Tifp chi khoa hgc TrUdng Dgi hgc Quy Nhdn • Sd4, Tgp VU ndm 2013
GIAI PHAP PHAT TRIEN DU LICH MICE T^I THANH P H 6 QUY NHOfN
NGUYEN DLfC HOANG"
I. M 6 DAU
Du lich Id mdt nganh dang phdt trien hidn nay, phan ldn cac quoc gia Iren the gidi deu la'y nd lam ngdnh mui nhon dd' phdt trien, ddng chii S Id loai hinh du lich MICE. Gid tri thu dffdc tff thi trffdng du lich MICE trdn loan thd'gidi hang nam khoang 300 ti USD va ed md'i quan he vdi eae ITnh vffc kinh td' khae tao ra tri gid gan 5.490 ti USD, chie'm hdn 10% GDP the' gidi. Quy Nhdn, mot thanh phd' bien xinh dep hiin hda, khi nhac dd'n du lich d Quy Nhdn, chae chan nhieu ngffdi se nhac den du lich bid'n.
Cac bai bien d day deu rd't gan trung tdm thanh phd', giao thdng ra't thuan tidn, chinh dieu do cung Id dieu kidn giiip cdc bai bien d Quy Nhdn ludn cd lffdng khdch tham quan rd't ldn. Quy Nhdn dang Iffng bffdc nang ca'p va dau Iff ed sd ha tang va nhflng canh dep dat chudn. Nhin chung dianh phd' Quy Nhdn hpi du tiem nang eung nhff cd hdi de phdt trien loai hinh du lich MICE, nhffng hidn nay viee phdt trien loai hinh nay eung cdn nhieu han ehe vd chffa xffng lam. Nha lam ehinh sdch nhan tha'y rang day Id mpi loai hinh du lich thu dffdc gid tri kinh Id' cao, song lam the ndo de khai thac td'l nd Iai khdng de dang. Du lich MICE ed yeu eau dac thu ve cd sd ha tang, he thd'ng cdc dich vu di kem cung nhff ede dieh vu khde nhff: an uong, vui chdi, mua sam,... Mdt sd' nffdc tren ihd^ gidi da khai thdc rat tot nganh nay va thu ve gid tri kinh te ldn chang han nhff: Singapore, Thai Lan, Malaysia,... Dd'i vdi Quy Nhdn, du lieh MICE cdn Id loai hinh khd mdi me, vi thd' xac dinh yd'u to' va tim giai phdp phat trien MICE cung cdn nhieu han che. Chdng han hidn nay thanh pho' chffa ed mot ed quan chuydn trach vd mdt td chffc chuydn nghiep ve MICE, chffa cd dpi ngu nguon nhan Iffc ed du tiinh dp chuydn mdn ve loai hinh nay hay chffa cd dii khu dn udng, mua sam, vui chdi,... dat tieu chuan qud'c te. Trong nhffng ndm tdi, nd'u nhff nhffng khd khdn trdn dffdc cai thien sdm, thi trien vpng thu hilt khdch MICE de'n Quy Nhdn se rd't khd quan. Phat trien du lieh MICE la can ihi^t va ed y nghla dd'i vdi phdt trien ngdnh du lich thdnh pho, vi vdy tde gia tap trung nghidn cffu: "Giai phap phat tri^n du l|ch M I C E thanh pho Quy Nhcfti".
2. LY THUYET VA KINH NGHIEM LIEN QUAN DU LICH MICE MICE Id thudt ngff vid't tdt eua nhffng chff sau: M : Meetings (eac cupc hpi hpp);
I: Incentives (du lieh khich Id, khen thffdng); C: Conventions/Congresses/ Conferences (hdi thao, hdi nghi); E: Events/Exhibitions (sff kien, trid'n lam). Cd the xae dinh loai hinh du lich MICE chinh la sff kd't hdp hai hda giffa cdc ye'u Id' ca'u thanh vd eae dich
NGUYEN B t ? c HO A N G *
vu du lich dem lai sit hffng khdi, tham gia cia du khich, thdng qua phong cich giao tiep vdi nha td chffc tour du lich.
