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A C A N Aja d i p r im a d o h ak e w ir a u s a h a a nd i p e r g u r u a nte n g a htin g g i d im e n -I n d o n e s ia , B e b e r a p a p e r g u r u a n tin g g i m a la h m e n y e b u t d ir i s e b a g a i e n t r e p r e n e u r u n i v e r s i t y , U n iv e r s ita s y a n g m e n g h a s ilk a n p a r a w ir a u s a h a w a n .P r o g r a m M a h a s is w a W ir a u s a h a ( P M W ) a d a la h a n d a la n D ir e k to r a t J e n d e r a l P e r g u r u a n tin g g i ( D ik ti) K e m e n te r ia n P e n d id ik a n N a s io n a l p a d a ta h u n a n g g a r a n 2 0 0 9 . M e la lu i p r o g r a m itu p e r n e r -in ta h m e m in ta m a h a s is w a m e m ilik i b e k a l p e n g e -ta h u a n , k e te r a r n p ila n , d a n jiw a w ir a u s a h a ( e n tr e
-p r e n e u r s h i -p ) b e r b a s is ilm u p e n g e ta h u a n , te k n o lo g i, d a n s e n i s e h in g g a m a m p u m e n ja d i p e n g u s a h a n a -s io n a l y a n g ta n g g u h d a n s u k s e s , m e n g h a d a p i p e r -s a in g a n g lo b a l. P r o g r a m in i u n tu k m a h a s is w a d a r i p e r g u r u a n tin g g i n e g e r i d a n s w a s ta .
P e la ja r a n w ir a u s a h a in i tid a k p a n d a n g b u lu . M a h a s is w a y a n g b e r a s a l k e lo m p o k s tu d i s o s ia l, b a -h a s a , d a n e k s a k ta h a r u s b is a m e n g u a s a i ilm u w ir a u s a h a . K e w a jib a n m a h a s is w a m e n g ik u ti m a ta k u lia h k e w ir a u s a h a a n in i m e r u p a k a n k e b ija k a n y a n g d id o r o n g D ik ti itu .
P r o g r a m k e w ir a u s a h a a n in i te n g a h m a s u k p u la k e b id a n g s tu d i ju r n a lis tik d i s e ju m la h p e r g u r u a n tin g g i. K a m p u s m e n e lu s u r i m a s a la h in i k e p a d a tig a in s titu s i y a n g d ik e n a l m e m ilik i p r o g r a m s tu d i a ta u ju r u s a n ju r n a lis tik s e p e r ti F a k u lta s I lm u K o m u -n ik a s i U -n iv e r s ita s P a d ja d ja r a n , S e k o la h T in g g i I l-m u K o l-m u n ik a s i ( S tik o m ) B a n d u n g , d a n F a k u lta s I lm u K o m u n ik a s i U n iv e r s ita s I s la m B a n d u n g ( U n is b a ) .
L e m b a g a S tik o m B a n d u n g , b a r u a k a n m e m u la i m a ta k u lia h k e w ir a u s a h a a n d i b id a n g k o m u n ik a s i k e k u r ik u lu m p e r k u lia h a n p a d a ta h u n a ja r a n 2 0 1 0 /2 0 1 1 . M a ta k u lia h in i s u d a h d iu ji c o b a p a d a 2 0 0 9 b e r u p a k u lia h u m u m , y a n g m e n g u n d a n g p a r a p r a k tis i. N a m u n , le m b a g a in i tid a k s e c a r a s p e s if ik m e n a r u h m a ta k u lia h w ir a u s a h a p a d a s a tu b id a n g p e m in a ta n s a ja . " K a m i m e m b e r ik a n m a ta k u lia h
w ir a u s a h a y a n g is in y a b e r u p a m a te r i u m u m s e p u ta r k e w ir a u s a h a a n . K a m i in g in m e n e ta p k a n n ila i- n ila i k e w ir a u s a h a a n itu a d a d a la m d ir i m a h a s is w a ," u ja r P e m b a n tu K e tu a I B id a n g A k a d e m ik S tik o m B a n -d u n g W iw i B u -d iw a r ti.
