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ANALISIS POSISI TOKO ROTI DI KOTA SEMARANG BERDASARKAN CORRESPONDENCE ANALYSIS - Unika Repository

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(1)

Lampiran 1

(2)

KUESIONER

Saudara/i yang terhormat, Perkenankanlah saya Eilien, mahasiswa S2 Sains

Manajemen Unika Soegijapranata akan mengajukan beberapa pertanyaan

sehubungan dengan survei

saya yang berjudul ”

Analisa Posisi Toko Roti Di Kota

Semarang Berdasarkan

Correspondence Analysis

(Studi Pada Empat Toko Roti:

BBQ,

Excellent, Swiss, Dan Wonder) “

. Terima kasih atas kerjasama dan kesediaan

anda untuk membantu dalam pelaksanaan survei ini.

DATA RESPONDEN

Nama

:

Usia

:

Jenis Kelamin

: Wanita / Pria

Pekerjaan

:

Pendidikan terakhir

: SD

SLTP

SLTA

S1

S2

Lainnya :………..

Pendapatan per bulan

: kurang dari Rp 1 juta

Rp 1,01

2 juta

Rp 2,01

3 juta

Rp 3,01

4 juta

Rp 4,01

5 juta

(3)

PETUNJUK PENGISIAN

Kuisioner ini ingin mengetahui persepsi anda terhadap ketiga belas atribut dari

keempat Toko Roti yang ada di kota Semarang. Keempat Toko Roti tersebut meliputi

BBQ, Excellent, Swiss dan Wonder.

Anda diminta untuk memberikan persetujuan atau ketidaksetujuan terhadap ketiga

belas atribut dalam bentuk skala yang mewakili persepsi anda.

-

Skala

1 jika anda merasa setuju

-

Skala

0 jika anda merasa tidak setuju

BBQ EXCELLENT SWISS WONDER

Lokasi toko yang mudah dijangkau

Kemudahan memperoleh tempat parkir

Merek roti populer

Roti yang disediakan bervariasi

Rasa roti yang enak

Penampilan roti yang menarik

Pengemasan roti yang menarik

Tersedianya produk pelengkap (kue kering dan kue basah)

Harga roti yang murah

Pelayanan karyawan yang ramah

Pemberian diskon bagi konsumen

Promosi toko yang menarik

(4)

Anda diminta untuk memberikan pendapat anda mengenai kekhasan masing

masing toko roti. Anda dapat menuliskan beberapa kekhasan pada baris dibawah ini

atau anda dapat mengosongkan baris tersebut jika anda merasa tidak ada kekhasan

pada toko roti tersebut dibandingkan dengan toko roti lainnya.

-

Toko roti BBQ

:...

...

-

Toko roti Excellent

:...

...

-

Toko roti Swiss

:...

...

-

Toko roti Wonder

:...

...

Anda diminta untuk menuliskan pengalaman anda saat melakukan pembelian di

keempat toko roti tersebut.

Toko roti BBQ

- Produk yang sering dibeli :...

- Pembelian yang terakhir

:...

- Keperluan pembelian

:...

- Untuk siapa

:...

Toko roti Excellent

- Produk yang sering dibeli :...

- Pembelian yang terakhir

:...

- Keperluan pembelian

:...

(5)

Toko roti Swiss

- Produk yang sering dibeli :...

- Pembelian yang terakhir

:...

- Keperluan pembelian

:...

- Untuk siapa

:...

Toko roti Wonder

- Produk yang sering dibeli :...

- Pembelian yang terakhir

:...

- Keperluan pembelian

:...

(6)

Lampiran 2

(7)

