Developin a Model for Marketing Intelligence of Internal Automotive Industry

(1)

Developin a Model for Marketing Intelligence of Internal Automotive Industry

Babak Yavarifar

PhD Candidate, Department of Business Management, Payam-e- Noor University, Tehran, Iran.

E-mail: b.yavarifar@gmail.com

Mohammad Mahmoudi Maymand

*Corresponding author, Associate Prof., Department of Business Administration & MBA, Payam- e- Noor University, Tehran, Iran. E-mail: drmahmoudim@pnu.ac.ir

Ozhan Karimi

Assistant Prof., Department of Business Management, Payam-e- Noor University, Tehran, Iran.

E-mail: ozhankarimi@yahoo.com

Seyed Musa Khademi

Assistant Prof., Department of Business Management, Payam-e- Noor University, Tehran, Iran.

E-mail: smkhademi12@gmail.com

Abstract

Objective

Inter-organizational intelligence is an effective way for organizations to adapt to the external environment, overcome the possible threats and seize opportunities. And since receiving information from the outside of the business environment affects the competitive position and effectiveness of the organization's marketing policies, it is important to pay attention to the kind of information needed for the organizations and the fact that how much they use intelligence in their strategic decisions.

Considering the influence and background of Iran's automotive industry with an eight-decade history in the country and with various ups and downs as well as a special place in terms of cross-sectoral links in the Iran economy, we intended to identify the key factors affecting marketing intelligence based on the experts’ opinions. And then, we aim to present a conceptual model, using ISM technique, to identify the sequences and relevance of these factors.

Methodology

Based on the nature of the subject and the objectives, the present research is a survey. At first, through reviewing the literature and interviewing experts, marketing intelligence factors were identified and then a questionnaire was designed to determine the importance of each factor. The statistical population of the present study is the Iranian automotive industry including the experts, managers and assistants of strategy, marketing and sales units. Participants were selected based on stratified random sampling proportional to the number of employees in each corporate unit. Confirmatory factor analysis was used to extract the factors (from the first questionnaire) and also to determine the structural

(2)

second questionnaire.

Findings

The results of the ISM indicated that the ten approved marketing intelligence factors fall into six levels. The last level in the ISM represents a factor that performs as the cornerstone of the model and underlies the factors of previous levels. The first level in the ISM represents the factors highlighting the ultimate outcomes of the model. In other words, these are the factors that are obtained through other contributors.

Conclusion

Within the obtained model in this study, the monitoring of online communications, governmental information sources and information vendors are at the first level. While, at the bottom of the model is the country's priority factor which is the cornerstone of marketing intelligence in an organization, and the marketing should start emphasizing on this factor. Organization’s directional factors are located at the fourth level which is affected by the intelligent marketing enablers (within the fifth and sixth levels). That is, this factor palys a mediating role in marketing intelligence.

Keywords: Marketing intelligence, Structural interpretive modeling, Three-branch model.

Citation: Yavarifar, B., Mahmoudi Maymand, M., Karimi, O., & Khademi, S.M. (2019). Developin a Model for Marketing Intelligence of Internal Automotive Industry. Journal of Business Management, 11(3), 677-698.

(in Persian)

---

Journal of Business Management, 2019, Vol. 11, No. 3, pp. 677- 698 DOI: 10.22059/jibm.2018.260823.3112

Received: July 21, 2018; Accepted: December 03, 2018

(3)

لﺪﻣ يﺪﻨﻤﺷﻮﻫ ﻲﺑﺎﻳرازﺎﺑ

ﺖﻌﻨﺻ وردﻮﺧ ﻲﻠﺧاد

ﺮﻓ يروﺎﻳ ﻚﺑﺎﺑ

يﺮﺘﻛد يﻮﺠﺸﻧاد هوﺮﮔ ،

ﺖﻳﺮﻳﺪﻣ ﻲﻧﺎﮔرزﺎﺑ ﭘ هﺎﮕﺸﻧاد ، ﻴ مﺎ ناﺮﻳا ،ناﺮﻬﺗ ،رﻮﻧ .

ﻪﻣﺎﻧﺎﻳار

b.yavarifar@gmail.com :

دﻮﻤﺤﻣ ﺪﻤﺤﻣ ي

ﻣ ﻴ ﺪﻨﻤ

*

،لﻮﺌﺴﻣ هﺪﻨﺴﻳﻮﻧ ﺸﻧاد

ﻴ

،رﺎ ا ﺖﻳﺮﻳﺪﻣ هوﺮﮔ اﺮﺟ

ﻲﻳ

MBA و ﭘ هﺎﮕﺸﻧاد ، ﻴ مﺎ

،رﻮﻧ ناﺮﻳا ،ناﺮﻬﺗ .

drmahmoudim@pnu.ac.ir :

ﺮﻛ نژوا ﻳ ﻤ ﻲ

دﺎﺘﺳا ﻳ

،رﺎ هوﺮﮔ

،ﻲﻧﺎﮔرزﺎﺑ ﺖﻳﺮﻳﺪﻣ ﭘ هﺎﮕﺸﻧاد

ﻴ مﺎ ناﺮﻳا ،ناﺮﻬﺗ ،رﻮﻧ .

ozhankarimi@yahoo.com :

ﺳ ﻴ ﺳﻮﻣﺪ ﻲ ﻣدﺎﺧ ﻲ

دﺎﺘﺳا ﻳ

،رﺎ هوﺮﮔ

،ﻲﻧﺎﮔرزﺎﺑ ﺖﻳﺮﻳﺪﻣ ﭘ هﺎﮕﺸﻧاد

ﻴ مﺎ ،ناﺮﻬﺗ ،رﻮﻧ ناﺮﻳا

. ﻪﻣﺎﻧﺎﻳار

smkhademi12@gmail.com :

هﺪﻴﻜﭼ فﺪﻫ : نﺎﻣزﺎﺳ اﺮﺑ ي ﺎﻫرازﺎﺑ رد ﺎﻘﺑ ي

ﻮﭘ ﻳﺎ ﻐﺘﻣ و ﻴ ﺮ ﻪﺑ راﺰﺑا ي دراد زﺎﻴﻧ ﺶﻟﺎﭼ ﺮﺑ ﺪﻧاﻮﺘﺑ نآ ﻚﻤﻛ ﺎﺑ ﻪﻛ ﺎﻫ

ي ﺤﻣ ﻴ ﻄ ﻲ ﺎﻀﻓ ي ﻖﺋﺎـﻓ ﺖـﺑﺎﻗر

آﻳ ﺪ . ﻨﭼ ﻴ ﻦ راﺰﺑا ي

، ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ ﺖﺳا . ا مﺎﺠﻧا زا فﺪﻫ ﻳ

ﻦ ﻘﺤﺗ ﻴ ﻖ ﻪﺋارا ﻳ ﻚ ﺪﻨﻤﺷﻮﻫ لﺪﻣ ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ ﮕﻧﻮـﮕﭼ ﻪﻛ ﺖﺳا ﻲ

وﺪـﺗ ﻳ ﻦ

ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ ﺗرﻮﺻ ﻪﺑ ار ﻲ دﺮﺑرﺎﻛ ي ﻌﺗ مﺎﮔ ﻪﺑ مﺎﮔ و ﻴﻴ

ﻦ ﻣ ﻲ ﺪﻨﻛ .

شور : ا رد ﻳ ﻦ ﺑدا هدﺮﺘﺴﮔ ﻪﻌﻟﺎﻄﻣ ﺎﺑ ﺎﺘﺳار ﻴ

تﺎ عﻮﺿﻮﻣ ﻪﺑ ﻪﺑ صﻮﺼﺧ ﺘﺳد ﺐﺴﻛ رﻮﻈﻨﻣ

ﻴ ﺑﺎ ﻲ ﻣﻼﺳا هﺎﮕﻧ ﻪﺑ ﻲ

اﻳ ـﻧاﺮ ﻲ

، دﺎﻨـﺳا ﻪـﺑ ﻪـﻌﺟاﺮﻣ

ﺘﺳدﻻﺎﺑ ﻲ

، 47 ﻠﺻا رﻮﺘﻛﺎﻓ ﻲ ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ ﺎﺳﺎﻨﺷ ﻲﻳ ﻫدرﺎﺘﺧﺎﺳ زا ﺲﭘ و ﺪﺷ ﻲ

ﻠﺤﺗ راﺰﺑا ﺎﺑ ﻴﻠ ﻲ ﻪﺳ ﮕﺧﺎﺷ ﻲ

، ﺶﺳﺮﭘ ﺐﻟﺎﻗ رد ﻪـﻣﺎﻧ

ا ي

ﺘﺧا رد ﻴ رﺎ وردﻮﺧ ﺖﻌﻨﺻ نﺎﮔﺮﺒﺧ ي

اﻳ ناﺮ ﺖﻓﺮﮔ راﺮﻗ . ﻠﺤﺗ ﺎﺑ ﻴ ﻞ رﺎﻣآ ي هداد ﺎﻫ ي ﺑ ﻪ ﺖﺳد ﺶـﺳﺮﭘ زا هﺪﻣآ

ﻊـﻤﺟ ﻪـﻣﺎﻧ روآ ي ،هﺪـﺷ هد ﻐﺘﻣ ـﻴ ﺮ

ﺗﺄ ﺛﻴ راﺬﮔﺮ ﺪﻨﻤﺷﻮﻫ ﺮﺑ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ ﺎﺳﺎﻨﺷ ﻲﻳ ﺗ ،هﺪﺷ ﺄ ﻴﻳ ﺪ ﺪﻧﺪﺷ . ﻐﺘﻣ ﺲﭙﺳ ﻴ ﺎﻫﺮ ي ﺎﺳﺎﻨﺷ ﻲﻳ ﺶﺳﺮﭘ رد ،هﺪﺷ

ﻨﻜﺗ رﺎﺘﺧﺎـﺳ ﺎـﺑ ﻪﻛ مود ﻪﻣﺎﻧ ـﻴ

ﻚ

ﻈﻨﺗISM

ﻴ ﻢ ﺷ ﺪ

، ﺪﻧﺪﺷ دراو . اﻳ ﻦ ﺶﺳﺮﭘ ﺘﺧا رد ﻪﻣﺎﻧ ﻴ رﺎ وردﻮﺧ ﺖﻌﻨﺻ نﺎﮔﺮﺒﺧ ي

اﻳ ناﺮ ﻓﺮﮔ راﺮﻗ ﺖ ﺶﺳﺮﭘ و ﻪﻣﺎﻧ ﻊﻤﺟ ﺎﻫ روآ ي ﺪﺷ .

