Tinjauan Kondisi Perekonomian
Review of Economic Conditions
Direktur Utama / President Director
Laporan
Direksi
Board of Directors Report
Pemilik Modal dan para Pemangku Kepentingan yang terhormat,
Puji syukur kami panjatkan ke hadirat Tuhan Yang Maha Esa bahwasanya Perum BULOG dengan segala upaya, strategi dan kreati tasnya mampu menghadirkan kinerja terbaiknya untuk menjawab tantangan bisnis yang semakin sengit di tahun 2019.
Atas nama Direksi, perkenankan kami pada kesempatan yang berbahagia ini menyampaikan Laporan Tahunan Perum BULOG 2019 sebagai wujud pertanggungjawaban kami dalam pelaksanaan pengelolaan Perum BULOG, yang ditetapkan dalam Peraturan Pemerintah Republik Indonesia Nomor 7 Tahun 2003 tentang Pendirian Perusahaan Umum (Perum) BULOG.
Dear Capital Owners and Stakeholders,
Praise be to the presence of God Almighty that Perum BULOG with all its efforts, strategies and creativity is able to present its best performance to answer the increasingly erce business challenges in 2019.
On this happy occasion, on behalf of the Board of Directors, please allow us to submit the Annual Report of Perum BULOG 2019 as a form of our responsibility in implementing the management of Perum BULOG, which is stipulated in the Government Regulation of the Republic of Indonesia Number 7 of 2003 concerning the Establishment of a Public Company
Pertumbuhan ekonomi global di tahun 2019 masih melambat menjadi hanya sebesar 3,0%, terkait memburuknya hubungan dagang Amerika Serikat (AS)-Tiongkok, walaupun trade war tersebut belakangan agak mereda pasca perundingan lanjutan.
Sementara itu realisasi pertumbuhan ekonomi, baik negara-
The Global economic growth in 2019 will still slow down to only 3.0%, due to the deteriorating trade relations between the United States (US) and China, although the trade war has recently subsided after further negotiations. Meanwhile, the realization of economic growth in both developed and
Budi Waseso
Akibat dari perlambatan tersebut adalah stagnan atau melemahnya permintaan sejumlah komoditas global di tahun 2019 seperti batu bara dan minyak kelapa sawit yang menjadi andalan Indonesia, di mana harga rata-rata harian harian batu bara dan sawit mengalami penurunan masing-masing menjadi USD524,7 dan USD77,0 per metrik ton dari USD559,5 dan USD107,2 per metrik ton pada tahun 2018. Kondisi tersebut cukup mempengaruhi kinerja ekonomi makro Indonesia.
Mengantisipasi pengaruh perlambatan ekonomi global terhadap perekonomian negara, sejumlah bank sentral menurunkan suku bunganya, termasuk The Fed selaku bank sentral Amerika Serikat menurunkan suku bunga kebijakan federal fun rate (FFR) sebanyak 75 bps dari 2,50% menjadi 1,75%, selain menerapkan sejumlah kebijakan akomodatif lainnya.
Alhasil kebijakan The Fed tersebut berdampak kepada masuknya aliran modal asing ke emerging market seperti Tiongkok, India, Brazil, Thailand, Filipina dan Indonesia, baik melalui pasar saham maupun pasar obligasi negara, sebesar USD78 miliar, dibandingkah USD9,9 miliar pada tahun sebelumnya.
Hal ini turut memberi ruang kepada beberapa bank sentral di negara-negara berkembang untuk menurunkan suku bunga yang diharapkan turut memberi dampak positif terhadap pertumbuhan ekonomi global pada tahun 2020.
Di tengah-tengah tantangan ekonomi global, BPS (Badan Pusat Statistik) mencatat Perekonomian Indonesia tercatat tumbuh sebesar 5,02% (YoY) pada Triwulan I s/d IV-2019, atau sebesar Rp15.833,9 triliun dengan PDB Perkapita mencapai Rp59,1 Juta atau US$4.174,9 walaupun cenderung melemah jika dibandingkan dengan periode yang sama tahun 2018 yang sebesar 5,17% (YoY).
