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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BR-V ( Studi kasus di dealer Honda Ahmad Yani Bandung )

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xiii DAFTAR GAMBAR

Gambar 2.1 Proses keputusan pembelian………...….…………13

Gambar 2.2 Penetapan harga berdasarkan biaya versus penetapan harga berdasarkan nilai………...24

Gambar 2.3 Kerangka pemikiran……….36

Gambar 4.1 Dealer Honda Ahmad Yani……….…..…………..57

Gambar 4.2 Struktur organisasi………...59

Gambar 4.3 Garis kontinum variabel produk……….……….84

Gambar 4.4 Garis kontinum variabel harga……….92

Gambar 4.5 Garis kontinum variabel promosi...………101

Gambar 4.6 Garis kontinum variabel keputusan pembelian...………...106

Gambar 4.7 Grafik normalitas...………107

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