdaus Abdullah dua ra md hinh HEdPERF hieu ehinh gdm 5 nhdn Id ho trp do ludng chat lugng djch vu dao lao trong mdi trudng gido due, phuong phdp cho kdt qud tin cay, cdc lieu chi tdt hon vd edu true dn dinh [5, tr.569-581].
2.1.1. Dinh nghia cdc nhdn td Nhdn td phuang dien phi hpc thuat - hay hdnh chinh: nhan to nay lien quan ddn viec thyc thi nhiem vu ciia cac nhan vien hdnh ehinh;
Nhdn td phuong dien hpe thuat: nhdn td nay lien quan den viec thyc thi nhiem vu eiia gidng vien;
TAP CHi KHQA HQC DAl HQC VAN LANG Phifpt Minh Hiep va cic tgk
Nhan id danh tieng: nhan Id ndy hen quan den hinh dnh ctia co sd gido due dai hpc;
Nhdn id tidp can: nhan td nay lien quan den ede vdn de nhu kha ndng tiep can, lien l^c ciia ngudi hpc vdi gidng vien va nhdn vien hdnh ehinh;
Nhan to chuong trinh ddo tao: nhdn td
ndy bao gdm nhirng van de lien quan ddn linh da dang, linh hoat vd chdt lugng ciia chuong trinh dao lao.
Dya vdo cdc eo sd ly thuydt, kdt hpp vdi tinh hinh thyc te tai khoa Du lieh, Trudng HUFI, chiing tdi dd xudt md hinh HEdPERF de thyc hien nghien cuu ndy.
Phirong di?n phi hpc thuat
Phuong di?n hpc thuat
Danh lieng
Ticp can
Chucmg trinh dao tao HI
"S
H3
H4
"S
^(
Hinh 1. Mo hinh nghien ciru
2.1.2. Gid thuyet nghien ciru HI: Nhdn td phuong dien hpe thuat dnh hudng den muc dp hdi long eua sinh vien ve chdt lugng djch vu dao tao;
H2: Nhan td phuong dien phi hpc thuat anh hudng den mirc dp hai Idng cua sinh vien \e ehat lugng dieh vu ddo tao;
H3: Nhan td danh tieng cd tac dpng den muc dp hdi long eiia sinh vien ve chat lupng djch vu dao tao;
H4: Nhdn td tiep can cd tde ddng den mijc dp hai Idng cua sinh vien ve chdt lupng dieh vu ddo tao;
H5: Nhdn td chuong trinh ddo tao c6 anh hudng den mirc dp hai long eua sinh vien ve chdt lugng dich vu dao tao.
2.1.3. Phirang phdp nghien cuv Nghien cim dugc thyc hien thdng qua viee ket hgp 2 phuong phdp nghien cuu dinh tinh va dinh lugng. Phuong phdp
nghien cihi dinh tinh thuc hien thdng qua ky thuat phdng van chuyen gia nham dieu chinh cdc bidn quan sat vd xay dyng thang do so bp. Phuong phap nghien ciru djnh lupng thyc hien bang ky thuat phdng van tryc tiep ddi tupng khao sat thdng qua bdng cau hdi ehi tiet nham danh gid cac thang do vd kiem dinh md hinh ly thuyet da dat ra.
Bdng cdu hdi dugc su dung yong nghien ctru ndy dugc thiet ke theo hinh thuc yd Idi dudi dang cdu hdi ddng, lua chpn cac muc dp ddng y theo thang do Likert 5 diem.
Du lieu dupe thu thdp vd xir Iy bang phuang phap chpn mau ngdu nhien thuan tien yong thdi gian tir thdng 5 den thang 8 nam 2019. Chiing tdi su dung phuong phdp xdc dinh cd mau bang each dp dung cdng thuc tinh kich thudc mdu n ^ 5*x (x la so bidn quan sat) [1]. Nghien cuu nay cd 26 bien quan sat, sd lupng mdu tdi thieu la 130
TAP CHi KHOA HQC DAl HOC \ .AN L.^NG S i l 8 , T h i o g l i j l i £ l l mdu. Sd lugng mdu eang cao, ket qud thu
dugc cang ddng lin cay. Chimg tdi chpn ddi tupng khao sat gdm 240 sinh vien nam 1.
