LUAT
MOT SO QUY DINH PHAP LUAT VE KHUYEN MAI DU LICH VA GIAI PHAP
NANG CAO HIEU QUA THlJC THI
• CHAU VU
TOM TAT:
Khuye'n mai du lich la mot hinh thffc xuc tie'n thffdng mai ciia thffdng nhan trong ITnh vffc du lich nham thu hut khach hang thong qua vi6c danh Idi ich nha't dinh cho khach hang. Vi vay, va'n de nay chiu sff dieu chinh cua phap luat thu'dng mat. Trong pham vi bai viet, tac gia danh gia thffc trang phap luat va thffc trang thffc hien phap luat ve khuyen mai du lich va chi ra mot so' va'n de cdn bat caip trong cd chi thffc thi. Tren cd sd do, tac gia du'a ra mSt s6' khuye'n nghi nham nang cao hieu qua thffc thi phap luat ve khuye'n mai du lich.
Tff khoa: Khuye^n mai, du lich, thffdng nhSn, xuc tie'n thffdng mai.
1. Dat van de
Khuyen mai ia each thffc, bien phap thu hut khach hang thong qua viec danh Idi ich cho khach hang, bao gom Idi ich vat chi't (tien, hang boa) hay Idi ich phi vSt chS't (dffdc cung ffng dich vu miSn phi)'. Viec danh cho khach hang nhffng Idi ich nhat dinh de tac dong tdi thai dp va hanh vi mua ban cua hg la dac trffng cua khuye'n mai phan biet vdi cac hinh thffc xuc tie'n thffdng mai khac. KhuyS'n mai du lich la mot hinh thffc xuc tie'n thffdng mai cua thffdng nhan trong linh vffc du lich nhSm thu hut khach hang thong qua viec danh Idi ich nhat dinh cho khach hang; va vi vay, van de nay chiu sff dieu chinh ciia phap luat thu'dng mai.
Phap luat ve khuye'n mai du lich (KMDL) hinh thanh va phat trie'n do nhu cau dieu chinh cac quan he xa hoi cua phap luat. Theo do, phap luat ve khuye'n mai du lich la tong hdp cac quy tSc xff sff do Nha nffdc ban hanh nham dieu chmh cac quan he xa hoi phat sinh trong linh vffc khuyen
mai du lich cua thu'dng nhan. Cac quan he xa hoi nay bao gom:
- Quan he sff dung dich vu hinh thanh giffa thffdng nhan cd nhu cau KMDL vdi thifdng nhan kinh doanh djch vu KMDL hoac cac to chffc khac CO kha nang cung cap dich vu;
- Quan he giffa thffdng nhan vdi ngffdi tieu dung, vdi chu phifdng ti6n thdng tin khi thffdng nhan thffc hign boat dgng KMDL.
- Quan h& giffa thu'dng nhan vdi cd quan nha nifdc CO tham quyen khi thffc hien cac quyen va nghla vu thuoc pham vi Nha nffdc quan ly ve KMDL.
Nguon cua phap luat ve KMDL bao gom nhieu van ban, tap trung d ITnh vffc phap luat thffdng mat, nhu' Luat Thffdng mai nam 2005, Nghi dinhso 81/2Q18/ND-CP ngay 22/5/2018 quy dinh chi tiet LuSt Thffdng mai ve hoat dgng xuc tie'n thffdng mai quy dinh nhieu hinh thffc khuye'n mai, Nghi dinh so 185/2013/ND-CP quy dinh xff
So 8 - T h a n g 5/2019 41
phat vi pham hanh chinh trong boat dong thffdng mai, san xua't, buon ban, hang gia, hang cam va bao ve quyen Idi ngffdi tieu diing, va cac van ban hffdng dan thi hanh khac.
