v DAFTAR ISI
HALAMAN JUDUL ...
LEMBAR PERSETUJUAN ...
LEMBAR PENGESAHAN ...
PERNYATAAN KEASLIAN KARYA TULIS ...
ABSTRAK ... Error! Bookmark not defined.
KATA PENGANTAR ... Error! Bookmark not defined.
DAFTAR ISI ... v DAFTAR TABEL... Error! Bookmark not defined.
DAFTAR GAMBAR ... x DAFTAR LAMPIRAN ... 11 BAB I PENDAHULUAN ... Error! Bookmark not defined.
1.1.Latar Belakang Penelitian ... Error! Bookmark not defined.
1.2.Fokus Penelitian ... Error! Bookmark not defined.
1.3.Rumusan Masalah... Error! Bookmark not defined.
1.4.Tujuan Penelitian ... Error! Bookmark not defined.
1.5.Manfaat Penelitian ... Error! Bookmark not defined.
1.5.1. Manfaat Teoritis ... Error! Bookmark not defined.
1.5.2. Manfaat Praktis ... Error! Bookmark not defined.
BAB II KAJIAN PUSTAKA DAN KERANGKA PEMIKIRAN ... Error!
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2.1.Kajian Pustaka ... Error! Bookmark not defined.
2.1.1.Manajemen ... Error! Bookmark not defined.
2.1.1.1. Definisi Manajemen ... Error! Bookmark not defined.
2.1.1.2. Fungsi-Fungsi Manajemen ... Error! Bookmark not defined.
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2.1.1.3. Peran Manajemen ... Error! Bookmark not defined.
2.1.1.4. Tujuan Manajemen ... Error! Bookmark not defined.
2.1.1.5. Karaketristik Manajemen ... Error! Bookmark not defined.
2.1.1.6. Bidang -bidang Manajemen ... Error! Bookmark not defined.
2.1.2.Manajemen Pemasaran... Error! Bookmark not defined.
2.1.2.1 Pengertian Manajemen Pemasaran ... Error! Bookmark not defined.
2.1.2.2 Fungsi Manajemen Pemasaran ... Error! Bookmark not defined.
2.1.2.3 Tujuan Manajemen Pemasaran .... Error! Bookmark not defined.
2.1.2.4 Strategi Pemasaran ... Error! Bookmark not defined.
2.1.2.5 Masalah – Masalah dalam Pemasaran ... Error! Bookmark not defined.
2.1.2.6 Pemasaran 4.0 (marketing 4.0) ... Error! Bookmark not defined.
2.1.3.Variable yang Diteliti ... Error! Bookmark not defined.
2.1.3.1. Design Thinking dan Penerapannya ... Error! Bookmark not defined.
2.1.3.2. Empathy Map ... Error! Bookmark not defined.
2.1.3.3. Customer Journey Map ... Error! Bookmark not defined.
2.1.3.4. Value Proposition Canvas ... Error! Bookmark not defined.
2.1.4.Penelitian Terdahulu yang Relevan ... Error! Bookmark not defined.
2.2.Karangka Pemikiran ... Error! Bookmark not defined.
BAB III METODE PENELITIAN ... Error! Bookmark not defined.
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3.2.Desain Peneliti ... Error! Bookmark not defined.
3.3.Definisi dan Operasionalisasi Variable/Parameter ... Error! Bookmark not defined.
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3.3.1. Definisi Variabel/Parameter ... Error! Bookmark not defined.
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3.1.Teknik Analisis Data ... Error! Bookmark not defined.
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BAB IV HASIL DAN PEMBAHASAN... Error! Bookmark not defined.
4.1.Hasil Penelitian ... Error! Bookmark not defined.
4.1.1. Gambaran Umum Objek Penelitian ... Error! Bookmark not defined.
4.1.1.1. Profil Singkat PT. Sinar Sosro Kota Banjar Error! Bookmark not defined.
4.1.1.2. Visi dan Misi ... Error! Bookmark not defined.
4.1.1.3. Struktur Organisasi PT Sinar Sosro Kota Banjar... Error!
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4.1.1.4. Produk PT. Sinar Sosro Kota Banjar ... Error! Bookmark not defined.
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4.1.2.1. Strategi Pemasaran PT. Sinar Sosro Kota Banjar ... Error!
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4.1.2.2. Bauran Pemasaran PT. Sinar Sosro Kota Banjar ... Error!
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4.1.2.3. Strategi Pemasaran Produk PT. Sinar Sosro Kota Banjar dengan
viii
Menggunakan Pendekatan Design Thinking .... Error! Bookmark not defined.
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4.1.2.3.3. Ideate (Ideasi) ... Error! Bookmark not defined.
4.1.2.3.4. Prototype ... Error! Bookmark not defined.
4.1.2.3.5. Test ... Error! Bookmark not defined.
4.2.Pembahasan ... Error! Bookmark not defined.
4.2.1. Analisis Strategi Pemasaran PT Sinar Sosro Kota Banjar . Error!
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4.2.2. Analisis Strategi Pemasaran Produk Teh Botol Sosro PT Sinar Sosro Kota Banjar dengan Menggunakan Pendekatan Design Thinking ... Error! Bookmark not defined.
BAB V PENUTUP ... Error! Bookmark not defined.
5.1.Simpulan ... Error! Bookmark not defined.
5.2.Saran ... Error! Bookmark not defined.
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LAMPIRAN – LAMPIRAN ... Error! Bookmark not defined.
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DAFTAR TABEL
Tabel 1. 1 Daftar Perusahaan Teh dalam Kemasan di Indonesia ... Error!
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Tabel 1. 2 Top Brand Index Minuman Teh Dalam Kemasan .... Error! Bookmark not defined.
Tabel 1. 3 Data Penjualan Teh Botol Sosro Pada PT.Sinar Sosro Kota Banjar Bulan September 2022-April 2023 ... Error! Bookmark not defined.
Tabel 2. 1 Fungsi – Fungsi Manajemen Menurut Para Ahli Error! Bookmark not defined.
Tabel 2. 2 Penelitian Terdahulu yang Relevan ... Error! Bookmark not defined.
Tabel 3. 1 Kisi – Kisi Instrumen Penelitian ... Error! Bookmark not defined.
Tabel 3. 2 Jadwal Penelitian... Error! Bookmark not defined.
Tabel 4. 1 Produk PT. Sinar Sosro Kota Banjar ... Error! Bookmark not defined.
x
x
DAFTAR GAMBAR
Gambar 1. 1 Grafik TBI Teh Botol 2015-2022... Error! Bookmark not defined.
Gambar 2. 1 Tahapan Design Thinking ... Error! Bookmark not defined.
Gambar 2. 2 Empathy Map ... Error! Bookmark not defined.
Gambar 2. 3 Value Proposition Canvas ... Error! Bookmark not defined.
Gambar 2. 4 Kerangka Pemikiran Penelitian ... Error! Bookmark not defined.
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Gambar 4. 2 Emphaty Map Customer PT. Sinar Sosro Kota Banjar ... Error!
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Gambar 4. 5 Permasalahan yang terdapat pada produk Teh Botol Sosro ... Error!
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12
DAFTAR LAMPIRAN
Lampiran 1 Surat Izin Penelitian ...
Lampiran 2 Jawaban Permohonan Izin Penelitian ...
Lampiran 3 Komparasi Brand Minuman Teh Dalam Kemasan Siap Minum ...
Lampiran 4 Pedoman Wawancara ...
Lampiran 5 Hasil Penelitian dengan Para Informan ...
Lampiran 6 Dokumentasi Penelitian ...
Lampiran 7 Daftar Riwayat Hidup ...