ndm 2 \ a ndm 3 tai khoa Du lich, trudng HUFI; yong dd, cd 208 phieu hgp le. Cdc dir lieu sau khi thu thdp dugc xu Iy bang phdn mem SPSS 20.0. Mdt sd cdng cu thdng ke dupe sii dung nhu danh gia he sd tin cdy Cronbach's alpha, phan tich nhdn td kham pha (EFA), phan Itch hdi quy da bien. kiem dinh sy khde biel bang phucmg phap T - lest hoac Anova.
2.2. Ket qua nghien cihi 2.2.1. Kiem djnh thang do
Ket qua kiem dinh Cronbach's alpha cho thdy cdc thang do deu dat dp tin cay vdi he sd Cronbach's alpha > 0,6 (Bang 1).
Bang 1. Ket qua kiem dinh cronbalch's alpha Ma hda
N - A c a Aca Rep Ace Pro Sat
Cic nhan to Phi hgc Ihual Hpc thuat Danh lieng
Ticp can Chuong trinh dao
tao S\f hat long
H9 so Cronbatch's Alpha 0,843 0,872 0,845 0.887 0.868 0,703 Nguon XIC ly dir li^u hdng phdn mem SPSS 2.2.2. Phan tich EFA
Phdn tich nhdn td cho bien ddc lap:
Kdt qud phdn tich EFA (Bang 2) eho thdy, he sd ICMO la 0,896 vdi muc y nghia ciia kidm dmh Bartlett's Test la Sig. = 0,000. Kdt qud ndy cd y nghla thdng ke vd thda dieu kien cdn cho phdn tieh EFA. Sd lupng nhdn td irieb la 5 nhdn td tai Eigenvalues 1,068>I. tdng phuong sai trich Id 69,405%
> 50%, ddp img duge tieu ehuan, hp so tdt nhdn td ctia ede bien quan sdt deu > 0.5 va khdng cd bidn ndo cd chenh Ipch trpng sd la
< 0,3. Cae bien quan sat ddu dat gid yj hpi lu, gia tri phdn biet vd cd y nghia thdng ke.
Phdn tich nhdn to cho bien phu thupc;
Kdt qua phan tieh (Bdng 2) eho thdy, gid tri KMO = 0,652 > 0,5 va Sig = 0,000 < 0,05.
Kiem dinh nay cd y nghia thdng ke, dir Hpu phu hpp de phan lich nhdn td. Phdn lich ciing nil trich tu 3 bien quan sat thanh 1 nhan Id chinh cd Eigenvalues = 1,893 >I va phuang sai dich la 63,104% > 50% dat yeu cdu. Sau khi loai mpt sd bicn quan sdt, cdn lai 24 bidn quan sat hgp Ip dua vao ch^y md hinb hdi quy de gidi thieh eho sy thay ddi cua bidn Sy hai Idng ciia sinh vien.
Bang 2. Ket qua phan tich nhan to cho bien dpc l^p HjsS
KMO s.g.
Eigenvalues Phucmg sai inch (%)
G i i tri Nhan lodge lap 0,896 0,000 1,068 69,405
NhantSphvdlu^
0,652 0,000 1,893 63,104
JVgudn. Xti iy du U?u hdng phdn mem SPSS 2.2.3. Phan lieh hdi quy da bien
Ket qud phdn tich tucmg quan: KSt qua h$ s6 tucmg quan (Bang 3) cho thdy, tuong quan giira biSn Hdt long vcri cac biSn dpc lap: 1) Hoc thuat; 2) Phi hpc thuat; 3) Danh tieng; 4) Tiep can; 5) Chuong trinh dao tao la kha chat che (voi he s6 tucmg quan thap nhat la 0,496 > 0,03 va tdt ca Sig. < 0,05).
Do do, CO the dua cac bijn doc lap nay vao mo hinh hoi quy ih giai thich cho su thay doi ctia bien Hdt long.