2. Thifc trgng phap luat v^ khuye'n mai du lich
So vdi Luat Thifdng mai nam 1997, Luat Thffdng mai nam 2005 khi dinh nghTa ve khuyen mai cd bd sung hai diem ve muc dich cua khuye'n mai va each thffc khuye'n mai thong qua quan he dich vu^, Cu thi la, muc dich cua khuye'n mai khong chi nhSm xuc tie'n viec ban hang ma cdn nham xuc tiS'n viSc mua hang. Mac dii khuye'n mai de ban hang la hoat dong pho bien cua thffdng nhan, do thu'dng nhan tie'n hanh nhff mot nhu cau tat ye'u de canh tranh md rong thi phan nhffng do'i vdi cac doanh nghiep thu'dng mai, viec khuye'n mai de mua hang, gom hang cung co the trd thanh nhu cau can thie't. Dap ffng yeu cau thifc te'nay, phap luat hien hanh quy dinh khuyen mai la boat ddng thifdng mai cua thffdng nhan nham xuc tie'n viec mua ban hSng boa, cung ffng dich vu chff khdng phai chi la xuc tien viec ban hang nhff trffdc day.
Luat Thffdng mai nam 2005 va Nghj djnh so' 81/2018/ND-CP ngay 22/5/2018 quy dinh chi tiet Luat Thu'dng mai ve hoat dgng xiic ti^'n thffdng mai quy dinh nhi^u hinh thffc khuye'n mai'. Viec nhan dien cac hinh thffc nay la can thiet, bdi phap luat hien hanh cd mot so' quy dmh ri^ng dd'i vdi tffng hinh thffc khuye'n mai, chii ye'u la cac quy dinh ve ban mffc gia tri va thdi gian khuye'n mai, trinh tff thu tuc tie'n hanh, nghia vu cua thu'dng nhan thffc hien khuyen mai.
Dff cac hinh thffc khuye'n mai da difdc phap luSt quy dinh chi tiet, nhffng tren thffc te viec ap dung cac hinh thffc nay con cd nhieu sff nham lEn.
Nhieu thffdng nhan da Idi dung nhffng "ranh gidi"
mong manh giffa cac hinh thffc nay de thffc hien boat ddng KMDL map md, cd tinh chat Iffa dao, canh tranh khdng lanh manh.
Quyen va nghia vu cua cac chu the trong khuye'n mai du Ijch:
De hoat dgng KMDL diln ra lanh manh, an toan, tdn trgng Idi ich cua khach du lich, khach hang va thffdng nhan khac, phap luat quy dinh
cho thffdng nhan khuye'n mai cac quyen va nghTa vu phap ly cu the. Thffdng nhan co quyen lifa chon hinh thffc, thdi gian, dia di6'm khuye'n mai;
quy dinh nhffng Idi ich cu the ma khach hang dffdc hffdng; tff minh hoac thue thffdng nhan kinh doanh djch vu khuye'n mai thffc hien viec khuye'n mai cho minh theo quy dinh cua phap luat.
Ben canh nhffng quyen nay, can cff vao Dieu 96 Luat Thffdng mai nam 2005, thffdng nhan hoat dong KMDL {bao gdm ca thffdng nhSn kmh doanh dich vu KMDL) co nghia vu nhff sau:
- Nghla vu Ihffc hien d^y du cac quy dinh vl trinh tff, thu tuc phap ly can thie't de thffc hien cac hinh thffc KMDL. Nhin chung, quy dinh hien hanh ve van de nay kha thoang, chu yeu 1^ thu tuc "dang ky" boat dong khuye'n mai trffdc khi thffc hien va "thdng bao" ke't qua sau khi ke't thuc ddt khuyen mai. Thu tuc "xin phep" van tdn tai nhmig difdc ap dung rS't han ch6', chi trong trffdng hdp thffdng nhan sff dung cac hinh thffc khuyen mai ma phap luat chffa dff lieu de'n.
- Nghia vu thong bao cong khai cac noi dung thdng tin ve boat dgng KMDL cho khach hang tren hang hda hoac bao bi hang hda hoac tai dia diem ban hang va ndi de hang hda bay ban, tai dia diem cung ffng dich vu hoac dffdi hinh thffc khac.
