KINtLie - XAJdOl
Clia truyen thong...), gidm thieu tdc dong dgt nggt cua su kiin truyen Ihdng, dnh hudng vdi thi giai kinh doanh (xu huomg tdi khai tgo bo mdy kinh doanh todn cdu, dich chuyen theo huang phuc vu sif phdt trien xd hdi, trdch nhiim xd hgi. ndng luc sdng tgo vd ddu tir tuang lai). vugt qua sir suy gidm long tin ciia gidi kinh doanh...
Mgt trinh bdy dgc biii phdn dnh quan diim kit noi todn cdu. su giao Ihoa vd todn cdu hda da dgng phuc tgp. vd xu huang tdc ddng dich chuyen qua lgi Ddng- Tdy dugc diin gid Dgng Li Nguyen Vu trinh bdy vdi diim nhdn ve su hdi hda, ndng luang cda sdng tgo cd trdch nhiim... thdng qua y niim mai "tinh than cd phi" dd duac nhiit liet hoan nghenh vd tgo sg himg khai, cdi md trong thdo ludn tgi hdi nghi.
Cdc dien gid qudc ti da bdy td sg Ung hd doi vdi cdc lugn diem cdt loi cUa "tinh thdn cd phe". Vd dng Roland Schatz dd di nghi duac sir dung nhimg ngi dung dd cho cdc dn phdm CSR Index vd Global Peace Report tai day.
Tia Sdng trich ddng nhirng phdn quan trong nhdt trong tham ludn* cua dng Dgng Le Nguyen VU — Chti tich HDQT, Tap dodn Cd phe Trung Nguyin, Viit Nam- mdt trong hai dien gla chinh a budi le trao gidi thuang thucmg nien ciia Media Tenor.n
* Xin xem todn vdn bdi tham lugn tren tiasang.com.vn ngdy 20/11.
s f l 22. NGAY 20.11.2012
Tmh hal hoa, sang tao CO trach nhiem va mot tinh than ca phe toan cau
• Dangle Nguyen Vu
T
odn thfi xa hpi loai ngudi chiing ta hifn dugc dan dat bdi 3 lyc lupng chinh Id chinh tri, kinh tfi, vd tfin giao - van hda;tuang ung vdi 3 dang thdc quyen lyc: quyin luc cimg.
quyin luc kinh te, vd quyen lire mem. Difin trinh todn cdu hfia cho dfin hifin nay da ghi nhgn sy phat trifin den cue diem ciia hai yfiu tfi kinh tfi vd chinh tri, vd nguyfin nhan dan dfin tinh bat hifu luc ciia cde no lye dfii phfi vdi cdc khung hodng todn cau ciing nam d chfi gioi tinh hoa hifn nay thuc chat vdn chi dung nhan quan chinh tri va kinh tfi, tuc la su dyng quyfin lye cung va quyen lyc kinh te dfi gidi quyfit vdn dfi md thifiu di su bfi sung, thgm chi con phdi la vai tro chii dao cua nhan quan ton gido vd hifu lyc cua cac gidi phdp quyfin lyc mfim.
Tinh hinh hifn nay vira phuc tgp, vua cap thifit dfin nfii chung ta can cfi ca 3 yeu to sau cung mot luc thay vi cfi thfi kifin tao tudn ty vd lan lupt nhu nhirng thdi ky trudc: can cfi mfit he thong ly ludn, he gid tri, va tinh than mdl cho su phdt trien; can cd nhiing dgng thue dinh chfi todn edu mdi cho vific trifin khai hf gid tri vd tinh than nfiu tren; can cfi ede sang kifin dot phd, cac du an tien phong, cdc dia ban mang tinh hinh mdu va bieu tupng cho mfi hinh phdt trifin mdi.
Ly thuyfit phdt trifin mdi chinh Id cfit loi ciia qud trinh tu duy Igi thfi gidi; trong dfi theo toi co 3 npi dung quan trong chung ta can thfing nhat: nhgn dinh quy luat vd xu hudng van dpng ciia thfi gidi hifn nay; dua ra he gia tri phdt trien mdi; xac dinh tinh thdn, dfing lye vd lue lupng nfing cfit cho sy phat trifin. Tdt ca cdc npi dung trfin cang cfit loi, cdng dan gidn cdng tfit, nfi phai cac spi chi dfi xuyen qua mpi khde bift, kfit nfii nhimg difim chung quan trpng nhat cua nhdn logi. Vdi tinh thdn dfi, chung tfii cho rang, bfii cdnh hien nay cua thfi gidi todn cdu hoa dang la giai dogn hdi hoa hda.