ﻪﺘﻓﺎﻳ ﺎﻫ : ﺎﻨﺒﻣ ﺮﺑ ي ﺎﺘﻧ ﻳ ﺞ ﺶﺳﺮﭘ ﻨﻜﺗ زا هدﺎﻔﺘﺳا ﺎﺑ و مود ﻪﻣﺎﻧ ﻴ

ISM ﻚ لﺪﻣ ،

» ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ

« ﺣاﺮﻃ ﻲ ﺪﺷ .

ﻪﺠﻴﺘﻧ يﺮﻴﮔ : ﺑﻴ ﺸﻨ ﻲ ا ﻪﻛ ﻳ ﻦ ﺪﻣ ﻪﺑ لﺪﻣ ﻳ ناﺮ ﻣ ﻪﺋارا ﻲ ﺪﻨﻛ

، ﻣ ﻲ ﺪﻨﻤﺷﻮﻫ ﻖﻘﺤﺗ رد ار ﺎﻬﻧآ ﺪﻧاﻮﺗ ي

رازﺎﺑ ـﻳ ﺑﺎ ﻲ نﺎﻣزﺎـﺳ رد ـﻳ

رﺎ ي ـﻫد ﺪ . رد

ﻲﺗآ تﺎﻘﻴﻘﺤﺗ

، ﻣ ﻲ ﺎﺑ ﻳ ﺖﺴ ﺳرﺮﺑ ﻪﺑ ﻲ ﻻد ﻳ ﻞ ﻠﺻا تﻼﻜﺸﻣ و ﻲ

نﺎﻣزﺎﺳ ﭘ رد ﺎﻫ ﻴ هدﺎ ﺪﻨﻤﺷﻮﻫ لﺪﻣ يزﺎﺳ ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ

، لﺪﻣ در مﺎﻧ هدﺮﺑ ﺖﺤﺗ ،

ﺳرﺮﺑ ﻲ راﺮﻗ د ﺪﻨﻤﺷﻮﻫ لﺪﻣ ندا ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ ﻟد و ﻴ ﻞ ﺳرﺮﺑ ﻲ ندﺮﻜﻧ رد لﺪﻣ نآ ﺖﺧادﺮﭘ نﺎﻣزﺎﺳ

.

هژاوﺪﻴﻠﻛ ﺎﻫ : لﺪﻣ زﺎﺳ ي ﺴﻔﺗ ﻴ ﺮ ي رﺎﺘﺧﺎﺳ ي

، ﻪﺳ لﺪﻣ ﮕﺧﺎﺷ ﻲ

، ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ .

دﺎﻨﺘﺳا : يروﺎﻳ ﻲﺳﻮﻣﺪﻴﺳ ،ﻲﻣدﺎﺧ ؛نژوا ،ﻲﻤﻳﺮﻛ ؛ﺪﻤﺤﻣ ،ﺪﻨﻤﻴﻣ يدﻮﻤﺤﻣ ؛ﻚﺑﺎﺑ ،ﺮﻓ )

1398 .(

لﺪﻣ يﺪﻨﻤﺷﻮﻫ ﻲﺑﺎﻳرازﺎﺑ ﺖﻌﻨﺻ وردﻮـﺧ

ﻲﻠﺧاد ﻲﻧﺎﮔرزﺎﺑ ﺖﻳﺮﻳﺪﻣ . ،

11 ) 3 ( ، 677 - 698 .

---

ﺖﻳﺮﻳﺪﻣ ﻲﻧﺎﮔرزﺎﺑ ، 1398 ود ، ر ه 11 ، هرﺎﻤﺷ 3

، ﺺﺻ . 677 - 698

10.22059/jibm.2018.260823.3112 DOI:

رد ﻳ ﺖﻓﺎ : 30 / 04 / 1397 ، ﺬﭘ ﻳ شﺮ : 12 / 09 / 1397

ناﺮﻬﺗ هﺎﮕﺸﻧاد ﺖﻳﺮﻳﺪﻣ هﺪﻜﺸﻧاد©

(4)

ﻪﻣﺪﻘﻣ

ﻃ ﻲ ﻫد ﺖﻛﺮﺷ ،ﻪﺘﺷﺬﮔ ﻪ ﻪﺑ ﺎﻫ

ﻟد ﻴ ﻞ ﻖﻓاﻮﺗ ﻪـﻣﺎﻧ ﺎـﻫ ي رﺎـﺠﺗ ي

،

رﺎـﺠﺗ ﻊـﻧاﻮﻣ نﺪـﺷ فﺮـﻃ ﺮـﺑ ي

اﺰـﻓا و ﻳ ﺶ ـﺳﺮﺘﺳد ﻲ ﻪـﺑ

فﺮﺼﻣ ﺎﻫرازﺎﺑ نﺎﮔﺪﻨﻨﻛ ي

ﻧﺎﻬﺟ ﻲ ا دورو ﺎﺑ ﻳ

،ﺖﻧﺮﺘﻨ اﺰﻓ ﺖﺑﺎﻗر ﺎﺑ ﻳ

هﺪﻨ ﻧﺎﻬﺟ ﻲ هﺪﺷ ﻪﺟاﻮﻣ ﺪﻧا

) ﻲـﻟ و ﻦﻳﺮـﺑا

،1

1999 .(

اﺮﺑﺎـﻨﺑ ﻳ ﻦ

ﺎﻧاﻮﺗ ﻲﻳ اﺮﺑ نﺎﻣزﺎﺳ ي

ﺮﺳ ﺶﻨﻛاو ﻳ

ﻊ ﻐﺗ ﻪﺑ ﻴﻴ تاﺮ ﺤﻣ ﻴ ﻄ ﻲ اﺮﺷ و ﻳ ﻂ اﺮﺑ ،ﺎﻫرازﺎﺑ ي

ﺎﻘﺑ ي ﺮﻣا نﺎﻧآ ي روﺮﺿ ي ﻣ بﻮﺴﺤﻣ ﻲ

دﻮﺷ .