- NghTa vu thffc hien dung chffdng trinh khuye'n mai da thong bao va cac cam ket vdi khach hang: Thifdng nhan thffc hien khuye'n mai khdng dffdc cha'm dfft viec thffc hien chffdng trinh KMDL trffdc thdi han da cong bo' hoac da du'dc cd quan quan ly nha nffdc cd tham quyen xac nhan, trff trffdng hdp bat kha khang. Viec cha'm dfft chffdng trinh KMDL trffdc thdi han phai dffdc thdng bao cdng khai tdi khach hang va cd quan quan ly nha nffdc ve thffdng mai cd tham quyen.
- NghTa vu trich 50% gia trj giai thffdng da cdng bd' vao ngan sach nha nffdc trong trffdng hdp khdng cd ngffdi trung thffdng dd'i vdi hinh thffc KMDL mang tinh may rui quy dinh tai khoan 6 Dieu 92 Luat Thffdng mai nam 2005, chang han nhff to chffc cac chu'dng trinh phat phie'u, the dff thifdng, quay so', rut tham, bd'c tham trung thffdng.
42 S6'8-Thang 5/2019
LUAT
3. Thffc trang thtfc hien phap lu3t v^
khuye'n mgii du lich
Thdi gian gan day, Iffdng khach du lich Idn d at 'cap ben' cac dia diem du lich d Viet Nam dSn tdi sff nd rd cua mot sd' san pham du lich co dau hieu canh tranh khdng lanh manh, tham chi cd tinh chat Iffa dao"*. Dien hinh nhff cac tour du lich gia re, tour du lich 0 ddng. Tour gia re cd the dffdc hieu ddn gian nha't la khach du lich mua san pham du lich gom chi phi ve may bay (tau, thuyen, 6 td), phi visa, dich vu khach san va chffdng trinh du lich vdi mffc gia tha'p hdn nhieu mffc chi phi thffc te ma doanh nghiep phai chi tra.
Tour 0 dong, tour am ddng la tour ma cong ty ddn khach khdng thu bS't ky mdt chi phi nao, tham chi tra tien ngifdc lai cho cac cdng ty gffi khach, hien tUdng nay cdn dffdc gpi la "mua doan".
Nhin nhan mdt each khach quan dffdi gdc dd xuc tie'n du Ijch, tour gia re hay tour 0 ddng, am ddng cung cd tinh chat quang ba, gidi thieu du Ijch dja phffdng, da't nffdc, tao ra viec lam cho ngffdi dan va nguon thu trffc tiep cho chinh quyen, doanh nghiep dja phffdng, nha't la Viet Nam dang d giai doan phat trien du lich dai chung, day ciing van la xu hffdng chung cua du lich the gidi. Khi khach du lich dat chan vao Viet Nam thi khd cd the khdng d khach san, nha nghi, an ud'ng tai nha hang, di xe, tau, may bay, mua ve tham quan va chi tra phi visa (vdi nhffng thi trffdng chifa mien visa). Tour 0 ddng, am ddng ciing khdng nam ngoai quy luat nay. Vao mua cao diem, nhu cau du lich tang cao, cac cdng ty gffi khach thuan le tff nhien khdng can giam gia tour de'n mffc tha'p nha't, nhffng ngffdc lai, vao mua tha'p diem, nhffng tour nay lai gdp phan bd' sung mdt Iffdng khach nhat dinh, dam bao duy tri on dinh cac dffdng bay, duy tri hieu sua't khai thac cua chudi cac dich vu tai diem de'n, giam bdt khoang each khac biet giffa mua cao va tha'p diem trong nganh Du lich.^
Xet ve khia canh phap luat, cac tour du Ijch gia re, tourdu lich Oddng nay ve ban cha't la mdt hinh thffc KMDL dffdi dang giam gia va tang miln phi hang hoa, dich vu du lich. Cac thffdng nhan thffc hien hoat dgng nay thffdng thdng qua cac hinh thffc nhff dffa khach di mua sam hay ban them cac chifdng trinh, dich vu tai diem dd'n de
