Chuyen muc: Quan trj - Quan ly - TAP CHI KINH TE & QUAN TRI KINH DOANH SO 11 (2019) ANH HUOfNG CUA TRACH NHIEM XA H Q I D £ N CAM KET VA Y DINH C H U V E N VIEC
CUA NHAN VIEN TAI DOANH NGHIEP TREN DIA BAN TINH THAI NGUYEN
Pham Van Hanh Tdm tdt
Nghien ciru ndy xem xet su dnh hudng cua irdch nhiem xd hdi din su cam kit ciia ngudi lao ddng tgi cdc khdch san tren dia ban tinh Thdi Nguyen Vdi viec diiu tra 250 nhdn vien tgi cdc khdch san tren dia bdn tinh Thdi Nguyen, ket qud nghien cim chi ra rdng trdch nhiem xd hdi cd dnh hud-ng tich cue din su cam kit eua ngucn lao ddng Cu the, nhimg khdch sgn ndo quan tdm nhiiu tdi hoat ddng ciia cdng ddng vd vi mdi trudng sS cd dugc su cam kit cua ngudi lao ddng tdt hem Vdi viec nhdn thiee tdt vi hinh dnh ciia khdch san ngudi lao ddng se gdn bd nhieu hon vd nd luc cd gdng vdo suphdt tnin cua khdch sgn Tir kit qud nghien cim, mdt sd di xudt gidi phdp qudn ly giiip cho gidm ddc cdc khdch san trSn dia bdn tinh Thai Nguyen ed gidi phdp phii hop nhdm tdng cudng su cam kit eua nhdn vien ihdng qua viec thuc hi§n trdch nhiem xd hoi ddi vdi cdng ddng
Tij- khoa Trdch nhiem xd hoi cua doanh nghiep, cam ket cam xuc, cam kit chudn muc, cam kit tiip iuc, y dmh chuyen viec. Thai Nguyen
EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE'S COMMITMENT AND TURNOVER INTENTION AT COMPANIES
IN THAI NGUYEN PROVINCE Abstract
777(5 study examines the influence of corporate social responsibility on employees' commitment The total of 250 participants who are employees of the hotels in Thai Nguyen province, Vietnam lookpart in this research. The results suggest that corporate social responsibility has a significantly posihve influence on employee's commitment. In pargcular, the hotels with higher level of social or environmenUal consideration may achieve higher employee's commitment. With the good perception about hotel images, employees may commit to work for hotels for long nme From the research results, some managerial imphcaUons were proposed to help hotels in Thai Nguyen province to increase employees ' commitment and performance
Keywords: Corporate Social Responsibibly, Commitment, AffecUve Commitment, Normative Commitment, Continuance Commitment, Turnover Intention, Thai Nguyen
JEL classification M, M14. M5
1. Dat v3n d l ctg (2014) nghien cuu cac ySu td tac ddng den su trong kinh doanh boat ddng kmh doanh cua g ^ ket to chirc eua nhan vien khdi van phdng d doanh nghiep, vai trd eiia thai do g ^ ket eiia Thanh pho Can Tho Nghien cuu ciia Tran Van nhan vien rat quan trong Neu nhan vien phan Diing (2018) va cac yeu to anh hudng Idi su earn d4u no luc vi doanh nghiep thi ho se tan lam ket eiia nhan vien tiong doanh nghiep cung da cong hian va phuc vu khach hang that lot Mudn chi ra nhu ban chat cdng viee, ea hdi dao tao va nhan vien cd su no luc cong hien tdt thi can lao thang rien, thu nhap. van hoa (Dung, 2018) Cd cho ho mdt cam nhan g4n bd vdi Id cbiic Khi mdt so nghien ciru cac yeu to anh budng Idi y nhan vien cd tam ly gkn ket vdi to chirc hg se cd dinh chuyjn viae cua nhan vian nhu nghien ciiu V dinh lam viec lau dai eho doanh nghiep noi ho ciia Nguyen Thanh Tuan va cdng su da phan tich iam. Ho se no luc bet minh da cung cip cho eac yeu td gdm quan be ddng nghiep, mdi tmdng khach hang nhung dieh vu Idl nhat Khi nhan lam viec, su cang thang va luong va phiic lai ciia vian cam ket