KUESIONER PENELITIAN

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KUESIONER PENELITIAN

Pengaruh Iklan Tarif Hemat Simpati Terhadap Keputusan Pembelian Kartu Simpati Pada Mahasiswa Departemen Manajemen Fakultas Ekonomi USU

Untuk mengetahui seberapa besar tarif hemat Simpati mempengaruhi keputusan pelanggan kartu Simpati, maka dibutuhkan pendapat dari responden untuk melengkapi penelitian ini.

Untuk itu saya mengharapkan kesediaan waktu anda untuk mengisi kuesioner sesuai dengan penilaian yang anda miliki. Dan atas kesediaannya saya ucapkan terima kasih.

I. Identitas Responden

Nama :

Jenis Kelamin :

Umur :

Stambuk :

II. Petunjuk Pengisian

Pilihlah jawaban dengan memberi tanda check (v) pada salah satu jawaban yang paling sesuai menurut anda sekalian. Penilaian dapat dilakukan berdasarkan skala berikut:

Jawaban Sangat Tidak Setuju (STS) = 1 Jawaban Tidak Setuju (TS) = 2 Jawaban Ragu-Ragu (RG) = 3

Jawaban Setuju (S) = 4

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Jawaban Sangat Setuju (SS) = 5 III. Variabel Iklan Tarif Hemat Simpati

No. Variabel Tarif Hemat Simpati STS TS RG S SS

1. Bahasa Iklan Televisi menunjukkan bentuk yang menarik dan komunikatif

2. Narasi Iklan tarif hemat simpati mudah dimengerti

3.

Iklan Tarif Hemat Simpati menarik perhatian konsumen untuk membeli dan menggunakannya.

4. Logo Iklan tarif hemat simpati menggambarkan bentuk yang menarik

5. Gaya iklan tarif hemat simpati pada Televisi menarik dan dapat dimengerti

IV. Variabel Keputusan Pembelian Kartu Simpati

No. Variabel Keputusan Pembelian

Kartu Simpati STS TS RG S SS

1.

Murahnya penggunaan talktime pada kartu simpati membuat anda tertarik menggunakannya

2. Kartu simpati mudah dijangkau dari segi harga

3. Teman – teman saya menggunakan

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kartu simpati

4. Simpati merupakan salah satu produk merek terkenal

5. Simpati mudah di dapat diberbagai tempat.

Atas waktu dan kerjasama yang diberikan, peneliti mengucapkan :

“ TERIMA KASIH”

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Regression

Variables Entered/Removed(b)

Model Variables Entered Variables Removed Method

1 Iklan(a) . Enter

a All requested variables entered.

b Dependent Variable: Keputusan

Model Summary(b)

Model R R Square

Adjusted R Square

Std. Error of the Estimate

Durbin- Watson

1 .723(a) .523 .518 2.000 2.093

a Predictors: (Constant), Iklan b Dependent Variable: Keputusan

ANOVA(b)

Mode

l

Sum of

Squares df

Mean

Square F Sig.

1 Regressio

n 412.126 1 412.126 103.077 .000(a)

Residual 375.833 94 3.998

Total 787.958 95

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a Predictors: (Constant), Iklan b Dependent Variable: Keputusan

Coefficients(a)

Mode

l

Unstandardized Coefficients

Standardized

Coefficients t Sig.

B

Std.

Error Beta 1 (Constant

) 4.281 1.511 2.834 .006

Iklan .818 .081 .723 10.153 .000

a Dependent Variable: Keputusan

Residuals Statistics(a)

Minimu m

Maximu

m Mean

Std.

Deviation N

Predicted Value 13.28 23.10 19.48 2.083 96

Residual -4.829 4.899 .000 1.989 96

Std. Predicted

Value -2.975 1.739 .000 1.000 96

Std. Residual -2.415 2.450 .000 .995 96

a Dependent Variable: Keputusan

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Charts

Regression Standardized Residual

3 2

1 0

-1 -2

-3

Frequency

20

15

10

5

0

Histogram

Dependent Variable: Keputusan

Mean =-1.95E-16 Std. Dev. =0.995

N =96

Observed Cum Prob

1.0 0.8 0.6 0.4 0.2 0.0

Expected Cum Prob

1.0

0.8

0.6

0.4

0.2

0.0

Normal P-P Plot of Regression Standardized Residual

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Regression Standardized Predicted Value

2 1

0 -1

-2 -3

Regression Standardized Residual

3

2

1

0

-1

-2

-3

Scatterplot

Frequencies

Statistics

Iklan Keputusan

N Valid 96 96

Missing 0 0

Mean 18.57 19.48

Median 19.00 20.00

Mode 18 20

Std. Deviation 2.545 2.880

Variance 6.479 8.294

Range 12 14

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Minimum 11 11

Maximum 23 25

NPar Tests

One-Sample Kolmogorov-Smirnov Test

Keputusa n

N 96 96

Normal

Parameters(a,b)

Mean 18.57 19.48

Std. Deviation 2.545 2.880 Most Extreme

Differences

Absolute .119 .111

Positive .079 .074

Negative -.119 -.111

Kolmogorov-Smirnov Z 1.169 1.088

Asymp. Sig. (2-tailed) .130 .188

a Test distribution is Normal.

b Calculated from data.

