S MBS 1006103 Bibliography
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Hubungan Antara Citra Merek (Brand Image) Operator Seluler Dengan Loyalitas Merek (Brand Loyalty) Pada Mahasiswa Pengguna Telepon Seluler Di Fakultas Ekonomi Reguler
Skripsi ini membahas bagaimana pengaruh customer satisfaction, customer loyalty, dan expected switching cost terhadap brand preference dan repurchase intention
Bike di Kota Bandung, mengetahui gambaran tingkat customer satisfaction pada komunitas United Bike di Kota Bandung, mengetahui gambaran tingkat customer
Pada Customer Loyalty Komunitas United Bike……… 108 4.17 Tanggapan Anggota Komunitas United Bike Terhadap Reffers. Other Pada Customer Loyalty Komunitas United
perceived switching cost, trust tidak berpengaruh positif terhadap customer loyalty, corporate image berpengaruh positif terhadap customer loyalty, perceived service
Sigit Haryono (2015), “The Effects of Service Quality on Customer Customer Satisfaction, Customer Delight, Trust, Repurchase Intention, and Word of Mouth ”,
Behavioral Intention: re/purchasing intention, word of mouth, and willingness to use the service Brand/Product Loyalty: customer loyalty, brand loyalty, and attitudinal loyalty
This paper is intended to fill the gap in the literature by providing an empirical evidence on how service quality, customer satisfaction, and service value influence attitudinal