lam viec eho doanh nghiep ho se it doanh nghiep (Tuan, 2016) Cd mot sd nghien ed V dinh rdl bd cdng ly Nau mdt doanh nghiep ciru da da cap tdi anh hudng cua trach nhiem xa ed ddi ngu lao ddng g^n kat, lam viec lau din se hgi Idi su bai long cua nhan vian nhu nghien tiet kiem nhieu chi phi do phai dao tao lao ddng Huynh Quang Linh va cdng su (2020) lai cac vi nhan vien chuyen viec, doanh nghiep tinh Tra Vmh Tuy nhien, chua eo Hien nay, ed nhieu nghien ciiu ve su cam nghien ciiu nao nghien cuu anh huong eua trach ket eua nhan vien. Cac nghien ciiu nay lap tmng nhiem xa hdi anh huang tdi su gan ket ciia nhan vao nghian ciiu cae yeu to anh hudng tdi su cam vien va }' dinh chuyen viae ciia ho, dac biet la d kat cua nhan vian. Nguyen Thj Phuong Dung va dia ban tinh Thai Nguyen. Vi vay. viae nghien
Chu>en muc: Quan trj - Quan l>' - TAP CHI KINH TE & QUAN TRI KINH DOANH SO 11 (201'' Clin mdi quan he giua trach nhiem xa hdi. cam
ket cua nhan vien va y dinh chuyen viee ciia nhan vian cd y nghia khoa bgc va tliuc tien tiong bdi canh canh tranh nga> cang gay git khi Viat Nam hdi nhap sau vao thi tmdng quoc ta, 2. Co'sdiy luan
Trdch nhiem xd bdi ciia doanh nghiep (TNXH)
TNXH dugc duac hicu la su cam kcl eiia doanh nghiep trong bdn phan ddng gdp chg viec phat tnen kinh ta - xa hdi ben vung, Ihdng qua nhiing hoat ddng cd lai eho eac ben lien quan bao gdm doanh nghiep, ngudi lao ddng va cdng ddng. Cd nhieu each tiep can vc TIMXH. Cd each tiap can COI TNXH dugc phan tich theo 2 gdc do: Gdc dd ben ngoai duac phan anh trong mdt mdi quan he giua DN vdi cdng ddng thdng qua boat ddng kinh doanh, thue hien nghiem chinh eac nghia vu ve thua. ky ket hap ddng vdi cae nha phan phdi dia phuang. ton trgng nhan quyan, khmen khich cac boat ddng bao ve mdi tmdng, trong khi dd. gdc dd ben trgng tap tmng vao ddi tugng nhiing ngudi nhan vien trgng viae dap ling cae lgi ich chuc nang, kinh te, tam ly va dao diic lir cac lo chirc su dung lao ddng
Cach liap can kliac coi TNXH theo 2 gdc dd Cae hoat ddng cua doanh nghiep ddi vdi cong ddng xa hdi ndi chung va cac boat ddng cua doanh nghiep ddi vdi mdi tm'dng (Turker, 2009).
Nghien cim nay de cap tdi TNXH tren hai gdc do nay Trach nhiem ciia doanh nghiep ddi vdi van da xa hgi la mdt khai niem theo dd doanh nghiep dong nhat mdi quan tam eua cdng ddng xa hdi vao boat dgng kinh doanh cua minh va tirong tac vdi cac ben lien quan ma khdng da cap tdi van de lai ich kinh ta, Cae boat ddng na}' bag gdm hoat ddng tir thien. cac chuong trinh ho tra dja phuang xda ddi giam ngheo. giai quyet viec lam. tai tro cac chuong trinh phiic lgi, Trach nhicm xa hdi ddi vdi mdi tmdng la khai niem theo dd doanh nghiep ddng nhat mdi quan tam vc mdi tmdng vao hoat ddng kmh doanh ciia minh va quan tam tdi eac ben hen quan ma khdng de cap Idi loi ich kinh la trong cac boat ddng nay Day la viec doanh nghiap chu ddng bao ve mdi tnidng, xir ly chat thai vi loi ich cua toan xa hdi
Su cam ket cua nhdn vien
Cam ket ciia nhan vien lien quan den su g ^ bd ciia ngudi lao ddng vdi td chirc ma hg lam viee. Cam ket eiia nhan vien rat cd y nghTa vi nd quy£l djrdi lieu nhan vien ed kha nang rdi bd cdng viae hay nang cao chat luong cdng viee hay khdng Allen & Meyer (1991) la ngudi di dau dua ra cac ly thuyet cam ket cua nhan vien. Theo
dd. cam ket ciia nhan vien cd ba thanh ^ chiau la: Cam ket cam xiic, cam ket tic ^ cam ket chuan muc.