P a d a [ u r u s a n [ u m a lis tik F ik o m U n p a d , m a ta k u -lia h k e w ir a u s a h a a n m u la i d ia ja r k a n s e ja k 2 0 0 9 . T u ju a n p e m b u k a a n m a ta k u lia h in i, k a r e n a p e -n g e lo la ju r u s a n in g in m e n g u b a h p a r a d ig m a m a h a -s i-s w a y a n g tid a k h a n y a b e k e r ja . P e n g e lo la in g in lu lu s a n m e r e k a m e n ja d i p e n g u s a h a d i b id a n g m e -d ia m a s s a , a ta u p u n b e n tu k - b e n tu k k e a h lia n k o m u -n ik a s i la i-n -n y a s e p e r ti k o n s u lta n m e d ia ; p e la tih a n , f o to g r a f i, d a n la in - la in .
P e n g a ja r m a ta k u lia h k e w ir a u s a h a a n d i ju r u s a n [ u m a lis tik F ik o m U n p a d I p it Z u lf a n m e n g a ta k a n , is i m a ta k u lia h k e w ir a u s a h a a n y a n g d is a m p a ik a n d i d a la m p e r k u lia h a n m a h a s is w a ju m a lis tik s a m a d e n g a n p a d a m a h a s is w a la in .M e n u r u t I p it, tu g a s -n y a a d a la h m e n y a m p a ik a n n ila i- n ila i d a n p r in s ip k e w ir a u s a h a a n k e p a d a m a h a s is w a . " ls i m a ta k u li-a h n y li-a h a m p ir s a m a d e n g a n m a ta k u lia h e n tr e p r e
-n e u r la in n y a ," u ja r lp it.
D i U n iv e r s ita s I s la m B a n d u n g , k o n d is in y a tid a k b e r b e d a d e n g a n S tik o m B a n d u n g d a n F ik o r n U n -p a d . D i U n is b a m a ta k u lia h k e w ir a u s a h a a n m e n ja d i w a jib b e m a m a W ir a u s a h a K o m u n ik a s i. P e n g a ja r a n in i d im u la i s e ja k 2 0 0 7 . P e m b a n tu D e k a n F ik o m U n is b a B id a n g A k a d e m ik S a n ti I n d r a A s tu ti m e -n g a ta k a -n , s e m a n g a t p e n g a ja r a n w ir a u s a h a d i f a k u l-ta s n y a ju g a k e r a p d is a m p a ik a n p a d a m a ta - r n a ta k u li-a h lli-a in . M is li-a ln y li-a p li-a d li-a p e n g li-a jli-a r li-a n m a ta k u lia h [ u r -n a lis m e T e le v is i, [ u m a lis r -n e R a d io , D e s a in G r a f is d a n P u b l i c S p e a k i n g . " P a d a d a s a r n y a , s e tia p m a ta k u -lia h d id o r o n g s is i k e w ir a u s a h a a n ," k a ta n y a
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p r o g r a m s tu d i ju m a lis tik d l p e r g u r u a n tin g g i d i B a n d u n g b e lu m s e c a r a s p e s if ik m e m p e la -ja r i k e w ir a u s a h a a n ju m a lis m e , m a k a K a m p u sin g in m e n g a ja k k a w a n m e lih a t k e m u n c u la n p r o -g r a m k e w ir a u s a h a a n ju r n a lis m e d i n e g e r i A m e r ik a S e r ik a t.
J ik a k a w a n m e m a s u k k a n k a ta k u n c i e n tr e p r e
-n e u r i a l j o u r n a l i s m d i s itu s g o o g le a k a n a d a 1 2 3 r ib u e n tr y y a n g m e n y e b u tk a n d u a k a ta itu . D a r i b e r b a -g a i s u m b e r y a n -g te r k a it d i s a n a , a d a b e b e r a p a a la s a n y a n g m e m u n c u lk a n p r o g r a m e n t r e p r e n e u r i a l j o u r n a l i s m ta d i. P e r ta m a , s o a l k e m u n c u la n in te r
-n e t. K e d u a , a d a h u b u -n g a -n a n ta r a in te r n e t d a n k o n d is i b is n is m e d ia m a s s a d i A m e r ik a S e r ik a t.
