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PHAT TRIEN DU LICH MICE TAI TINH NGHE AN
NGUYEN THI THUY NGA *
N
ghe An ndm d trung tdm khu vuc Bde Trung Bd, ndm frong hdnh lang kuih le Ddng - Tdy ndi Uin Myanma - TMi Lan - Ldo - Viet Nam va ndm tten cic tuydii du lich qudc gia vd qudc tl: tuylh du lich xuyen Vidt, tuyen du lich Vuih - Canh ddng Chum - Luongprabang - Vieng Chan - Bdng Cdc. Hien nay, Nghd An dang dupc diu tu manh me tren tdt ca cic Giih vuc de cd the jMt huy cic thl manh cua minh, ttong dd ed du lich. Thdi gian viJa qua, cflng vdi HB Ndi, Thanh {did Hd Chi Minh, Hue, Da Nang, Nha Trang, Viing Tau, Hai Phdng...Nghe An da dupe ehpn la noi td chflc nhieu su kien quan ttpng tim ed qudc gia. Ddy la co hdi nhung cung Id thich thflc to ldn vdi Nghe An ndi chung vd n^nh du lieh ndi ridng. Vdi vigc td chflc thanh cdng cac su kien, eflng vdi nhung lea thl vl vi tri dia ly, co hdi diu tu, CO sd ha ting, vdt ch^ ky thuat va ngudn tai nguydn du lich, Nghe An hoan loan cd thl trd thanh mdt tmng Idm du lich MICE (loai hinh du lich ket hop hdi nghi, hdi thao, triln ^m, td ehdc su kien, du lich khen thudng eua cic edng ty eho nhdn vien, ddi tdc) irong ca nudc. Tuy nhien hien nay, de du lich MICE ciia Nghe An cd the phat trien manh hon nira thi viec nghidn cflu dl hoan thien va phat triln ngudn lyc dl ddp ung loai hinh du lich MICE tai Nghe An la mdt viee lam ein thiet.
Thyc trang nguon luc linh Nghe an de phat trien du lich MICE
Ve tdt nguyen du lich: Nghe An E tinh ed ngudn tai nguyen du lich phong phfl. Tai nguyen rflng: khu dy ttir smh quyin Tdy Nghe An gdm riJmg nguyen smh - vudn qudc gia Pu Mat, khu bao tdn thien nhidn Pu Hud'ng, khu bao tdn thidn nhidn Pu Hoat vdi nhieu loai ddng vdi, thuc vdt quy hiem cd tiem nang phat triln du lich, dac bidt Id du lieh suih thai. Khu du ttit nay ttai dai tren 9 huydn miln nfli cua Tinh. Tai nguyen biln: Nghd An cd nhieu bai tdm dep va hdp din nhu bai tdm Cfla Ld, Nghi TTiiet, Cfla Hiln, Quynh Bang, Qu^Tih Phuong..., Tai nguyen du lieh nhdn van: ed 125 di tich dupe xep hang edp qudc gia, 109 di tieh dupc xep hang cdp tinh, dac biet Khu di tich Kun Lien - Nam Dan, he thdng (i tieh gdn Uin
* Trudng Cao ddng nghe Du lich - ThUOng mai Nghe An.
vdi then, nien thidu eua Chu tich Hd Chi Mmh - Anh hflng giai phdng ddn tde, Danh nhdn vdn hda thl gidi viia dupc Quhh phu cdng nhan la K tich lich su van hda cdp qudc gia hang dac biet Nhin ehung, Nghe An cd ngudn tai nguydn thien nhien {iiong phu da dang, ke't hpp vdi ngudn tai nguydn nhdn van mang ddm bin sdc ddn tdc gdn liln vdi cudc sdng cua ngudi ban dja mang tai cho du lich Nghd An mdt ban sdc rieng h%
din khich du lich ca trong vd ugdea nudc.