Hari

Tgl

Jumlah Responden

BBQ

EXCELLENT

SWISS

WONDER

Rabu

28-10-2009

-

-

5

-

Kamis

29-10-2009

-

-

4

-

Jumat

30-10-2009

-

-

2

-

Sabtu

31-10-2009

-

-

5

5

Minggu

01-11-2009

3

-

3

-

Senin

02-11-2009

-

-

-

-

Selasa

03-11-2009

-

-

3

-

Rabu

04-11-2009

-

1

3

-

Kamis

05-11-2009

-

-

2

-

Jumat

06-11-2009

-

4

-

-

Sabtu

07-11-2009

-

-

4

2

Minggu

08-11-2009

4

-

-

2

Senin

09-11-2009

-

-

-

-

Selasa

10-11-2009

-

4

-

-

Rabu

11-11-2009

-

3

-

-

Kamis

12-11-2009

-

-

3

-

Jumat

13-11-2009

-

-

-

-

Sabtu

14-11-2009

-

-

1

3

Minggu

15-11-2009

3

-

-

-

Senin

16-11-2009

-

-

4

-

Selasa

17-11-2009

-

3

-

-

Rabu

18-11-2009

-

-

2

-

Kamis

19-11-2009

-

3

-

-

Jumat

20-11-2009

-

-

-

-

Sabtu

21-11-2009

-

-

2

2

Minggu

22-11-2009

1

1

3

-

Senin

23-11-2009

1

2

-

-

Selasa

24-11-2009

-

3

-

-

12

24

46

14

(8)

Lampiran 3

(9)

Responden

Nama

Responden

Nama

1.

Aidha Juwita

30.

Lely

2.

Yoyok

31.

Daniel Ari P.

3.

Yuduth Noviani

32.

Yesslyn

4.

Ayunda

33.

Djoko Witono

5.

Angel

34.

Maria Anastasia

6.

Eko Setyono

35.

Pula Sari Dewi

7.

Karyati

36.

Pujo Utomo

8.

Maria Afiatini

37.

Antonius Chandra Wibowo

9.

Lian Hwa

38.

Clarencia

10.

Dewi Pramitasari

39.

Sonny Sucipto

11.

Sri Indah Susanti

40.

Sumi

12.

Yongki Yahya

41.

Wahono Winarto

13.

Tri Pujiati

42.

As’ad

14.

Priyadi

43.

Swanny

15.

Hana

44.

Sri Utami

16.

Lenny

45.

Tomo

17.

Hadiwijaya

46.

Karina

18.

Ferdi

47.

Agus Witjaksono

19.

Lanny G.

48.

Cicik S.

20.

Yulita Hartono

49.

Fitriani

21.

Guntur W.

50.

Ifa Iftiana

22.

Ndari Titis Kusumastuti

51.

Aristanti T. N.

23.

Amellia K.

52.

Ratna Daniati

24.

Sari

53.

Margaretha

25.

Edward

54.

Sri W.

26.

Winasis D. P.

55.

Lucia

27.

Shelly

56.

Gandhi Sugiarto

28.

Evi Damayanti

57.

Yatini

(10)

Responden

Nama

Responden

Nama

59.

Dina

78.

Margono Santoso

60.

Vina Natalia

79.

Natalia

61.

Puspa Lianywatie

80.

Tinny

62.

Martina Sri Lestari, Shut

81.

Antonius

63.

Silviana Anggraeni

82.

Indah

64.

Ratna Wulanjuni

83.

Ayu

65.

Agung

84.

Puji suyanti

66.

Lusiana

85.

Rohwati

67.

Deni

86.

Triminarti Wahyuningsih, SE

68.

Dihab Isnandar

87.

Raymond

69.

Dian Hery P.

88.

Titik

70.

Andy Kristanto

89.

Dharmita Sugata

71.

Lanny Christiani Santoso

90.

Mulyadi

72.

Hendrik Goutama

91.

Monique

73.

Mariana Tri Sapta Wati

92.

Melisa Soesanto

74.

Ferry

93.

Budi

75.

Darren S.

94.

Moses

76.

Ignatius Tonny

95.

Arif Iswahyudi

(11)

Lampiran 4

(12)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 1 BBQ 1 1 0 0 0 0 0 0 1 1 0 0 1 0 1 0

EXC 1 1 1 0 1 0 0 0 1 1 0 0 0 0 1 0

SWISS 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1

WONDER 1 0 0 0 1 1 1 0 0 1 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 0 0 0 1 1 0 1 0 1 1 0 1 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 0 0 1 0 0

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

0 0 0 0 0 0 0 0 1 0 0 1 0 0 1 0 0 1 1 1 0 0 1 1 0 1 0 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 1 0 0 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

