N g h i e n cuu - Trao doi T a p c h i C p n g s d n
i :. ' •3Ci>'''n
PHAT TRifeN CONG NGHIEP VAN HOA NANG CAO SU^C CANH TRANH VAN HOA TRONG THdl KY M 6 I
MAI HAI OANH
Van hda Id bgphgn hap thdnh quan trgng cua siic mgnh tong hgp quoc gia. Ndng cao siic cgnh tranh quoc te cua vdn hda Viet Nam doi hdi phdi thuc thi "chien luac phdt trien cong nghiep van hda", thong qua sdn xuat vd truyen bd vdn hoa, thuc day kinh te phon vinh, van hoa phdt trien Id hudng di tdt yeu cua ddt nuac.
1 - Noi h a m co* ban va y nghla quan trong cua sue canh tranh van hoa
Siic canh tranh van hda la bg phan quan trong tao thanh sire canh tranh tdng hgp ciia mdi qudc gia. Nhin mdt each tdng quat, siic canh tranh van hda bao gdm bdn phuang dien: 1- Siic canh tranh san pham van hda; 2 - Sue canh tranh ciia doanh nghiep van hda; 3 - Sue canh tranh cua thuong hieu san pham van hda; 4 - Sire canh tranh ciia hinh anh van hda. Bdn phuang dien nay khdng tach rdi ma luon luon gan bd va thuc day lan nhau tao nen hieu qua canh tranh ciia van hda.
Viec tang cudng han nua siic canh tranh van hda la mgt trong nhung yeu cau cap thiet ciia cdng cugc hien dai hda dat nudc. De gdp phan tao nen the va luc mdi cho dat nudc, tang cudng ban niia sue canh tranh van hda can phai nhanh chdng trd thanh nhan thiic chung ciia tat ca chiing ta, vi neu cham tre, vd hinh trung chiing ta se lam suy giam tdc do phat trien. Nhan thuc tren day xuat phat ttr ba yeu cau ciia thuc tien:
Thd nhdt, trong bdi canh giao lim van hda ngay cang md rdng, viec nang cao siic canh tranh van hda la mdi quan tam chung ciia tat ca cac qudc gia, vi van hda khdng chi la linh vuc tinh than thuan tiiy ma cdn cd kha nang dem lai hieu qua kinh te, tao anh hudng khu vuc va qudc te. Tat nhien, sue canh tranh van hda can den hau thuan quan trgng cua cdng nghiep van hda.
So vdi cac nudc phat trien, trinh do cdng nghiep van hda ciia nudc ta hien nay cdn yeu kem, vi the, phai cd chien luge phat trien diing dan va cd nhung budc di thich hgp de thiic day manh me nganh cdng nghiep giau tiem nang nay.
Thu hai nang cao sue manh canh tranh van hda la yeu cau cua thdi ky chuyen sang nen kinh te thi trudng dinh hudng xa hdi chu nghia. Ben canh nhirng tac dgng rich cue, kinh te thi tradng ciing de lai nhieu anh hudng rieu cue, dd la su xuit hien va lan rdng ciia tam ly hudng thu, tdn thd vat chit, ldi sdng ich ky, chay theo rien tai ma coi nhe cac gia tii rinh than, coi nhe van hda.
Bdi the, phat trien van hda xa hdi chu nghia chinh la hinh thirc can bing sinh thai, tao ra tam
60 S6 817 (thang 11 nam 2010)
N g h i e n cuu - Trao d6i T a p c h i C o n g s d n
ly thoai mai, yeu ddi, lac quan cua mgi ngudi, tao ddng luc phin diu va cdng hiln cho tat ca cac thanh vien cua xa hdi.