يﺪﻨﻤﺷﻮﻫ رازﺎﺑ

ﻳ ﺑﺎ ﻲ ﻪﺑ ﺎﻬﻨﺗ ﻪﻧ ناﻮﻨﻋ ﻳ ﻚ

ﻪـﺑ ﻪـﻜﻠﺑ ،ﻢﺘـﺴﻴﺳ ﻲﺘﺣ ﺎﻳ لﻮﺼﺤﻣ ،راﺰﺑا ور ناﻮـﻨﻋ

ﻳ دﺮـﻜ ي يرﺎـﻤﻌﻣ رد ﺪـﻳﺪﺟ

ﻪﺑ تﺎﻋﻼﻃا ﻞﻴﻠﺤﺗ رد ﺖﻋﺮﺳ سﺎﺳا ﺮﺑ ،ﻲﻧﺎﻣزﺎﺳ ﻢﻴﻤﺼﺗ ذﺎﺨﺗا رﻮﻈﻨﻣ

ﺐﺴﻛ ﺪﻨﻤﺷﻮﻫ و ﻖﻴﻗد يﺎﻫ نﺎـﻣز ﻞﻗاﺪـﺣ رد رﺎـﻛو

ﻜﻤﻣ ﻪﻋﻮﻤﺠﻣ ﻞﻣﺎﺷ ﻪﻛ ﺖﺳا هﺪﺷ حﺮﻄﻣ ﻦ ﻪﻣﺎﻧﺮﺑ زا يا

ﺎﻫ ي ﺎﭘ دﺎﻨﺘﺳا ﻪﺑ و هدﻮﺑ ﻲﻠﻴﻠﺤﺗ و يدﺮﺑرﺎﻛ ﻳ

هﺎﮕ ﺎﻫ ي ﻠﻤﻋ هداد ـﻴ ﺗﺎ ﻲ

ﻠﺤﺗ و ﻴﻠ ﻲ ﻤﺼﺗ ﻪﺑ ﻚﻤﻛ و ﺬﺧا ﻪﺑ ﻴ

ﻢ ﮔ ﻴ ﺮ ي اﺮﺑ ي ﻟﺎﻌﻓ ﻴ ﺖ ﺐﺴﻛ ﺪﻨﻤﺷﻮﻫ ﻲـﻣ رﺎﻛو

دزادﺮـﭘ ) ﺮﻔﻨـﻀﻏ ي

ﻲﻧﺎـﺣور و يﺮـﻔﻌﺟ ،

،2

2011 .(

ﺎﺳﺎﻨﺷ ﺎﺑ تﺎﻋﻼﻃا نﺮﻗ رد يرﺎﺠﺗ شﻮﻫ ﻲﻳ

شزادﺮﭘ و هداد

يﺪﻨﻤـﺷﻮﻫ و ﺶـﻧاد ﻪﺑ توﺎﻔﺘﻣ و هﻮﺒﻧا تﺎﻋﻼﻃا و ﺎﻫ

ﮔرﺰﺑ ﻚﻤﻛ ،بﺎﻧ ﻲ

نﺎﻣزﺎﺳ ﻪﺑ ﻲﻣ ﺎﻫ

ﺪﻨﻛ ) ﮓﻨﺴﺗ و ﮓﻧﻮﭼ ،3

2012 .(

ﺰﻫ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ ﻳ

ﻪـﻨ

ـﺑ نﻼـﻛ ﻪ ﮔرﺎـﻛ ﻴ ﺮ ي ﺳ ﻴ ﻢﺘـﺴ ﺎـﻫ ي

ﺪﻨﻤﺷﻮﻫ ي ﺐﺴﻛ ﻤﻫا ﺰﺋﺎﺣ نآ زا ﺮﺛﺆﻣ هدﺎﻔﺘﺳا ،نﺎﻣزﺎﺳ رد رﺎﻛو ﻴ

ﺖ ﺖـﺳا ) ﻦﻴـﻟ ﻦـﻳ و وو ، ،4

2012 (.

زا ﻲﺘﺑﺎـﻗر يﺪﻨﻤـﺷﻮﻫ

ﻃ ﺑ ﺦﺳﺎﭘ ﻖﻳﺮ نوﺪ

ﺖﻴﺤﺟرا رد تاﺮﻴﻴﻐﺗ ﻪﺑ ﮓﻧرد ﺎﺒﻗر يﮋﺗاﺮﺘﺳا ،نﺎﻳﺮﺘﺸﻣ ﻖﻳﻼﺳ و ﺎﻫ

و ﺖﻓﺮﺸﻴﭘ ار نﺎﻣزﺎـﺳ ،ﻪﻧاروﺎﻨﻓ يﺎﻫ

ﺦﺳﺎﭘ ياﺮﺑ ﻲﻣ ردﺎﻗ ﺎﻳﻮﭘ و هﺪﻴﭽﻴﭘ يﺎﻫرازﺎﺑ ﻪﺑ ﻲﻳﻮﮔ

دزﺎﺳ ) ﻛ ﻴ

5ﻮ ، 2008

.( ﻂﻘﻓ نﺎﻣزﺎﺳ ﻲﻣ ﺖﺳد ﺖﻴﻘﻓﻮﻣ ﻪﺑ ﻲﻳﺎﻫ ﻪـﻛ ﺪـﻨﺑﺎﻳ

،تﺎﻋﻼﻃا زا ﻲﻫﻮﺒﻧا ﻢﺠﺣ نﺎﻴﻣ زا ﺪﻨﻧاﻮﺘﺑ رد ار ﺎـﻬﻧآ و ﺪﻨﻨﻛ ﻲﻳﺎﺳﺎﻨﺷ نوﺮﻴﺑ و نورد ﻂﻴﺤﻣ زا ار ﺐﺳﺎﻨﻣ و ﻂﺒﺗﺮﻣ تﺎﻋﻼﻃا

ﻢﻴﻤﺼﺗ ذﺎﺨﺗا ﻳﮋﺗاﺮﺘﺳا يﺎﻫ

ﻚ ﻪﺑ ﺪﻧﺮﻴﮔ رﺎﻛ )

رﺎﻤﺸﻳﺮﻓ ،6

2002 .(

ﻊﺑﺎـﻨﻣ زا ،ﻲـﻧوﺮﻴﺑ يﺪﻨﻤـﺷﻮﻫ ﻪـﺑ ﻲﺑﺎﻴﺘـﺳد ياﺮـﺑ ناﺮﻳﺪﻣ

ﻲﻣ هدﺎﻔﺘﺳا ﻲﻧوﺮﻴﺑ و ﻲﻧورد ﻲﺗﺎﻋﻼﻃا ﺪﻨﻨﻛ

. د ﻲﺼﺨﺷ ﻊﺑﺎﻨﻣ و ﻲﻧوﺮﻴﺑ ﻊﺑﺎﻨﻣ زا هدﺎﻔﺘﺳا ﻢﻴﻤـﺼﺗ ر

يﺮـﻴﮔ ،ﻚﻳﮋﺗاﺮﺘـﺳا يﺎـﻫ

ﻪﺑ رﻮﻃ ﻲﻬﺟﻮﺗ نﺎﻳﺎﺷ وﺮﻴﺑ يﺪﻨﻤﺷﻮﻫ بﺎﺴﺘﻛا ﺮﺑ ﻲﺼﺨﺷﺮﻴﻏ و ﻲﻧورد ﻊﺑﺎﻨﻣ زا ﺮﺘﺸﻴﺑ

ﻲﻧ ﻲﻣ ﺮﻴﺛﺄﺗ ﺪـﻧراﺬﮔ )

ﺪﻴـﺷر و پﺎـﻳ ،7

2011 .(

نﺎﻣزﺎﺳ ،رﻮﻈﻨﻣ ﻦﻴﻤﻫ ﻪﺑ ،ﻚﭼﻮﻛ و گرﺰﺑ يﺎﻫ

ياﺮﺑ ﺎﻘﺗرا ﻪﺑ نﺪﻴﺸﺨﺑ نﺎﻣزﺎﺳ تﺎﻴﻠﻤﻋ

و

يﮋﺗاﺮﺘـﺳا ﻦﻳوﺪـﺗ يﺎـﻫ

هﺪﻨﻳآ

، هراﻮﻤﻫ آدﺮﮔ ﻪﺑ رﺎﺑرد تﺎﻋﻼﻃا يرو ه

ﻪﺘﺧادﺮﭘ دﻮﺧ ﻲﻧوﺮﻴﺑ ﻂﻴﺤﻣ ﺪﻧا

. نوﺮﺑ يﺪﻨﻤﺷﻮﻫ ياﺮـﺑ ﺶﺨﺑﺮﺛا ﻲﻫار ،ﻲﻧﺎﻣزﺎﺳ

نﺎﻣزﺎﺳ ﺎﻫ ﻪﺑ ﺖﺻﺮﻓ زا هدﺎﻔﺘﺳا و ﺎﻫﺪﻳﺪﻬﺗ ﺮﺑ ﻪﺒﻠﻏ ،ﻲﻧوﺮﻴﺑ ﻂﻴﺤﻣ ﺎﺑ قﺎﺒﻄﻧا رﻮﻈﻨﻣ ﺖﺳا ﺎﻫ

)

،ﮓﻧاژ ﺪـﻴﺠﻣ و

8ﻮـﻓ ، 2012

.( زا

ﺐﺴﻛ ﻲﻧوﺮﻴﺑ ﻂﻴﺤﻣ زا تﺎﻋﻼﻃا ﺖﻓﺎﻳرد ﻪﻛ ﺎﺠﻧآ ﺖـﻴﻌﻗﻮﻣ ﺮﺑ رﺎﻛو

ﺳ ﻲـﺸﺨﺑﺮﺛا و ﻲﺘﺑﺎـﻗر ﻴ

ﺖـﺳﺎ ﺎـﻫ ي نﺎﻣزﺎـﺳ ﻲﺑﺎـﻳرازﺎﺑ

ﺖﺳا راﺬﮔﺮﻴﺛﺄﺗ )

ﺶﻳاﺮﻴﭘ و ﻲﻠﻋ رﻮﭘ ، 1391 ( نﺎﻣزﺎﺳ ﻪﻜﻨﻳا ﻪﺑ ﻪﺟﻮﺗ موﺰﻟ ، زا هزاﺪـﻧا ﻪـﭼ ﺎـﺗ و ﺪـﻧراد زﺎﻴﻧ ﻲﺗﺎﻋﻼﻃا ﻪﭼ ﻪﺑ ﺎﻫ

ﻞﻴﻠﺤﺗ تﺎﻋﻼﻃا هﺪﺷ

) يﺪﻨﻤﺷﻮﻫ (

ﻢﻴﻤﺼﺗ رد ﻲﻣ هدﺎﻔﺘﺳا دﻮﺧ ﻚﻳﮋﺗاﺮﺘﺳا يﺎﻫ

دراد ﺖـﻴﻤﻫا رﺎﻴﺴﺑ ،ﺪﻨﻨﻛ .