2.1. ca'u true cua mdt ngitnh du Ijch MICE
Khdch h4ng/ngii£>i tieu dUng.
- H i ^ hoi, do4n th^; C6ng ty, t6 chiic kinh doanh, - Cic th chiic IhuOc linh vvc c6ng.
CAc \6 chiic tnmg gian
X
- Cong ty chuyen tim dja ili^ni t^ chiic h$i th^o; C6ng ty
"nghe nhin" trong to chiic h$i thiio; D^i 1^- du Iich chuyfin ve cdc ho?t dpng Idien thuong.
- Cong ty quin 1^ t?i di^m den; C6ng ty lii hinh; Nh^ to chiic hpi chp, triln lam.
X
Nhi cung cap
- Cac diem d^n; Cic ncri hpi hpp.
- Cac CO so luru tru; Cong ty v ^ chuyen.
- Cac dich vv phy trp.
Hinh 1. Cdu true cua mdt ngdnh du lich MICE 2.2. Dac did'm v^ lo^i hinh MICE
MICE dffdc xem la san pha'm du lich tdng hdp eua nhffng sdn pha'm du lieh ddn le kd't hdp vdi sff to ehffc vd ha tang cd sd nhd't dinh. Du lich MICE ddi hoi tinh chuyen nghiep va dnh ndng dpng rat cao, vi day Id loai hinh du lich dac biet vdi doi tffdng du khach la cdc cdng ly, cdc tdp dodn ldn, cdc doanh nhan thanh dat tff ede ndi trdn the gidi eung nhff trong nffdc. Viec to ehffc ddi hoi nha't thie't phai cd phdng hpp cd sffc chffa ldn, day du cdc trang thie't bi hpi nghi, hpi thdo dat Ueu ehuan quo'c td' nhff he thd'ng am Ihanh, thdng tin hen lac, phidn dich,... Mdt sff kidn thupc MICE phdi dffdc chuan bi tff 6-12 ihdng vdi tffng chi tiet nho nha't. Iff vide chuan hi logo, tai lieu cho dd'n chffdng trinh, am thanh, dnh sdng, san kha'u, ddi phdng, td chffc di lai, an u^ng,...
Dd la chffake dd'n nhffng tinh hud'ng ba't traced the xay ra nhff ket xe, chay nd, khung bd',... Cdc dodn khach MICE thffdng rd'l ddng (vai tram khach) va ddc bidt mffc chi tidu cao hdn khach di tour binh thffdng (do Ban To chffc cac hpi nghi qud'c te' bao gid cung ddt phdng cho khach d khdch san 4-5 sao, dich vu cao, tour sau hpi nghi phai thiet kd' chuyen biel Iheo yeu cau,...). MICE hien la loai hinh du lich mang lai ngudn thu ra't ldn cho nganh du lich d cdc nffdc.
2.3. Dac diem ve khach MICE
Khach MICE da sd la ede nhdn vdt cd thdnh tich, cd vi tri ti-ong cac td chffc. Hp Id nhffng ngffdi dffdc mdi, dffdc nhffng nhd td chffc quan tam mot each chu ddo.