Thd ba, nang cao sue canh tranh van hda la nhu ciu cin xay dung toan dien xa hdi dan chu, cdng bing, giau manh. Xa hgi giau manh khdng nhirng la mgt khai niem kinh te ma cdn bao ham ca ndi ham van hda. Van hda la su the hien tap tiling cua chinh tri va kinh te xa hdi. Vdi tu each la Knh vuc ket tinh sue sdng, siic sang tao va sue doan ket ciia mdt dan tdc, van hda cd kha nang kien tao cac chuan muc dao diic, ldi sdng, each iing xir van minh, phii hgp vdi dao ly cua dan tgc va cd kha nang thich irng vdi nhung yeu can cua xa hdi hien dai.
Nhu vay, phat tiien van hda, nhu Dang ta da nhieu lan khang dinh, la su nghiep quan trgng, vi trong thdi dai ngay nay, van hda chinh la muc rieu, ddng thdi ciing la ddng lire phat triln xa hgi. Khdng the cd sir phat trien lanh manh, ben viing neu suphat trien ay khdng gan lien vdi van hda.
2 - Chon lua chinh sach va dinh
• • •
huong gia tri phat trien van hoa thoi ky moi
Phat trien van hda khdng phai la su phat trien tu phat ma cin cd dinh hudng rd rang. Nghi quylt Trang uong 5 khda Vin da de ra muc rieu tdng quat la xay dung nen van hda Viet Nam tien tien dam da ban sac dan tdc. Day la dinh hudng diing dan va cd y nghia chien luge lau dai. De lam tdt yeu cau phat trien van hda va edng nghiep van hda do Dang ta chii truang, can chii y mgt sd van de quan trgng nhu sau:
Thd nhdt, nhanh chdng khae phuc xu the phat trien khdng can bang trong phat trien su nghiep van hda va cdng nghiep van hda. Hien nay dang cd su mit can ddi nghiem trgng ti-ong viec quy hoach, diu tu xay dung van hda giiia ndng thdn va thanh thi, giiia miln niii va miln xudi. De day manh sir phat trien va tang cudng siic canh ti-anh van hda, van de tdi quan ti-gng la phai gip riit
xay dung quy hoach tdng the va khoa hgc nham tao ra sir phat trien can ddi giira cdng nghiep van hda Trang uang va dia phuang.
Thd hai nhanh chdng su dung hieu qua cua cdng nghe thdng tin de dieu chinh ket cau cdng nghiep van hda. Thdng qua cdng nghiep van hda va uu the ciia ky thuat sd de md rdng khdng gian hudng thu van hda cho ddng dao quan chiing nhan dan.
Thu ba, md rdng ban niia vdi thi trudng van hda qudc te, biet tranh thii va thu hiit vdn dau tu nudc ngoai mdt each hieu qua, khdng ngiing md rgng quy md va trinh do cdng nghiep van hda cua dat nudc, lam cho cdng nghiep van hda trd thanh nganh cdng nghiep miii nhgn, cd kha nang dap iing day du nhu cau da dang cua ngudi tieu dung van hda, kich thich sir sang tao ciia mgi thanh vien trong xa hdi.
Chiing ta rien hanh xay dung cdng nghiep van hda trong bdi canh trudc dd dudng nhu chua cd CO sd cdng nghiep van hda nao dat tdi quy md dang ke. Tam ly coi van hda la mdt hinh thai tinh than thuan tuy, khdng gin ket vdi kinh te, khdng cd kha nang tao ra lgi Ich kinh te van cdn bam chat d nhieu ngudi. Nhung ke tu khi chuyen sang kinh te thi trudng, nhat la sau khi Viet Nam gia nhap WTO, y thiic phat trien cdng nghiep van hda da trd thanh y thiic chung ciia nhieu ngudi.