V^" CO" i'^? Aa long.'he thdng ca sd ha ting ciia Nghe An tuong ddi hodn thidn va hidn dai, hodn loan cd thl ddp flng dupc su phat trien cua du lich MICE Thy nhien, du lich MICE ciia Nghe An ndi chung, cung nhu ylu td ngudn luc ciia loai hinh du lich nay se phii trien va h c ^ thien hon niia nlu eic dy an diu ttivica sd ha ting giao Ihdng, y te dupe diy nhanh liln dd, he thd'ng cdc ngdn hang cd su Udn kit, md rdng quan he vdi cic ngdn hdng trong khu vyc vd qudc te.
Ve cff sd vdt chdt ky thugt du lich. Hidn nay, NghS An cd 1 khach san dupc xep hang 5 sao, 5 khach san va khu nghi du&ng 4 sao,13 khach san 3 sao, 30 khich san 2 sao va ttdn 80 khieh san 1 sao cd kha nang dip flng tdt nhu ciu cua khach MICE. Hidn tai, hiu h^
cic khach san tfl 2 d& 5 sao d Nghd An diu cd edc nhi hang cd kha ndng phyc vy va dip dng nhu ciu vl dich vu an udng eua khich MICE vdi quy md khic nhau, tfly Ihudc vdo quy md eiia khach san. HiSn nay, hiu hit cdc CO sd luu trfl tfl 2 - 5 sao tai khu vyc trung tdm thdnh phd Vinh va khu du lich Cfla Ld diu cd he thdng f^dng hdi nghi, hdi thao. Khdng chi ed mOt phdng hdi nghi, hdi thao, mdt sd co sd luu tni c6 d6i 2, 3 thdm ehi 5 hodc 7 phong hdi nghi, hdi thao vS cdc quy md khde nhau nhu khdeh san Mudng TTianh Sdng Lam cd 4 phdng vdi khdng gian ridng biet; cic khdeh san Sdi Gdn Kim Lien Vuih, Phuong Ddng, Ki Lu Resort cd 3 phdng; khdeh san Sai Gdn Kim Lien resort Ciia Ld cd 4 phdng; edc khieh san 2 - 3 sao cOng cd phdng hdi nghi, hdi diao nhung vdi sd lupng it va quy md nhd hon.
Tuy nhidn, dich vy vi hang hda phyc vy khich du lich d Nghe An cdn nhilu han chi va don didu. Ddy Id mdt khdu cdn ylu kdm vd Id mdt trong nhflng li do khie'n viec thu hflt, gifl chdn khich vd thu hflt khich ud lai Nghd An gap nhilu khd khan.
Giai ph^p phat trien du lich MICE tinh
80 TAP CHI GIAO D y e LV LUAN - S 6 217 C8/2014)
THUC TIEN-KINH NGHIEM
Nghe An den ndm 2020
TTii tiudng du lich MICE la phan khuc ifi tilm nang md Nghe An cd thl kiiai thic vk la mdt trong nhflng muc tidu ciia chiln lupe [Mt triln nginh du lich Nghe An. Viec nghidn cflu vd phdn doan thi Infnig khich se giflp cdc nhd eung ihig du lich MICE N ^ An cd nhflng lya chpn ddng ddn hon va cd ke' hoach cu thl hon cho viec ^aai trien kuih doanh loai hinh du lich niy. Ddi vdi du lieh MICE d Nghe An, thi trudng khich chii ylu nim d nhdm thfl ba, iflc ^ chu yen la thi ttudng khach MICE ndi dia. Nhu vdy, trudc hit Nghe An cin tdp ttnng i ^ d n eflu thi Irudng khdeh MICE ndi dia dl cd nhftng ehuong ttinh xdy dung, phit triln san phim vd c^c hoat ddng xuc \i€a, quang bi phfl hpp; frdn co sd dd tao tiln dl de cd thl vuon rdng tdi cic thi trudng khich MICE qudcle trong pham vi khu vyc va Ihl gidi. Ben canh dd, cung ein lidn k& vdi cdc ddi tie nudc ngoai dl cd thl id ehflc dupc cic hoat ddng MICE d nudc ngoai cho ddi tupng khich ndi dia, khdng ndn chi bd hep cic hoat ddng MICE trong pham vi dat nudc va thdnh phd. Cd nhu vdy hidu qua khai thic loai hinh du lich ndy mdi mang lai hieu qua cao.