Cam ket linh cam lian quan d' '^^m gan bd, thudng duoc ban ket vdi m( . i-^i tmdng lam viec thuan lgi va moi quan he vdi cac nhan vien khac. Mat khac, cam k£t chuan muc ed hen quan dan nghia vy Nhan vien cd the cam thay hg no Id chirc vi da duge giao mdt cdng viec khi hg can nhat. Cuoi ciing, cam ket tiap tuc ban quan den eac dieu khoan viec lam nhu hop dong cdng viec, dieu nay ed the khien cho cdng viec hien lai trd nen rat tdn kem hoac rac rdi (Porter va ddng nghiep,1974)
Y dinh chuyen viec: Y djnh chuven \iee dugc hieu la viec nhan vien cd < dinh rdi bd cdng t} va tim kiem mdt cdng viae thay- the d Id chiic khac. Y dmh nghi viec cua nhan vien la v dinh rdl khoi mdi tm'dng lam viee hien lai da chuyen sang mdi tmdng lam viec khac, Nhan vien trong mdt td chiie rdi bo td chiic vi nhieu ly do duoc xem la thdng thudng va phd bien nhat do la khi nhan vien nhan thay hanh vi lanh dao hay giam sat khdng tdt hoac khdng phii hgp, cac vi tri khdng thach thiie, co hdi thang tien bi gidi han, luong thudng la khdng tuong ximg vdi cdng viec dam nhan (Schvvepker, 2001)
Mdi quan he giu'a trdch nhiim xd hdi, cam ket cua nhdn vien vd y dinh chuyen viec
Tran thuc ta, cac hanh vi cd trach nhiam ciia mdt cdng ty la cac van dc quan ly quan trong va cae nha quan ly nen coi viec nay cd vai trd hang dau trong viec thiic day cac hanh vi cd trach nhiem cua ngudi lao ddng. Neu mdt td chirc co trach nhicm ddi vdi \a hdi va ed trach nhiem ddi vdi mdi tmdng ngi cdng ddng dia phugng dang smh sdng thi nhan vicn sc cam nhan dugc hg lam trgng mdi tmdng an tgan va cd trach nhiem.
Ho cd xu hudng gan bd hgn vdi cdng ty va it cd y djnh bd viec
Khi nhan vian nhan thii'c dugc trach nhiam xa hdi eua cdng ly, ho sc tham gia nhieu ban vao viec ddng gdp cdng sire ciia hg da phat tnen cdng ly. Khi nhan vicn nhan thiic cag trach nhiem xa hdi eiia cac cdng ly, ho ed the cam thdy gan kat cao vdi cdng ty de tao ra kcl qua tdt hon, Nhan vian tin vao cdng ly, ho se gift diing cam ket vdi cdng_ ty Ho nghi rang ho cd trach nhiem giii cam kcl cua cdng ly vdi khach hang va cac ben lien quan khac. Cam kat cua nhan vien lam tang chat lugng san pham. bang hda, dich vu ma cdng 1} cung cap eho khach bang Chat luang san pham phu thudc phan Idn vag thai do va trach nhicm cua nhan vian Kbi nhan
Chuyen muc: Quan trj - Quan ly - TAP CHI KINH TH & QUAN TRI KINI I DOANH SO 11 (2019) vien nhan thirc duac doanh nghiep cd trach
nhiem vdi xa hgi va mdi tmdng, ho se gan bd vdi cdng ty lau hem va giam y dinh chuyen viec,
Tir phan thao luan tren eac gia thuyet dugc de xuat nhu sau:
HI: Cam ket cdm xiic ciia nhdn vien ddng vai tro trung gian tniyen tdi dnh hudng cua trdch nhiem eiia doanh nghiep ddi ven vdn di xd hdi den y dinh chuyen viee eua ho
H2' Cam ket cdm xiic ddng vai trd trung gian truyen tdi dnh hudng ciia trdch nhiem cua doanh nghiep ddi vdi mdi trudng din y dinh chuyen viee cua nhdn vien.