Pertumbuhan ekonomi Indonesia didukung oleh konsumsi rumah tangga yang masih cukup kuat dengan kondisi in asi yang terjaga di bawah 3,5% makin stabilnya pergerakan nilai tukar yakni di kisaran 13.919 sampai dengan 14.525 per USD (volatilitas harian sekitar 2%: -1,33% sampai dengan 0,68%), dan turunnya indikator de sit neraca transaksi berjalan dan neraca perdagangan.
Dari sisi produksi, pertumbuhan ekonomi didorong oleh semua
Lapangan Usaha Jasa Lainnya sebesar 10,78 persen. Dari sisi pengeluaran, pertumbuhan tertinggi dicapai oleh Komponen Pengeluaran Konsumsi Rumah Tangga (PK-RT) sebesar 4,97 persen.
Dari aspek perdagangan, indikator neraca perdagangan dan neraca transaksi berjalan relatif lebih baik karena dorongan impor yang turun. Per Oktober 2019 neraca perdagangan tercatat mengalami de sit sebesar USD1,8 miliar, turun dibandingkan periode yang sama tahun 2018 yang sebesar USD5,6 miliar. De sit neraca transaksi berjalan pun mengecil dari 3,3% terhadap PDB pada Triwulan III 2018 menjadi 2,7%
terhadap PDB pada Triwulan III 2019.
Struktur ekonomi Indonesia secara spasial tahun 2019 didominasi oleh kelompok provinsi di Pulau Jawa dan Pulau Sumatera. Pulau Jawa memberikan kontribusi terbesar terhadap Produk Domestik Bruto, yakni sebesar 59,00 persen, diikuti oleh Pulau Sumatera sebesar 21,32 persen, dan Pulau Kalimantan 8,05 persen.
Kebijakan Strategis
Menghadapi perubahan jaman yang berlangsung dengan pesat, Perum BULOG tidak memiliki pilihan lain selain bertansformasi diri agar mampu beradapatasi dengan tantangan bisnis terkini. Tetapi hal itu bukan sesuatu yang baru bagi Perum BULOG. Transformasi sudah melekat pada diri bahkan pada jati diri Perum BULOG. Sebagai entitas yang awalnya merupakan representasi negara, kini telah menjadi representasi pasar.
Di tengah-tengah tekanan deregulasi dan keterbukaan pasar, Perum BULOG telah berubah menjadi pelaku pasar hingga berdasarkan Peraturan Pemerintah Nomor 7 Tahun 2003, Bulog bertranformasi dari lembaga pemerintah non-departemen menjadi badan usaha milik negara (Perum BULOG).
Menghadapi tantangan jaman, Perum BULOG pun senantiasa bertransformasi diri di segala aspek dan lini, yang mencakup penguatan pendidikan Sumber Daya Manusia (SDM), memperlengkapi instrumen kebijakan terkait audit internal, sosialisasi dan penerapan serta evaluasi pelaksanaan prinsip- prinsip Tatakelola Perusahaan yang baik, dan peningkatan sistem, teknologi serta infrastruktur Perusahaan. Alhasil Perum The result of the slowdown was the stagnation or weakening of
demand for a number of global commodities in 2019 such as coal and palm oil which are Indonesia's mainstays, where the daily average daily prices of coal and palm have respectively decreased to USD524.7 and USD77.0 per metric ton from USD559.5 and USD107.2 per metric ton in 2018. These c o n d i t i o n s h a v e s i g n i c a n t l y a ffe c t e d I n d o n e s i a ' s macroeconomic performance.
