Kinhte-Xahoi
De hdng noi len n_g6i
Bii 2: Iin iiii pliip lii i
Nhieu chuyen gia cho rang, de co the thuc hien duoc muc tieu nguoi Viet dung hang Viet mpt each thanh cdng va de y tudng quan trpng nay trd thanh mpt thoi quen trong mua sam va tieu dung, thi rat can su vao cuoc dong bp, lien tuc cua ca cpng dong xa hpi, tuf co quan cdng quyen den doanh nghiep (ON) va tirng nguoi tieu dung (NTD). .
Jih OaONGTHAI
Tie'ng noi tir cac co quan, td cliurc
Thdi gian qua, Bg Cong thuong da chu dgng tuyen truyen, van dgng NTD diing hang Viet, day len phong trao ung hg DN trong nude. Bg eung dinh hudng, khuye'n cao DN san xua't hang hda hudng vao thi trudng ngi dia, coi dd la muc tieu quan trgng hang dau va lau dai, cd tac dung chia se tfch cue vdi thi trudng xua't khau, tao su hd trg, tim ldi thoat trong tieu thu san pham mdi khi hoat dgng xua't khau gap khd. Ngay tit nhirng thang dau nam, nhilu tuan ll hang Viet Nam, tuan l l khuyen mai, giam gia... da duge td ehiie rat soi dgng, thu hiit dong dao
ngudi dan tdi mua sdm d nhieu dia phuong, dac biet la tai nhiing do thi ldn. Thuc te nay mang lai CO hgi giam tai vl hang tdn dgng, ddng thdi cung giiip DN nhan ra tam quan trgng cua thi trudng ngi dia. Van dl dat ra la DN phai nhan bie't duge thi trudng c & gi de san xua't san pham dap iing nhu cau. Va'n de kiem soat thi trudng, hang lau, hang gia dang dugc Bg Cong thuang chi dao thuc hien rat quye't liet, tap trung thoa dang vao thi trudng nong thon, kich thfeh tieu dung d khu vuc nay. Bg eung phdi hgp vdi cae td ehiie, doan the de phdi hgp theo doi va kiem soat gia ea chat che nham bao ve quyin lgi NTD.
Trong nd luc nay. Mat tran To qude Viet Nam cQng ddng hanh ciing cgng dong DN, lien tuc td chiic cac su kien gap gd, lam cau ndi giiia cgng ddng DN vdi gidi tieu diing va lien kit vdi eac hiep hgi nganh hang trong td chiic, van dgng ngudi Viet diing hang Viet tren dien rgng. Ong Vo Van Quyen, Phd Vu trudng Vu Thi trudng trong nudc, Bg Cdng thuong nhan manh, DN can nam bat nhu cau cua thi trudng, thuc hien cd bai ban nhiing nghien ciixi, tham dd va tim each dap ling that td't nhiing gi NTD mong mud'n.
Gdp y de hang ngi td't hon, hoan thien hon la mdt ngi dung quan trgng dd'i vdi ehu dl uu tien diing hang Viet. Ong Dd Gia Phan, Phd Chu tieh kiem Tdng thu ky Hdi Tieu chuan va Bao ve NTD Viet Nam cho rang, lau nay, NTD bi DN Viet bd quen hoae dd'i xit khdng edng bang. San pham td't, chat lugng cao thi danh de xuat khau, cdn hang kem chat lugng, hang phe phdm, ed khuyet tat, khdng dat tieu chudn xua't khau thi de ban trong nude. Vi vay, phai la'y chuan muc cha't lugng hang hda nhu da cam ke't vdi khach hang the gidi dd san xua't hang ban eho NTD Viet Nam. Nhilu NTD cOng nhan manh, hg sSn sang uu tien
SO 45 (259) - KY 1/12,2009 • ThUB Nha NUaC 27
mua hang trong nudc, neu chat lugng va gia ca tuong duong hoac chi can gan ngang bang vdi hang tuong Ut do nude ngoai san xuat.
Ngoai ra, mdt nguyen nhan ldn khien hang Viet ma't khach la thai do ling xii cua ngudi ban hang dd'i vdi NTD chua ehu ta't, dan din su e ngai tit phfa ngudi mua. Trong khi (nguge lai) DN nude ngoai thudng lam td't khau phan phdi san pham de'n tay NTD va che do hau mai, dich vii cham sde sau khi ban hang.