GIAI PHAP PHAT TRIEN DU LICH MICE
Khdch MICE Id nhffng khdch sff dung nhffng dieh vu cao cdp vd cd nhffng yeu cau mang tinh da dang, bao gdm yeu cdu cd Idi ich kinh td' cua td ehffc Ian Idi ich hffdng thu cd nhdn. Ydu edu ve ldi ich hffdng thu cd nhdn Id yeu cau dffdc gia tdng kien thffc, kinh nghidm sd'ng thong qua vide khdm phd nhffng net dde tnftig ve con ngffdi, phong edch sd'ng, each Iam viee, phong lue lap qudn, cdc mdn ddc sdn eiia dia phffdng. Day Id yeu cau dffdc trai qua nhflng cam xiic mdi la tai nhffng dia hinh, phong canh thien nhidn rieng bidt cua diem de'n va dffdc sdn sdc phuc vu chu ddo ve tdm sinh 1^ sau nhflng ehuye'n di met mdi. Cd th^ phdn nhdm khdch thj Irffdng MICE Iam 2 nhdm: npi dia vd qud'c Id'. Cd the nhdn dinh mot edeh ldng qudt nhff sau: thi trffdng MICE npi dia se la thi tiiTdng ma ndi xud't phdt cdc yeu cau la tff cdc cdng ty, tru sd dat tai Viet Nam, va ndi quyd't dinh va thffc hidn tff hinh thffc, tinh chd^l cua sff kidn va thanh toan eho loan bd sff kidn Id cdc cdng ly, tru sd tai Viet Nam. Thdnh phan tham gia vdo cdc cudc hpi hpp, sff kien da so' la ngffdi Viet Nam, cd the ed mdt sd ngffdi nffdc ngoai nhffng chi la thieu sd. Thi trffdng MICE qudc Id' se la thi trffdng ma ndi xud't phdt la eac cdng ty, tru sd lai nffdc ngoai, td't ca cac yeu eau, quyd't dinh ve hinh thffc dich vu, chd't lffdng dd'n gia ca, thanh todn,... diu do cdng ty tai nudc ngoai quyet dinh va ihffc hidn.
2.4. Cac yd'u td'tao sit thanh cong cua du lich MICE
Tinh de tiep cdn, dia diem td ehffc cdc cudc hdi nghi phai gdn cae sdn bay qud'c Id', cd nhieu ehuye'n bay di cdc nffdc tren Ihd' gidi: (1) Tinh chuydn nghiep; (2) Dia di^m va tidn nghi (cdc khach san dffdc ehpn cdng gan dia diem td ehffc hdi nghi cdng tdt); (3) Mffc dp tin tffdng; (4) Tinh da dang eae loai hinh du lich.
2.5. Nhffng bai hpc rut ra
Thff nhd't, dd' phat irien mdt nganh cu the thi phdi cd cd quan quan Iy chuyen ffach, hau hd't cac qudc gia khai thdc thi trffdng ndy deu cd mdt cd quan hay td chffc xuc tid'n du lieh MICE nhff mpt sd qud'c gia da thanh Idp: Japan Congress and Convention Bureau, Singapore Convention Bureau, Malaysia Covention Bureau, HongKong Convention and Incentive Travel Bureau, Shanghai Convention Bureau, Thailand Incentive and Convention Bureau.
Thff hai, cdc ed quan quan ly nhd nffdc ddng vai trd rat Idn trong sff thdnh bai ciing nhff sff phdt Uien cua eac dff dn dau tff vdi vide ung hd, trd giup dffa ra eae chinh sdch phu hdp. Chang han, nam 2007, Chinh phu Thai Lan dd "hd trd" 50% gid tour cho mdi du khach. Vdi hdn 14,5 trieu du khdch thi day qua Id mot eon sd khdng id.
Nhiftig la mdt dieu Thdi Lan khdng he lo vi ede dich vu mua sdm, vui chdi,... se bu dap lai khoan thieu hut ndy. Thdm vdo dd la vide dn dinh, sdp xd'p Iai ti-at Iff xd hpi, ve sinh mdi trffdng, nhdm xdy dffng mot moi trffdng xd hpi, mdi tirffdng du lich thdng thodng, an todn va than thien.
Thff ba, du lich MICE la loai hinh du lich ddi hoi phdi cd mpi he thdng cd sd vdi chat, ky thuat hidn dai. Vi the chung ta can phai cd mot he thd'ng khdch san 4-5 sao
NGUYEN BlJC HOANG*
vdi c i c trang thie't hi hOi nghi, hpi t h i o dat chuan quoc t^. T h e m v i o dd la nhffng trung t i m hpi hpp dff tidu chu^n de te chffc c i c sff kidn hdi nghi, hdi thap, thin lam cd sffc chffa tff v i i nghin ngffdi trd len, mang tam vdc qu^c te. D i e bidt chung ta khdng thd' thieu dffpc l i c i c trung t i m mua sim, khu vui chdi g i i i tri,... de phuc vu cho sff heu x i i cua du k h i c h MICE - du k h i c h cd sff chi tieu cao.