Anticipating the impact of the global economic slowdown on the economy of the country, a number of central banks lowered their interest rates, including the Fed as the United States central bank which was lowering the federal fun rate (FFR) policy rate by 75 bps from 2.50% to 1.75%, in addition to implementing a number of other accommodating policies. As a result, the Fed's policy had an impact on the in ow of foreign capital to emerging markets such as China, India, Brazil, Thailand, the Philippines and Indonesia, both through the stock market and state bond market, amounting to USD78 billion, compared to USD9.9 billion in the previous year.
This has also provided rooms for several central banks in developing countries to lower interest rates, which are expected to have a positive impact on global economic growth in 2020.
In the midst of global economic challenges, BPS (Central Statistics Agency) noted that the Indonesian economy grew by 5.02% (YoY) in Quarter 1 of 2019 to Rp15,833.9 trillion with a GDP per capita reaching Rp59.1 million or US $ 4,174.9 although it tends to weaken when compared to the same period in 2018 which amounted to 5.17% (YoY).
The economic growth of Indonesia was supported by household consumption which was still quite strong with in ation conditions that were maintained below 3.5%, the more stable movements of the exchange rate, namely in the ranged of 13,919 to 14,525 per USD (daily volatility was around 2%: -1.33%
to with 0.68%), and a decrease in the current account de cit and trade balance indicators.
From the production side, the economic growth was driven by
Other Service Business Fields at 10.78 percent. From the expenditure side, the highest growth was achieved by the Household Consumption Expenditure Component (PK-RT) of 4.97 percent.
From the trade aspect, the indicators for the trade balance and current account balance are relatively better due to lower encouragements in imports. As of October 2019, the trade balance recorded a de cit of USD1.8 billion, a decrease compared to the same period in 2018 which was USD5.6 billion. The current account de cit also narrowed from 3.3% of GDP in the quarter III of 2018 to 2.7% of GDP in the quarter III of 2019.
The spatial structure of the Indonesian economy in 2019 was dominated by a group of provinces in Java and Sumatra. Java Island had the highest contribution to Gross Domestic Product, amounting to 59.00 percent, followed by Sumatra Island at 21.32 percent, and K alimantan Island with 8.05 percent.
Strategic Policy
Facing the rapidly changing times, Perum BULOG had no other choice but to transform itself so that it was able to adapt to the latest business challenges. This was not something new for Perum BULOG. Transformation has been inherent even in the identity of Perum BULOG. As an entity that was originally a representation of the state, now it has become a market representation.
In the midst of deregulation pressures and market openness, Perum BULOG has turned into a market player based on Government Regulation Number 7 of 2003, BULOG transformed from a non-departmental government institution to a state- owned enterprise (Perum BULOG).
Facing the challenges of the times, Perum BULOG always transformed itself in all aspects and lines, which includes strengthening Human Resources (HR) education, equipping policy instruments related to internal audit, disseminating and implementing as well as evaluating the implementation of the principles of good corporate governance, and improvement on systems, technology and infrastructure of the Company. As a
Akibat dari perlambatan tersebut adalah stagnan atau melemahnya permintaan sejumlah komoditas global di tahun 2019 seperti batu bara dan minyak kelapa sawit yang menjadi andalan Indonesia, di mana harga rata-rata harian harian batu bara dan sawit mengalami penurunan masing-masing menjadi USD524,7 dan USD77,0 per metrik ton dari USD559,5 dan USD107,2 per metrik ton pada tahun 2018. Kondisi tersebut cukup mempengaruhi kinerja ekonomi makro Indonesia.
Mengantisipasi pengaruh perlambatan ekonomi global terhadap perekonomian negara, sejumlah bank sentral menurunkan suku bunganya, termasuk The Fed selaku bank sentral Amerika Serikat menurunkan suku bunga kebijakan federal fun rate (FFR) sebanyak 75 bps dari 2,50% menjadi 1,75%, selain menerapkan sejumlah kebijakan akomodatif lainnya.