ﺶﻫوﮋـﭘ رد يﺎـﻫ

ﻪﺑ و ﻦﻴﻣﺄﺗ و دﺮﺑرﺎﻛ عﻮﻧ ﻚﻴﻜﻔﺗ ﻪﺑ نﺎﻣزﺎﺳ ﻲﺑﺎﻳرازﺎﺑ تﺎﻋﻼﻃا يﺎﻫزﺎﻴﻧ ﻲﻳﺎﺳﺎﻨﺷ ،ﺰﻴﻧ ﻦﻴﺸﻴﭘ هﺪـﺷ دﺎﻬﻨـﺸﻴﭘ ﺎﻬﻧآ ﻲﻧﺎﺳرزور

ﺖﺳا ) ،ﻲﻔﻳﺮﺷ و دازآ 1390

( . ﻪﻘﺑﺎﺳ و ذﻮﻔﻧ ﻖﻤﻋ ﻪﺑ ﻪﺟﻮﺗ ﺎﺑ زﺎﺳوردﻮﺧ ﺖﻌﻨﺻ

ي اﻳ ناﺮ ﻪﻛ ﻪﻨﻴﺸﻴﭘ ﺖﺸﻫ يا ﻪﻫد رﻮﺸﻛ رد يا

دراد

، ﺧ و ﺖﻓا ﺎﺑ و ﻴ

ﺎﻫﺰ ي رد ،ﻒﻠﺘﺨﻣ ﭘ ظﺎﺤﻟ زا ﺮﺿﺎﺣ لﺎﺣ

ﻴ ﺎﻫﺪـﻧﻮ ي ـﺑ ﻴ ﻦ ـﺸﺨﺑ ﻲ ا دﺎـﺼﺘﻗا رد ـﻳ

ناﺮ

، ﺎﺟ زا ﻳ هﺎـﮕ و ـﻳ هﮋ ا ي

ﺖﺳا رادرﻮﺧﺮﺑ

، ﺪﺷ نآ ﺮﺑ ﻳ ﻢ ﺎﺗ راﺮﻗ رﻮﺤﻣ ﺎﺑ وردﻮﺧ ﺖﻌﻨﺻ نﺎﮔﺮﺒﺧ ﺮﻈﻧ نداد

ي ،رﻮﺸﻛ ﺑ ﻦﻤﺿ ﻪ ﻠـﺻا ﻞﻣاﻮﻋ نروآ ﺖﺳد ﻲ

ـــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــ ـــــــ

1. Li & O’Brien 2. Ghazanfari, Jafari & Rouhani

3. Chung & Tseng 4. Lin, Wu. & Yen

5. Qiu 6. Frishammar

7. Yap & Rashid 8. Zhang, Majid & Foo

(5)

ﺪﻨﻤﺷﻮﻫ ﺮﺑ راﺬﮔﺮﺛا ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ

، ﻟﺪﻣ ﻪﺋارا ﺎﺑ ﻲ

ﻣﻮﻬﻔﻣ ﻲ

، ﻨﻜﺗ زا هدﺎﻔﺘﺳا ﺎﺑ ﻴ

ISMﻚ ﻟاﻮﺗ ،1

ﻲ ا طﺎﺒﺗرا و ﻳ ﻦ ﻞﻣﺎﻋ ﺑ ار ﺎﻫ ﻪ ﺖﺳد

روآ ﻳ ﻢ .

ﻪﻨﻴﺸﻴﭘ ﺶﻫوﮋﭘ

ﺖﺴﻜﺷ ﺖﻠﻋ ﺖﻛﺮﺷ ﻲﻠﺧاد يﺎﻫ

ﻪﺑ ﺎﻫ ﻲـﻨﻓ ﺎـﻳ يدﺎﺼﺘﻗا ،ﻲﻟﺎﻣ ﻪﺸﻳر ترﺪﻧ و ﻪﺘـﺷاد

توﺎـﻀﻗ و ﺎـﻫﺎﻄﺧ زا ﻪﺘـﺳﺎﺧﺮﺑ يﺎـﻫ

ﺶﺨﺑ هرﺎﺑرد ﺖﺳردﺎﻧ ﻲﻄﻴﺤﻣ يﺎﻫ

) و ﻲﺳﺎﻴﺳ ،ﻲﮕﻨﻫﺮﻓ ،ﻲﻋﺎﻤﺘﺟا ﻂﻴﺤﻣ (...

ﺖﺳا ) دآ ﻳ ماﺪ

، لاﻮﻳﺮﺠﻛ و ﺮﺠﮔ ،2

2009

.( ﻚﻳ

ﺖﻛﺮﺷ ﻲﻣ ﺪﻧاﻮﺗ 90 د ﺪﺻر ﻢﻴﻤﺼﺗ ياﺮﺑ ﻪﻛ ار ﻲﺗﺎﻋﻼﻃا دﻮﺧ ﻲﺗﺎﻴﺣ يﺎﻫ

،دراد زﺎﻴﻧ ﺎﻬﻧآ ﻪﺑ ﺐـﺴﻛ ﻲﺘﺑﺎﻗر يﺪﻨﻤﺷﻮﻫ هار زا

ﺪﻨﻛ ) ﻛوآ ﻴﻠ ﻴ اروﺪ ﻮﻠﻣ ، و سوﺮﻳﺪﻣ ،3

2007 .(

رازﺎﺑ يﺪﻨﻤﺷﻮﻫ ﻳ

ﺑﺎ ﻲ ﻪﺑ ﻚﻴﻨﻜﺗ زا ﻲﻜﻳ ناﻮﻨﻋ ﻲﺘﺑﺎـﻗر ﺖـﻳﺰﻣ دﺎﺠﻳا رد ﻢﻬﻣ يﺎﻫ

ﻲﻣ ﻞﻤﻋ ﺖﻛﺮﺷ زا يرﺎﻴﺴﺑ و ﺪﻨﻛ ار نآ گرﺰﺑ يﺎﻫ

ﻪﺑ زا ﻲﺋﺰﺟ

هدﺮـﻛ ﻞﻳﺪـﺒﺗ دﻮﺧ ﻲﻧﺎﻣزﺎﺳ ﮓﻨﻫﺮﻓ ﺪـﻧا

) و ﺖـﺳود ﻪـﻔﻴﻇو

،ﻲﻤﺳﺎﻗ 1387

.( ﻪﺑ رﻮﻃ ﺖﻛﺮﺷ رد مﻮﻤﻋ ﺎﻫ

ي ا رد ﺺﺼﺨﺘﻣ نﺎﻨﻛرﺎﻛ داﺪﻌﺗ گرﺰﺑ ﻳ

ﻦ ﻣز ﻴ ﻪﻨ ﺴﺑ ﻴ رﺎ زا ﻪـﺘﺒﻟا ﻪـﻛ ﺖﺳا كﺪﻧا

اﻳ ﻦ ﻠﻗ داﺪﻌﺗ ﻴ ﻞ ﺑ ﻢﻫ ﻪ ﺑﻮﺧ ﻲ ﻤﻧ هدﺎﻔﺘﺳا ﻲ

دﻮﺷ . ﺎﺑ ﻳ ﺪ ﺖﺷاد ﻪﺟﻮﺗ

، اﺮـﺑ ﺎﺿﺎﻘﺗ ﻪﭼﺮﻫ ي

ا ـﻳ ﻦ ترﺎـﻬﻣ

ﻮـﺳ زا ﺎـﻫ ي

نﺎﻣزﺎـﺳ ﺎـﻫ

اﺰﻓا ﻳ ﺶ ﻳ ﻪﺘﻓﺎ نﺎﻣزﺎﺳ و نﺎﻣﺎﺳ ﻪﺑ ﺎﻫ ﻫد

ﻲ ﺪﻨﻤﺷﻮﻫ رﻮﺤﻣ لﻮﺣ ي

ﺐﺴﻛ ﻧ رﺎﻛو ﻴ زﺎ ﺑﻴ ﺮﺘﺸ ي نﺎﺼﺼﺨﺘﻣ ،ﺪﻨﻨﻛ سﺎﺴﺣا

اﻳ ﻦ ﺮﻣا

ﻤﻛ ،ﺮﺗراّﺮﻓ ﻴ

بﺎ

،ﺮﺗ شزراﺎﺑ ناﺮﮔ و ﺮﺗ ﻣ ﺮﺗ

ﻲ ﺪﻧﻮﺷ ) ﻲﻧﺎﺘﺴﻠﮔ

، 1386 ( . ﻪـﻣﺎﻧﺮﺑ ﺎـﻫ ي دﺮﺑرﺎـﻛ ي ﻣز رد ﻴ ﻪـﻨ ﺪﻨﻤـﺷﻮﻫ ي رازﺎﺑ ـﻳ ﺑﺎ ﻲ

ﻣ ﻲ ﺪﻨﻧاﻮﺗ ار نﺎﻣزﺎﺳ ﻳ

رﺎ ي

،ﺪﻨﻫد ﻟو ﻲ ﻤﻧ ﻲ ناﻮﺗ ﻊﻗﻮﺗ ﺎﻬﻧآ زا

ﺦﺳﺎﭘ ﻮﮔ ﻲﻳ ﻪﺑ ﺶﺳﺮﭘ يﺎﻫ ﻞﻜﺸﻣ ار ﺖﺷاد . ﺶﺳﺮﭘ ﻦﻳا زا ﻲﻳﺎﻫ

ﻪﻛ ﻞﻴﺒﻗ آﻳ ﺎ ﺎﺘﻧ ﻳ ﺞ ﻠﺤﺗ زا ﻞﺻﺎﺣ ﻴ

ﻞ ﺎﻫ ي مﺎﺠﻧا اراد هﺪﺷ ي ﻠﺑﺎﻗ ﻴ ﺖ دﺮﻛرﺎﻛ ي ؟ﺪﻨﺘﺴﻫ ﻳﺎ اﻳ ﻪـﻜﻨ

ـﻣ ﻪـﻧﻮﮕﭼ ﻲ

ناﻮـﺗ رد ار ﺎـﻬﻧآ

ﻪﺑ نﺎﻣزﺎﺳ ﺎﻛ

ر ﺖﺴﺑ و ﺎﻘﺗرا رد ﺎﻬﻧآ ﺶﻘﻧ ي

ﺑﻴ ﺶﻨ ﺮﺘﺸﻣ شﺮﮕﻧ و ﻳ

نﺎ ﻣزﺎﺳ زا ﭼ نﺎ ﻴ

؟ﺖـﺴ ) ﻚـﻴﺑ داز و يرﺪﻨﻜـﺳا

، 1388 ( .