Thff tff, khich h i n g cffa MICE thffdng l i nhttng cdng ty, t i p d o i n da qudc gia, nhffng td chffc qud'c td' ldn tren the gidi nen can phai cd nhffng n h i td chffc chuyen nghiep (Profession Convention Organizer) dffng ra d a m nhiem de cho vide td chffc c i c sff kidn MICE dffdc thinh cdng.
Thff n i m , cd quan n h i nffdc quan Ij MICE dffdc thie't ke mdt c i c h khpa hpc v i dieu h i n h td't se l i "chia k h d a " che sff t h i n h cdng cua n g i n h du lich dia phffdng.
"Tdng cue du lich Singapore" bao gom nhieu phdng ban v i moi phdng ban vffa cd nhffng nhiem vu rieng, vffa cd nhffng ho trd cho t o i n n g i n h du lich.
Thff siu, chung ta nen dau tff mdt c i c h ddng bd va chuyen sau, dau tff manh de khai t h i c nhffng the' manh cua minh, qua dd tap nen mdt "diem tffa" thuc day sif phat trien cua t o i n nginh du lich chff khdng nen d i n trai dan de'n k e m hieu qua.
Thff b i y , x i y dffng dffdc cho minh mdt hinh anh d i e biet an tffdng de q u i n g b i rpng khap chp du khach mpi ndi bie't. Chinh vi the viec xay dffng hinh i n h la ri't can thie't va them v i o dd l i sff hen ket vdi cic trung tam MICE ndi tieng de hpc hdi kinh nghiem cua nhffng chuyen gia, ddng thdi thdng qua dd cd the gidi thidu Viet Nam.
3. G l d l THIEU S d LLfdC VE THANH PHO QUY N H d N HO T R d PHAT TRIEN DU LICH MICE
Thanh phd' Quy Nhdn n^m ve phia Ddng Nam tinh Binh Dinh, thudc vung Duyen hai Nam Trung bp, Viet Nam. T h i n h phd dffdc bien bao bpc d hffdng Ddng, Tay giap huyen V i n Canh, Bac g i i p huyen Tuy Phffdc v i Phu C i t - tinh Binh Dinh, Nam giap huyen Sdng Cau - tinh Phu Yen, cd dien tich 285,49 km-, vdi bd bie'n d i i 42 km, thanh phd' l i dd thi loai I trffc thudc tinh cua Viet Nam v i l i trung lam kinh te', chinh tri, v i n hda, khoa hpc ky thuat v i du lich cua tinh Binh Dinh. Quy Nhdn cd 21 ddn vi hinh chinh gom 16 phffdng, 5 xa (trong dd cd 3 x i ban d i o , 01 xa dao v i I xa vung nffi), toan thanh phd' cd 152 khu vffc dan cff, didn (hong dd cd 19 thdn). Tren dia ban thinh p h d c d khu kinh te Nhdn Hdi, rpng hdn 12.000 ha, nam phia Ddng B a c t h i n h phd, tten b i n d i o Phffdng Mai (gdm c i c p h i n khu chffc n i n g nhff khu phi thud' quan, khu thue quan, khu cdng nghiep, khu cang bie'n nffdc sau, khu dd dii, khu du lich); cac khu cdng nghiep: Phff T i i , Long My cung vdi c i c cum cdng nghiep: Nhdn Binh, Quang Trung, cum Bdi Thi Xuan va khu dich vu h i u can nghe c i , . . . Xui't khau la thd' m a n h cda kinh te thinh phd vdi c i c mat h i n g chu Iffc: dd gd tinh che, c i c mat h i n g ndng-lam-thuy sin, khoing sin, d i granite va h i n g u e u dung,...