1 0 1 1 0 0 0 0 1 0 0 1 1 1 1 1 1 1 0 1 1 1 1 0 0 0 0 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1 1 1 0 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 0 0 1 0 0 1 1 1 1 1 0 1 0 0 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 0 1 1 1 0 1 1 1 1 1 1 1 0 1 1 0 0 1 1 1 1 1 1 0 1 1 0 1 1 0 1 0 1 1 0 0 0 1 1 0 1 0 1 0 1

93 94 95 96

(13)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 2 BBQ 1 0 0 0 0 1 0 0 1 0 1 1 1 0 1 0

EXC 1 1 1 0 1 1 1 1 1 1 1 1 1 0 1 0

SWISS 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1

WONDER 0 0 0 0 0 1 1 1 0 0 1 0 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

1 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 0 1 1 0 0 1 0 0 1 1 0 0 1 0 0

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 0 1 0 1 0 1 0 1 1 0 1 0 0 1 0 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 0 0 0 1 1 1 1 0 0 1 0 1 0 0 0 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 0 0 1 1 1 1 1 1 1 0 0 0 1 1 0 0 0 0 1 0 0 1 1 1 1 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 0 0 1 0 1 1 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 0 0 1 0 1 1 0 0 1 1 1 0 0 0 1 1 1

93 94 95 96

(14)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 3 BBQ 0 1 0 1 1 0 0 0 0 0 0 0 0 0 1 0

EXC 0 1 1 0 1 0 1 1 1 0 0 1 0 0 1 0

SWISS 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1

WONDER 0 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 1 0 1 1 1 0 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 0 1 1 1 0 1 1 0 0 1 0 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

0 0 0 0 1 0 1 0 1 1 0 1 1 1 0 1 0 0 1 0 1 1 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 0 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 0 1 1 0 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 0 1 0 1 0 1 0 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 0 0 0 0 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1

93 94 95 96

(15)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 4 BBQ 0 0 1 1 1 0 1 1 0 0 1 1 0 0 1 0

EXC 1 1 0 1 0 0 1 1 0 0 1 1 0 0 1 0

SWISS 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0

WONDER 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 0 1 1 0 1 1 0 1 0 1 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 0 1 0 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

1 1 1 0 1 0 1 0 1 1 0 1 0 1 0 1 0 1 1 1 1 1 0 1 0 0 1 1 1 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 1 1 1 1 0 1 1 1 1 1 1 0 0 1 0 0 0 0 0 1 1 1 1 0 1 1 1 1 0 0 0 0 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0 0

93 94 95 96

(16)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 5 BBQ 0 1 0 1 0 0 0 0 0 0 0 1 0 0 1 0

EXC 0 1 0 1 0 0 1 1 0 1 1 1 0 1 1 0

SWISS 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1

WONDER 0 1 1 1 1 0 1 0 1 1 0 1 1 0 1 0

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 0 1 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 1 1 1 1 1 1 1 0 1 0 1 1 1 1 1 0 0 0 1 1 0 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 0 1 0 0 1 0 1 0 0 1 1 1 1 0 0 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 1 0 1 0 0 1 1 0 1 0 1 1 1 0 1 0 0 1 1 1 1 1 1 0 0 1 1 1 0 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 0 1 0 0 0 1 0 0 0 1 1 1 0 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 0 0 0 0 1 0 0 1 1 0 1 0 0 0 0 0 0 1 1 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 1 1 1 0 1 1 0 0 0 0 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 1 1 0 1 0 1 1 1 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 0 1 1 1 1 1 0 1 1 1 1 1 1 0 0 0

93 94 95 96

(17)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 6 BBQ 0 1 0 1 0 0 1 1 0 1 1 1 0 0 1 0

EXC 0 0 0 0 0 0 1 1 0 0 1 1 0 1 1 0

SWISS 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0

WONDER 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

1 0 1 1 1 0 1 1 1 0 0 0 1 0 0 0 1 1 1 0 1 1 0 1 1 1 1 1 1 0 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 1 0 1 0 1 0 1 1 0 0 1 1 1 1 0 1 0 1 1 1 1 1 0 1 0 1 1 1 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 1 1 1 0 0 1 0 0 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 1 1 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 1 1 1 0 0 1 0 0 1 1 0 0 1 1 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 0 1 1 0 0 0 0 1 1 1 1 0 1 1 1 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 0 1 0 1 0 1 1 1 0 0 1 0 0 1 1 0 0 0 1 1 1 0 1 0 1 1 1 0 0 0 1 0 0 1 1 1 0 1 0 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 1 1 1 1 0 0 0 0