Su phat trien cdng nghiep van hda hien dai tat yeu gan hen vdi sir xuat hien cua cac tap doan cdng nghiep van hda tdng hgp da khu vuc, da nganh nghe. Xuat hien va gin hen vdi sir md rdng thi trudng van hda, cac tap doan van hda chii yeu se van hanh theo hinh thiic lay tu ban chir khdng lay quan he hanh chinh hay ca che
"xin - cho" lam cau ndi. Di ddi vdi nhan thuc mdi me nay, viec ehgn lua chinh sach va dinh hudng phat tiien cdng nghiep van hda phai dua vao nhiing can cii quan trgng sau day:
- Coi trgng muc dich cot ldi ciia van hda la sang tao nen nhiing gia tri tinh than cao dep, phat trien toan dien con ngudi, lam cho con ngudi dugc sdng trong mdi trudng lanh manh, dugc hudng hanh phiic thuc su. Day la muc rieu va
S6 817 (thang 11 nam 201«) 61
Nghien cuu - Trao ddi T ^ p c h i C o n g s d n
cQng la nhiem vu quan trgng nhat ciia phat trien van hda xa hdi chii nghia d nudc ta. Neu hieu nhu the thi muc dich ciia phat trien cdng nghiep van hda, trudc het la tao dieu kien cho phat trien sir nghiep van hda giau tinh nhan van tren co sd phdn vinh thi trudng van hda, sau niia mdi tinh den lgi ich kinh te. Tuyet ddi khdng vi lgi ich kinh te ma quen lang muc dich bdi dudng nhan each, ly tudng, ldi sdng... vdn la nhung pham tru cot ldi ciia van hda. Nhu vay, mdi quan he giiia su nghiep van hda va cdng nghiep van hda the hien rd nhat d chd: cdng nghiep van hda dem lai nhiing lgi ich kinh te tien co sd md rdng thi tradng van hda cdn su nghiep van hda cd nhiem vu sang tao ra cac gia tri de cung cap nguyen lieu cho cdng nghiep van hda. Cdng nghiep van hda, vdi uu the san xuat hien dai, cd kha nang md rdng trayen ba cac gia tii van hda. Ching han, nhiing khaeh du lich den Phap cd the mua nhiing mdn qua ky niem nhu bieu tugng ciia Pa- ri la thap Ep-phen, hay sang I-ta-U-a mua nhiing bieu tugng ve thanh Rdm, sang Ha Ndi mua bieu tugng Chiia Mdt Cot... Day la nhiing san pham cd the dugc san xuat hang loat nhd cdng nghiep van hda. Vi du nhd nay cho thay trong thdi dai ngay nay, kinh te va van hda tham thau, gin kit nhau het siic chat che.
- Nhanh chdng cai each the che, tiing budc dua van hda tien ra thi tradng. Chiing ta tien hanh su nghiep cdng nghiep hda, hien dai hda dat nudc tir mdt nen kinh te tieu ndng lac hau, ket cau ha tang ngheo nan,... Trong suy nghi cua nhieu ngudi, chi can chii trgng phat trien kinh tl tu khae dat nudc se giau manh, cdn phat trien van hda la cdng viec chua may quan trgng. Nhan thiic lech lac nay da ban che su phat trien cua van hda, coi van hda la linh vuc hoan toan xa la vdi kinh te thi tradng cd nghia la khdng thiy su gan bd mat thiet giiia kinh te va van hda. Nhiing quan diem tren day khiln cho linh vuc van hda cham ddi mdi, kinh phi phat triln van hda chii yeu dua vao ca chi "xin- cho", chu traong xa hdi hda van hda do Dang chii traong cham di vao cugc sdng. De phat trien van hda phu hgp, chiing
ta phai vugt len quan niem kinh tl thi tirrdng truyen thdng, phat huy diy du uu thi phat trien sau, iing dung bien phap kinh doanh va md hinh kinh doanh kinh tl thi tradng hien dai, di theo con dudng cdng nghiep hda kieu mdi. Hon niia, phai irng dung khoa hgc ky thuat tien tien de khdng ngung cai tao va nang d p cdng nghiep van hda trayen thdng, nang cao ham lugng khoa hgc ky thuat va ham lugng phuc vu cua san pham van hda, thuc hien chuyen ddi thanh qua khoa hgc ky thuat tai linh vuc van hda, nhim riit ngan khoang each cdng nghiep van hda nudc ta vdi cdng nghiep van hda cua qudc gia phat trien.
