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Analisis pengaruh trus in brand, relationship marketing dan customer satisfaction terhadap customer loyalty pembelian sepeda motor honda (studi kasus pada PT Asia Surya Perkasa Pangkalpinang) - Repository Universitas Bangka Belitung

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Tabulasi data dan jawaban responden terhadap

trus in brand

,

relationship

marketing

,

customer satisfaction

dan

customer loyalty

No Trus in Brand (X1) Relationship Marketing (X2)

1 2 3 4 5 6 X1.Total 1 2 3 4 5 6 7 8 X2.Total

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(3)
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317 3 3 4 3 3 3 19 3 4 3 3 3 3 3 4 26 318 3 3 3 4 3 3 19 3 5 3 3 3 4 3 3 27 319 4 3 4 4 3 5 23 4 4 2 4 4 4 5 4 31 320 3 4 3 3 4 3 20 4 4 3 3 5 4 3 3 29 321 3 4 3 3 4 3 20 4 2 3 4 3 3 3 3 25 322 4 4 3 4 4 4 23 4 5 4 4 3 4 4 3 31 323 5 4 3 4 3 3 22 3 3 3 3 3 3 3 3 24 324 4 5 5 5 4 5 28 5 5 5 4 4 5 5 5 38 325 4 5 5 4 4 4 26 4 4 5 5 4 4 4 5 35 326 4 4 4 5 4 4 25 4 4 3 4 4 4 4 4 31 327 3 4 4 3 4 4 22 3 3 3 3 4 4 4 4 28 328 3 4 3 3 4 3 20 4 4 3 3 3 4 3 3 27

No Customer Satisfaction (X3) Customer Loyalty (Y) 1 2 3 4 5 6 7 8 9 10 X3.Total 1 2 3 4 Y.Total

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Marketing Sig. (2-tailed) .000 .000 .211 .003 .002 .541 .117

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .320** .245** 1 .366** .276** .220** .112* .334** .6

Sig. (2-tailed) .000 .000 .000 .000 .000 .042 .000

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .206** .069 .366** 1 .263** .311** .315** .347** .6

Sig. (2-tailed) .000 .211 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .256** .164** .276** .263** 1 .528** .330** .332** .6

Sig. (2-tailed) .000 .003 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .312** .174** .220** .311** .528** 1 .340** .254** .6

Sig. (2-tailed) .000 .002 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .123* .034 .112* .315** .330** .340** 1 .217** .5

Sig. (2-tailed) .026 .541 .042 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

Relationship

Marketing

Pearson Correlation .189** .087 .334** .347** .332** .254** .217** 1 .6

Sig. (2-tailed) .001 .117 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

X2.Total Pearson Correlation .512** .430** .640** .624** .675** .660** .523** .604**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328

**. Correlation is significant at the 0.01 level (2-tailed).

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Correlations

Customer

Loyalty

Customer

Loyalty

Customer

Loyalty

Customer

Loyalty Y1.Total

Customer Loyalty Pearson Correlation 1 .465** .415** .248** .694**

Sig. (2-tailed) .000 .000 .000 .000

N 328 328 328 328 328

Customer Loyalty Pearson Correlation .465** 1 .600** .414** .798**

Sig. (2-tailed) .000 .000 .000 .000

N 328 328 328 328 328

Customer Loyalty Pearson Correlation .415** .600** 1 .605** .847**

Sig. (2-tailed) .000 .000 .000 .000

N 328 328 328 328 328

Customer Loyalty Pearson Correlation .248** .414** .605** 1 .742**

Sig. (2-tailed) .000 .000 .000 .000

N 328 328 328 328 328

Y1.Total Pearson Correlation .694** .798** .847** .742** 1

Sig. (2-tailed) .000 .000 .000 .000

N 328 328 328 328 328

**. Correlation is significant at the 0.01 level (2-tailed). X3.Tot

al

Pearson

Correlation .662

** .501** .662** .585** .517** .538** .415** .650** .203** .194** 1

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000 .000 .000

N 328 328 328 328 328 328 328 328 328 328 328

**. Correlation is significant at the 0.01 level (2-tailed).

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HASIL ANALISIS DATA RELIBILITAS

Scale: X1

Reliability Statistics

Cronbach's

Alpha N of Items

.735 6

Scale: X2

Reliability Statistics

Cronbach's

Alpha N of Items

.721 8

Scale: X3

Reliability Statistics

Cronbach's

Alpha N of Items

.657 10

Scale: Y

Reliability Statistics

Cronbach's

Alpha N of Items

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REGRESI LINIER BERGANDA, UJI T, UJI F, R

2

DAN UJI ASUMSI

KLASIK

Model Summaryb

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .609a .371 .365 1.913

a. Predictors: (Constant), X3.Total, X2.Total, X1.Total

b. Dependent Variable: Y1.Total

ANOVAa

Model Sum of Squares df Mean Square F Sig.

1 Regression 698.424 3 232.808 63.633 .000b

Residual 1185.381 324 3.659

Total 1883.805 327

a. Dependent Variable: Y1.Total

b. Predictors: (Constant), X3.Total, X2.Total, X1.Total

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig.

Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) 1.313 1.171 1.121 .263

X1.Total .185 .070 .224 2.639 .009 .269 3.714

X2.Total .107 .052 .160 2.071 .039 .324 3.087

X3.Total .174 .064 .266 2.707 .007 .202 4.954

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Analisis pengaruh trus in brand, relationship marketing dan customer satisfaction terhadap customer loyalty pembelian sepeda motor honda (studi kasus pada PT Asia Surya Perkasa Pangkalpinang) - Repository Universitas Bangka Belitung

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