Thuc tien - K i n h n g h i e m T a p c h i C d n g s a n
N G A N H D U L I C H T H A N H P H O H O C H I M I N H TO TIN BUOC VAO NAM 2011
NGUYIN THI H6NG *
Nganh du lich Thanh phd Hd Chi Minh trong nhieu nam qua ludn duqc
danh gid Id nganh kinh te quan trong, gdp phan ddng ke vao tdng truong GDP cua Thanh phd (tu4% den 5%). Nam 2010, tiep tuc phat huy tinh chu ddng, ndng ddng vd sdng tao, nganh du lich Thanh phd dd thuc Men nhieu gidi phap nhdm phat trien du lich tren dia ban vd dd dat duqc nhuhg thanh tich ndi bat, tao dd phat trien todn nganh trong nam 2011 - nam ma ddu ke hoach 5 nam 2011 - 2015.
Q u y hoach d a u t u , h o p tac phat trien, da dang hoa cac san p h a m d u lich Thanh pho Ho Chi Minh luon duoc danh gia la mot trong nhung tmng tam du lich hang dau ca nuoc, la dia phuong di dau trong viec de ra cac giai phap phat trien du lich, da dang hoa san pham du lich. Trong nhung nam qua nganh du lich Thanh pho luon chu trong den cong tac quy hoach dau tu - phat trien san pham - hop tac phat trien du lich - dao tao nguon, khong ngirng nang cao chat luong tao buoc phat trien moi cho du lich Thanh pho
"chap canh".
Ve quy hoach dau tu, nganh du lich Thanh pho da phoi hop voi Vien Nghien cuu phat trien thanh pho va Vien Nghien cuu phat trien du lich, Tong cue Du lich hoan chinh du thao de cuong Quy hoach phat trien du lich Thanh phd H6 Chi Minh giai doan 2010 - 2020, tam nhin den nam 2025. Xay dung va hoan thien 4 de tai khoa hoc nham phat trien du lich Thanh
pho. Tiep theo la cac de tai "Khai thac va phat huy gia tri van hoa am thuc trong xay dung san pham du lich tai Thanh pho Ho Chi Minh";
nghien cuu ve thi trudng khach du lich (thi trudng trong diem My, Han Qudc, Dai Loan, O-xtray-li-a, Xin-ga-po va Ma-lai-xi-a, Nhat Ban); de tai ve du lich hdi nghi... Cac de tai da duoc nghiem thu trong quy IV-2010 va tung budc dua vao trien khai thuc hien.
Phat trien sdn pham du lich, Uy ban nhan dan Thanh phd da chi dao trien khai xay dung chuong trinh bieu dien van hda nghe thuat phuc vu khach du lich. Thuc diy chuong trinh dich vu dat chuan du lich, tap tmng phat trien cac diem an udng dat chuan du lich. Thanh phd hien cd 94 diem dich vu dat chuan du lich (trong do cd 62 diem mua sam va 32 diem an udng). Dac biet, Chuong trinh "Thanh phd Hd Chi Minh - 100 dieu thu vi" la san pham du
* Uy vien Ban Thuong vu Thanh uy, Pho Chu tich Uy ban nhan dan Thanh pho Ho Chi Minh
74 S6 819 (thang 1 nam 2011]
Thuc tien - K i n h nghiem T a p < h i C p n g s a n
lich doc dao cua Thanh phd va lan dau tien dugc to chuc tai Viet Nam.
Hop tdc phat triin du lich, ky ket hgp tac lien ket tam giac phat trien du lich Thanh pho H6 Chi Minh - Binh Thuan - Lam Dong. To chuc gap go doanh nghiep du lich Thanh pho H6 Chi Minh va tinh Cham Pa Sac (Lao), qua do Hiep hoi du lich hai ben da ky ket hop tac, tao tien de thuc day viec ttao doi, gui nhan khach.
Qua do dinh hudng trien khai cho nam 2011.