TAP CHi KHOA H f i r DAl HOC VAN LANO Bang 3- Ket qua phan .Nhan to
HQC thu9t
Phi hgc thu?l
Danh tieng
Ticp e^n
Chuong trinh dao t?o
Tuong quan Pearson Sig. (2-tailed) Tuong quan Pearson
Sig. (2-tailed) Tuong quan Pearson
Sig. (2-tailed) Tuong quan Pearson
Sig. (2-tailed) Tuong quan Pearson
Sig. (2-tailed)
lich luong quan N 208
208
208
208
208
Phmrc .Minh Hiep va cac
Hai long 0,742"
0,000 0 , 7 3 5 "
0,000 0,496"
0,000 0,523"
0.000 0 , 6 9 8 "
0,000
Bk
Ket qud phdn tich md hinh hoi quy da bien; Ket qua md binh hdi quy lan 1 cho thay nhdn td tidp can cd miic y nghia Sig. = 0,137 > 0,05, ndn bj loai khdi md hinh hoi quy. Sau khi loai nhdn td tiep can ra khdi md hinh hdi quy va chay I^i md hinh hdi quy lan 2, chiing ta ed Bdng 4. Kdt qua eho thay, gia tri Sig. ciia kidm dinh F la 0,000 <
0,05. Nhu vdy, md hinh hdi quy tuyen tinh xdy dyng phu hpp vdi tdng the, gid tri he sd xac djnh R^ hipu chinh Id 0,768 cd nghia md hinh hdi quy luyen tinh xdy dyng phii hpp vdi dir lipu 76,8%. Ndi khac di, 76,8%
sv hdi long eua sinh vien khoa Du lich, Trudng HUFI ve chdt lupng dich vu ddo Bang 4. Ket qua
Nguon: Xtr ly dir heu bang phdn mem SPSS tao Id do eac thanh phan bien dpe lap eiia md hinh hdi quy nay giai thich, phdn cdn lai do sai sd va cae nhdn td khdc. Gid tri Sig. eiia kiem djnh t timg bien dpc lap deu nhd hon 0,05, ed nghTa Id cdc bien dpc lap duge dua vao md hinh deu cd y nghTa thdng kd. Cac nhdn td cd ypng sd hdi quy chudn hda dat ddu duong nghTa Id cdc bien ddc lap nay cd tdc ddng cung chieu den bien phu thupc. Tat ed ede he sd VIF < 2 nen khdng xay ra hien tugng da edng tuyen, he sd Dubin Watson = 1,935 cho thdy khdng c6 hien tupng ty tuang quan yong md hinh. Nhu vdy, md hinh de xudt Id phu hgp sau khi loai nhdn td tiep can.
mo hinh hoi quy M i high
Hang so Hoc thuat Phihpcthu^l Danh tieng Chuong Irinh dao 190
H$ so chua chuan h6a B
-0,047 0,368 0,310 0,081 0.252
Sai so chuiin 0.154 0,038 0,039 0,038 0,045
He s6 chuan boa
Beta
0.402 0.343 0.085 0,258
Gia tri Idem dmh(t)
-0,308 9.725 7.885 2.115 5,646
Muc y nghla (Sig.)
0,758 0.000 0,000 0.036 0.000
T h i n g ke da cpng tuyen Tolerance
0,656 0,594 0,696 0,535
VIF
1,525 1,685 1,437 1,868 R= hieu chinh = 76,8% (F - 172.346 tai miic y nghia Sig. = 0,000 < 0.05)
Durbin - Watson = 1.935
Ngudn. Xu ly die lieu bdng phdn mem SPSS
TAP CHl KHOA HOC DM HQC VAN LANG s 6 l 8 , T h 4 n g i i , i 2 ^ Tu kdt qud tren, phuong trinh hoi quy tuydn
linh da chudn hda dupe xay dung nhu sau: Sy hai long ve chdt lupng dich vu ddo lao ctia sinh vidn khoa Du lich, Trudng HUFI = 0,4O2*Hpe thuat + 0,343*Phi hpe tfiuat + 0,085*Danh tidng + 0,258* Chuong tiinh dao tao.