GIAI PHAP PHAT TRI^N DU LICH MICE
Cdc luyen dffdng du lich Quy Nhdn-Sdng Cau, Nhdn Hdi-Tam Quan vd dde biet la nam 2006 da khdnh thanh, dffa vdo hoat dpng cay cau Thi Nai cd chilu dai khoang 2.500 met nd'i l i l n trung tdm ihdnh phd vdi khu kinh te Nhdn Hpi va nhffng danh lam thdng canh ddc ddo nhff Ghenh Rang, Bai Ddi, Bai Xe'p, Quy Hda, Cfl Lao Xanh, Dao Yd'n, Hdn Kho, Viing Chua, Phffdng Mai, Xffdng L^, Hai Giang,... Cdc di tich lich sff vdn hda cd gid tri dffdc phan bd' rdi rdc trdn dia ban thdnh phd nhff: cdng vidn Vdn hda Thap Ddi (di lich ca'p Qudc Gia) vd ede di tich: tffdng ddi vd den thd anh hiing dan ldc Trdn Hffng Dao, Luy ed ti-dn bdn dao Phffdng Mai, dinh Cam Thffdng, chua Ong Nhieu (di tich cd'p Tinh), Hai dang Cii Lao Xanh (dffde xay dffng tff eudi TK 19);
khu du lich Ghenh Rdng, hoa vien Quang Trung, cdu Thi Nai va ede di^m du lich dpc luyen dffdng Quy Nhdn-Sdng Cau; cdc loai hinh van hda nghd thudt dpc ddo nhff: Id hdi cau ngff, hdt bpi, tudng, dan ca, bai chdi, hat ru, trd'ng Iran Tdy Sdn, vd cd truyen Binh Dinh,... nhffng dac sdn cOa que hffdng Binh Dinh: rffdu Bdu da, nem chd Huyen, banh it la gai, bdnh ti-ang,... va vdi vi tri la cffa ngo hffdng ra bie'n Ddng eua vung Tdy Nguyen, Nam Ldo, Ddng Bae Campuehia Uii thdnh phd Quy Nhdn cd nhieu tiem nang de phdt trien kinh td' du lich.
4. GIAI PHAP PHAT TRIEN DU LICH MICE THANH PHO QUY N H d N 4.1. Giai phap thu hiit von d i u tff
Quy Nhdn dang trdn da phdt trien, song song bdn canh vide phdt trid'n, thi mot sd edng trinh da xud'ng cap, khdng cdn ha'p dan du khach. Ben canh dd, viec ed nhflng khu vui chdi, giai tri hay cdc khu dich vu cao ed'p nham phue vu cho loai hinh MICE cdn It. Chinh vi thd can phai ed ngudn vd'n de dau tff, cung nhff phdt tridn ndi day ngdy cdng tot hdn, nhi^u khu vui chdi, giai tri hdn. Thu hiit vd'n dau tff vao thdnh phd Quy Nhdn ndn chu trpng mdt so'giai phdp: (1) Ve mat tai chinh: c I n c o m O t s d ffu dai cho c a c cdng ty t h a m gia v a o lo^i hinh ndy nhff: giam hodc mien thud' trong Ihdi gian ddu hoat ddng eua dff dn. Bdn canh dd, trong vide xdy dffng ddi vdi eac nguydn vat lieu phdi nhdp tff nffdc ngodi cung can phai cd nhflng khung thue ffu dai nhat dinh, de eho loai hinh dau tff dang nay cd dieu kidn phdt Irien vd ed nhieu nhd dau tff ti-png diem. (2) Ve giai phdng mdt bang cho cae dff an dau tff, day la va'nde nan giai cffa cdc dff an, do gid'y phep cung chi cd thdi ban trong vai ndm, vi the chinh quyen can ed chinh sdch nhdm ddm b a o cho vide giai phdng mat bang each nhanh ehdng hdn. Bidn phdp ed the nhde de'n d day la ehinh quyen nen mmh bach trong giai phdng mat bang. (3) Ngodi nhffng chinh sdch nhff vay, cung can cd phffdng tidn nham dffa nhffng chinh sach dd de'n tay nhd dau tff, thdng qua cac hoat ddng dia phffdng tiep thi. Thdng qua cdc chinh sdch, ngdy hdi dau tff, du lich MICE tai thanh p h d s e cd nhieu cd hdi d^ phat trid'n, cd thdm nhieu ngudn vd'n, nhieu cdng trinh phue vu cho loai hinh nay.