Alhasil kebijakan The Fed tersebut berdampak kepada masuknya aliran modal asing ke emerging market seperti Tiongkok, India, Brazil, Thailand, Filipina dan Indonesia, baik melalui pasar saham maupun pasar obligasi negara, sebesar USD78 miliar, dibandingkah USD9,9 miliar pada tahun sebelumnya.
Hal ini turut memberi ruang kepada beberapa bank sentral di negara-negara berkembang untuk menurunkan suku bunga yang diharapkan turut memberi dampak positif terhadap pertumbuhan ekonomi global pada tahun 2020.
Di tengah-tengah tantangan ekonomi global, BPS (Badan Pusat Statistik) mencatat Perekonomian Indonesia tercatat tumbuh sebesar 5,02% (YoY) pada Triwulan I s/d IV-2019, atau sebesar Rp15.833,9 triliun dengan PDB Perkapita mencapai Rp59,1 Juta atau US$4.174,9 walaupun cenderung melemah jika dibandingkan dengan periode yang sama tahun 2018 yang sebesar 5,17% (YoY).
Pertumbuhan ekonomi Indonesia didukung oleh konsumsi rumah tangga yang masih cukup kuat dengan kondisi in asi yang terjaga di bawah 3,5% makin stabilnya pergerakan nilai tukar yakni di kisaran 13.919 sampai dengan 14.525 per USD (volatilitas harian sekitar 2%: -1,33% sampai dengan 0,68%), dan turunnya indikator de sit neraca transaksi berjalan dan neraca perdagangan.
Dari sisi produksi, pertumbuhan ekonomi didorong oleh semua
Lapangan Usaha Jasa Lainnya sebesar 10,78 persen. Dari sisi pengeluaran, pertumbuhan tertinggi dicapai oleh Komponen Pengeluaran Konsumsi Rumah Tangga (PK-RT) sebesar 4,97 persen.
Dari aspek perdagangan, indikator neraca perdagangan dan neraca transaksi berjalan relatif lebih baik karena dorongan impor yang turun. Per Oktober 2019 neraca perdagangan tercatat mengalami de sit sebesar USD1,8 miliar, turun dibandingkan periode yang sama tahun 2018 yang sebesar USD5,6 miliar. De sit neraca transaksi berjalan pun mengecil dari 3,3% terhadap PDB pada Triwulan III 2018 menjadi 2,7%
terhadap PDB pada Triwulan III 2019.
Struktur ekonomi Indonesia secara spasial tahun 2019 didominasi oleh kelompok provinsi di Pulau Jawa dan Pulau Sumatera. Pulau Jawa memberikan kontribusi terbesar terhadap Produk Domestik Bruto, yakni sebesar 59,00 persen, diikuti oleh Pulau Sumatera sebesar 21,32 persen, dan Pulau Kalimantan 8,05 persen.
Kebijakan Strategis
Menghadapi perubahan jaman yang berlangsung dengan pesat, Perum BULOG tidak memiliki pilihan lain selain bertansformasi diri agar mampu beradapatasi dengan tantangan bisnis terkini. Tetapi hal itu bukan sesuatu yang baru bagi Perum BULOG. Transformasi sudah melekat pada diri bahkan pada jati diri Perum BULOG. Sebagai entitas yang awalnya merupakan representasi negara, kini telah menjadi representasi pasar.
Di tengah-tengah tekanan deregulasi dan keterbukaan pasar, Perum BULOG telah berubah menjadi pelaku pasar hingga berdasarkan Peraturan Pemerintah Nomor 7 Tahun 2003, Bulog bertranformasi dari lembaga pemerintah non-departemen menjadi badan usaha milik negara (Perum BULOG).
