DAFTAR ISI
LEMBAR JUDUL
LEMBAR PENGESAHAN
PERNYATAAN
ABSTRAK ... Error! Bookmark not defined.
ABSTRACT ... Error! Bookmark not defined.
KATA PENGANTAR ... Error! Bookmark not defined.
UCAPAN TERIMA KASIH ... Error! Bookmark not defined.
DAFTAR ISI... 1
DAFTAR TABEL ... 4
DAFTAR GAMBAR ... 6
BAB IPENDAHULUAN ... Error! Bookmark not defined.
1.1 Latar Belakang ... Error! Bookmark not defined.
1.2 Rumusan Masalah ... Error! Bookmark not defined.
1.3 Tujuan Penelitian ... Error! Bookmark not defined.
1.4 Kegunaan Penelitian ... Error! Bookmark not defined.
BAB II Error! Bookmark not defined.KAJIAN PUSTAKA, KERANGKA PEMIKIRAN
DAN HIPOTESIS ... Error! Bookmark not defined.
2.1 Kajian Pustaka ... Error! Bookmark not defined.
2.1.1 Konsep Kepariwisataan dan Wisata KulinerError! Bookmark not defined.
2.1.1.1 Konsep Kepariwisataan ... Error! Bookmark not defined.
2.1.1.2 Konsep Wisata Kuliner... Error! Bookmark not defined.
2.1.1.3 Konsep Food and Beverage ... Error! Bookmark not defined.
2.1.1.4 Konsep Experiential Marketing Error! Bookmark not defined.
2.1.1.5 Meal Experience dalam Marketing ExperienceError! Bookmark not
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2.1.1.6 Konsep dan Definisi Meal ExperienceError! Bookmark not defined.
2.1.1.7 Dimensi Meal Experience ... Error! Bookmark not defined.
2.1.2 Konsep Behavioral intention ... Error! Bookmark not defined.
2.1.2.1 Definisi Behavioral intention ... Error! Bookmark not defined.
2.1.2.2 Faktor-faktor yang Mempengaruhi Behavioral intentionError! Bookmark
2.1.2.3 Dimensi Behavioral intention ... Error! Bookmark not defined.
2.1.3 Pengaruh Meal Experience terhadap Behavioral intentionError! Bookmark
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2.1.4 Orisinalitas Penelitian ... Error! Bookmark not defined.
2.2 Kerangka Pemikiran ... Error! Bookmark not defined.
2.3 Hipotesis ... Error! Bookmark not defined.
BAB III METODOLOGI PENELITIAN ... Error! Bookmark not defined.
3.1 Objek Penelitian ... Error! Bookmark not defined.
3.2 Metodologi Penelitian... Error! Bookmark not defined.
3.2.1 Jenis Penelitian dan Metode yang di gunakanError! Bookmark not defined.
3.2.2 Operasionalisasi Variabel ... Error! Bookmark not defined.
3.2.3 Jenis dan Sumber Data ... Error! Bookmark not defined.
3.2.4 Populasi, Sampel dan Teknik SamplingError! Bookmark not defined.
3.2.4.1 Populasi... Error! Bookmark not defined.
3.2.4.2 Sampel ... Error! Bookmark not defined.
3.2.4.3 Teknik Sampling ... Error! Bookmark not defined.
3.2.5 Teknik Pengumpulan Data ... Error! Bookmark not defined.
3.2.6 Pengujian Validitas dan RealiabilitasError! Bookmark not defined.
3.2.6.1 Hasil Pengujian Validitas ... Error! Bookmark not defined.
3.2.6.2 Hasil Pengujian Reliabilitas ... Error! Bookmark not defined.
3.2.7 Teknik Rancangan Analisis Data . Error! Bookmark not defined.
3.2.7.1 Rancangan Analisis Data DeskriptifError! Bookmark not defined.
3.2.7.2 Rancangan Analisis Data VerifikatifError! Bookmark not defined.
3.2.7.3 Pengujian Hipotesis ... Error! Bookmark not defined.
BAB IV HASIL PENELITIAN DAN PEMBAHASANError! Bookmark not defined.
4.1 Profil Perusahaan dan Konsumen Cocorico Cafe & Resto BandungError!
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4.1.1 Profil Cocorico Cafe & Resto BandungError! Bookmark not defined.
