HOI THAO CONQ NGHE NO MiN GIAM THIEU TAC DONG OEN MOI TRUDNG VA TAN THU TAI NGUYEN KHOANG SAN
CNM
THI TRUIDNG CUNG QNG VA sir DUNG VAT LIEU NO
CONG NGHIEP KHU VUC NAM 8 0 - HIEN TRANG VA PHAT TRIEN
KS. TRAN KHAC HUNG
Cong ty Cong nghiep Hoa chat mo Nam Bg
1. Tong quan v l thj tru'd'ng cung i^ng va SLP dung vat lieu no cong nghiep khu vuc Nam Bo
Thj trudng eung ung va su dung vat lieu n l cdng nghiep khu vyc Nam Bp bao g l m 19 tinh, thanh (6 tinh Miln Ddng Nam Bp va 13 tinh Miln Tay Nam Bp), ed 8/19 tinh, thanh su dung vat lieu nd cdng nghiep (VLN CN) trong cac hoat dpng khai thac md, xay dung cac cdng trinh giao thdng, thuy dien.
Miln Ddng Nam Bd cd 5/6 finh su dung VLN CN trong cac hoat dpng khai thac md da xay dyng. San lugng cung ung va n l min djch vu tap trung chu y l u d 3 tinh D i n g Nai, Binh Duang va Ba Rja-Vung Tau, chilm 70 % san lugng. Cd 2 tinh su dung VLN CN khai thac da vdi phue vu nha may xi mang la tinh Tay Ninh (Xi mang Fico-Tay Ninh) va tinh Binh Phudc (Md da vdi Ta Thilt-Xi mang Ha Tien).
Miln Tay Nam Bp cd 3/13 tinh su dung VLN CN la eae tinh: Kien Giang, An Giang va Ca Mau. San lugng cung ung, su dung VLN CN chu y l u tap trung tai tinh Kien Giang phuc vu khai thac da vdi eho cac nha may xi mang Holcim, Ha Tien II, Ha Tien-Kien Giang va Ha Tien-Kien Luang; tinh An Giang su dung VLN CN trong khai thac da xay dyng, tinh Ca Mau su dung VLN CN trong hoat dpng huln luyen Qule phdng.
Thj trudng tieu thu VLN CN khu vuc Nam Bd cd thuan Igi la n l m trong tCr giac kinh t l trpng dilm, bao g l m Thanh p h i H i Chi Minh-Ding Nai-Binh Duang va Ba Rja-Vung Tau. Day la tu giac kinh t l nang ddng cd t i c dp tang trudng GDP cao han binh quan ca nudc. Khu vuc tip giac kinh t l nay cd khoang 50 khu cdng nghiep dang hoat dpng, md rdng va xay dyng mdi; ha t i n g giao thdng, xay dyng dang trong giai doan triln khai thi cdng nen e l n mpt lugng Idn da xay dyng keo theo nhu c l u su dung VLN CN trong 5 nam tdi tang trudng. Dy bao mCre dp tang trydng cung ung VLN CN giai doan 2010-2015 tang trudng khoang tu 5-7 %.
Tuy nhien cung cd khd khan la:
•:• Dja ban hoat ddng tuang d i i rdng: 8 tinh su dung VLN CN nhung cung dp van chuyin trai dai khIp Nam Bp, mpt s l khach hang nhd le n l m rai rac g i n bien gidi Campuchia viec cung ung gap nhilu khd khan.
<• Cac cum md ludn cd xu hudng djch ehuyin ra xa eac thanh p h i , cae khu cdng nghiep: nhu cum md tai Bien Hda-Ding Nai se ddng eCfa vao nam 2010, cum md DT An-Binh Duang se ddng cua vao nam 2013. Do dd cung dp van chuyin se cd xu hudng tang len, thdi gian giao mdi Id hang keo dai han.
Tdm lai, thj trudng tieu thu VLNCN va khoan n l min dich vu khu vyc Nam Bd giai doan 2010-2015 va cac nam tilp theo I n djnh va phat triln. Dy bao san lugng tieu thu VLN CN giai doan nam 2010- 2015 tang trudng binh quan trong khoang 5+7 %.
Theo kinh nghiem cua cac nudc trong khu vyc cd mpt s l diiu kien tuang ding Viet Nam nhu Thai Lan, Malaisia...thi t i c dp tang trudng VLXD phai tang g i p ddi t i c dp trang trudng GDP mdi dap ung dugc vat lieu xay dyng ha ting. Tren ca sd dd, dy bao giai doan 2010-2015 lugng vat lieu n l dugc su dung trong cdng nghiep khai thac md vat lieu xay dyng khu viic Nam Bd tang trudng tu 7 % d i n 10%/nam.
