BAB V SIMPULAN DAN SARAN
5.2. Saran
Berdasarkan penelitian yang telah dilakukan dan simpulan yang didapat, peneliti memiliki saran sebagai berikut:
a. Untuk penelitian selanjutnya, penelitian diharapkan dilengkapi dengan informasi dan pendapat dari ahli yang berkaitan dengan kajian semiotika sosial dan kelas sosial, agar penelitian yang dilakukan dapat memberikan hasil yang lebih akurat.
126 b. Diharapkan masyarakat agar dapat lebih kritis dalam mencerna isi pesan dari sebuah iklan tidak menerimanya secara mentah-mentah agar dapat memperhatikan dampak positif dan negatifnya dari pesan tersebut.
c. Untuk perusahaan yang ingin merepresentasikan suatu kelas sosial dalam iklannya agar lebih disesuaikan dengan target konsumennya, agar produk yang ditawarkan kepada masyarakat tidak memberikan dampak negatif.
127
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Lampiran 1 Screenshot Adegan Iklan "Introducing iPhone 13 | Apple"
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