Ngodi ra de phdt trien du lich MICE, du lich Nghe An cdn:
Thd nhdt. da dang hda, ndng eao tinh hdp ddn cua san phim vi dieh vu du lich phyc vu khich MICE, Cdc doanh nghiep lfl hdnh cflng vdi Sd VH,Tr&DL.
Hidp hdi du lieh Nghe An ein bdt lay, eiing vao cudc dl nghidn cflu, khao sit cie tour, myln cd kha nang khai thac vi phil triln cic loai hinh du lich tren dl tao ra mdt hd thdng sin phim du Uch da dang, phong phu vl chung loai. Cie co sd luu ttfl ein khdng ngflng diu nr mua mdi cic ttang tiiilt bi dl cd thl dap flng nhflng nhu eiu ngiy cang da dang, phflc tap ciia khdeh MICE. Cic don vi kinh doanh dieh vu an udng phuc vu ddi mpng khich du lieh MICE ndi rieng va khich du Uch ndi chung cin tudn tiieo sy qui hoach cua Tinh dl limh Ihdnh mdt khu phflc hpp dn udng, mua sdm vd hdi nghi. Cdc doanh nghiep kinh doanh an udng cin tao cho minh nhflng phong cich im thye khic nhau bdn canh nhung mdn an dac trung rieng dl tao nil hip din vd ihu hflt tiiyc khach.
Thd fiai. tdng cudng cdng tic quang bi, xuc tiln du Uch MICE: Xdy dung chien lupc quang ba. xuc tiln du lich MICE uong ehiln luw: quang bd, xuc tiln du hch ndi ehung mang tinh chit dai ban, da dang, da phuong lien, hudng tdi nhilu ddi mpng khich khic nhau. dp dyng cic phuong tidn khoa hoc cdng ngh|
tien nln ttong quang bi, xuc tiln du lich vd du Lch MICE, tdng eudng hon nua vai trd cua cic cdng ty
ttuyln thdng, cic cdng ty td chflc sy kiln va cic doanh nghidp kinh doanh MICE cung nhu su Udn 1^
giua cac don vi nay trong viec tiiam gia quang bi, xuc tiai du lich MICE.
ThA ba, chinh sach vl gii: Gii ea ddng vai ttd quyet dinh trong viec lya chpn san phim du lich eua khach vi vdy cdn dinh gii canh tranh de thu hflt them kiidch hang mdi dl md rdng thi irudng.
Cd chien lupc gia theo mfla.
r/wi- tu, ehiln lupc (Adn ph(S: Xdy dung cic h | thdng phdn phdi true tilp tai Ha Ndi va cac tiidnh phd ldn khac de chu ddng hon vl sd lupng khich va cac chuang trinh du lich. Tang cudng Udn ke't vdi Ha Ndi vi cic tinh duydn hai mien Trung de ndi myln du lich. Tao mdi quan he tilm ndng vdi cie don vi kinh doanh du lich bong va ngoai nudc, tao budc chuin bi tdt cho kuih doanh lu hanh qude te, Chu y cac tiii irudng nhu Nhdi, Tning qudc, cic nudc ASEAN.
Tlid ndm, cic ehinh sich hd trp khde: Hoin thidn he thdng CO sd ha ting, \ ^ chdt ky tiiudt du lich. Ndng eip he tiidng giao Uidng vi dudng bd, dudng sit, dutog hang khdng dl phuc vu nhu ciu di lai cua khdeh. Ddi vdi cac co sd luu ufl ein tap tmng diu tu phil triln khich san cao eip dl md ra co hdi kinh doanh loai hinh du lich MICE. Tdng cudng diu m hon nua vl he thdng trang tiiie't bi phuc vu trong nha hing.