ﺳ ﻴ ﺳﺎ ﺖ يﺎﻫ ﻠﻋ قاﺮﻋ ﮓﻨﺟ زا ﺲﭘ ﻴ

ﻪ اﻳ

،ناﺮ ﻟﺎﻌﻓ شﺮﺘﺴﮔ ﻪﺑ ﻴ

ﺖ ﺎﻫ ي ﺎﻨﺻ ﻳ ﻊ ﻤﻌﺗ و وردﻮﺧ ﺖﻌﻨﺻ ﻪﺑ ﻪﺘﺴﺑاو ـﻴ

ﻖ ﭘﻴ ﺎﻫﺪـﻧﻮ ﻲﻳ

ﺑﻴ ﻦ خﺮﭼ ﺎﻫ ي ﺖﻌﻨﺻ ﻦﻳا ﺎﺑ رﻮﺸﻛ يدﺎﺼﺘﻗا ﺪﺷ ﺮﺠﻨﻣ

. زا اﻳ ﻦ ﺪﻨﻤـﺷﻮﻫ ﻪﺑ ﻪﺟﻮﺗ ور ي

رازﺎﺑ ـﻳ ﺑﺎ ﻲ

، ﻪـﺑ ﺖﻌﻨـﺻ رد صﻮـﺼﺧ

ﻲﻠﺧاد يزﺎﺳوردﻮﺧ

، ﺑ ﻪ ﻧﺎﻜﻣ ناﻮﻨﻋ ﻴ

ﻣﺰ ﻲ اﺮﺑ ي ﻨﭼ ﺎﺑ ﻪﻠﺑﺎﻘﻣ ﻴ

ﻦ ﺶﻟﺎﭼ ﺎﻫ ﻲﻳ ﺴﺑ ﻴ رﺎ روﺮـﺿ ي ﺖـﺳا . ﺮﻘﺗ ﻳ

ًﺎـﺒ

رد نﺎـﻘﻘﺤﻣ ﻪـﻤﻫ

ﺎﻘﻣ ﻳ ﻪﺴ ا ي ﻪﻛ ﻪﻌﺳﻮﺗ ﺮﻣا رد ﺪﻧدروآ ﻞﻤﻋ ﻪﺑ

، زﺎﺳوردﻮﺧ ي

ﺖﻛﺮﺷ ﺎﻫ ي ﺎـﻨﺒﻣ ار نﺎﻬﺟ حﺮﻄﻣ ي

ﺎﻘﻣ ﻳ ﻪـﺴ دﻮـﺧ راﺮـﻗ و ﺪـﻧداد

ﺮﻘﺗ ﻳ

ًﺎﺒ ﺎﺘﻧ ﻪﺑ ﻳ ﺞ ﻬﺑﺎﺸﻣ ﻲ ﺳر ﻴ ﺪﻧﺪ ) ﮓﻨﻨﭼو و كاﺮﻨﭽﻴﭘ ،4

2016 ( ﻲﻣ ﻪﻛ ناﻮﺗ ﻪﺑ ﺻﻮﺼﺧ ﺶﺨﺑ دﻮﺒﻧ ،ﺖﺑﺎﻗر ﻲ

ﻌﻗاو ﻲ

، ،رﺎﺼﺤﻧا

ﺖﻟﺎﺧد ﺎﻫ ي ﺑ ﻲ ور ﻳ ﻪ راﺪﺒﻧﺎﺟ ،ﺖﻟود ي

ﺑ ﻲ ﺪﺣ رد نازﺎﺳوردﻮﺧ زا ﺮﺼﺣ و ﺪﺣ ي

ﻪﻛ ﻧاﻮﻗ ﻪﻤﻫ ﻴ ﻦ ﺾـﻘﻧ نازﺎـﺳوردﻮﺧ ﻊـﻔﻧ ﻪـﺑ

ﺎﻣﺮﺳ ناﺪﻘﻓ ،دﻮﺷ ﻳ

ﻪ راﺬﮔ ي ﻘﺘﺴﻣ ﻴ ﻢ ﺟرﺎﺧ ﻲ

، ﻞﻘﺘﻨﻣ ﻨﻓ ﺶﻧاد نﺪﺸﻧ ﻲ

ﺎﻣﺮـﺳ مﺪﻋ ،رﻮﺸﻛ ﻪﺑ ﻳ

ﻪ راﺬـﮔ ي ﻘﺤﺗ ﺶـﺨﺑ رد ـﻴ

ﻖ و

ﺎﭘ ،ﻪﻌﺳﻮﺗ ﻳﻴ ﻦ ﻮﺑ ند هﺮﻬﺑ رو ي

، ﻧ بﺬﺟ و لﺎﻐﺘﺷا ﻴ

وﺮ ي ﻧﺎﺴﻧا ﻲ هﺮﻬﺑ ﻪﻠﺌﺴﻣ ﻦﺘﻓﺮﮔ ﺮﻈﻧ رد نوﺪﺑ رو

ي

، مرﻮﺗ و تﺎﻧﺎﺳﻮﻧ زرا خﺮﻧ

ﺮﺤﺗ و ﻳ ﻢ ﺎﻫ هرﺎﺷا ﺮﻛ د ) ﻛ ﻴ ﻢ ﻪﺋﺎﺗ ﻧﻴ

5ﻦ ، 2015 ( . ﺻﻮﺗ زا ﻴ ﻪ ﺎﻫ ﻲﻳ اﺮﺑ ﻪﻛ ي ا ﻞﺣ ﻳ ﻦ ﺎﺴﻣ ﺋ ﻞ ﺖﻟود ﻪﺑ ﻪﺋارا

،هﺪﺷ ﻨﭼ ﻴ ﻦ طﺎﺒﻨﺘﺳا

ﻣ ﻲ ﻪﻛ دﻮﺷ اﻳ ﻦ ﺐﺣﺎﺻ و نﺎﻘﻘﺤﻣ ﺳﺎﺳا ﻪﺘﻜﻧ ﺪﻨﭼ ناﺮﻈﻧ

ﻲ ار زا ﻳ دﺎ هدﺮﺑ ﺪﻧا . ﺖﺴﺨﻧ ﺑ ﻪﻜﻧآ ﻴ ﺮﺘﺸ زﺎـﺳوردﻮﺧ ﺖﻌﻨﺻ ﺎﻬﻧآ ي

ار

ﺎﻨﺻ زا اﺪﺟ ﻳ

ﻊ و ﺮﻳﺎﺳ ﺶﺨﺑ ﺎﻫ ي ﻣ ﺮﻈﻧ رد رﻮﺸﻛ دﺎﺼﺘﻗا ﻲ

ﮔ ﻴ ﺪﻧﺮ . ا مود ﻳ

،ﻪﻜﻨ ا ﻞﺣ ﻳ ﻦ ﺎﺴﻣ ﺋ ﻞ ﻌﺟﺮﻣ زا ار ﻲ

ـﻣ ﻲ ﻪـﻛ ﺪـﻨﻫاﻮﺧ

دﻮﺧ ﺖﻠﻋ ﻠﺻا ﻲ ا ﻪﻤﻫ ﻳ ﻦ ﺸﺨﺑ و ﺖﺳا تﻼﻜﺸﻣ ﻲ

ﻞﻜﺸﻣ زا ﻲﻣ بﻮﺴﺤﻣ

،دﻮﺷ ﺸﺨﺑ ﻪﻧ ﻲ ﻞـﺣ هار زا )

ردژا ي ﺠـﺷ و ﻋﺎ ﻲ

،

1394 (.

1. Interpretive Structural Modeling 2. Adidam, Gajre & Kejriwal 3. Auxilidora, Melo & Medeiros 4. Pichnorak Seim & Vouchneng sok 5. Kim Tae-Nyen

(6)

ﺎﺑ يﺪﻨﻤﺷﻮﻫ بﻼﻘﻧا ﺞﻨﭘ يﺮﺳ

نﻮـﺗﺮﻜﻨﻴﭘ تﻻﺎﻘﻣ ﻲﻳﺎﺗ هزﻮـﺣ رد

ﺖـﻓﺮﮔ ﻞﻜـﺷ ﻲﺑﺎـﻳرازﺎﺑ يﺪﻨﻤـﺷﻮﻫ )

نﻮـﺗﺮﻜﻨﻴﭘ ،1

1969 .(

ﺮﺗرﻮﭘ بﺎﺘﻛ ﻪﺑ عﻮﺟر ﺎﺑ ﻲﺘﺑﺎﻗر يﺪﻨﻤﺷﻮﻫ بﻼﻘﻧا زا ﻪﻠﺣﺮﻣ ﻦﻴﻣود ﻲﻣ ﺺﺨﺸﻣ2

دﻮﺷ . بﺎﺘﻛ ﺖﺴﺨﻧ ﺮﺗرﻮﭘ ) 1980 (

ناﻮﻨﻋ ﺎﺑ

ﻲﺘﺑﺎﻗر يﮋﺗاﺮﺘﺳا :