2.2.4. Kiem tra su khdc biet
Ket qud, chung ta c6 yong kiem dinh sy bang nhau cua 2 phuang sai Levene thi Sig. ^0,211 > 0,05, chdp nhdn gid thuydt Ho tuc Id khdng cd sy khac biel nhau ve phuang sai. Ben canh dd, gia tri Sig. cua kidm djnh t = 0,254 > 0,05 nen chdp nhdn gia thuyet Ho, cd thd kdt ludn khdng cd sy khde nhau ve sy hai long cua sinh vien ddi vdi chat lupng dich vy ddo tao tai khoa Du ljch, Trudng HUFI giiia 2 nhdm sinh vien nam vd nir. Cd the ndi rang, khdng can quan tdm den gidi linh ciia sinh vien khi dua ra nhung hdm y, kidn nghi lien quan den sy hdi Idng eua sinh vien.
Tuong ty, vdi mire y nghia Sig. = 0,320 >
0,05, cho thdy phucmg sai sy hai long ciia sinh vien ddi vdi chat lupng djch \TJ ddo tao thupc ede nam hpc nhu nnau. Ket qua phan lieh ANOVA mire y nghia Sig. = 0,035 < 0,05 cho thdy, ed sy khde bipt cd y nghla thdng ke ve mirc dp hai long thudc cdc nhdm nam hpe khac nhau. Cu the, cd sy khae biet nhau giira sinh vien nam thu 1 va sinh vien nam thu 3 (gid tri Sig. eiia 2 nhdm nay dat 0,01 < 0,05).
Bang 5. Kei qua sir khac biet giua cac dac diem H? so Sig. tinmg
ling voi thong ke Levene ANOVA Independent Sample's Test
Gioi tinh 0.211
0.254 Nam hoc
0,320 0.035
Nguon • A'i> ly dir ll?u bdng phdn mem SPSS
3. KET LU.X-N \ A DE XI .AT H.\M V QUAN TRI
Theo ket qua nghien ctiu. sinh vien tuofng d6i hai long ch4t lu(;ing dich vy dao t^o tai khoa Du ljch, Trucmg HUFI, kSt qua th6ng kS mo ta cho thiy thang do Sv hai long dat gia \n trung bmh 3,7151, tucmg doi tot so
•lin thang do Likert 5 miic do. Miic dp hai long cua sinh vien phy thuoc vao 4 nhan to chinh, theo miic do tir cao nhat den giam dan la 1) Phuong dien hpc thuat; 2) Phuong difn Phi hpc thuat; 3) Danh tiSng; 4) Chuong tiinh dao tao. Sau day, chiing toi trinh bay mpt so ham y quan tri nham nang cao sir hai long cua sinh vien.
Ve phuang dien hoe thuat: Nhan to nay CO he s6 (P = 0,402), anh hucmg manh nhat den "Su hai long ve chat lugng dich vy iko tao ciia sinh vien". Trung binh nhom nhan to nay dupe danh gia a mirc (mean = 3,7853), cho thay sinh vien danh gia tuong doi cao ve su anh huong cua "hpc thuSt", ySu to dupe sinh vien danh gii cao nhat la vi^c "giang vien cung cap day dii tai li?u giang day cho sinh vien truoc khi bjt dau mon hpc" dat gia tri trung binh 3,88, kS den 2 ySu t6 CO gia tri trang binh lin lupt la 3,74 va 3,73 la "Giang vien co ky nang su pham" va "Giang vien danh gia kSt qua hpc tap ciia sinh vien chinh xac". DiSu nay mang tinh tich cue boi vi dS hpc tap t6t, sinh vien cin phai co nhihig giao trinh, tai heu de tim hieu mon hpc, giup sinh vien de tiep thu hon. Dpi ngii giang vien dupe ddnh gii CO ky nang su pham va dinh gii k6t qua hpc tap cua sinh vien chinh xac.
Tuy nhien, ve viec tri Icri thic mic hay ho trp sinh vien hpc tap, nha truong co thS thanh lap mpt dien dan trao d6i gijia sinh
TAP CHi KHOA HQC DAl HOC \'AN LANG Phirffc Minh Hiep \ a cac tgk
vien vd giang vien. Theo dd, sinh vien ndu cdn cd thd Ien dien ddn dd hdi va hao ddi vdi gidng vidn ho yp tra Idi cau hdi trong mpt miJfc thdt gian cho phep do Uudng ddt ra.