bu lai phan chi phi dau vao gdm khach san, nha hang, phffdng tien van chuyen va phi visa^. Tuy nhien, mffc giam gia dd'i vdi san pham du lich nay da phan vifdt qua 50% gia tri cua san pham dffdc cung ca'p, tham chi trong trifdng hdp tour du Ijch 0 ddng thi mffc giam gia la 100%. Viec giam gia nhif vay vifdt qua han mffc giam gia td'i da (50%
tdng gia trj san pham khuye'n mai) ma phap luat thffdng mai cho phep dd'i vdi hang boa, dich vu dffdc khuye'n mai. Cu the, hoat ddng nay vi pham vao Dieu 7 Nghi dmh sd 81/2018/ND-CP (cd hieu Iffc tff ngay 15/7/2018). Ben canh do, cac cdng ty Iff hanh td chffc cac tour du Ijch gia re, tour du lich 0 ddng thifdng khdng thffc hien nghTa vu thdng bao vdi cd quan chffc nang ve viec td chffc thffc hien khuye'n mai, vi pham Dieu 17 Nghi dinh so' 81/2018/ND-CP. Ngoai ra, de bu dap cho cac chi phi, cac cdng ty Iff hanh thffc hien boat ddng nay thifdng phai dffa khach di mua sam hay ban them cac chffdng trinh, djch vu tai diem de'n de bu lai phIn chi phi dau vao. Tuy nhien, mdt so' lai bid'n tifdng trd thanh viec ep budc khach du lich phai mua hang, ne'u khdng se bi bo rdi tai diem du lich^. Nhffng hanh vi nhff vay cd the vi pham quy dinh phap luat ve canh tranh va bao ve ngu'di tieu dung.
Can cff vao did'm g Khoan 3 Dieu 48 Nghi dinh sd 185/2013/ND-CP quy djnh xff phat vi pham hanh chinh trong hoat ddng thffdng mai, san xua't, budn ban, hang gia, hang ca'm va bao ve quyen Idi ngifdi tieu dffng, cac thifdng nhan cd hanh vi vi pham nghTa vu cdng bd' thdng tin KMDL, khuye'n mai vifdt tran cho phep. cd the hi phat tien tff 20 trieu ddng de'n 30 trieu ddng.
Ben canh do, cac cdng ty Iff hanh td chffc KMDL, trong dd cd cac tour du hch 0 ddng, cd the VI pham Dieu 17 Nghi dinh sd 81/2018/ND- CP ne'u nhff khdng thffc hien nghTa vu thdng bao vdi cd quan chffc nang ve viec td chffc thffc hien khuyen mai. Can cff vao diem c Khoan 3 Dieu 48 Nghi dmh sd 185/2013/ND-CP quy djnh mffc phat tien tff 20 trieu ddng de'n 30 trieu dong dd'i vdi vi pham nhff vay cua cdng ty Iff hanh td chffc tour du lich nhff tren.
Theo phap luat, cac cdng ty Iff hanh ne'u cd hanh vi sap dat, o ep, cheo keo khach du lich mua
So 8-Thdng 5/2019 43
hoac sff dung mdt so djch vu da djnh sfn rdi thu gia "chat chem" se khdng nhffng vi pham quy dinh ve hoat ddng kinh doanh du Itch quy dinh tai diem a khoan 1 Dieu 48 Nghi dinh so'
185/2013/ND-CP ve xff ly vi pham hanh chinh trong ITnh vffc the thao, van hoa, du lich ma cdn vi pham quy dinh cua Chinh phu ve viec niem yet gia tai Nghi dinh so' 109/2013/ND-CP.
Viec td chffc cac tour du Ijch gia re, tour du Ijch 0 ddng cdn cd the vi pham vao Dieu 46 LuSt Canh tranh nam 2004 bdi cd dau hieu Idi dung khuye'n mai de canh tranh khdng lanh manh.
