i
ABSTRAK
Debby Permatasari 210203100016. Pelayanan
Guest Relations
Officer
(GRO) dalam Meningkatkan
Customer Care
untuk Membina
Customer Relations
di Grand Hotel Preanger. Dibawah bimbingan Trie Damayanti, S.Sos., M. Si.
Program Diploma III Sub Program Studi Kehumasan. Fakultas Ilmu Komunikasi
Universitas Padjadjaran.
Tujuan dari penulisan ini adalah untuk mengetahui kegiatan pelayanan
prima berdasarkan pada konsep A6, dalam kegiatan pelayanan
Guest Relations
Officer
yaitu
Ability
(Kemampuan),
Attitude
(Sikap),
Appearance
(Penampilan),
Attention
(Perhatian),
Action
(Tindakan) dan
Accountability
(Tanggung jawab)
dalam meningkatkan
customer care
untuk membina
customer relations
di Grand
Hotel Preanger.
Metode pendekatan yang digunakan adalah deskriptif, yaitu untuk
memperoleh gambaran mengenai kegiatan pelayanan tersebut dengan
menggunakan teknik pengumpulan data berupa observasi, wawancara, dan studi
kepustakaan.
Hasil penulisan menunjukkan bahwa pelayanan
Guest Relations Officer
dalam meningkatkan
customer care
untuk membina
customer relations
di Grand
Hotel Preanger pada dasarnya sudah sesuai dengan kegiatan pelayanan prima.
Berdasarkan penulisan ini dapat disimpulkan bahwa pelayanan
Guest
Relations Officer
dalam meningkatkan
customer care
untuk membina
customer
relations
di Grand Hotel Preanger dengan memperhatikan konsep A6 pada
pelayanan prima maka dapat dikatakan sudah baik, tetapi tetap harus ditingkatkan
▸ Baca selengkapnya: berikut ini adalah penerapan pelayanan prima berdasarkan konsep action (tindakan) yaitu …
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ABSTRACT
Debby Permatasari 210203100016. Guest Relations Officer (GRO)
Service in Improving Customer Care to Develop Customer Relations at Grand
Hotel Preanger. Mentoring by Trie Damayanti, S.Sos., M.Si. Diploma Program
Sub Program Public Relations. Faculty of Communication Sciences in
Padjadjaran University.
The goal of this paper is to know the best activities based on the A6
concept in service Guest Relations Officer. The concepts consists of Ability,
Attitude, Appearance,Attention, Action and Accountability from Guest Relations
Officer services in improving customer care to develop customer relations in
Grand Hotel Preanger.
The used method is descriptive approach ,to get description about service
activities by using data collection technics such as observation, interviews, and
library research.
The results showed that Guest Relations Officer services in improving
customer care to develop customer relations at Grand Hotel Preanger was
appropriate with the best service activities.
Based on this paper, the conclusion is Guest Relations Officer services in
improving customer care to develop customer relations at Grand Hotel Preanger
with used the concept of the A6 on best service, it can be said that the services