Menghadapi tantangan jaman, Perum BULOG pun senantiasa bertransformasi diri di segala aspek dan lini, yang mencakup penguatan pendidikan Sumber Daya Manusia (SDM), memperlengkapi instrumen kebijakan terkait audit internal, sosialisasi dan penerapan serta evaluasi pelaksanaan prinsip- prinsip Tatakelola Perusahaan yang baik, dan peningkatan sistem, teknologi serta infrastruktur Perusahaan. Alhasil Perum The result of the slowdown was the stagnation or weakening of
demand for a number of global commodities in 2019 such as coal and palm oil which are Indonesia's mainstays, where the daily average daily prices of coal and palm have respectively decreased to USD524.7 and USD77.0 per metric ton from USD559.5 and USD107.2 per metric ton in 2018. These c o n d i t i o n s h a v e s i g n i c a n t l y a ffe c t e d I n d o n e s i a ' s macroeconomic performance.
Anticipating the impact of the global economic slowdown on the economy of the country, a number of central banks lowered their interest rates, including the Fed as the United States central bank which was lowering the federal fun rate (FFR) policy rate by 75 bps from 2.50% to 1.75%, in addition to implementing a number of other accommodating policies. As a result, the Fed's policy had an impact on the in ow of foreign capital to emerging markets such as China, India, Brazil, Thailand, the Philippines and Indonesia, both through the stock market and state bond market, amounting to USD78 billion, compared to USD9.9 billion in the previous year.
This has also provided rooms for several central banks in developing countries to lower interest rates, which are expected to have a positive impact on global economic growth in 2020.
In the midst of global economic challenges, BPS (Central Statistics Agency) noted that the Indonesian economy grew by 5.02% (YoY) in Quarter 1 of 2019 to Rp15,833.9 trillion with a GDP per capita reaching Rp59.1 million or US $ 4,174.9 although it tends to weaken when compared to the same period in 2018 which amounted to 5.17% (YoY).
The economic growth of Indonesia was supported by household consumption which was still quite strong with in ation conditions that were maintained below 3.5%, the more stable movements of the exchange rate, namely in the ranged of 13,919 to 14,525 per USD (daily volatility was around 2%: -1.33%
to with 0.68%), and a decrease in the current account de cit and trade balance indicators.
From the production side, the economic growth was driven by
Other Service Business Fields at 10.78 percent. From the expenditure side, the highest growth was achieved by the Household Consumption Expenditure Component (PK-RT) of 4.97 percent.
From the trade aspect, the indicators for the trade balance and current account balance are relatively better due to lower encouragements in imports. As of October 2019, the trade balance recorded a de cit of USD1.8 billion, a decrease compared to the same period in 2018 which was USD5.6 billion.
The current account de cit also narrowed from 3.3% of GDP in the quarter III of 2018 to 2.7% of GDP in the quarter III of 2019.
The spatial structure of the Indonesian economy in 2019 was dominated by a group of provinces in Java and Sumatra. Java Island had the highest contribution to Gross Domestic Product, amounting to 59.00 percent, followed by Sumatra Island at 21.32 percent, and K alimantan Island with 8.05 percent.
Strategic Policy
Facing the rapidly changing times, Perum BULOG had no other choice but to transform itself so that it was able to adapt to the latest business challenges. This was not something new for Perum BULOG. Transformation has been inherent even in the identity of Perum BULOG. As an entity that was originally a representation of the state, now it has become a market representation.
In the midst of deregulation pressures and market openness, Perum BULOG has turned into a market player based on Government Regulation Number 7 of 2003, BULOG transformed from a non-departmental government institution to a state- owned enterprise (Perum BULOG).
Facing the challenges of the times, Perum BULOG always transformed itself in all aspects and lines, which includes strengthening Human Resources (HR) education, equipping policy instruments related to internal audit, disseminating and implementing as well as evaluating the implementation of the principles of good corporate governance, and improvement on systems, technology and infrastructure of the Company. As a
signi kan dalam mengamankan harga pangan pokok, m e n g e l o l a c a d a n g a n p a n g a n p e m e r i n t a h d a n mendistribusikan pangan pokok.