H3. Cam ket chudn muc ciia nhdn vien ddng vai trd trung gian truyin tdi dnh hudng ciia trdch
nhiem eua doanh nghiep ddi ven vdn di xd hdi den y dmh chuyen viec cua ho.
H4 Cam kit chudn muc ddng vai trd trung gian truyin tdi dnh hudng eua trdch nhiem eiia doanh nghiep dot vdi mdi trudng din y dmh chuyen viec eiia nhdn vien.
H5- Cam ket tiep iuc ciia nhdn vien ddng vai trd trung gian tniyin tdi dnh hudng cua g-deh nhiem cua doanh nghiep ddi vdi vdn di xa hgi den y dmh chuyen viec ciia ho.
H6; Cam kit tiep tuc ddng vai trd trung gian truyin tai dnh hudng eua trdch nhiem ciia doanh nghiep ddt ven mdi trudng din y dinh chuyen viec ciia nhdn vien
Hinh 1 • Md 3. Phuffng phdp nghien cuu
Ve qu} trinh nghian eiiu. dau lien nghien ciiu tdng quan de xay dung ca so ly luan va de xuat cac gia thuyet nghian eiiu Ve thu thap sd lieu, nghien ciiu nay sii dung phuang phap khao sal bang bang hdi ^e thu thap sd lieu Phicu khao sat va thang do duoc tham khao tir cac nghien cihi tmdc da.} va cd dieu cbinh cho phii hop vdi hoan canh cua dia ban nghien ciiu, Phieu khao sat duoc tham khao y kicn eua mdt sd can bd giang vicn lai tmdng Dai hoc Kinh le va QTKD, Dai hgc Thai Nguyen Dieu tra duge thuc bien theo nhdm ngudi lao dgng tai 20 doanh nghiap tren dia ban tinh Thai Ngu}cn Dau tian ngudi tra Idi se duoc gidi thieu \e muc dich cua nghien ciru. Ticp dd ngudi tham gia se tra Idi cac cau hdi trong bang hdi Pbicu dieu tra sau dd duoc thu thap. ma hda va nhap vao phan mem Sd hau sau khi dirae ra soat Idi sc duoc sir dung dc phan tich va kiam djnh eac gia tbu}-at.
hinh nghien cuv
Tdng the vd mdu nghien ciru
Tdng the nghian ciiu la ngudi lao ddng dang lam viee tai cae doanh nghiep o Thin Nguyen Mau nghian ciiu duoc chon theo phuang phap thuan nan la nhu'ng ngudi lao ddng dang lam vice tai 20 doanh nghiep Iran dia ban tinh Thai Ngu\cn So lugng mau duac xae dinh theo so lugng muc hoi duoc su dung trong bang hoi \ a dd tin cay eua thang do Theo dd. sd man dugc xac dinh theo cdng thiic n=5*k+50 (Hair va cac cdng sir, 2014) trong dd n la sd lugng mau dieu tra. k la sd muc hdi dimg trong bang hoi, Theo cdng thiic na}- sd luong mau la 200. de dam bao do tin cay thang do \a du phdng Idi khi tra Idi phieu cua ngudi tham gia, sd lugng phieu dieu tra la 250
Thang do De do ludng trach nhiem ciia doanh nghiap ddi vdi van de xa hoi (CRS). bdn muc boi duoc inch va diau chinh ttr nghian ciiu cua Turker (2009) duac su dung \di thang do 7 miic tir rat khdng ddng V dan rat ddng >' Ngudi
ic: Quan trj - Quan ly - TAP CHI KINH TE & QUAN TRI KINH DOANH SO 11 (201' tia loi the hign miie do dong < vdi cau phat biau
duoc thict ke phii hop vdi diau kien mdi tmdng lam \icc eua doanh nghiap. De do ludng trach nhiem xa bdi cua doanh nghiep ddi vdi mdi tmdng (CRE). bdn muc hoi ciing duoc trich va diau chinh tir nghien ciru cua Turker (2009) vdi thang do 7 miic tir rat khdng ddng y den rat ddng }' Dc do ludng cam kat cua nhan vien. 12 muc hoi duoc trich \ a dieu chinh bd cau hoi lir nghien ciru cua Porter \a ddng nghiep (1974), sii dung thang do 7 miic tir "rat khdng ddng} den rat ddng }" vdi ba bicn cam kcl cam xiic (AFC), cam ket ticp tuc (COC). va cam ket chuan muc (NOC) Da do ludng}' dinh chuyen viec (TIN) cua nhan vien, bdn muc hoi duoc trich va dieu chinh tir nghian ciru cua Sch-\%epker (2001) vdi thang do 7 muc tir
"rat khdng ddng y den rat ddng y".