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Reliability

Scale: ALL VARIABLES

Reliability Statistics Cronbach's

Alpha N of Items

.679 14

Item Statistics

Mean Std. Deviation N

VAR00001 4.0400 .75485 50

VAR00002 4.0200 .82040 50

VAR00003 3.7800 .73651 50

VAR00004 3.6200 .85452 50

VAR00005 3.7400 .96489 50

VAR00006 3.8200 .84973 50

VAR00007 3.6400 .87505 50

VAR00008 3.7800 .73651 50

VAR00009 3.4200 1.14446 50

VAR00010 3.7800 .88733 50

VAR00011 4.0200 1.05926 50

VAR00012 3.7200 .94847 50

VAR00013 4.2800 .78350 50

Case Processing Summary

N %

Cases Valid 50 100.0

Excluded^a 0 .0

Total 50 100.0

a. Listwise deletion based on all variables in the procedure.

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Item Statistics

Mean Std. Deviation N

VAR00001 4.0400 .75485 50

VAR00002 4.0200 .82040 50

VAR00003 3.7800 .73651 50

VAR00004 3.6200 .85452 50

VAR00005 3.7400 .96489 50

VAR00006 3.8200 .84973 50

VAR00007 3.6400 .87505 50

VAR00008 3.7800 .73651 50

VAR00009 3.4200 1.14446 50

VAR00010 3.7800 .88733 50

VAR00011 4.0200 1.05926 50

VAR00012 3.7200 .94847 50

VAR00013 4.2800 .78350 50

VAR00014 4.4800 .50467 50

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item- Total Correlation

Cronbach's Alpha if Item

Deleted

VAR00001 50.1000 24.990 .361 .654

VAR00002 50.1200 24.638 .365 .653

VAR00003 50.3600 23.745 .557 .631

VAR00004 50.5200 23.602 .476 .637

VAR00005 50.4000 22.653 .512 .627

VAR00006 50.3200 26.059 .174 .678

VAR00007 50.5000 25.724 .202 .675

VAR00008 50.3600 26.602 .150 .679

VAR00009 50.7200 23.553 .308 .662

VAR00010 50.3600 24.970 .285 .664

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VAR00012 50.4200 24.861 .297 .667