ﻚﻴﻨﻜﺗ ﻪﻳﺰﺠﺗ ياﺮﺑ ﻲﻳﺎﻫ و ﺖﻌﻨﺻ ﻞﻴﻠﺤﺗ و

ﺎﺒﻗر

ناﻮـﻨﻋ ﺎـﺑ يو يﺪﻌﺑ بﺎﺘﻛ و

ﻲﺘﺑﺎـﻗر ﺖـﻳﺰﻣ :

دﺮﻜﻠﻤﻋ ﻆﻔﺣ و ﻖﻠﺧ ﺮﺗﺮﺑ

) ﺮﺗرﻮﭘ

، 1985 ( ﺪﺷ ﻪﺘﺷﻮﻧ نﺎﺼﺼﺨﺘﻣ ياﺮﺑ

، نﺎﻴﻫﺎﮕﺸﻧاد ياﺮﺑ ﻪﻧ )

ﻲﻟﻮﻳﺎﻨﺟ و ﺮﻔﻴﻠﺷ ،3

2016 .(

ﻪﻫد رد 1980 و 1990 ﺖﺴﺟ ﻪﺑ نﺎﺼﺼﺨﺘﻣ ، و

ﻦﻳا ياﺮﺑ يراﺰﺑا يﻮﺟ ﺪﻨﺘﺧادﺮﭘ هزﻮﺣ

. ﻻو و ﻚﻣ ﻞﮔﻮﻧﻮﮔ )4

1997 ( ﺮﺑ

ﺗ ﺮﺗﻮﻴﭙﻣﺎﻛ زا هدﺎﻔﺘﺳا ﺖﻳﺰﻛﺮﻣ ﺄ

ﺪﻴﻛ ﺮﻛ ﺪﻧد . شﻼـﺗ ﺎﻬﻧآ ﺮﺑ هوﻼﻋ يﺎـﻫ

تﺎﻜـﺳﺮﭘ )5

1989 ( ﻢـﻬﻣ و ﺮـﺗ

،نآ زا درﺎـﻧﻮﺌﻟ ﺪـﻟﺎﻓ

6

نﺎﻴﻨﺑ يﺎﻫ يﺪﻨﻤﺷﻮﻫ رﻮﻀﺣ ﺮﺿﺎﺣ نﺎﻣز رد ﻲﺘﺑﺎﻗر

دﺎﻬﻧ ﺎﻨﺑ ار )

ﻦﻤﺗﻮﮔ ، ﻢﻴـﻛ ﺮﻠﻴـﺷ و ،7

2016 (.

ﻪـﺑ يﺪﻨﻤـﺷﻮﻫ ﻲـﻠﻛ رﻮـﻃ

ﻪﺑ ﻲﺘﺑﺎﻗر د رد ﻪﻛ ﻲﺗاﺮﻴﻴﻐﺗ و تﺎﻗﺎﻔﺗا ﻞﻴﻟد ﻪﻫ

يﺎﻫ 80 و 90 يدﻼﻴﻣ ﺖﺳا تروﺮﺿ ﻚﻳ ،داد خر .

ﺮﻈﻧ زا ﻞﻳﻻد ﻦﻳا زا ﻲﺧﺮﺑ

ﺮﻧﺎﻫﺎﻛ )8

1996 ( ﻊﻳﺮﺳ ﺶﻳاﺰﻓا ﺐﺴﻛ ﺖﻋﺮﺳ

،ﺪﻳﺪﺟ يﺎﺒﻗر زا ﻲﺷﺎﻧ ﻲﻧﺎﻬﺟ ﺖﺑﺎﻗر ﺶﻳاﺰﻓا ،تﺎﻋﻼﻃا ﺰﻳرﺮﺳ ،رﺎﻛو ﻪﻧﺎﻤـﺼﺧ

نآ يراﺬﮔﺮﺛا و ﻲﺳﺎﻴﺳ تاﺮﻴﻴﻐﺗ ﺖﻋﺮﺳ و دﻮﺟﻮﻣ ﺖﺑﺎﻗر نﺪﺷ ﺖﺳا

) ﻦﺳﺮﺘﭘ ،9

2017 (.

ﺺﺧﺎﺷ ﻪﻛ ﻲﻳﺎﻫ لﺎﺳ رد

ﺮـﻴﺧا يﺎـﻫ

هدوﺰﻓا يﺪﻨﻤﺷﻮﻫ ﺚﺤﺒﻣ ﻪﺑ نﺎﻘﻘﺤﻣ ﺪﻧا

لوﺪﺟ رد 1

ﻲﻣ هﺪﻫﺎﺸﻣ دﻮﺷ

.

لوﺪﺟ 1 . ﺺﺧﺎﺷ لﺎﺳ تﺎﻘﻴﻘﺤﺗ زا ﻞﺻﺎﺣ يﺎﻫ يﺪﻨﻤﺷﻮﻫ ﺚﺤﺒﻣ رد ﺮﻴﺧا يﺎﻫ

ﺺﺧﺎﺷ ﺎﻫ ﻖﻘﺤﻣ

) نﺎﻘﻘﺤﻣ (

ﻦﻴﻴﻌﺗ ﺎﻫزﺎﻴﻧ )

ﺮﻟدا و نﻮﺑ ،10

2018 ( ، ) ،زﻮﻳﻮﺳ 2015 (

ﻊﻤﺟ يروآ تﺎﻋﻼﻃا )

ﺖﺴﻳﻮﮔدا و سﺎﮔرﻮﺑ ،11

2017 ( ، ) ﻚﻣ ،ﻲﻨﺗرﺎﻛ 2017 (

و ﻪﻳﺰﺠﺗ ﻞﻴﻠﺤﺗ )

ﻦﻜﻧﺮﻓ

،12

2017 ( ، ) ﺮﻴﻠﻴﺗﻮﺑ و

13ررﺎﺷ ، 2016 ( و ) ،زﻮﻳﻮﺳ 2015 (

ﻪﺑ يﺮﻴﮔرﺎﻛ )

تدﺎﭽﻳر و جور ،14

2016 ( ، ) ارﺎﺗرﺎﻣ و ،رﺮﻛ 2017 ( و ) ﻚﻣ ،ﻲﻨﺗرﺎﻛ 2017 (

ﺖﻳﺮﻳﺪﻣ يﺪﻨﻤﺷﻮﻫ يروﺎﻨﻓ )

وﻮﺷ و ﻦﻴﻠﻛرﺎﺑ ،15

2017

فاﺪﻫا و ﺖﻳرﻮﻣﺄﻣ يﺎﻫ يﺪﻨﻤﺷﻮﻫ )

ﻦﺘﺷا و ﺴﻴﺘﺳا

16ﻲ ، 2016 ( و ) ،زﻮﻳﻮﺳ 2015 (

يﺎﻫراﺰﺑا يﺪﻨﻤﺷﻮﻫ )

رﻮﻓﺎﺑ ،17

2017 ( و ) ،ﻲﺴﻴﺘﺳا و ﻦﺘﺷا 2016

(

رﺎﺸﺘﻧا و ﻊﻳزﻮﺗ تﺎﻋﻼﻃا )

مﺎﻫاﺮﺑآ ،18

2017 ( و ) ،ﻲﺴﻴﺘﺳا و ﻦﺘﺷا 2016

( و ) نرو رد ناو و ﮓﻨﻴﻠﺳو ،19

2017 (

رﺎﺘﺧﺎﺳ يﺪﻨﻤﺷﻮﻫ )

نﺮﺒﮔﺎﻛ و

20ﺎﻳدا ، 2016 ( و ) ،ﻲﻨﺗرﺎﻜﻜﻣ 2017 (

ا رد ﻳ ﻦ ﻮﭼرﺎﭼ ،ب ﻪﺑ رﻮﻈﻨﻣ هدﺎﻣآ زﺎﺳ ي نﺎﻣزﺎﺳ هﺮﻬﺑ ياﺮﺑ

،يﺪﻨﻤﺷﻮﻫ زا يﺮﻴﮔ ﮕﻨﻫﺮﻓ دﺎﻌﺑا ﻪﺑ ﻪﺟﻮﺗ

ﻲ ﻮـﺟ و

،نﺎﻣزﺎـﺳ

رﺎﺘﺧﺎﺳ اﺮﻓ و ﻳ ﺪﻨ ﻐﺗ ،ﺐﺳﺎﻨﻣ ﻴﻴ

ﺮ زﺎﺳزﺎﺑ و ي و ﺎﻫدﻮﺒﻬﺑ ي ﻪﻧاﺪﻨﻤﺷﻮﻫ ﺖـﺳا ﻲـﻣاﺰﻟا

) و ﻮﺘﻴـﺳ

ﻲﻧﻮـﺘﻧﻮﭘ و ﻲﭼﻻوﺎـﭘ ،ﮓـﻧﻮﻟ ،21

2018 (.

