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TABLE OF CONTENTS

Preface

List of Contents List of Tables List of Figures 1. Introduction

A. Background

B. Problem Identification

C.

Scope of Research D. Problem Statement E. Research Objective

II. Theoretical O v e ~ e w

A. Theoretical Foundations 1. Concepts of Strategy

2.

Strategy Formation Process 3. Dimension of Strategy 4. Strategic Management B. Conceptual Framework

1. The Concept of Core Competence 2. Types of Core Competencies

3. Techniques for Building New Core Competence a. Skill Mapping

b. Opportunity Matrix c. Skillbase Simulation

i iii ix

xi

iii

(2)

d. Skill-Cluster Analysis 21

e. Critical Skill Analysis 22

4. Relationships between Core Competence and Future

Challenges 22

5. Strategic Architecture 24

Ill. Conceptual Framework of Research A. Gap Analysis

I. Current Performance Audit 2. Industry Foresight

5. Developing Strategic Architecture 1. Strategy as Stretch and Leverage 2. Strategic Intent

3. Corporate Challenges IV. Methodology

A. Research Design

0. Variabel and Location Specification C. Data Resources

1. Primary Data 2. Secondary Data

.

D. Sampling Design Technique 1. Element

2. Population

3. Unit Sampling Design 4. Frame

5. Design of Survey Sample

(3)

E. Data Collection Technique F. Data Analysis

1. Tools of Analysis 2. Types of Data 3. Likert Scaling G. Research Conduct

Time and Location of Research V. Company Profile

A. Brief History of PT Pupuk Kujang B. Location of The Company

1. Nearest To Raw Material

2. Availability of Transportation lnfrastnrcture

C.

PT Pupuk Kujang & Its Shareholder D. Organizational Structure

E. Employee Welfare & Human Resources 1. Employee Welfare

2. Human Resources F. Line of Business & Products

1. Line of Business a. Plant Services b. Industrial Estate c. Training Centre d. Urea Plant

e. Plant equipment Fabrication f. Engineering Bureau

2. Portfolio of Investment

(4)

G. Production

1. Main Products 2. By Products H. Marketing

I. Financial Administration

J. Waste Management & Environmental Concern

K.

PT Pupuk kujang & IS0 14000 L. Social Engagement

VI. Results and Discusgions

A. Vision and Corporate Intelligence of PT Pupuk Kujang 1. Vision and Mission of PT Pupuk Kujang

a. The Mission of PT Pupuk Kujang

b. Identification of PT Pupuk Kujang SBU's and Their Interaction

c. Corporate Philosophy of PT PK

1) Relationships with Stakeholders 2) Broad Corporate Objectives 3) Corporate Strategies

4) Corporate Policies 5) Corporate Values 2. Opportunity-Threats

B. Audit Performance 1. Sales Growth 2. Profit Growth 3. Assets Growth

4.

Profit Margin 5. Return on Assets

vi

(5)

6. Returnon Equity 7. Total Assets Tumove~

8. Inventory Turnow

9. Long Tern Debt to Equity Ratio TO. Total Debt to Equity Ratb 1 I. Acid Test Ratio

B. Cwe Competence I d e n t i f i t i n 1. Skill Mapping

a. Stage1

:

T a x m y of PT PK Skils b. Stage2; PT PK Skills BenchmaMng c. -3; Strategic Skills klentifiitbn

of PT Pupuk Kujang

1) Deflning Strategic Skills 2) StFateg'ic S k i s Results 2. Opportunity Matflx

a. Stage 1;

M i

S k i f i s

and

Organizational Skill Scwe b. Stage 2; Defining Product Axis c. Stage 3; Analysis

of

O p p w t u n i t i

1 The Matrix 2) The Results 3. Skillbase S i r n u l a t i

a. Sirnulati

b. Resutts of Skillbase Sirnutation 4. Skill Clustef. Interlinkages Analysis

a. New Organizational S m w e

(6)

c. Philosophical Intediftkages 5. Cfltiiai Skill Analysis

D. Industry Foresight

I. New Fundionali of Products & %vices 2. Competeftcies RequiFed

3. Customer InterFace E.

Gap

Analysis

1. Cwrmt Peffmance and Industry Foresight a. Financial Resources

b. Core Competence Resources F. Strategic Architecture of PT Pupuk Kujang

1. Corporate Chaflenges 2. Strategic Intent

3. Blue PFint

a. Acquisition of New Core Competencies b. W g f a t i i of Existing Core Competencii

C. mgafligraph fOf hvt?bpklg Portfot'io of ctxnpeteflcies

VII. Cmlusions and Recommgndations A. Conclusions

1. CoreCompetenciis 2. Strategic Architectwe 8. Recommendations

Ligt of References

(7)

List of Tables

Table 1. Skill Mapping Table

Table 2. Table of Opportunity Matrix

Table 3. Raw Matrix for Skill-Clustering l n d i i s Table 4. Reordered Skill-Clustering lndiies Table 5. Employee of PT Pup& Kyang

Table 6. Table of Employee Distribution Education Table 7. Tabk of employee distribution by

ma* study in technml science Table 8. Table of employee distribution by

major study

in

&echniml xience Table 9. Table of age distribution of Pupuk Kujang Table 10. Table of employee by gendef

Tabk 11. TaMe of Pupuk Kujang employee domicite Table 12. Table of Vision & Missian of PT PK

Table 13. Table of shared resowces of each SBU Table 14. Tabk of shared c o r n between each SBU Table 15. Rationale for segmentation of each SBU

within PT Pupuk Kujang

Table 16. Table of broad assessment that generate Opportunity-Threats

Table 17. Audit Performance Table

Table 18. Taxonomy of PT Pupuk Kujang Skills

Table 19.

PT

Pupuk Kujang Benchmarking Skills Table ix

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Table 20. Strategic Skills Identification Table

Table 20-b. Strategic Skills of PT Pupuk KujangTable Table 21. Skill AxLs Table

Table 22. Product Axis Table Table 23. The Opportunity Matrix

Table 24. Results of Opportunity Matrix Table Table 25. SkillBase Simulation

Table 26. SkillBase Results Table Table 27. Skill Cluster Matrix Table 28. Re-Ordering Matrix Table

Table 29. Table of Pupuk Kujang Corporate Challenges Table 30. Acquisition Of Competencies Table

(9)

List

of Figures

Figure 1. The Fundamental elements in the definitions of Corporate Strategy: Ten Tasks

Figure 2. Skillbase Matrix

Figure 3. Line graph of time 8 cost to acquire single skill

Figure 4. General Model of Strategic Architecture Figure 5. Strategic Architecture Model

Figure 6. A Conversion Model of the Formulation of Corporate Strategy

Figure 7. General Model of Strategic Architecture for Research

Figure 8. Strategic Architecture Model for Research Figure 9. Broad array of products beyond customer

driven

Figure 20. PT Pupuk Kujang Organizational Structure Figure 11. Waste Water Treatment Diagram

Figure 12. Time Cost Curve

Figure 13. Time & Contribution Curve Figure 14. Map of Chemical

Figure 15. Migration Path of PT Pupuk Kujang Competencies

Figure 16. PT Pupuk Kujang Organigraph

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