Theo dd, hanh vi canh tranh khdng lanh manh la hanh vi cua doanh nghiep trai vdi nguyen tac thien chi, trung thffc, tap quan thurdng mai va cac chuan mffc khac trong kinh doanh, gay thiet hai hoac cd the gay thiet hai den quyen va Idi ich hdp phap cua doanh nghiep khac. Can cff vao Di^u 34 Nghi dinh so' 71/2014/ND-CP quy dinh chi tie't Luat Canh tranh nam 2004 ve xff Ii vi pham trong ITnh vffc canh tranh, hanh vi khuye'n mai nham canh tranh khdng lanh manh cd the bi xff phat tff 60 trieu ddng de'n 80 trieu ddng do khdng cung cap thdng tin day dii hoac sai lech de Iffa dd'i khach hang.
Trffdng hdp, thu'dng nhan vi pham cac hanh vi bj ca'm lien quan tdi KMDL, can cff vao Dieu 48 Nghj dinh so' 185/2013/ND-CP, mffc xff phat ap dung la tff 10 de'n 50 trieu ddng tijy vao hanh vi va mffc dd vi pham. Dd'i vdi cac vi pham quy dinh ve trinh tff, thu tuc diifc hien KMDL, thffdng nhan cd the phai nop phat d mffc 10 trieu ddng den 20 tridu ddng. Mffc phat cd the dffdc nhan ddi, ne'u nhu hoat ddng KMDL du'dc td chffc tran dia ban tff 2 tinh trd len.
4. Mot so'giai phap nSng cao hieu qua thffc thi phap luat ve khuye'n mai du lich
Hien tffdng tour du hch gia re, tour 0 dong vSn dang khie'n cho chinh quyen dia phu'dng, cac nha quan ly, doanh nghiep quan ngai ve chat lu'dng dich vu, hinh anh diem de'n va nguon thue' that thu". Cac qud'c gia deu da co ga'ng kiem soat, chan chinh thi trffdng nhffng chifa quo'c gia nao tim dffdc giai phap triet de, cud'i cung phd bien nha't vIn la xoay quanh bao vg Idi ich cua khach.
lay khach du lich lam trung tam, xem xet mffc dp
khie'u kien cua khach de quye't dinh viec trffng phat ciing nhff quan ly hen quan de'n san pham du Ijch''.
Chinh phu Han Qud'c tffdc gia'y phep cua 68 doanh nghiep phuc vu tour 0 ddng cho khach Trung Qud'c, quye't tuyen chie'n vdi hien trang nay, nhffng thffc ti cho tha'y loai tour nay van khdng he giam nhiet. Cac nffdc Au My deu chap nhan sff tdn tai cua tour gia re tren thi trffdng, nhffng phai cho khach du lich bie't rd dich vu bao gdm va khdng bao gdm, vi the ty le khie'u kien cua khach rat it, khach du lich hieu va dong thuan
Tuy nhien, dd'i vdi mdt vai qud'c gia, viec giai quye't tinh trang khuyen mai du Ijch gay thiet hai cho khach du Ijch lai khdng ddn gian. Cu thd', nam 2016, Thai Lan da ap dung cac bien phap manh tay de chinh dd'n tour 0 ddng va tour am ddng, nhu'ng chi trong mdt thdi gian rat ngSn, chi phi tour du lich d day bi day tang cao, dan de'n Iffdng khach Trung Qud'c de'n Thai Lan sut giam nghiem trpng, thi tru'dng vd cung am dam. Sau dd. Thai Lan da phai dan dieu chinh, ndi long thj trffdng. Cud'i nam 2016, dich than Phd Thu tffdng Thai Lan ciing vdi Bd tru'dng Bg Du lich va cac quan chffc lien quan da de'n Quang Chau td chffc xuc tie'n du Ijch, dap ffng va giai quye't nhffng de xua't, kie'n nghi cua cac cdng ty td chffc doan ngay tai ch6. Didu nay cho thay viec giai quye't td't tinh trang nay khdng chi ddi hdi phai cd hanh lang phap ly vffng chac, ma cdn can cd nhffng bi6n phap, cd ch6' thffc thi, phd'i hdp mdt each kheo leo.