Walaupun per tumbuhan ekonomi global melambat, perekonomian Indonesia di sepanjang tahun 2019 justru menunjukkan pertumbuhan sebesar 5,02% (YoY) pada Triwulan I s/d IV-2019, atau sebesar Rp15.833,9 triliun dengan PDB Perkapita mencapai Rp59,1 juta atau USD4.174,9; walaupun cenderung melemah dibandingkan dengan periode yang sama tahun sebelumnya.
Capaian ini relatif lebih baik dibandingkan dengan negara- negara emerging market lainnya, sebagai contoh Tiongkok yang melambat dari 6,50% (YoY) menjadi 6,00% (YoY) sementara India merosot tajam dari 7,00% (YoY) menjadi 4,55% (YoY).
Stabilnya kondisi perekonomian dunia berbanding searah dengan turunnya jumlah penduduk miskin Indonesia yang per September 2019 berjumlah sebesar 24,79 juta orang (9,22%), atau menurun 0,88 juta orang (0,44%) dibandingkan September 2018. Penurunan jumlah penduduk misk in tersebut menunjukkan tren yang menggembirakan.
Keberadaan penduduk miskin erat hubungannya dengan Perum BULOG selama hampir 20 tahun. Awalnya Perum BULOG meluncurkan program bantuan pangan bersubsidi pada Juli 1998 dengan nama Operasi Pasar Khusus (OPK) Beras, selanjutnya Perusahaan ditunjuk pemerintah untuk menyalurkan Beras untuk Keluarga Miskin (Raskin) yang kemudian pada akhir Agustus 2015, berubah menjadi Rastra (Beras Sejahtera).
Dalam perjalanannya, pemerintah mengubah pola penyaluran Rastra yang dalam bentuk natura dengan bantuan pangan non- tunai (BPNT) dalam bentuk e-voucher. Berkat bantuan ini, Rastra dapat lebih tepat sasaran, tepat waktu dan administrasi, selain lebih mudah terjangkau. Masyarakat yang mendapatkan e- voucher dapat membeli beras dan bahan pangan lainnya sesuai dengan jumlah dan kualitas yang diinginkan.
Namun dari sisi bisnis perusahaan, kebijakan tersebut mengurangi pendapatan perusahaan karena 70% pendapatan Perum BULOG berasal dari porsi public service obligation (PSO) melalui pembagian raskin.
Untuk mengantisipasi hal itu Perum BULOG sudah memperkuat sisi komersial sejak 2017. Diawali dengan pembentukan Rumah Pangan Kita (RPK) warung atau gerai yang menyediakan produk pangan langsung dari Perum BULOG. Keberadaan RPK di setiap wilayah merupakan strategi menstabilkan harga pangan sekaligus memperluas segmen bisnis ritel dengan membuka kemitraan usaha berbasis kerakyatan.
Untuk mendukung bisnis RPK, Perum BULOG gencar mengadakan kegiatan komunikasi pemasaran agar masyarakat lebih mengenal produk-produk Perum BULOG, termasuk rencana penjualan ke luar negeri atau ekspor.
Kebijakan memperkuat sisi komersial Perum BULOG tersebut tentu tidak akan menjadi efektif tanpa didukung oleh SDM (Sumber Daya Manusia) yang mumpuni. Di sinilah perubahan atau transformasi paradigma Perum BULOG dilaksanakan. Peran Perusahaan kini tidak saja melaksanakan penugasan dari pemerintah, tapi juga dituntut mampu bersaing secara sehat di kompetisi bisnis pangan yang ketat.
Langkah nyata yang diayunkan Perum BULOG adalah menata struktur organisasi perusahaan sekaligus menempatkan SDM pada posisi dan waktu yang tepat. Penempatan personel ini dibarengi dengan berbagai upaya untuk meningkatkan kapasitas dan kemampuan sumber daya manusia melalui pendidikan dan pelatihan, baik yang diselenggarakan oleh internal maupun eksternal.