Day la giai dogn md su phdt trifin don phuong va da phuang cua rat nhieu ngufin lyc chinh tri, kinh tfi, xa hfii ciia thfi gidi da tao ra cho thfi gioi ndy qud nhifiu xung dot vd mdu thudn (mdu thuan giua con ngudi vdi con ngudi), tgo ra sdc fip manh me Ifin khfing gian sinh tfin ehung cua nhan loai (mau thuan giiia con ngudi va tu nhifin); difin trinh ndy cdn dupc hai hda hoa lai voi nhau de cfi thfi tifip tyc fin dinh va phdt trifin bfin virng. Nfiu khdng, vdi difin trinh bifin dpng ngay cang phde tap cua hdng logt ede khung hodng toan
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cau nhu hifn nay. chdc ehdn. todn the nhdn logi se sdiii di dfin bfin bd dift vong Vd tuong ung vdi nifim tin mdi nay, ehung ta can mpt hf gid trt iiidi tuang ung, theo dd. gid trj cot loi trung tam chinh Id tinh hai hfia vd tinh than chii dgo sfi la sdng tgo cd trdch iihicni
\c( cho ciing, ljch su ctia nhdn logi Ui Ijch su sang tgo. chinh sang tgo Idm nen sy phat trifin, Nhung neu nhu tnrdc dfiv va mpt thdi quen khong cdn thich hgp cho hifn uii la sy sang tao cu.i chiing la la sang tgo vi ldng tham,
\ i lpi ich mang tinh cue bp ciia c;i nhan, nhfim.
hay quoc gi.i: thi gid ddy. tuang dng vdi giai dogn hdi hoa hfia cua lien trlnh todn can hfia.
chung ta can djch chuyfin sang iii(ii tinh than phdt trien mdi. tinh than sdng tgo cfi trdch nhifm. Trdch nhifm dfii vdi mfii sinh chung eua nhan logi. trach nhifim doi vdi todn nhan logi phai dugc dgt trudc vd uu tifin han cic lpi ich cue bp cua nhdm, ciia qufic gia, cua tung cd nhdn. Mpt trdch nhifm todn difn tinh than trdch nhifm ngay cdng todn difin, ket nfii khfing chi ehifiu ngang ciia xa hpi lodi ngudi md efin ea ehifiu dpc. giir con ngudi vdi ddt trdi, thifin nhifin, \ii try. Nhu \ay. chung ta dang sfing trong mpt thdi ky mang tinh chuyfin ddi ljch su cua nhdn loai.
Dfing hdnh vdi tifin trinh tim ra va truyfin bd hf gia tri va tinh than phdt trifin mdi eho dien trinh hdi hfia hda thfi gidi. chung ta cdn phdi dupc tu duy lai mpt edch nghifim khac vd tnft dfi cac ly thuyfit vfi thugt ehien thdng theo tinh thdn dug'c mat Dfi Id cdc ly thuyfit ddn ddt thfi gidi hifn nay vdn nam trong trgng thdi canh tranh, gidnh doat va thang thua, tifip tyc tao ra khiing khoang khong thfi tim Ifii ra. Vt kinh Ifi vdn Id dfing dnh hudng cua cgnh tranh ty do td Adam Smith, Keynes, cho dfin Marshall; ve chinh trj cdc hpc thuyfit quyfin muu ciia Tfin Td, Clausewitz, Machiavelli, ede hpe thuyet mang tinh canh tranh vd xung dpt dfii khang vfi dia ehinh trj va y thdc hf, hpc thuyfit cgnh tranh sinh tfin Darwin, dan sfi eiia Malthus van tifip tuc la cpi rfi dfi tgo thdnh cdc phdn eye canh tranh vd de dpa ldn nhau tren trai dat Vu-0tren tat cd, chiing ta can cd niim tin rhng v&i sure sdng tgo to l&n cua lodi ngucfi kit h^p v&i su VI dgi den ky dieu cita thiin nhiin, todn the nhdn logi hodn todn co thi tgo ra mgt thi gi&i hdi hoa, on dinh vd cung phdt trien ben vung
TUtfng ilmg vdij giai doan phit tri^n b4n viimg, chiing ta cin mtfX h^ gii tri mdi tuang ilmg, theo dd, gii trj ctft loi trung tim chinh i i tinh hii hda vi tinh thin chu dao se li sing tao c6 trich nhi^m.