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Kliping
Humas Unpad 2010
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k e I n t e r n e t .A k a n t e t a p i , p e n u r u n a n o p l a h i t u j u g a a d a k a r e -n a f a k t o r - f a k t o r k e t i d a k p u a s a a n p u b l i k t e r h a d a p m e d i a m a s s a . S e m i s a l f e n o m e n a g e r a k a n m e d i a a l
-t e r n a -t i f d i S e a t t l e A m e r i k a S e r i k a t b e r n a m a I n d v -m e d i a . G e r a k a n i t u b e r m u l a d a r i a k s i a k t i v i s a n -t i k a p i -t a l i s m e
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s i d a n g W o r l d T r a d e O r g a n i z a t i o n ( W T O ) . P a r a a k t i v i s b e r h a r a p a k s i m e r e k a a k a n d i l i p u t o l e h m e -d i a m a s s a , t e r k a i t s u b t a n s i p r o t e s m e r e k a . A k a n
t e t a p i , s a y a n g m e d i a m a s s a h a n y a m e l i p u t k e t i k a a k t i v i s d i t a n g k a p , k a r e n a d u g a a n m e l a k u k a n o n a r k e t i m b a n g i s i p r o t e s m e r e k a .
K e t i d a k p u a s a n t e r h a d a p b e r i t a m e d i a m a s s a
m a i n s t r e a m y a n g m e m b u a t a k t i v i s d i S e a t t l e m e r n -b u a t g e r a k a n I n d y m e d i a . P l u s k e h a d i r a n i n t e r n e t , p e m b u a t a n m e d i a i t u b i s a m e n j a d i l e b i h m u a h
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-t i m b a n g m e n c e t a k d a l a m b u l e t i n a t a u s e l e b a r a n . D e n g a n I n t e r n e t p u l a m e d i a i t u b i s a d i s e b a r k e b e r b a g a i k a l a n g a n .
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C i t y U n i v e r s i t y o f N e w Y o r k ( C U N Y ) - s u a t u s e k o l a h j u r n a l i s m e d i A m e r i k aS e r ik a t, s e k ita r ju li 2 0 1 0 ,
m e l u n c u r k a n p r o g r a m e n t r e p r e n e u r i a l j o u r n a l i s m . P r o g r a m e r n p a t s e m e s t e r i n i a k a n m e m b e r i k a n p e n g e t a h u a n t e n -t a n g b i s n i s d a n k e a h l i a n m a n a j e m e n , d i n a m i k a e k o n o m i m e d i a m a s s a , b i s n i s b e r i t a , s e r t a t e k n o l o -g i .D i s i t u s h t t p : / / w w W .j o u r n a l i s m .c u n y .e d u / , d i s e -b u t k a n b a h w a l e m b a g a p e n d i d i k a n t e r s e b u t m e n -d a p a t k a n d a n a d a r i b e r b a g a i l e m b a g a s e p e r t i T h e T o w F o u n d a t i o n d a n T h e K n i g h t F o u n d a t i o n . D e n g a n b e g i t u p r o g r a m i n i b i s a d i s e b u t s e b a g a i T o w - K n i g h t C e n t e r . D e k a n C U N Y S t e p h e n B . S h e p a r d m e n g a t a k a n , d i d a l a m s i t u s i n t e r n a l n y a i n g i n m e n c i p t a k a n i n k u b a s i b e n i h - b e n i h m o d e l b i s n i s j u r n a l i s m e y a n g l e b i h b a r u k e t i m b a n g y a n g t e r j a d i s a a t i n i . S t e p h e n m e l a n d a s k a n p i k i r a n n y a p a d a r e a l i t a s p e n u r u n a n p e n d a p a t a n m e d i a - m e d i a
m a s s a d i A m e r i k a S e r i k a t d a l a m b e b e r a p a t a h u n t e r a k h i r .