NOiryfeNBtfC HOANG- 4.2. Li6n k6't phit trien thj trffdng MICE
Cic cdng ty du lich cffng nhff sd ban nginh tinh can cd nhffng chinh sich lien ket phit tridn MICE 6 khu vffc trong nffdc vi ngoii nffdc: (I) Trong nffdc, dieu diu tidn cin tien hinh li lidn ket giffa cic khu viTe dang kinh doanh MICE vi cd the chia lim ba khu vffc li miln Bic, mien Trung vi mien Nam. Sir lidn ket nay the hien qua vipc luin chuydn cic sif kipn MICE d^n tffng khu vffc. Khi MICE dffdc thffc hidn d khu vffc niy thi ngay lip tffc nen cd sff gidi thieu cung nhff nhttng chinh sach thu hut, chie't kha'u thich hpp de cd the cd sff luin chuyen sang khu vtfc khic vio dpi sau. Nhff di ndi MICE li hinh thffc du lich ket hdp nen viec phit tridn du lich MICE cung cd the lien ket vdi cic loai hinh du lich khic de phit trien vi lim phong phu them cho sin pham du lich. Ching han viec lien ket du lich MICE vdi du lich sinh thii, khi cic cdng ty cd cic chid'n Iffdc td chffc khen thffdng hay khich le nhin vien, thi viec len ke' hoach cho mdt chuydn du lich sinh thii diy hip dan, bd ich la mpt y kid'n tuyet vdi, hay viec cung cd the lien kdt vdi du lich khim phi vin hda hay du lich ve ngudn,... (2) Ngoii nffdc, viec td chffc cic sff kien MICE, nhi't li hpi nghi khich hing hay hpp mat toin cdng ty, li nhffng chinh sich thffdng kj' cua cic cdng ty va tip doin da qud'c gia. Mdi lan td chffc, cic cdng ty thffdng thay ddi dia diem vi di chuyen tff qudc gia nay sang qud'c gia khic de phuc vu nhu ciu du lich cda nhttng ngffdi tham dff.
Thanh phd cung cin tao mdt hang Web rieng ve du lich MICE, trong dd dffa ra diy du cic thdng tin can thie't cho khich hing ve vin hda, di't nffdc, con ngffdi thinh phd cung nhff nhffng cd sd lffu tru, nhffng ndi giai tti,.. dip ffng nhu ciu can tim hieu cffa du khich. Viec dffa ra nhffng chffdng trinh khuye'n mii hay chffdng tiinh le hdi die sac ciia thinh phd dffdc td chffc hang nim kdm vdi nhffng chie't khi'u, giim gia khi tham gia se lim ting tinh hi'p dan cho viec kinh doanh, phit ttien MICE.
Viec khai thic vi phit ttidn MICE, can mdt sff dau tff, cam ke't vi dinh hffdng mang tinh chien Iffpc xua't phit tff tdng cue du lich, sd du lich cic tinh, cic cdng ty du lich Iff hanh, khich san, resort, dia didm tham quan,... Ddng thdi, viec phd'i hdp vdi cic cdng ty td chffc stf kien, cic cdng ty tff vi'n chien Iffpc marketing,... se tao sffc manh toin dien de vach ra nhffng bffdc di chidn Iffdc diuc day phit hien MICE. Cin cd sff quan tim cua cic cap chinh quyen ttong nffdc va dia phffdng ttong viec thilc hien chien Iffdc phit trien MICE. Md'i quan he ngoai giao tdt ttong viec dim phin lidn kdt cung cd ldi gitta cic khu vffc ttong va ngoii nffdc, he thd'ng ket ndi va cip nhat thdng tin mdt cic chuin xac, kip thdi nhanh chdng giffa cic cd sd kinh doanh, td chffc MICE.
Sff lien ket niy ddi hdi phai cd sff hpp tic tdt cffa cic cd sd lffu ttti, cac cdng ty Iff hinh cung nhff cic dich vu khic dd sff lien ket thdng sudt trong qua ttinh boat ddng.