Dao tao nguon nhdn luc, de dap ung nhu cau ve chat lugng va bd sung dieu kien cap the cho ddi ngu hudng dan vien, nganh du lich Thanh phd da phdi hop vdi Tmng tam ngoai ngu trudng Dai hoc Khoa hoc xa hdi va nhan van Ha Ndi td chuc dn tap, kiem tra ngoai ngu chuyen nganh du lich cho 237 hudng dan vien su dung 6 ngoai ngu (Anh, Nhat Ban, Phap, Due, Nga, I-ta-li-a). Ddng thoi td chuc cac ldp dao tao can bd quan ly khach san vira va nhd, dap ung yeu cau phat trien dich vu khach san.
Quang bd xuc tien du lich, nganh du lich Thanh phd da trien khai nhieu hoat ddng quang ba xuc tien, da dang hda san pham, phat trien ngudn nhan luc, da dem lai hieu qua that dang tu hao trong cac hdi thi hudng dan vien du lich, le tan khach san toan qudc, che bien mon an dan tdc va dac biet la giai thudng
"Ngudi quan ly diem den xuat sac nhat" do Td chuc Xuc tien du lich cac thanh phd chau A - Thai Binh Duong (TPO) trao tang.
To chuc Triln lam qudc te du lich Thanh phd Hd Chi Minh ITE 2010, da cd su tham gia cua hon 300 don vi la doanh nghiep, co quan xuc tien du lich vdi tu each la ngudi ban va ngudi mua den tir 35 qudc gia.... nham gidi thieu cac diem du lich va cac san pham du lich vdi du khach trong va ngoai nude. Viec td chuc cac su kien dugc chu trong chieu sau, khdng ngirng dugc ddi mod ve each thuc td chuc, nang cao chat luong va da trd thanh mdt thuong hieu, net rieng ddc dao cua du lich Thanh phd, nhu dudng hoa Nguyen Hue, l l hdi banh tet; ngay hpi du lich; le hdi trai cay
Nam Bp, trien lam qudc te du lich Thanh phd Hd Chi Minh (ITE HCMC).
Cdng tdc cdi each hanh chinh, tao mdi trudng kinh doanh lanh manh, binh dang cho cac doanh nghiep dupe nganh du lich Thanh phd chu trpng; cdng tac phdi hpp giua cac sd, nganh va quan, huyen dupe thuc hien mdt each ddng bp, nhat la trong viec ra soat tinh hinh hoat ddng cua cac doanh nghiep tren dia ban, hudng dan cac doanh nghiep kinh doanh dung quy dinh va kip thdi phat hien, xu ly doanh nghiep hoat ddng trai phap luat. Cdng tac xa hdi hda dupe dac biet chu trpng, vai trd cua doanh nghiep ngay cang dupe khang dinh, ddng gdp tich cue vao su phat trien cua nganh du lich Thanh phd. Hiep hdi Du lich Thanh phd da cd chuyen bien tich cue trong hoat ddng vdi viec phat trien hdi vien theo nganh nghe, tich cue tham gia cac su kien du lich cua Thanh phd, dac biet la trong cac hoat ddng thi tay nghe du lich toan qudc, gdp phan vao thanh tich chung cua nganh du lich Thanh phd, tao khi the, ddng luc mdi cho su phat trien cua nganh.
Vdi nhung nd luc tren, nganh du lich Thanh phd Hd Chi Minh da thuc su hdi phuc sau thdi ky chiu anh hudng cua suy giam kinh te, ddng gdp cd hieu qua vao chuyen dich co cau kinh te Thanh phd. Lupng khach qudc te den Thanh phd chiem 60% trong tdng sd lupng khach qudc te den Viet Nam, nam 2010 udc dat 3.100.000 lupt, tang 25% so cung ky va dat
111% ke hoach nam 2010. Tdng doanh thu du lich udc dat 41.000 ti ddng, tang 17% so vdi cung ky va dat 77% ke hoach nam 2010. Lan dau tien, lupng khach qudc te den Thanh phd Ho Chi Minh vupt qua con sd 3 trieu, md ra mdt giai doan phat trien mdi cua nganh du lich Thanh phd trong thdi ky hdi nhap kinh t l toan cau. Thanh pho da vinh du nhan giai "Hinh anh du lich xuat sac" cung vdi giai thudng
"Ngudi quan ly diem din xuit sic nhit" do TPO trao tang cho lanh dao So Van hda, The thao va Du lich Thanh phd.