Hasil dari kebijakan tersebut sudah mulai bisa positif.
Kepiawaiaan SDM Perum BULOG dalam membaca peluang pasar melalui produk yang berkualitas, harga yang terjangkau, lokasi dan waktu penjualan yang tepat, sudah mulai terasah.
Komunikasi pemasaran pun sudah mulai dikembangkan melalui iklan dan gimmick promosi yang menarik. Insan Perum BULOG semakin matang dan siap untuk menghadapi persaingan global dan memiliki mental pemenang dalam pertandingan bisnis pangan global. Sehingga visi Perum BULOG yakni Menjadi Perusahaan Pangan yang Unggul dan Tepercaya dalam Mendukung Terwujudnya Ketahanan Pangan, semakin cepat terwujud.
role in securing staple food prices, managing government food reserves and distributing staple foods.
Even though global economic growth was slowing down, the Indonesian economy throughout 2019 had actually shown growth of 5.02% (YoY) in Quarter 1 to Quarter IV of 2019, or Rp15,833.9 trillion with a GDP per capita of Rp59.1 million or USD4,174.9; although it tended to weaken compared to the same period of the previous year.
This achievement was relatively better than other emerging market countries, for example China which slowed down from 6.50% (YoY) to 6.00% (YoY) while India fell sharply from 7.00%
(YoY) to 4.55% (YoY).
The stable condition of the world economy was in line with the decline in the number of poor Indonesians, which as of September 2019 amounted to 24.79 million people (9.22%), or a decrease of 0.88 million people (0.44%) compared to September 2018. The decline in the number of the poor people showed an encouraging trend.
The existence of the poor has been closely related to Perum BULOG for nearly 20 years. Initially Perum BULOG launched a subsidized food assistance program in July 1998 with the name Special Market Operation (OPK) for Rice, then the company was appointed by the government to distribute Rice for Poor Families (Raskin) which then at the end of August 2015, changed to Rastra (Beras Sejahtera – Prosperous Rice).
Along the way, the government changed the pattern of distributing Rastra in kind with non-cash food assistance (BPNT) in the form of e-vouchers. With this assistance, Rastra could be more targeted, more on time and done administratively, besides being easier to reach. The people who had e-vouchers could buy rice and other foodstuffs according to the quantity and quality they wanted.
However, from the company business side, this policy reduced company revenue because 70% of Perum BULOG's revenue came from the portion of the public service obligation (PSO) through the distribution of Raskin (Rice for poor families).
To anticipate this, Perum BULOG has strengthened its commercial side since 2017. It began with the establishment of Our Food House (RPK - Rumah Pangan Kita), a shop or outlet that provided food products directly from Perum BULOG. The existence of RPK in each region was a strategy to stabilize food prices while expanding the retail business segment by opening community-based business partnerships.
To support the RPK business, Perum BULOG was aggressively holding marketing communication activities so that the public was more familiar with Perum BULOG products, including plans for overseas sales or exports.
The policy to strengthen the commercial side of Perum BULOG would certainly not be effective without the support of quali ed human resources. This was where the change or transformation of the Perum BULOG paradigm was carried out. The role of the Company then was not only to carry out assignments from the government, but also required to be able to compete fairly in the
erce food business competition.
The real step taken by Perum BULOG was to organize the organizational structure of the company while placing HR in the right position and at the right time. This personnel placement was accompanied by various efforts to increase the capacity and capability of human resources through education and training, which were organized internally and externally.
The results of this policy have started to be positive. The exper tise of HR of Perum BULOG in reading market opportunities through quality products, affordable prices, the right location and sales time, has begun to be honed. Marketing communications have also begun to be developed through attractive advertisements and promotional gimmicks. Perum BULOG personnel were more mature and ready to face global competition and had a winning mentality in the global food business competition. So that the vision of Perum BULOG, namely To Become a Superior and Trusted Food Company in Supporting the Realization of Food Security, would realize more quickly.