Cam liet va dpng thai tiir phia doanh nghiep
Hiep hgi Det may va Hiep hdi Da giay dang nhanh ehdng trien khai viee co ca'u lai san xuat va thi trudng, nham tao ra chien luge quay lai ehinh phue thi trudng ngi dia, quyet tam md rgng hoat dgng khuyin mai eiing la de tang siic canh tranh vdi DN ngoai. Dai dien Cdng ty May Viet Tien eho biet, du don vi nay da thanh cdng trong viec san xuat, xua't khau nhilu loai san pham chat lugng cao, ed siic canh tranh trong xuat khau, nhung vin xac dinh muc tieu se quan tam thfeh dang den thi trudng trong nudc. Theo dd, DN nay se tap trung nghien culi thi hieu, nhu cau su dung cua dd'i tugng thu nhap trung binh va NTD khu vuc ndng thdn de dua ra nhiing san pham phii hgp ve
kieu dang va gia ea. Dac biet, mue tieu bao dam chat lugng vin dugc nha san xuat chii trgng tren tinh than chia se vdi NTD trong nudc.
Trong khi dd, Tdng cdng ty Thuong mai Ha Ndi va eae thanh vien cung khdn truong thue hien k l hoaeh dua hang vl ndng thdn, vdi hon 20 chuyen hang vl ban d cac huyen, nhat la khu vuc thudc Ha Tay cu de vuc day siie mua va nhu cau mua sdm cua ba con. Phdn ldn hang dugc ban ra vdi gia phai chang, lai khdng tfnh nhQng chi phi phat sinh, vi vay ke't qua cac chuye'n di diu dang khfch le, dugc NTD chap nhan. Ben canh dd, DN d TP.
Hd Chf Minh vira trai qua mdt thang khuyen mai long ghep vdi ndi dung van dgng NTD mua hang Viet da manh nha hinh thanh mdt lan sdng mdi trong ddi sd'ng thuong mai. Ha Ndi cung da trien khai thang khuyen mai thdng qua gdn 1 ngan diem ban hang giam gia, thu hut khoang 350 DN tham gia va that su trd thanh ngay hdi mua sdm tren dia ban, ddng thdi thu hiit mdt lugng khach til cac tinh lan can.
Nhin chung, cac DN diu da nhan thiic duge tam quan trgng eua thi trudng ndi trong viee nang cao doanh sd ban hang, qua dd DN ed them co hdi quang ba hinh anh, tiep thi de giir vung thi phdn, canh tranh vdi DN ngoai. Ba Biii
Hanh Thu, Phd Tdng Giam dd'c Tap doan Sai Gdn Co.op Mart nhan dinh, ne'u DN cd nhung bude dot pha trong tham nhap, tiep thi thi trudng ndi dia va biet hgp tac thi khdng h i cd ehuyen ngudi Viet quay lung vdi hang ndi.
Ngudi tieu diing sSn sang chia se Dai dien nhieu sieu thi eho bilt, mdt sd hang ndi, nhat la hang hda tieu diing thiet yeu hien nay da cd chd diing trong long NTD va thudng chiem khoang 90% trong tdng so hang bay ban. Mdt sd cita hang edn im tien danh nhiing vi trf dde dia nhat de gidi thieu va ban hang ndi, dugc ddng dao DNva NTD ung hg. Thuc te nay cho tha'y, NTD ngay cang ua chugng va danh cam tinh cho hang ngi, bdi su gdn giii, ddng nhdt vl van hda ciing nhu muc tieu, hoan canh sit dung. Vdi su chung su:c ddng Idng eua toan the xa hgi, dac biet la cua hai luc lugng eung cdu thi ehu truong uu tien tieu dung hang ndi ehdc chdn se dugc nhan rdng.
Thiet nghi, bai hgc uu tien dung hang ndi dia trong hang ehue nam qua tai cac nudc phat trien d chau A nhu Nhat Ban, Han Qud'c tren CO sd phat huy long yeu nudc va chia se tir phfa NTD den nay vdn cdn nguyen gia tri tham khao va ap dung trong hoan canh cu the d Viet Nam •
28 I Tim HSiia Sim •» sd 45 (259) - KY i/i2'2009