2. Chiln lu'O'c phat triln thj tru'd'ng cung u'ng va SLP dung VLN CN cua Cong ty Cong nghiep Hda chit Md Nam Bo
2.1. Diem manh
• Cd mang ludi 4 Cum kho cd sue chua 690 t i n thulc n l nen cd t h i thda man nhu c l u cua khach hang v l san lugng cung ung d mpi thdi dilm va thdi gian c l p hang kjp thdi.
<' Phan xudng san xuit ANFO cd cdng suit 6.000 tIn/nam chu dpng nguln cung eho khach hang. San phim ddng gdi ANFO da dang (dudng kinh bao gdi O80, O90 cd: 1 Idp PE, 2 Idp PP va PE, vo nhya HOPE va vd nhya PVC) dap ung t i t nhu c l u sy dung cua khach hang. Ca c l u thulc n l ANFO/ t i n g lygng thulc n l tieu thu nang ty 18 % nam 1999 len 45 % nam 2009.
CONG NGHIEP MO SO 4 - 2 0 1 0
CNM
HOI THAO CONG NGHE NO MIN GIAM THIEU TAC DONG DEN MOI TRUfiNG VA TAN THU TAI NGUYEN KHUANU SAW• Vj tri cac cum kho d 3 khu vyc cdng nghiep khai thac vat lieu xay dyng Idn la Ba Rja-Vung Tau, D i n g Nai va Binh Duang nen dap ung nhu c l u cua khach hang nhanh chdng, thuan tien, kjp thdi.
• Cd lye lugng can bd, cdng nhan khoan n l min du SLPC dap ung nhu c l u khoan n l min djch vu d thdi d i l m hien nay va nhung nam tdi.
• Cd m i i quan he t i t vdi cac ca quan quan ly tai cac dja phuang cd s u dung VLN CN, cd m i i quan he truyln t h i n g t i t dep vdi cac ban hang Idn. D i i vdi cac khach hang nhd le Cdng ty Hda c h i t Md Nam Bp dap Crng thda man cac nhu c l u vdi c h i t lugng t i t , chua d l xay ra phan h i i khdng t i t v l c h i t lugng djch vu cua khach hang.
• Chung ta dang cd nhung Igi t h i Idn v l thj p h i n , c i n phai quylt tam giu vung va phat triln md rpng quy md thj p h i n cung Crng va dac biet la khoan n l min djch vu, trpn gdi.
• Su quan tam ho trg cua Lanh dao c l p tren, sy tao d i i u kien thuan Igi cua cac Ca quan chuc nang.
2.2. Diem yeu
• Chi phi van hanh doanh nghiep Idn. Ap luc thu hdi cdng ng cao: S l du ng khach hang t h i p , thdi gian cho khach hang ng n g l n .
<• Bao bi hang hda do van ehuyin b i n g dudng thuy, qua nhilu cdng doan van chuyin d i n tdi chit lugng bao bi ddi luc bj kem.
2.3. Cahgi
"> D i u tu mdi day ehuyin san x u i t ANFO cd cdng s u i t Idn d l dap Crng t i t nhu c l u khach hang, da dang hda cac san p h i m ddng gdi dac biet la san phim su dung trong mdi trudng nudc. D i n g thdi md rdng SLPC chCra kho nguyen lieu d l dap iing yeu c l u san xuit.
• Quylt tam giu vung va nang cao thj p h i n , tang cudng d rpng quy md cung ung VLN d i i vdi t i t ca cac d i i tugng khach hang (Idn, nhd) va d mpi dja ban. Rieng n l min djch vu va n l min trpn gdi phai dat 90 % thj p h i n trd len.
• Md rpng cac cum kho VLN CN g i n eac cum cdng nghiep khai thac md VLXD mdi, nhlm nang cao chit lugng phuc vu khach hang, giam chi phi gia thanh cung ung va n l min djch vu.
• Hgp tac lien doanh vdi cac dan vj cd thilt bj thi cdng cdng trinh n g l m , cung Crng thulc n l va n l min thi cdng h i m n h l m hpc hdi kinh nghiem thi cdng, t i l n tdi cd t h i tham gia d i u t h i u fhi cdng cac cdng trinh n g l m .
2.4. Thach thuc
<* Nguy CO danh m i t thj phin do d i i thu ludn cd chieu giam gia ban, cho khach hang ng tiln va
tang thai han ng nhlm canh tranh vdi chung ta v l thj phin cung Crng.
_ •:• Doi thu canh tranh md rdng mang ludi kho d l canh tranh v l chit lugng cung ung.