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Thuc t i l n - K i n h n g h i e m T a p < h i C d n g s a n
T i e p tuc n a n g cao va p h a t t r i e n Nam 2011, Thanh pho dung trade nhieu
thuan loi nhung cung gap khdng it khd khan, thach thuc. Muc tieu phat trien du lich Thanh phd trong nam 2011 la xay dung mdi trudng du lich an toan, than thien va van minh, tang cudng quang ba xuc tien va hop tac qudc te, chu ddng hdi nhap va canh tranh cd hieu qua vdi du lich khu vuc tren co sd khai thac tiem nang, loi the so sanh de nang chat luong dich vu va da dang hda san pham du lich.
De thuc hien muc tieu tren, phan dau thu hut khach qudc te den Thanh phd nam 2011 dat 3.500.000 lupt, tang 11%, doanh thu du lich dat 49.000 ti ddng, tang 20% so vdi nam 2010; nganh du lich Thanh phd xac dinh thi trudng can tap tmng quang ba xuc tien, do la cac nhdm nude va cac nude Ddng Bac A (Nhat Ban, Han Qudc, Tmng Qudc), Phap, Due, Hoa Ky, 6-xtray-li-a, ASEAN... Ben canh viec trien khai cdng tac quang ba xuc tien gin vol cac thi trudng trpng diem, thi trudng tiem nang ndi tren, Thanh phd se td chuc quang ba ra nude ngoai ngay trong nude thdng qua cac chuyen Fam Trip cho cac hang lu hanh - nha bao qudc te, phdi hpp voi cac tinh, thanh trong nude va cac nude trong khu vuc. Td chuc tdt cac su kien le hdi nham kich cau du lich npi dia, nhu le hdi dudng hoa Nguyen Hue, ngay hdi du lich, le hdi trai cay Nam Bp, lien hoan mdn ngon cac nude; quang ba hinh anh dilm den, tao co hdi cho doanh nghiep du lich trong nude gap go, lien ket, chao ban san pham vdi cac doanh nghiep qudc te nhu trien lam du lich qudc te ITE. Tiep tuc khai thac tdi da loi t h i cua cac phuong tien thdng tin dai chung, nhSt la tmyin hinh trong viec gidi thieu hinh anh diem den Thanh phd.
Thanh phd Hd Chi Minh khdng chi thudng xuyen duy tri chuong trinh tmyin hinh du lich vdi chu d l "Du lich va cudc sdng" tren kenh HTV9 ma con xay dung nhilu chuyen muc
gidi thieu du lich thanh phd tren kenh tmyin hinh qudc gia nhu VTV2, VTV9; tilp tuc nang cao chit lupng hoat dpng cua cau lac bd phdng vien du lich nhlm tap hpp, dinh hudng tuyen truyen quang ba du lich theo chu d l gan vdi tung thdi diem, dac biet vao nhung dip td chuc cac su kien ldn cua Thanh phd; diu tu va khai thac cd hieu qua mang ludi cac diem thdng tin tai khu trang tam, nha ga san bay Tan Son Nhat vdi phuong thuc thdng tin hien dai, man hinh cham, cac an pham dupe in an bang nhieu thu tieng. Dieu dang ndi la tat cac cac diem thdng tin nay deu dupe xay dung, trien khai theo phuong thuc xa hdi hda vdi su tham gia cua cac cdng ty truyen thdng cd uy tin cua Thanh phd.
