2 ABSTRACT
The world's fastest-growing businessesis a challengeanda threat
tobusinessesin order towin the competitionandmaintainthe viability oftheir business. Customer satisfactionis paramountthatusedtoattractfuturecustomerstoday.To attractcustomers requireda satisfactory priceandgood quality servicesthatcanlead tothe satisfactionofthe consumer. Seeing thesuccess of the businessdependsonthe buyer, thenthe business mustestablisha good relationshipwithcustomersthrough the provision ofservicesandaffordable pricesto satisfy customers.
Prices can be defined number of things that are exchanged in barter or sale, in order to obtain something other. Quality of service is the overall traits and characteristics of a product or service in terms of its ability to meet the needs that have been determined or latent, with emphasis on the orientation meeting customer expectations for a gain suitability for use. customer satisfaction is the top customer response fulfillment.
This studyaims to determinethe effect of priceandqualityof serviceto customer satisfaction, especially customers inAsanShoeStore, which is locatedon Jl.
Singamangaraja-Simpang lemonade, Medanengaged in
theRetailwhichsellsvarioustypes ofshoes. This study isa direct(field). The data used areprimary datacollectedthroughquestionnaires, interviewsandobservation. While
thesample selectionusingpurposivesamplingmethod. The data were
analyzedquantitativelyby usingmultiple regression analysis.
