Daftar Pustaka
Arikunto, Suharsimi. (2006).Prosedur Penelitian : Suatu Pendekatan Praktik (Revisi VI).
Jakarta : Rineka Cipta
Belch & Belch, 2004. Advertising and Promotion An Integrated Marketing Comunications Perpective.
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Sugiyono. 2010. Metode Penelitian Bisnis. Alfabeta. Bandung
Jurnal :
Low Foon-Swee, Su-Wen Lim, 2012. “Impacts Of Celebrity Endorser On Malaysian
Young Consumer : An Empirical Study In The Sport Industry” Vol. 5, No 1, July 2012, 95-114.
Radha. G, Jija. P, 2013. “Influence Of Celebrity Endorsement On The Consumer’s Purchase Decison” Vol 3, Issue 11, November 2013.
repository.unisba.ac.id
Sebayang Kata Muly, dan Simon Darman O. Siahaan, 2008. “Pengaruh Celebrity
Endorser Terhadap Keputusan Pembelian Sepeda Motor Yamaha Mio Pada Mio Automatik Club (MAC) Medan. Vol 1, Nomor 3, September 2008: 117-125”
Dr. Sinha Kumar Anhil, Afaque Mahmood, Gaurav Bisaria, 2008. “Impact Celebrities On Purchase Decision Of The Consumer”
Widodo Iwan, “Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Sepeda
Motor Merek Honda Vario”
Pustaka Online:
www.google.com wikipedia.com