GIAI PHAP PHATTRIEN DU LjCH MICE
4.3. Thanh I$p x3y diftig mOt cd quan chuydn ve hOi nghi, hOi thao tgi thanh ph6' Quy Nhtfn (Convention and Visitor Bureau: CVB)
Ddnh gia vi the' vd lam rd hdn ve nhffng thdng diep cung nhff hinh dnh du lich thdnh phd' Quy Nhdn, tid'n hdnh dieu tra thdm dd, khuyd'n khich vd mdi cdc doanh nghiep vd hidp hdi to chffc hpi nghi, hdi thdo vd khen thffdng. Phd'i hdp vdi cdc ddn vi khde td ehffc cae boat dOng xffc tid'n qudng bd hoat ddng du lich MICE tai thdnh phd Quy Nhdn nhff: hpi chd, roadshow,... D ^ ra cdc tuyen tham quan du lich, cdc dich vu bo sung vd chu^n bi ede hoat ddng dien ra trffdc va sau cdc cuOc hdi nghi, hdi thdo.
Nghidn cffu, thd'ng ke vd xay dffng he thd'ng cd sd dff lidu vd cdc dd'i lffdng khdch hdng tiem ndng, khdch hang thdn thid't,... Qudn 1^ trang thong tin didn tff ve du lich MICE cda thanh phd Quy Nhdn dd kip thdi cung cd'p nhffng thdng tin mdi nhd't ve boat dpng du lieh nay tai thdnh phd.
4.4. Xdy dgTng trung tdm vdn hoa im thffc qud'c te'tai Quy Nhffn
Tai Quy Nhdn hidn nay cae khu vui chdi cung nhff dn udng cao cap vdn edn thie'u thdn khd nhieu. Giai phdp Id mang lai eho Quy Nhdn mpt trung tdm a m thffc rffng bien phong phu tff cdc nffdc tren the' gidi, ddng thdi cung la cd hpi hpc hdi, giao lffu van hda thdng qua cdc le hpi dffdc td chffc tai ddy. Khdch du lich khi de'n Quy Nhdn khong ehi di mdt nffdc Viet Nam tai Quy Nhdn, nhffng dffdc kham pha nhieu tinh hoa am thffc cua nhieu qudc gia khde nhau trdn the' gidi, tai mdt ndi thdng qua vdn hda a'm thffc vd Id hpi.
Quy Nhdn se ed them mpt khu vui chdi, gidi tri vd cd the Id ndi hpe hdi van hda hd^p dan. Chi dd'n vdi mdt khu trung tam, nhiflig du khdch dd dffdc di de'n nhieu qud'c gia khde nhau, thdng qua am thffe vd Id hdi d mdi qud'c gia du khdch cd the hieu them ve vdn hda eac nffdc. Mdt cdch nhin, cdch cam nhdn thdng qua van hda am Ihffc.
Doanh thu ed dffdc tff trung tdm se giiip cho thdnh pho ed dffde ngudn thu on dinh.
4.5. Giai phap phat tri^n san ph^m m6i
De ed the tao dn tffdng cho khdch va thu hut dffde khdch du lich quay trd lai thi sdn phd'm ddc thu ddng vai trd ra't quan trpng. Dd'y manh phdt tiien tiii ffffdng du lieh MICE bin vffng, thu hiit dffde nhilu khdch du lich MICE thi san pham phdi ludn ludn ha'p dan, dpc ddo, mdi me. Theo thd'ng ke cua tdng cue du lieh Viet Nam thi cd khoang 80%
khdch du lich den Viet Nam mpt lan rdi khdng quay trd Iai vi ngdnh du lieh chffa ed sdn pham mdi vd dpe dao. Nham nang cao sffc ha'p dan cua diem dd'n, thu hut nhieu du khdch dd'n Quy Nhdn, cdn tridn khai mot so chffdng trinh xdy dffng san pham mdi nhff sau: (I) Ld hdi "Am thffc mien bien"; (2) Tuan Id thdi trang bien; (3) Tuan Id the' thao;
(4) Cupc thi "An tffdng Festival bidn"; (5) Tao ra nhieu nhu eau giai tii. Hoan tiiidn san ph^m du lieh mdi giup Quy Nhdn cd dffdc nhffng san pham du lich phong phii vd da dang cd the ddp ffng nhu cau ngay cang eao eua khdch du lich MICE.