Quy trinh phdn tich sd lieu
Thang do trach nhiem xa hdi duac do ludng vdi hai ehicu Trach nhiem ciia doanh nghiep vdi cae van dc xa hdi va trach nhiem eua doanh nghiep ddi vdi mdi tmdng Ket qua phan rich nhan td kham pha cho thay 8 muc bdi do ludng trach nhiem xa hdi thudc hai nhan td neng biet, Kicm dinh dd tin cay eho thay thang do do ludng trach nhicm eua doanh nghiep vdi eac van dc xa hdi gdm 4 muc hdi dam bao dd tin cay vdi he sd Alpha la 0,78 giai thich su bien thian ciia 69,11 % ciia phuong sai Thang do do ludng trach nhicm cua doanh nghiep vdi mdi tm'dng gdm 4 muc hoi cung the hien dd rin cay va hdi lu vdi he so Alpha dat 0.81 va giai thich su bien thien ciia 72,03% phuong sai
Ket qua phan tich nhan id kham pha ciing chi ra, bdn muc hdi diing dc do ludng su cam kat cam xiic ciia nhan vicn thudc mdt nhan id. giai thich duoc 67.46% phuang sai va dam bao dd tin ea} vdi he sd Alpha dat 0.77, Cac gia tri tuong
quan bian tdng dau Idn ban 0.5. Dieu ^ hien thang do nay la hdi tu va tin ca} i^'^
phan rich cua ebi ra bdn muc hoi do hu -ani ket tiep tuc thudc mdt nhan td giai thi-. duoc 65,71% phuang sai \a do tin ca} dat 0.75 Thang do nay ciing dam bao dd tin ca} \a hdi tu, Bdn muc hoi do ludng cam ket chuan muc ciing dam bao dd tin cay va hdi tu kbi giai thich dugc 68,10%phuang sai vabe so Alpha dat 0.83.
Ket qua phan rich nhan td ciing chi ra. bdn muc hoi do ludng y djnh chuvan vice ciing thudc ve mdt nhan id giai thich duoc 63.5% phuang sai He sd Alpha dat 0,73. Cac gia tn tuang quan bien tdng deu Idn hem 0.5 Thang do na\' dam bao do hdi tu va tin ca}'
Kiem dinh do hot lu eiia thang do. Qua trinh phan tich nhan td khang dinh duoc ticn hanh. Kiam dinh do bdi tu thdng qua phan tich nhan td khang dinh ciing dugc danh gia dira tren he sd tai cua cac muc hoi trong thang do Kcl qua phan lich chi ra thdng ke T cua cac he sd tai deu cd y nghia vdi gia In p<0 01. Md hinh do ludng cho cac bien ciing the hien miic phii hap kha vdi x2 -211,22, GFI-90, CFI-.95, RMSEA=061
Kiem dinh dd phdn biet Kiem djnh dg phan biai la kiem tra mirc dd tai dd thang do la duy nhat va khdng phan anh cho cac bien khac Gia tn phuong sai trich binh quan eiia cac bicn duac sit dung Kat qua phan lieh chi ra gia In phuang sai trich binh quan cua cac bien deu Idn hon binh phugng tuong quan giiia cac cap bien, Dieu na}' the hien cac bian la phan biet
Kiem dinh gia thiet
De kiam dmh gia thiat bien imng gian, quy trinh kiam dmh bien tmng gian do Baron va Keim} (1986) dugc su dung Theo dd. ba bam hdi quy dugc thuc hien nhu sau:
Hinh 2 Md hinh hieu img true nip vd hieu img ining gian
(1) Mc= pii + pizlV +in Trong dd bien Me la bien tmng gian. IV la (2) DV= R^ + pTiIV -i-vi hien ddc lap. va DV la bien phu thudc (3) DV= [i,, + p.2 IV-I- piiMe + zi
Chuyin muc: Quan trj - Quan ly - TAP CHJ KINH TE & QUAN jRI KINH DOANH SO 11 (2019) De cd duoc hieu irng tmng gian, bicn ddc
lap (IV) phai anh hudng den bien tmng gian (Me) trong ham thir nhat. bien ddc lap (IV) ciing the hien su anh huang dan bien phu thudc (DV) d ham thii hai, Bien tmng gian (Me) cung anh hudng den bian phu thudc (DV) d ham thit ba.
