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t e l a h l a m a d i l a k u k a n b e r b a g a i p e r g u r u a n t i n g g i , m e n j a d i b a b a n p e n e l i t i a n , s e m i n a r , a t a u d i s k u s i . P a r a a h l i r a m a i b e r d e -b a t , a p a k a hinfotainment
t e r m a s u k b e -r i t a a t a u b u k a n . B a n y a k m a h a s i s w a y a n g d i t o l a k r a n c a n g a n s k r i p s i n y a k a r e -n a s a -n g p e m b i m b i -n g b e r s i k u k u h i n f o-tainment
b u k a n t e r g o l o n g b e r i t a( n e w s ) .A k a n t e t a p i , b a n y a k p u l a y a n g b e r k e y a k i n a n ,
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j u g a m e l a k u k a n p e k e r j a a n s t a n d a r k u l i t i n t a ; m e n g u m p u l k a n , m e n g o l a h , d a n m e n y a j i k a n i n f o r m a s i ? S e m e n t a r a p e r d e b a t a n b e r j a l a n , i n f o-tainment
t u m b u h s u b u r d i n e g a r a y a n g s e d a n g l e t i h o l e h b e r b a g a i p e r d e b a t a n p o l i t i k y a n g t i d a k b e r u j u n g p a n g k a l . M e n u r u t p a k a r k o m u n i k a s i U n p a d , D e d d y M u l y a n a ,infotainment
t u m b u h s u b u r d i n e g a r a s a n g a t m a s k u l i n s e p e r -t i I n d o n e s i a . N e g a r a m a s k u l i n a d a l a h n e g a r a y a n g r a k y a t n y a s e n a n g b e r g u n-j i n g , m e m b i c a r a k a n k e j e l e k a n o r a n g d e -n g a -n s u d u t p a -n d a -n g s a n g a t s u b j e k t i f .
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m e r a j a l e l a d i b e r b a g a i r a d i o d a n t e l e v i s i , m e n j a d i i n d u s t r i r a k s a s a d a n p a d a t m o d a l . S e p e r t i b i a s a , i n -d u s t r i s e p e r t i i t u k e m u -d i a n m e l a h i r k a n k o n g l o r r i e r a s i y a n g s e l a l u s i a p p a s a n g b a d a n u n t u k m e l i n d u n g i k e p e n t i n g a n u s a h a m e r e k a . H a m p i r t i d a k a d a i n d u s -t r i p e n y i a r a n y a n g -t i d a k -t e r s e n -t u h i n f o-tainment
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p e l a k u i n d u s t r i h i b u r a n s e p e r t i b e r m u k a d u a . A d a m a s a k e t i k a a r t i s m e n g g u n a k a n s a r a n a t e r s e b u t s e b a g a i m e d i u m p u b l i k a s i u n t u k m e n d o n g k r a k p o p u l a r i t a s . A d a j u g a m a s a k e t i k a p e l a -k u i n d u s t r i h i b u r a n s e p e r t i t e r g a n g g u d e n g a n b e r o n d o n g a n p e r t a n y a a n m e n g -h a k i m i d a r i p e n c a r i b e r i t a -h i b u r a n .S e c a r a u i n u m , k o l a b o r a s i a n t a r a s e l e -b r i t i d e n g a n w a r t a w a n h i b u r a n t e t a p b e r j a l a n m u l u s . S e b a g a i b u k t i , t a y a n g a n
infotainment
t e t a p m e r a j a l e l a d i t e l e v i s i d a n m e n j a d i h i d a n g a n s a h b a g i p e m i r s a d i t a n a h a i r s a m p a i k e m u d i a n m u n c u l p e r k e r n b a n g a n b a r u , b e r k a i t a n d e n g a n h e b o h k a s u s v i d e o a s u s i l a y a n g m e l i b a t -k a n a r t i s - a r t i s t e r -k e n a l .K o m i s i P e n y i a r a n I n d o n e s i a ( K P D t e
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l a h l a m a m e n e r i m a k e l u h a n d a r i p e m i r -s a m e n g e n a i t a y a n g a n
infotainment.