NGUYEN BtfC HOANG- 4.6. Dao t^o va phit tridn ngudn nhin li^c
Hien nay, tinh hinh chung cia ci nffdc khdng chi rieng d Quy Nhdn, tinh trang ngudn nhin Iffc thieu vi ye'u phuc vu ttong nginh du lich, die biet la du lich MICE.
Ngudn nhin Iffc du lich di ye'u vi die bipt li ngudn nhan Iffc chuySn nghidp cho viec thinh lip cic ttung tam xffc tien hdi nghi, hdi thio vi uien lim cing thidu. Do dd Quy Nhdn nen chu trpng thiet lip dip tao ngudn nhin life nhSim dip ffng dffdc nhu ciu phuc vu khich MICE phit tridn bdn vffng cho thinh phd, Uitdc mat ttong giai doan tff nim 2013-2020 xin dd xuat hffdng giai quyet nhff sau: (1) Dip tap tai che; (2) Dio tao d nffdc ngoii. Dpi ngff nhan vien dffpc dio tao tdt se giup cho chi't lffdng dich vu tdt hdn, tao dffdc uy tin cung nhff dem lai sir hii ldng cho khach hang. Phat trien thffdng hieu Qui Nhdn vdi khich hing vi cic nhi td chffc sir kien tim cd qud'c gia vi qudc td.
5. KET LUAN
Thinh phd Quy Nhdn cd diy du cic tiem ning cin thiet di phit tridn loai hinh du hch MICE. Ben canh dd, trong tinh hinh ma^t dn dinh dien ra hing ngiy tten the gidi, thanh phd Quy Nhdn trd thinh diem ddn cua khich du lich MICE ttong nffdc va tten the gidi vdi ldi the li mpt diem de'n an tpin va thin thien. Micdu di rated gang nhffng bii hip nay vln khdng thd ttinh khdi nhffng han che, tdi hy vpng bii bio cd the dinh gii mpt cich tffdng dd'i chlnh xic nhttng tiem ning san cd de tff dd bffdc dau dffa ra nhttng dinh hffdng phit trien loai hinh du lich MICE tai Uiinh phd Quy Nhdn.
Nghien cffu cd thd ddng gdp mdt phan nhd giup thinh phd Quy Nhdn ttd thinh mdt ttong nhflng ttung tam du lich MICE ttong nffdc, tai khu vffc Chiu A-Thii Binh Dffdng ttong tffdng lai.
TAI LIEU THAM KHAO
[1] Tai lieu hdi thao. Tap trung Ichai thdc thi trudng MICE: pliuang phdp va ky thuat Idnh doanh, (2002).
[2] Hoing Van Chau, Lang nghe du lich Viet Nam, Nxb Thd'ng ke, (2007).
[3] Nguyen Van Dinh, Gido trinh kinh te du lich, (tai b i n lan thff nhat), Nxb Dai hoc kinh te qudc dan, (2009).
[4J Dinh Tmng Kien, Mot so vdn de ve du lich Viet Nam, (in lan diff hai), Nxb Dai hoc qud'c gia Ha Ndi, (2006).
GIAI PHAP PHAT TRIEN DU LICH MICE
SOLUTIONS FOR DEVELOPING MICE TOURISM IN QUY NHON CITY Nguyen Due Hoang As a coastal city in Central Vietnam, Qui Nhon has potentials and opportunities to develop MICE tourism, but at present there are still some limitations in the development of this type of tourism. Il is undeniable that this is a lype of tourism with high economic value;
however, h is not easy to exploh it because MICE tourism needs particular requirements for development. Therefore, it is necessary to carry out a study on long-term strategic solutions to improve the business effectiveness and competitiveness in the field of MICE tourism in the trend of global economic integration, attracting domestic tourists and gradually peneUrating the world market.
'Sd Ngoai vu Tinh Binh Dinh
Ngay nhan bai: 27/3/2013; Ngay nhSn dang: 28/6/2013.