v<yi nhfrng l^i Ich mang thih tong h^p vd khong loqi trir nhau. Cupc chuyen d6i ljch sd kfi tren se dien ra trudc hcl o ITnh vuc ly lugn vd ly thuyfit ve dpng lyc vd mfi liinli phdt trien cho con ngudi, mpt mfi hinh dam bdo tinh hdi hfia vd ben vfl-ng.
!)c tgo ra sy chuyen dfii Ijch sir ndy, tfii cho rang co 3 tac nhdn cJimh tuong ung vdi 3 nhdm lyc lupng nong cot: Tdc nhan diiu lien chinh Id sy phat trifin ciia khoa
hpe edng nghf, trong dd dgc bift la cdng nghf thfing tm da vd dang nhanh chong hinh thanh eae mgng ludi xa hfi ket ndi toan cau. Cdn phdi dya trfin nfin tdng ndy dfi tao ra mpt mgng xa hpi tri thdc toan cdu hudng den hf gid trj mdi. Gidi truyen thfing hifn dgi vd tifin bp cd thfi dfing vai trd tifin phong va trung tdm trong sy bien dfii nay.
Tdc nhdn thu 2 Id nguy ca mang tinh huy dift dfii vdi nhdn logi tir sy bifin dfil khi hdu. Trudc ddy, ede chinh phu ddng vai trd chii dao trong difin trlnh ndy, nhung theo tfii, chinh cac nha lanh ty tdn gido va van hfia mdi co hifu lyc chinh dfi thay dfii y thuc vd hanh xd cua con ngudi ddi vdi thifin nhifin nhu mfit nfin dao due chung, •^•
mpt hf thfing cdc tin dieu mang tinh chat tfin gido vd vdn hfia. Tac nhan thd 3 Id difin trlnh phat trien cua nfin kinh ^ tfi mdi, kinh tfi xanh vd tri thuc, mpt logi hinh kinh tfi ddm bdo su phat trifin md khdng gay tdn hai dfin moi trudng sfing, cho phep gidm thifiu tfii da cac giao dieh
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bdt cdng bang cfi tinh thdng thua. Cde nhd kinh doanh cfi trach nhifm, cdc nha khoa hpc, va cpng dfing the he ngudi tifiu dung hifin dai, thong minh va cfi trach nhifin se Id ba tru cpt chinh dfi lam dieh chuyfin tde nhan cfi tinh hifu luc cao nhung cung la vo ciing klifi khan khi chuyfin dfii ndy,
Vdi nguon lue vd tdm anh hudng cua cdc quy vi d ddy, chdng ta hodn todn cd the tgo ra mpt "think tank" mdi, mfit
"difin ddn sdng tgo cfi trdch nhifim cho the gidi hdi hfia vd phdt trifin bfin viing", dfi hudng den vific hinh thanh mfit mang ludi xa hpi tri thuc toan cau cung hudng dfin gid tri sdng tao cd trach nhifm. Trudc hfit, "think tank" nay sc tap hpp cdc bp nao hdng ddu thfi gidi, ciing dua ra cdc tieu chudn danh gid mdi dya trfin bdi cdnh hdi hfia hfia va tinh than chu dgo la sdng tao cfi trdch nhifm cho cdc nhfim quyfin lyc, cde nhd Idnh dao cfi dnh hudng trfin thfi gidi; su dyng hg tang vd sy phdt trifin cua mang xa hpi todn cdu dfi kfit noi va tgo ra sy giam sdt xa hpi ddi vdi cac tieu chudn mdi; dong thdi, dfi eung chinh Id co chfi dfi tap hpp vd huy dfing ngufin luc dai ehung nhdm ho trp thyc hifn cdc sang kifin mdi. Nfiu thyc hifin dupc difiu dfi, ddy se Id sy nang cdp y nghia cua co chfi Hpi nghi cua ehung ta d ddy.