93 94 95 96

(18)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 7 BBQ 0 1 0 1 1 0 1 1 1 0 1 1 0 0 1 0

EXC 0 1 0 1 1 0 1 1 1 0 1 1 0 1 1 0

SWISS 1 0 1 1 1 0 1 1 1 1 1 1 0 1 1 0

WONDER 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 1 1 1 0 1 1 0 1 0 1 0 1 0 1 1 0 1 1 1 1 1 1 0 1 1 1 0 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 1 1 0 1 1 0 1 0 0 1 1 1 1 1 1 1 1 0 1 1 0

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 1 1 0 0 0 1 0 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 0 0 1 1 1 1 1 0 1 1 1 1 1 0 1 1 0 1 1 1 1 1 0 1 0 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 0 0 0 1 0 1 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 1 1 0 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 0 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 0 1 0 1 1 1 1 1 1 1 0 1 1 1 0 1 1 1 0 1 1 1 0 1 1 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 0

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

1 0 1 1 1 1 0 1 1 1 0 0 0 0 1 0 1 1 1 1 0 1 1 0 1 0 1 1 1 0 0 0 1 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 0 1 0 1 1 0 1 1 0 1 0 1 1 1 0 0 0 1 0 0 0 1 0

93 94 95 96

(19)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 8 BBQ 0 1 1 1 1 0 1 1 1 1 0 0 0 1 1 0

EXC 1 1 1 1 1 0 1 1 1 1 1 1 0 1 1 0

SWISS 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1

WONDER 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 0

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 0 1 1 1 1 1 1 1 0 1 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 0 0 1 0 1 1 1 0 1 1 1 0 1 1 0 1 1 1 1 0 0 1 1 1 1 1 0 1 1 1 0 1 1 0 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 0 1 1 0 0 0 0 1 0 0 0 0 0 1 1 1 0 1 1 0 1 1 1 1 0 1 1 1 1 1 1 0 1 0 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 0 0 1 1 1 1 1 0 0 1 1 0 0 0 0 1 1 1 0 0 0 1 1 0 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 1 1 0 0 1 1 0 1 0 1 1 1 1 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 1

93 94 95 96

(20)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 9 BBQ 0 1 0 1 0 0 0 0 1 0 0 1 0 0 1 0

EXC 0 1 1 0 1 0 0 0 0 1 0 0 0 0 1 0

SWISS 0 0 1 0 1 1 1 1 1 0 1 1 1 1 1 1

WONDER 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 0 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 1 0 0 0 1 0 0 0 0 1 1 0 1 1 1 1 0 0 1 1 0 0 1 1 1 0 1 1 1 0 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0 0 0 0 0 1 1 1 1 0 0 0 0 0 1 1 1 1 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 1 1 1 1 1 1 1 0 0 1 1 1 1 1 1 0 0 1 1 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 1 0 0 0 1 0 0 1 0 0 0 1 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 0 1 1 1 1 1 1 1 1 0 1 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 1 0 0 1 0 1 0 0 1 0 0 1 1 1 0 1 1 1 0 0 0 1 0 1 1 0 1 1 1 1 0 1 1 0 1 1 1 1 1 1 1 0 1 1 1 0 1

93 94 95 96

(21)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 10 BBQ 1 1 1 1 1 0 1 1 1 1 0 1 1 0 1 1

EXC 1 1 1 1 1 0 1 1 1 0 1 1 1 0 1 1

SWISS 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

WONDER 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 1 1 1 0 1 1 1 1 1 1 0 1 1 0 1 1 0 1 1 1 1 0 0 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 0 0 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 1 1 1 0 1 1 1 1 0 1 0 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 0 1 1 0 1 1 1 1 1 1 1 0 0 1 1 1 0 0 1 1 1 1 0 1 1 1 0 1 1

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

1 0 1 1 1 1 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 1 1 1 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 0 0 1 1 1 1 0 1 1 1 1 1 1 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