Qua nghien cffu thifc trang phap luat Viet Nam ve khuye'n mai du lich d muc trdn, cd the tha'y rang cac quy djnh hien hanh ve khuye'n mai du Ijch da tffdng dd'i day du va phu hdp vdi thffc te. Ben canh do, cac quy dinh ve che tai xff phat dd'i vdi hiinh vi vi pham trong khuyg'n mai du hch da dffdc sffa ddi, bd sung trong Nghi dinh sd 81/2018/ND-CP cung da cd sff cap nhat so vdi thffc te va thich dang, cd mffc do ran de, phong ngffa. Tuy nhien, quy dinh phap luat la day du va phu hdp, nhffng thffc trang thffc thi phap luSt lai cho tha'y bffc tranh khac. Ndi khac di, dieu nay dat cau hdi do'i vdi viec kiem tra, giam sat cac boat ddng KMDL tai khu vffc, dia phffdng. Nhin chung, cac cd quan chffc nang vdn cdn chtm tri,
So 8-Thang 5/2019
LUAT
thieu chii ddng trong viec quan ly nha nffdc dd'i vdi cac boat ddng xuc tie'n thu'dng mai - du Ijch, d§n tdi mot sd'hien tffdng du hch nhffc nhd'i trong thdi gian vffa qua.
Dd'i vdi trffdng hdp cua Viet Nam, mdt sd'giai phiip cd the sff dung de' quan ly hieu qua cac hinh thffc khuye'n mai du lich nhif sau:
Thd nha't. phai quan ly td't cac cdng ty Iff hanh, nghiem c3'm hanh vi "mua doan" hoac ban lai dau khach cho hffdng dan vien, ne'u bj phat hien se tffdc gia'y phep hanh nghe hffdng dan va gia'y phep Iff hanh qud'c te.
Thd hai. vdi diem mua sam, ne'u quan ly td't thi day la ngudn thu ngoai te ra't Idn, cd tac dung phat trien san xuS't va tieu thu hang hda tai cho'".
Cac diem mua sam can dffdc giin bien dat chuan.
dam bao khach khdng mua phai hang gia, hang kem chat Iffdng. Hang nam se tie'n hanh xep hang, danh gia cac cd sd mua sam nay thdng qua danh gia va khie'u nai cua khach. Thffc te cho tha'y, trong khi chung ta khd long khie'n khach tff cac thi tru'dng khac rut hau bao mua sa'm thi khach du lich Trung Qud'c lai cd kha nang mua sSm ra't cao, ho mua ba't ky nhffng gi cd gSn mac
"Made in Vietnam" khi de'n Nha Trang.
Thd ba, thanh lap ddi phan ffng nhanh vdi so' dien thoai dffdng day ndng cho cac ngdn ngff Trung, Han, Anh, Nhat, Nga; so'dien thoai dffdng day ndng nen cdng khai d khap ndi Iff khach san, san bay, khu tuye'n die'm du lich, xe van chuyen nham dam bao khach de dang phan anh, khie'u kien •
TAI LIEU TRICH DAN:
'Dieu 88 Ludt Thuang mai ndm 2005.
^Nguyen Thi Dung, (2006), Phdp ludt vi xiic lien thuang mai d Viet Nam - Nhdng vdn de ly ludn vd thUc tien. NXB Chinh tri Qudc gia, Hd Ndi, tr. 8.
' Cdc hinh thdc KMDL duocphdp ludt thuang mgi quy dinh chi tiet vd cu the tai Diiu 92 Ludt Thuang mgi ndm 2005, bao gom: (i) dUng thd hdng mau mien phi; (ii) tang qua; (id) giam gid; (iv) tang phie'u mua hdng, phie'u sddung dich vu; (v) phie'u du thi c6 ihudng; (vi) to chdc cdc chucfng trinh may rui; (vn) to chdc chuang trinh khach hdng thUdng xuyen, (viii) tdchdc chUOng trinh vdn hoa, nghe thugl, gi&i Iri. Ngoai ra, cdc hinh thiic khuye'n mgi khde ne'u duac ca quan qudn ly Nhd nUdc ve thuang mai chap nhdn • nhu khuyen mai hdng hda, dich vu ihdng qua internet vd cdc phuang lien dien id khde
''Hd Trang, (2017), Tham gia tour 0 dong; Hdng tram ngudi bi Ida mua hdng gid cao, dudng ddn:
htlps://danlri com.vn/su-kien/tham-gia-tour-0-dong-liang-tram-nguoi-bi-lua-mua-hang-gia-cao- 20180905l70906062.him(21/}0/20l8).