" K a m i k i r a C U N Y j - S c h o o l m a m p u m e n o l o n g d e n g a n m e l a t i h m a h a s i s w a b e r p i k i r w i r a u s a h a w a n , m e l a k u k a n p e n e l i t i a n i l i m i a h , d a n m e n g i n v e s -t a s i k a n i n o v a s i ," u j a r S h e p a r d y a n g j u g a b e k a s E d -i t o r - -i n - C h -i e f B u s i n e s s W e e k
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s i t u s C U N Y . P e m i m p i n p r o g r a m w i r a u s a h a j u r n a l i s m e d i s e k o -l a h i t u a d a l a h J e f f J a r v i s . D i a a d a l a h s e o r a n g p e n u l i s b u k u W h a t W o u l d G o o g l e D o ? ( H a r p e r -C o l l i n s2 0 0 9 ) , D ir e k tu r
d a r i I n t e r a c t i v e J o u r n a -l i s m a n d T h e N e w B u s i n e s s M o d e l s f o r N e w s P r o -j e c td i
C i t y U n i v e r s i t y o f N e w Y o r k 's G r a d u a t e S c h o o l o f J o u r n a l i s m . D i a j u g a k o l o m n i s , k r i t i k u s m e d i a , k o n s u l t a n m e d i a , d a n s e d e r e t p e k e r j a a n l a i n n y a . K a r i e r a w a l n y a a d a l a h s e b a g a i w a r t a w a n d iC h i c a g o T r i b u n e .S h e p a r d m e n g a t a k a n , d a l a m r i l i s u n i v e r s i t a s n y a , m e r e k a m e n g a w a l i p r o g r a m i n i d e n g a n m e l a k u k a n r i s e t t e n t a n g b a g a i m a n a j i k a s u a t u m e d i a b e r b i s n i s b e r i t a , y a n g d i a m b i l d a n d i p a s a r k a n d a l a m w i l a y a h l o k a l . M u n g k i n d a l a m l i n g k u n g a n r u k u n t e t a n g a a t a u s e k a d a r l i n g k u p d i s t r i k . J e f f m e n g a t a k a n , t e l a h m e l a k u k a n t i g a k a l i k o n f e r e n s i u n t u k
mem-b a h a s m e n g e n a i p e n g e m b a n g m o d e l b i s n i s m e d i a d a n k o n t e n y a n g s a n g a t l o k a l d e n g a n p e r u s a h a a n m e d i a m a s s a s e p e r t i N e w Y o r k T i m e s d a n P a t c h . c o r n .
J e f f J a r v i s y a n g m e n j a d i k o m a n d a n p r o g r a m e n -t r e p r e n e u r i a l j o u r n a l i s m m e m u l a i n y a d e n g a n s u a t u r i s e r . R i s e t n v a a d a l a h b a g a i m a n a m e n g e m b a n g k a n b i s n i s m e d i a y a n g d i s e b u r n y a h y p e r l o c a L j o u r n a l i s m
y a i t u m e n g e m b a n g k a n b i s n i s m e d i a y a n g m e n g u n -d a n g b e r i s i i s u - i s u y a n g s a n g a t l o k a l
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s e k i t a r l i n g k u n g a n t e m p a t t i n g g a l w a r g a . I s u y a n g s a n g a t j a r a n g d i l i r i k o l e h j u r n a l i s d a r i k a n t o r m e d i a m a s s a m a i n s t r e a m . B a h k a n c e n d e r u n gd ito la k .
S e k o l a h i t u b e r h a r a p p a d a a k h i r n y a s e o r a n g m a -h a s i s w a d a r i p r o g r a m j u r n a l i s m e t i d a k s e k a d a r m e n j a d i j u r n a l i s y a n g m e n g a s o n g i j a z a h m e l a m a r k e k a n t o r - k a n t o r m e d i a m a s s a . A k a n t e t a p i , j u g a b i s a m e n j a d i s e o r a n g w i r a u s a h a w a n m e d i a m a s s a . W i r a u s a h a w a n s e p e r t i a p a y a n g a k a n d i c e t a k o l e h C U N Y ? H a s i l n y a m a s i h a k a n m e n u n g g u p a d a