Md rdng quy md eua cie doanh nghidp lfl hdnh vd vdn chuyin khich du lich. Nen han chi viec tiidnh ldp nhilu doanh nghidp lfl hanh vd cdp phip kinh doanh lfl hdnh md cin quan idm [Ml triln cdc doanh nghiep Iheo chilu sdu, ndng cao ndng lyc canh ttanh cho ede doanh nghiep. He thd'ng phuong tien vdn chuyin khich nhu xe bu^t cdng cdng, xe du lich, tdu hda, pha, tiu tiiuyln du lich... cOng cin phai dupc diu tu tiiay mdi, tdng cudng thdm vl sd lupng va lip dat cdc frang thilt bi dam bao an todn trong qud trinh vdn hanh. Cie tmng tdm hdi nghi, hdi chp, triln lam: cin diu w xdy dung cd quy md vd sflc chfla ldn, mang tim cd qudc le vdi diy du he thdng frang thilt bi hien dai, tien tiln. Ngodi ra, ein tdp trung phdi hpp da nganh vd hen vung, nganh du Uch cin phdi hpp vdi eic ben, cdc nganh nghl, Unh vuc Len quan nhu Du lich - Van hda - The thao vdi Giao thdng vdn tii, Kl hoach diu m. Tai chuih, Cdng thuong. Xuc tiln tiiuong mai. Y tl, Cdng an, Hai quan... mdi dam bao sy phit triln ddng bd ^ hip din khich du lich MICE din Nghe An. Ben canh dd cin xdy dung kl hoach va chiln lupc j*ii trien ngudn nhdn luc du lich MICE trong tdng thl kl hoach va ehiln lupc phit triln ngudn nhdn lyc du lieh cfla Tuih. Tren eo sd nghien cflu nhu eiu. trong kl hoaeh vd ehiln luoc ndy cin hoaeh dinh
TAP CHi GIAO D y e LY L U A N - S 6 217 (8/2014) 81
THUC TIEN- KINHNGHim
rd vl sd lupng, CO cau lao ddng cdc tiudng dai hpc, cao ddng vi dao tao nghl du lich tren dia ban Tinh cin ldng ghep vio chuong trinh <^o tao eua minh cac ndi dung cin thiet vl du Uch MICE hoac cd the xdy dung mdt chtrong trinh ddo tao, mdt ehuyen nganh rieng ve du lich MICE. Nghd An cin phai cd eic khda dao tao ddc bidt, chuydn sdu ve du lich MICE cho dpi ngu nhdn vien. Cin chfl trpng dao tao ndng cao Oinh dp ngoai ngfl va bdi duong ky ndng giao tiep, flng xfl, cdc kieh thflc vl n ^ e p vy ll tan, ngoai giao eho dpi ngu nhdn vidn lam du lieh ndi chung va nhdn vien phuc vu du lich MICE ndi rieng. Ddy la mdt viec lam quan frpng dl du lich MICE cua Nghe An cd till vuon tdi khai thde ddi tupng khdeh MICE qudc te.
Nhu vdy, trong thdi gian tdi loan nganh cin Ihyc hien nhung nhiem vy trong tdm sau:
I. Ddi vdi ca quan qitdn ly nhd rufdc: Xdy dyng mdt chiln lupc, mdt chuong ttinh hanh ddng rieng, mang tiiih chdt dai han vl pMt trien du lich MICE trong cdc chuong trinh phdt trien kinh t l xa hdi \^ du lich ndi ehung. Ndng cao nhdn thflc cho cie sd, ban, nganh vl vai trd va nhflng ddng gdp cua du lich MICE de tfl dd cd sy quan tdm thyc su va su chuan bi tdt eho vi|c phat triln du lich MICE, ciing nhu id chdc td't cic hoat ddng, su kien MICE. Trong edng tic quy hoach phit triln du lich cin chd trpng X(k viec quy hoach khdng gian thuan loi cung nhu dam bao eae dilu kidn vl CO sd ha ting j ^ hdi ddp dng dupc nhu ciu phat
trien eua du lich MICE ddng tiidi chd J tdi viec xdy dung cic khu du lich tdng hpp dat tieu chuin qudc te cd Wia nang dap ung nhu ciu td chdc cic hoat ddng MICE mang tim cd khu vyc va qudc te. Cin xay dung mdt mdi tnidng phap 1^ ddng bd, [^fl hpp vdi xu the chimg. C ^ (rfidi k& hpp vdi cic nganh Uen quan, dac biei la su tham gia cua nginh bang khdng dl cd the khai thac tdt hon thi tiudng diy tilm ndng.