- Ket hgp hai hda sire manh cua yeu td ndi sinh va ngoai sinh. Hien nay cdng nghiep van hda nudc ta dang d giai doan bat dau hinh thanh va phat trien nen viec huy ddng, ket hgp sue manh ndi sinh va ngoai sinh la van de dat ra hit siic cap thiet. Trudc su rang huge cua nhilu nhan td nhu the che, ket cau, tu ban va chinh sach sir dung con ngudi theo md hinh kinh te kl hoach kieu cu, de phat trien, cdng nghiep van hda, mdt mat, phai tu ddng pha rao, pha vd chu trinh tuan hoan nhd be va khep kin trong tiing nganh nghe, di vao tuan hoan ldn xa hdi; mat khae, Nha nudc phai nhanh chdng dinh ra nhiing chinh sach phu hgp, xay dung mdi tradng canh tranh lanh manh, cd chinh sach khuyen khich sir tham gia rich cue ciia nhieu luc lugng xa hdi nham phat trien cdng nghiep van hda, md rdng viec thu hiit tu ban va nhan tai xa hgi. Ve mat ddi ngoai, chung ta phai chii trgng hgp ly chinh sach thu hut vdn, khoa hgc, trinh do quan ly, kinh nghiem xay dtmg thi trudng van hda ciia nirdc ngoai... song song vdi viec tich cue quang ba van hda Viet Nam vdi the gidi. Ca hai mat nay phai dugc rien hanh ddng bd, nhip nhang thi mdi dem lai hieu qua nhu mong mudn.
- Nhanh chdng xay dung va hoan chinh thi trudng van hda hien dai, xay dung co sd phap ly, cac chi tai kinh tl phii hgp vdi rinh dac thii cua thi trudng van hda. Ben canh xay dung thi trudng, phai cd chinh sach bao trg van hda, nhit la vdi khu vuc van hda cdng cdng, khdng sinh
62
N g h i e n cuu - Trao doi T a p c h i C d n g s d n
lgi nhu nha hat, thu vien, bao tang... Lam sao de thi tradng van hda cd dii nang luc nang dd su phat trien van hda, tii dd, tang cudng siic canh tranh van hda nhung khdng roi vao rinh trang thuong mai hda van hda mdt each tran lan la mdt bai toan can dugc nghien ciiu ky ludng va nghiem tiic.
Nhu vay, ben canh viec huy ddng cac ngudn luc khae nhau dl tang cudng siic canh tranh van hda, viec thdng nhat hda cac quy tac, luat phap can dugc coi la xu the tat yeu ciia cai each che do quan ly van hda nudc ta. Md hinh phap ly van hda vdn di do Chinh phu lap ra se dan dugc md rdng tren ca sd tu chii cua cac dan vi van hda.
3 - Phat trien doanh nghiep van hoa nhilu thanh phan sa huu
Viec nang cao siic canh tranh van hda tat nhien phai dua vao cdng nghiep van hda, ma doanh nghiep van hda lai la chu the edt ldi cua phat trien cdng nghiep van hda. Trong nen kinh te thi trudng, doanh nghiep la ngudi cung cap, san xuat va trao ddi cac san pham van hda nen doanh nghiep ludn gan vdi thi tradng. Tuy nhien, doanh nghiep mudn trd thanh chu the kinh doanh hieu qua can phai dap ung du may dieu kien nhat dinh nhu sau:
- Doanh nghiep phai cd quyen sd hiiu rd rang, chinh xac.
- Doanh nghiep la thuc the ddc lap tu chii ve phap luat va ve kinh te, nd cd cac loai quyen lgi can thiet cho tu chii kinh doanh va phat trien.
- Cd su binh dang giiia cac doanh nghiep, bao dam giao dich cdng bang, canh tranh cdng bang giiia doanh nghiep nha nudc va tu nhan, doanh nghiep trang uong va dia phuang.