1. Pinkerton 2. Porter

3. Shleifer and Jenayolly 4. McGonagle, & Vella

5. Prescott 6. Leonard Fuld

7. Goetzmann, Kim & Shiller 8. Kahaner

9. Patterson 10. Boon & Edler

11. Borrás & Edquist 12. Frenken

13. Bvtelyr and Schaerer 14. Rogge & Reichardt

15. Shaw and Barclays 16. Ashton and Stacey

17. Buffeor 18. Abraham

19. Wesseling & Van der Vooren 20. Kagburn and Adia 21. Cito, Leung Paolacci & Puntoni

(7)

ﺪﻨﻤﺷﻮﻫ ﻲﻠﺻا يﺎﻫرﻮﺘﻛﺎﻓ ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ

نﺎﻤﻫ ﺑ ﻪﻛ ﻪﻧﻮﮔ ﻴ نﺎ ﺷ ﺪ لﺪﻣ ﻲﺳرﺮﺑ ﺎﺑ يﺎﻫ

ﻪﺋارا ﺪﻨﻤﺷﻮﻫ هﺪﺷ ي

رازﺎﺑ لﺪﻣ ﻪﻠﻤﺟ زا ﺎﻴﻧد رد يﺎﻫ

دا ﻲﻟواﺮﻛ ﻮﻔﻧا ،1

ﺲﻨﻳﺰـﻴﺑ ،2

ﺖﻧدرا

3ﺞﻟﺎﻧ ﺎﺘﻳد ، ﺲﭘوﺮﻛ

،4

ﺳ ﻴ ﻢﺘﺴ ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻲﺘﻴﻨﻴﻔﻨﻳا ،5

چﺮﺴﻳر

،6

ﻦﻴﺠﻣا

7پوﺮﮔ

، كﻮﭙﺴﺑ ،8

اﻳ ﻮﻨ ﻳ

9ﻦﺸ

، ،يرﻮـﺗورﺰﺑآ

نﺎﻴﻧﺎﻣاﺮﺑﻮﺳ وDJM

ﺎﻫرﻮﺘﻛﺎﻓ ،10

ي ﺪﻨﻤﺷﻮﻫ ي جاﺮﺨﺘﺳا ﺷ ﺪ رد ﻪﻛ لوﺪﺟ 1 ﻪﺑ لﺪﻣ هاﺮﻤﻫ هﺪﻫﺎﺸﻣ ﻞﺑﺎﻗ نآ ﻪﺑ طﻮﺑﺮﻣ

ﺪﻧا .

لوﺪﺟ 2 . ﺪﻨﻤﺷﻮﻫ يﺎﻫرﻮﺘﻛﺎﻓ ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ ﻪﺑ ﺎﻬﻧآ ﻪﺑ طﻮﺑﺮﻣ لﺪﻣ هاﺮﻤﻫ

ﻒﻳدر

رﻮﺘﻛﺎﻓ رازﺎﺑ يﺪﻨﻤﺷﻮﻫ لﺪﻣ

داﻲﻟواﺮﻛ

ﺲﻨﻳﺰﻴﺑﻮﻔﻧا

ﺖﻧدراﺞﻟﺎﻧ

ﺲﭘوﺮﻛﺎﺘﻳد

يﺪﻨﻤﺷﻮﻫرازﺎﺑ

ﻲﺘﻴﻨﻴﻔﻨﻳا

ﻦﻴﺠﻣاپوﺮﮔ

كﻮﭙﺴﺑ

ﻦﺸﻳﻮﻨﻳا

DJM

نﺎﻴﻧﺎﻣاﺮﺑﻮﺳ

1 ﻪﻳﺎﻣﺮﺳ ﻦﻴﻴﻌﺗ يراﺬﮔ

ﺎﻫ

*

2 ﻢﻫ يﮋﺗاﺮﺘﺳا ﺎﺑ ﻲﻳﻮﺳ يﺎﻫ

نﻼﻛ نﺎﻣزﺎﺳ

*

3 يزﺎﺳﺪﻨﻤﻧاﻮﺗ يﺎﺘﺳار رد ﺮﻴﻴﻐﺗ نﺎﻣزﺎﺳ

*

4 ﺖﺳﺎﻴﺳ ﻦﻴﻴﻌﺗ ﺖﻤﻴﻗ يﺎﻫ

يراﺬﮔ

*

5 ﻎﻴﻠﺒﺗ ﻪﻣﺎﻧﺮﺑ ﻦﻳوﺪﺗ لﻮﺼﺤﻣ

*

6 ﻪﺴﻳﺎﻘﻣ تﺎﺼﺨﺸﻣ لﻮﺼﺤﻣ

*

7 ﺶﺨﺑ يﺪﻨﺑ رازﺎﺑ

*

8 ﺶﻴﭘ ﻲﻨﻴﺑ رازﺎﺑ

*

9 هﺎﮕﻳﺎﺟ ﺶﺠﻨﺳ ﺪﻧﺮﺑ

*

10 ناﺰﻴﻣ ﺶﺠﻨﺳ يرادﺎﻓو

*

11 رازﺎﺑ ﻪﻌﺳﻮﺗ ﻪﻣﺎﻧﺮﺑ ﻦﻳوﺪﺗ

*

12 لﻮﺼﺤﻣ ﻪﻌﺳﻮﺗ ﻪﻣﺎﻧﺮﺑ ﻦﻳوﺪﺗ

*

13 ﻫﺪﻧور ﺶﻳﺎﭘ يﺎ

يژﻮﻟﻮﻨﻜﺗ

*

14 ﻂﻴﺤﻣ ﻲﺳرﺮﺑ ﻲﻧوﺮﻴﺑ

رازﺎﺑ

*

15 ﺎﺒﻗر لﺮﺘﻨﻛ

*

16 ﻦﻴﻣﺄﺗ ﺖﻳﺮﻳﺪﻣ نﺎﮔﺪﻨﻨﻛ

*

17 ﻊﻳزﻮﺗ ﺖﻳﺮﻳﺪﻣ نﺎﮔﺪﻨﻨﻛ

*

18 نﺎﻳﺮﺘﺸﻣ درﻮﺧزﺎﺑ ﺐﺴﻛ

*

19 شور ندﺮﻛ دراﺪﻧﺎﺘﺳا ﺎﻫ

*

20 ﺮﺗﺮﺑ تﺎﻴﺑﺮﺠﺗ بﺎﺴﺘﻛا

*

21 ﺎﻫدﺮﻜﻳور ﻲﮕﭼرﺎﭙﻜﻳ زا نﺎﻨﻴﻤﻃا

*

22 شوﺮﻓ يوﺮﻴﻧ شﺰﻴﮕﻧا

*

1. Ed Crowley 2. Infobusiness Market Intelligence Model

3. Ardent Knowledge 4. DataCrops

5. Market Intelligence System 6. Infiniti Research

7. Emagine-group 8. Bespoke contacts

9. Innovation Observatory 10. Anand Subramaniam

(8)

ﻖﻴﻘﺤﺗ ﻲﻌﻣﺎﺟ رد تﺎﻴﺑدا عﻮﺿﻮﻣ ترﻮﺻ ﺖﻓﺮﮔ و ﺲﭘ زا ﻪﻌﻟﺎﻄﻣ دﺎﻨﺳا

نﻮﻧﺎـﻗ ﻞﻣﺎـﺷ ﻲﺘـﺳدﻻﺎﺑ ﻲـﺳﺎﺳا

يرﻮـﻬﻤﺟ

ﻲﻣﻼﺳا ﺪﻨﺳ ،ناﺮﻳا ﻢﺸﭼ

زاﺪﻧا ﻬﻤﺟ يرﻮ ﻲﻣﻼﺳا ناﺮﻳا رد ﻖﻓا 1404 ﻪﻣﺎﻧﺮﺑ ، ﺞﻨﭘ ﻪﻟﺎﺳ ﻢﺠﻨﭘ ﺖﺳﺎﻴﺳ ،ﻪﻌﺳﻮﺗ يﺎﻫ

ﻲﻠﻛ ﻞﺻا

44 نﻮﻧﺎﻗ ﺖﺳﺎﻴﺳ ،ﻲﺳﺎﺳا يﺎﻫ

ﻲﻏﻼﺑا مﺎﻘﻣ ﻢﻈﻌﻣ نﻮﻧﺎﻗ و يﺮﺒﻫر ﻪﺟدﻮﺑ

ﻪﻧﻻﺎﺳ

،رﻮـﺸﻛ يﺎﻫﺪـﻨﺑ ﻂﺒﺗﺮـﻣ ﺎـﺑ يﺪﻨﻤـﺷﻮﻫ

ﻲﺑﺎﻳرازﺎﺑ ﺺﺨﺸﻣ و يﺎﻫرﻮﺘﻛﺎﻓ ﻣ

ﺆ ﺮﺛ جاﺮﺨﺘﺳا ﺷ ﺪ ﺪﻧ . ﻣ ﺄ ﺑ ﺎﻫرﻮﺘﻛﺎﻓ زا يداﺪﻌﺗ ﺬﺧ ياﺮ

ﻪﻧﻮﻤﻧ لوﺪﺟ رد 3

ﻪﺋارا ﺷ ﺖﺳا هﺪ .