2. Cdc doanh nghiep kinh doanh dich vu du lick- ed cy thl hda chi^ lupe vd ehinh sach kinh doanh ddi vdi loai liinh du MICE lai doanh nghidp ciia minh Phai ndng cao chai lupng cae dich vu va hidu qua kinh doanh du lieh MICE, da dang hda san phim vk dich vu dl ed the dap flng nhu ciu ciia khich MICE mdt each tdt nhfi. Ben canh dd cin xdy dyng cho doanh nghiep minh nhiing san phim mang tuih ddc dao, sing tao. Cac doanh nghidp cin chu ddng lim ngudn vdn dau tu de md rpng kuih doanh, diu w thoa ding cho hoat ddng xuc tidii, quang bd du lich dl tao dytig hinh anh dilm den thuc su cua du lich MICE Ben canh dd, cac doanh nghiep cung cin khdng ngflng diu m ndng cdp chdt lupng cua hd thdng co sd vdt chS ky thudt cflng cde trang thill bi dat tidu chuin qudc l l nhir Diu tu xdy dyng cac khich san cao cip 4 - 5 sao vdi tien nghi sang trong, mang dd'u in vung mien, cd diy du phdng hpp, hdi nghi, hdi thao quy md ldn, frang thiet bi hien dai; xdy dyng cic trung Idm id chflc hdi chp, triln lam, sukien;...[ll
XAY DUNG GIA DINH VAN HOA..
(tiep trang 76) ...nhflng bai hpc kinh nghiem cy the ttong viec xdydyng gia dinh van hoa fren dia ban thanh phd Thdi Nguyen nhu sau:
Mgt Id, ldng cudng hon nii^ su lanh dao, chi dao eua eac cap uy Dang, chinh quyin, su phdi hpp nhd't quan gifla ngdnh Van hda Tiidng tin va Mat trdn Td qudc va cae doan the tfl Tinh, Thanh phd xudng co sd. Thudng xuyen kiem fra, thyc hien td't Quye't dinh sd 34/QD-UBND cua uy ban nhdn ddn tinh Thai Nguyen vl Ban hanh Quy dinh khen thudng trong phong trao "Toan dan dodn kit xay dung ddi sdng van hda" tren dia ban tinh Thai Nguydn.
Hai Id. edn chu ttpng cdng tic tuyen truyin, giio due ngucri ddn nhdn thflc sdu sic hon vl vi fri, vai trd cua gia dinh, Cdn phai y thflc dupe gia dinh la mdt frong nhflng nhdn td quan frong quyet dinh su thanh cdng eua qua trinh CNH.HDH dd't nudc.
Hon nfla, ein thd'y dupc hieu qua cua phong trdo
"Toan ddn doan ke't xdy dyng ddi sd'ng vdn hda" va viec xdy dung gia dinh van hda la ttach nhidm cua
mdi ngudi ddn, mdi gia dinh vi todn xa hdi.
Ba la, phat huy ndi lyc vd tmyin thdng tdt dep cLia mdi gia dinh, sflc manh dai doin kit todn ddn;
phdt huy vai frd guong mdu ciia mdi cin bd dang vidn, hdi phu nfl, hdi ngudi eao tudi... trong xdy dung gia dinh van hda.
Bdn Id, viec so kit, tdng kit, tap h u ^ cin thuc hien nghiem nic. Kip thdi bilu duong, khieh 16, ddng vien khen thudng. Chpn Ihdng 11 hdng nam de tdng ket phong frao xdy dung gia dinh vdn hda nhim tuydn duong cic gia dinh tieu bilu frong ngay hdi Doan kit toan ddn.
Ndm Id, ndng cao trinh dd chuydn mdn, tflih nang ddng, sdng tao, tdm huylt cua ddi ngu cdn bd van hda cd'p ca sd, ein di sdu hon nua, nhiet tinh hon nua frong myen truyin. vdn ddng nhdn ddn, ldm cho mdi ngudi ddn, mdi gia dinh nhdn thdc ddng vl \ific xdy dung gia dinh vdn hda khdng chi ddp flng nhu cdu ve tinh thin, md cdn Id trich nhidm cua cdng ddn ttong viec xdy dung vd bao ve ddt nudc.EI
82 TAP CHi GIAO Dgc LY LUAN - S 6 217 (8/2014)