VAR00013 49.8600 25.837 .290 .670

VAR00014 49.6600 26.147 .365 .660

Scale Statistics

Mean Variance Std. Deviation N of Items

54.1400 28.286 5.31847 14

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LAMPIRAN TABULASI KUESIONER UNTUK ANALISIS REGRESI SEDERHANA

NO

X Y

X Y 1 2 3 4 5 6 7 8 9 10

1 5 5 5 2 4 2 4 4 4 5

_{21 23}

2 4 4 2 4 4 4 2 4 4 4

_{18 21}

3 4 4 1 4 4 4 2 4 4 3

_{16 17}

4 5 4 2 4 4 4 2 4 4 4

_{17 16}

5 3 2 4 5 2 3 2 4 5 5

_{16 15}

6 4 4 4 4 4 4 3 4 4 4

_{20 19}

7 3 4 4 4 4 5 4 4 4 4

_{19 21}

8 5 5 4 5 4 4 4 4 5 5

_{23 22}

9 4 4 3 4 4 4 3 4 4 5

19 20 10 4 4 4 5 4 5 4 4 5 5

_{21 23}

11 4 3 4 2 5 2 4 5 2 5

_{18 19}

12 3 2 3 4 3 3 2 3 4 4

15 18 13 3 4 3 4 4 3 4 4 4 5

18 16 14 4 3 3 4 4 4 2 4 4 4

18 20 15 5 4 4 3 3 2 5 3 4 4

19 15 16 4 4 3 3 4 5 5 3 5 5

18 23 17 4 3 4 4 4 3 4 4 5 5

19 22

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18 4 4 4 4 5 4 4 3 4 4

_{21 19}

19 4 4 3 3 4 4 2 4 4 4

_{18 20}

20 4 2 3 4 3 2 2 5 5 5

_{16 19}

21 2 4 3 4 4 2 4 3 5 5

_{14 17}

22 4 3 4 3 3 5 4 3 3 3

_{15 18}

23 5 4 3 3 3 3 4 3 3 3

_{18 20}

24 4 4 3 2 2 2 3 4 5 5

_{16 19}

25 4 5 2 1 1 2 4 4 5 4

_{17 19}

26 5 4 5 5 5 4 4 5 5 5

_{23 25}

27 4 4 4 4 4 4 4 4 4 4

_{20 21}

28 4 4 4 4 4 2 2 4 4 4

_{20 16}

29 2 4 2 3 2 2 3 3 5 5

_{13 15}

30 1 2 3 3 2 3 2 4 4 4

_{11 12}

31 4 5 4 4 4 2 4 4 4 4

_{20 18}

32 4 4 5 4 2 4 4 4 5 5

_{20 22}

33 4 4 4 4 5 2 4 4 4 4

_{22 18}

34 5 5 4 4 5 1 4 5 5 5

_{23 24}

35 5 4 4 3 3 3 4 2 4 4

_{16 17}

36 5 5 4 3 4 2 2 2 5 5

_{20 24}

37 4 3 4 4 4 3 4 2 5 5

_{19 18}

38 3 4 3 4 2 4 4 3 3 4

_{16 18}

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39 3 3 3 3 4 3 4 3 4 4

_{17 18}

40 4 2 4 4 2 4 4 4 4 4

_{18 16}

41 4 4 3 3 4 3 4 4 4 4

_{18 19}

42 4 5 4 4 5 5 5 5 4 4

_{22 21}

43 5 4 4 4 4 3 4 4 5 4

_{21 20}

44 5 4 4 5 4 5 5 3 4 5

_{20 22}

45 5 4 4 5 4 5 5 3 4 5

_{19 20}

46 2 5 3 3 4 2 3 2 5 5

_{16 17}

47 2 3 4 1 4 3 4 2 5 5

_{18 19}

48 3 4 3 4 2 4 4 3 3 4

_{18 20}

49 3 3 3 3 4 3 4 3 4 4

_{16 19}

50 5 4 4 4 4 3 4 4 5 4

_{18 21}

51 4 2 4 4 2 4 4 4 4 4

_{20 22}

52 4 4 3 3 4 3 4 4 4 4

_{19 18}

53 4 5 4 4 5 5 5 5 4 4

_{17 15}

54 4 5 4 3 4 2 2 2 5 5

_{18 20}

55 4 5 3 3 4 2 3 5 5 5

_{17 17}

56 4 4 4 4 4 4 4 4 5 4

_{18 20}

57 4 4 5 4 5 5 4 4 4 5

_{17 17}

58 5 5 4 4 4 3 4 5 5 5

_{18 19}

59 4 5 5 4 4 5 5 4 5 5

_{22 24}

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60 4 4 3 3 4 4 4 2 4 4

_{20 21}

61 4 4 4 5 4 5 5 2 4 4

_{19 20}

62 4 4 3 3 4 4 4 3 5 5

_{20 21}

63 4 4 4 2 2 2 4 4 4 4

_{22 23}

64 4 5 4 4 5 2 2 4 5 5

_{23 22}

65 4 4 3 4 4 3 3 4 4 4

_{22 24}

66 4 4 5 4 3 5 5 3 5 5

_{18 19}

67 5 2 3 4 4 3 1 4 4 4

_{21 20}

68 4 4 4 4 5 5 4 5 5 5

_{18 21}

69 4 4 5 4 3 5 4 4 5 5

_{17 19}

70 5 4 4 4 4 4 4 4 5 5

_{22 22}

71 4 4 4 4 4 4 4 5 4 5

_{19 18}

72 4 4 4 4 5 4 4 5 5 5

_{20 23}

73 5 4 5 4 4 5 4 3 4 4

_{18 16}

74 5 5 4 3 4 5 4 4 4 3

_{22 24}

75 4 4 4 4 4 5 4 4 4 5

_{20 21}

76 4 4 4 4 4 4 4 4 4 4

_{19 22}

77 5 4 4 4 5 4 3 4 4 5

_{20 22}

78 4 4 4 2 4 4 4 4 4 4

_{21 20}

79 4 4 5 4 4 5 5 5 5 5

_{22 24}

80 3 2 5 2 3 3 3 3 3 3

_{21 20}

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81 4 4 2 3 3 3 3 4 5 5

_{20 19}

82 4 3 4 4 4 3 3 4 5 5

_{20 20}

83 4 4 3 4 4 4 4 4 4 4

_{22 22}

84 4 4 3 3 4 4 4 3 4 4

_{18 23}

85 5 4 4 3 4 2 2 2 4 4

_{21 25}

86 2 4 4 4 4 2 1 2 4 5

_{12 11}

87 4 4 5 4 4 4 4 5 4 4

_{17 14}

88 4 2 2 2 2 2 4 4 4 5

_{19 20}

89 4 3 4 2 2 4 2 4 4 4

_{19 20}

90 5 4 1 2 4 1 1 3 5 5

_{18 19}

91 4 4 4 4 4 4 4 4 4 4

_{15 13}

92 4 4 4 4 4 4 4 4 4 4

_{16 14}

93 4 4 4 4 4 4 4 4 4 4

_{21 21}

94 4 4 4 4 4 3 1 4 4 4

_{12 19}

95 4 4 4 4 5 3 3 4 3 5

_{15 18}

96 4 3 4 4 3 2 4 3 4 4

_{16 17}