S e -l a m a i n i K P I m a s i h m e n a h a n d i r i k a r e -n a b a -n y a k a -n g g a p a -nirifotainment
a d a -l a h p r o g r a m f a k t u a l , s e j a j a r d e n g a n b e -r i t a ( n e w s ) .S e s u a i d e n g a n U U P e n y i a r -a n , p r o g r -a m f a k t u a l m a s i h m e r u p a k a n k e w e n a n g a n d a r i D e w a n P e r s , l e m b a g a y a n g d i t u g a s i U n d a n g - U n d a n g P e r s u n -t u k m e n g a w a s i k e g i a t a n j u r n a l i s m e . A p a l a g i j u r n a l i sinfotainment
t e r d a f t a r s e b a g a i a n g g o t a P W I , l e m b a g a p r o f e s i w a r t a w a n y a n g s a n g a t t e r h o r m a t . A k a n t e t a p i , K P I s u d a h t i d a k b i s a m e n a h a n d i r i m e l i h a t p e r i l a k u i n d u s t r i t e l e v i s i y a n g s e m e n a - m e n a d e n g a n r n e n a y a n g -k a n p o t o n g a n g a m b a r t i d a k s e n o n o h a t a s n a m a k e b e b a s a n . A k i b a t n y a , s a l a h s a t u s t a s i u n t e l e v i s i k e n a " s e m p r i t ' K P I .B o l a b e r g u l i r , " s e m p r i t a n " K P I m e n -d a p a t r e a k s i b e r a g a m , p r o d a n k o n t r a . K a l a n g a n i n d u s t r i m e d i a m e n u d i n g K P I m e l a m p a u i k e w e n a n g a n d e n g a n m e l a -k u -k a n
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t e r h a d a p b e r i t a d a n m e .n g e k a n g k e b e b a s a n p e r s . K a I a n g a n p r o -f e s i o n a l b i s a m e m a h a r n i a l a s a n R P I k a r e n a m e n e n g a r a i a d a n y a p e n y a l a h g u n a a n r a n a h p u b l i k ( f r e k u e n s i ) u n t u k k e g i -a t -a n y -a n g m e l -a n g g -a r s u s i l -a . P e r d e b -a t -a n i n i k e m u d i a n b e r u j u n g p a d a a c a r a d e -n g a r p e -n d a p a t K o m i s i I D P R R I d e -n g a -n K P I d a n D e w a n P e r s . P e r t e m u a n i t u m e n g h a s i l k a n k e s e p a k a t a n , infotaint-m e n t s a infotaint-m a s e k a l i t i d a k b i s a d i g o l o n g k a n s e b a g a i k a r y a j u r n a l i s m e k a r e n a d i p a n -d a n g t i -d a k t u n -d u k p a d a a s a s - a s a s f a k-t u a l i -t a s , i m p a r s i a l i -t a s , d a n o b j e k t i v i t a s . K P I m e n y e b u t n y a s e b a g a i p r o g r a m p e n y i a r a n n o n f a k t u a l , s e j a j a r d e n g a n d r a -m a , s i n e t r o n , d a n l a i n - l a i n .
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s e b a g a i t a y a n g a n n o n f a k t u a l , i t u b e r a r t i p r o g r a m i t u w a j i b m e n d a p a t k a n t a n d a l u l u s s e n s o r d a r i l e m b a g a b e r w e n a n g s e -b e l u m t a y a n g d i t e l e v i s i . I t u j u g a -b e r a r t ii n f o t a i n m e n t b i s a d i h e n t i k a n p e n a y a n g -a n n y -a b i l a K P I m e n g a n g g a p m e r e k a m e l a n g g a r P e d o m a n P e r i l a k u P e n y i a r a n d a n S t a n d a r P r o g r a m S i a r a n ( P 3 S P S ) .
D i h a r i - h a r i m e n d a t a n g , u k u r a n y a n g d i p a k a i K P I a d a l a h m u r n i u k u r a n j u r n a -l i s m e s t a n d a r y a n g s e -l a r n a i n i d i k u n y a h r n a h a s i s w a p e r g u r u a n t i n g g i j u m a l i s t i k , y a k n i b e r i t a i t u h a r u s f a k t u a l , o b j e k t i f , t i d a k b o l e h m e m i h a k , d a n t i d a k m e n d a s a r k a n d i r i p a d a g o s i p . D e n g a n u k u r a n -u k -u r a n s e p e r t i i n i , a p a k a h j u r n a l i s i n f o
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m a s i h a k a n b i s a h i d u p ? B e -l u m l a g i L e m b a g a S e n s o r F i l m ( L S F ) y a n g a k a n s e l a l u s i a p s e d i a r n e n g g u n t i n g b e r b a g a i i n f o r m a s i h i b u r a n y a n g d i -p a n d a n g t i d a k l a y a k u n t u k d i t o n t o n o l e h a n g g o t a k e l u a r g a .S a y a m e m b a t i n d a l a m h a t i , i n i k a h a k h i r k e j a y a a n d a r i i n d u s t r i
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y a n g s e l a m a s a t u d e k a d e t e r a k h i r i n i m e r a j a i d u n i a p e n y i a r a n I n d o n e s i a ? H a n y a w a k t u y a n g a k a n m e n j a w a b .**"