4.1.1.1 Identitas Perusahaan Cocorico Cafe & Resto BandungError! Bookmark
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4.1.1.2 Sejarah Singkat Cocorico Cafe & Resto BandungError! Bookmark not
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4.1.2 Profil Konsumen Cocorico Cafe & RestoError! Bookmark not defined.
4.1.2.1 Profil Konsumen Berdasarkan Usia dan Jenis KelaminError! Bookmark
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4.1.2.2 Profil Konsumen Berdasarkan Pendidikan dan PekerjaanError! Bookmark
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4.1.2.3 Profil Konsumen Berdasarkan Pekerjaan dan PendapatanError! Bookmark
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4.1.2.4 Profil Konsumen Berdasarkan Domisili dan Frekuensi Kunjungan
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4.1.2.5 Profil Konsumen Berdasarkan Jenis Kelamin dan Alasan Berkunjung
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4.1.2.6 Profil Konsumen Berdasarkan Media InformasiError! Bookmark not
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4.2 Pelaksanaan Meal Experience Cocorico Cafe & Resto BandungError! Bookmark
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4.2.1 Tanggapan Responden Terhadap Meal ExperienceError! Bookmark not
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4.2.1.1 Tanggapan Konsumen Terhadap Dimensi FoodError! Bookmark not
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4.2.1.2 Tanggapan Konsumen Terhadap Dimensi ServiceError! Bookmark not
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4.2.1.3 Tanggapan Konsumen Terhadap Dimensi AtmosphereError! Bookmark
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4.3 Pelaksanaan Behavioral Intentions Konsumen Cocorico Cafe & RestoError!
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4.3.1 Tanggapan Responden Terhadap Behavioral IntentionError! Bookmark not
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4.3.3.1 Tanggapan Konsumen Terhadap Revisit IntentionError! Bookmark not
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4.3.3.2 Tanggapan Konsumen Terhadap Willingness to RecommendError!
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4.3.3.3 Tanggapan Konsumen Terhadap Willingness to Pay (purchase) More
4.4 Pengaruh Meal Experience Terhadap Behavioral Intention Konsumen Cocorico Cafe
& Resto Bandung ... Error! Bookmark not defined.
4.4.1 Hasil Pengujian Korelasi Analisis JalurError! Bookmark not defined.
4.4.2 Hasil Uji Secara Simultan (Uji F) Error! Bookmark not defined.
4.4.3 Hasil Pengujian Secara Parsial (Uji T)Error! Bookmark not defined.
4.4.4 Hasil Pengujian Koefisien Jalur Pengaruh Langsung dan Tidak Langsung
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4.5 Pembahasan Hasil Penelitian ... Error! Bookmark not defined.
4.5.1 Pembahasan Hasil Tanggapan Konsumen Terhadap Meal Experience di
Cocorico Cafe & Resto ... Error! Bookmark not defined.
4.5.2 Pembahasan Hasil Tanggapan Konsumen Terhadap Behavioral Intention
Konsumen ... Error! Bookmark not defined.
4.5.3 Pembahasan Pengaruh Meal Experience Terhadap Behavioral Intention
... Error! Bookmark not defined.
4.6 Implikasi hasil Temuan Penelitian ... Error! Bookmark not defined.
4.6.1 Temuan Penelitian Bersifat TeoritikError! Bookmark not defined.
4.6.2 Temuan Penelitian Bersifat EmpirikError! Bookmark not defined.
BAB VKESIMPULAN DAN REKOMENDASI ... Error! Bookmark not defined.
5.1 Kesimpulan ... Error! Bookmark not defined.
5.2 Rekomendasi ... Error! Bookmark not defined.
DAFTAR PUSTAKA ... Error! Bookmark not defined.
DAFTAR TABEL
No Judul Hal.
1.1 Data kunjungan wisatawan ke kota BandungError! Bookmark not defined.
1.2 Daftar nama cafe dan resto di kawasan dagoError! Bookmark not defined.
1.3 Data kunjungan konsumen cocorico cafetahun 2013 & 2014Error! Bookmark not
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1.4 Strategi pemasaran yang dilakukan oleh cocoricoError! Bookmark not defined.
1.5 Meal experience yang ada di Cocorico Cafe & RestoError! Bookmark not defined.
2.1 Economic Distinction...19
2.2 Penelitian terdahulu mengenai dengan meal experience dan behavioral intention
... Error! Bookmark not defined.