Nau cd quan he tmng gian hoan hko, thi khdng cd quan he y nghia giC'a bian ddc lap va bien phu thudc khi ma cd djnh anh huong eua bien tmng gian a ham thir ba. De phan tich md hinh bien
Ining gian tbi ph&i mlm SPSS vdi macro dugc su dung de phan tich md hinh bicn tmng gian.
De kiem dinh gia thuyet HI. md hinh hoi quy vdi bien cam ket cam xuc AFC la bien phu thudc. bien trach nhiem ciia doanh nghiap ve vdn de \a hdi CRS la bi£n dgc lap dugc su dung.
Tiep dd md hinh vdi bicn TIN la bien phu thudc, bien CRS la bien ddc lap duac hdi qu\, Cuoi cung la md hinh bicn TIN la bien phu thudc. bien CRS va AFC la bicn ddc lap duac hoi quy Bang 1 the hian kcl qua nav.
Bdng 1: Ket qua phdn lieh vai trd trung gian eua biin AFC vdi hai biin CRS vd INT Sothu'tu' He so Thdng ke T
1 CRS-> AFC (IV-> Mc) 2. CRS ^ TIN
(IV-> DV) 3 CRS & A F C ^ TIN (IV and Me -> DV)
Kicm dinh Sobel
0.215 - 0,252
0.091 (CRS) - 0,239 (AFC) z=4.8
5,44' 3.71"
1.04 5,58"
z-test"
Nhan xet
Bien ddc lap phai anh huang den bicn tmng gian Dieu kicn na}' duac thoa man.
Bien ddc lap anh huong dan bicn phu thudc Diau kien nay ciing duge thoa man
Neu CO hiau iing trung gian hoan bao. thi quan he giiia bien doe lap va bian phu thudc la khdng cd y- iigbia khi cd djnh bien tnmg gian Diau kien nay ciing thda man
z-value^a*b/SQRT(a^Sb-+b-s/)
** y nghTa vdip<0 01
D\'=Bien phu thudc. Me=BiSn trung gian. l]'=Biin ddc lap Ket qua kiem dinh ehi ra, bicn trach nhiam ciia doanh nghiep vdi van de xa hdi (CRS) anh hudng tdi cam ket cam xuc (AFC) eua nhan vien d md hinh thii nhat Ticp dd d md hinh thir hai.
bien CRS anh hudng idi y dinh chuyen viec eiia idian vien. Md hinh thu ba. bien AFC cd anii hudng den bien V djnh chuyen viec cua nhan vian (TIN) trong khi bien CRS khdng anh budng d md hinh Ibii ba. Dicu nay cho thay bien AFC la bien trung gian ed hicu iing hoan hao. Kiem dinh Sobel cung chi ra ket qua phan tich cd hiau iing tmng gian hoan bao Khi nhan vian nhan ihiic duoc trach nhicm eua doardi nghiep vdi van de xa hdi hg sc gan kat nhicu hon vdi cdng ty va giam y dinh chuyen vice
Qu} trinh kiam dinh duoc tien hanh tucmg lu vdi cac bien khac cua md hinh, ket qua ehi ra bian cam ket cam xiic AFC la bicn tmng gian tmyen tai anh huang cua bien trach nhiam ciia doanh nghiep vdi van dc xa hdi va mdi tmdng den }' dinh chuyen viec ciia nhan vien Ket qua nghien eihi ciing chi ra. bian cam ket chuan muc la bien tmng gian tmyen tai anh huang cua trach nhiem cua doanh nghiep vdi cac van da xa hdi va mdi tmdng den y dinb chuyan viec eua bo Khi nhan \ icn nhan thiic duac trach nhiem xa hdi eua doanh nghiep bo se gan ket nhieu hon va giam y dinh chuyen viae
4. Thao luan va goi y quan ly
