X a h d i S o c i e t y
L a m p h a t s a c h . . .
" d a y l a m n g u o i
Chua bao gid sach day ve ung x i i , loi sdng tran ngap tren thj truang nhu hien nay.
The nhung, di lien vdi su nd r d ve sd luong, chat lugng cac dau sach nay cdn nhieu dieu dang ban.
Hau nhu co dii loai sach kim - co, dong - tay ve thuat ung xu, ky nang sdng, con dudng dan den thanh cdng... duoc cac nha xuat ban (NXB), cdng ty sach suu tam va khai thac td'i da de phuc vu nhu cau cua ban doc. The nhung, di lien vdi su nd rd ve so luong, chat luqng cac dau sach nay cdn nhieu dieu dang ban.
Thai cua sach day ky nang sdng Den bat cu nha sach ldn nhd tren dia ban TP.HCM, ngudi dqc de dang tim thay sach "day lam ngudi"
duqc dat d vj tri de nhin nhat. Cd day du cac dang tu Dac nhan tam, Nghe thuat ndi trudc cdng chung...
ciia Dale Carnegie den cac sach thudc dang "ky nang mem" phuc vu cho cudc sd'ng hien dai nhu:
Quang ganh lo di ma vui sd'ng, Hat gidng tam hdn, Ddi thay ddi khi ta thay ddi...
Thuc te, cac dau sach day ky nang sd'ng khi ra ddi duqc ddc gia ddn nhan ndng nhiet va khdng it dau sach ban rat chay, mang lai doanh thu cao cho NXB lan don vi phat hanh. Quyen Dac nhan tam do Nguydn Hien Le dich, du da
H a n h phuc f tai t a m }
OSHO
tung xua't ban nhung nam 50 ciia the ky XX van tiep tuc mang lai doanh thu cho hang chuc NXB trong nude. First News - don vi hien nay dang nam ban quydn quyen sach nay cho biet, mdi nam tai ban den nam lan.
Tu 10 nam nay, First News cung vdi NXB Tre duqc xem la nhung don vi tien phong trong viec xua't ban cac sach "day lam ngudi" vdi hang tram dau sach duqc trinh lang. Trong dd, cd nhung quyen sach tao duqc da'u an trong Idng ban dqc nhu: Qua tang cudc sd'ng, Nhung tam long rdng md, Hat gidng tam hdn, Phut nhin lai minh, Qua tang dieu ky, Tin vao chi'nh minh... Gan day nhat, Cdng ty FAHASA cdng bd so luqng phat hanh ky luc, 150.000 ban sau ba nam phat hanh Tdi tai gidi, Ban cung the cua dich gia Tran Dang Khoa.
Ly giai cho viec bung phat sach day lam ngudi, dng Pham Sy Sau, Trudng ban khai thac dd tai va ban quyen sach ciia NXB Tre cho rang:
"Mang sach nay dang duqc ua chudng la do nhu cau can trang bi
nhung kien thuc vd giao tiep, ring xu trong xa hdi ngay cang phat trien. Nhidu bac phu huynh hien nay, do ban nhieu cdng viec khdng cd thdi gian day dd con cai da mua nhung quyen sach nay ve de con cai tu trang bi ky nang, hd trq kinh nghiem song vdn khdng duqc trang bi d trudng ldp".
Thua lugng thieu chat
Thanh cdng ve mat doanh thu cua NXB Tre va First News vdi cac dau sach "day lam ngudi" da tao nen hieu ung day chuydn cho cac don vi khac. Trong khoang ba nam trd lai day, hang loat dau sach linh vuc nay da duqc nhieu NXB cho ra mat mdt each d at: An tuqng trong phut dau giao tiep, Em mud'n nen ngudi - phuong phap lap than ciia ban tre (NXB Thanh Nien), Nghe thuat giao tiep khdng ldi - ngdn ngu than xac (NXB VHTT), Sd'ng hieu nang vdi tu duy lanh manh (NXB Ddng Nai)... Ben canh nhung dau sach duqc bien dich, mua ban quyen cdn cd rat nhieu sdeh "an theo", xao na'u nhung sach da ndi tieng trudc dd. Ndi dung so sach nay da phan deu duqc suu tap, 2 8 KINH T£ CHAU A - THAI BiNH DUONG S6 326 (4/2011)
luqm lat la chi'nh.
Neu ngudi dpc da biet de'n quyen sach an khach 7 thdi quen de thanh dat ciia S. R.Covey se khdng khd nhan ra cd rat nhieu dau sach "an theo" nd ma phan ndi dung duqc bien soan chung chung, vd thudng vd phat.
Quyen 7 budc dem dan den thanh cdng ciia Nguyen Duy Nguyen - Due Minh la mdt vi du. Trang bia quyen sach ghi tac gia la Nguyen Duy Nguyen - NXB Tu Dien Bach Khoa, nhung trang trong lai xuat hien them ten mdt tac gia khac la Due Minh. Phan ten NXB cung da bien ddi tu NXB Ban Dd thanh NXB Lao ddng - xa hdi d trang trong (!?). Chinh su lqn xdn nay da to giac ndi dung "tam phao" ben trong quyen sach. Ngay phan md dau, nhdm thuc hien da dua ra mdt lap luan ve sq thanh cdng... rat khd nghe: "Khi ban thanh cong, tuc la cd ft nha't mdt ngudi se that bai. Su thanh cong cua ban da lam mat co hdi va dieu kien de ngudi khac thdnh cdng (!?)". Tiep theo, la dua ra bay mau ngudi ma ngudi dqc phai dua vao de duqc giup do trong cudc ddi, nhung cudi cung ket luan phai... dua vao moi ngudi (!?).