3.1 Operasionalisasi variabel ... Error! Bookmark not defined.
3.2 Jenis dan sumber data ... Error! Bookmark not defined.
3.3 Teknik pengumpulan dan sumber data .... Error! Bookmark not defined.
3.4 Hasil uji validitas item pernyataan meal experience dan behavioral intention
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3.5 Hasil pengujian reliabilitas ... Error! Bookmark not defined.
3.6 Kriteria penafsiran hasil perhitungan responden digunakan untuk analisis deskriptif
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4.1 Produk yang ditawarkan di Cocorico Cafe & RestoBandungError! Bookmark not
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4.2 Profil konsumen Cocorico Cafe & RestoBandung berdasarkan usia dan jenis
kelamin ... Error! Bookmark not defined.
4.3 Profil konsumen Cocorico Cafe & RestoBandung berdasarkan pendidikan dan
pekerjaan ... Error! Bookmark not defined.
4.4 Profil konsumen Cocorico Cafe & RestoBandung berdasarkan pekerjaan dan
pendapatan ... Error! Bookmark not defined.
4.5 Domisili konsumen Cocorico Cafe & RestoBandungError! Bookmark not defined.
4.6 Profil konsumen berdasarkan jenis kelamin dan alasan berkunjung ke Cocorico Cafe
& Resto ... Error! Bookmark not defined.
4.7 Media informasi yang digunakan konsumen dalam mengetahui Cocorico Cafe &
4.8 Tanggapan konsumen terhadap dimensi foodError! Bookmark not defined.
4.9 Tanggapan konsumen terhadap dimensi serviceError! Bookmark not defined.
4.10 Tanggapan konsumen terhadap dimensi atmosphereError! Bookmark not defined.
4.11 Tanggapan konsumen terhadap revisit intentionError! Bookmark not defined.
4.12 Tanggapan konsumen terhadap willingness to recommendError! Bookmark not
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4.13 Tanggapan konsumen terhadap willingness to pay moreError! Bookmark not
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4.14 Matriks korelasi antar sub variabel meal experience dan behavioral intentions
... Error! Bookmark not defined.
4.15 Uji keseluruhan / simultan (uji F) ... Error! Bookmark not defined.
4.16 Pengujian koefisien jalur ... Error! Bookmark not defined.
4.17 Hasil pengujian koefisien jalur pengaruh langsung dan tidak langsung meal
experience terhadap behavioral intention konsumen Cocorico Cafe &
RestoBandung...Error!
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4.18 Pengaruh meal experience terhadapbehavioral intentionError! Bookmark not
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4.19 Rekapitulasi skor tanggapan konsumen mengenai meal experienceCocorico Cafe &
RestoBandung ... Error! Bookmark not defined.
4.20 Rekapitulasi skor tanggapan konsumen mengenai behavioral intention di Cocorico
DAFTAR GAMBAR
No Judul Hal.
1.1 Hasil pra penelitian mengenai behavioral intentionsError! Bookmark not defined.
2.1 Wisata kuliner sebagai ketertarikan pariwisata yang spesialError! Bookmark not
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2.2 Klasifikasi food and beverage operationsError! Bookmark not defined.
2.3 The five aspect meal model ... Error! Bookmark not defined.
2.4 Aspek yang mempengaruhi meal experienceError! Bookmark not defined.
2.5 Kerangka pemikiran pengaruh meal experience terhadap behavioral intention
... Error! Bookmark not defined.
2.6 Paradigma penelitian pengaruh meal experience terhadap behavioral intention
wisatawan ... Error! Bookmark not defined.
3.1 Hubungan kausal antara x dan y ... Error! Bookmark not defined.
3.2 Diagram jalur hipotesis ... Error! Bookmark not defined.
3.3 Diagram jalur sub struktur hipotesis... Error! Bookmark not defined.
4.1 Profil konsumen cocorico cafe & resto berdasarkan usia dan jenis kelamin
... Error! Bookmark not defined.
4.2 Profil konsumen cocorico cafe & resto berdasarkan pendidikan dan pekerjaan
... Error! Bookmark not defined.
4.3 Profil konsumen cocorico cafe & resto berdasarkan pekerjaan dan pendapatan
... Error! Bookmark not defined.
4.4 Domisili konsumen cocorico cafe & restoError! Bookmark not defined.
4.5 Jenis kelamin dan alasan berkunjung konsumen cocorico cafe & restoError!
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4.6 Media informasi yang digunakan konsumen cocorico cafe & resto Error!
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