Thuc te ddi hdi chiing ta phai xay dung doanh nghiep nhieu thanh phan sd hiiu ma cd phin hda doanh nghiep la mdt budc di cin thilt.
Nd gdp phan pha bd gidi ban che do sd huu, rich cue thu hiit lire lugng xa hgi phat trien cdng nghiep van hda. Day la mdt nhiem vu quan trgng xiic riln phat trien cdng nghiep van hda hien
nay. Tat nhien, trong dieu kien nudc ta, ben canh viec khuyen khich nhieu dan vi kinh doanh van hda tu nhan, cac dan vi van hda do Nha nudc quan ly van la nhiing don vi nam giii vai trd chii dao. Vdi cac linh vuc dac biet quan trgng nhu phat thanh, trayen hinh, bao chi. Dang ta khang dinh, day la nhiing linh vuc do Nha nudc true riep quan ly, cdn cac linh vuc khae ciia cdng nghiep van hda deu cho phep cac doan the xa hdi, cac doanh nghiep (bao gdm doanh nghiep van hda tu nhan), cac td chuc tiong va ngoai nudc... tham gia nham thu hiit tdi da cac ngudn lire phat trien van hda.
Nhu vay, voi quan diem moi ve phat tnen cdng nghiep van hda, d nudc ta dang hinh thanh mdt cue dien mdi, trong dd, cac doanh nghiep van hda do Nha nudc quan ly cd vai trd chii dao, ctmg phat trien song song vdi cac doanh nghiep van hda gdm nhieu che do sd hiiu, kinh doanh da khu vuc, da nganh nghe... Day la budc phat trien phii hgp vdi nen kinh te thi tradng dinh hudng xa hgi chii nghia d nudc ta hien nay.
4 - Nhung vSn de tang cuong phat trien cong nghiep van hoa
Trong thdi gian qua, cdng nghiep van hda nudc ta chu yeu phat trien d nhiing thanh phd ldn va khu vuc kinh te phat trien la nai cd nhu cau tieu diing van hda ldn. Mac du cdng nghiep van hda da gdp phan hinh thanh mdt thi tradng van hda rdng ldn, nhung nhin tdng the, van cdn tdn lai nhiing nguyen nhan can trd sir phat trien ciia nganh cdng nghiep nay nhu quan niem lac hau, don nhat chii the dau tu, han che phat triln nganh nghe va bd tri tai nguyen van hda (gdm nhan tai, vdn, ky thuat, thdftg tin,...). Dd la ly do khien chung ta chua huy ddng het tai nguyen, vat luc de phat trien cdng nghiep van hda, tham chi cdn lang phi rat nhieu tai nguyen van hda, chua tan dung dugc sir nhan rdi va tay nghe nhan cdng... Vi the, thuc rien phat triln cdng nghiep van hda d nudc ta ddi hdi phai chii y thich dang den mdt sd van de sau day:
S6 817 {tliasjg 11 i j i i i i 201«} 63
Nghien c u u - Trao doi T a p c h i C o n g s d n
Mgt Id, nghien ciiu va ban hanh kip thdi cac chinh sach, van ban phap luat, quy dinh cd kha nang chi dan sir phat triln cua cdng nghiep van hda. Mdt he thdng van ban chinh sach, phap luat hoan thien la bao dam quan trgng cho cdng nghiep van hda phat trien lanh manh. Mat khae, khi cdng nghiep van hda phat trien se nay sinh nhiing van de mdi tu thuc tien, ddi hdi cd nhiing chinh sach kip thdi, cd hieu luc.
Chinh sach phat trien cdng nghiep van hda viia phai the hien mdt tam nhin lau dai, vua cd kha nang dap iing yeu cau thuc tien trade mat.