Ngoai suu tam, bien soan theo dang "mi an lien", tinh trang vi pham ban quyen cung dien ra phd bien.
Danh sach nhung quyen sach day lam ngudi ban chay bj "luqc" nhu: Ddi thay ddi khi ta thay ddi, Day con lam giau...
ngay cang nhieu. Quyen Dac nhan tam ciia Dale Carnegie do First News giu ban quyen nhung hien cd khong dudi nam NXB da cho in, vo tu bay ban tren thi trudng. Chua het, mdt quyen sach
"an theo" mang ten That nhan tam (NXB VHTT) ciia tac gia H.X.V. (Hoang Xuan Viet) cung da xua't hien tren thi trudng vdi lap luan kieu "trdi oi": biet that nhan tam de dat dac nhan tam!
Mdt so NXB da qua de dai trong qua trinh tham dinh, dieu nay dan de'n nhung ld hdng ve nqi dung khi lien ke't vdi cac don vi lam sach tu nhan. Trong khi do, cdng tac hau kiem ciia don vi quan ly xua't ban van chi giai quye't phan ngon.
Ngay hdi doc sach Viet Nam 2011:
Chen lan de lay... sach
Giua mdt khdng gian nghiem trang va duqc coi la bieu tuqng ciia giao due va van hda nhu san Thai hqc cua Van Mieu Qud'c tu giam, cac ban tre da gay ra mdt canh tuqng rat phan cam, dd la chen lan, xd day va de xin duqc... mdt quyen sach.
Sang 23.4 tai san Thai hqc trong khuon vien Van Mieu Qud'c tu giam da khai mac ngay hdi dqc sach Viet Nam 2011 do bd Van hda, the thao & du lich td chuc vdi chu de Dqc sach cho ngay mai.
Mqt chuong trinh kha da dang va thii vj duqc xay dung va to chuc trong vdng mqt ngay vdi cac hoat ddng nhu thi xep sach nghe thuat, tang sach mien phi, thi ve va viet ve sach, chuong trinh trinh dien tho va truyen ngdn, toa dam ve van hda dqc... Thdi tiet mat me ciia Ha Ndi tao dieu kien thuan Iqi cho ngay hdi dqc sach thu hut rat ddng ngudi tdi tham du hisang sdm.
Dich gia Thiiy Toan chia se: "Tdi tha'y ngay hdi dqc sach la y tudng rat hay. Tha'y cac ban tre tdi day va tim hieu ve sach, tdi rat vui. Nhung theo y kien toi, da gqi la ngay hdi dqc sach thi nen cd chd de dqc sach. Chu chii yeu d day la cac gian trung bay ciia cac NXB thi cd ve gidng... hdi cho sach hon la mqt ngay danh cho viec dqc sach".
Ong Thuy Toan ciing gqi y nen cd cac khu vuc trung bay nhiing cudn sach quy, gidi thieu ve nhiing cudn sach hay hoac nhiing ban sach hiem. "Cd lam nhu vay, cac ban tre mdi hieu gia tri ciia sach la gi. Tai sao chiing ta can dqc va giu gin sach", dng Toan ndi.
Trong chuong trinh cua su kien, tu 10 — 11 gid sang se cd budi phat sach mien phi vdi hon 1.000 cudn sach va 2.000 chiec but bi danh cho bat cu ai tdi du ngay hdi. Mac dii vdi y tudng ban dau tich cue, nham kich thich van hda dqc, nhung su kien nay da phai cham dut chi sau 10 phut thuc hien.
Mac du ban dau cd xep hang nhung khi gid phat sach chinh thuc bat dau, tinh trang chen lan xd day da xay ra. Khdng the kiem soat ndi tinh hinh, ban td chiic da quye't dinh dung ludn phat sach de tranh chuyen khdng hay xay ra. Giua mdt khdng gian nghiem trang va duqc coi la bieu tuqng ciia giao due va van hda nhu san Thai hqc cua Van Mieu Qudc tu giam, cac ban tre da gay ra mdt canh tuqng rat phan cam, dd la chen lan, xd day va de xin duqc... mdt quyen sach.
Bac Tran Van Mai, 67 tudi ngan ngam nhan xet: "Dqc sach chu cd phai... cudp sach dau. Neu cac chau ung xu nhu vay vdi sach thi lieu cac chau cd biet dqc mdt quyen sach la nhu the nao?"
Dqc la mdt qua trinh tu duy. Triet gia ngudi Phap Rene Descartes tung ndi: "Tdi tu duy nen tdi tdn tai". Nhu vay hieu theo each nay, dqc sach cung la su tdn tai. Nhung de hieu duqc dieu dd, ngudi ta can phai vuqt qua gidi han ciia mdt each tu duy don gian: tdi ngay hdi dqc sdeh de mua sach gid re hoac thdm chi de... xin duqc quyen sach da nhau nat vi chen lan.
So 326 (4/2011) KINH T^ CHAU A - THAI BiNH DUONG 2 9