Ket qua nghien ciiu chi ra trach nhiem xa hdi ciia doanh nghiep cd anh huong tdi cam ket can nhan vian cung nhu y dinh chuyen viec cua ho Ro rang khi nhan vien gan ket nhiau ban vdi cdng ty ho se yen tam cdng lac va nd luc co gang vi su phat tnen cua cdng iy. Vi vay. hinh anh cua cdng ty trong mat ngudi lao ddng se cd anh hudng Idn tdi su gan ket cua ho va tac ddng tdi ket qua san xuat kinh doanh cua doanh nghiep Quan tam tdi cac van da xa hdi ciing la mdt each quang ba hinh anh cua cdng ty khdng nhijng Idi khach hang ma edn tdi ca nhan vien dang lam viec tai cdng t}
Tir ket qua nghien cuu nay mdt sd goi y quan IV dua ra nhu sau
Thie nhdt. doanh nghiep nen quan tam tdi cae hoat ddng \a hdi nhu la mdt cam kat ve trach nhiem ddi vdi nhan vicn va gia dinh ho thdng qua cac boat ddng tir thien, cac hoat ddng hd trg cdng ddng dia phuong ciing nhu thue hien cac hoat ddng nham bao vc mdi Imdng. Nhiing boat ddng na} se nang cag hinh anh cua cdng l\
khdng chi trong mat khach hang ma cdn the hien binh anh cua cdng l\' ddi vdi ngudi lao ddng dc ho yen tam cdng tac trong mdt mdi tmdng lam viec a dd doanh nghiep cd trach nhiem vdi ho va gia dinh hg
1 muc: Quan tri - Quan K - TAP CHI KINH TE & QUAN TRI KINH DOANH SO 11 (2019 Thir hen. cac boat ddng n h ^ lien kat cdng
ddng ciing nhu bao ve mdi tmdng nan khuven khich su tham gia cua ngudi lao ddng de lir dd ho nhan Ihiic duoc ve trach nhiem xa hdi cua cdng t}-. Tir viae tham gia nay sc nang cao hinh anh ciia cdng t}- trong tam tri ciia ngudi lao ddng.
Viec nay se tao ra cho ngudi lao ddng tam ly gkn kat vdi cdng ty va it cd y dinb chuyen vice.
Tdm lai, trach nhiem xa hdi la vai ^ duoc da cap tir lau, Tu\ nhien. nhic ''h nghiep van chua nhan thiic duoc vai tro ^ '^ch nhiem xahdi ddi vdi su phat trien ciin ni B^c biet trong boi canh hien nay. trach iiluem xa hdi gdp phan tang cudng su gan ket eua nhan vien tii dd giam y dmh chuyan viec, nang cao chat lugng va hieu qua cdng viec ciia ho. gdp phan nang cao hieu qua boat ddng eiia cdng ty
TAI LIEU THAM KHAO
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[6]. Huy-nh Quang Linh & Mai Tmng Kien (2020) Tac ddng ciia trach nhiem xa hdi den sir hai Idng cdng viec cua nhan vian trong eac doanh nghiep tai linh Tra Vinh Tgp chi Cdng thuang sd thdng 01 ndm 2020.
\7] Nguyen Thanh Tuan & Nguyen Thi Ldc. (2016). Cae yeu Id lac ddng den y dinh nghi viec ciia lao dgng phd thdng trong cac doanh nghiep may: tmdng bap nghien eitu cae doanh nghiep d khu cdng nghiep Bau Xeo -Ddng Nai, TgpchlBgi hoc Lac Hdng, sd 5, trang 2016
[8] Porter. L , Steers. R. Mowday. R., & Boulian, P, (1974), Organizational commitment, jab satisfaction, and tumover among psychiatric technicians Journal of Applied Psychology. 59. 603-609 from http://psycncl apa org/buy/1975-06351 -001
[9]. Ha Nam Khanh Giao & Nguyen Dang Huyen Tran. (2017). Cac yen td anh hudng dan su gan kat cua nhan vien vdi Tmdng Dai hoc Ngan hang thanh phd Hd Chi Mmh Tap ehi Cdng thuang sd thdng 9 ndm 20! 7.
Thong tin tac gia:
1. Pham Van Hanh
- Don \'i cong tac Tmdng Dai boc Kmh t£ & QTKD - Dia chi ema]l- pvha 112^q lueha.edii.vn
Ngaynhanbai 04/12/2019 Ngay nhan ban siia 21 12/2019 Nga} d m e t d a n ^ 31/12/2019