Mdi day, chien luge phat trien van hda Viet Nam den nam 2020 ciia Bd Van hda. The thao va Du lich dugc Thu tudng Chinh phii phe duyet ngay 06-05-2009 da nhan manh nhiem vu "tap trang xay dung co che, chinh sach va mdi tradng kinh doanh de phat trien nganh cdng nghiep van hda". De cdng nghiep van hda phat trien dung hudng, ddi hdi phap luat phai nghiem minh, cac luat ve van hda viia phu hgp vdi thuc tien Viet Nam vua phu hgp cac thdng le va cdng udc qudc te. Can nhanh chdng tien hanh viec nghien ciiu de dua ra bien phap quan ly vdn phat trien cdng nghiep van hda, Luat Bao hd di san van hda, Luat Xuat ban, Luat Dien anh... Phai thdng qua nhung quy tac thi tradng phii hgp, bao dam cdng bang, hgp ly trong viec bao hd quyen sd hiiu tri tue, chuyen giao cdng nghe, thuong hieu, quan ly cac loai nganh, nghe van hda theo phap luat.
Hai Id, hoan thien che do doanh nghiep, xay dung md hinh quan ly kinh doanh hien dai. Quan ly trong thdi dai kinh te tri thirc cung la siic san xuat. Canh tianh ciia cdng nghiep van hda tren miic do rat ldn la canh tranh chien luge, canh tranh sac thai rieng, va canh tranh nhan tai... Tat ca nhiing dieu dd deu hen quan sdng cdn vdi trinh do va nghe thuat quan ly. Ai cd kha nang tao dot pha, gianh dugc tm the ve the che quan ly, ngudi dd se nam dugc eg may va nhanh chdng di tdi thanh cdng. Su thanh bai cua doanh nghiep cQng phu thugc vao nd luc hoan thien chi do doanh nghiep hien dai. Phai thilt lap mdt he thdng quy tac khoa hgc cd kha nang quy pham
hanh vi doanh nghiep, cd chinh sach thuc hanh tiet kiem hgp ly nhim ha gia thanh san pham.
Phai phan cdng va quy dinh trach nhiem rd rang, cd CO che khuyen khich, co chi trung phat ran de, khuyen khich tai nang, lam cho mdi ngudi hieu dugc vi tri, nhiem vu ctia minh, tu dd phat huy tdi da tiem nang ciia mdi ca nhan trong doanh nghiep.
Ba Id, tdi tm hda viec su dung va bd tri tai nguyen, xiic tien viec thanh lap tap doan cdng nghiep ldn. Cdng nghiep \^an hda mudn chiem dugc mdt vi tri nhat dinh nao dd trong canh tranh qudc te gay gat ddi hdi cd sir huy ddng hgp ly ve tai nguyen van hda va trinh do hgp tac khu vuc, hgp tac qudc te. Tren thuc te cdng nghiep van hda thudng lay nganh du lich lam dot pha khau, ma du lich mudn cd hieu qua thi phai khai thac ca chieu rdng lan chieu sau tm the van hda. Vay nen phai can cii vao tinh chat canh tranh thi tradng, tao nen su lien ket giiia cac don vi kinh doanh van hda, lay dan vi kinh doanh cd nhieu nhan tai, cd ky thuat hien dai, cd san pham nhan hieu ndi tieng, hieu qua kinh doanh xuat sac lam dau tau, tiing budc thiic day su phat trien cila^cac doanh nghiep khae, tii dd, hinh thanh cac tap doan cdng nghiep van hda quy md ldn, cd siic canh tranh manh me.
Bon Id, tao su ket hgp chat che giiia thi tradng vdi phat trien cdng nghiep van hda.