' Phuong Cdc, (2017). Tour du lich 0 ddng: Ai chiu thiet thdi nhdl, dudng ddn: https://vov. vn/xa-hoi/tour-du-licb-0- dong-ai-lhiet-lhoi-nhat-782768.vov (21/10/2018).
^BdoHdi quan. (2016), Lam sao de qudn ly tot tour du lich 0 dong. dudng ddn: https://www.baohaiquan.vn/Page.s/
Lam-sao-de-quan-ly-tot-tour-du-lich-0-dong.aspx (21/10/2018).
'Minh Nhdn. (20/7). Tour du tich 0 dong- Bdn chat vd gidt plidp, dudng ddn: lnip://vietnamtaurism.gov.Yn/
index.php/ilems/23543 (22/10/2018).
"Quang Dai, (2017), Tour du Ijch 0 dong co dau hieu bdt thudng: Cong an vao cugc, dudng ddn:
https://laodong.vn/kinh-le/lour-du-lich-0-dong-co-dau-bieu-bat-thuong-cong-an-vao-cuoc-627317.ldo21/10/2018).
^ Phuong Cue. (2017), Tour du lich 0 dong: Ai chiu thiet thoi nhd'i, dudng ddn; htips://vov. vn/xa-hoi/tour-du-tich-0- dong-ai-lhiet-thoi-nhat-782768.vov (21/10/2018).
'"Minh Nhdn. (2017), Tour du hch 0 ddng: Bdn cbd'l vd gidi plidp, dUdng ddn: http //vietnamlounsm.govvn/
index.php/items/23543 (22/10/2018).
So 8-Thang 5/2019 45
TAI LitU THAM KHAO /. Ludt TllUOng mai nam 2005.
2. Ludt Du tich ndm 2017.
3. Luat Canh tranh ndm 2004.
3 Nghi dinh sdSmOIS/NB-CP ngay 22/5/201S ,oj dmh chi ttit Ual thuang mat vi hoat dong xuc tie'n thuong mai.
4 Nghi dinh sd 185/2013/ND-CP vixiilyn pham hanh chinh trong linh vuc thi thao, vdn hoa, du lick 5. Nghi dinh sd 71/2014/ND-CP « • dinh chi tii, Ludt Canh tranh ndm 2004 vS xd Ii vi pham trong linh vuc canh tranh.
6. Nguy'en Thi Dung 2006. Phdp ludt vi xuc d^n thuang mai d Viet Nam - NhSng vd'n di ly ludn vd thuc lien. NXB Chinh tri Qudc gia, Hd Not.
Ngay nhan bai: 2/4/2019
Ngay phan bien danh gia va sffa chffa: 12/4/2019 Ngay cha'p nhan dang bai: 22/4/2019
Thong tin tdc gid:
ThS. CHAU VU
Uy ban kig'm tra Huyen uy Cdn Dao, tinh Ba Ria Vung Tau
SOME REGULATIONS ON TOURISM PROMOTION AND SOLUTIONS TO ENHANCE THE ENFORCEMENT
• Master. CHAU VU
Con Dao District Party inspection Committee, Ba Rio - Vung Tau Province
ABSTRACT:
Tourism promotion is a form of trade promotion conducting by traders in the tourism sector to attract customers through giving certain benefits to tourists. Therefore, this kind of promotion is governed by Law on Commerce in Vietnam. This study assesses the legal situation, the status of complying with regulahons on tourism promotion and points out some problems related to the mechanism of enforcing regulations, thereby proposing recommendations to improve the effectiveness of law enforcement on tourism promotion.
Keywords: Promotion, travel, traders, trade promotion.
46 So 8-Thang 5/2019