لوﺪﺟ 3 . يﺎﻫرﻮﺘﻛﺎﻓ ﻲﺑﺎﻳرازﺎﺑ يﺪﻨﻤﺷﻮﻫ

جﺮﺨﺘﺴﻣ زا

» ﻲﺘﺳدﻻﺎﺑ دﺎﻨﺳا يرﻮﻬﻤﺟ

ﻲﻣﻼﺳا ناﺮﻳا

«

ﺎﻫرﻮﺘﻛﺎﻓ ي ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ زا جﺮﺨﺘﺴﻣ

» ناﺮﻳا ﻲﻣﻼﺳا يرﻮﻬﻤﺟ ﻲﺳﺎﺳا نﻮﻧﺎﻗ

«

ﻒﻳدر رﻮﺘﻛﺎﻓ

ﻊﺒﻨﻣ

ﻒﻳدر رﻮﺘﻛﺎﻓ

ﻊﺒﻨﻣ

1 ﺖﻳﻮﻘﺗ حور ﻲﺳرﺮﺑ و ﻊﺒﺘﺗ و رﺎﻜﺘﺑا ﻞﺻا 3 2 ﻦﻳزاﻮﻣ ﺎﺑ ﻖﻴﺒﻄﺗ

ﻲﻣﻼﺳا ﻞﺻا 4 ﻞﺻا و 72

3 ﺖﻴﺑﺮﺗ

داﺮﻓا ﺮﻫﺎﻣ ﻞﺻا

43 4 رﻮﺸﻛ ﻊﻓﺎﻨﻣ ﻆﻔﺣ زا نﺎﻨﻴﻤﻃا

ﻞﺻا 153

» ﻢﺸﭼ ﺪﻨﺳ ﻖﻓا رد ناﺮﻳا ﻲﻣﻼﺳا يرﻮﻬﻤﺟ زاﺪﻧا

1404 «

1 ﻮﮕﻟا ﺎﺑ قﺎﺒﺘﻧا ي ﻣﻼﺳا مدﺮﻣ ﻲ د ﻳﻨ ﻲ فاﺮﮔارﺎﭘ 5 2 ﻤﻃا

ﻴ نﺎﻨ اﺮﮕﻤﻫ زا ﻲﻳ ﻣﻼﺳا ﻲ و

ﻪﻘﻄﻨﻣ ا ي فاﺮﮔارﺎﭘ

7

3 ﻘﺗ

ﻮ ﻳ ﺖ ﺣور ﻴ ﻪ رﺎﻛ و رﺎﻜﺘﺑا ﺮﻓآ ﻳﻨ ﻲ فاﺮﮔارﺎﭘ

13 4 ﺗﺄ ﻛ ﻴ ﺪ ﻟﻮﺗ ﺮﺑ ﻴ تاﺪ ﻠﺧاد ﻲ تاردﺎﺻ و فاﺮﮔارﺎﭘ 19

5 اﻳ

دﺎﺠ ﮕﻧا ﻴ هﺰ فاﺮﮔارﺎﭘ

21 6 ﺎﭘ

ﻳ ﺶ ﻨﻓ ﺎ رو ي ﺎﻫ ي ﻮﻧ فاﺮﮔارﺎﭘ

24

7 ﺎﭘ

ﻳ ﺶ ﺳ ﻂﺑاور ﻴ ﺳﺎ ﻲ فاﺮﮔارﺎﭘ

25 8 ﺎﻫرازﺎﺑ شﺮﺘﺴﮔ

ي ﺗاردﺎﺻ ﻲ فاﺮﮔارﺎﭘ

29

ﺑ ﻪﻣﺎﻧﺮ ﺞﻨﭘ ﻪﻌﺳﻮﺗ ﻢﺠﻨﭘ ﻪﻟﺎﺳ

1 ﺒﺜﺗ

ﻴ ﺖ ﻧ يرﺎﺠﺗ نﺎﺸ

هدﺎﻣ 69 2 ﺎﻫزﻮﺠﻣ ﺬﺧا

ي ﻧﻮﻧﺎﻗ ﻲ هدﺎﻣ

70

، 73 ، 101 و

109

3 ﺎﺳﺎﻨﺷ

ﻲﻳ ﺪﻣ و ﻳ ﺮ ﻳ ﺖ رﻳ ﻚﺴ هدﺎﻣ

72 4

ﺎﺳﺎﻨﺷ ﻲﻳ ﺖﺻﺮﻓ ﺎﻫ ي ﺎﻣﺮﺳ ﻳ ﻪ راﺬﮔ ي هدﺎﻣ

76

5 ﻟﻮﺗ ﺮﺑ ﺰﻛﺮﻤﺗ

ﻴ تاﺪ ﻠﺧاد ﻲ هدﺎﻣ

78 و 80

» ﺖﺳﺎﻴﺳ ﻞﺻا ﻲﻠﻛ يﺎﻫ 44

ﻲﺳﺎﺳا نﻮﻧﺎﻗ

«

1 هﺮﻬﺑ

ﺪﻨﻣ ي اﺰﻣ زا ﻳﺎ ي ﻧوﺎﻌﺗ ﻲ ﻒﻟا ﺪﻨﺑ

2 ﻮﺗ

ﻲﻧﺎﺴﻧا ﻪﻳﺎﻣﺮﺳ ﻪﻌﺳ ج ﺪﻨﺑ

ﺖﺳﺎﻴﺳ يﺮﺒﻫر ﻢﻈﻌﻣ مﺎﻘﻣ ﻲﻏﻼﺑا يرادا مﺎﻈﻧ ﻲﻠﻛ يﺎﻫ

1 شزرا ﺎﺑ قﺎﺒﻄﻧا

ﻲﻣﻼﺳا يﺎﻫ ﺪﻨﺑ

1 و 16 2 ﮔدﺎﻣآ

ﻲ ﻧﻴ وﺮ ي ﻧﺎﺴﻧا ﻲ ﺪﻨﺑ

3 ، 5 و 21

3 ﻚﺑﺎﭼ

يزﺎﺳ ﺪﻨﺑ

10

، 11

، 13 و 25 4

ﻓﺎﻔﺷ

ﻴ ﺖ ﺪﻨﺑ

18 و 20

5 رﺎﻜﺘﺑا و يروآﻮﻧ ﻪﻴﺣور زا ﺖﻳﺎﻤﺣ

ﺪﻨﺑ 26 6

ﻪﺤﻳﻻ ﺑ ﻪﺟدﻮ ﻞﻛ رﻮﺸﻛ

1 ﻌﺗ

ﻴﻴ ﻦ ﻮﻟوا ﻳ ﺖ ﺎﻫ ي ﺎﻣﺮﺳ ﻳ ﻪ راﺬﮔ ي هﺮﺼﺒﺗ

4 - ج و ب و ﻒﻟا

هﺮﺼﺒﺗ 5 - ب

ﺲﭘ زا فﺬﺣ دراﻮﻣ يﺎﻫرﻮﺘﻛﺎﻓ ﻪﺑ ﻪﺑﺎﺸﻣ ﻲﺑﺎﻳرازﺎﺑ يﺪﻨﻤﺷﻮﻫ

درﻮﻣ ﺗﺄ ﺪﻴﻛ دﺎﻨﺳا ﻲﺘﺳدﻻﺎﺑ ﻲﻣ

ﻢﻴﺳر .

ﻳ ﮕﭼرﺎﭙﻜ ﻲ ﺎﻫرﻮﺘﻛﺎﻓ ي

ﺪﻨﻤﺷﻮﻫ ي رازﺎﺑ ﻳ ﺑﺎ ﻲ هﺮﻬﺑ ﺎﺑ ﮔ ﻴ ﺮ ي ﻪﺳ لﺪﻣ زا ﮕﺧﺎﺷ

ﻲ

ﺎﺑ هﺮﻬﺑ ﮔ ﻴ ﺮ ي ﺮﻈﻧ زا ﻬﭼ رﺎ زا ﻦﺗ وردﻮﺧ ﺖﻌﻨﺻ نﺎﮔﺮﺒﺧ ي

اﻳ ناﺮ ﺮﻈﻧ و ﺶﺷ زا ﻦﺗ ﺗﺎﺳا ﻴ ﺪ هﺎﮕﺸﻧاد

، ﻪﺑ ا رﻮـﻈﻨﻣ ﻳ دﺎـﺠ ﻪـﺸﻘﻧ

ﻨﻫذ ﻲ ا رد ﻳ ﻦ ﻘﺤﺗ ﻴ ﻖ و يﺎﺘﺳار رد ﻫدرﺎﺘﺧﺎﺳ

ﻲ ﺪﻨﻤﺷﻮﻫ ﻞﻣاﻮﻋ ﻪﺑ ي

رازﺎﺑ ﻳ ﺑﺎ ﻲ ﻣﻮﻬﻔﻣ لﺪﻣ رد ﻲ

، ﻠﺤﺗ راﺰﺑا زا ﻴﻠ

ﻲ ﻪﺳ ﮕﺧﺎﺷ ﻲ

ﻣ ﻦﺴﺣ ﻪﻛ ﻴ

ﺋازﺮ ﻲ ﻧﺎﺠﻧﺮﻫا ﻲ اﺮﺑ ي ﻧﺎﻣزﺎﺳ ﻞﺋﺎﺴﻣ ﺖﺧﺎﻨﺷ ﻲ

ﺣاﺮﻃ ﻲ

،ﺖﺳا هدﺮﻛ ا

هدﺎﻔﺘﺳ ﺷ ﺪ . ﺮﺑ اﻳ ﻦ ﺎﻫرﻮﺘﻛﺎﻓ سﺎﺳا ي

لﺪﻣ

ﻪﺳ لﺪﻣ ﺐﻟﺎﻗ رد ﮕﺧﺎﺷ

ﻲ رﺎﺘﺧﺎﺳ ﻪﺧﺎﺷ ﻪﺳ رد نآ دﺎﻌﺑا ﻪﻛ ي

، اﻮﺘﺤﻣ ﻲﻳ ﻣز و ﻴ ﻪـﻨ ا ي ﺰﻛﺮﻣ ﺎـﺑ ـﻳ ﺖ

» ﺪﻨﻤـﺷﻮﻫ ي رازﺎﺑ ـﻳ ﺑﺎ ﻲ

«

هﺪﺷ ﻂﺒﺗﺮﻣ ﺳﺮﺗ ،ﺪﻧا

ﻴ ﻢ ﺪﺷ .