Ve phucmg di?n phi hpc thugt; Nhdn td nay cd he sd (p = 0,343) anh hudng manh thu hai ddn "Sy hdi Idng ve chat luong dich vu ddo tao eiia sinh vien". Xet Iheo trung binh, yeu td dupe sinh vien ddnh gia eao nhdt la viec "kdt qua hpc tap cua sinh vidn dupe nhd trudng cung cdp diing thdi ban"
d?t gia tn trung binh 3,86; ke den la yeu td
"Cdn bp - nhan vien cua trudng quan tam gidi quydt cdc vdn de khi sinh vidn gap khd khdn" dgt 3,75; 2 yeu td cudi ciing Id "Cdc khieu nai cita sinh vien duyc gidi quydt hipu qua" dat 3,69 va 3,55 cho "can bd - nhdn vien nha trudng ed thai dp ldm vide lich sy, vui ve khi giao tiep vdi sinh vien".
Nhd trudng ciJng cdn xem xet lai va quan tdm nhieu hon ciing nhu cd mdt khung tham chieu ro rdng vd quy binh lam viee vdi thdi gian eu the ro rdng de sinh vien de dang ndm bat, thdo gd nhijng lung hing cho sinh vien ve mdt gidi quyet thit tuc, ddng thdi eung giiip eho dpi ngu nhdn vien hdnh ehinh lam viee dupe thudn lien hem.
Vi chuang trinh ddo tgo: Nhdn td ndy cd hp sd (p = 0,258) anh hudng manh thu ba ddn "Sy hai long ve chdt lupng dich vu dao tao ciia sinh vien". Cac yeu td lien quan ddn chuong trinh dao tao ciia trudng deu nhan dupe sy ddng thuan tir phia sinh vien nhu la "cung cap thdi gian hpe linh hoat" dgt gia tri trung binh 3,82; "chucmg trinh dao tao dupe lien ket vdi cdc doanh nghiep, giiip sinh vien tiep can dupe vdi thye te tdt ban" dat gid yi yung binh 3,76;
"nhd trudng lien ket vdi ede doanh nghiep
tao dieu kien cho sinh vien cd dja didm thyc tap khi tham gia khda luan" dat gid yj trung binh 3,75 va cudi ciing Id "khdi lupng kien thirc tuong xung vdi thdi gian hpc" dat gid tri trung binh 3,53. Hien nay, nha trudng da thyc hien khd thanh cdng yong chuang yinh dao tao, van de sinh vien edn liep can vdi thyc td thye sy la mdt vdn dd rat cdn thidt, ddy la mdt diem manh cua trudng ma chiing tdi nghT irudng nen phdt huy hon niia, tao sy da dang lien ket rpng rai vdi nhidu doanh nghiep, da nganh nghe, de sinh vien cd ea hpi duge nhin nhdn, so sdnh vd cd hudng di cho nghd nghipp ciia minh yong tuang lai, cd nhu vdy lac gia nghi sinh vidn chac chan se bai long ban vdi chat luong djeh vu dao tao ciia trudng.
Han che duy nhdt trong chuong trinh ddo tao eiia nhd trudng yong nghidn eiru nay la chua duac sinh vien danh gia cao Id vd mat "loai hinh ddo tao cua nhd trudng {chinh quy, tai chirc, lir xa,...) ehua da dang". Vi vay, nhd Uudng ndn tao dieu kien de phat trien loai hinh hpc tap da dang ban se cd khd nang lam gia tang sy hai Idng cho sinh vien, ddng lyc cho sy phat trien nang lue canh yanh cua trudng.
Ve danh tiing: Danh tieng Id nhdn td dnh hudng sau eiing den su hai Idng eiia sinh vien vdi muc dp anh hudng P = 0,085. Nhdm nhan td danh tieng ndy ciia nha Uudng so vdi muc hai long eiia sinh vien khd tdt xet ve gid tri trung binh dong ddnh gid cua cac ddp vien, dat 3,8/5 (thang do Likert 5). Vi vdy, ddy la mdt dieu dang mimg cho nha trudng va ciing Id mpt yong nhirng dpng lyc dd Uen tinh thdn dd, phdt huy vd ndng cao hon niia yong vdn de ndng cao danh lidng cua trudng.