San pham de thu hut khach du hch din Thanh phd la mdt bai toan dupe dat ra khdng chi ddi vdi rieng nganh du lich ma con ddi hdi su tham gia cua cac nganh, dia phuong cd hen quan. Nam 2011 la nam nen kinh te nude ta tiep mc hdi nhap sau hon vao kinh t l t h i gidi, do do nganh du lich se cung vdi cac nganh, quan, huyen xay dung va td chuc cac chuong trinh, su kien van hda du lich, da dang hda va nang chat san pham, nhan rdng chuong trinh dich vu du lich dat chuan, nhanh chdng xay dung cac chuong trinh bieu dien van hda nghe thuat phuc vu du khach, triln khai chuong trinh du lich dudng sdng, trien khai lin 2 chuong trinh "Thanh phd Hd Chi Minh - 100 dieu thu vi"... nham tang sue hip din dilm den, keo dai thdi gian luu tru, nang muc chi tieu cua khach du lich. Thanh phd da chi dao Sd Van hda, T h i thao va Du lich Thanh phd day manh cdng tac nghien cuu khoa hpc nhlm dua vao ung dung trong thuc te nhung d l tai cd gia tri thuc tien cao, nhu "Chien lupc xay dung thuong hieu dilm den Thanh phd Hd Chi Minh", "Chiln lupc phat trien ngudn nhan luc giai doan 2010 - 2020"; cac d l tai khoa hpc cd tinh thuc tien cao lien quan den thi trudng khach qudc t l , phat triln du lich hdi nghi va 76 So 8.19 (thang I nam 2011)
Thuc t i l n - K i n h nghiem T a p c h i C d n g s a n
khai thac gia tri van hoa am thuc phuc vu khach du lich.
Tir tin huong din tutmg lai
Ben canh nhung giai phap ve phat trien san pham, quang ba xuc tien, quy hoach dau tu du lich, Thanh ph6 Hd Chi Minh tiep tuc quan tam day manh cai each hanh chinh, tao moi truong thong thoang trong kinh doanh; tang cudng cdng tac quan ly nha nude, dac biet la phdi hop vdi cac quan, huyen trong cdng tac hau kiem vdi muc dich hudng dan cac doanh nghiep kinh doanh dung phap luat, han che thap nhat viec sai pham. Quan tam va tiep tuc tao dieu kien cho Hiep hdi Du lich Thanh phd phat huy hon nua vai tro cua minh trong viec hd tro cac doanh nghiep nhd va vua phat trien du lich; lien kit, huy dong ngudn luc cua cac doanh nghiep trong Hiep hdi va giua Hiep hdi vdi cac hiep hdi, td chuc nganh nghe khac trong viec nang cap, da dang hda san pham du
lich phuc vu nhu clu tham quan, vui choi giai tri, mua sim, nghi ngoi cua du khach. Tao su phdi hop chat che giua cac doanh nghiep lu hanh, luu tru vdi cac doanh nghiep trong cac linh vuc dich vu khac nhu thuong mai, hang khdng...
Vdi tmyin thong nang ddng, sang tao cua mdt thanh phd ludn di dau ca nude trong hoat ddng kinh t l - xa hdi, cung vdi su quan tam tao dilu kien cua Bd Van hda, The thao va Du lich, su quan tam lanh dao cua Thanh uy, Uy ban nhan dan Thanh phd, su ddng tam hiep luc cua cac thanh vien Ban chi dao phat trien du lich, cac nganh, cac cap, su ddng long cua cac doanh nghiep, tin rang nganh du lich Thanh phd Hd Chi Minh quyet tam phat trien manh me, gdp phan vao chuyen dich co cau kinh te theo hudng nang dan ty trpng thuong mai - dich vu trong tdng GDP cua Thanh phd, ddng gdp nhieu hon nua vao su tang tradng cua du lich ca nude. •
T o u r i s m o f H o C h i M i n h c i t y
w i t h firm c o n f i d e n c e m e e t s t h e y e a r 2 0 1 1 NGUYEN THI HONG
Member of Standing Council of City Party Committee, Deputy Chairman of People's Committee of Ho Chi Minh City Over the years, tourism of Ho Chi Minh City has always been considered as an
important economic sector, making significant contribution to the city's GDP growth (4% -5%). It has also effectively contributed to the city's economic structure innovation. Activeness, dynamism and creativeness of the tourist industry has been promoted.
In 2010, over 3 million foreigner tourists visited the city (60% of total foreigners arriving to Vietnam). The city gained from tourism a turnover of over 40.000 billion VND. Thus, a new development stage of the city's tourism was opened in the tendency of global economic integration. And a new momentum for development was made for the tourist industry of 2011 (the first year of the Five - Year Plan 2011 - 2015).
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