Trong dieu kien kinh te thi tradng, de md rdng tai san xuat cdng nghiep van hda, nhat thiet phai lay vdn lam hau thuan. O day, viec hgc tap kinh nghiem phat trien cdng nghiep van hda ciia qudc gia phat trien de xay dung mdt thi tradng nang ddng, hieu qua ciing vdi sir hd tig ve chinh sach thue hgp ly ciia chinh phii trd nen vd cung quan trgng. De lam dugc dieu dd, trade het, phai nhanh chdng xay dung nhieu chu the thi tradng cdng nghiep van hda hien dai va chii the diu tu Itm thdng vdn phu hgp vdi yeu cau tu ban thi tirudng, cd siic canh tranh. Ching han nhu thanh lap cdng ty cd phin kiem soat cdng nghiep van hda, cdng ty kinh doanh tai san van hda, thanh lap cdng ty diu tu cdng nghiep van hda... Mat
64 So 817 (thang 11 nam 2CI10)
Nghien cuu - Trao doi T a p c h i C ^ n g s d n
khae, phai lam cho tai nguyen van hda trd thanh loai tai nguyen diy siic sdng, huy ddng va td chuc cac doanh nghiep van hda quay vdng vdn hen tuc, thiic day luu thdng, hen tilp san sinh gia tri mdi, tao su tang tirudng manh me. Chi khi nao tao dugc su gin kit nhu tien, cdng nghiep van hda mdi du siic phat huy tdi da kha nang ciia nd.
Ndm Id, cd gang d miic cao nhat viec van dung ky thuat cao nham thiic day va nang cap cdng nghiep van hda, nang cao ham lugng khoa hgc ky thuat va tiinh do phuc vu ciia cdng nghiep van hda. "Khoa hgc ky thuat la sire san xuat thii nhat", la ddng lire ctia phat trien van hda. Su phat trien manh me ciia cdng nghiep van hda d cac nudc phat trien nhu My, Nhat Ban...
chinh la su ket tinh ciia van hda ky thuat cao.
Nhirng nudc di sau nhu nudc ta cang phai biet tan dung nhiing thanh qua ciia each mang khoa hgc ky thuat hien dai, thuc hien chien luge "di tat ddn dau" hgp ly, nham tao sir biit pha manh
me trong viec xay dung nen cdng nghiep van hda hien dai mang ban sac Viet Nam.
Sdu Id, ddi mdi che do giao dich qudc te, thiic day cdng nghiep van hda ntrdc ta tien ra the gidi.
Cdng nghiep van hda la hinh thai sang tao ciia cai mdi, vi the, phat trien cdng nghiep van hda phai nham tdi muc dich "kep": thii nhat, dap iing nhu cau hudng thu van hda ciia nhan dan trong nudc; thii hai, thdng qua su md rdng thi trudng thuong mai, xuat khau van hda, quang ba van hda Viet Nam ra nudc ngoai. Tit nhien, khdng chi cd y nghia phd bien cac gia tiri van hda tinh than, cdng nghiep van hda cdn cd kha nang tao nen hieu qua kinh te, nhat la du lich sinh thai va viec xuat khau cac san pham van hda mang dam ban sac dan tdc. Su hgp tac, giao Itm van hda cdn gdp phan kich thich tang tradng cdng nghiep van hda, va thdng qua su tang tradng nay ma md rdng "bien gidi" va tam anh hudng ciia van hda Viet Nam ddi vdi the gidi. •
Developing the culture industry, enhancing competitiveness of culture in the new period
MAI HAI OANH
Our Party has repeatedly asserted that cultural development is an important matter because culture now is both a driving force and a goal of social development. Culture is a soft power, a significant component of the national synergy. We must implement a stirategy of cultural development in order to improve competitiveness of Vietnamese culture in the world. The key developmental trend of our country is boosting cultural prosperity and economic development through creation and dissemination of cultural products. For such a goal, the following combined measures must be implemented: 1, Studying and timely issuing policies and legislation to guide the development of culture; 2, Improving the system of enterprises; forming a model of modem business management; 3, Making the best allocation of resources to promote the formation of great groups in die cultirral industry; 4, Forming tight relations between the market and cultural development; 5, Increasing expertise of cultirral services; 6, Renovating the current format of cultural international exchange to bring Vietnamese culture to the world.
S6 817 (thang 11 nam 2010) 65