1 1 1 0 1 1 1 1 1 1 1 0 0 1 1 1 1 0 1 0 0 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 0 1 0 0 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1 0 1

93 94 95 96

(22)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 11 BBQ 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0

EXC 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

SWISS 0 1 0 0 0 1 0 0 0 0 1 0 0 0 1 0

WONDER 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 1 0 0 0

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 1 0 0 0 1 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0

93 94 95 96

(23)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 12 BBQ 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 0

EXC 0 1 0 1 0 0 1 1 0 0 0 0 0 0 0 0

SWISS 0 1 0 1 1 1 1 1 0 0 0 0 1 0 0 0

WONDER 0 1 0 1 1 0 1 1 0 0 0 0 1 0 0 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

1 0 1 1 0 1 0 1 0 0 0 0 1 0 0 0 1 1 1 1 0 1 1 0 1 0 1 0 1 0 0 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 0 1 1 0 1 0 0 1 1 0 0 1 0 0 0 0 1 0 1 0 0 1 0 0 0 1 0 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 0 0 0 1 0 1 0 0 1 0 1 0 1 0 0 0 0 0 1 0 0 1 0 0 1 0 0 1 0 1 0 0 0 0 0 0 0 1 0 0 1 1 0 1 0 0 1 1 1 0 1 0 1 0 1 1 1 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 1 0

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0

93 94 95 96

(24)

Responden 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

PERT. 13 BBQ 0 0 0 1 1 1 0 1 1 0 1 0 0 0 1 1

EXC 1 0 1 1 1 1 1 1 1 0 1 1 0 1 1 1

SWISS 1 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1

WONDER 0 0 0 1 0 1 1 1 1 1 1 0 1 1 1 1

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

0 1 1 1 0 1 1 0 0 0 0 0 1 0 0 0 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 1 0 0 1 1 1 1 1 0 1 0 1 1 1 1 0 0 1 1 0 0 1 0 0 1 1 0 0 1 1 1

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

1 0 0 0 1 0 1 1 1 0 0 1 0 1 1 1 1 1 0 1 1 0 1 0 0 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 0 0 1 1 1 1 1 1 1 0 1 0 1 0 0 0 1 1 1 1 0 1 1 1 1 1 0 1 0

55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73

0 1 1 1 0 0 0 0 1 0 0 0 0 1 0 0 1 0 1 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 0 1 1 1 1 0 1 0 1 1 0 1 0 1 1 1 0 0 0 1 1 0 0 0 0 1 0 1 1 0 1

74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

0 1 1 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 0 0 1 1 1 1 0 1 1 1 0 0 0 1 1 1 1 1 0 1 1 0 1 1 1 0 1 1 1 0 0 0 1 1 1 1 1 1 1 0 1 1 0 1 0 1 0 1 0 0 0 1 1 1 0 1 0 0

93 94 95 96

(25)

Lampiran 5

(26)

R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A)

Mean Std Dev Cases

1. PERT.1 .6745 .4692 384.0 2. PERT.2 .7318 .4436 384.0 3. PERT.3 .6849 .4652 384.0 4. PERT.4 .7760 .4174 384.0 5. PERT.5 .6458 .4789 384.0 6. PERT.6 .6849 .4652 384.0 7. PERT.7 .7005 .4586 384.0 8. PERT.8 .7734 .4192 384.0 9. PERT.9 .4661 .4995 384.0 10. PERT.10 .8073 .3949 384.0 11. PERT.11 .1094 .3125 384.0 12. PERT.12 .2839 .4515 384.0 13. PERT.13 .6693 .4711 384.0

N of Statistics for Mean Variance Std Dev Variables

SCALE 8.0078 7.9347 2.8169 13

Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted PERT.1 7.3333 6.8077 .3704 .7146

