Brand Image and Purchase Decision
THE EFFECT OF GREEN MARKETING ON BRAND IMAGE AND PURCHASE DECISION (Study on Consumer of Starbucks Café Ubud, Gianyar Bali)
... (Sutisna and Pawitra, 2001; 83). Brand image also plays an important role in the development of a brand because the brand image closely related to the reputation and ...
8
THE INFLUENCE OF BRAND IMAGE, PERCEIVED QUALITY AND COUNTRY OF ORIGIN TOWARD CONSUMER PURCHASE DECISION OF SMARTPHONE PRODUCT IN MANADO | Nelwan | JURNAL BERKALA ILMIAH EFISIENSI 13184 26319 1 SM
... the brand image, perceive quality and the country of origin of the ...of brand image, perceived quality and country of origin toward consumer purchase decision of ...
9
Pengaruh Brand Image terhadap Purchase Decision pada Produk Iphone.
... merek brand image berkontribusi terhadap pengambilan keputusan pembelian Produk Iphone, pada para mahasiswa di Universitas Kristen Maranatha, kota ...antara Brand Image terhadap Keputusan ...
23
ANALYSIS OF INFLUENCE BRAND TRUST AND BRAND IMAGE TOWARDS PURCHASE DECISION THE PRIVATE LABEL PRODUCT AND THEIR IMPACT ON BRAND LOYALTY
... before. Brand of the distribution channel has tried to struggle gaining the ...positive image of its brand retail and there will be such a great opportunity to gain a private label ...
19
INTRODUCTION The Effect of Brand Image, Product Quality and Price Toward Purchase Decision (Emprical Study on Consumer Cv.Rown Division in Surakarta).
... era and free trade cause business competition growing ...strategy and resource to survive and thrive in doing ...creative and innovative products to meet the demand of customers ...buying ...
7
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE TOWARD PURCHASE DECISION The Effect of Brand Image, Product Quality and Price Toward Purchase Decision (Emprical Study on Consumer Cv.Rown Division in Surakarta).
... me and always supported me Wury Ferdiana, and dear best friend (Agung, Khoirul, Tendy, Nunky, Saskia, Verly, Niky, Enggar) thanks always accompany the ups and downs, giving spirit, taught me many ...
13
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE TOWARD PURCHASE DECISION The Effect of Brand Image, Product Quality and Price Toward Purchase Decision (Emprical Study on Consumer Cv.Rown Division in Surakarta).
... unlimited and tight where there are lots of brands from a variety of manufacturers, product qualities and the variety of the offered prices, research development is chosen Rown Division as the focus of the ...
13
EFFECT OF PRICE, QUALITY PRODUCTS AND BRAND IMAGE PURCHASE DECISIONS GETUK PISANG "SARI MADU" KEDIRI
... (purchase decision), yaitu tahap dalam proses pengambilan keputusan pembeli dimana konsumen benar-benar membeli produk, dan (5) Perilaku Pasca Pembelian (postpurchase behaviour), yaitu yahap dalam proses ...
14
ANALYZING THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON CONSUMER BUYING DECISION OF LOW COST GREEN CAR (CASE STUDY OF: ASTRA TOYOTA AGYA AT MANADO) | Lalujan | JURNAL BERKALA ILMIAH EFISIENSI 13713 27377 1 SM
... Dawn and Sun-Jin (2009) the results is brand image strongly influences Korean consumer’s product evaluation of aesthetics, performance, brand and technical prestige, purchase ...
11
THE EFFECT OF SOCIAL COMMERCE CONSTRUCT AND BRAND IMAGE ON CONSUMER TRUST AND PURCHASE INTENTION
... process and thinking process that emerging any perceived feeling against particular ...a brand or how large consumers the possibility to switch from one brand to another ...(2005) purchase ...
13
ANALISIS PENGARUH STORE IMAGE DAN ANALISIS PENGARUH STORE IMAGE DAN SERVICE QUALITY TERHADAP BRAND IMAGE DAN PURCHASE INTENTION SMARTPHONE SONY XPERIA.
... Store Image terhadap purchase ...pengaruh Brand Image secara langsung terhadap purchase intention maupun secara tidak langsung melalui perceived risk dan price ...terhadap Brand ...
19
A COMPARATIVE STUDY OF CONSUMER PURCHASE DECISION BETWEEN CONSUMER OF TOYOTA VIOS AND HONDA CITY | Zakawerus | JURNAL BERKALA ILMIAH EFISIENSI 13988 27905 1 SM
... housing and so ...in purchase decision between Toyota Vios and Honda City based on Brand Loyalty, Safety, Features, and ...Vios and Honda City in ...Vios and 25 ...
10
BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD.
... rate and the bias ...(2000) and Steenkamp et ...errors, and many missing ...measurement and it meant each variable was measured by only one ...
15
this file 1295 5236 1 PB
... attentions and marketing is a must thing to ...reputation, brand image and purchase intentions in Indonesia and ...reputation, brand image and ...
7
this PDF file THE INFLUENCE OF BRAND AWARENESS AND PRODUCT ATTRIBUTE TOWARD PURCHASE DECISION (Study on the Undergraduate Students of Science Faculty of 2014 Batch as Samsung Smartphone Consumers and Users Customer) | Anwar | Jurnal Administrasi Bisnis 1
... understand and explain the partial influences of brand awareness toward purchase decision, to understand and explain the partial influence of product attribute toward purchase ...
8
ANALISA PENGARUH MARKET ORIENTATION TERHADAP PURCAHASE INTENTION DENGAN BRAND IMAGE DAN BRAND PERFORMANCE SEBAGAI VARIABEL INTERVENING PADA PT VISTA INTERNATIONAL CORPORATION | Limanto | Jurnal Strategi Pemasaran 3466 6536 1 SM
... Nilai path coefficient yang dimiliki oleh brand image adalah 0,465. Nilai ini menunjukkan adanya pengaruh antara brand image dan brand performance. Layanan yang diberikan oleh Vista ...
14
EFEK MODERASI BRAND KNOWLEDGE DALAM PENINGKATAN PURCHASE BEHAVIOUR MELALUI BRAND CREDIBILITY, DAN SELF-IMAGE CONGRUENCE - Unissula Repository
... self image congruence have a significant positive effect on the brand ...Self image congruence and brand credibility has a significant positive effect on purchase ...behavior. ...
14
REFERENCES The Effect of Celebrity Endorsement Towards Purchase Intention With Attitude Towards Advertisement as Mediation.
... B., and Patel, ...Celebrity and Non – Celebrity Endorsement in Television Commercials For Fast Moving Consumer Goods”, Global Business and Economics Research Journal, ...
4
I Gusti Agung Ngurah Rai Semadi
... Nugraha, F.A.A.N.S., and Andriani, K. (2015). Pengaruh Word of Mouth Terhadap Keputusan Pembelian dan Kepuasan Konsumen (Studi pada Konsumen Kober Mie Setan jalan Simpang Soekarno-Hatta nomor 1-2 Malang), Jurnal ...
7
Peran Brand Image Memedia Kredibilitas Celebrity Endorser Terhadap Purchase Intention.
... of brand image in mediating the celebrity endorser credibility on purchase intention in cosmetic products Etude House in ...incidental and purposive sampling using PLS analyis (Partial Least ...
27