• Khoan n l min dich vu: d i i thu canh tranh chuIn bj cac nguln lye: Nhan luc, thilt bj d l canh tranh thj phin khoan n l min. Mpt s l doanh nghiep khac b i t d i u gia nhap, tham gia thj trudng khoan n l min dich vu.
• Chung ta chua chu dpng dugc nguln nguyen lieu nitrat amdn (100 % phai nhap khiu tu nude ngoai) nen cdng tac san xuit ANFO ddi luc bj dpng. Chua ca gidi hda dugc cdng doan bao goi ANFO dang thdi nen cdn t i n nhilu nhan lye eho cdng doan nay, nang suit chua dat nhu mong muln nhit la nhung thdi dilm nhu c l u tang eao vao eac dip trudc va sau cac ngay l i .
• v l cdng tac an toan, VLN CN la hang hoa dac biet ed nguy ca m i t an toan cao do dd cong tac bao quan, van chuyin, su dung eln duge trang bj d l y du phuang tien va bao hp lao dpng; ngudi lao dpng eln tuyet d i i tuan thu QCVN 02:2008/BCT va thudng xuyen cap nhat kiln thue mdi v l ATLD d i n g thdi ung dung eac tiln bo KHKT d l nang cao muc an toan trong tung cong doan san xuit.
3. Xu hipo-ng phat t r i l n phat t r i l n thj tru'd'ng cung U'ng va SLP dung VLN trong khai thac mo VLXD giai doan 2010-2015
Theo nhan djnh cua mpt s l chuyen gia kinh te nam 2009 cupc suy thoai kinh f l toan c l u da cham day d mpt s l Qule gia va vung lanh t h i . O Viet Nam nhd cd gdi kich c l u cua Chinh phu, tic do tang trudng GDP nam 2009 dat 5,8 %. Theo dy bao cua cac t l chuc qudc t l , nam 2010 GDP cua Viet Nam se dat 7 %.
Trong b l i canh dd, GDP cua cac tinh khu vuetu' giac kinh t l Miln Ddng Nam Bp ludn cao han mue trung binh cua ca nudc. Giai doan 2010-2015 khu vyc nay se budc sang mpt chu ky tang trudng mdi va ha ting giao thdng, khu cdng nghiep se la uu tien trong d i u tu phat triln d khu vyc nay. Cd thi k l d i n cac cdng trinh trpng dilm dang bit diu triln khai thi cdng: dy an md rpng QL 51, tuyln dudng cao t i c TP H i Chi Minh-Long Thanh-Dlu Giay, Khu Dd thj djch vu thuang mai Binh Duong, Dai Id Ddng-Tay, nang c l p md rdng san bay Phu Qule, xay dyng san bay Long Thanh, cac Dy an cang biln...se c i n mpt lygng Idn da xay dyng, xi mang, dac biet Chinh phu cd chinh sach khuyin kich thi cdng dudng betdng thay cho nhua asphan nhlm su dung nguyen lieu trong nudc,... se keo theo nhu c l u su dung VLN CN.
CONG NGHIEP MO SO 4 - 2 0 1 0
HOI THAO CONG NGHE ND MIN GIAM THlIU TAG DONG DEN MOI TRUDNG VA TAN THU TAI NGUYEN KHOANG SAN
Thdng qua viec phan tich cac y l u t l kinh te vT md, dilm manh, dilm y l u , ca hdi, thach thuc trinh bay d tren, Cdng ty cdng nghiep Hda chit Md Nam Bp d l ra mdt s l bien phap phat triln md rpng thj trudng nhu sau:
1) Thu thap thdng tin: cac dy an khai thac md, cac cdng trinh giao thdng, thuy dien... thdng qua cac kenh ty eac Co quan quan ly Nha nydc tai cac tinh nhu Sd Cdng Thuang, Sd Tai nguyen va Mdi trudng... tu dd tilp xuc tu v l n cho khach hang cac thu tuc phap ly trong mua-ban, su dung VLN CN ngay tu giai doan hinh thanh Dy an.
2) Cdng tac tu v l n : Tu v l n , hd trg khach hang cac thu tuc phap ly, thilt bj lien quan d i n cdng tac su dung VLN CN: Giup khach hang lap va bao eao Thilt k l n l min, Phuang an n l min cac md, cac cdng trinh; lap phuang an van chuyin VLN CN theo sue chua cua kho va theo tung hd chilu n l min, hudng d i n cho khach hang cac thu tuc xin Gily phep su dung VLN CN, Gily chung nhan du diiu kien v l ANTT d l hanh nghi kinh doanh dac biet, Gily chung nhan du diiu kien v l PCCC, thu tuc xin gily xac nhan sue chua cua kho d i i vdi cac khach hang cd kho chua va gily xac nhan du diiu kien v l tinh trang kho bai d l tilp nhan VLN CN theo tung hp chilu n l min...