PERT.2 7.2760 7.2604 .1997 .7346

PERT.3 7.3229 6.6004 .4677 .7022

PERT.4 7.2318 6.8469 .4181 .7095

PERT.5 7.3620 6.4926 .4969 .6979

PERT.6 7.3229 6.6265 .4559 .7037

PERT.7 7.3073 6.6834 .4390 .7060

PERT.8 7.2344 6.9632 .3597 .7161

PERT.9 7.5417 7.2567 .1592 .7423

PERT.10 7.2005 7.1477 .2988 .7227

PERT.11 7.8984 7.5588 .1619 .7344

PERT.12 7.7240 6.9471 .3293 .7196

PERT.13 7.3385 6.6579 .4339 .7065

R E L I A B I L I T Y A N A L Y S I S - S C A L E (A L P H A) Reliability Coefficients N of Cases = 384.0 N of Items = 13 Alpha = .7327

(27)

C O R R E S P O N D E N C E A N A L Y S I S

A N A C O R - VERSION 0.4 BY

DEPARTMENT OF DATA THEORY

UNIVERSITY OF LEIDEN, THE NETHERLANDS

The table to be analyzed:

1 2 3 4

BBQ EXC SWISS WONDER Margin

1 44 68 89 58 259 2 61 87 84 49 281 3 26 70 91 76 263 4 62 68 90 78 298 5 34 72 91 51 248 6 51 59 89 64 263 7 60 64 78 67 269 8 60 78 89 70 297 9 33 25 46 75 179 10 74 72 88 76 310 11 15 3 14 10 42 12 20 23 45 21 109 13 48 79 74 56 257 --- --- --- --- --- Margin 588 768 968 751 3075

The Rowprofiles:

1 2 3 4

BBQ EXC SWISS WONDER Margin

1 .170 .263 .344 .224 1.000 2 .217 .310 .299 .174 1.000 3 .099 .266 .346 .289 1.000 4 .208 .228 .302 .262 1.000 5 .137 .290 .367 .206 1.000 6 .194 .224 .338 .243 1.000 7 .223 .238 .290 .249 1.000 8 .202 .263 .300 .236 1.000 9 .184 .140 .257 .419 1.000 10 .239 .232 .284 .245 1.000 11 .357 .071 .333 .238 1.000 _

12 .183 .211 .413 .193 1.000 13 .187 .307 .288 .218 1.000 --- --- --- ---

(28)

The Columnprofiles:

1 2 3 4

BBQ EXC SWISS WONDER Margin

1 .075 .089 .092 .077 .084 2 .104 .113 .087 .065 .091 3 .044 .091 .094 .101 .086 4 .105 .089 .093 .104 .097 5 .058 .094 .094 .068 .081 6 .087 .077 .092 .085 .086 7 .102 .083 .081 .089 .087 8 .102 .102 .092 .093 .097 9 .056 .033 .048 .100 .058 10 .126 .094 .091 .101 .101 11 .026 .004 .014 .013 .014 12 .034 .030 .046 .028 .035 13 .082 .103 .076 .075 .084 --- --- --- ---

Margin 1.000 1.000 1.000 1.000

Dimension Singular Inertia Proportion Cumulative Value Explained Proportion 1 .13264 .01759 .532 .532 2 .10658 .01136 .343 .875 3 .06428 .00413 .125 1.000 --- --- --- Total .03309 1.000 1.000

Row Scores:

Row Marginal Dim

Profile 1 2

(29)

Contribution of row points to the inertia of each dimension:

Row Marginal Dim

Profile 1 2

1 .084 .021 .012 2 .091 .131 .086 3 .086 .000 .428 4 .097 .023 .007 5 .081 .106 .082 6 .086 .002 .000 7 .087 .011 .041 8 .097 .002 .009 9 .058 .562 .062 10 .101 .019 .110 11 .014 .062 .161 12 .035 .009 .000 13 .084 .050 .001 --- --- 1.000 1.000

Contribution of dimensions to the inertia of each row point:

Row Marginal Dim Total Profile 1 2

1 .084 .604 .228 .832 2 .091 .653 .278 .931 3 .086 .002 .998 1.000 4 .097 .833 .167 .999 5 .081 .634 .314 .948 6 .086 .116 .000 .116 7 .087 .270 .669 .940 8 .097 .136 .458 .594 9 .058 .922 .066 .987 10 .101 .204 .769 .973 11 .014 .295 .492 .787 12 .035 .099 .001 .100 13 .084 .563 .008 .571

Column Scores:

Column Marginal Dim

Profile 1 2

(30)

Contribution of column points to the inertia of each dimension:

Column Marginal Dim

Profile 1 2

1 BBQ .191 .039 .770 2 EXC .250 .397 .010 3 SWISS .315 .050 .056 4 WONDER .244 .514 .164 --- --- 1.000 1.000

Contribution of dimensions to the inertia of each column point:

Column Marginal Dim Total Profile 1 2

1 BBQ .191 .073 .927 1.000 2 EXC .250 .820 .014 .834 3 SWISS .315 .226 .163 .389 4 WONDER .244 .806 .166 .971

Variances and Correlation Matrix of the singular values: Dim Variances Correlations between dimensions 1 3.198E-04 1.000

2 2.988E-04 .034 1.000

Variances and Correlation Matrix of scores of Row 1 Dim Variances Correlations between dimensions 1 .006 1.000

2 .010 .714 1.000

Variances and Correlation Matrix of scores of Row 2 Dim Variances Correlations between dimensions 1 .036 1.000

2 .045 -.869 1.000

Variances and Correlation Matrix of scores of Row 3 Dim Variances Correlations between dimensions 1 .167 1.000

2 .004 .235 1.000

Variances and Correlation Matrix of scores of Row 4 Dim Variances Correlations between dimensions 1 .003 1.000

2 .007 .950 1.000

Variances and Correlation Matrix of scores of Row 5 Dim Variances Correlations between dimensions 1 .036 1.000

2 .041 .890 1.000

Variances and Correlation Matrix of scores of Row 6 Dim Variances Correlations between dimensions 1 .004 1.000

(31)

Variances and Correlation Matrix of scores of Row 7 Dim Variances Correlations between dimensions 1 .016 1.000

2 .005 .805 1.000

Variances and Correlation Matrix of scores of Row 8 Dim Variances Correlations between dimensions 1 .004 1.000

2 .003 -.349 1.000

Variances and Correlation Matrix of scores of Row 9 Dim Variances Correlations between dimensions 1 .047 1.000

2 .262 -.881 1.000

Variances and Correlation Matrix of scores of Row 10 Dim Variances Correlations between dimensions 1 .037 1.000

2 .007 .848 1.000

Variances and Correlation Matrix of scores of Row 11 Dim Variances Correlations between dimensions 1 .458 1.000

2 .290 .607 1.000

Variances and Correlation Matrix of scores of Row 12 Dim Variances Correlations between dimensions 1 .049 1.000

2 .119 .019 1.000

Variances and Correlation Matrix of scores of Row 13 Dim Variances Correlations between dimensions 1 .009 1.000

2 .037 -.156 1.000

Variances and Correlation Matrix of scores of Column 1 BBQ Dim Variances Correlations between dimensions

1 .135 1.000

2 .009 .814 1.000

Variances and Correlation Matrix of scores of Column 2 EXC Dim Variances Correlations between dimensions

1 .008 1.000

2 .058 .361 1.000

Variances and Correlation Matrix of scores of Column 3 SWISS Dim Variances Correlations between dimensions

1 .014 1.000

2 .023 .263 1.000

Variances and Correlation Matrix of scores of Column 4 WONDER Dim Variances Correlations between dimensions

1 .027 1.000

(32)

The data-matrix permuted according to the scores in dimension: 1

2 3 1 4

EXC SWISS BBQ WONDER Margin

2 87 84 61 49 281 5 72 91 34 51 248 13 79 74 48 56 257 12 23 45 20 21 109 1 68 89 44 58 259 8 78 89 60 70 297 3 70 91 26 76 263 6 59 89 51 64 263 7 64 78 60 67 269 10 72 88 74 76 310 4 68 90 62 78 298 11 3 14 15 10 42 9 25 46 33 75 179 --- --- --- --- --- Margin 768 968 588 751 3075

The data-matrix permuted according to the scores in dimension: 2

1 2 3 4

BBQ EXC SWISS WONDER Margin

(33)
(34)

Row and Column Scores

Symmetric Normalization Dimension 1

1.5 1.0 .5 0.0 -.5

D

im

e

n

s

io

n

2

1.0

.5

0.0

-.5

-1.0

-1.5

Columns Rows WONDER

SWISS EXC

BBQ 1312

11 10

9

8 7 6 5

4 3

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