Tuy nhien, sinh vien lai chua thira nhdn yeu
TAP CHl KHOA HQC DAl HQC \AN LANG S6 18. Thing U td "trudng cd uy tin" vd mat danh tieng. Ben
canh do, trudng ndn c6 Id trinh eu thd dd cd the dat dupe tieu chuan AUN QA (ASEAN University Network Quality Assurance), nham nang cao sy thira nhdn danh tidng vd chat lupng gido due eiia nha tnrdng ddi vdi sinh vidn ndi rieng vd ddi vdi he thdng gido due uong nude va dong khu vyc Ddng Nam A ndi chung.
Vi sir khdc biit doi v&i sir hdi long giira nhdm sinh vien phdn logi theo nhdm ndm hpc: Dya vdo kidm dinh su hdi long theo cac bidn nhan khdu hpc, kdt qud kiem djnh eho thay cd sy khac bidt dong sy hdi long cita sinh vien ddi vdi chat lugng dich vu dao tao tai khoa Du lich, Trudng HUFI giiia sinh vidn nam thu 1 va nam thu 3. Cu the, ddi vdi sinh vien nam thir 1, trudng edn quan tdm han yong vide xdy dyng chucmg
trinh ddo tgo vdi khoi lugng kien thuc urong xiing vdi ihdi gian hpc tgp. irdnli de sinh vidn cd cam nhgn qua tai yong chuong trinh dao tgo cua tnrdng so \'di thdi gian hpc tap. Ddi vdi nhdm sinh vien nam thir 3, Irudng cdn xem xet va dam bao ket qua bpc tap dugc gidng vidn ddnh gia chinh xac;
chii trpng cdi thien thai dp lam vide ciia can bd - nhdn vien nha trudng khi giao tidp vdi sinh vien. Them vao dd, nhd trudng can quan tam nhieu hon den ky ndng su phgm ciia giang vien; vipe gidi quyet hidu qud cac khieu nai cita sinh vidn cung nhu tang cudng sy lien ket cua nha trudng vdi cdc doanh nghipp de giup sinh vien dugc tiep can vdi thyc te tot han va cuoi ciing la sy quan tdm ciia cdn bd - nhan vidn nhd trudng dong van dd gidi quyel cac khd khan cho sinh vidn cung can dugc cai thipn hon nira.
TAI U%\J THAM KHAO
[1] Nguyen Dinh Thp (2013), Gido trinh Phuang phdp nghien ciru khoa hpc trong kinh doanh, Nxb Tdi Chinh.
[2] Nguyen Qudc Nghi, Nguyen Thi Bao Chdu vd Phgm Ngpe Giao (2012), Cdc nhdn to dnh hu&ng den muc dp hdi long cua sinh vien ddi v&i chdt lupng ddo tgo ngdnh du lich cua cdc tru&ng dgi hpc & khu vuc Ddng bdng sdng Cuu Long, Tgp chi khoa hpc Dgi hpc Cdn Tha, sd 22b.
[3] Nguydn Thi Ngpe Xuan (2018), Cdc yeu to dnh hu&ng din su hdi long cua sinh vienve chdt lupng dich vu gido due ciia Truang Dgi hpc Trd Vinh, Tgp chi Gido due, sd dac biet Ki 1 thdng 5.
[4] Evans Ojiambo Ondili, Thaddeus Wafida Wechuli (2017), Servive Quality and Student Satisfaction in Higher Education Institutions: A Review of Literature, International Journal of Scientific and Research Publications, vol.7, no.7.
[5] Firdaus Abdullah (2006), The development of HEdPERF: a new measuring in.sirument of service quality for the higher education secto. International Journal of Consumer Studies, vol.30, no.6.
Ngay nhan bai: 11-11-2019. Ngaybien tap xong: 15-11-2019. Duyptdang: 29-11-2019