Vdi sy da dang, khac bift vfi sac tfie, tfin gido, y thuc he, trinh dp phdt trifin,... nhung lai dang la khu vuc cfi tfie dp phdt trifin cao trfin thfi gidi, dfing thdi nam d khu vuc cfi vi tri dia chinh tn hfit sdc chifin lupc trfin thfi gidi hifn nay, va quan trpng nhat la chua bj If thufic vdo di sdn cung nhu qudn tinh Ion cua mo hinh phat trien cii; Vift Nam nfii rifing vd Dfing Nam A nfii chung se la dia ban phii hpp nhat de tfi chuc difin ddn thufifng nifin ndy, vd day ciing la dia ban thich hgp nhat de thuc thi cde md hinh mdu eho ly thuyfit phdt trifin hai hda neu trfin. Mpt cpng ddng ASEAN thong nhdt trong da dang se trd thdnh difim hinh cho mfl hinh lifin ket the che quan tri todn cau mdi. Mfit Vifit Nam vdi rat nhifiu van dfi khfi khan va phuc tap ca trong qud khd ldn hifin tai nfiu xdy dyng thdnh cfing mfi hinh phdt trifin mdi thi difiu dfi efi nghia la ed thfi gidi ciing cd the lam dugc.
***
B
at cu mfit cupc bifin dfii Ion va toan dien ndo ciing dfiu dupc bat dau bang nhihig nhfim ngudi, nhimg tfi chdc, nhiing ITnh vyc cfi tinh tifin phong, dot pha tgo ra bifiu tupng va nifim tin chung. Vdi kinh nghifim va difiu kifn hoat dpng trong nganh ca phfi, chung toi thay rang cd phfi hodn todn cfi thfi dap iing dupc yfiu cau trd thanh mfit trong nhiing bifiu tugng mgnh vd tien phong cho difin trinh dich chuyfin hai hfia hda eua thfi gidi.Vdi thupc tinh tao ra tinh thuc, ndng cao khd ndng tap trung vd kich thich sy sang tao cua minh; cd phfi da va dang ddng mpt vai trd quan trpng nhu mpt ngufin nang Iugng chu dgo cho hdng loat cdc phat minh, sang kien, cdc
Ong Roland Sdiatz - ngilcFi sang lap va la Tong giam doc (CEO) Media Tenor International
MEDIA TENOR
* La tap doan truyen thfing quoc te ddpc thanh lap nam 1993 dThuySy. Hien tap doan nay co tru sd d nhieu thanh phfi ldn trfin t h ^ gidi nhu Berlin, London, New Yorit, Ostrava, Pretoria, St. Petersburg, Windhoek, and Zurich.
• La tap doan truyen thfing hang dau the gidi trong vtec ap dung nhung hoc thuyet mdi nhat ve khdo sdt, phan tich nfii dung truyen thdng (media content analysis) vao nghien cdu thj trddng va cdc chCi the kinh te-chinh tn- xa hpi - vdl kho dd lieu tren 1 trieu bdn ghi cua hau het cac hang truyen thong co anh hUdng nhat tren the gidl.
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Vdi kinh nghiem v i dl4u ki^n hoat ddng trong nginh ci phd, chung tfii th&y ring ci phd hoin toin c6 thi dap iJTng dUOc ydu ciu trd thinh m^t trong nhdng bl£u tuong manh v i tidn phong cho didn trlnh djch chuydn hii h6a hfia cua thd gidi.
cupc each mgng quan trpng cua lodi ngudi Iron mpi ITnh vyc eiia ddi ^finy ma khfing mpt logi thyc pham ndo co ihc sdnh bang. Cii phe chlnh Id nang lugng cho sdng tgo ciia qud khd vd hifn iai, trong tuang lai ndng lyc sdng tao ndy lgi ngay cang trd nfin cdn ihicl vd song cfin doi vdi chiing la.