Thao go cac khd khan cho khach hang: Cung ung may n l min, ding h i do mang...H6 trg do dac dien trd ching set cac kho chua VLN CN. Thdng qua dd g i n k i t giua nha cung c l p la Cdng ty CN Hda chit Md Nam Bd vdi cac khach hang truyln thing va khach hang tilm nang.
Tu vln, ho trg khach hang ve cdng nghe khai thac Md: Lya chpn ding bp thilt bj khai thac va ehl biln, tu v l n lya chpn cdng nghe n l min, lya chpn chung loai VLN va phu kien phu hgp vdi dja ting khai thac. Cu can bp ky thuat chuyin giao cdng nghe n l min phi dien. Cu can bd ky thuat tu vln, hd trg cdng tac n l min thu nghiem khi khach hang mua va n l thu thulc n l ANFO nhlm tang ty le su dung loai thulc n l nay d cac Md.
3) Nang cao chit lugng djch vu: Cdng ty cdng nghiep Hda chit Md Nam Bp ludn chu trpng nang eao chit lugng djch vu trudc va sau ban hang, tao sy khac biet: Da dang chung loai VLN d l khach hang cd t h i lya chpn su dung phu hgp vdi dja ting cua md, ho trg cac thu tue xin phep van chuyin, giao hang kjp thdi phuc vu san xuit theo yeu c l u cua khach hang. Cdng tac khoan n l min trpn gdi va khoan n l min dich vu: Crng dyng cdng nghe n l min vi sai phi dien d cac khu md g i n khu dan cu d l giam tac ddng d i n mdi trudng tu dd nang cao tuli thp cua cac md, tan thu dugc tai nguyen; t i i uu hda thdng s l khoan n l min d cac md nhlm
giam chi phi khai thac d i i vdi cac hgp ding khoan n l min trpn gdi va khoan n l min djch vu.
Khdng ngung nang cao chit lugng djch vu cung LPng: dap ung cho khach hang v l s l lugng, chung loai, thdi gian giao hang. IJng dung cdng nghe djnh vj toan c l u GPS g i n tren xe dtd van chuyin VLN CN nhlm t i i uu hda bai toan van tai trong hoat dpng van chuyin cung ung VLN va n l min dich vu.
Cung c l p djch vu n l min "mau" trong khdi cdng thi cdng cac md, cac cdng trinh,... tao sy khac biet trong canh tranh.
4) Tung budc ca gidi hda cdng doan nap min:
Ca gidi hda cdng doan nap min bing xe nap min chuyen dung, dua loai thulc n l nhu tuong rdi vao su dung a cac md da Idn, sau dd nhan rdng md hinh djch vu: cung ung thulc va nap min bing xe chuyen dung cho khach hang. Dae biet chu trpng loai hinh djch vu nay d i i vdi cac cum md da Idn cd cdng sulttLF 1 trieu m^ da/nam.
5) D i u tu theo chilu sau: nang c l p cac kho chCra hien cd nhlm tang tru lugng va chit lugng bao quan VLN CN, xay mdi hoac thue kho d cac cum cdng nghiep md, tao cae tiln d l thuan Igi trong viee cung ung va n l min djch vu cho cac md.
6) Hgp tac lien doanh: tim kilm cac d i i tac cd thilt bj va nang lye thi cdng dudng h i m tham gia lien doanh d i u t h i u cac hang muc cdng trinh nglm, cung ung VLN CN va n l min h i m Id vdi d i i tac lien doanh d l hpc hdi kinh nghiem, tung budc chu ddng trong cdng tac tham gia dy thiu va thi cdng h i m Id.
7) Cdng tac quang ba thuang hieu: cung vdi Cdng ty me la Cdng ty cdng nghiep Hda c h i t Md TKV, cdng tac quang ba thuang hieu la mpt nhiem vu quan trpng cua Cdng ty CN Hda c h i t Md Nam Bd. Vdi k h i u hieu "Ludn hudng tdi Khach hang vi muc tieu An toan, Hieu qua va Phattrien b i n vung".
Toan t h i CB CNV cua Cdng ty ludn tam niem phai lam that t i t va ngay cang t i t hon v l chit lugng san phim, djch vu. Trong cdng viec phai ludn coi trpng chu TIN vdi khach hang. Muc tieu, khi nhle d i n thuang hieu MICCO Nam Bp khach hang nghT tdi ngay tdi chat lu'dng va uy tin trong cae hoat dpng san xuit kinh doanh.•
Ngu&i bien tap: Ho Sy Giao
>• The authd development and using^Jtii in t h |
CONG NGHIEP MO SO 4 - 2 0 1 0
