Informasi Dokumen
- Penulis:
- Yayan Apriani
- Sekolah: Universitas Komputer Indonesia
- Mata Pelajaran: Desain Komunikasi Visual
- Topik: Perancangan Media Informasi Kesenian Tari Merak
- Tipe: tugas akhir
- Tahun: 2013
- Kota: Bandung
Ringkasan Dokumen
I. Introduction
The introduction outlines the significance of traditional arts, specifically the Merak dance, in Indonesian culture. It emphasizes the need for effective communication of this art form to enhance public understanding. The introduction serves as a foundation for the subsequent sections by establishing the context and relevance of the study.
1.1 Background of the Problem
The background discusses the evolution of Indonesian arts and the role of dance as a form of expression and communication. It highlights the Merak dance's historical context, its transformation from a welcoming performance for state guests to a popular cultural display, and the necessity for better dissemination of knowledge regarding this art form.
1.2 Problem Identification
This section identifies the specific issues surrounding the Merak dance, such as the decline in interest and the lack of accessible information. It emphasizes the importance of understanding the visual elements and cultural significance of the dance to foster appreciation and participation among the community.
1.3 Problem Formulation
The formulation of the problem focuses on creating an effective information medium to socialize the Merak dance. This aims to bridge the gap between the art form and the community, ensuring that the cultural heritage is preserved and appreciated.
1.4 Scope of the Problem
The scope outlines the limitations of the research, focusing on visual elements such as movement and costume while excluding other aspects like makeup and stage design. This clarity helps in narrowing the focus of the study to specific elements that can be effectively communicated.
1.5 Objectives of the Design
The objectives include gathering comprehensive information about the Merak dance and creating an alternative medium to convey this information to a broader audience. This aims to enhance public knowledge and interest in the dance.
II. Visual Elements of the Merak Dance
This section delves into the artistic and visual components of the Merak dance, exploring the relationship between art and dance, and how these elements contribute to the overall experience of the performance.
2.1 Art and Dance
The relationship between art and dance is examined, highlighting how dance serves as a form of expression and a means of communication. The section discusses various dance forms in Indonesia and their cultural significance, establishing a theoretical framework for understanding the Merak dance.
2.2 Merak Dance as a Welcoming Dance
This subsection explores the origins of the Merak dance, created to welcome state guests. It discusses the cultural implications of the dance and its role in showcasing Indonesian hospitality and artistry.
2.3 Visual Elements in the Merak Dance Movement
The visual elements of movement in the Merak dance are analyzed, focusing on how the choreography reflects the characteristics of the peacock. This includes an exploration of the various movements and their meanings, enhancing the understanding of the dance's visual storytelling.
2.3.1 Movement of the Merak Dance
Detailed descriptions of specific movements in the Merak dance are provided, illustrating how each gesture contributes to the narrative of the performance. This analysis aims to deepen the audience's appreciation for the intricacies of the dance.
2.3.2 Merak Dance Costumes
The costumes worn in the Merak dance are examined, focusing on their design, color, and symbolism. This section highlights how costumes enhance the visual appeal of the dance and serve as a vital component of its cultural expression.
2.4 Visual Comparison of Merak Dance Works
A comparative analysis of the Merak dance as choreographed by Tjetje Somantri and Irawati Durban is presented. This section discusses the evolution of the dance's visual style and how different interpretations reflect changing cultural contexts.
2.5 Segmentation
This subsection addresses the target audience for the information about the Merak dance, identifying specific demographic and psychographic characteristics. Understanding the audience is crucial for effective communication and educational outreach.
III. Design Strategy
The design strategy outlines the approach taken to create an informative medium for the Merak dance. It emphasizes effective communication techniques to ensure the information is engaging and accessible.
3.1 Design Strategy
This section discusses the overall design strategy, focusing on how to effectively communicate the essence of the Merak dance through visual and textual elements. The approach aims to create a cohesive and informative experience for the audience.
3.1.1 Communication Approach
The communication approach combines visual and verbal elements to enhance understanding. Visual illustrations and clear, simple language are employed to convey complex ideas about the dance effectively.
3.1.2 Creative Strategy
The creative strategy focuses on making the information engaging through appealing design choices, including color schemes and typography. This aims to capture the audience's attention and encourage further exploration of the Merak dance.
3.1.3 Media Strategy
This subsection outlines the various media formats used to disseminate information about the Merak dance. The primary medium is a book, complemented by promotional materials such as bookmarks and posters to reach a wider audience.
3.1.4 Distribution Strategy
The distribution strategy details the methods for making the information available to the public, including partnerships with publishers and bookstores. This ensures that the educational materials reach the intended audience effectively.
3.2 Visual Concept
The visual concept focuses on how to present the Merak dance's movements and costumes through photography and design. This section emphasizes the importance of visual storytelling in conveying the dance's cultural significance.
3.2.1 Design Format
The design format is tailored to create a unique and visually appealing book. The chosen dimensions and layout are intended to stand out and attract readers, enhancing the overall experience.
3.2.2 Layout
The layout design is discussed, focusing on the arrangement of visual and textual elements to create a harmonious and informative presentation. This section emphasizes the role of layout in guiding the reader's experience.
IV. Technical Production of Media
This section outlines the technical aspects of producing the media for the Merak dance, detailing the processes involved in creating the book and supporting materials.
4.1 Book Design Process
The book design process is detailed, including the steps taken to curate content and design visuals that effectively communicate the Merak dance's essence. This involves collaboration with photographers and designers to ensure high-quality production.
4.2 Supporting Media (Gimmicks)
Supporting media such as bookmarks and keychains are discussed, highlighting their role in promoting the Merak dance and enhancing audience engagement. These items serve as tangible reminders of the cultural experience.
4.2.1 Bookmarks
Bookmarks are designed to complement the book, providing additional information and serving as a practical tool for readers. This section discusses their design and intended use.
4.2.2 Stickers
Stickers are introduced as a promotional tool, designed to create awareness of the Merak dance. Their placement in public spaces aims to reach a broader audience.
4.2.3 Keychains
Keychains are discussed as a form of merchandise that reinforces the cultural identity of the Merak dance. Their design incorporates elements of the dance to create a connection with the audience.
4.3 Promotional Supporting Media
Promotional materials such as mini banners and posters are discussed, focusing on their role in attracting attention to the book and the Merak dance. These materials are designed to create intrigue and encourage engagement.
4.3.1 Mini X Banner
The mini x banner is designed to promote the book in bookstores, aiming to capture the interest of potential readers. Its design is crafted to be visually striking and informative.
4.3.2 Posters
Posters are utilized to announce the availability of the book, designed to generate interest and encourage exploration of the Merak dance. Their visual appeal is crucial for effective promotion.
V. Conclusion
The conclusion summarizes the key findings of the study, emphasizing the importance of effective communication in promoting the Merak dance. It reflects on the educational objectives and learning outcomes achieved through the design of the information media.
Referensi Dokumen
- Kontras antara hitam dan putih ( Sulasmi Darmaprawira )