Ngdy nay. ed phe ngay cang dfing vai trfi quan trpng kfit nfii nhdn logi, kC-t nfii cdc qufic gia, cdc nen van hda vd van minh, kfit noi cdc td chuc xuyen qudc gia. Hifn tgi trfin thfi gidi dang cfi trfin 2.5 ty ngudi diing cd phfi khfing phan bift mfii tdc, gidi tinh, tdn gido, ddn tpc, qudc gia, y thuc hf chinh trj,.. Trong tap ngudi dfi dd quy tu hdu hfit thupc giai tang sang tgo, tdng ldp cfi dnh hudng vd gidi tinh hoa cua mpi qudc gia, dan tpc. Ddy cfi thfi coi id mfit lyc lugng gdn nhu sin cd vd cd dp Ifirn cfing nhu tdm dnh hudng vupt qua bdt cu mpt cgng dfing nao hifn co trfin thfi gidi. Ngdnh cd phfi Id mpt ngdnh cfi gia tri irao dfii hdng hfia ca bdn chi ddng thu 2 sau ddu tda, cd kha nang lifin ket va kfit noi cac qufic gia vdi nhau, trd thdnh mpt hinh mdu lien kfit todn cdu theo mfi hinh kinh tfi bfin vung ciia mpt hf sinh thdi cdn bang.
Chiing ta cfi thfi nhin ra vifin cdnh vfi mpt cpng ddng ea phfi todn cdu, bao gdm nhung ngudi sdnh cd phfi, ciing sang tgo ed trdch nhifm, ciing thanh cfing bfin viing trong mpt thfi gidi phdt trifin hdi hda.
Qud trinh chuyfin dfii dpng lyc phdt trifin ciia thfi gidi Id mpt diln trinh chuyfin ddi khfing hfi dfi ddng; nhung tfii tin rang khi doan kfit ciing nhau, vdi tinh than sdng tao cfi trach nhifm, cimg sdc manh eua truyfin thong, khong gi la khong tha.
Xin chuc cho dpng lye sang tgo co trach nhifim toan difin luon cfi trong moi chung ta, chiic cho ai ai cung cd dupc ea phfi ngon moi ngdy! n
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.i iifiii; lUrni! Iicii ho \uc cua sir ph.i s.ui. Judi Mf Linh dao \ddiu d.'il ^ii.i Sieve .lobs. ,\pplo da tro ill,mil LOW! t\ gia In nhdt the gun. Vaj .lobs d;i lam each nao de thuc hicn difiu ii.i\ ' \ e u cac doanh nhan dang di tim cho niinli Un giai bai toan \ c plurong ihirc iiuri de phdt irieii thuang liiOu. ho cfi the hoc hoi nhirng bi quycl dfii nidi sang tao a u Sle\e lobs. C1:0 eiia .Apple - nguoi d.i liLme Finamial Time bau ehpn la nli.iii \.ii eua nam 2010Hi (.|u\et diiu lien eu,i Sle\e Jobs la l.im nliirni: gi ma minh ihicii Khfing dudi mui Uin ong ehu cua hang Apple noi vfii eae nhan \ ien "'Con nguai. nfiu biei dam me. CO the bicn doi ea Ihe giai theo ehifiu lunriig loi i.\c\> hon "" Vdi phuang cham so iiiol do. Sieve .lobs da eong hien ca su HLilnep de lam \ lec on\i tliieli nhat Id iao i.i iiiiCniL; ihaiili qua doi plui. Su dam nie neu diroe \cm la iilneii lieu eho qua ten lua. llii liim iiliin sc limli lurotiii eho qua len lua nay nham iningdieh. Bi quyciniiy eua Steve Jobs cho thdy mfit su lliat' Hai con nguin ciing nhin thay mot sy \at nhir nhau. nhung nhan thue cfi the khac nhau liua tren nhung tam nhin khdc nhau.
Nfiu ban cfin nhd. nam 1997, khi Bill Ciates ndi "Cd" vdi Adobe Flash. Ste\e Jobs da quyfit duih noi "Klioiie". Jobs ehua bao gifi' "het ham hue vd cam ghet"
32 JmScnyg s d 2 2 . N G A Y 20 11 2013
